The Fastest Way to Find High Paying (CPC) Google AdSense Keywords in 2024

Are you searching for the high paying AdSense keywords? Did you know that 80% of the income made by AdSense earners comes from 20% of the keywords they use?

No doubt, AdSense is still considered as one of the most reliable and fastest way to make money online. The best part about making money from AdSense is you don’t need any special skills. You just need to capture the right niche, create good content around it and you are all set to start making money.

The reason why most people are getting rid of AdSense is because they are making peanuts from their website traffic. I agree that, using AdSense you can’t make as much as money as from other few alternatives. But that doesn’t mean you cannot increase your chances of making more money from AdSense exponentially.

If done right, by targeting the right high paying Google AdSense keywords (high CPC keywords), you can make thousands of dollars every single month in 2024.

This detailed tutorial will help you do just that. To help you increase your AdSense earnings by finding the high paying ads on AdSense. Are you ready? Let’s get started.

Quick note: We just launched a new eBook on Keyword Research Made Easy which helps you find a ton of money-generating keywords in every niche.

How to find high paying AdSense keywords (High CPC keywords) in 2024

high paying adsense keywords for 2024

Importance of using long tail keywords

Before talking about doing keyword research with tools like Semrush, Long Tail Pro and Keyword Planner, I want to let you know about the importance of using long tail keywords.

Whenever you want to find high valuable keywords, you need to focus on using the long tail keywords with more than 3 to 4 keywords on it. That way you will increase your chances of getting more traffic and increasing your conversion rates.

Have a look at the following screenshot and you will find out the more long tail keywords you use the better your conversion rates will be.

Short Tail vs Long Tail keywords

Another important thing you need to remember while doing keyword research is to focus on customer centric keywords instead of targeting informative keywords.

For instance, you can make more sales or income by focusing on the consumer centric keywords like “buy iPhone in Delhi” instead of talking about informative keywords like “free iPhone reviews”.

Now, let’s have a look at some of the keywords that bring both Google and the publishers millions of dollars every single month.

Top 10 most expensive keywords (high CPC) in Google AdSense for 2024

highest cpc keywords

Whether you know it or not, 90% of the income generated by Google comes from the advertisers. Ads that are ranging from fitness to entertainment to real estate helps Google to make billions of dollars every single year.

If you are curious about knowing the most highly paid Google AdSense keywords with lots of CPC (Cost Per Click) and global monthly searches in 2024, here are the top 10 keywords.

  1. Insurance (over $50 per CPC) with over 24% of the total Google searches
  2. Loans (over $45 per CPC) with over 13% of the total Google searches
  3. Mortgage (over $47 per CPC) with over 9% of the total Google searches
  4. Attorney (over $47 per CPC) with over 3.5% of the total Google searches
  5. Credit (over $36 per CPC) with over 3.2% of the total Google searches
  6. Lawyer (over $42 per CPC) with over 3% of the total Google searches
  7. Donate (over $42 per CPC) with over 2.5% of the total Google searches
  8. Degree (over $40 per CPC) with over 2.2% of the total Google searches
  9. Hosting (over $32 per CPC) with over 2% of the total Google searches
  10. Claim ((over $45 per CPC)) with over 1.4% of the total Google searches

Quick Note: Don’t EVEN think about rank for the above keywords. They are impossible to rank for in top 10 search results unless you have a million dollar budget for content marketing, SEO and other stuff.

But you can certainly target long tail keywords related to it. For instance, you could target the keywords like “car automobile insurance in Delhi” instead of the highly competitive keyword “insurance”.

Are you getting me?

Let’s now discuss about how you can find profitable keywords really quickly.

For this tutorial, I’m mainly going to use Semrush. Do you know the reason?

Semrush is not only the PERFECT tool for finding highly profitable keywords in any niche but it also helps you analyze a lot of other things such as backlink checking, competitor’s analysis, related keywords information etc.

If you want to know more about Semrush, I highly recommend you to checking out this review of it.

Now, before talking about finding the highly paid AdSense keywords, you need to do the following things.

  • Click here to try Semrush free for 14 days. Once you signed up and logged into your Semrush dashboard, you are ready to roll.
  • Create a list of all the blogs in your niche which are making a lot of money from AdSense. You need this list because you are using it for finding their most profitable keywords.
  • Once you have all the data of profitable keywords, you can target them to increase your AdSense earnings exponentially.

Using Semrush to Find Profitable Keywords

profitable keywords

Let’s take a real example of how to use Semrush to actually find and analyze the profitable CPC keywords of other sites.

In this example, we will go with owned by Neil Patel (it’s one of the authority blogs and read by millions of readers every year in marketing industry).

Step 1: Enter the domain of any of your competitors to get the keywords data

Here’s the screenshot shown by Semrush for this domain. Likewise, you can enter any of your competitors domain name on Semrush to find all the keywords which are driving more traffic from search engines.

Domain Overview

Quick note: Make sure to choose the database where your target audience are. In our case, we’re going with the US database. Usually US based audience and keywords give you high CPC when compared to any other country.

Once you click on the “Full Report” under the tab “Top Organic Keywords”, it will give you a list of all the keywords a website is ranking for. In our case, below is the screenshot shown for your convenience.

List of High Paying keywords

See that? You will get all the information like number of keywords that a domain is ranking for along with the details of how much traffic those keywords are sending from search engines.

Once you find out all the keywords that are sending the most traffic to your competitors, it’s time for you to focus on the next step which is most important for finding profitable keywords.

Step 2: Click on “CPC section” to list out all the high paying keywords

Highest cpc keywords Semrush

Semrush is showing us a lot of highly profitable keywords that the domain is ranking for.

Step 3: Compile the list of all the keywords and move on to the next domain

You can compile that keywords list at one place. Once you are done with your first competitor’s, you can move on to the next. You can go on and on to create a HUGE list of all the high paying keywords that you can use to increase your AdSense earnings. It doesn’t matter which niche you are in ranging from technology to news to WordPress.

You can use the exact above same process for finding all the keywords that are driving your competitors more traffic and AdSense earnings.

You may ask, is there any alternative to Semrush to find profitable keywords. See, no SEO tool comes closer to the features offered by Semrush. In fact, Semrush is the most recommended tool by SEO experts.

But if you are on a budget and can’t pay $120 a month, I’d recommended you to give a try to Long Tail Pro which costs you $37/month. You can use this tool to find the most profitable high paying keywords.

Using SpyFu to Find Profitable AdSense Keywords (High Paying CPC Keywords)

profitable adsense keywords

SpyFu is a great alternative to tools like Semrush, Ahrefs, Moz etc (which are expensive) as it costs you just $33 per month if you go with their annual plan. If you want to know more about the tool, you can read our SpyFu review from here along with its features, pricing options and more.

If you’re wondering about using SpyFu for finding highly profitable AdSense keywords, here’s a simple tutorial for you.

Step 1: Firstly, login to SpyFu tool and go to PPC research and enter any of your competitors domain the search box. Here’s how it looks like;

Quick note: Make sure to enter a competitors URL who you think mostly probably use PPC keywords (who pay for paid ads on Google)

spyfu paid

As you can see above, SpyFu instantly shows you the list of paid keywords of your entered domain along with estimated monthly clicks and PPC budget.

Step 2: Click on their paid keywords and SpyFu returns you a list of the most profitable keywords that your competitors are already paying for (in Google search).

Here’s how it looks like;

ppc tool spyfu

As you can see above, you can see everything including;

  • paid keywords your competitors using
  • ad timeline
  • cost per click
  • monthly cost (to rank for that keyword)
  • monthly searches of that keyword
  • ad position
  • total number of ads

Now your job is to try getting rank for similar keywords. Why?

That’s how you will be able to drive highly profitable visitors from search and by using AdSense, you can instantly generate more value for every click you generate.

Step 3: If you want to mine even more profitable AdSense keyword ideas, go to SpyFu “Keyword Research” tool section and enter any topic or keyword phrase that you want to rank for.

new spyfu keywords

As you can see above, we have entered an example keyword of “how to start a blog” and it instantly showing us a ton of information like;

  • monthly searches
  • click through rates
  • ranking diffiulty
  • cost per click
  • monthly cost
  • advertisers for that particular keyword etc

Not only that, when you scroll down, you’ll also find a ton of profitable keyword ideas which look like this;

profitable keywords spyfu

You can see above, you’ll find a lot of profitable related keywords that you can use to increase your AdSense earnings as you can also get a ton of useful data like cost per month, CPC, local searches, keyword difficulty and so on.

So there you go, that’s how you can use SpyFu for finding highly profitable keywords.

Using Long Tail Pro to find high paying keywords

high paying keywords

Step 1: Once you logged on to Long Tail Pro, create a project and click on “Find Keywords” to start finding keywords for increasing your AdSense earnings.

In our example, I’m going with the keyword “best email marketing software” which is a great long tail keyword with 4 keywords in it and it’s also a great keyword with high CPC.

Quick tip: Make sure to use more than 4 keywords while using Long Tail Pro for finding highly profitable AdSense keywords.

email keyword LTP

Step 2: Within a few minutes, Long Tail Pro gives you a full list of all the keyword ideas along with the details like local searches, advertiser competition, suggested bid with the CPC.

full keywords

Step 3: Now, pick any of the keyword with the highest suggested bid and click on it to get the additional keyword information such as title, page links, authority, site age etc. This information is helpful for you to choose the keywords that are whether easier to rank or not.

key details

That’s it. That’s how you can use Long Tail Pro for finding low competitive and highly profitable keywords on Google.

Let’s now talk about how you can use Google’s keyword planner for finding keywords that increase your AdSense income.

As we all know, keyword planner is a great tool for beginners and more importantly it’s free.

Using Google’s Keyword Planner to find money making keywords (most expensive keywords)

money keywords

Step 1: Sign into your AdWords account and click on Keyword Planner for doing keyword research.

Step 2: Enter any keywords that you want to target and include the countries where your target audience are.

Google Keyword Planner Tool

Step 3: Now pick the keywords with less monthly searches so you can rank easily. Also make sure to compile the list of all the keywords with high CPC. This is where you can increase your AdSense earnings.


Browse more Adsense Related Resources:


What is CPC in blogging?

CPC is an acronym for Cost per Click associated with Keywords. This is the amount you will be paid by Google if your site gets clicks on these keywords.

What are the keywords in PPC?

Keywords are the foundation of blogging and PPC. Facially, a keyword is a word or set of words that people type in Google to know more about anything.

How do you find the CPC of a keyword?

You can easily find CPC of any keyword with the help of any keyword Research Tool like Semrush.

What are the highest CPC keywords?

Insurance, Loans, mortgage, attorney are some of the highest CPC keywords. But at the same time highly competitive.

How do I find high CPC keywords for bloggers?

One can easily find high CPC keywords using keyword research tools. Not only the CPC but you can find out so many metrics such as volume, keyword difficulty, etc. which helps you choose the right keywords.

Conclusion about finding high paying Google AdSense keywords (High CPC) in 2024

If you want to make more AdSense earnings, you need to find and use the right kind of keywords on your blog or website. Although finding high value AdSense keywords is not easy but using the tools like Semrush and Long Tail Pro, you can easily find out a lot of keyword ideas.

Also make sure to focus on “customer centric keywords” instead of targeting “informative keywords”. Only with those commercial oriented keywords you can increase your AdSense earnings.

All in all, the money you make from AdSense depends completely on the kind of keywords you use in your content strategy. If you focus on finding the low competitive yet highly profitable AdSense keywords, your earnings will sky rocket in no time.

So what do you think? Do you have any more tips on finding high paying AdSense keywords? Let me know your thoughts in the comments.

About Author
Anil Agarwal is the Founder of Bloggerspassion. He is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade Now. He has been featured in Over 100 Publications including Forbes, The HuffPost, HubSpot, Shopify, Semrush, Kinsta, Bluehost, Hostinger and etc. Know more about Anil Agarwal from here.

Reader Comments (22)

  1. Thanks for the list. Must I be in a particular niche? What if I just run a general blog with each posts written around keywords with high CPC? Would it still work?

    Anil! I’ve been following you for some time now. I just started my website and blog and I am reaching out to other bloggers to do a guest post. Over 50% ask for money to link back to your website.

    This is so irritating. I am a freelance writer (I write about digital marketing), and the way I see it, a guest blogging should be an honor. You get a free, well-written article that you can publish.

    As a blog editor, you reserve a right to remove any irrelevant links or to reject an article that doesn’t fit your audience or tone. But still, most of the blogs ask for money and pay little attention to the quality of linked content. It is so hard to find those that are honest.

  2. Hi Anil,wonderful explanation there.I will try and utilise what i have learnt here in terms of increasing my earnings from Adsense,before i switch later to affiliate marketing which is also a profitable venture.

  3. Insurance always on the top, but really it is very tough to write about Insurance. Can you suggest me some more keywords which are not in your list?

    • Hi Satender, insurance, cards, loans, forex, real estate all these are really profitable keywords and can bring you a ton of earnings if you’re generating traffic in those niches.

  4. Good info to find high paying adsense keywords. But the analogy is that whatever tool we use, they show $CPC of high value. But even though you are ranking for such keywords, at the end if the user doesnt click the ads, you are not going to make money. I think both organic traffic and cpc should be looked upon at the same time. Conversion is also a difficult factor.

    • Hi Palla, high paying keywords give you rewards in the long run and you need to make sure to pick only those keywords with better CPC and also has better conversions.

    • Sourabh, you should invest some money in premium looks like SEMrush if you are serious about finding highly profitable keywords. You cannot find profitable and less competitive keywords with free tools as they are used by everyone.

  5. Hii anil sir ,
    Great research on high paying adsense keywords.but in starting we have to focus on long tail keywords.semrush and longtail pro is very useful for these keywords
    thanks for sharing

    • Hi Samrat, Yes SEMrush is great for finding long tail keywords. You also need to spy on your competitors if you really want to find profitable keywords that generate real money.

  6. Hi Anil.This is Excellent article. I personally using Semrush and found it quite effective in terms of searching good keywords.

  7. Hi Anil,

    Getting good income from Adsense is very difficult if you have less traffic to your blog, but if you target high CPC keywords in content then chances of earning money is very high but people are now concentrating more on affiliate marketing rather than Adsense, Long tail pro and SEMrush are good products to get the high CPC keyword, thanks for sharing the information.

    • Yes, earning more from Adsense is really hard especially when you’re new to blogging and adsense as you need to find the right niche to attract high paying people to your site. Adsense is definiltey great for beginners who want to get started with making money from their sites but definitely not recommended as there are so many other alternative sites which you can find from here ( that provide even better earnings.

  8. Hii anil,
    Great research on high paying adsense keywords.but in starting we have to focus on long tail keywords.semrush and longtail pro is very useful for these keywords
    thanks for sharing.

    • Yes, you need to focus on long tail keywords especially when you’re getting started. Just make sure to find those keywords that have popularity in your market. It also makes it easier to understand your customers and their unique needs. Remember that it’s not necessarily bringing the most visitors to your site as it is about bringing the right visitors to your site.

  9. Excellent article Anil. I personally using Semrush and found it quite effective in terms of searching good keywords. I have also heard of long tail keyword pro but never try them out. just thinking of trying them out. Thanks again for this great post.

    • Hi Vishwa, glad to hear that you’re using SEMrush, it’s the best tool for finding high paying adsense keywords. Just make sure to find your competitors high performing keywords using it and you can get more out of the tool.

  10. Hi Anil, Nice post but I’ve some confusion here. If a keyword is having bid that means the keyword has nice search volume and having high competition. If competition is not high then bid value will be low. When we do long tail keyword research, our target is to find low competition keywords with high search volume. How we can get high bid words having low competition. Both are conflicting.

    You getting me what I want to say here?

    • Hi Deepak, that’s a great question. You always should target those keywords with low search volume instead of looking for other things. Also make sure to find high CPC low search volume keywords so you can rank easily for profitable adsense keywords.

  11. Hi Anil,

    This was a great post but don’t you think we should rely more on Affiliate Marketing and less on Adsense or other CPCs. Just asking to check with you about your thoughts.

    • Hi Pankaj, yes affiliate marketing is way better than adsense. You can show your audience what you want with affiliate marketing wherease Adsense gives you little choice regarding ads. And probably the best use of affiliate marketing is you can show your audience actual things you use and connect with them on a personal level as this will easily increase income through this source.


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