The Fastest Way to Find High Paying (CPC) Google AdSense Keywords in 2018

Are you searching for the high paying AdSense keywords? Did you know that 80% of the income made by AdSense earners comes from 20% of the keywords they use?

No doubt, AdSense is still considered as one of the most reliable and fastest way to make money online. The best part about making money from AdSense is you don’t need any special skills. You just need to capture the right niche, create good content around it and you are all set to start making money.

The reason why most people are getting rid of AdSense is because they are making peanuts from their website traffic. I agree that, using AdSense you can’t make as much as money as from other few alternatives. But that doesn’t mean you cannot increase your chances of making more money from AdSense exponentially.

If done right, by targeting the right high paying Google AdSense keywords (high CPC keywords), you can make thousands of dollars every single month.

This detailed tutorial will help you do just that. To help you increase your AdSense earnings by finding the high paying ads on AdSense. Are you ready? Let’s get started.

How to find high paying AdSense keywords (High CPC keywords)

high paying adsense keywords

Importance of using long tail keywords

Before talking about doing keyword research with tools like SEMrush, Long Tail Pro and Keyword Planner, I want to let you know about the importance of using long tail keywords.

Whenever you want to find high paying AdSense keywords, you need to focus on using the long tail keywords with more than 3 to 4 keywords on it. That way you will increase your chances of getting more traffic and increasing your conversion rates.

Have a look at the following screenshot and you will find out the more long tail keywords you use the better your conversion rates will be.

Short Tail vs Long Tail keywords

Another important thing you need to remember while doing keyword research is to focus on customer centric keywords instead of targeting informative keywords.

For instance, you can make more sales or income by focusing on the consumer centric keywords like “buy iPhone in Delhi” instead of talking about informative keywords like “free iPhone reviews”.

Now, let’s have a look at some of the keywords that bring both Google and the publishers millions of dollars every single month.

Top 10 most expensive keywords (high CPC) in Google AdSense

Whether you know it or not, 90% of the income generated by Google comes from the advertisers. Ads that are ranging from fitness to entertainment to real estate helps Google to make billions of dollars every single year.

If you are curious about knowing the most highly paid Google AdSense keywords with lots of CPC (Cost Per Click) and global monthly searches, here are the top 10 keywords.

  1. Insurance (over $50 per CPC) with over 24% of the total Google searches
  2. Loans (over $45 per CPC) with over 13% of the total Google searches
  3. Mortgage (over $47 per CPC) with over 9% of the total Google searches
  4. Attorney (over $47 per CPC) with over 3.5% of the total Google searches
  5. Credit (over $36 per CPC) with over 3.2% of the total Google searches
  6. Lawyer (over $42 per CPC) with over 3% of the total Google searches
  7. Donate (over $42 per CPC) with over 2.5% of the total Google searches
  8. Degree (over $40 per CPC) with over 2.2% of the total Google searches
  9. Hosting (over $32 per CPC) with over 2% of the total Google searches
  10. Claim ((over $45 per CPC)) with over 1.4% of the total Google searches

Quick Note: Don’t EVEN think about rank for the above keywords. They are impossible to rank for in top 10 search results unless you have a million dollar budget for content marketing, SEO and other stuff.

But you can certainly target long tail keywords related to it. For instance, you could target the keywords like “car automobile insurance in Delhi” instead of the highly competitive keyword “insurance”.

Are you getting me?

Let’s now discuss about how you can find high paying AdSense keywords really quickly.

For this tutorial, I’m mainly going to use SEMrush. Do you know the reason?

SEMrush is not only the PERFECT tool for finding highly profitable keywords in any niche but it also helps you analyze a lot of other things such as backlink checking, competitor’s analysis, related keywords information etc.

If you want to know more about SEMrush, I highly recommend you to checking out this review of it.

Now, before talking about finding the highly paid AdSense keywords, you need to do the following things.

  • Click here to try SEMrush free for 14 days. Once you signed up and logged into your SEMrush dashboard, you are ready to roll.
  • Create a list of all the blogs in your niche which are making a lot of money from AdSense. You need this list because you are using it for finding their most profitable keywords.
  • Once you have all the data of profitable keywords, you can target them to increase your AdSense earnings exponentially.

Exclusive for BloggersPassion Readers: I’m offering you SEMrush free for 14 days. It’s a limited period offer. So if you want to give a try to it, click on this special link to get it free for a month.

Using SEMrush to Find High Paying AdSense Keywords (High CPC Keywords)

Let’s take a real example of how to use SEMrush to actually find and analyze the high paying AdSense keywords of other sites.

In this example, we will go with Daily Blog Tips owned by Daniel Scocco (it’s one of the authority blogs and read by millions of readers every year in marketing industry).

Step 1: Enter the domain of any of your competitors to get the keywords data

Here’s the screenshot shown by SEMrush for this domain. Likewise, you can enter any of your competitors domain name on SEMrush to find all the keywords which are driving more traffic from search engines.

Domain Overview

Quick note: Make sure to choose the database where your target audience are. In our case, we’re going with the US database. Usually US based audience and keywords give you high CPC when compared to any other country.

Once you click on the “Full Report” under the tab “Top Organic Keywords”, it will give you a list of all the keywords a website is ranking for. In our case, below is the screenshot shown for your convenience.

List of High Paying keywords

See that? You will get all the information like number of keywords that a domain is ranking for along with the details of how much traffic those keywords are sending from search engines.

Once you find out all the keywords that are sending the most traffic to your competitors, it’s time for you to focus on the next step which is most important for finding profitable keywords.

Step 2: Click on “CPC section” to list out all the high paying AdSense keywords

Highest cpc keywords Semrush

SEMrush is showing us a lot of highly profitable keywords that the domain is ranking for.

Step 3: Compile the list of all the keywords and move on to the next domain

You can compile that keywords list at one place. Once you are done with your first competitor’s, you can move on to the next. You can go on and on to create a HUGE list of all the high paying keywords that you can use to increase your AdSense earnings. It doesn’t matter which niche you are in ranging from technology to news to WordPress.

You can use the exact above same process for finding all the keywords that are driving your competitors more traffic and AdSense earnings.

You may ask, is there any alternative to SEMrush to find profitable keywords. See, no SEO tool comes closer to the features offered by SEMrush. In fact, SEMrush is the most recommended tool by SEO experts.

But if you are on a budget and can’t pay $70 a month, I’d recommended you to give a try to Long Tail Pro which costs you $37/month. You can use this tool to find the most profitable high paying AdSense keywords.

Let’s now talk about how you can use Long Tail Pro for finding profitable AdSense keywords. So what do you need?

Long Tail Pro: (Click here to try this tool for free for next 10 days).

Using Long Tail Pro to find high paying AdSense keywords (Highest CPC keywords)

Step 1: Once you logged on to Long Tail Pro, create a project and click on “Find Keywords” to start finding keywords for increasing your AdSense earnings.

In our example, I’m going with the keyword “best email marketing software” which is a great long tail keyword with 4 keywords in it and it’s also a great keyword with high CPC.

Quick tip: Make sure to use more than 4 keywords while using Long Tail Pro for finding high paying Google AdSense keywords.

email keyword LTP

Step 2: Within a few minutes, Long Tail Pro gives you a full list of all the keyword ideas along with the details like local searches, advertiser competition, suggested bid with the CPC.

full keywords

Step 3: Now, pick any of the keyword with the highest suggested bid and click on it to get the additional keyword information such as title, page links, authority, site age etc. This information is helpful for you to choose the keywords that are whether easier to rank or not.

key details

That’s it. That’s how you can use Long Tail Pro for finding low competitive and high paying AdSense keywords on Google.

Let’s now talk about how you can use Google’s keyword planner for finding keywords that increase your AdSense income.

As we all know, keyword planner is a great tool for beginners and more importantly it’s free.

Using Google’s Keyword Planner to find high paying AdSense keywords (most expensive keywords)

Step 1: Sign into your AdWords account and click on Keyword Planner for doing keyword research.

Step 2: Enter any keywords that you want to target and include the countries where your target audience are.

Google Keyword Planner Tool

Step 3: Now pick the keywords with less monthly searches so you can rank easily. Also make sure to compile the list of all the keywords with high CPC. This is where you can increase your AdSense earnings.


Final thoughts about finding high paying Google AdSense keywords (High CPC)

If you want to make more AdSense earnings, you need to find and use the right kind of keywords on your blog or website. Although finding high paying Google AdSense keywords is not easy but using the tools like SEMrush and Long Tail Pro, you can easily find out a lot of keyword ideas.

For SEMrush, click here to grab it FREE for 14 days

For Long Tail Pro, click here to download it FREE for 10 days

Also make sure to focus on “customer centric keywords” instead of targeting “informative keywords”. Only with those commercial oriented keywords you can increase your AdSense earnings.

All in all, the money you make from AdSense depends completely on the kind of keywords you use in your content strategy. If you focus on finding the low competitive yet highly profitable AdSense keywords, your earnings will sky rocket in no time.

So what do you think? Do you have any more tips on finding high paying AdSense keywords? Let me know your thoughts in the comments.


  1. Hi Anil,

    This was a great post but don’t you think we should rely more on Affiliate Marketing and less on Adsense or other CPCs. Just asking to check with you about your thoughts.

    • Hi Pankaj, yes affiliate marketing is way better than adsense. You can show your audience what you want with affiliate marketing wherease Adsense gives you little choice regarding ads. And probably the best use of affiliate marketing is you can show your audience actual things you use and connect with them on a personal level as this will easily increase income through this source.

  2. Hi Anil, Nice post but I’ve some confusion here. If a keyword is having bid that means the keyword has nice search volume and having high competition. If competition is not high then bid value will be low. When we do long tail keyword research, our target is to find low competition keywords with high search volume. How we can get high bid words having low competition. Both are conflicting.

    You getting me what I want to say here?

    • Hi Deepak, that’s a great question. You always should target those keywords with low search volume instead of looking for other things. Also make sure to find high CPC low search volume keywords so you can rank easily for profitable adsense keywords.

  3. Vishwajeet Kumar says:

    Excellent article Anil. I personally using Semrush and found it quite effective in terms of searching good keywords. I have also heard of long trail keyword pro but never try them out. just thinking of trying them out. Thanks again for this great post.

    • Hi Vishwa, glad to hear that you’re using SEMrush, it’s the best tool for finding high paying adsense keywords. Just make sure to find your competitors high performing keywords using it and you can get more out of the tool.

  4. arun says:

    Hii anil,
    Great research on high paying adsense keywords.but in starting we have to focus on long tail keywords.semrush and longtail pro is very useful for these keywords
    thanks for sharing.

    • Yes, you need to focus on long tail keywords especially when you’re getting started. Just make sure to find those keywords that have popularity in your market. It also makes it easier to understand your customers and their unique needs. Remember that it’s not necessarily bringing the most visitors to your site as it is about bringing the right visitors to your site.

  5. Siddaiah says:

    Hi Anil,

    Getting good income from Adsense is very difficult if you have less traffic to your blog, but if you target high CPC keywords in content then chances of earning money is very high but people are now concentrating more on affiliate marketing rather than Adsense, Long tail pro and SEMrush are good products to get the high CPC keyword, thanks for sharing the information.

  6. Hi Anil.This is Excellent article. I personally using Semrush and found it quite effective in terms of searching good keywords.

  7. Samrat says:

    Hii anil sir ,
    Great research on high paying adsense keywords.but in starting we have to focus on long tail keywords.semrush and longtail pro is very useful for these keywords
    thanks for sharing

    • Hi Samrat, Yes SEMrush is great for finding long tail keywords. You also need to spy on your competitors if you really want to find profitable keywords that generate real money.

  8. Sourabh says:

    Hello Anil,

    Is there any other way to find out high paying keywords without buying this software?


    • Sourabh, you should invest some money in premium looks like SEMrush if you are serious about finding highly profitable keywords. You cannot find profitable and less competitive keywords with free tools as they are used by everyone.

  9. vikas says:

    I want to know if I will use high cpc keyword. So will i get high cpc in india also

  10. Palla Sridhar says:

    Good info to find high paying adsense keywords. But the analogy is that whatever tool we use, they show $CPC of high value. But even though you are ranking for such keywords, at the end if the user doesnt click the ads, you are not going to make money. I think both organic traffic and cpc should be looked upon at the same time. Conversion is also a difficult factor.

  11. Insurance always on the top, but really it is very tough to write about Insurance. Can you suggest me some more keywords which are not in your list?

    • Hi Satender, insurance, cards, loans, forex, real estate all these are really profitable keywords and can bring you a ton of earnings if you’re generating traffic in those niches.

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