Voice Search Statistics for 2025: Usage & Growth Trends

Voice search is on the rise. Around 20% of people globally use voice search, and 8.4 billion voice assistants are in circulation. 

Approximately 11.5% of American adults with smart speakers use them to buy things every month.  

More and more people are using voice search because it’s faster and easier to talk to your phone than to type.

In this post, we’ll dive into key voice search statistics, such as global and U.S. adoption rates, and explore the increasing popularity of voice assistants worldwide.

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Voice Search Key Statistics 2025 (Top 10 Picks)

Here are our top 10 picks for voice search statistics that every business should know to succeed in 2025.

1. A huge number of people use voice search – over 1 billion times every month! More than 50% of adults use it every day.
2. Voice search is most popular among 18-34 year-olds, with a staggering 77% using it on their phones.
3. As of 2024, the global number of active voice assistants reached approximately 8.4 billion.
4. Amazon’s Alexa dominates the US smart speaker market, with 66% of owners choosing an Echo device.
5. Voice assistant usage in the US is projected to reach 162.7 million users by 2027.
6. Over 80% of Google Assistant’s voice search answers originate from the top three search results in eight out of ten cases.
7. A significant portion of the population, 27%, use voice search on their mobile phones.
8. Featured snippets dominate voice search results, accounting for a significant 40%.
9. Nearly 5 in 10 consumers rely on voice search to discover local businesses.
10. By 2025, voice assistant shopping will reach a staggering $164 billion transaction value.

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How many people use voice search?

Voice search is becoming super popular! Here’s what we know about how many people are using it around the world, how often they use it, and how it’s changing over time.

1. In the first half of 2024, about 20.5% of people who use the internet worldwide tried voice search. This is just a tiny bit higher than the 20.3% who used it in the first quarter of 2024.

2. Approximately 27% of the online global population uses voice search on mobile devices. (DBS Website)

3. Usage Trends Over Time:

• 2019: There were about 3.25 billion voice assistants in use globally. 
• 2020: A big jump! The number of these devices soared to 4.2 billion.
• 2022: Popularity peaked in the first half of the year, with 22.5% of internet users trying voice search. However, use went up and down a bit after that, staying between 19% and 20%.
• 2023: In the United States, 146 million people use voice assistants. This is a slight increase from the year before.
• 2024: It’s expected that 149.8 million people in the U.S. will use voice assistants. This is a small increase compared to 2023.

4. People between 18 and 34 years old are most likely to use voice search on their phones. A whopping 77% of them do it!

5. Countries like Indonesia (38%), China (36%), and India (34%) are leading the way in using voice search on their phones. These countries have much higher adoption rates than the global average. (GWI)

6. According to GWI, around 25% of people who use the internet in the United States have used voice search or give commands to their phones.

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Demographics of Voice Search Users

Here are key voice search stats on age groups, geographic distribution, and device preferences.

1. Millennials and Gen Z dominate voice search usage, with 55% of 18-34-year-olds using voice assistants daily compared to 37% of users aged 35-54. (Source: eMarketer)

2. According to the Global Web Index, voice search is most popular in the Asia-Pacific region, with 60% of internet users using it, compared to 45% in North America and 40% in Europe.

3. Voicebot.ai reports that smartphones are the leading device for voice search, with 72% of users opting for them, compared to 35% who use smart speakers.

4. According to PwC Consumer Insights, voice assistant usage is higher in urban areas (68%) than in rural regions (48%), likely due to better internet access and technology.

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Voice Search Usage Statistics

Over 50% of smartphone users rely on voice searches daily, and 65% of voice searches happen on the go, particularly while driving or multitasking. Here are some key stats on voice search usage.

1. According to PwC, 65% of people use voice search while driving to take advantage of the hands-free feature. They use it for things like directions and finding places nearby.

2. Perficient reports that over 50% of smartphone users conduct voice searches daily, primarily to obtain quick information such as weather updates, directions, or fun facts.

3. According to Statista, 43% of people who use voice assistants use them for shopping-related tasks, such as researching products, comparing prices, and finding deals.

4. Over half of people with smart speakers (63%) use their voice to control other smart things in their house, like lights and alarms. (Source: Voicebot.ai)

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How Many Voice Assistants Are There?

Voice assistants use AI-powered software to process and respond to various voice commands.

Using voice assistants, you can do things like setting reminders, playing music, answering questions, etc.

Global Number of Voice Assistants

As of 2024, there are approximately 8.4 billion active voice assistants worldwide. This shows that voice technology is everywhere now – you can find it in your phone, your smart speakers, your car, and many other things.

Top Players in the Voice Assistant Market and Their Trends

Here’s a list of the top-used voice assistants along with their market share.

1. Amazon Alexa

• Initially launched in 2014, known for Amazon Echo devices.
• Market Share (2023): ~27% globally in smart speakers and has 66% market share in the US.

2. Google Assistant

• Launched in 2016, integrated into Android devices, smart speakers (Google Nest), etc.
• Market Share (2023): ~23% globally in smart speakers.

3. Apple Siri

• Launched in 2011 as the first major smartphone voice assistant.
• Market Share (2023): Dominates within Apple devices (iPhones, iPads, Macs).

4. Others:

• Microsoft Cortana and Samsung Bixby: Both are lagging in global adoption.

How Many People Use Voice Assistants?

Voice assistants are now a big part of how we live, and more and more people around the world are using them. Here are five stats that show this is happening.

1. By the end of 2024, the number of voice assistants in use worldwide is projected to reach 8.4 billion, surpassing the global population. (Statista)

2. More Americans will use voice assistants in the future. eMarketer predicts that 162.7 million Americans will use voice assistants by 2027, compared to 149.1 million in 2024.

3. Demographic Insights: (Source: Huddle Creative)

• Millennials: 61.9% of U.S. Millennials use voice assistants monthly, primarily on smartphones.
• Gen Z: 55.2% report monthly usage.
• Gen X: 51.9% engage with voice assistants monthly.
• Baby Boomers: 31.5% use voice assistants monthly.

4. 30% of people around the world who use the internet and are between 16 and 64 years old use voice assistants every week. This shows that voice assistants are now a big part of how many people live their daily lives. (Backlinko)

5. In the United States and the United Kingdom, 28% of people say they use voice assistants every day. This shows that voice assistants are becoming more and more important in how we do things. (Huddle Creative)

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Voice Search SEO Statistics

Here are some of the latest voice search SEO stats to help you better optimize your website for voice queries.

1. Eight out of ten times, over 80% of Google Assistant’s voice search answers come from the top three search results.
2. Want to boost your voice search ranking? Focus on PageSpeed! Voice search results load at lightning speed, 52% faster than the average page.
3. According to PWC research, voice search is gaining popularity, with 90% of users finding it easier, 89% more convenient, and 87% faster than traditional text-based search.
4. With an average word count of 2,312 words for voice search result pages, Google clearly favors long-form content for voice search answers.
5. Content ranking well in desktop search often appears in voice search results, especially within the top 3.
6. Aim for Google Featured Snippets. A significant 40.7% of voice search answers come directly from Featured Snippets.
7. Over 70% of voice search results are from secure HTTPS websites.

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Purchasing Trends Using Voice Search

Can voice search help you sell more? Let’s explore some of the purchasing trends using voice search.

How Voice Impacts E-Commerce

1. 21% of US consumers have used voice assistants to complete a purchase, according to PYMNTS.

2. 43% of individuals who own voice-enabled devices utilize them for online purchasing.

3. 25% of people who own smart speakers have shopped using voice commands to purchase goods or services online.

4. 71% of consumers would rather use voice search to check product prices.

5. Groceries were the most popular voice-shopping category, with 48% of users making purchases. Other popular categories included toiletries and beauty products (38%), home essentials (36%), clothing (30%), and pet supplies (24%).

Voice Search in Retail and Marketing

Here are some key ways voice search is transforming the retail and marketing landscape.

1. A staggering 75% of smart speaker owners use their devices for local businesses weekly, while a surprising 53% rely on them daily. (Search Engine Journal)

2. 56% of people rely on voice assistants to locate dining options. (Small Biz Trends)

3. Voice search-generated revenue is projected to approach $40 billion by 2024. (G2)

4. A significant 82% of smartphone users rely on search engines to locate local shops, while 58% discover them through voice search. (G2)

5. By 2025, consumers are expected to spend over $164 billion through voice assistant-powered purchases. (VoiceBot)

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Predictions for Voice Search in 2025 and Beyond

By 2025, voice search will account for nearly half of all online interactions, driven by advancements in AI. Here are some insightful stats about it.

AI and Voice Search Evolution 

1. As of 2024, 71% of consumers prefer voice search over traditional methods, according to a PwC study. 

2. Voice searches are expected to see a 20% increase in specific keywords like ‘best,’ ‘easy,’ and ‘free.’

3. By 2026, the global AI market is expected to reach $900 billion, primarily driven by advancements in generative AI, conversational AI, and voice technologies (Source: Gartner).

4. The global voice recognition market is set to explode, reaching a staggering $26.8 billion by 2025.

5. Google’s voice recognition technology now boasts a 95% accuracy rate, which is very close to how well humans understand. (Source: Google AI Research)

6. According to McKinsey, 63% of people expect AI to improve their daily lives, and voice assistants are a key factor in this.

Voice Search in Marketing and SEO 

1. By 2025, half of all searches online are expected to be done by voice, which is a big deal for how companies market their products. (ComScore)

2. According to BrightLocal, 58% of voice search users are looking for local businesses. This means companies need to optimize their online presence for voice search to be found.

3. By 2025, people in the U.S. are expected to spend $40 billion using their voice to shop online, thanks to voice assistants like Alexa and Google Assistant. (Source: OC&C Strategy Consultants)

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Conclusion: The Future of Voice Search In 2025

By 2025, voice search will explode in popularity, mainly driven by advancements in AI and personalized experiences. 

Businesses that optimize for voice search will grow by connecting with customers faster and more efficiently.

So, are you going to use voice search to your advantage? Have any questions? Let us know in the comments.

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FAQs | Essential Voice Search Stats