Gmail is one of the most popular email providers by Google, used by nearly 1.8 billion users daily.
It is available in 133 languages and was created by Paul Buchheit, who began developing it in 2001.
In this post, we’ll uncover the latest Gmail usage, device preferences, demographics, attachment limits, and more.
Table of Contents
Quick Gmail Statistics (2025 Highlights)
Here’s a quick look at the key Gmail statistics for 2025;
- Gmail has an estimated 1.8 billion daily users with an email client market share of ~25%.
- Nearly 30% of all traffic to Gmail comes from the US. India and Indonesia have the highest Gmail user penetration rates, at over 82%.
- Approximately 30% of Gmail users are between 25 and 34 years old, and around 85% of Gmail users access their email using smartphones.
- Approximately 85% of Gmail users check their email on mobile devices, while 15% use desktops.
- Most Gmail users spend ~28 minutes on Gmail and check their inbox 12 times a day.
Gmail User Statistics
Gmail is used by over 1.8 billion people worldwide, accounting for nearly 26% of the global email market. While most traffic originates from the U.S., countries such as India and Indonesia exhibit the highest adoption rates, with more than 8 in 10 people using Gmail.
How Many People Use Gmail?
As of 2025, more than 1.8 billion people use Gmail every single day.
Gmail has an estimated email client share of 25.89% globally.
Sources: SQ Magazine, Litmus
Gmail User Growth Trends
Gmail’s user growth increased steadily for a couple of years before reaching a plateau from 2020 to 2024.
In fact, in 2016, Gmail had a user base of 1 billion active users, which increased to 1.8 billion users by the end of 2024. (Demand Sage)
Here’s a breakdown of Gmail’s user growth over the last few years.
| Year | Number of Active Users Worldwide |
| 2016 | 1 billion |
| 2017 | 1.3 billion |
| 2018 | 1.5 billion |
| 2019 | 1.7 billion |
| 2020 | 1.8 billion |
| 2024 | 1.8 billion |
Top Countries by Adoption Rate
India and Indonesia have the highest Gmail user penetration rates, at 82.4% and 82.6%, respectively.
Here’s a breakdown of the top countries with the highest Gmail user penetration. (World Population Review)
| Country/Region | Gmail User Penetration (% of population/email users) |
| Indonesia | 82.6% |
| India | 82.4% |
| Chile | 67.3% |
| South Africa | 65.5% |
| Brazil | 52.9% |
| United States | 41.9% |
| Canada | 38.6% |
| United Kingdom | 30.8% |
Traffic Distribution
Approximately 29.75% of all Gmail traffic originates from the U.S., while only 6.22% comes from India.
Although India has a relatively small share of Gmail users, it still boasts approximately 150 million Gmail users, which is a significant number.
Source: About Chromebooks
Gmail User Demographics
Gmail is most popular among 25–34 year olds, who make up nearly one-third of all users, with a similar share of users split by gender, at 52% male and 48% female.
By age group
The largest group of Gmail users is people aged 25–34 years, comprising 28 to 33% of the total.
Here’s a breakdown of Gmail age distribution globally.
| Age Group | Share of Users |
| 25–34 years | 28 to 33% |
| 18–24 years | 23 to 25% |
| 35–44 years | 19 to 20% |
| 45–54 years | ~12% |
| 55+ years | 11 to 12% |
Source: About Chromebooks
By gender
Approximately 51.97%% of all Gmail users worldwide are male, whereas around 48.03% are female.
Source: Similar Web
By the browsing habits of visitors
Gmail visitors have interests in many things, with 8.04% exploring computers, electronics, and technology.
Here’s the breakdown of the browsing habits of Gmail visitors.
| Category | Percentage |
| Computers, Electronics & Technology | 8.04% |
| News & Media | 7.86% |
| Games > Video Games Consoles and Accessories | 4.85% |
| Computers, Electronics & Technology > Developer Software | 4.62% |
| Adult | 4.51% |
| Others | 70.12% |
Source: Similar Web
Gmail Usage Insights
Users send/receive over 120 emails daily, spend ~28 minutes on Gmail, check their inbox 12 times a day, and attachments can be up to 25 MB.
Gmail Users by Device (Desktop vs Mobile)
Approximately 85% of Gmail users check their email on mobile devices (phones/tablets). Only 15.39% prefer using desktop computers to access Gmail.
Last month, i.e., August 2025, Gmail.com received an estimated 64.81 million visits worldwide.
Source: Similar Web
Average Emails Sent & Received Per Day
Most Gmail users are dealing with over a hundred emails per day (incoming and outgoing).
Gmail users spend an average of 28 minutes daily managing their inbox. Emails sent through Gmail have an average open rate of 19.2%, indicating that approximately one in five recipients open them.
| Metric | Estimated Numbers |
| Average emails sent (on Gmail) | ~ 121 billion emails exchanged per day |
| Average # emails (sent + received) per Gmail user per day | Over 120 emails/day; The number is even higher for business users. |
| Average time spent on Gmail | ~28 minutes per day |
| Average open rate in Gmail | 19.2% |
| Daily email checks | 12 times |
Source: Clean Email, Chromebooks
Average Attachment Size
The average Gmail attachment size limit is 25 MB. You can have multiple attachments in one email, but their size should be less than 25 MB per email.
If your file is over 25 MB, Gmail will add a Google Drive link instead of attaching the file.
Here’s a table comparing popular email services by maximum attachment size, including Gmail.
| Email Service | Max Attachment Size |
| Gmail | 25 MB |
| AOL Mail | 25 MB |
| iCloud Mail | 20 MB standard, up to 5 GB with Mail Drop |
| Outlook | 20 MB |
| ProtonMail | 25 MB |
| Yahoo Mail | 25 MB |
| Zoho Mail | 20 MB for personal users, up to 1 GB for paid users |
Sources: Google Support, Streak
Gmail Marketing Channel Statistics
Nearly 60% of Gmail’s users access it directly from desktops. On mobile devices, the direct traffic contributes to over 68%.
Most visitors to Gmail access it directly, accounting for 59.66% of desktop visits last month.
Here’s a table showing the main traffic drivers to Gmail (from desktop).
| Marketing Channel | Percentage of Traffic Share (Desktop) |
| Direct | 59.66% |
| Organic Search | 37.77% |
| Referrals | 2.17% |
| Social | 0.31% |
| Display | 0.07% |
| 0.02% |
Similar to desktop users, most people (nearly 68.19%) access Gmail directly from their smartphones.
Here’s a table showing the main traffic drivers to Gmail (from mobile).
| Marketing Channel | Percentage of Traffic Share (Mobile) |
| Direct | 68.19% |
| Organic Search | 27.69% |
| Referrals | 2.38% |
| Social | 1.70% |
| Display | 0.03% |
| 0.01% |
Source: Similar Web
Gmail Spam Protection
Gmail has one of the most powerful spam-blocking systems with a 99.99% spam block rate.
In fact, over 15 billion spam emails are stopped every day, with more than 10 million blocked every minute.
Gmail stops more than 100 million phishing emails every day, while maintaining a false positive rate of less than 0.1%. Additionally, less than 0.1% of all spam is reported by users, indicating the effectiveness of Gmail’s filters.
Source: Chromebooks
Gmail AI Adoption
AI features in Gmail (such as Smart Reply) are getting popular, with 12% of mobile responses adopting the feature.
Additionally, Gmail’s Smart Compose AI feature helps users draft messages in four languages: English, Spanish, French, and Italian.
AI is expected to be used by more than 70% of all Gmail users by 2025.
Source: Chromebooks
Apple dominates the Email Client market, with a market share of nearly 50%, followed by Gmail with ~25%.
Comparison with Outlook, Yahoo Mail, Apple Mail, etc.
Outlook holds 3.63%, while Yahoo! Mail accounts for 2.2% of the total share in the Email Client market.
Here’s a breakdown of the top 10 email clients compared to Gmail.
| Email Client Software | Estimated Market Share |
| Apple | 49.42% |
| Gmaill | 25.89% |
| Outlook | 3.626% |
| Yahoo! Mail | 2.2% |
| Google Android | 1.21% |
| QQ Mail | 1.05% |
| Outlook.com | 0.47% |
| Thunderbird | 0.18% |
| Orange.fr | 0.07% |
| Samsung Mail | 0.04% |
Source: Litmus, as this data is based on over 1.2 billion email opens tracked through Litmus Email Analytics.
Business and Enterprise Adoption
Nearly 40% of Fortune 500 companies use Gmail, and 90% of US startups prefer Gmail over other email clients.
Gmail’s business adoption is growing rapidly. It has over 6 million paying customers, approximately 250,000 new sign-ups every month, and a market share of nearly 50% in the “Productivity” category.
Here’s a table showing the business and enterprise adoption for Gmail.
| Category | Metric | Adoption Rate |
| Startup adoption | US Startups using Gmail | 90% |
| Business email preference | 92% | |
| Enterprise adoption | Fortune 500 companies | 40% |
| Mid-sized companies | 60% | |
| Higher education | 80% |
Source: Chromebooks
General Gmail Facts & Fun Statistics
Did you know that Gmail is available in over 130 languages worldwide? Paul Buchheit, the 23rd employee of Google, is the inventor of Gmail.
Here are some more interesting facts and statistics about Gmail.
When was Gmail released to the public?
Gmail was launched on April 1, 2004. Initially, it was released with an invite-only system. In fact, Gmail remained in Beta until 2009.
How many emails can one send in Gmail?
Free Gmail users can send a maximum of 500 emails per 24-hour period, whereas paid users with Google Workspace accounts can send up to 2,000 emails within the same 24-hour period.
What is Gmail’s mailbox storage limit?
For free users, Gmail provides 15 GB of storage space, which can be used across Gmail, Google Drive, and Google Photos. However, you can upgrade to Google One to get extra storage.
When did Google start providing 15 GB of free storage to its users?
In 2013, Google began offering 15 GB of free storage to users.
What is Gmail’s file attachment limit?
Standard attachments allow up to 25 MB, but larger files (up to 10 GB) can be sent using Google Drive.
How many extra email addresses can you create with one Gmail account?
With each Gmail account, you can create up to 30 extra email addresses (aliases), which can be used for managing different tasks.
Conclusion
With over 1.8 billion active users, Gmail’s usage is growing significantly worldwide.
Due to its anti-spam protection, filters, integration with Google Meet for video calls, and offline access to manage emails without an internet connection, Gmail has become a popular email platform.
Additionally, Gmail is introducing AI features, including Smart Compose, email summaries, and writing assistance, to make it even more helpful to its users.
What are your thoughts on the Gmail usage stats shared above? Do you use Gmail for work or personal use? Have any more questions? Let us know in the comments.
FAQs on Gmail Usage Statistics 2025
Here are some of the most frequently asked questions about Gmail’s usage, market share, and popularity.
Gmail has over 1.8 billion active users worldwide.
Yes, Gmail is one of the most popular email service providers, with billions of active users and a market share of over 50% in the US alone.
Gmail is one of the secure email providers that offers features such as phishing detection, two-factor authentication (2FA), and encryption. Remember, no email service provider is safe. Be cautious when opening spammy links, sharing passwords, and other sensitive information.
Gmail has an estimated 53% market share in the US.
A whopping 121 billion emails are sent every single day on Gmail.
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