100 Most Searched Things On Google (2026 Trends & More)

YouTube is the most searched thing, with billions of searches. 

From music to news to how-to tutorials, millions of people search for YouTube. 

ChatGPT, Facebook, WhatsApp Web, and Google follow closely, showing that people depend on AI and social platforms daily.

Let’s dive in to explore the most searched things on Google both in the US and worldwide.

What is the Most Searched Thing on Google?

The single most searched keyword globally in 2025 is “YouTube”. It has an estimated 1.38 billion monthly searches worldwide.

The most searched keyword in the US in 2025 is also “YouTube”, with over 185 million searches every month.

Both in the US and worldwide, the keyword “YouTube” has become the most searched term because millions of people still use Google to access the YouTube platform, rather than typing the URL directly or using the app. 

Additionally, video content consumption is increasing rapidly, and searches on YouTube are also rising every year.

Trend Note: 2025 vs Previous Years

Even in the previous years, YouTube was one of the most searched queries in the US and globally. 

In past years, popular searches included social media sites like “Facebook” and everyday terms like “weather” or “translate.” In 2025, searches for “ChatGPT” and travel topics grew, but none beat “YouTube.”

Sources: Semrush, Create and Grow, Ahrefs, Exploding Topics, SQ Magazine

Top 100 Google Searches in the US

YouTube is the #1 most-searched keyword in the US, followed by Amazon, Facebook, and Google.

Here’s the breakdown of the top 100 Google searches in the U.S. for 2025, based on Semrush data. The following list doesn’t include NSFW content, duplicates, and irrelevant terms.

68% of all online experiences start with a search engine. Here are some of the interesting SEO statistics for marketers. 

Which categories dominate the most in the US?

In the U.S., entertainment, sports, and shopping are the top Google search categories.

So, the US people are more interested in pop culture, live events, and online shopping.

• Entertainment (23 out of 100 searches are from this category) leads in the US Google search trends because most Americans spend time watching movies, listening to music, following celebrities, and streaming apps.
• It is followed by the Sports category (17 out of 100 searches) because the US hosts major tournaments, including the NFL, NBA, UFC, and others. These tournaments also have a global audience, as fans frequently search for live scores, updates, and player news.
• Americans spend a significant amount of money on online shopping (14 out of 100 searches), as people often search for discounts on major outlets, including Amazon, Walmart, and Target. Google searches for online shopping skyrocket, especially during holidays and special events like Black Friday.

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Top 100 Most Searched Things on Google Globally

YouTube is the most-searched thing globally, followed by ChatGPT, Facebook, WhatsApp Web, and Google. 

Here’s the breakdown of the top 100 Google searches globally for 2025 from Semrush data, with NSFW, duplicate, and meaningless terms excluded.

Bing is the second-biggest search engine after Google, which handles over 100 million searches daily. Here are some up-to-date Bing statistics for 2026.

What Is Google Search?

Google Search is a search engine developed by Google. It helps users to enter keywords or questions in the search box and get results in various forms, including;

• AI overviews
• Web page results with links
• Images
• Videos
• News
• Maps and more

How Google Search Works?  

• Google scans billions of web pages, videos, images, and other digital content every day. 
• It then organizes all of that content in its vast database index 
• Google uses hundreds of different search algorithms to provide the most relevant information to users’ queries.

Key Google Search Stats for 2026

• YouTube gets 1.70 billion organic visits a month to its platform, plus 76.42 million monthly visits to its URL. That is why it’s one of the most visited websites in the world.
• Last year, Google generated $348.16 billion in revenue.
• 58% of users aged 25–34 use Google Voice Search daily. 
• About 10.1% of Google traffic goes to Google Images, with nearly 1 billion daily image clicks.
• 55% of users who click Google ads prefer text ads.

Source: Keywords Everywhere, BloggersPassion

Google’s Market Share vs Bing and Others

Google has an estimated mobile market share of 92% and an overall market share of 88%, making it the leader in the search engine market. 

Here’s a quick breakdown of Google’s market share compared to Bing and other search engines.

Sources: SQ Magazine, Impression Digital

Conclusion

Video content attracts the most user attention, which is why platforms like YouTube remain the #1 most-searched thing worldwide.

Amazon, Facebook, and Google lead the US, while worldwide, ChatGPT and WhatsApp Web also make the top list.

Focusing on video content, AI-related tools, and social media can help businesses, bloggers, and marketers create the right content.

So, what are your thoughts on the search data listed above? Let us know your views in the comments. 

FAQs 

Here are some of the frequently asked questions, as revealed by Google search trends.