Cyber Monday 2025 has seen the highest records in sales and overall consumer shopping behaviors.
In fact, Cyber Monday 2025 online sales reached $14.25 billion, breaking the previous records by 7.1%.
To be more specific, about 75.9 million people shopped online on Cyber Monday 2025, with 57.5% of sales coming through mobile devices.
This means that online shopping has become the dominant way for holiday shopping and is also recording a surge in spending.
In this report, I have compiled key insights and statistics on Cyber Monday sales and consumer shopping behaviors in 2025.
Let’s understand how the biggest online shopping day shapes the future of retail.
Table of Contents
Key Cyber Monday Statistics For 2026
- As of 2025, Cyber Monday online sales reached $14.25 billion, which is 7.1% up from 2024.
- On Cyber Monday 2025, customers spent about $16 million each minute during peak hours (8 p.m. to 10 p.m.)
- Over 202.9 million consumers shopped during the five-day Cyber Week in 2025.
- Roughly 58% of Cyber Monday sales in 2025 came from mobile devices.
- In 2025, electronics saw the largest average discounts (about 31% off list price) on Cyber Monday.
Cyber Monday Sales
According to Adobe Analytics, shoppers spent $14.25 billion online on Cyber Monday 2025.
To put that in perspective, during the peak hours (8 p.m. to 10 p.m.) of Cyber Monday 2025, consumers spent about $16 million per minute, and 57.5% of purchases were made on mobile devices.
Cyber Monday Year-over-year Sales
Take a look at year-over-year sales on Cyber Monday.
| Year | Total Cyber Monday Sales | % change (year over year |
| 2025 | $14.25 billion | 7.1% |
| 2024 | $13.3 billion | 7.3% |
| 2023 | $12.4 billion | 9.6% |
| 2022 | $11.3 billion | 5.61% |
| 2021 | $10.7 billion | -0.93% |
| 2020 | $10.8 billion | 14.9% |
| 2019 | $9.4 billion | 19.0% |
| 2018 | $7.9 billion | 68.1% |
| 2017 | $4.7 billion | 27.0% |
| 2016 | $3.7 billion | 19.4% |
| 2015 | $3.1 billion | 19.2% |
| 2014 | $2.6 billion | – |
How Many People Shopped During Cyber Monday?
Over 202.9 million consumers shopped during the five-day Cyber Week in 2025.
About 75.9 million people shopped online on Cyber Monday 2025.
Cyber Monday 2025 shopping was primarily online, with about 75.9 million consumers making purchases digitally.
Cyber Week Shoppers by Year
Take a look at the number of people who shopped during Cyber Week over the years.
| Year | Number of Shoppers (US) during the Cyber Week | Changes Over the Years |
| 2025 | 202.9 million | +2.5 million |
| 2024 | 200.4 million | +3.7 million |
| 2022 | 196.7 million | +16.9 million |
| 2021 | 179.8 million | -6.6 million |
| 2020 | 186.4 million | – 3.2 million |
| 2019 | 189.6 million | +6.2 million |
| 2018 | 165.8 million | -8.8 million |
| 2017 | 174.6 million | – |
Cyber Monday Discounts Offered
Cyber Monday 2025 became the biggest online shopping day ever, driven by huge discounts on major product categories.
Electronic products were the top category that offered the highest average discounts of about 31% on Cyber Monday.
During Cyber Monday 2025, shoppers encountered the following average peak discounts:
| Category | Discount Offered |
| Electronics | 31% off |
| Toys | 28% off |
| Apparel | 25% off |
| Televisions | 22% off |
| Computers | 23% off |
(Source: Adobe)
Did you know? According to coupon stats, 67% of shoppers made an unplanned purchase just because they found a coupon.
Consumer Spending Behavior During Cyber Monday
On Cyber Monday 2025, consumers spent a record $14.25 billion online, a 7.1% year-over-year increase.
This surpassed Adobe’s initial forecast of $14.2 billion
During the peak hours (8:00 p.m. to 10:00 p.m.) of Cyber Monday 2025, consumers spent about $16 million each minute.
(Source: Adobe)
Consumer Trends
In Cyber Monday 2025, electronics, apparel, and furniture dominated online spending. These three categories alone accounted for about 57% of all online sales. For example, electronics sales reached $3.7 billion (up 12.8% YoY) and apparel $2.6 billion (up 5.2% YoY) on Cyber Monday 2025.
The table below suggests the E-commerce category winners on Cyber Monday 2025:
| Category | % Growth |
| Toys | 680% |
| Personal Care | 530% |
| Jewelry | 478% |
| Appliances | 464% |
| Apparel | 392% |
(Source: Adobe)
Top Selling Items On Cyber Monday 2025
Toys & Collectibles dominated sales, driven by nostalgia (Disney 100 years) and ongoing fandoms (Harry Potter, LEGO). These items were key for early holiday gifting.
Gaming Consoles like the PlayStation 5 and Nintendo Switch OLED showed strong demand despite being well-established in the market.
Video Games maintained strength with evergreen titles such as Mario Kart 8 Deluxe and Super Smash Bros., while new releases like NBA 2K25 gave a seasonal boost.
Here are the top-selling items in different categories on Cyber Monday 2025:
| Category | Best Selling Items |
| Toys & Collectibles | Elf on the Shelf dolls, Harry Potter toys & figurines, board & card games, stuffed animals, LEGO City sets, craft & science kits, Disney 100 limited edition figurine packs |
| Gaming Consoles | PlayStation 5, Xbox Series X, Nintendo Switch OLED, Meta Quest |
| Video Games | Mario Kart 8 Deluxe, Zelda games, NBA 2K25, Super Smash Bros. |
| Electronics | Computers & laptops, digital cameras, televisions, Bluetooth headphones & speakers, smartwatches |
| Beauty & Fashion | Skin care sets, makeup products, discounted apparel, jewelry |
| Mobility & Lifestyle | Electric scooters, e-bikes, gift cards |
Bonus Read: Black Friday sale in the US crossed $10.8 billion in 2025. Check out the detailed Black Friday stats post.
Cyber Monday Mobile Shopping Statistics
Cyber Monday 2025 drove $14.25 billion in total online sales, setting a new record. Of this, 57.5% (about $8.2 billion) came from mobile devices, an 8.0% year-over-year increase.
This means that around 3 in 5 Cyber Monday sales come from smartphones.
Mobile Shopping Trends Over the Years
Back in 2019, only 33% of Cyber Monday purchases happened on mobile. So, in five years, the mobile share has soared by 24 percentage points.
Here are the year-over-year Cyber Monday share and spend:
| Year | Cyber Monday Mobile Share of sales |
| 2025 | 57.5% |
| 2024 | 57% |
| 2023 | ~54% |
| 2022 | ~51% |
| 2021 | ~42% |
| 2020 | ~39% |
| 2019 | 33% |
Mobile vs Desktop Performance
Five years ago, desktops dominated, and many retailers worried about “abandoned carts” on mobile.
But fast forward today, and mobile devices have reshaped shopping in several ways:
Mobile traffic during the entire 2025 holiday shopping season was 57.1% of all online purchases.
Peak mobile shopping hours occurred between 10 AM – 2 PM and again from 8 PM – 11 PM, highlighting both convenience- and deal-driven consumer motivations.
Of all Buy Now Pay Later (BNPL) transactions on Cyber Monday 2025, 75.2% occurred on mobile, with nearly $1 billion in BNPL sales.
| Year | Mobile Traffic (%) | Cyber Week Mobile Share (%) |
| 2022 | 76 | 76 (Cyber Week) |
| 2023 | 80 | 79 (Cyber Week) |
| 2024 | 80+ | 79+ (Cyber Week) |
By 2023, more than 79% of all Cyber Week e-commerce traffic was mobile, up from 76% in 2022.
For Cyber Monday itself in 2023, 50% of all traffic and 51.8% of all sales came from mobile users.
Cyber Monday BPNL Sales (Buy Now Pay Later)
In recent years, Buy Now, Pay Later (BNPL) has quickly evolved from a niche payment option to the most convenient way consumers pay for their Cyber Monday purchases.
Here are a few sights on BPNL sales during Cyber Monday:
BNPL spending on Cyber Monday 2025 reached a new record of $1.03 billion, a 4.2% year-over-year increase.
That’s a 4.2% year-over-year increase, representing the highest Cyber Monday BNPL volume ever recorded.
A significant 79.4% of BNPL orders on Cyber Monday 2025 were made via mobile devices.
Shoppers spend more per order, typically 10–20% higher than those using other payment methods.
Millennials and Gen Z are the heaviest users. In 2023, roughly 39% of Gen Z plan to use BNPL for holiday shopping, far more than Gen X (21%) or Boomers (9%).
While BNPL continued its upward march, its pace slightly lagged overall Cyber Monday sales growth (4.2% for BNPL vs. 7.1% for total sales).
| Year | BPNL Cyber Monday Sales | Year-over-year BPNL Growth (%) | BNPL Share of Total Sales (%) |
| 2025 | $1.03 billion | 4.2% | ~7.2% |
| 2024 | $991.2 million | 5.5% | ~7.4 |
| 2023 | $940 million | 17.5% | 7.6 |
| 2022 | ~$800 million | ~20% | ~7.0 |
| 2021 | ~$664 million | – | ~6.2 |
Final Thoughts
As we wrap up another record-breaking Cyber Monday, it’s clear that Cyber Monday 2025 has again set new records. Shoppers spent $14.25 billion in a single day, a 7.1% increase over the previous year.
This followed Cyber Monday 2024, when shoppers spent $13.3 billion in a single day, marking a 7.3% year-over-year increase.
Even with uncertainties and earlier promotions, shoppers clearly saved their biggest splurges for Cyber Monday 2025.
Now, heading into 2026, it’s expected that shoppers will break even more records, with bigger sales numbers and new trends shaping another massive Cyber Monday for both consumers and retailers.
So, what are your thoughts on this? Let us know in the comments section below.
FAQs
Q1. How much were Cyber Monday sales in 2025?
Cyber Monday 2025 sales reached $14.25 billion, a 7.1% increase compared to 2024.
Q2. How many people shopped on Cyber Monday 2025?
About 75.9 million people shopped online on Cyber Monday 2025 (by comparison, Cyber Monday 2024 saw roughly 73 million online shoppers.
Q3. What time do people shop the most on Cyber Monday?
Peak shopping hours were 8 PM to 10 PM, with consumers spending about $16 million every minute during Cyber Monday 2025.
Q4. Which products had the biggest discounts?
Electronics led the way with an average 31% discount on Cyber Monday 2025, followed by toys (28%) and apparel (25%).
Q5. What were the most popular items on Cyber Monday 2025?
Top sellers included toys (such as LEGO sets and Harry Potter figures), video games (e.g., Mario Kart 8 Deluxe, NBA 2K25), gaming consoles (PlayStation 5, Nintendo Switch OLED), and consumer electronics (laptops, speakers).
Q6. How much of Cyber Monday sales came from mobile devices?
About 57.5% of Cyber Monday 2025 sales (roughly $8.2 billion) came from mobile devices.
