Cyber Monday 2024 has seen the highest records in sales and overall consumer shopping behaviors.
In fact, Cyber Monday 2024 online sales reached $13.3 billion, breaking the previous records by 7.3%.
To be more specific, over 97 million people shopped on Cyber Monday, with 57% of sales coming through mobile shopping.
This means that online shopping has become the dominant way for holiday shopping and is also recording a surge in spending.
In this report, I have compiled key insights and statistics on Cyber Monday sales and consumer shopping behaviors in 2024.
Let’s understand how the biggest online shopping day shapes the future of retail.
Table of Contents
Key Cyber Monday Statistics For 2025
- As of 2024, Cyber Monday online sales reached $13.3 billion, which is 7.3% up from the previous year.
- On 2024 Cyber Monday, customers spent over $15.8 million each minute, with the peak hours of 8 pm to 10 pm.
- Over 196.7 million consumers shopped during the whole Cyber Week 2024.
- 97.3 million shoppers shopped on Cyber Monday 2024.
- 3 in 5 Cyber Monday sales come from mobile shopping.
- The highest discount offered on Cyber Monday was 30.1% off on Electronics products.
Cyber Monday Sales
According to Adobe Analytics, shoppers spent over $13.3 billion online on Cyber Monday 2024.
To put that in perspective, consumers spent almost $15.8 million every minute during the peak hours of 8 p.m. to 10 p.m., with over half of all purchases coming from mobile devices.
Cyber Monday Year-over-year Sales
Take a look at year-over-year sales on Cyber Monday.
| Year | Total Cyber Monday Sales | % change (year over year |
| 2024 | $13.3 billion | 7.3% |
| 2023 | $12.4 billion | 9.6% |
| 2022 | $11.3 billion | 5.61% |
| 2021 | $10.7 billion | -0.93% |
| 2020 | $10.8 billion | 14.9% |
| 2019 | $9.4 billion | 19.0% |
| 2018 | $7.9 billion | 68.1% |
| 2017 | $4.7 billion | 27.0% |
| 2016 | $3.7 billion | 19.4% |
| 2015 | $3.1 billion | 19.2% |
| 2014 | $2.6 billion | – |
How Many People Shopped During Cyber Monday?
Over 196.7 million people shopped during Cyber Week in 2024. (NRF)
When we look at 2023 numbers, over 97.3 million people shopped on Cyber Monday.
Out of these, 20.3 million shoppers opted for an in-shop shopping experience, while 77 million shoppers chose to shop online.
Cyber Week Shoppers by Year
Take a look at the number of people who shopped during Cyber Week over the years.
| Year | Number of Shoppers (US) during the Cyber Week | Changes Over the Years |
| 2024 | 196.7 million | -3.4 million |
| 2023 | 200.4 million | +3.7 million |
| 2022 | 196.7 million | +16.9 million |
| 2021 | 179.8 million | -6.6 million |
| 2020 | 186.4 million | – 3.2 million |
| 2019 | 189.6 million | +6.2 million |
| 2018 | 165.8 million | -8.8 million |
| 2017 | 174.6 million | – |
Cyber Monday Discounts Offered
Cyber Monday 2024 became the biggest online shopping day ever, driven by huge discounts on major product categories.
Electronic products were the top category that offered the highest discounts of up to 30.1% on Cyber Monday.
During Cyber Monday 2024, shoppers encountered the following average peak discounts:
| Category | Discount Offered |
| Electronics | 30.1% off |
| Toys | 26.1% off |
| Apparel | 23.2% off |
| Televisions | 21.8% off |
| Computers | 21.5% off |
(Source: Adobe)
Did you know? According to coupon stats, 67% of shoppers made an unplanned purchase just because they found a coupon.
Consumer Spending Behavior During Cyber Monday
On Cyber Monday 2024, Consumers spent a record-breaking $13.3 billion online, which represents a 7.3% year-over-year (YoY) increase.
This has even surpassed Adobe’s initial forecast of $13.2 billion.
During the peak hours from 8:00 p.m. to 10:00 p.m., consumers were spending about $15.8 million each minute.
(Source: Adobe)
Consumer Trends
When talking about the shopping trends, Toy products were the highest in demand in 2024, with 680% growth as compared to an average day in October 2024.
In addition to this, the Personal care and Jewelry categories also surged with 530% and 478% growth, respectively.
The table below suggests the E-commerce category winners on Cyber Monday 2024:
| Category | % Growth |
| Toys | 680% |
| Personal Care | 530% |
| Jewelry | 478% |
| Appliances | 464% |
| Apparel | 392% |
(Source: Adobe)
Top Selling Items On Cyber Monday 2024
Toys & Collectibles dominated sales, driven by nostalgia (Disney 100 years) and ongoing fandoms (Harry Potter, LEGO). These items were key for early holiday gifting.
Gaming Consoles like the PlayStation 5 and Nintendo Switch OLED showed strong demand despite being well-established in the market.
Video Games maintained strength with evergreen titles such as Mario Kart 8 Deluxe and Super Smash Bros., while new releases like NBA 2K25 gave a seasonal boost.
Here are the top-selling items in different categories on Cyber Monday 2024:
| Category | Best Selling Items |
| Toys & Collectibles | Elf on the Shelf dolls, Harry Potter toys & figurines, board & card games, stuffed animals, LEGO City sets, craft & science kits, Disney 100 limited edition figurine packs |
| Gaming Consoles | PlayStation 5, Xbox Series X, Nintendo Switch OLED, Meta Quest |
| Video Games | Mario Kart 8 Deluxe, Zelda games, NBA 2K25, Super Smash Bros. |
| Electronics | Computers & laptops, digital cameras, televisions, Bluetooth headphones & speakers, smartwatches |
| Beauty & Fashion | Skin care sets, makeup products, discounted apparel, jewelry |
| Mobility & Lifestyle | Electric scooters, e-bikes, gift cards |
Bonus Read: Black Friday sale in the US crossed $10.8 billion in 2024. Check out the detailed Black Friday stats post.
Cyber Monday Mobile Shopping Statistics
Cyber Monday 2024 drove $13.3 billion in total online sales, the highest ever recorded. Of this, 57%, approximately $7.6 billion, came from mobile devices. This represents a year-over-year growth of 13.3% from 2023.
This means that around 3 in 5 Cyber Monday sales come from smartphones.
Mobile Shopping Trends Over the Years
Back in 2019, only 33% of Cyber Monday purchases happened on mobile. So, in five years, the mobile share has soared by 24 percentage points.
Here are the year-over-year Cyber Monday share and spend:
| Year | Cyber Monday Mobile Share of sales |
| 2024 | 57% |
| 2023 | ~54% |
| 2022 | ~51% |
| 2021 | ~42% |
| 2020 | ~39% |
| 2019 | 33% |
Mobile vs Desktop Performance
Five years ago, desktops dominated, and many retailers worried about “abandoned carts” on mobile.
But fast forward today, and mobile devices have reshaped shopping in several ways:
Mobile traffic during the entire 2024 holiday shopping season was 57.1% of all online purchases.
Peak mobile shopping hours occurred between 10 AM – 2 PM and again from 8 PM – 11 PM, highlighting both convenience- and deal-driven consumer motivations.
Of all Buy Now Pay Later (BNPL) transactions on Cyber Monday 2024, 75.2% occurred on mobile, with nearly $1 billion in BNPL sales.
| Year | Mobile Traffic (%) | Cyber Week Mobile Share (%) |
| 2022 | 76 | 76 (Cyber Week) |
| 2023 | 80 | 79 (Cyber Week) |
| 2024 | 80+ | 79+ (Cyber Week) |
By 2023, more than 79% of all Cyber Week e-commerce traffic was mobile, up from 76% in 2022.
For Cyber Monday itself in 2023, 50% of all traffic and 51.8% of all sales came from mobile users.
Cyber Monday BPNL Sales (Buy Now Pay Later)
In recent years, Buy Now, Pay Later (BNPL) has quickly evolved from a niche payment option to the most convenient way consumers pay for their Cyber Monday purchases.
Here are a few sights on BPNL sales during Cyber Monday:
BNPL spending on Cyber Monday 2024 reached a new record of $991.2 million.
That’s a 5.5% year-over-year increase, representing the highest Cyber Monday BNPL volume ever recorded.
A significant 75.2% of BNPL orders were made via smartphones.
Shoppers spend more per order, typically 10–20% higher than those using other payment methods.
Millennials and Gen Z are the heaviest users. In 2023, roughly 39% of Gen Z plan to use BNPL for holiday shopping, far more than Gen X (21%) or Boomers (9%).
While BNPL continued its upward march, its pace slightly lagged overall Cyber Monday sales growth (5.5% for BNPL vs. 7.3% for total sales).
| Year | BPNL Cyber Monday Sales | Year-over-year BPNL Growth (%) | BNPL Share of Total Sales (%) |
| 2024 | $991.2 million | 5.5% | ~7.4 |
| 2023 | $940 million | 17.5% | 7.6 |
| 2022 | ~$800 million | ~20% | ~7.0 |
| 2021 | ~$664 million | – | ~6.2 |
Final Thoughts
As we wrap up another record-breaking Cyber Monday, it’s clear that Cyber Monday 2024 has broken all the previous records.
Shoppers spent an incredible $13.3 billion in a single day, with a healthy 7.3% boost over last year’s total.
Even with global uncertainties and earlier deal days, shoppers clearly saved their biggest splurges for Cyber Monday.
Now, heading into 2025, it’s expected that shoppers will break even more records, with bigger sales numbers and new trends shaping another massive Cyber Monday for both consumers and retailers.
So, what are your thoughts on this? Let us know in the comments section below.
FAQs
Q1. How much were Cyber Monday sales in 2024?
Cyber Monday 2024 sales hit $13.3 billion, a 7.3% increase compared to 2023.
Q2. How many people shopped on Cyber Monday 2024?
Over 97.3 million shoppers participated in Cyber Monday 2024, with around 77 million shopping online and 20.3 million shopping in stores.
Q3. What time do people shop the most on Cyber Monday?
Peak shopping hours were 8 PM to 10 PM, with consumers spending about $15.8 million every minute during that time.
Q4. Which products had the biggest discounts?
Electronics led the way with an average 30.1% discount, followed by toys (26.1%) and apparel (23.2%).
Q5. What were the most popular items on Cyber Monday 2024?
Top sellers included LEGO sets, PlayStation 5, Nintendo Switch OLED, Harry Potter toys, Mario Kart 8 Deluxe, and beauty products.
Q6. How much of Cyber Monday sales came from mobile devices?
About 57% of total sales ($7.6 billion) came from mobile, showing the dominance of smartphones in online shopping.
