Gmail Statistics 2025: Usage, Market Share & Key Facts

Gmail is one of the most popular email providers by Google, used by nearly 1.8 billion users daily.

It is available in 133 languages and was created by Paul Buchheit, who began developing it in 2001.

In this post, weโ€™ll uncover the latest Gmail usage, device preferences, demographics, attachment limits, and more.

Quick Gmail Statistics (2025 Highlights)

Hereโ€™s a quick look at the key Gmail statistics for 2025;

  • Gmail has an estimated 1.8 billion daily users with an email client market share of ~25%.
  • Nearly 30% of all traffic to Gmail comes from the US. India and Indonesia have the highest Gmail user penetration rates, at over 82%.
  • Approximately 30% of Gmail users are between 25 and 34 years old, and around 85% of Gmail users access their email using smartphones.
  • Approximately 85% of Gmail users check their email on mobile devices, while 15% use desktops.
  • Most Gmail users spend ~28 minutes on Gmail and check their inbox 12 times a day.

Gmail User Statistics

Gmail Statistics

Gmail is used by over 1.8 billion people worldwide, accounting for nearly 26% of the global email market. While most traffic originates from the U.S., countries such as India and Indonesia exhibit the highest adoption rates, with more than 8 in 10 people using Gmail.

How Many People Use Gmail?

As of 2025, more than 1.8 billion people use Gmail every single day. 

Gmail has an estimated email client share of 25.89% globally.

Sources: SQ Magazine, Litmus

Gmail User Growth Trends

Gmailโ€™s user growth increased steadily for a couple of years before reaching a plateau from 2020 to 2024. 

In fact, in 2016, Gmail had a user base of 1 billion active users, which increased to 1.8 billion users by the end of 2024. (Demand Sage)

Hereโ€™s a breakdown of Gmailโ€™s user growth over the last few years.

YearNumber of Active Users Worldwide
20161 billion
20171.3 billion
20181.5 billion
20191.7 billion
20201.8 billion
20241.8 billion

Top Countries by Adoption Rate

India and Indonesia have the highest Gmail user penetration rates, at 82.4% and 82.6%, respectively. 

Hereโ€™s a breakdown of the top countries with the highest Gmail user penetration. (World Population Review)

Country/RegionGmail User Penetration (% of population/email users)
Indonesia82.6%
India82.4%
Chile67.3%
South Africa65.5%
Brazil52.9%
United States41.9%
Canada38.6%
United Kingdom30.8%

Traffic Distribution

Approximately 29.75% of all Gmail traffic originates from the U.S., while only 6.22% comes from India. 

Although India has a relatively small share of Gmail users, it still boasts approximately 150 million Gmail users, which is a significant number.

Source: About Chromebooks


Gmail User Demographics

Gmail is most popular among 25โ€“34 year olds, who make up nearly one-third of all users, with a similar share of users split by gender, at 52% male and 48% female.

By age group

The largest group of Gmail users is people aged 25โ€“34 years, comprising 28 to 33% of the total.

Hereโ€™s a breakdown of Gmail age distribution globally.

Age GroupShare of Users
25โ€“34 years28 to 33%
18โ€“24 years23 to 25%
35โ€“44 years19 to 20%
45โ€“54 years~12%
55+ years11 to 12%

Source: About Chromebooks

By gender

Approximately 51.97%% of all Gmail users worldwide are male, whereas around 48.03% are female.

gmail user by device

Source: Similar Web

By the browsing habits of visitors

Gmail visitors have interests in many things, with 8.04% exploring computers, electronics, and technology. 

Hereโ€™s the breakdown of the browsing habits of Gmail visitors.

CategoryPercentage
Computers, Electronics & Technology8.04%
News & Media7.86%
Games > Video Games Consoles and Accessories4.85%
Computers, Electronics & Technology > Developer Software4.62%
Adult4.51%
Others70.12%

Source: Similar Web


Gmail Usage Insights

Users send/receive over 120 emails daily, spend ~28 minutes on Gmail, check their inbox 12 times a day, and attachments can be up to 25 MB.

Gmail Users by Device (Desktop vs Mobile)

Approximately 85% of Gmail users check their email on mobile devices (phones/tablets). Only 15.39% prefer using desktop computers to access Gmail. 

Last month, i.e., August 2025, Gmail.com received an estimated 64.81 million visits worldwide.

Gmail Total Visits

Source: Similar Web

Average Emails Sent & Received Per Day

Most Gmail users are dealing with over a hundred emails per day (incoming and outgoing).

Gmail users spend an average of 28 minutes daily managing their inbox. Emails sent through Gmail have an average open rate of 19.2%, indicating that approximately one in five recipients open them.

MetricEstimated Numbers
Average emails sent (on Gmail)~ 121 billion emails exchanged per day
Average # emails (sent + received) per Gmail user per dayOver 120 emails/day; The number is even higher for business users.
Average time spent on Gmail~28 minutes per day
Average open rate in Gmail19.2%
Daily email checks12 times

Source: Clean Email, Chromebooks

Average Attachment Size  

The average Gmail attachment size limit is 25 MB. You can have multiple attachments in one email, but their size should be less than 25 MB per email.

If your file is over 25 MB, Gmail will add a Google Drive link instead of attaching the file.

Hereโ€™s a table comparing popular email services by maximum attachment size, including Gmail.

Email ServiceMax Attachment Size
Gmail25 MB
AOL Mail25 MB
iCloud Mail20 MB standard, up to 5 GB with Mail Drop
Outlook20 MB
ProtonMail25 MB
Yahoo Mail25 MB
Zoho Mail20 MB for personal users, up to 1 GB for paid users

Sources: Google Support, Streak


Gmail Marketing Channel Statistics

Nearly 60% of Gmailโ€™s users access it directly from desktops. On mobile devices, the direct traffic contributes to over 68%.

Desktop Traffic Share

Most visitors to Gmail access it directly, accounting for 59.66% of desktop visits last month.

Hereโ€™s a table showing the main traffic drivers to Gmail (from desktop).

Marketing ChannelPercentage of Traffic Share (Desktop)
Direct59.66%
Organic Search37.77%
Referrals2.17%
Social0.31%
Display0.07%
Mail0.02%

Mobile Traffic Share

Similar to desktop users, most people (nearly 68.19%) access Gmail directly from their smartphones.

Hereโ€™s a table showing the main traffic drivers to Gmail (from mobile).

Marketing ChannelPercentage of Traffic Share (Mobile)
Direct68.19%
Organic Search27.69%
Referrals2.38%
Social1.70%
Display0.03%
Mail0.01%

Source: Similar Web

Gmail Spam Protection

Gmail has one of the most powerful spam-blocking systems with a 99.99% spam block rate.

In fact, over 15 billion spam emails are stopped every day, with more than 10 million blocked every minute.

Gmail stops more than 100 million phishing emails every day, while maintaining a false positive rate of less than 0.1%. Additionally, less than 0.1% of all spam is reported by users, indicating the effectiveness of Gmail’s filters.

Source: Chromebooks

Gmail AI Adoption

AI features in Gmail (such as Smart Reply) are getting popular, with 12% of mobile responses adopting the feature.

Additionally, Gmailโ€™s Smart Compose AI feature helps users draft messages in four languages: English, Spanish, French, and Italian.

AI is expected to be used by more than 70% of all Gmail users by 2025.

Source: Chromebooks


Gmail Market Share & Competitors

Apple dominates the Email Client market, with a market share of nearly 50%, followed by Gmail with ~25%.

Comparison with Outlook, Yahoo Mail, Apple Mail, etc.

Outlook holds 3.63%, while Yahoo! Mail accounts for 2.2% of the total share in the Email Client market.

Hereโ€™s a breakdown of the top 10 email clients compared to Gmail.

Email Client SoftwareEstimated Market Share 
Apple49.42%
Gmaill25.89%
Outlook3.626%
Yahoo! Mail2.2%
Google Android1.21%
QQ Mail1.05%
Outlook.com0.47%
Thunderbird0.18%
Orange.fr0.07%
Samsung Mail0.04%

Source: Litmus, as this data is based on over 1.2 billion email opens tracked through Litmus Email Analytics.

Business and Enterprise Adoption

Nearly 40% of Fortune 500 companies use Gmail, and 90% of US startups prefer Gmail over other email clients.

Gmailโ€™s business adoption is growing rapidly. It has over 6 million paying customers, approximately 250,000 new sign-ups every month, and a market share of nearly 50% in the โ€œProductivityโ€ category.

Hereโ€™s a table showing the business and enterprise adoption for Gmail.

CategoryMetricAdoption Rate
Startup adoptionUS Startups using Gmail90%
Business email preference92%
Enterprise adoptionFortune 500 companies40%
Mid-sized companies60%
Higher education80%

Source: Chromebooks


General Gmail Facts & Fun Statistics

Did you know that Gmail is available in over 130 languages worldwide? Paul Buchheit, the 23rd employee of Google, is the inventor of Gmail. 

Here are some more interesting facts and statistics about Gmail.

When was Gmail released to the public?

Gmail was launched on April 1, 2004. Initially, it was released with an invite-only system. In fact, Gmail remained in Beta until 2009.

How many emails can one send in Gmail?

Free Gmail users can send a maximum of 500 emails per 24-hour period, whereas paid users with Google Workspace accounts can send up to 2,000 emails within the same 24-hour period.

What is Gmail’s mailbox storage limit?

For free users, Gmail provides 15 GB of storage space, which can be used across Gmail, Google Drive, and Google Photos. However, you can upgrade to Google One to get extra storage.

When did Google start providing 15 GB of free storage to its users?

In 2013, Google began offering 15 GB of free storage to users.

What is Gmailโ€™s file attachment limit?

Standard attachments allow up to 25 MB, but larger files (up to 10 GB) can be sent using Google Drive.

How many extra email addresses can you create with one Gmail account?

With each Gmail account, you can create up to 30 extra email addresses (aliases), which can be used for managing different tasks.

Sources: Wikipedia, Wikipedia


Conclusion

With over 1.8 billion active users, Gmailโ€™s usage is growing significantly worldwide. 

Due to its anti-spam protection, filters, integration with Google Meet for video calls, and offline access to manage emails without an internet connection, Gmail has become a popular email platform.

Additionally, Gmail is introducing AI features, including Smart Compose, email summaries, and writing assistance, to make it even more helpful to its users.

What are your thoughts on the Gmail usage stats shared above? Do you use Gmail for work or personal use? Have any more questions? Let us know in the comments.


FAQs on Gmail Usage Statistics 2025

Here are some of the most frequently asked questions about Gmailโ€™s usage, market share, and popularity.

How many users are there in Gmail?

Gmail has over 1.8 billion active users worldwide.ย 

Is Gmail the most popular email provider?

Yes, Gmail is one of the most popular email service providers, with billions of active users and a market share of over 50% in the US alone.

Is Gmail 100% safe?

Gmail is one of the secure email providers that offers features such as phishing detection, two-factor authentication (2FA), and encryption. Remember, no email service provider is safe. Be cautious when opening spammy links, sharing passwords, and other sensitive information.

What is Gmail’s market share in the US?

Gmail has an estimated 53% market share in the US.

How many emails are sent daily on Gmail?

A whopping 121 billion emails are sent every single day on Gmail.

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About Author
Hey, I'm Rahul Kuntala, full-time blogger, content marketing specialist, and content lead who primarily works at BloggersPassion for over 10 years which has been featured on top sites like Forbes, The Huff Post, Neil Patel, Crazy Egg and so on.

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