Are You Ready For The Big Mobile Friendly Update From Google?

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March 14, 2018

Does your website showing up properly in mobile devices? Is your blog or website mobile friendly?

If not, you’re soon going to get penalized by Google! Google’s new mobile friendly update is going to have a significant impact in your search results.

Did you know that Google is soon rolling out a mobile friendly update?

On 21st April 2015, Google mobile friendly update is coming out that can impact your overall search rankings. In this guide, we’ll discuss about few things like;

  • How big the upcoming update is?
  • How much traffic you’ll lose from the latest mobile friendly update from Google?
  • The importance of mobile friendly sites and how can you make your site mobile responsive and many more

What is Google Mobile Friendly update and why it is big?

A few days back (on Feb 26th), Google made an announcement that they would consider mobile friendliness as a ranking factor. You can read more about it here (it’s from Google’s official blog).

Google’s mobile friendly update is all about giving better search results for mobile friendly sites. It means, you will get more traffic and top results for your keywords on Google if your site is optimized for mobiles and tablets.

More and more users are now using their smart phones and tablets to browse online information. So Google is going to consider mobile-friendliness of a site into their ranking factors.

This mobile friendly update from Google is going to impact on every niche under the sun. Depending upon your niche, you’ll get affected by Google search results. If you’re getting more traffic from mobile devices (you can check this metric by logging into Google Analytics Account), the impact will be huge. So make sure to make your site mobile friendly in order to boost your search traffic in the coming update.

So are you ready for Google’s next mobile friendly update?


Before diving into the details, you need to first make sure your site is mobile friendly or not. Here are 3 steps to find it out.

Step 1: Find out whether your site is mobile friendly or not

Go to Mobile Friendly testing tool to find out whether your blog or website is properly optimized for mobiles and tablets or not. This is the most effective way of finding whether your site is mobile responsive or not because this data is provided by Google itself!

Mobile Friendly Test

And you can also do the simple trick.

Open your mobile and type bloggers passion and you’ll see a screenshot something like;

BloggersPassion is mobile friendly

Or you can simply type your domain name on above Mobile Testing tool from Google (free tool to check the mobile-friendliness of a site) to see whether your site is properly rendered to mobile devices or not.

Here’s how BloggersPassion looks like on HTC one.

mobile responsive_3

Step 2: Optimize your website speed if it is mobile friendly

Now, you need to make sure your website is loading really fast.

Here are few effective ways to make your site speed faster that makes it easy for you to improve your website rankings on Google search.

    • Web hosting matters a lot when it comes to determine the performance of any website. So choose your hosting wisely, make sure it is reliable, fast loading and gives you unlimited bandwidth. Use a better hosting service like Bluehost.


    • Use less plugins as they consume lots of resources from your web servers. Make sure to use light weight plugins to speed up your WordPress sites.


    • Use Google Page Speed Insights to know the performance of your website. Optimize for the suggested things to increase your site loading times.


Step 3: If your site is not mobile friendly, follow the below instructions:

You can also alternatively use Google’s webmaster tools to find out whether your site is properly rendered to mobiles or not.

Put your website URL in the input box and check the User Experience report under Mobile.


If your site is not mobile responsive, don’t worry. In this detailed mobile-friendliness update guide I’m going to show you few effective yet simple ways to make your site mobile friendly.

How to make your site mobile friendly?

Now, the most important question comes. How to make your WordPress site mobile friendly?

There are 3 effective ways you can make a site mobile friendly.

    1. Hire a designer: Hiring a professional web designer is the most effective way to convert your existing websites into mobile friendly. Especially if you’re running an eCommerce site or small business online, you will attract a lot of traffic from mobiles. So make sure to invest money on hiring a designer who will make your site mobile responsive. Also suggest your designer to make it load faster.


    1. Use a mobile responsive design: If you can’t afford a designer, then invest money on buying a premium theme that is mobile responsive. Currently almost every theme developer is making their themes mobile responsive. I strongly suggest you Genesis or Thesis theme framework as they are designed by professionals and used by thousands of bloggers worldwide.


    1. Install a mobile friendly plugin: This is the most cost effective and simplest way to turn your site into mobile responsive. If you’re using WordPress, just install WP touch plugin (it’s free) and it will make your site mobile friendly and render all of your web pages to match mobile devices.


Must read: The Beginner’s Guide: How to Make Your Website Mobile Friendly

Also check out: Top 10 Responsive WordPress Themes For Bloggers

Mobile Apps get the BIGGEST advantage with mobile-friendliness update

google app indexing

Are you an android app developer? If yes, Google’s mobile-friendliness update is a big treat for you.

Did you know that Google is aiming to make your android app more discoverable with App indexing? Yes, Google lets you index apps just like websites. If you deep link to your apps, they will appear higher in Google search results.

Google is coming up App indexing feature because they want to give a better search experience for both apps and users. Google is now working with android app developers to index the content of apps and relate them to websites and blogs.

That means, if you someone types relevant keywords on Google, it will show your app download links so that they can directly download your stuff! By tapping these download buttons will take them to the Google Play store where they can install your android app, then continue straight on to the right content within it.

Here’s what Google announced earlier in their post:

“With the addition of these install links, we are starting to use App Indexing as a ranking signal for all users on Android, regardless of whether they have your app installed or not.”

If you have an android app and get it indexed, people will now be able to discover content from it for relevant queries in search results even if they don’t have your app installed. This is a very big deal for android app developers!

So the upcoming mobile-friendliness update from Google is going to have a huge impact on android apps, make sure to start deep linking to your apps if you’ve any.

Why Google is focusing on mobile friendly websites?

Google wants to give its users top notch experience. You see, people not only use their desktops to browse and buy information online, they also use smart phones and tablets to browse data. If a website is not mobile responsive, then users have a lot of troubles in browsing content. This is the major reason why Google started focusing on giving better results to the sites that are mobile friendly.

Recommended Reading: How to do On-Page SEO in 2018 to Get Top Rankings on Google

How does it affect your search rankings and how much traffic you will lose after Google’s mobile friendly update?

If your site passes Google mobile-friendly test, you’ll see positive results (means more organic traffic from smart phones and tablets). If not, you’ll end up losing your traffic from mobile devices. If you’re running an eCommerce site or any other product selling site, make sure it is perfectly optimized for mobiles or you’ll not only lose traffic but also lots of sales.

The major impact of Google mobile-friendliness update will be mostly on eCommerce site and all the sites that get most of their traffic from mobile devices. For instance, if you’re getting 50% of visitors from mobiles, you’ll lose lots of them after April 21 if your website is not mobile friendly!

Pro tip: Go to Google Webmaster Tools and check “Search Queries” report to get an idea of the percentage of branded versus non-branded keywords web traffic Google sends you at present.

Use Google Webmaster tools to your advantage

We all know, Google bots take a lot of time to crawl your websites when any changes are done from your end. So if you want to index the changes made on your sites quickly, there’s a way.

One of the quickest way to index your sites is to fetch as a Google bot. You can use webmaster tools from Google to do that. Here’s how to do it.

Log on to Google webmaster tools and choose your website. Click on “Crawl” in the sidebard and then “Fetch as Google”.

Now, select the option “Mobile: Smartphone” from the drop down menu that says “Desktop” and click on “Fetch and Render” button (as shown in the image below).

fetch as google

Once you are done with it, click on submit to index. That’s it, you’re done! It will show you something like the below image once the fetching is done.


Final thoughts about Google’s mobile friendly update

Google is saying that the upcoming mobile friendly update is going to have a significant impact on search results. It means you’ll lose a lot of traffic from mobiles if your site is not mobile friendly. And you also need to remember the fact that, you won’t lose any traffic from desktops from this mobile-friendly update.

By making the proper changes to make your site mobile responsive, you will gain a lot of advantages from this next big update from Google. Also make sure to index your android apps to get benefited from the mobile-friendliness update as Google is starting to consider “app indexing” as their ranking factor.

So is your site mobile friendly? Are you ready for the upcoming mobile friendliness update from Google? If you like this post, please share it with others! And do leave your thoughts in the comments.

Anil Agarwal

Anil Agarwal

Anil Agarwal who owns, is a full-time blogger and SEO expert who has been helping people build profitable websites for over a decade. Bloggers Passion has been featured on premium online sites like, Huffingtonpost, SEMrush, Problogger, Crazy Egg, The Next Web and so on.


  1. Gracie says:

    This is very useful information for those users who want to make their website mobile friendly. All points are clearly explained in this article about Google Mobile friendly Updates.

  2. Syed Qasim says:

    I am using Blogger free blog. Could you please recommend any free responsive template? So, i can safe my self as from google update.

  3. Today Streams says:

    Thanks to God. We don’t have any mobile usability error with our website. Everything is ok from our side. 🙂

  4. Deepanker says:

    Being true, users must consider so many things before worrying. If they have a large fraction coming from smartphones, then there is a reason to think. because it will only affect smartphone traffic. By doing few efforts they can make this website mobile friendly. 🙂

  5. An another blast from your side!! I like the post and enjoyed while reading. I think this will gonna a big update in terms of mobile friendly website. But will it effect the mobile traffic or desktop website traffic as well??

  6. Hi Anil, I had to re-create 3 of my websites because of this update. I’m eagerly looking for it 🙂 Cheers!

  7. rajkumar says:

    Good Information, Anil

    All users started to change there websites in responsive websites

    Keep on going Bro….!!

  8. Sourav says:

    Hi there ,

    You indeed enlightened me with quite a lot of information about the Google Mobile Friendly Update that would roll out lately. I wasn’t actually aware of this update and I’m glad about getting exposed to this article.

    It’s really good that Google warned the people around pre-handed, rather than previous updates whereby the web-master had to guess what changes has to be made. My blog wasn’t initially 100 percent mobile friendly and for good I’ve made quick and necessary changes 🙂

    Thanks for sharing these with us 🙂 Cheers !

  9. kksilvery says:

    I’m aware of the mobile version has alot of benefits, It does increase traffic, I believe in readers comfort not google’s.

  10. K Bharath says:

    Big alert for my site which is based on php script and not mobile friendly, i have to hire a developer to make it mobile friendly as soon as possible.

  11. Hi Anil,

    Seems like Bloggers and Website Owners need to be ready. One thing is sure, if we want organic traffic, we need to think beyond the borders, factors like site speed, responsiveness, high-quality content, social media appearance, sharing and readers engagement, everything will matter… Things won’t be easy!

  12. rajkumar says:

    Hi Anil , Its fantastic Article for the blogger s, ya most of the people are using Phones and Tablets for browsing

    Thanks for Sharing a sensational Article

  13. A very detailed article. All points clearly stated. Since I have tried all the steps you have mentioned here and I think my blog is mobile friendly. So I hope that I will get more traffic after the update.
    Thanks for this valuable article at the right time. 🙂

  14. Nirmala says:

    Excellent eye-opening post for the bloggers and webmasters Anil

    I was expecting this post from you and now got it 🙂

    You’ve written a detailed post with the basic stuff on why Google gives more preference to mobile-friendly websites and everyone online business should aware of the factors which you’ve mentioned here and make their blog/site mobile friendly.

    Yes, my blog has mobile-friendly theme but it has some alignment issue due the placement of Adsense ads, will rectify the problem soon.

    Most of the people have started to grab the required data from their mobile device rather than from their traditional PC.

    Thanks much for crafting this nice post for us 🙂

    • Thanks a lot Nirmala for leaving value adding comment on my blog. Now a days more and more people are using their start phones and tablets to consume online information. So our blogs need to be mobile friendly if we want to grab that mobile traffic.

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