SEMrush Review: The Only Tool You Need to Overtake Your Competitors

semrush review
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Review of: SEMrush

Reviewed by:
On February 14, 2016
Last modified:May 14, 2016


SEMrush is the best rated tool for bloggers, SEO's and SEM professionals for doing in-depth keyword research and competitors analysis to take their websites and blogs traffic and business to next level. Grab Access to SEMrush Pro Account for 30 Days worth $69.95 using the below link.

Recently when I asked over 40 SEO experts about their favorite SEO tool, among 18 of them recommended SEMrush. SEMrush was also recommended as best keyword research tool by 50 SEO & Blogging experts (Got 36 Votes).

That caught my attention of doing an in-depth review of SEMrush. I’ve been using the same tool for some time now.

What is SEMrush?

SEMrush is a top paid tool for doing keyword research and competitor analysis. If you are blogging for a while, you already know the importance of driving more traffic from search engines to your websites.

But increasing your organic traffic is not easy. It takes a lot of time, research and efforts to find high performing keywords. One of the most effective ways to find profitable keywords is to research your competitors.

If you find and analyze the keywords that are used by the top blogs and websites in your industry, you will get a better idea on how to create a perfect content creation strategy to increase your overall search engine traffic.

Here’s where SEMrush comes into play. This will help you easily research your competitor’s keywords, their backlinks and almost everything.

Why you need SEO tools?

First things first. Why do you need a tool to perform well in search results?

  • To get almost instant results for any keyword
  • To get accurate data for evaluating your SEO strategy
  • To know where your competitors are doing well easily

SEMrush is not just an ordinary keyword research tool, it’s a lot more than that. This tool gives you access to performing research on your competitor keywords and it will also help you identify new keyword opportunities.

Start your free 30 days PRO trial and get full feature access.

Affiliate disclosure: I’m a SEMrush affiliate, when you buy it using any of the links from this page, at no additional cost to you, I’ll earn a small commission. I only recommend the product I love. I’ve been using it for some time now and I’m happy with the results and I found it useful for the bloggers who want to increase their organic traffic and find better keywords to outrank their competition.

Now let’s dive into the details of SEMrush review to find out what it offers.

Unbiased SEMrush review: why use SEMrush?

semrush review

Created by SEO professionals for SEO benefits

SEMrush tool is created by SEO and SEM professionals. This tool has a large data of 120 million plus keywords and about 46 millions of domains including AdWords ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results, and so much more.

It is used by giant sites like Philips, PayPal, Forbes, Hyatt etc. It also has 29 databases to give you accurate results to find the number of backlinks and search traffic a website gets.

Competitors research

This premium SEO tool gives most insightful data containing the keywords that your competitors are using along with the backlinks count.

Why find your competitors keywords?

  • To generate new keyword ideas for your future blog posts to increase your overall search traffic
  • To better understand about your competitors audience
  • To expand your website content strategy in the right direction
  • To find keywords that are generating more traffic to your competitors websites (you can use few of them on your posts to increase your traffic too, all you have to do is to use Skyscraper technique)
  • To find the high performing keywords to increase your overall search traffic without wasting your time on keyword research.

Using SEMrush, you can easily find out all the top keywords that are sending more search engine traffic to your competitor blogs. You can also find the main competitors using this tool.


You will get a clear idea on how much search traffic your competitor sites are getting each and every single day by using this search marketing tool.

Keyword analysis

review of semrush

Want to perform in-depth keyword analysis? Then try this tool.

Although there are a lot of keyword research tools out there including Google Keyword Planner, Long Tail Pro, Moz tools etc, SEMrush gives you accurate keyword data to find the most profitable keywords for any niche.

Click here to get a 30 days free trial of SEMrush without paying anything.

Backlink Analysis

Want to find out all the incoming links (including do-follow links) of your competitors? Just enter their domain and this tool gives you a list of all the data of total backlinks it has.
It doesn’t matter whether you are trying to increase your organic traffic or analyzing your competitor’s website traffic, you need one important data and that is backlink analysis. If you know how many keywords are pointing out to a site, you will be able to easily create a perfect SEO strategy for your sites to increase its rankings.

Performing backlink analysis is easy by using SEMrush. It shows all the links in dofollow and nofollow pie chart option to find out the number of quality backlinks of any site. It also shows you how many total backlinks a site has including the referring domains. This is a good metric when analyzing the backlinks of a site to boost your overall search traffic.
You can also uncover link building opportunities by the backlink analysis. I’ll explain you here how.
Once you click on the “Referring Domains” under “Backlinks” section on SEMrush dashboard, it will show you a list of all the links that are pointing to your competitors site.>
You simply have to email outreach all the bloggers who are already linking to your competition (by providing them value).
If you want to boost your search engine traffic and rankings for any keyword, you need backlinks. Link building is the only effective strategy that helps any website to rank higher in Google search results.

Once you have access to the full version of SEMrush, you will be able to find all the link opportunities from competitor websites. You will be able to analyze the total number of links a site gets including the dofollow backlinks. Once you find out who is linking to your competitors, you can use guest posts or blogger outreach strategy to start building backlinks for your sites.

You can uncover most of the link building opportunities by using this tool. Most SEO experts are trying to take advantage of this tool to crush their competition. So it all depends on how you use this tool to your advantage.

After all, search engine traffic is all about finding the right link building opportunities. Once you have the list of all the sites where you can get links from, you will only see huge improvement in your site organic traffic.

Performing site audit

Would you like to know whether you’re hit by Google updates like Panda or Penguin? And want to fix and recover from Google updates? Try SEMrush then. It gives you a list of all the issues your website has, and you can rectify them to a better site performance in search engines.
If you are having difficult times in increasing your website search traffic even though you are posting quality contents, you need to find out the loopholes on your websites. By performing a thorough website audit on your blogs, you will be easily able to figure out what is missing.

You can also rectify all the issues you have on specific pages by clicking on “Page Report”.


Thankfully, this SEO tool gives you all the data that you need to perform a complete SEO site audit for your websites and blogs. You can use the suggestions to improve your overall search engine rankings.

Must read: How to Conduct An SEO Audit to Increase Your Website Search Traffic

Advertising research

Let’s face it, bringing more qualified leads using PPC ads is one of the most effective ways to generate more income from your sites.

According to a survey, most online businesses make an average of $10 in revenue for every $5 they spend on AdWords. In fact, paid ads are 60% more profitable than social media which has around 46% ROI.

PPC ads are not really cheap and they cost you a lot of money. So if you want to get the most out of advertising research, start using SEMrush tool. It not only helps you hack your way to more qualified leads but it actually helps find your competitors in ads by showing the common keywords, ads traffic and price.

If PPC ads of your competitor sites are ranking well, by analyzing their efforts you will be able to perform better. There are also tools like Spyfu can help you check out your competitor’s best performing keywords but it won’t come any closer to SEMrush.

SEMrush database

This tool is currently indexing top 20 results on more than 120 million keywords across more than 46 million domains. That’s a huge data. So all in all, SEMrush tool has a huge collection of data that you can use to crush your competition.

Few Outstanding Features of SEMrush

This review won’t be complete without listing the best features. Want to find out all the features that this tool offers to its users? Here I’ve compiled a list of features at one place.

  • See competitors’ best keywords
  • Discover new organic competitors
  • Observe position changes of domains
  • Uncover Your Competitors’ Ad Strategies and Budget
  • Analyze Your Online Rivals’ Ad Copies and Keywords
  • Discover New Competitors in AdWords and Bing Ads
  • Localize Your Ad Campaigns
  • See top publishers and advertisers
  • Analyze competitors’ display ads
  • Spot new publishers
  • View displays from different devices
  • Track any domain or keyword from any location
  • Discover local competitors
  • Group keywords with tags
  • Conduct a deep link analysis
  • Understand referring domains’ authority
  • Check backlinks’ types
  • Spot your links’ geolocation
  • Find the right keywords for SEO and PPC campaigns
  • Gather phrase matches and related keywords
  • Get long-tail keywords
  • Explore multinational and multilingual environments

A good news for all the bloggers from India – SEMrush launches 

SEMrush recently launched its database that allows you to check all the keyword rankings from India. If you are targeting to Indian readers or marketers, this is a huge benefit.

You can check your competitor’s keyword rankings in India from the latest database updated from SEMrush. Just select the Indian database and you will get all the keyword ranking results.

semrush indian database

As you can see from the above screenshot, just by entering the domain name of any site, you will see the following list of important metrics;

  • Top keywords
  • Keyword position distribution
  • Organic keywords
  • Organic search
  • Paid search (if any)
  • Number of backlinks
  • Display advertising

SEMrush Tool Pricing

It offers 3 pricing options

  1. Pro
  2. Guru
  3. Business
  • Pro starts at $69.95 monthly
  • Guru starts at $149.95 monthly
  • Business starts at $549.95 monthly

Pro features:

  • Results per report: 10,000
  • Reports per day: 3,000
  • Projects: 5
  • Keywords to track: 500
  • Pages to crawl: 100,000

Guru features:

  • Results per report: 30,000
  • Reports per day: 5,000
  • Projects: 50
  • Keywords to track: 1500
  • Pages to crawl: 300,000

Business features:

  • Results per report: 50,000
  • Reports per day: 10,000
  • Projects: Unlimited
  • Keywords to track: 6000
  • Pages to crawl: 12,00,000

There are currently over 621,197 people who using SEMrush to find and analyze their competitor keywords. So why wait? Get your hands on SEMrush today.

So what you need to know before you buy SEMrush?

I’ll be honest with my SEMrush review here. I’ve been using this tool for over sometime now and I’m seeing so many positive results from my SEO efforts. Not only did I see a huge traffic growth on my blog’s search traffic but I’m able to find and compete with the best performing keywords of my competitor’s sites.

We all know improving keyword rankings is a tedious task even if you are good at SEO. You need to master the art of SEO strategies to boost your search engine rankings. Unless you have access to few great SEO tools, you won’t be able to bring more traffic from search engines to your sites especially if you are a beginner.

I know that getting #1 results in Google is is really difficult, but you can always try reaching there or at least on first page, then focus on improving your web design, improve your loading time, build backlinks to increase its SERP rankings. This is where a tool like SEMrush helps you.

So how does all these data helps you?

First things first. SEMrush gives you huge amount of data as we discussed above. That means, it allows you deeply look into your competitor’s websites to analyze their current website traffic, backlinks, best performing keywords, PPC ads etc and use the same information to improve your SEO efforts.

By using this tool, you will learn how to optimize your posts for best keywords by analyzing your competition, you can also estimate the current traffic of any website and you will be able to better understand the backlink analysis of your competitor’s.

This is the reason why I put so much time on writing this unbiased SEMrush review to help you understand the power of it to increase your overall SEO knowledge.

SEMrush tool: Is it right for you?

If you want to find out the keywords your competitors are using, this tool is the best fit for you. If you want to find out the best performing keywords along with the backlink analysis, this tool is for you.

To estimate the traffic of any website, this tool gives you almost accurate results. Although there are a lot of tools out there to check website traffic but this is the trusted source as it has advanced options to give accurate results to the users.

Whether you want to increase your income by promoting the right affiliate products or increase your website organic traffic by using the best keywords that your competitors are using – SEMrush tool is for you.

I know a lot of bloggers are posting articles on their blogs just to increase their website search traffic so that they can make more sales and increase the revenue to make some passive income. If you are also one among them, SEMrush is the best tool for you where you won’t regret paying around 70$ to grab the best rewards from your SEO efforts.

So what are you waiting for?

Click here to start using SEMrush immediately. They are also giving away 30 days free trial to BloggersPassion users.

Final thoughts about SEMrush

Everyone thinks SEO is a rocket science. But if you have access to right tools, you will find it easy to increase your traffic.

SEMrush is the ultimate SEO tool that helps you spy on your competitors keywords along with the backlink analysis. Use this tool to your advantage to increase your overall traffic.

All in all, this is the best SEO tool that will help you increase your organic traffic by also spying yon your competitor keywords. Don’t hesitate to buy SEMrush, you can also try their 30 days pro account for free worth $69 before taking a decision.

If you liked this SEMrush review, please share it with your friends,  who you think this tool will be beneficial for.


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