5 Essential Local SEO Tips to Master In 2015
Are you searching for proven ways to dominate local search results? Increasing search engine results for your businesses is the primary key to increase your overall revenue. Without quality organic traffic and leads, your business won’t survive in the long run.
If you’re searching for effective ways to improve your local SEO, this is for you.
What is local SEO?
Search engine optimization that is done according to location data is called local SEO. Basically local SEO enables search engine crawlers to give highly relevant results to users that is based on location data.
After all, what’s the use of finding a pizza shop in New York if you are residing at New Delhi?
How local SEO can help you?
The competition is really smaller in local SEO as you only have to compete with fewer services, products or other businesses. So if you have a better product, you can easily get more customers from search engines if your website is perfectly optimized for local SEO.
For instance, “Best Delhi Decorators” can bring you a lot of search visibility if your site is properly optimized with the relevant keywords that are focused on local SEO terms like Delhi event management, top Delhi decorators, Decoration events in Delhi etc.
How to improve your local SEO rankings to increase traffic and sales?
In this post, we’ll talk about how to increase your local SEO to dominate local search results for your businesses. Let’s dive into the details without much ado.
Table of Contents
- Local SEO tips to boost your organic traffic
- 1. Create a list of your target keywords
- 2. Create a business page
- 3. Get your local business listed on local review sites
- 4. Redesign your website for local SEO
- 5. Create videos explaining your services
- Bonus tip: Start getting incoming links
Local SEO tips to boost your organic traffic
1. Create a list of your target keywords
This is a no brainer. Before dominating the local search results, you need to first define your target audience. Finding out your target audience is the only way to come up with keyword ideas that are really potential for your businesses to rank higher in search results.
Using local based keywords is the KEY to start dominating your local results and be found by your local customers.
Ask yourself these questions before performing keyword research.
- What keywords are your target customers searching?
- Are they ready to buy if they have enough solutions?
- Or are they just doing research for your keywords?
- Is your target audience are ready to pay high amount?
2. Create a business page
Once you set up your website for local SEO, you need to first create a business page for your website. Include every single information that describes your business. Include information like;
- your phone number(s)
- services you offer
- your office address etc
The key tip here is to optimize your business page for search engines. So use a variety of keywords that define and attract your potential customers. This way you are not only creating a user friendly business page that increases your brand awareness but you are also attracting organic visitors.
3. Get your local business listed on local review sites
Want to increase greater visibility for your local businesses? Then get listed your website on local review sites. Reviews will not only help you increase the awareness of the services or products you offer but they give you more local visibility which helps you gain more trust from users.
Here are few top local review sites that you can try:
- Google Places
- Judy’s Book
- Angie’s List
- Yahoo! local
- Yellow pages
Persuade your visitors and users to leave progressive reviews for your services and products on these review sites. Encourage your existing subscribers and readers to leave positive reviews about your products. This definitely helps your local SEO results to get more visibility.
4. Redesign your website for local SEO
One of the key local SEO strategies is to create a web friendly design.
Make sure your site is user friendly. Your readers should be easily able to navigate your business pages, contact pages, product pages etc. Make sure to use social media sites to easily find you and use a search box to browse your categories and products.
Make sure that your site is search engine friendly. If your site is not optimized for search engines, it’s almost impossible for you to rank higher for your product keywords. So make sure your home page, internal pages are properly optimized with the relevant keywords. Also focus on optimizing your site loading time to get better local SEO results.
Make sure your site is mobile friendly. More and more users are now using tablets, smart phones etc to browse and buy stuff online. If your site is not mobile friendly, you are losing a lot of money on the table. So make sure to ask your designer to create a mobile friendly design for your site, or you can simply follow this guide to create a mobile responsive design.
5. Create videos explaining your services
YouTube is the second largest search engine. If you create videos that explain about the products and services you offer, the chances are you will get rewarding results in search results for various keywords you are targeting for.
Just get a tripod and start shooting your own videos and explain about your businesses to improve your local SEO rankings. Make sure to use your primary keywords in video meta description, title and tags to get better rankings for your keywords. Also start link building for your videos to get more visibility.
One of the best local SEO tips you can’t ignore is building links for your business oriented websites. Without incoming links, your website won’t survive to get more organic traffic.
Get links from
- your competitors
- your local business groups
- local business directories
- your local newspaper websites
- your peers who have sites
- your partners, vendors etc
Also use press releases to build credibility around your businesses as it also helps you boost your branding awareness and overall local SEO strategy.
Note: Go through this detailed post on “The Beginner’s guide to Link Building In Google’s Panda And Penguin Era” to build ethical backlinks around your sites.
Final thoughts about Local SEO techniques
If you want to really dominate your local search results, focus on defining your key audience first. Then, build a brand awareness and start using potential keywords to dominate your local business search rankings. Though there are many local SEO strategies, you need to figure out which keywords give you more weight and then start using them on your business websites.
Do you have any more local SEO tips to share? Please leave your thoughts in the comments below.