How to Write A Great Guest Post to Get More Comments, Links And Shares?

guest blogging tips

Guest blogging is the most effective way to increase traffic, boost your blog subscribers, increase page rank and build strong connections with other bloggers in your niche. There are so many people who have built most successful blogs online by just using guest blogging alone. Bloggers like Leo Babauta, Jane Sheeba, Onibalusi, Danny Iny etc. are just a few.

If you done it right, guest blogging can give you massive chances to grow your blog in 2018 and beyond. But there are many people who do it wrong. They don’t know how to use guest blogging to their advantage.

So here’s the article for you on how to write guest posts to get more comments, links and shares.

Tips on writing a guest post to get more comments, links and shares

guest blogging tips

“Name dropping” can get you more traffic, links and shares

Name dropping means linking to other bloggers using their names. This strategy works really better if you want to get more comments, links and shares on your guest posts.

How the name dropping works?

First, write a great guest post on solving your readers’ problems. Link to specific bloggers blog posts, but be relevant. Once after your guest post gets published, ask for a tweet from the bloggers whom you linked to.

There may be few bloggers who even link to your guest posts to get more reach. Even if they don’t link, they may at least give a shout out to your guest posts using their social media sites. Mind that, even a single tweet from a top blogger can give you hundreds of shares and more comments. Because the top bloggers often have huge loyal readership and are ready to read their tweets, shares and links.

But before linking to other bloggers, make sure to ask the author of the blog (where you’re guest posting) that is it okay to link to the relevant bloggers. Most of them will say yes until the links are relevant and quality.

So use this name dropping strategy to your advantage to get more comments and links on your guest posts.

Write in-depth articles

Most bloggers don’t give their best stuff to other bloggers aka guest posts. They often keep their best articles with them and submit mediocre or less quality articles to others.

This is completely wrong. If you want to get more out of your guest blogging efforts, you should always submit your best articles. It’s the only way to build a name for yourself out there with your guest posts.

What happens if you post mediocre guest posts?

You might get more traffic, or links but you will never get quality traffic and people will not subscribe to your blogs. Most people want quality stuff, if you can provide them quality guest posts, you will attract them to read and subscribe to your blogs.

Write powerful headlines. If you don’t create top notch headlines for your blog posts, no one will read your blog. If no one reads your blog, no one buys your products. So always make sure to spend quality time in creating great headlines that make your audience click.

Optimize your guest posts for the search engines

Want to get more attention on your guest posts? Optimize them for the search engines as it can give you long lasting traffic to your guest posts. More traffic to your guest posts means more traffic to your own sites, more comments, likes and shares too.

Here are few surefire ways to get more traffic from search engines.

  • Always make sure to optimize your headlines (as they weigh more in search engine eyes)
  • Use proper subheads (h2, h3 tags)
  • Relevantly link to other posts (but don’t look like a spammer)
  • Use images with relevant alt tags
  • Write detailed posts (as they tend to rank higher in search engines when compared to short posts)
  • Frequently link to your guest posts from your own blog (this relevant linking alone helps you get more search engine traffic)
  • Whenever you write a new guest post, link to your previous guest post (be sure to linking to specific articles)

The above exercises can definitely help you get more organic traffic to your guest posts.

Use proper call to actions

Did you know that using a strong call to action can get you more likes, comments and shares on your posts?

According to a survey, 65% of the people take action after reading a post if they are provided with a call to action. Call to action is nothing but asking your visitors or readers to take specific action after reading a post or completing a task on your blog.

For example, if you want to get more comments on your guest posts, at the end of it, ask them to leave a comment or share their views about the guest post. It grabs their attention and it will lead to take action. You will have more chances of getting comments if you ask them to take action (than doing nothing at the end of the post!).

A call to action can be of many types. You can ask them to comments, share or subscribe to your blogs. But if you want to get more conversions from the readers, ask them to do only one action at the end of your posts. Don’t ask too many as it may leads to taking no action at all.

Promote it on your networks

Most bloggers don’t promote their guest posts as they promote their own posts. How do you think your guest posts get more reach without promotion?

If you want more recognition and comments on your guest posts, promote them using

  • Your email lists
  • Social media sites and
  • Blogging forums like Blokube, Indiblogger etc.

And also ask your blogging buddies to share your guest posts on their networks as it can give your posts more reach. Before asking them, you have to promote their posts (win-win approach).

So what are your thoughts on writing great guest posts that help you get more comments, links and shares? Do you have any strategies to write useful guest posts? Leave your comments below.

17 Comments

  1. Sameer says:

    Hi anil,
    nice post about writing guest post,but recently matt cutts updated that in 2014 :no more guest posting,so be aware from Google :p

    • Kelvon Roy says:

      Be extra careful of what every Matt Cutts says. Most of the stuffs simply work for Google and not for Google searches.

      Kelvon

    • Karleen says:

      Sameer, I don’t think Matt Cutts actually said that Google doesn’t want any more guest posting or that it is even dead as some are saying. He was merely pointing out the fact that sites that accept poor quality guest posts that are full of anchor text links and keyword stuffing, etc. will be more apt to be seen as spammy sites now and won’t rank well in Google.

      Any good quality post that is of value to others and whose main objective in the eyes of Google is to help others will be seen as such – a good post, whether it’s a guest post or not.

      Obviously they’re trying to get rid of poor quality sites whose only objective is to get traffic any way they can and I’m all for that.

      • Anil Agarwal says:

        Hi Karleen, you’re so true on that.

        But Matt Cutts really suggests us to almost stop guest blogging. I don’t know why he changes his opinions every now and then.

        And when it comes to content creation, definitely quality always comes first. I think we all have to focus on finding different ways to get traffic, links and money.

        Thanks for your explanation Karleen. Keep in touch!

  2. Pramod says:

    Nice post Anil, but there was one shocking news yesterday when Matt Cutt announced that guest blogging is dead if we talk about getting backlinks. Surely this step was taken because guest blogging is also became one of spam activity around Web and most of blogger are doing guest blogging because they wants links.

    Nevertheless, Apart from backlinks guest blogging is helpful to build relationships, increasing our reach and traffic. But I think that guest blogging is dead for those who are involved in linking.
    Anil, I really would like to read your view on that recent post from Matt in his blog.

    • vikas yadav says:

      Hello@Pramod:- Guest posting is evergreen. It doesn’t harm you if you are a blogger, and it makes a bettter relationship with other pro-blogger. Guest posting if bad for those who want to become rich quickly otherwise it doesn’t have any side effects..Done it properly and confidently..

      • Pramod says:

        Yes agree with you, but it is surly going to make a difference as bloggers will be more careful when accepting guest posts and for those who want to post guest post would need to add much more quality.

    • Anil Agarwal says:

      I think guest blogging is dead for those guys who were doing it for back linking only. I Really like this decision from Google. If you have been following BloggersPassion for some time, you must have noticed there are few guest posts being published here.

      I used to get 5-6 emails everyday where people are contacting me for the sole purpose of back linking only. I don’t bother to even reply to such emails. Apart from this, I’m not accepting any guest post from people who don’t have some presence on popular social networks like Google plus.

      I would suggest you to stay away from people who are approaching for getting keyword rich back links only. Such people will not coming back to see what happened to their guest posts. They will not be sharing it on their social networks, their blogs and even will not be coming back to reply to the comments on their guest posts.

      These guys just have the target to create x number of links for a client on a given day. That,s why I hate most of guys who are claiming to be freelance writers.

      There is no harm in accepting guest posts from genuine bloggers, niiche experts, people with some social media presense. If you are getting a really high quality guest post from them, just go and publish it. Going forward author rank going to be very ctitial when we make decision about accepting a gust Post from someone on our blog.

      I hope this clear my stand on guest blogging thing.

      • Jerry Low says:

        Anil, I fully agree that we should avoid people who are guest posting for link building purpose.

        But, in certain cases, you can actually turn it into something positive for your blog.

        Here’s how I deal with these “freelance writers” who write and submit mediocre content. Instead of rejecting their guest posts, I normally will request them to edit their articles according to the direction I want. If the writer comes back with positive response, I will then guide them to write better content (giving them samples of writing and additional outlines for the article). It’s sort of a collaboration work with the writer to create a win-win situation. The writer get paid for the guest posting service eventually; and you get the content you want on your blog.

      • Karleen says:

        I agree with you Anil! I’m glad Google is cracking down on spammy (just doing it for backlinks) guest posting. And you’re right – accepting guest posts from a genuine blogger can be a really good thing for our own blogs. It can project a different voice to our blog every now and then and spice it up with a different style that might attract some new readers.

        We just have to be careful what we accept from whom and why they want to offer us a guest post.

  3. vikas yadav says:

    Really, a great post on guest posting to attract more and more traffic on your blog. But, you have not mention a single name from the Indian blogger which very in few number who uses guest posting as great medium to promote their blog. But at last thanks a lot for sharing this wonderful article with us @Anil.

    • Anil Agarwal says:

      Vikas I had thought of mentioning only three to four guys here. And for your knowledge Jane Sheeba who is mentioned in this post is a Indian blogger. She was even interviewed sometime back on BloggersPassion. No doubt there are some Indian bloggers who are using guest blogging in a great way.

      If you like you can share few of your favorite Indian bloggers who doing really well with guest blogging.

  4. Uday Ghulaxe says:

    Yes guest posting and blog commenting are two great ways to build blog traffic in a effective way. this strategy is really work great with newbie bloggers.
    Yes I too read matt cutt post but these are the best way to some initial readers.

  5. Nikhil says:

    Hey Great Tips Anil,
    Your points are great and interesting I will definitely try these things with my guest posts.
    Than you for sharing this wonderful post..

  6. Medha BN says:

    I liked the name dropping bit in particular. It’s a great tip to get more head turns by means of getting the biggies to share your content. And I also believe you are giving relevant references of the reliable bloggers to the audience to follow.

    It’s absolutely a win-win for readers, for the blogger referred as well the blogger who is trying to market the blog content.

    Great piece of write up indeed.

  7. Anirudh Anand says:

    Nice tips Anil. I have never did Guest posting ever because I don’t feel like giving away my article for free to other blogs, even-through it has lot of advantages. Don’t know why I have such feelings.

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