100 Most Searched Items on Amazon Today (2026 Trends)

What are people searching for the most on Amazon?

Whether you’re a content creator or affiliate marketer looking to find best-selling products on Amazon, you’re in the right place.

Amazon is one of the largest eCommerce platforms, generating nearly $638 billion in global net sales last year. 

Over 55,000 independent sellers made more than $1 million in Amazon sales, showing how big the opportunity still is for new sellers.

In this post, we’ll discuss;

• 100 most searched items on Amazon with estimated monthly searches
• Trending product categories with the percentage of Amazon sellers
• How to find Amazon keywords using one tool
• 3 quick ways to find what’s trending on Amazon 

Top 100 Most Searched Items on Amazon

Here’s the list of the top 100 most searched products on Amazon (US), with estimated monthly search volume.

I have also created this list in a downloadable format. Click below to download your keyword list.

Rank	Product keyword	Est. monthly searches (US)
1	kindle	2313297
2	iphone	2154928
3	Amazon gift card	1578436
4	water	1435563
5	tablet	969436
6	fire stick	941672
7	laptop	714944
8	lego	644946
9	ipad	609002
10	coffee	574244
11	ps5	487984
12	monitor	468144
13	pool	459097
14	iphone 16	444548
15	fire tv stick	417221
16	xbox	390890
17	gift cards	334646
18	my orders	334538
19	desk	315768
20	keyboard	308137
21	iphone 15	292016
22	nintendo switch	268767
23	headphones	265280
24	iphone 13	261966
25	vacuum	258825
26	airpods	238884
27	crocs	213018
28	labubu	211944
29	jbl	203700
30	sunscreen	161041
31	roku	151605
32	couch	143786
33	batteries	143433
34	air fryer	135844
35	gaming pc	128879
36	magnesium	127118
37	nintendo switch 2	125844
38	macbook air	122776
39	umbrella	117530
40	kindle paperwhite	115248
41	iphone 16 pro max	113736
42	lawn mower	100711
43	vanity	92698
44	creatine	88151
45	sd card	82528
46	dog food	78049
47	wipes	72190
48	protein powder	69425
49	omega 3	68958
50	jellycat	68945
51	owala	68589
52	toothpaste	67857
53	yeti	66317
54	electric bike	64652
55	vitamin c	64385
56	toothbrush	63319
57	dresses for women	62585
58	zinc	58436
59	pressure washer	58250
60	vacuum cleaner	58116
61	nail polish	57516
62	office chair	56647
63	stanley cup	53253
64	bluetooth speaker	53040
65	electric scooter	51171
66	playstation 5	50404
67	body wash	50303
68	tv stand	49112
69	summer dress	48233
70	mens shorts	47346
71	dresser	46517
72	usb c to usb c	46465
73	xbox controller	46092
74	xbox series x	45675
75	lego star wars	45573
76	pokemon cards	45009
77	air purifier	42992
78	garden hose	42085
79	airpods pro 2	41869
80	digital camera	41538
81	vitamin d	40744
82	hangers	37948
83	ice maker	35557
84	airtag	35206
85	airpods 4	34736
86	olive oil	34413
87	weed killer	33316
88	queen mattress	32267
89	Xbox Series S	31351
90	ring doorbell	30310
91	shower head	29010
92	ring camera	28611
93	juicer	28123
94	hdmi cable	27455
95	golf balls	26693
96	ps5 controller	26095
97	rice cooker	25043
98	dash cam	24263
99	cat litter	23864
100	toilet paper	22572

Source: Meet Glimpse

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Top Product Categories Trending on Amazon

The top 3 most popular Amazon categories are Beauty & Personal Care, Home & Kitchen, and Clothing, Shoes & Jewelry.

The Beauty & Personal Care category is filled with high-demand products, including collagen masks, body perfumes, cosmetics, and travel shower kits.

In the Home & Kitchen category, Amazon buyers often look for items such as tumblers, bedsheet sets, Amazon Echos, pillows, coffee makers, etc.

In Clothing, Shoes & Jewelry, buyers frequently shop for fleece sweatshirts, long sleeve shirts, beanies, shoes, pendants, jeans, etc.

Here’s a quick look at the categories that are most profitable on Amazon.

Product Category	Percentage of Sellers
Beauty and Personal Care	30%
Home and Kitchen	30%
Clothing, Shoes, and Jewelry	27%
Arts, Crafts, and Sewing	23%
Electronics	22%
Sports and Outdoors	21%
Health, Household, and Baby Care	21%
Toys and Games	20%
Grocery and Gourmet Food	19%
Cell Phone and Accessories	17%

Sources: Statista, Amazon Best Sellers

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Amazon’s 15 Most Popular Searches in October

Electronics and laptops are the top 2 most popular searched things on Amazon in October, followed by Halloween costumes. Here’s a quick look at the top 15 Amazon searches in October.

1. electronics
2. laptop
3. halloween costumes
4. ipad
5. monitor
6. headphones
7. acacia wood cake stand with lid
8. keyboard
9. lego
10. airpods
11. kindle
12. iPhone 17 Pro Max case
13. tv
14. ssd
15. creatine

Source: eRank

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Why Amazon Search Trends Matter for Bloggers?

As a blogger or website owner, if you know what keywords Amazon buyers are primarily searching for, you can;

• Create the right content 
• Find exactly what people want to buy
• Rank for highly profitable terms related to Amazon products and
• Earn more from Amazon affiliate commissions

Curious to know what the most-visited website in the world is? It is Google with over 8.5 billion monthly searches. Here’s a list of the top 20 most-visited sites worldwide.

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How to Find Amazon Keywords?

If you’re an affiliate marketer or content creator looking to find profitable products to sell on Amazon, use Semrush.

Semrush is one of the best tools for finding what keywords people are searching for, as it offers a massive 26 billion-keyword database.

Here’s a quick tutorial on how to find Amazon keywords using Semrush.

Step 1: Start with a seed keyword

Enter a seed keyword in Semrush’s Keyword Magic tool. 

The seed keyword should be broad. For example, if you’re interested in earphone products, you could enter “wireless earbuds” as your seed keyword.

Also, choose a relevant country for your target audience (for example, the US).

Step 2: Find relevant keywords

Once you enter a seed keyword and hit search, Semrush will instantly show you a list of “Broad Match” keywords containing your seed keyword.

As shown above, the tool is suggesting over 75,000 keywords.

Step 3: Filter and analyze keywords

Now it’s time to filter the list to find the most relevant and profitable keywords for your Amazon listings.

Semrush offers a wide range of filters, such as Search Volume, Keyword Difficulty (KD%), Word Count, etc., to narrow down results.

Here are a few essential metrics you should be aware of;

• Search Volume shows you how often people search for that keyword.
• Keyword Difficulty (KD) tells you how hard it is to rank for that keyword.
• Intent indicates what users are looking for when they type that keyword (e.g., informational or transactional).

Now, narrow down the list to high‑volume, low‑competition keywords.

Set the volume filter to show terms that get between 1,001 and 10,000 searches per month, so you only see keywords that people search for quite often.

Also, sort the results by KD% (Keyword Difficulty) so you can focus on keywords with a low difficulty score (for example, under 20–30%).

These are the best keywords to target as they have enough search demand, but they’re not too competitive.

Step 4: Check keyword trends

Click on a keyword to open its Keyword Overview. This page shows seasonal trends, related terms, and SERP (search engine results page) data.

For instance, “best budget wireless earbuds” might see more searches during Black Friday or the holiday shopping season.

Once you’ve identified your best-performing keywords, export them by clicking the Export button.

Did you know that Google has a market share of over 86.83% in the United States? Here are some interesting Google search stats you must know.

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3 Simple Ways to Discover Trending Products on Amazon

Looking for trending products on Amazon? Amazon offers a few helpful pages on its platform that make it easy to find them.

1. Amazon Best Sellers page: Amazon has a dedicated page with the section “Best Sellers” which shows the top-selling products in every category, based on sales. This list of best-selling products gets updated frequently.

2. Amazon Movers & Shakers: Amazon has a unique section called “Movers & Shakers” which shows the products with the biggest jump in sales rank over the past 24 hours. 

This section helps you easily determine how fast a product is trending and whether it’s worth your time to promote.

3. Amazon Most Wished For: This section is a goldmine from Amazon, as it shows the products people add to their Wishlists the most. It helps you quickly see what Amazon shoppers want the most, even if they haven’t bought those products yet.

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Final thoughts on the most profitable items to sell on Amazon

The best-selling and most-searched-for items on Amazon are dynamic, so you need to stay up to date with the latest market trends. Here’s where using tools like Google Trends, Semrush, etc can help you a lot with product data.

Items like electronics, health supplements, fashion, etc, are evergreen. Keep an eye on Amazon’s Movers & Shakers and Best Sellers page for real-time data on trending products.

So, what are your thoughts on the best-selling items on Amazon? Have any questions? Let us know in the comments.

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FAQs on top-selling items on Amazon

Here are some frequently asked questions about the most-searched items on Amazon.