Moz vs Semrush: An Honest Comparison from A Full-Time Blogger [2025 Edition]

Are you looking for an honest comparison of Moz vs Semrush?

If you’re looking for an all-in-one SEO toolkit, Semrush and Moz are great tools as they offer amazing features (at almost similar pricing).

So, picking the RIGHT SEO tool among them is a daunting task.

Fortunately, we’ve been using both these tools for over 7 years, so we know which tool has the BEST features. So, in this post, let’s talk about their features, pricing, pros, cons, etc, and the unique benefits so you can easily decide which one you should go for.

Which is Best SEO Tool?	Semrush Pro	Moz Pro
Pricing	$139.95/Month	$99/Month
No. of Keywords Tracked	500 Keywords	300 Keywords
Keywords database size?	Over 21 billion keywords	Over 500 million
SEO reporting available?	Yes, including custom and white label reports	Yes
Provides accurate keyword volume?	Yes	Not so accurate
Content marketing toolkit available?	Yes	No
Scheduled PDF reports	Yes	No
Is Site Audit available?	Yes	Yes
Suitable for	Beginners, SEOs, bloggers, marketers and agencies	Mostly SEO experts and SEO agencies
Get Your Free Trial	Semrush 14 Days Free Trial	Moz 30 Day Free Trial

Let’s dive into the details of the Moz vs Semrush comparison without much ado.

Moz vs Semrush: Which is the BEST SEO Tool for 2025?

Major Differences Between Semrush and Moz

• Only 300 keyword rankings are allowed in Moz Pro, whereas Semrush allows you to track up to 500 keywords (with daily updates).
• Semrush Keyword Magic tool gives access to a whopping 25 BILLION keywords, whereas the Moz Keyword Explorer has over 500 million keywords
• The dashboard of Semrush offers you more data than Moz Pro
• Semrush offers over 50 tools under one roof, whereas Moz Pro offers only around 5 to 6 tools

Key Aspects:	Moz:	Semrush:
Features	–	Winner
User Interface	Winner	–
Pricing	Winner	–
Keyword Research	–	Winner
Site Audit	–	Winner
Backlink Analysis	Tie	Tie
Competitor Research	–	Winner
Support	Tie	Tie
Customer Ratings	Winner	Winner

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Features Comparison

Moz is an advanced SEO toolset and its pricing starts at $69/mo which is backed by the largest community of SEOs whereas Semrush is an all-in-one SEO toolkit and its pricing starts at $139.95/mo which is used by over 10 million people worldwide.

Although Moz and Semrush are both SEO toolkits, Semrush offers even more useful tools than Moz. So, let’s first look at all Semrush and Moz’s features.

List of Semrush features:

List of Moz features:

Comparison:

Winner: Semrush

If we just compare the number of features, Semrush takes the lead. With Moz, you get all the essential features like site audit, backlink analysis, keyword explorer, keyword gap, rank tracker, etc.

But Semrush offers more features. For example, on Semrush, you will get tools related to social media management, paid advertising, PPC keyword research, and all the essential SEO tools.

So, if you’re looking for an all-in-one, advanced digital marketing/SEO tool, Semrush is the best pick. But if you’re looking only for essential SEO tools to get your work done, Moz is the right fit for your needs.

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Moz vs Semrush – User Interface

Here’s what the Semrush dashboard looks like;

As you can see above, from domain overview to backlink gap to position tracking, you can literally do almost any SEO-related task using Semrush.

Here’s what the Moz Pro dashboard looks like;

Moz Pro offers a ton of tools including keyword research, custom reports, site crawl, page optimization, etc (as shown above).

Comparison:

Winner: Moz

If you’re just starting out, there’s a lot to learn in Semrush. There are tons of features and options on the dashboard that can easily overwhelm you. However, you can easily familiarize yourself with the tool with a few days of learning.

Moz, on the other hand, has a very simple interface without too many features. It gives just the essentials you need for SEO analysis or campaigns. This makes it a perfect tool for beginners.

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Moz vs Semrush – Pricing

Semrush pricing plans start at $139.95 per month and go all the way up to $499.95. You can save up to 17% when you go with their annual plans.

Want a 14-day Semrush free trial?

Here are the instructions guide to Grab 14 day FREE trial of Semrush (Worth $139.95)

Now, Moz Pro pricing plans start at $69 per month and go all the way up to $419 per month. You can save up to 40% when you pay yearly.

Want a free 30-day trial version of Moz?

Grab 30 days FREE trial of Moz Pro (Worth $69)

Comparison:

Winner: Moz

Pricing is the biggest deciding factor when you’re choosing an SEO tool. Semrush offers three plans – Pro, Guru, and the Business plan. The pro plan starts at $139.95 per month, whereas its high-end plan costs $499.95 monthly.

On the other hand, Moz offers four pricing packs – Standard, medium, large, and premium. It offers more competitive pricing, starting from just $99 per month to $599 per month.

Here’s a head-to-head comparison of the Moz Medium Plan with the Semrush Guru Plan.

Comparison:	Moz $179 Medium Plan	Semrush $249.95 Guru Plan
Keywords tracking	1500	1500
Projects/Campaigns	10	15
Rows Per Keyword	30,000	30,000
Pages Crawled Per Month	2 million	300,000

So, as you can see, Moz offers similar features as the Guru Plan of Semrush at a relatively cheaper cost than the Semrush. So it does offer the best value for money.

Moz is the right fit if you’re looking for an easy-to-use SEO tool on a budget. However, if you want an SEO tool that offers more detailed analysis and reports and don’t mind paying a slightly higher price, Semrush is a better option.

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Moz vs Semrush – Keyword Research

Here’s what the keyword magic tool on Semrush looks like;

As you can see above, you’ll find a ton of keyword data including search volume, keyword difficulty, CPC, keyword suggestions, and keyword trends.

You’ll also find;

• Phrase match keywords (with volume, CPC, SERP)
• Related keywords (with volume, CPC, SERP)
• SERP features
• Question-based keywords and so on

Here’s what the Moz Pro keyword tool looks like;

As you can see above, you’ll get keyword data including monthly volume, keyword difficulty, and organic CTR along with keyword suggestions and SERP analysis.

Comparison:

Winner: Semrush

With more than 25.5 billion keywords, Semrush gets an edge over Moz, with only 1.25 billion keywords in its database. 

Moz Pro is a good tool for researching competitive keyword terms, basic keyword research, and SEO analysis. But if you’re interested in finding those long-tail keywords with high search volume but low competition, Semrush is the right fit for you.

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Moz vs Semrush – Site Audit

Here’s what the site audits look like in Semrush;

As you can see above, you can get a full health score for your site along with;

• Errors
• Warnings and
• Notices

It also suggests fixing all your site issues to improve your site’s health score for better SEO performance.

Here’s what the site audits look like in Moz Pro;

Similar to the Semrush site audit tool, Moz Pro also offers a site crawl tool that helps you easily find and fix all your site issues including missing H1 tags, alt tags, lengthy URLs, and so on.

Comparison:

Winner: Semrush

Feature-wise, Semrush and Moz offer all the essential recommendations to strengthen your site’s SEO. From crawl issues to redirects and missing H1 tags, Moz reports it all in their site crawl overview. Semrush does the same.

However, one thing I really like about Semrush is how the data is displayed. 

Additionally, we’re impressed by the detailed and well-structured reports in Semrush. It makes the Site audits so much easier and better.

In comparison, Semrush particularly stands out because it offers more detailed and comprehensive reports – from Core Web Vital metrics to structured data markups; Semrush shows it all in their SEO audits.

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Moz vs Semrush – Backlink Analysis

Here’s what the backlink analysis tool looks like in Semrush;

As you can see above, you can find the authority score, referring domains, backlinks, keywords, etc. You can also use it to find all the backlink sources of your competitors (along with new and lost links).

Here’s what the Link Research looks like in Moz Pro;

Moz Link research tool also offers you extensive data where you can discover any site’s link along with new and lost links.

Comparison:

Winner: Tie

With Semrush, you can conduct a deep backlink analysis of your site. From backlink analytics, backlink audit, bulk backlink analysis, and backlink gap to link-building tools, there are tons of features in Semrush.

On the other hand, Moz offers useful metrics like Domain Authority and Page Authority, which can be helpful. Its Link Explorer tools give you all the essential details like domain authority, linking domains, inbound links, top pages on the site, top links on the site, and many more at a glance.

Database-wise, there isn’t much difference. Semrush has more than 43 trillion links in its database, while Moz has more than 44 trillion links. So it’s a tie.

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Moz vs Semrush – Competitor Research

Semrush offers several powerful tools to identify and analyze your competitors across organic, paid, and local searches.

For instance, I like their market explorer feature. It gives an overview of your industry competitors based on market share, audience size, and growth rate. It helps identify major players in your space.

But their Organic Research feature is also quite impressive. It lets you see their search volume rankings and track ranking changes over time.

The key benefits of using Semrush are getting a full picture of who you compete with across different channels, seeing their relative strengths/weaknesses, and tracking changes in rankings.

Now, Moz offers two key features for researching competitors – True Competitor and Keyword Gap. (Semrush also has keyword gap features that perform similar functions.)

True Competitor helps you identify direct competitors in your industry or niche. It analyzes its available database to find sites with overlapping keywords and backlinks. This reveals who your top competitors are in organic search.

Keyword Gap compares your site’s rankings for keywords to your competitors’ rankings. It identifies gaps where competitors rank, but you don’t. This highlights potential content opportunities to target.

For all the basic competitor research, Moz Pro offers all you need.

Comparison:

Winner: Semrush

Both Semrush and Moz offer useful tools to analyze and benchmark the data against your top competitors. However, Semrush tends to have the edge regarding all the features you get.

But what makes semrush particularly stand out is the granular level of insights and data you get in each analysis. Semrush also offers useful comparison visualizations not available in Moz.

In short, if you need deep and comprehensive competitor benchmarking and tracking, Semrush is the right fit. However, Moz is the right option if you just want a simple competitor research feature without getting overwhelmed by too many options, graphics, and data.

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Moz vs Semrush – Support

One thing that stands out about them is their amazing customer support. 

Moz’s customer support team quickly responds to any questions and issues. They give prompt replies, often within just 10 minutes of contacting them.

The support staff are friendly and professional. The best thing is they take the time to fully understand the customer’s problem and explain things clearly.

Semrush is also quite popular in the industry for its quick and responsive support. In our tests, we got their responses in just a few minutes.

Comparison:

Winner: Tie

There isn’t a big role in customer support when using SEO tools like Moz and Semrush.

But still, it could be helpful in some situations, like if you’re unable to figure out how to use a particular feature or have any questions about the billing.

It’s a tie since both Moz and Semrush offer A+ customer support.

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Moz vs Semrush – Customer Ratings

Here’s the customer ratings given for Moz Pro:

Platforms:	Trustpilot	G2
Ratings	3.9	4.4
Total Reviews	152	452

And here’s the customer ratings given for Semrush:

Platforms:	Trustpilot	G2
Ratings	4.1	4.5
Total Reviews	563	1956

Comparison:

Winner: Semrush

In comparison, both SEO tools have received good ratings from customers. However, if we compare closely, Semrush takes the lead with higher average ratings on Trustpilot and G2. Plus, it also received more reviews than Moz Pro on both platforms.

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Pros And Cons Of Moz (Vs Semrush)

Pros of Moz

Cons of Moz

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Pros And Cons Of Semrush (Vs Moz)

Pros of Semrush:

Cons of Semrush:

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Why Use Semrush?

Semrush is the all-in-one SEO tool that helps you find profitable keywords and crush your competitors by spying on their keywords, backlinks, traffic, and ad strategies.

This is the only tool we recommend if you want to outrank your competitors.

We’ve been using it for over 7 years and are extremely satisfied with its results.

Semrush databases are updated very frequently, and that’s the one reason why you get accurate data.

If you’re looking for the RIGHT tool among Moz vs Semrush and looking for a better tool to know what keywords your competitors are ranking for along with their traffic, backlink sources, etc – Semrush is the perfect tool for you.  Here are a few major benefits of using Semrush over Moz Pro.

1. In-depth backlink analysis

You can easily conduct a deep backlink analysis using Semrush. Backlinks can be considered as “positive votes” by search engines like Google, the more you have, the better rankings you will get.

But you need to find a way to deeply analyze the backlinks of your competitors if you want to uncover a few link building strategies; here’s where this tool helps you!

You can conduct a deep analysis and know what links are pointing toward your website. Its effective backlink checker helps you to keep a check on incoming links, how authoritative it is, and so on.

Its backlink report helps you to improve the quality of the backlink you receive and also discover new referral traffic sources.

Here are a few things that this tool will help you with:

• You can know whether the backlinks you receive are genuine or spam.
• You can know from which location you have been referred.
• You will get all the information like, from where your competitors are getting strong and authoritative backlinks.

In fact, it also offers a tool for finding lost backlinks.

As you can see above, you can use their Backlink Audit tool to analyze your site’s backlink profile. You can easily discover lost links on your site and use various strategies like email outreach to regain them for better rankings.

2. Find the best performing keywords in ANY niche

Now, finding profitable keywords is easy with Semrush. Go to the Semrush dashboard, and choose “Keyword Magic Tool” under the Keyword Research section.

Enter any keyword and it gives you a detailed list of all the keyword ideas along with the monthly search volume.

Here’s what it looks like;

As you can see above, the Keyword Magic tool is your ultimate choice for keyword research.

Want to find keywords with less competition? Check!

Want to find low-competitive keywords? Check!

Want to target money-making keywords? Check.

Semrush keyword magic tool is the perfect tool to discover the most profitable keywords in any niche.

It also gives you a list of all the organic search results that are ranking at the top of Google.

Here are a few things you can get:

• It will give a complete list of the best keywords related to your niche.
• You can explore region-specific keywords.
• It displays Match keywords as well as phrases.
• You can also discover related keywords.

3. Find advertising opportunities

There are sites that pay for the traffic you get, through Google Ads. If you could find those companies, then you could make money by suggesting they put their ads on your site directly.

Semrush looks at all the keywords you are ranking for and then identifies companies that are advertising based on these keywords and displays them in a chart.

This is what you can see in the chart:

• Domain: This is the website that is paying for the traffic
• Common keywords: They bid on these keywords you rank for.
• Ads keywords: They target these keywords.
• Ads traffic: The traffic generated from these ads.
• Ads traffic price: The cost of driving this traffic.

So, start searching for relevant companies and ask them whether they are interested in putting ads on your site. If they spend a lot of money advertising for keywords you already rank for, that will be a huge benefit to you.

Here are a few more ways Semrush helps you.

Semrush is an all-rounder SEO package tool. If you want to crush your competition, this is the tool you should try. Here are a few more ways it helps you.

Spy on your competitors’ keywords: This tool is mainly used for spying on your competitors be it by finding their backlinks, checking their website traffic, and even their best-performing keywords. This allows anyone to easily better understand their competition and target audience. If you know your competitors’ keywords, you are well ahead of them in any niche.

Use Site Audit to find and fix your site issues: One of the major reasons we love Semrush is it provides a Site Audit feature. This helps you easily find and fix all your website issues.

The great thing is that it shows you how much “health percentage” your site has (along with the issues it has).

Here’s what it looks like;

So you can improve it every time by fixing your website issues such as crawling issues, images with no alt tags, long title or meta description, too many internal links, etc.

Position tracking tool: Everyone wants to know how their keywords perform well in search results, but most don’t know how to track them. If you want to track any keyword position, Semrush allows you to do that. You can also import all your data to your emails so that you can access it at any time and make necessary improvements.

Here’s what it looks like;

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Why Use Moz Pro?

Moz is an SEO software that allows you to unlock all kinds of keyword metrics, on-page recommendations, link building opportunities, crawl errors, online mentions of your brand, and many more.

If you are serious about your blog or business, you must invest in premium SEO tools to automate tasks that normally take hours to complete. One such is Moz Pro, a comprehensive SEO software suite with several SEO functionalities.

It offers both basic and advanced research tools like keyword research tools, an SEO keyword generator, and link analysis that gives detailed data on your inbound links and link quality to improve your search engine optimization.

So in this Moz vs Semrush post, let’s first talk about Moz Pro features so you will know whether that’s the right tool for you to invest in or not.

1. Link analysis

With Moz Pro, you can know where the most powerful backlinks are coming from. This tool helps you to identify mentions of your business online.

Sometimes, your website gets mentioned in a blog post, but the blogger fails to link back to your site. With this tool, you see all your unlinked mentions on the web. You can even know how much people are talking about your blog.

The brands & mentions section creates a visual graph of all your site’s mentions in one place.

Here’s what it looks like;

As you can see above, you can find the domain authority, linking domains, inbound links, and much more.

2. Keyword research

Moz’s new tool Keyword Explorer helps determine which keywords to target for SEO. For this purpose, Moz intelligently created four metrics: Volume, Difficulty, Opportunity, and Potential.

• Keyword Volume: It is the number of times the keyword is searched monthly.
• Keyword Difficulty: Based on domain authority and how many backlinks and social shares your competitors have, it shows how challenging it will be for you to rank well for that keyword.
• Keyword Opportunity: In addition to regular search results, you can see things like ads and SERP features appearing on Google’s front page. As more and more features crowd the front page of SERPs, the lower organic CTR will be.
• Keyword Potential:  A higher number means a better chance of ranking well in the SERPs for the keyword. So a keyword with a higher potential score typically has a strong search volume and lower competition.

Moz does estimate what keywords led to your page visits. If your site is not ranking on the first page or in the top 3 places, then you should know the reasons behind it to work on. And this tool provides valuable insights into those making it to the top page.

It primarily focuses on the page authority and the domain authority to assess your competition.

3. Open site explorer

Open Site Explorer is one of Moz’s most popular tools. However, to access the best features of it, you need to be a paid subscriber.

Here are a few things you can analyze with this tool.

• It shows spammy sites that link to your website.
• You can learn what keywords the site might be ranking for. It analyzes the phrases and terms most commonly used as anchor text to link to the provided URL or domain.
• To maximize link building, you can target the best pages. You can see top pages on this domain according to Page Authority.
• You can find broken and unlinked link phrases on your website.

Here are a few more amazing things you can do with Moz tools.

Moz Analytics: Want to improve your search traffic, rankings, and keyword visibility? Moz Analytics tool is exclusively for you. It helps you audit your site, track your current keyword rankings and see what your competitors do. A perfect tool for all levels of bloggers who want to improve their search visibility.

Mobile rankings: This is a newly added feature by the Moz Pro team. This helps you easily analyze all your mobile rankings. You can also compare all the mobile Vs desktop rankings and you can also easily track your “mobile-friendly” tags. If your site is not mobile responsive yet, make sure to do it first. Otherwise, both your search rankings and traffic will eventually go down.

Find link opportunities: With Moz Pro, you can also easily discover unlinked mentions, reclaim broken links, find competitive link opportunities and get site contact information of any website of your competitors. This helps you uncover lots of quality link building sources so you can increase your traffic to your blog or site.

Crawl test tool: You can crawl any website to find errors, HTTP status codes, and other useful data. You can explore up to 3000 links on any URL. You can also export this report to your emails. If you want to identify your site problems be it duplicate content, missing titles, crawling issues, etc, this tool helps you get instant information.

Rank Tracker: If you want to boost your search rankings, first you need to know where your pages are currently ranking in Google search results. By knowing your keyword positions, it becomes easy for you to set goals to increase your rankings. This tool helps you get instant reports on where your pages are ranking in Google for any keyword.

On-Page Grader: On-page SEO is the key to building a high trafficked website. Unfortunately, most bloggers do it all wrong. Here’s where Moz’s On-page grader comes into help. It instantly audits your on-page SEO and gives you great insights on tweaking your pages for higher search engine rankings. Sounds great, right? The On-Page Grader scores your web pages by over 30 criteria, then ranks recommendations by importance and difficulty.

Spam analysis: Again, this is another newly added feature on the Moz Pro tool. The spam score will help you find potentially spam links on your websites. You will notice your traffic going up once you find and fix those links. You can also avoid Google penalties and audit your site thoroughly for harmful links.

Here’s what the spam score looks like;

Is Moz Pro worth paying for?

We’ve used Moz tools for a long time and are quite happy with their offers. Every tool is distinguished from the others, and you will have access to most of their tools by just logging into your Moz account after signing up. They are worth your money if your goal is to take your SEO optimization to the next level.

Verdict: If you use content marketing to grow your online business and website traffic, you should try Moz tools. They help you properly optimize your website content to grow your search traffic.

Is the Semrush tool worth paying for?

This Semrush VS Moz review was done to give you whether both tools are worth paying for or not. So yes, it’s worth every penny. We’re not exaggerating it but try Semrush free for 14 days and let us know. You won’t regret buying it.

Verdict: Semrush is the #1 tool that is highly recommended by the majority of SEO experts. If you are on a budget and want to have access to an SEO tool that allows you to perform almost everything from finding keywords to spying on your competitors’ backlinks, try it.

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FAQs | Semrush vs Moz Review 2025

Here are some useful questions about Semrush Vs Moz.

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• Semrush vs Ahrefs The Detailed Comparison

Final Thoughts on Semrush Vs Moz Review

Picking one tool between Semrush vs Moz is really hard because they both offer excellent features.

If you are a small business owner looking for an affordable tool, we’d recommend Moz because of the pricing ($69/mo). If you want a powerful SEO toolkit, try Semrush; you will find 50 tools under one roof.

Before jumping to a conclusion on which SEO tool to use, we highly recommend you try them both (Moz and Semrush).

So what are you waiting for? Try them for free and let us know which is the best-suited tool for your SEO in 2025. We hope you liked the comparison of Semrush vs Moz review. If you have any more questions, let us know in the comments.