How to Survive from Google Penguin Updates?
Google regularly comes up with variety of algorithms to give top notch experience to its users. Somehow the webmasters and most of the bloggers who are making money by driving organic traffic don’t like their updates for many reasons (they often degrade their search rankings).
In this detailed guide, we will discuss how to survive from Google penguin updates and make sure you have a website that is more user friendly.
Table of Contents
What is Google Penguin Update?
On April 24, 2012 Google activated new ranking algorithm changes called Google Penguin update to give better user experience to its users. The main purpose of Google Penguin updates is to degrade the sites rankings in search engines that are
- Posting unrelated (meaningless) content just to get more search engine traffic
- Bad link building (using back hat SEO)
- Keyword stuffing
If you are doing any of the above practices, stop doing right away. Or you will get penalized by Google penguin updates and might see huge traffic drop from search engines to your sites.
How does it impact and list of penguin updates
If you are using bad practices to build links to your sites to get more traffic, you will get penalized by Google penguin updates. Simultaneously, if you are overusing the same keywords again and again just to rank high for the specific keywords, you will get penalized by Google as it wants to show high quality results, not keyword stuff content on top of the pages.
Google Penguin updates affect approximately 3.1% of search queries in English.
Here’s the complete list of how Google penguin updates impacting the search results.
Penguin 1.0 update: April 24, 2012 (affected 3.1%)
Penguin 1.2 update: May 26, 2012 (affected around 0.1%)
Penguin 1.3 update: Oct. 5, 2012 (affected 0.3%)
Penguin 2.0 update: May 22, 2013 (affected 2.3%)
Penguin 2.1 update: Oct. 4, 2013 (affected 1%)
How to survive from Google penguin updates?
Avoid using black hat SEO techniques at all costs
Keyword stuffing: Avoid keyword stuffing to bring more traffic. Using the same keywords all over your page to get organic traffic, those days are gone. Instead of keyword stuffing, use relevant keywords to rank better in the search engine results.
Stop over using keyword anchor text linking back to your sites: Many bloggers use anchor text links (using their main keywords) to rank higher in the search results. But excessive keyword anchor text linking rather downgrade than help.
Duplicate content: Don’t copy others content as search engine crawlers can easily caught your sites and degrade your search results for the same keywords. Google is paying more attention to the bloggers who are using copied content or automated tools to create content. Always focus on creating top notch content.
Bad link building: Link buying from other sites or using guest blogging as a way of just link building can hurt your search rankings. Don’t get links from the same sites, try to diversify your link building sources. Focus on getting links from not only top websites, but also from the new blogs as it can genuinely show Google your site is linking by everyone in your industry.
There is a lot of junk content out there. There are millions of blogs publishing thousands of articles each and every single day. What makes your content share worthy and link worthy?
Ask yourself these questions before publishing a post.
- Am I going to give a detailed guide on this topic or just few points?
- What my readers want to do after reading the post?
- Why should someone read and link to this post?
If you are really passionate about what you are writing, you will eventually deliver great stuff to your readers that attract more links, comments and shares.
So be passionate about your blogging topics. If you are not, you will never build a thriving business through online. Readership is everything, not traffic.
How to get links from other bloggers?
Before thinking about getting links from other bloggers, you should first ask yourself, why would anyone link to my sites. Here are few practices that can help you get links from others in a healthy way.
- Start linking to other bloggers frequently (in each and every post you write). This will alone help you get more links from them in the long run.
- Ask for others to link to your sites (Do this sparingly. Give them strong reasons why your post is link worthy. They might link to you!)
- Make sure to optimize your blog posts for search engines (but stop using excessive keywords, you can use relevant keywords though!)
- Build connections with other bloggers, take interviews and get in regular touch with them
If your content is getting shared on major sites like Facebook, twitter, Google+ etc. you will have more chances of getting search engine traffic to your blog posts.
Google is taking shares, circles and tweets into consideration while validating the quality of the posts. So always make sure to get more likes, tweets and circles on each and every blog post you write.
How to make your content social friendly?
There’s a simple way to get more shares on your blog posts. Make it easy for your readers or users to share your posts on major social media sites like Facebook, twitter, G+ etc. Install a great social sharing plugin like Digg Digg (Read Review here).
And ask your readers to share your contents at the end of your posts. If they really liked your content, they will share your stuff without any hesitation.
Here’s Google’s Matt Cutts talking about exactly this topic:
If you are accepting paid reviews or offering banner ads on your sites, make sure to use rel=nofollow tag to all the links. They must be avoided using nofollow links as it can hurt your site rankings with irrelevant information and linking.
Use Google Disavow link tool to remove spammy links from your sites. A Google disavow link simply means that you’re denying an external link that is pointing to your sites.
As long as you are building quality links the right way (using the above practices), you will definitely see a huge spike in your organic traffic. Avoid bad link building and stop using keyword stuffing and black hat SEO techniques to build links. Focus more on bringing readers to read, share and link to your posts. It will eventually help you get more traffic from the search engines.
What are your thoughts on Google penguin updates? Are you hit by penguin updates? How are you building links in penguin world? Please leave your comments below.