How to Do Keyword Research Like A Pro [Even If You Know Nothing About SEO]
Doing keyword research is the #1 step to getting more traffic from search engines.
Most beginners struggle to increase their search traffic because they write blog posts without doing any keyword research whatsoever. If you are one among them, stop doing it right now and start spending more time on finding the right keywords that boost your organic traffic.
Finding keywords is never an easy task even for SEO experts! If you are a beginner to search engine optimization, doing keyword research is almost a nightmare.
Almost every blogger on earth is aiming to find the legitimate ways to increase their search engine traffic after seeing Google latest updates like Penguin and Panda. We all now know that we can’t escape these algorithms without having great content and right kind of keywords on our web pages.
Note: If you are looking for ONLY one tool to boost your website traffic and spy on your competitors, I strongly recommend SEMrush. It not only helped me to gain 15% more search traffic within 30 days but it is also one of the most recommended SEO tools by SEO experts (you can also add a link to 40 seo experts post). You can read more about it here.
SEO is a term that is a nightmare for most bloggers and web master. After all, everyone wants to boost their search traffic no matter what. The competition is really high and it becomes almost impossible to rank high in Google search results without doing proper keyword research. If you don’t use the right keywords on your posts, pages, or videos you won’t see any traffic growth on your blog posts. This is why you should consider spending quality time and energy on finding the perfect keywords for your websites.
Keyword research process starts by making your blog or website SEO friendly (by choosing the right keywords allover your site, meta description and title tags). Don’t spend time on ranking for irrelevant keywords because you might get penalized by Google search results sooner or later. Although its possible to recover from Google updates but its a better move if you play the SEO game safely.
Table of Contents
- What is Keyword Research and why is it Important?
- How to do a proper keyword research like a pro
What is Keyword Research and why is it Important?
First things first. Let’s first define the term “keyword research”.
Finding popular search terms and using them on your web pages to improve your site traffic is how I define the term keyword research. Keyword research helps you increase your organic traffic if you’re focused on finding the “right keywords” for your websites.
If you fail to find profitable keywords, you will fail to drive targeted traffic to your websites. If you don’t get any search traffic, you will eventually fail to make money from your blogs. Keyword research is directly proportional to the money you make. It’s as simple as that!
Keyword research includes few important factors;
- Keyword competition: It shows us how difficult it will be for few keywords to rank on search results. The high competition it is the more difficulty it would be to rank for any keyword. Try to focus on <1000 monthly average searches if you want to rank high in Google search results.
- Keyword density: The number of times your keyword appears in your web pages, posts or videos is simply called as keyword density. Google considers it a spam if you use the same keywords again and again. So try to make sure to keep your keyword density between 1 to 2% to naturally rank for your keywords. As a rule of thumb, you can use your primary keywords for every 200 words. It’s even better to use the “relevant keywords” for your primary keyword ideas to get more traffic from Google search results.
- Long tail keywords: Long tail keywords are those that are generally more specific and include 2 to 3 words. We’ll be talking more about long tail keywords in this article.
Why is keyword research so important?
Keyword research is what defines the volume and kind of traffic you get from search engines. It doesn’t matter for which keyword item you want to rank for, you need to do a proper keyword research analysis to bring right kind of visitors to your blog posts.
Here’s how to do keyword research like a professional SEO.
How to do a proper keyword research like a pro
Search engine optimization once you knew is dead and no longer exists. You now have to follow a specific set of rules to outperform your competitors in search results for your desired keywords. Without much ado let’s jump into the details on how to do keyword research like a pro.
Here’s the 3 step formula I follow to find profitable keywords for my blog posts.
- Brainstorming keyword ideas
- Evaluating keywords
- Expanding selected keywords
Let’s now go into the details of the 3 step formula to do a proper keyword research.
Step 1: Brainstorming keyword ideas
Come up relevant keyword ideas that are very targeted to your niche. Here’s the first rule of SEO: always drive targeted visitors to your web pages. You first need to get keyword suggestion before thinking to growing your organic traffic. The first step to increase your search traffic is keyword research. Finding profitable keywords that improve your overall search engine rankings.
Step 2: Evaluating keywords
Once you have a list of keywords for your upcoming posts, you can then start evaluating them to analyze the competition of your keywords. It’s always better to target keywords with less competition especially when your website is new.
Step 3: Expanding selected keywords
Once you evaluated the keyword competition, expand your desired keywords in long tail keywords. Before doing keyword research, make sure to use long tail keywords. Here’s what I mean.
Football : Short tail keyword
Football players : Medium tail keyword
Football players in India : Long tail keyword
I hope you got my point, so next time when you are doing keyword research make sure to enter long tail keywords to increase your organic traffic.
Also here’s why long tail keywords tend to give you more organic traffic.
See how your website’s click through rate might increase with the use of long tail keywords? That’s the reason why start using “long tail keywords” while performing your keyword research.
Using Keyword Planner tool
We’ll first start with the Google Keyword Planner because it’s not only free to use but is widely used by majority of the bloggers to do keyword research.
Google’s Keyword Planner is perhaps the BEST free keyword research tool to find profitable keywords for your websites. Just create an account in Google Adwords and you will be able to use free keyword planner tool to start finding the keywords for any topic.
Here are few advantages of using Keyword planner tool;
- You can research best performing keywords using this tool. It doesn’t matter which niche you are in and what topics you might want to rank for, Google Keyword planner tool helps you find the best keywords. You can also find extra keywords and add them to any existing campaign to make your keyword research better.
- You will also get traffic estimation using keyword planner tool. They include, estimated clicks and historical statistics to find some great keyword ideas.
Here’s how to do keyword research using Google keyword planner.
Let’s now jump into the details of how to do keyword research using Google Keyword Planner. Open your Google Keyword Planner tool and follow the step by step process mentioned below.
Step 1: Click on “Search for new keyword and ad group ideas”
Step 2: Now enter the keywords that you are targeting.
Always select the keywords that are high volume keywords that are less competitive.
In general, low competition keywords are those that have good enough monthly searches but they are easily to rank for unlike high competition keywords where its almost impossible for anyone to rank for unless you’re a brand and has high budget to spend on SEO.
Here’s the rule of thumb when using Google Keyword Planner to do keyword research;
- If you are a niche marketer, focus on keywords that has low competition with High CPC
- If you want to increase SEO traffic, focus on low competition keywords with Low CPC
Using SEMrush to do a better keyword research
I know majority of the bloggers use Google’s Keyword Planner (which is a free tool access to anyone) but the only problem with it is even though if you find low competitive keywords, there’s a lot of competition for them because everyone else is also using the same tool.
To get rid of this problem and really uncover the hidden keywords that help you increase your website traffic, you need to find few more ways. I highly recommend you to give a try to SEMrush which is a fantastic tool that gives you details of search volume, number of competing pages, average cost per click, related keywords and a lot more details.
It is surely 100% better than Keyword Planner. Here’s how to use it to do better keyword research.
For instance, if I want to rank for the keyword “WordPress tutorial”, here’s how I can use SEMrush to find really good keywords that actually help me increase traffic.
In the above screenshot, you will notice that SEMrush giving you the monthly search visits for the keyword you enter. You can also pick any country’s database that your are targeting.
In the same page, SEMrush also provides you a list of all the relevant keyword ideas for your main keyword. See the below screenshot.
See that! Instead of trying to rank for your targeted keyword “WordPress tutorials” that has approx. 10,000 monthly search volume, by focusing on the keyword “WordPress tutorial” (with 880 monthly visits), you are bound to get more search traffic. That’s how you should do keyword research.
How to do keyword research with Long Tail Pro tool
Long Tail Pro is another incredible keyword research tool which is also one of my most favorite tools for doing a better keyword research like a pro. It quickly gives you a list of all the long tail keywords for any seed keyword you enter on it. The best part is, the tool is affordable that you can get it for just $37/month when you buy through this link.
Here I’m going to explain you how to use Long Tail Pro to find incredible long tail keywords that can help you drive more search traffic no matter what niche you are in.
For example, if I want to rank for the keyword “coffee grinder” instead of using the short tail keyword, I’d use Long Tail Pro to find highly profitable yet low competitive long tail keywords. Here’s what I can do.
Now, when you click on anything of the keyword that’s fetched from Long Tail Pro, it will give you a huge list of long tail keywords that you can actually use to increase your overall website search traffic.
Here’s the screenshot of it.
See that? Within a few minutes, you will find a long list of long tail keywords for any seed keyword you enter on Long Tail Pro keyword research too. This tool also shows you the top ranking sites for the keywords you want to target so you can easily decide whether or not to use them on your blog posts.
Suggested Reading: Here I’ve created an in-depth article on using Long Tail Pro to find better keywords, please go through it if you want to know more about the tool and you will also find a rocking deal in it.
Using HitTail to find long tail keywords
HitTail is another rocking SEO tool to find the best performing keywords in any niche.
If you want to increase your overall website organic traffic without building a lot of backlinks, try this tool. It doesn’t matter if you have a new website or new to SEO world, you can boost your search engine traffic by using long tail keywords.
Using long tail keywords is perhaps the only way to increase website traffic in present scenario as Google is coming up with latest algorithms like Google Panda, Penguin, Hummingbird etc to throw out thin content sites.
HitTail keyword research tool imports your keywords from Google Webmaster Tools and analyzes them to give you “suggested topics and keyword ideas” to rank well on search engine results. It is one of the most effective keyword research tool out there to improve your search rankings and to drive targeted visitors to your web pages.
Here’s how to use HitTail to find the most profitable keywords while doing keyword research for your websites.
Once you’re on HitTail dashboard, enter your desired keywords and it will show the BEST possible results that you can use to grow your organic traffic. For instance, check out the following image.
In a nutshell HitTail tool tells you the most promising organic keywords you should target based on your existing traffic. So use this tool to rock your content marketing strategy to boost your overall search traffic without putting much efforts into keyword research.
Use the most advanced keyword research technique: the alphabet soup
This is actually an incredible strategy most SEO experts use to find the best keywords in any niche. Alphabet soup is nothing but coming up with different keyword ideas for one particular keyword item using Google Instant search tool.
Here’s how to use alphabet soup to come up with fantastic keyword ideas for your niche. This process also gives you unlimited blog post ideas and you will never run of post ideas if used right.
Open Google and start typing the keyword you want to rank for. For instance, I’m considering the keyword item “affiliate marketing”, and Google Instant is giving me the following suggestions.
See, instead of spending time on writing blog posts that are aiming the high competition keyword like “affiliate marketing”, we can also focus on something more specific keyword like “affiliate marketing for dummies”. I don’t say its an easy keyword to rank for, but you’ll get the idea once you are effectively started using Google Instant search.
Here’s how to come up with unlimited keyword ideas using Google instant.
Just enter the letter “b” after your keyword item “affiliate marketing” and its showing the most popular keyword search results.
In the above case, you can start writing a post on “affiliate marketing basics”. It is definitely a profitable keyword idea when compared to the original keyword.
Then enter “c” after your keyword
Are you getting me now? This is how you can get unlimited keyword suggestions by simply using Google Instant.
Final thoughts on doing keyword research like an expert
Doing proper keyword research is an art and takes time to master it. You can’t find better keywords that increase your traffic from the beginning. Once you start spending more time on it and start playing with the keyword research tools mentioned in this guide, you will learn how to rank for any keyword in the Google search result.
How to do keyword research is perhaps the one question most people can’t answer properly. Finding buyer keywords for your articles, web pages or videos is a difficult task especially when you are new to search engine optimization. You need to first work on finding the right kind of keyword ideas for overall your site and make your site search engine friendly by optimizing it for those keywords.
Once you analyzed your keywords, start focusing on writing quality content (nothing beats quality, you can’t expect great results from Google by creating thin content) to boost your organic traffic. There’s also a powerful way to increase your search traffic and that is to attract backlinks from other sites. The more links that are pointing to your websites, the more authoritative your articles will be and they can easily rank high in Google search results.
Although there are a lot of keyword research tools available out there, but I strongly recommend you to start your keyword research process by using Google Keyword planner. As this tool is one of the best keyword research tools which is also free to use. You can not only able to find the best keywords but you can also analyze the keyword competition to rank better in Google search results.
Always focus on using long tail keywords when you are performing keyword research as they can give you low competition and more traffic. And it’s easy to rank in top results by focusing on long tail keywords on your blog posts.
Once you have mastered the skills of using Google Keyword planner tool to do keyword research, then you can start using advanced keyword research tools like HitTail, Moz, WordStream, SEMRush etc. to find the most profitable keywords for your niche.
As a rule of thumb, NEVER write another post without doing proper keyword research. And focus on using high volume and low competition keywords to rank higher on Google search results for any keyword you take.
Please share this keyword research guide with your friends if you find it useful. Do you have any more questions on how to do keyword research? If yes, please ask them in the comments section below and I’d be glad to respond to your comments.