Semrush Pro vs Guru Compared: Which Plan Is Best In 2025?

Did you know that Semrush is used by over 10 million people worldwide?

Semrush is a powerful SEO toolkit that offers over 55 tools to help businesses of all sizes improve their online presence. 

I’ve been using Semrush for over 8 years now and it’s one of our best investments. 

I used to work with the Pro plan but I have switched to Guru as my needs have changed – But you don’t have to unless it is really required. 🙂

But with three different plans available from Semrush, it can be tough to decide which one is right for you.

In this post, we’ll compare the Semrush Guru vs Pro and help you choose the one that’s best for your SEO needs.

In a hurry? Check out the comparison table below.

Semrush Pro vs Guru – Summary & Key Differences at a Glance

Differences	Semrush Pro	Semrush Guru
Monthly Cost	$139.95/month	$249.95/month
Annual Cost	$117.33/month	$208.33/month
Keywords Tracking	500	1500
Project Setup	5	15
Branded Reports	No	Yes
Historical Data	No (Main Limitation)	Yes
Audit Runs	10k pages per month	300k pages per month
Reports / Metrics	3000 times per day	5000 times per day
Results per report	10k rows of data	30k rows of data
Scheduled PDF Reports	5 at a time	20 at a time
Keyword Magic Tool	✓	✓
Site Audit	✓	✓
Content Marketing Module	X	✓
Domain & Competitor Analysis	✓	✓
PPC Module	✓	✓
Social Media Tools	✓	✓
Looker Studio Integration	X	✓
User Seats	1 (Additional – $45 per seat)	1 (Additional – $80 per seat)

What are the differences between Semrush Pro and Semrush Guru?

Semrush Pro is mostly suitable for all the beginners and bloggers who are looking for basic plans from Semrush and you can do almost everything from keyword research to competitor analysis to site audits.

Semrush Guru is a perfect option for in-house SEO experts, SEO enthusiasts who want in-depth data (such as historical data, desktop & mobile rank tracking data and so on).

To put it simply, Semrush Pro is an exceptional choice for freelancers, startups and content marketing strategists with a tight budget whereas Semrush Guru is a perfect choice for small businesses and agencies.

Can you switch the plans from Semrush Pro to Guru and vice versa?

Yes, you absolutely can. In fact, you can downgrade or upgrade any of the plans at any time. That means, you can switch to Guru from Pro account or Pro to Guru account or simply cancel your subscription at time you want.

Just in case if you are not completely satisfied with Semrush, you can get your money back as there is a 7 day money back guarantee.

For a safer side, I advise you to start with any of the Pro or Guru 14 days trial. Or if you’re looking to invest it directly, make sure to grab their Annual tenure with 17% OFF.

The free trial step by step instructions are mentioned here.

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What is Semrush Pro?

Semrush Pro is the starter plan from Semrush. If you are a beginner with a limited budget and running a blog or website, this is enough for you.

It costs you just $139.95 per month and you can do everything from competitor’s analysis to keyword research to site audit.

Why should you go for it?

With the Semrush Pro account, you can get the following things.

• Results per report: 10,000
• Reports per day: 3000
• Projects: 5
• Keywords to track: 500
• Pages to crawl: 100,000
• 50 profiles for monitoring and 10 profiles for posting
• Scheduled PDF reports: 5

With Semrush pro account, you can access to lot more features including:

• Keyword research
• Organic research
• Advertising research
• Backlink analysis
• Estimate traffic of any site
• Check difficulty of keywords
• Domain to domain comparison
• Track any keyword positions
• Site audits

Cost: $139.95 monthly

But you will not have access to “historical data” with a Semrush pro account – The main limitation of pro account. 

Now, let’s talk about the Semrush guru account.

If you are wondering about how Semrush looks in general, have a look at the screenshot where you can see its dashboard.

As you can see from the above screenshot, you will notice that Semrush displays all the information from backlink audit to brand monitoring to On Page SEO Checker to your overall website visibility on search engines.

You can also have a look at their sidebar (below screenshot) to know more about what you can do with it.

See that? Semrush gives you access to a TON of tools and features that can help you boost your overall website search engine traffic and sales with ease.

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What is Semrush Guru?

With Semrush guru account, you can do everything that you can do with Semrush pro account along with the access to historical data for 143 databases which includes 11 databases dating back to January 2012.

So if you want to fetch information from 2012 to get better SEO data and help your clients, this plan is for you.

Why Historical data matter?

Historical data in SEO tools helps track trends, measure performance, and refine strategies over time. 

For example, if an e-commerce site sees a drop in organic traffic, analyzing past keyword rankings can reveal whether a Google algorithm update or seasonal demand caused the change. 

Similarly, a travel blog can use historical search volume data to predict peak seasons for destination-related keywords. 

Businesses can also compare backlink profiles over time to detect and recover from lost high-authority links. By leveraging historical insights, SEO professionals can make data-driven decisions to improve rankings and traffic consistently.

I hope now you’re getting why Semrush Guru is preferred by more users. 

But at the beginning or learning stage, you might not require such deep data for your blog or site.

Why should you go for it?

With the Semrush Guru account, you can get the following things.

• Results per report: 30,000
• Reports per day: 5000
• Projects: 15
• Keywords to track: 1500
• Pages to crawl: 300,000
• Social media profiles: 100 (for monitoring) and 30 for posting
• Scheduled PDF reports: 20
• Branded PDF reports
• Historical data

Cost: $249.95 monthly

With the Semrush guru account, you can access all the following features.

• Every feature from Semrush Pro account and
• Historical data that has files from the beginning of 2012

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What is Semrush Business?

With Semrush business account, you will get every single feature that you get from Semrush guru plan also along with additional features like multi-users management, access to product listing ads and even bigger data.

This is perfect for big agencies or sites with traffic 1 Million or more. Please skip it if you don’t meet this criteria. 

You will also get bigger data access like 5000 keywords to track 1 million pages to crawl and a lot more stuff like that which can be really useful for you and your team to manage bigger SEO needs.

Why should you go for it?

With Semrush Business account, you can get API access to AMP checks in Site Audit, Additional calendars in Marketing calendar.

• Results per report: 50,000
• Reports per day: 10,000
• Projects: 40
• Keywords to track: 5000
• Pages to crawl: 1,000,000
• Social media profiles: 300 for monitoring and 50 for posting
• Scheduled PDF reports: 50
• White label PDF reports
• Historical data
• Product Listing Ads
• Multi-user management

Quick Note: Guru & Business Historical data includes 130 databases dating back to January 2012, and 15 new regional databases dating from December 2013 forward.

Cost: $499.95 monthly

With Semrush business account, you will also have API access to AMP checks in Site Audit, Additional calendars in Marketing calendar.

• Every feature from Semrush Pro account
• Historical data that has files from the beginning of 2012
• Product listing ads and
• Multi-user management (you can have multiple users managing your Semrush Account at a time)

So this plan is perfect for SEO agencies that have a team of SEO experts to manage their SEO needs.

What are product listing ads and why should I care about them?

Only Semrush business account gives you access to product listing ads and if you are wondering what they are, let me explain to you.

Product listing ads are those ads that companies or businesses pay Google to display their “product ads” for specific search terms.

Have a look at the following screenshot for easy understanding.

See that? When you enter the search term “best laptops”, Google is showing sponsored ads for specific products. These are called product listing ads.

You can use these product listing ads keywords to generate more sales and traffic to your own businesses.

For instance, if you are running a tech related website and promoting laptops, mobiles, tablets (to make money from affiliate marketing), you could simply use those product listing ads keywords to boost your website’s revenue.

You can use that vital information to get more leads and sales to your clients websites and businesses too.

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Semrush Pro vs Guru: The Features Breakdown

Let’s break down some of the features of both Semrush Pro vs Guru so you’ll get a fair idea about which one works best for you.

1. Semrush Pro features

Although we like Semrush for so many reasons, here are few of the BIGGEST benefits of using a Semrush Pro account.

• Keyword research
• Position tracking
• Site audit

Let’s talk briefly about each one of them now so you’ll know why Semrush Pro is a great SEO tool even for beginners.

Keyword research: One of the best features of Semrush Pro is the ability to find highly profitable keywords with ease no matter what industry you are in. You can find all the keyword metrics like top search results, competition analysis, relevant keywords along with the search volume, CPC of the keyword and so on.

Position tracking: Performing keyword research is one thing and actually ranking for the keywords is another thing. If you want to really boost your search rankings, you should always keep an eye on your keyword positions so you can tweak the content accordingly (also to find the strengths and weaknesses of your blog pages).

Site audit: Site audit is an incredible feature of Semrush which helps you easily find and fix all your website issues. Be it technical or SEO related issues, if you want to find and fix all the issues that are preventing your website from getting more search engine traffic, you can use Site Audit feature from Semrush (which actually gives you a health score out of 100).

It also shows you a list of all the errors and warnings (such as images with no alt tags, broken links, lengthy meta descriptions etc) on your site to fix them immediately to boost your search rankings.

2. Semrush Guru only features that you don’t get in Pro version

Here are some of the notable Semrush Guru only features that you don’t get in Pro version but you’ll also get them in the advanced version that is Semrush Business plan.

• Historical data
• Multitargeting
• Branded PDF reports
• Extra limits when compared to Semrush Pro

Let’s talk briefly about each one of them now so you’ll know why Semrush Guru version is worth paying extra bucks.

Historical data: Historical data is not available in Semrush Pro version but Guru version provides historical data from Domain Analytics and Keyword Analytics database. This data helps you easily perform research on keywords and domains on a month to month basis data gathered since January 2012.

Multitargeting: Semrush Pro gives you only rank tracking data for desktop top version whereas you can get both desktop and mobile version rank tracking data in Semrush Guru version. If you want to accurately track your website traffic sources, you should go for Guru.

Branded PDF reports: In Semrush Guru version, you can use your own company logo to create PDF reports in order to make them look professional. If you’re working with an agency or an SEO expert, you’ll find this feature super useful for branding purpose.

Extra limits when compared to Semrush Pro: From domain and keyword analytics to projects, you’ll get extra limits on Guru. Semrush Pro offers you only limited data whereas Semrush Guru version provides you higher limits (such as creating up to 50 projects vs 5 projects, tracking up to 1500 keywords vs 500 keywords, 20 PDF reports vs 5 reports and so on).

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How to get started with Semrush Pro or Guru?

Well, by now you must have understood whether to choose Semrush Pro or Guru.

What’s next?

I recommend starting a free trial of Semrush. You get 14 days of unlimited access to both Pro and Guru plans. The onboarding process is smooth—check out our trial post for detailed instructions.

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FAQs:

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Final Words: Which One Should You Go With? (Pro or Guru)

If you haven’t still figured it out, I suggest the starter Semrush Pro plan for absolute beginners. It’s the cheapest plan and you can do almost every SEO thing you can to improve your search engine traffic and sales.

If you have an SEO agency or are dealing with a couple of SEO clients, give a try to Semrush guru account as it also gives access to historical data.

For larger enterprises with a big SEO budget, Semrush business plan is the perfect choice. You can also involve your team to have access to all your Semrush data along with the access to product listing ads which is vital if you want more leads and highly profitable keyword information.

If you want to explore more about it, you can go through my Latest Semrush Review.

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