SE Ranking Review: True SEO Expert Opinion [Is It Worth it in 2025?]

SE Ranking $52
SE Ranking review

Product Name: SE Ranking

  • Keyword Research
    (4.7)
  • SERP Analysis
    (4.9)
  • Competitor Analysis
    (4.6)
  • Rank Tracking
    (4.9)
  • Backlinks Research
    (4.4)
  • Site Audit
    (4.6)
4.7

Summary

SE Ranking is a SEO toolkit for beginners that offers features like rank tracking, Keyword research, and site audits.ย  SE Ranking pricing plans start just at $52/mo, and it also offers a 14-day FREE trial (no credit card required).ย  Hereโ€™s our in-depth SE Ranking review, where we will look at their primary tools & features and finally reveal the problems and benefits.

Welcome to the SE Ranking Review!

I am the proud owner of SE Ranking and have been using this SEO platform for 6 months. I switched to it because of getting extra money value in less charges.

But should you really switch to SE Ranking?

This is what I am gonna answer in this review. 

I have experience with other SEO tools including industry top players like Semrush & Ahrefs.

Therefore, today I will also explain why one should consider SE Ranking in comparison to costly SEO tools.

Basically, this review will give you a feel of using SE Ranking, letting you experience it firsthand. Plus, you’ll learn about its main benefits, strengths, and limitations.

Ready to explore?

se ranking review

SE Ranking Review 2025: Introduction to Tool & Summary of My Findings

se ranking

SE Ranking is an excellent choice for SEO beginners who might not have the budget for premium tools like Semrush or Ahrefs.

Here are the key facts of SE Ranking:

  • Founded – 2013
  • Trusted by 40k companies
  • They have the complete SEO toolkit features
  • Database – 190 Countries
  • Keyword Database – 5.6 B 
  • Domain Profiles – 2 B
  • Backlinks – 2.9 T

The best part is that SE Rankingโ€™s pricing starts at just $52 per month

Regardless of an affordable pick, You get a wide range of features commonly found in robust SEO tools:

  • Keyword Rank Tracker
  • Website Audit
  • On-Page Checker
  • Backlink Checker
  • Backlink Monitor
  • Page Changes Monitoring
  • Keyword Research & Suggestions Tool
  • Content Marketing & Editor
  • Backlink Gap Analyzer
  • On-Page SEO Checker
  • Keyword Grouper
  • Marketing Plan 
  • And Many More

Switching to SE Ranking delivers a great benefit to me because pricing is a huge concern to me. Here, the pricing is low ($52/month) but the number of tools I get is high class and you cannot get with other SEO tools at this pricing point.ย 

The only major consideration for me is the database. It is big (5.6 B Keywords, 2.9 T Links) but not enormous at this stage but it is constantly growing.

SE Tools covered all core tools: Rank Tracking, Keyword Research, SERP Analysis, Competitor Analysis, Backlink Research, and Site Audit. After using them, I found their capability is advanced and the user interface looks easy as well.

You can switch to SE Ranking if you are a new user, a growing SEO business, or even an SEO agency. It is a much more affordable alternate solution to other premium SEO toolkits like Ahrefs or Semrush. The plans here are fair for all kinds. However, it should be avoided if you need an SEO tool that shows data from more than one search engine.

SE Ranking ProsSE Ranking Cons
Gives you access to a 14-day free trial.SE Ranking only focuses on Google data, hence you cannot find data for other search engines.
Access to keyword rank tracking and find out the reasons behind rankings fluctuations.Their links & keywords database is slightly less than tools like Ahrefs and Semrush.
All core features of an SEO tool are present.They charge extra for using some important tools like Keyword Grouper, and Auto Search Suggestions. However, the charges are tiny โ€“ $0.001/query.
SE Ranking offers the most affordable plans in the market compared to other advanced SEO tools.They donโ€™t suggest LSI keywords.
It covers both organic and paid keyword research, which is uncommon among SEO tools, allowing you to gather data on ad history and paid keywords.The website audit can take a lot of time when you update big lists of data (especially when youโ€™ve thousands of posts)
The unique SERP history feature provides a detailed analysis of SERP positions.
The report builder tool lets you schedule reports to be automatically sent to your inbox.
Their On-Page audit results are highly informative, showing how much improvement is needed compared to your competitors.
SE Ranking allows easy export of all reports (Backlink, Keyword, Audit, etc.) into CSV and Excel formats.
Content marketing and local marketing modules can be purchased as add-ons, helping to reduce costs.
The page change monitoring tool is unique, aiding in testing different elements of a page.
The โ€œInsightsโ€ tool keeps you informed by sending important alerts and updates about your and competitorsโ€™ websites.
Schedule automatic social media posting
Perform website audits to analyze all of your pages

SE Ranking Keyword Research System is Powerful But Shows a Little Less Data

Rating: 4.7/5

I still remember the first time I opened SE Rankingโ€™s keyword research tool. With its sleek interface and an extensive database of 5.6 billion+ keywords, I was excited to dive in. But as I explored deeper, I found both impressive strengths and a few noticeable gaps.

The ease of access was the first thing that stood out. The keyword research tool sits right in the top sidebar. So there is no hunting around.

se ranking keyword research tool

Once inside, I could switch between 90+ countries effortlessly, making international research a simple process.

you got the option to explore the data of your keyword for the 190 countries

The overview report felt intuitive yet packed with insights. When I searched for โ€œSEO tool,โ€ I got:

  • Keyword difficulty with a real-time update option
  • Search volume trends from the past year based on different countries
  • CPC data across multiple countries
  • Search Intent
  • Top 5 related & question-based keywords
  • A quick SERP preview to analyze competitors at a glance
  • Ad campaign insights & ranking dynamics
  • More
the quick overview report of a keyword shown by se ranking - very useful and easy to understand

Another highlight? The โ€œKeyword Suggestionsโ€ tool.

the dashboard of se ranking keyword suggestion tool is uncluttred and clear

Itโ€™s clean, easy to navigate, and packed with filters. I could sort keywords by volume, difficulty, search intent, or even use an advanced word count filter to pull long-tail keywords.

filters available in se ranking keyword research tool

Although separate SERP analysis is possible, if you want to have a quick look at the ranking competitors for the keyword then it is possible through the interface.

The quick serp preview is possible within se ranking keyword suggestion tool

I know there is no SEO tool that shows 100% accurate search volume accuracy of the keyword.

se ranking keyword search volume is almost similar to other tools - accuracy level is high

But I guess the SE Ranking search volume is pretty accurate. I have compared it with other advanced SEO tools and found results pretty much similar.I also liked the Keyword Manager, where I could save keywords and track their performance over time. Plus, SE Rankingโ€™s Database Expansion feature caught my eyeโ€”it lets users request missing keyword data, which SE Ranking fetches within a month.

You can create custom keyword list in SE Ranking

However, as I compared SE Ranking to other top SEO tools, I noticed that while it delivers high search volume accuracy, it suggests 30-40% fewer keywords than some competitors. Countries like the USA, UK, and India get richer data, but in other regions, suggestions can feel limited.

se ranking shows less number of keywords as compared to other big players of the market

Another downside? PPC keyword research isnโ€™t supported. And while SE Ranking offers auto-suggested keywords, it comes at an extra cost, something other tools provide for free. Keyword clustering also costs an extra $0.001 per query, which was a bit disappointing.

they have a special feature that gets auto-suggested keywords but it costs extra

If I have to sum up the SE Ranking keyword research module, here what I think:

I appreciate how SE Ranking can display keyword data from over 90 countries. The advanced filters, comprehensive overview report, various types of keywords (questions, long-tail, related, etc.), advanced metrics (Search Intent, SERP features, Ads history), and bulk research features have left a strong impression on me.

Would I recommend it? Absolutely. But if you need an exhaustive keyword list or PPC insights, you might need a secondary tool alongside it.


SERP Analysis: A Powerful One Compared to Others

Rating: 4.9/5

I still remember the first time I ran a SERP analysis on SE Ranking, it wasnโ€™t just another list of competitors, but a deep dive into their SEO strategies. If youโ€™re serious about outranking your rivals, this tool is a game-changer.

At first glance, SE Ranking provides all the essential competitor metrics:

  • Total traffic a competitorโ€™s page receives
  • Number of keywords they rank for
  • Domain Trust (DT) & Page Trust (PT) (similar to DA & PA)
  • Backlinks & referring domains for ranking pages
serp analysis for a keyword

But what really impressed me? Their Organic SERP History feature. Unlike most tools that just show who ranks where, SE Ranking lets you track ranking movements over time.

With Googleโ€™s constant updates, rankings fluctuate like crazy. I use this feature to spot rising competitors, analyze their SEO tactics, and tweak my own strategy to stay ahead. 

Itโ€™s like having a time machine for SERPsโ€”something I havenโ€™t seen in other SEO tools.

organic serp history
organic serp history for a keyword

If you want more than just surface-level competitor insights, SE Rankingโ€™s SERP analysis delivers in a big way.


Competitor Analysis is Detailed But Should Have an โ€œExportโ€ Option

Rating: 4.6/5

I was analyzing a competitorโ€™s SEO strategy, trying to figure out why their traffic was growing while mine was stagnant. I needed real dataโ€”not just assumptions.

So I turned to SE Rankingโ€™s Competitor Analysis tool. It promised to uncover crucial insights, and for the most part, it delivered.

Unlike some SEO tools that only give you a 1 year of competitor data, SE Ranking lets you dig into historical data. I could see how my competitors grew (or tanked) over timeโ€”a huge plus.

Their Competitive Research Overview report is another winner. Itโ€™s clean, well-organized, and packed with insights:

  • Traffic breakdown by country
  • Graph-based trends for traffic, keywords, and backlinks
  • Keyword ranking distribution (whatโ€™s improving vs. whatโ€™s slipping)
  • Top organic & paid competitors
  • Competitorโ€™s best-performing pages

This is how the competitor overview report looks like:

se ranking competitive research overview report
Some More Important Data Related with Competitor Traffic Keywords and Backlinks is shown
some more info - competitor overview report
showing competitor keywords that have appeared in SERP features
showing the top competitors of the domain you put in the competitive research box- se ranking competitor research

And for those wanting deeper insights, SE Ranking splits competitor research into two dedicated sections:

  • Organic Traffic Research (SEO keywords & rankings)
  • Paid Traffic Research (PPC campaigns & top paid keywords)

Just when I thought I had everything I needed, I hit a roadblock. There is No โ€œExport to PDFโ€ option. I wanted to share my findings with my team, butโ€ฆ nope. No easy way to export the data.

And we canโ€™t ignore the factโ€ฆ. That SE Ranking doesnโ€™t have the same massive keyword and link database as giants like Ahrefs or Semrush.

The overview report doesnโ€™t show recent backlinks, you have to use the backlink analysis tool separately. So switching tabs is a headache.

And yes, Competitor comparison maxes out at three domains. I was hoping to analyze five competitors at once for a broader perspective, but the tool capped me at three.

Anyway, the SE Ranking competitor report gives you everything from keyword gaps to traffic sources, making competitive SEO strategy a whole lot easier. If they add an export feature and expand comparisons, itโ€™ll be near perfect.

They also offer a Competitor Comparison tool that lets you compare metrics for three competitors simultaneously

โ€œAdvanced Rank Trackingโ€ Offer Daily Tracking in a Cheaper Pricing Possible

Rating: 4.9/5

You need to know, right now, how your keywords are performing. Not next week, not next monthโ€”today. That’s the feeling I had before I found SE Ranking.

I realized that most premium SEO tools, like Ahrefs, only update rankings weekly or even monthly.

But SE Ranking doesnโ€™t have such restrictions.

SE Ranking offers daily updates for both my keywords and my competitorsโ€™, which is rare at this price point.

I get fresh data every day, plus the option to refresh up to 200 keywords manually for even more real-time insights.

in se ranking you can also refreshes the rank tracking data manually

The โ€œSummaryโ€ tab gives me a quick snapshot of my rankings, covering:

  • Search visibility percentage (how often my site appears in search results)
  • Average position of all tracked keywords
  • Top, dropped, and unchanged keywords & pages
  • Competitor ranking visibility

For deeper analysis, SE Ranking date comparison feature lets me analyze ranking trends over a year. It is very useful for client reports or reviewing my siteโ€™s long-term performance. โ€œMost SEO tools donโ€™t offer this, making it a game-changer for tracking progress.โ€

it can allow you to compare rank tracking data between multiple dates.

I also appreciate the visual flowchart, which shows ranking changes over time in a way thatโ€™s easy to digest. Plus, exporting data to CSV or Excel is simple, making it easy to organize reports.

you can visually track how your keywords have been ranking over time via flow chart

The only thing that took me a while to get used to? The multiple tabs.

having organized rank tracking informmation in plenty of tabs might bothered you a bit until you get used to it

SE Ranking organizes rank tracking across different sections, which can feel overwhelming at first. But once I got familiar with the layout, I found the “Detailed” tab to be the most useful for in-depth analysis.

a view of rank tracking report in the se ranking seo tool

Accessing the competitors ranking for the same keywords we have predefined also looks easy to me. All you have to add competitors once, and then SE Ranking will track their ranking as well.

rank tracking for competitors keywords is also possible in se ranking
detailed competitors keyword rank tracking report visual image

Overall, if your requirement is a dedicated SEO rank tracking tool, then look no further than SE Ranking. At least they have expertise in this particular segment.


SE Ranking Backlinks System

Rating: 4.4/5

Backlinks are the backbone of SEO, so I always pay close attention to how an SEO tool handles them. 

When I tested SE Rankingโ€™s backlink system, I found a mix of useful features and a few areas that could be improved.I started with the backlink overview report, which gave me a quick snapshot of a competitorโ€™s profile (total backlinks, referring domains, toxicity score, Dofollow/nofollow, and even lost backlinks.)

backlinks analysis overview report
backlink analysis overview report

This last part was especially useful because lost backlinks can be great opportunities. If my competitor lost a valuable link, why not try to claim it for myself?

finding recently lost backlinks of competitor is super easy in SE Ranking

Then thereโ€™s the broken link filter, which simplifies the process even further. With a single click, I could find broken backlinksโ€”an easy way to uncover potential link-building opportunities.

se ranking detects broken backlinks of the competitor in the single click

Another feature that stood out was the Backlink Gap tool. Comparing my domain with five competitors at once helped me spot link opportunities I had been missing.

backlink gap analyzer tool of SE Ranking

This is a feature you donโ€™t always find in SEO tools, and itโ€™s a game-changer for link-building strategies.

Lastly, I liked the Backlink Monitor tool. I could add my backlinks (or a competitorโ€™s), and SE Ranking would track their statusโ€”whether they were still live, indexed, or lost. This kind of automated tracking is a huge time-saver.

backlink monitor tool of se ranking

Overall, SE Ranking offers smart backlink tracking tools that make competitor research and link-building easier. The Backlink Gap tool and lost backlink detection were my personal favorites. However, There are some flaws. Its database size and missing metrics mean itโ€™s not a complete replacement for dedicated backlink analysis toolsโ€”at least not yet.


Site Audit is Complex Yet Useful

Rating: 4.6/5

Most of the primary site audits are done via Google search console. 

But still, if you want to go deep in SE Ranking, a detailed Off Page SEO audit and On-Page SEO audit could help you a lot.

se ranking site is vast covered both technical and on page seo audits

There are hundreds of metrics you can audit with their site audit tool.

I personally use it to audit:

  • Total Pages crawled
  • Website security
  • Pages blocked by robot.txt
  • Canonical issues
  • URL blocked by no index
  • Duplicate content
  • HTTP Status code
  • Broken Internal/External Links
  • Images with alt text missing
  • Core web vitals

I am a fan of its On Page SEO audit. 

Literally no other SEO tool I have tested previously offers this advanced auditing for just $52/month.

When I want to audit a single page only, SE Ranking does it for me.

single page on page seo audit is possible in SE Ranking

It considers parameters in an audit such as Title, Description, URL, Text Content, Internal Links, External links, Page experience, and more.

Not just audit, but it also compares my on page SEO audit with the top competitors on different parameters (SEO title, heading, word count, keyword frequency) and gives me a clear picture.

And finally, it suggests tasks or a to-do list to improve the SEO health of your page/site. Personally, I didn’t find all their suggestions useful except for the on-page SEO recommendations.

Suggestions shared by SE Ranking SEO audit tool

Words on SE Ranking User Interface

Rating: 4.4/5

Before switching to SE Ranking, I tried the free version and was immediately impressed by its user-friendly interface.

Unlike tools like Semrush or Ahrefs, which can have complex interfaces, SE Ranking is straightforward and easy to navigate.

Upon logging in, all core features are readily accessible from the left sidebar without any hassle.

sidebar UI of se ranking - simple and straightforward

And they provide summaries of all core features for easy understanding.

But there’s one thing I didn’t like: they haven’t organized some tools properly. For example, the Backlinks monitor tool should be under the “Backlinks” tab, but you find it in “All Projects.”

Anyway, once you become familiar with the interface, finding where each tool is located won’t be a problem.

If you ever get confused or don’t understand a metric, SE Ranking has tooltips that appear when you hover over them. These tooltips offer clear explanations, so you won’t need to contact support or read documentation to understand things.


Words on SE Ranking Pricing

se ranking pricing review

Obviously, The primary reason to switch to SE Ranking for most of the users (Including us) is its affordable pricing and fair plans.

At just $52/year, you get all the core features we have discussed today.

They have set their pricing so that whether you are a beginner, a small team, or an enterprise, all the plans will seem affordable and fair to you.

Whereas Semrush & Ahrefs plans start from $129.

SE Ranking is an advanced SEO tool. Still they are charging less.

And its plans are more fair compared to others.

For example:

  • SE Ranking starting plan $52/month – 500 keywords daily tracking
  • Semrush starting plan $129.95 – 500 keywords daily tracking
  • Ahrefs starting plan $129 – 750 keywords weekly tracking

This is just one example.

They also offer a 14 day free trial without any credit card.

So what are you waiting for!

Here is the general description of the SE Ranking plans:

1. Essential plan from SE Ranking

If youโ€™re looking for the most affordable plan from SE Ranking, this oneโ€™s for you. It costs you only $52 per month, where you can track up to 500 keywords.

Hereโ€™s what youโ€™ll get with this plan.

  • Add up to 10 websites
  • Website audit for 100,000 pages
  • Monitor 17500 backlinks
  • Check backlinks for 50 domains/day.
  • On-Page Checker for 20 pages per month

2. Pro plan from SE Ranking

If youโ€™re a small business or website owner, this is a great plan for you which costs you $95.20 per month, and youโ€™ll get access to white-label SEO reports with this plan.

Hereโ€™s what youโ€™ll get with this plan.

  • 2000-3500 keywords to track
  • Add an unlimited number of websites
  • Website audit for 250,000 pages
  • Monitor 30,000 backlinks
  • Check backlinks for 100 domains/day
  • On-Page Checker for 30 pages
  • You can monitor up to 100 pages for changes 
  • SEO/PPC database expansion: 10,000
  • Access to white-label reports 

3. Business plan from SE Ranking

If youโ€™re running an agency and looking for white-label reports along with API access, this is the right plan for you which costs you $207.20 per month.

Hereโ€™s what youโ€™ll get with this plan.

  • 5000-15000 keywords to track
  • Add an unlimited number of websites.
  • Website audit for 700,000 pages
  • Monitor 90,000 backlinks
  • Check backlinks for 300 domains/day
  • On-Page Checker for 100 pages
  • You can monitor up to 250 pages for changes 
  • SEO/PPC database expansion: 25,000
  • Access to white-label reports and API

Support System

SE Ranking offers support through both email and live chatโ€”something thatโ€™s surprisingly rare among SEO tools. Many competitors, like Semrush, either limit their support options or charge extra for priority assistance. In contrast, SE Ranking makes reaching out simple, with a chatbox visible on every page, so youโ€™re never left searching for contact details.

What really stands out is the responsiveness. Thereโ€™s no automated โ€œRead this firstโ€ roadblock before getting to an actual person. You can start a chat instantly, and in my experience, responses come within minutes.


What are the Alternatives to SE Ranking?

Here are the top 2 alternatives to SE Ranking.

  1. Semrush
  2. SpyFu

1. Semrush

I have been using Semrush for 8 years now. If youโ€™re looking for a powerful alternative to SE Ranking software, Semrush is exclusively for you. Semrush gives you access to over 60+ SEO tools under one roof, including keyword research, site audit, position tracking, brand monitoring, competitor research, and more.

Pros:

  • Gives you access to over 60 tools
  • Backlink Audit Tool helps you analyze your website backlinks and you can also use their site audit feature to find and fix your site SEO issues
  • It offers the largest keyword database on the market
  • Daily rank tracking
  • On-page SEO analysis
  • Gives access to the Image editor, link shortener, UTM builder and more
  • Explore any websiteโ€™s traffic and visitor engagement

Cons:

  • Itโ€™s quite expensive when compared to SE Ranking software as Semrush pricing plans start at around $129.95/mo whereas the SE Ranking starts at $52/mo

Pricing: Semrush pricing starts from $129.95/month.

Browse More:

2. SpyFu

If youโ€™re looking for a powerful yet affordable competitor research tool, SpyFu is a great choice for you. It provides you unlimited SEO & PPC data starting at only $39 per month.

Pros:

  • Incredible tool for competitor research as you can easily see what your competitors are doing
  • Extremely affordable as their pricing plans start only at $39/mo
  • Search for any domain and see every place theyโ€™ve shown up on Google
  • Discover any websiteโ€™s every ad variation in the last 15 years
  • Monitor your paid and SEO rankings on Google, Bing and Yahoo
  • Offers 30-day, no questions-asked, money back guarantee

Cons:

  • Mobile ranking is missing in SpyFu

Pricing: SpyFu offers the three pricing plans starting from $39/month

Browse More:


FAQs

Hereโ€™s a list of some of the frequently asked questions about the SE Ranking SEO tool.

What is SE Ranking?

SE Ranking is an all-in-one SEO software created for website owners, agencies, and SEO experts. It helps you with position tracking, keyword suggestions, competitor analysis, and many more.

Does SE Ranking offer a free trial?

Yes, SE Ranking offers a free 14-day trial where youโ€™ll get access to their Essential plan along with the โ€œWhite Labelโ€ feature for 14 days.

Which is better, SE Ranking vs Semrush?

Both SE Ranking and Semrush are great SEO tools that are used by a ton of people worldwide.ย Semrush is expensive when compared to SE Ranking (as Semrush costs around $129.95/mo whereas SE Ranking pricing starts at $52/mo). However, Semrush offers over 45 SEO tools. So it depends on your websiteโ€™s SEO and budget.

What are SE Rankingโ€™s top competitors?

Here are some of the SE Rankingโ€™s top competitors and alternatives.
โ€“ Semrush
โ€“ SpyFu
โ€“ Ahrefs
โ€“ Moz Pro
โ€“ Mangools Tools

Is SE Ranking a good tool for tracking keyword rankings?

Yes, SE Ranking is mostly used for keyword rank tracking. Youโ€™ll get daily keyword ranking updates using their software, and it gives you accurate rank tracking data.


Final Thoughts On SE Ranking โ€‹Review

SE Ranking offers a full pack of SEO tools at affordable prices. 

If youโ€™re looking for an affordable yet powerful SEO toolkit that helps you with most of the SEO related stuff, you should definitely check out SE Ranking SEO software.

So what are your thoughts on the SE Ranking tool? If you find this review of SE Ranking helpful, please share it with others. Also, let us know if youโ€™ve any questions in the comments below.

Avatar for Anil Agarwal
About Author
Anil Agarwal is the Founder of Bloggerspassion. He is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade Now. He has been featured in Over 100 Publications including Forbes, The HuffPost, HubSpot, Shopify, Semrush, Kinsta, Bluehost, Hostinger and G2.com etc. Know more about Anil Agarwal from here.

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