SE Ranking Review & Tutorial 2021: Is It A Game-Changing SEO Software?

Written by | In group | Updated on
June 24, 2021
SE Ranking
SE Ranking review

Product Name: SE Ranking

4.8

Summary

SE Ranking is a powerful SEO toolkit that offers exceptional features like rank tracking, marketing plan, site audits, and more. 

SE Ranking pricing plans start just at $31/mo and it also offers a 14-day FREE trial (no credit card required). 

Here’s our in-depth review of SE Ranking along with a tutorial on how to use the tools provided by SE Ranking.

Looking for an honest SE Ranking review? You’re in the right place.

SE Ranking is a leading SEO software which is used by over 500,000 users worldwide. 

It offers you every SEO tool you need under one roof including keyword rank tracking, competitor research, website audit, keyword research, and more.

The best part? SE Ranking pricing starts only at $31 per month. 

So is SE Ranking software right for you? In this detailed SE Ranking review, let’s find out everything including;

  • SE Ranking competitor research tutorial
  • SE Ranking website audit tool tutorial
  • Features of SE ranking
  • SE Ranking pricing
  • Pros and cons of SE Ranking and many more

Are you ready? Let’s get into the details. 

In-Depth SE Ranking Review 2021: Is It The Most Affordable All In One SEO Toolkit?

SE Ranking review 2021

Features List of SE Ranking

Here’s a list of all the features you get with the SE Ranking SEO software.

  • Keyword Rank Tracker
  • Website Audit
  • On-Page Checker
  • Backlink Checker
  • Backlink Monitor
  • Page Changes Monitoring
  • Keyword Research & Suggestions Tool
  • Keyword Grouper
  • Marketing Plan 
  • And Many More

So what are you waiting for?

Let’s now talk about how you can use some of the tools provided by SE Ranking along with their tutorials. 

100% Accurate Keyword Rank Tracker

The #1 reason over 500,000 people use SE Ranking is because of the keyword rank tracker. SE Ranking helps you find accurate keyword ranking positions.

Here’s how you can use the keyword rank tracker tool from SE Ranking to track your keywords.

Once you’re on the Rankings section on the SE Ranking tool, click on the “Create Project” to add your website or domain.

Once your website is added, it will instantly check the data to provide you a list of all your website’s current keyword rankings.

Here’s how it looks like;

keyword rank tracking

As you can see above, you’ll be able to see your average keyword position once you add your project.

You can also click on the detailed analytics to see all your keyword rankings.

Have a look;

keyword rankings

As you can see above, you’ll be able to see all your keyword positions across all search engines.

You’ll get keyword positions in many ways including;

  • Top 1 ranking keywords (along with their position changes, be it inclined or declined)
  • Top 3 ranking keywords (along with their position changes, be it inclined or declined)
  • Top 5 ranking keywords (along with their position changes, be it inclined or declined)
  • Top 10 ranking keywords (along with their position changes, be it inclined or declined)

Once you start scrolling down, it will start showing you all your website’s keyword rankings across various search engines.

Here’s how it looks like;

top keywords

As you can see above, you can see a list of all the individual keywords positions along with their search volumes.

Keyword Rank Tracker from SE Ranking analyzes both Google’s desktop and mobile search results. Apart from rank tracking, you can also track SERP features, paid rankings in Google Ads, search volume, and more.

All in all, SE Ranking’s Keyword Rank Tracker is an excellent tool that provides you accurate data and you can track up to 5 search engines or locations.

So… are you excited to try their tool?

SE Ranking Keyword Research Tool

Here’s how you can use the keyword research tool from SE Ranking to find better keywords.

Once you’re on the tool, head over to the “Keyword Research” section which looks like this;

se ranking keyword research tool

Now, enter any keyword of your choice. 

se ranking keyword research

As you can see, you can also easily change the database and country (pick the one where your target audiences are).

Once you enter a keyword and hit on the Analyze button, it instantly gives you the keyword data which looks like this;

keyword ideas

As you can see above, the tool will show you various keyword metrics including;

  • Keyword difficulty (it shows you how difficult it is rank for a keyword, try to pick keywords with less keyword difficulty)
  • Keyword ideas including similar keywords and related keywords
  • Search volume of the keywords and more

Here’s a keyword difficulty chart that helps you easily pick the RIGHT keywords.

se ranking kd

As you can see above, it’s a good idea to pick keywords with the keyword difficulty less than 55. 

You can click on the “View Detailed Report” under related keywords or similar keywords sections to find more keyword terms.

Have a look;

se ranking keywords

As you can see above, we sorted the results by “difficulty” – so the tool shows you all the keywords with less keyword difficulty (from low to high).

You can also find keyword terms in various ways including;

  • Similar keywords
  • Related keywords
  • Low search volume keywords 

SE Ranking keyword tool also shows you the organic SERP rankings for the keywords you want to rank for.

Here’s how it looks like;

organic SERP

As you can see above, you can easily find a ton of things in the organic SERP section including;

  • Top search results for the keywords (along with their URLs, traffic, traffic cost, total number of keywords they’re ranking for)
  • Change in their current keyword ranking positions 

So there you go. That’s how you can use their keyword tool to easily find low competitive keywords and analyze your competitors current organic SERP rankings. 

SE Ranking Competitor Research Tool

Want to spy on your competitors’ websites? Then, the competitor research tool from SE Ranking is exclusively for you.

Just enter any domain or URL and you’ll get comprehensive data of its organic (SEO) and paid promotion (PPC) strategies.

Here’s how to use it like a pro.

Enter your competitor’s domain or URL once you’re on the SE Ranking competitor research tool.

SE Ranking competitor research tool

As you can see above, it instantly reveals your competitors data including;

  • Total number of organic visits from different countries
  • Domain trust (it is calculated based on multiple factors including the number and the quality of a website’s referring domain and backlink profile)
  • Page trust (it is calculated based on multiple factors including the number and the quality of referring domains and backlinks pointing to a page)
  • Organic traffic (shows you the estimated number of clicks the analyzed website will get on Google)
  • Total number of keywords the domain ranks for
  • Estimated traffic cost 

You can also find a list of all the organic keywords which helps you find a list of the websites that have the same organic keywords as the analyzed website.

Have a look;

se ranking organic keywords

As you can see above, you’ll be able to easily identify organic keywords along with their search volume, current position on Google, competition and CPC of those keywords.

The best part about using the Competitive Research tool from SE Ranking is it helps you compare semantics to your rivals’ keywords.

Here’s how it looks like;

se rankings semantics

As you can see above, it will show you a map of your competitors’ rivals along with keywords where you can find;

  • All keywords
  • Common keywords 
  • Missing keywords
  • Unique keywords and so on

You can also enter your own domain to compare semantics to your rivals’ keywords. That’s how you can easily analyze keyword overlaps between your website and those of your competitors. 

So what are you waiting for?

Try Competitor Research tool from SE Ranking

SE Ranking Website Audit Tool

SE Ranking offers an amazing tool called “Website Audit” which helps you easily find and fix all the SEO and technical issues on your website.

Once you run the audit feature of your website, it instantly scans your whole website and gives you a report.

Here’s how it looks like;

se ranking site audit

As you can see, you’ll find several things like;

  • Total number of pages crawled
  • Total number of URLs find within your website
  • Overall health score of your website (it is calculated based on the number of issues that were found on the website during the audit and the impact these issues have on website performance)

It will also show you a list of all the top issues found on your website.

Have a look;

top issues

SE Ranking website audit tool performs link-by-link crawling from the homepage to the deepest pages. It also crawls all the pages specified in the XML Sitemap file. 

What else does the website audit tool from SE Ranking?

Here’s what you can find with the SE Ranking’s website audit tool.

  • Technical issues on your website such as 3xx, 4xx and 5xx status codes, as well as those pages blocked by robots.txt
  • Find pages with missing or duplicate meta tags
  • Discover how quickly your website loads up on mobile devices
  • Scan every image on your website and identify if any images are missing ALT tags or have the 404 errors
  • Your website’s core web vitals score 
  • Find out how many internal links there are on your website including their source and destination pages and many more

So how much time does it take to generate a website audit report?

It depends on the number of pages and images on the website, as well as the internal queue in the system. That being said, you will get an email notification once the audit report has been generated.

SE Ranking Social Media Management Tool & Marketing Plan

Looking for a social media management tool to post, monitor and analyze your social media activities? SE Ranking offers an exclusive social media management tool for you!

Social media plays a key role in SEO. If you want to improve social media rankings and engagement, SE Ranking’s social media tool is a great addition for you.

Here’s what you can do with this tool.

  • You can monitor your accounts, pages and groups on social media networks including Facebook and Twitter
  • You can analyze Facebook user activity
  • You can analyze Facebook demographic data
  • You’ll get access to Twitter audience and subscribers analytics
  • You’ll get access to Twitter retweet and bookmarks statistics

Above all, this tool helps you with auto-posting. That means, once you’ve connected your Facebook or Twitter accounts, you can easily create posts to schedule in advance for auto-posting.

Another incredible feature of SE Ranking is it provides you a ready-to-use “SEO Marketing Plan”.

Whether you’re new to SEO or looking for a solid SEO marketing plan to boost your search rankings, the SEO Marketing Plan from SE Ranking is just for you.

It gives you access to a SEO checklist that consists of all the points you need to stay on top.

Here’s how it looks like;

bp marketing plan

As you can see above, it basically gives you a to-do list that you can use as a step-by-step SEO guide to improve your search rankings and avoid common SEO pitfalls.

Here’s what it includes;

Apart from the above, you can also customize your SEO to-do list by adding other activities that are related to your website or project.

SE Ranking Pricing 

So how much does SE Ranking cost you?

SE Ranking offers you the following THREE pricing plans.

  1. Optimum
  2. Plus
  3. Enterprise

Let’s talk about all of their pricing plans along with the features and limits so you can pick the right one that suits your budget and website needs.

1. Optimum plan from SE Ranking

If you’re looking for the most affordable plan from SE Ranking, this one’s for you which costs you only $31 per month where you can track up to 250 keywords.

Here’s what you’ll get with this plan.

  • Add up to 10 websites
  • Website audit for 25,000 pages
  • Monitor 5000 backlinks
  • Check backlinks for 20 domains/day
  • On-Page Checker for 150 pages

2. Plus plan from SE Ranking

If you’re a small business or website owner, this is a great plan for you which costs you $71 per month and you’ll get access to white label SEO reports with this plan.

Here’s what you’ll get with this plan.

  • Add unlimited number of websites
  • Website audit for 150,000 pages
  • Monitor 25,000 backlinks
  • Check backlinks for 100 domains/day
  • On-Page Checker for 450 pages
  • You can monitor up to 100 pages for changes 
  • SEO/PPC database expansion: 10,000
  • Access to white label reports 

3. Enterprise plan from SE Ranking

If you’re running an agency and looking for white label reports along with API access, this is the right plan for you which costs you $151 per month.

Here’s what you’ll get with this plan.

  • Add unlimited number of websites
  • Website audit for 250,000 pages
  • Monitor 75,000 backlinks
  • Check backlinks for 300 domains/day
  • On-Page Checker for 750 pages
  • You can monitor up to 250 pages for changes 
  • SEO/PPC database expansion: 25,000
  • Access to white label reports and API

So what are you waiting for?

Quick note: If you go with their ANNUAL plans, you’ll instantly get a 20% discount on ALL their plans.

Grab 14 Days FREE Trial of SE Ranking (No Credit Card Required)

Want to know how to grab a free trial from SE Ranking? Follow these simple steps.

Visit this special link to grab the SE Ranking 14 days free trial.

Once you click on the link, you’ll be taken to their homepage which looks like this;

se ranking 14 days free trial

Click on the “Start free trial” button to continue.

Now, simply enter your name, email, etc to create a free account with SE Ranking where you’ll get a 14 days free trial.

se ranking free trial

There’s no credit card required to grab the SE Ranking 14-day free trial. You can also sign up using your Facebook or Google account for free. 

Once your account is created, you’ll get instant access to their “Optimum plan” which you can use FREE for the next 14 days.

With the Optimum plan, you can add up to 3 websites, track up to 250 keyword rankings, and conduct website audit for 1000 pages. 

Pros & Cons of SE Ranking

This SE Ranking review will be incomplete without mentioning its pros and cons.

Pros:

  • Gives you access to a 14-day free trial
  • Affordable pricing packages starting only at $31 per month
  • You can analyze the target URL for the target keyword
  • Access to keyword rank tracking and find out the reasons behind rankings fluctuations
  • Offer a free on-page SEO audit to your website visitors which you can use a lead generator
  • Check the search volume of any keyword
  • Schedule automatic social media posting
  • Create automated or manually generated branded reports
  • Perform website audits to analyze all of your pages

Cons:

  • The website audit can take a lot of time when you update big lists of data (especially when you’ve thousands of posts)

What are the alternatives to SE Ranking?

Here are the top 3 alternatives to SE Ranking.

  1. Semrush
  2. Serpstat
  3. SpyFu

Let’s talk about each one of them along with their features and pricing so you can pick the right tool that suits your needs.

1. Semrush

If you’re looking for a powerful alternative to SE Ranking software, Semrush is exclusively for you. Semrush gives you access to over 45 SEO tools under one roof including keyword research, site audit, position tracking, brand monitoring, competitor research, and more.

Pros:

  • Gives you access to over 45 tools
  • Backlink Audit Tool helps you analyze your website backlinks and you can also use their site audit feature to find and fix your site SEO issues
  • It offers the largest keyword database on the market
  • Daily rank tracking
  • On-page SEO analysis
  • Gives access to Image editor, link shortener, UTM builder and more
  • Explore any website’s traffic and visitor engagement

Cons:

  • It’s quite expensive when compared to SE Ranking software as Semrush pricing plans start at around $120/mo whereas the SE Ranking starts at $31/mo

Pricing: Semrush offers you the following three pricing plans.

1. Pro: This is the starter plan from Semrush which is useful for website owners and costs you $119.95/mo and gives access to the following limits.

  • Results per report: 10,000
  • Reports per day: 3,000
  • Projects: 5
  • Keywords to track: 500
  • Pages to crawl: 100,000

2. Guru: This plan is suitable for growing businesses which costs you $229.95/mo and gives access to the following limits.

  • Results per report: 30,000
  • Reports per day: 5,000
  • Projects: 15
  • Keywords to track: 1500
  • Pages to crawl: 300,000

3. Business: This plan is suitable for agencies which cost you $449.95/mo and give access to the following limits.

  • Results per report: 50,000
  • Reports per day: 10,000
  • Projects: 40
  • Keywords to track: 5000
  • Pages to crawl: 10,00,000

So what are you waiting for?

2. Serpstat

Serpstat is an all-in-one SEO platform that helps you with every SEO related task ranging from keyword research to site audit to backlink analysis. Serpstat is one of the best alternatives to SE Ranking.

Pros:

  • Affordable SEO tool as their pricing starts at $55/mo
  • Track position changes of domains
  • Keyword clustering and identifying content opportunities is great
  • Analyze your competitors’ SEO tactics
  • Easily identify the best backlink sources
  • Check your website for SEO errors using website audit feature
  • Create SEO reports for your clients

Cons:

  • It doesn’t have as much backlink or competitor analysis data as Semrush

Pricing: Serpstat offers you the following four pricing plans.

1. Lite: This plan costs you $55 per month and gives you access to 4,000 queries per day, 10,000 results per report and 15,000 tracked keywords. You can audit up to 150,000 pages with this plan.

2. Standard: This plan costs you $119 per month comes with 5,000 queries per day, 30,000 results per report, all the premium features like cluster research and missing keywords, access to API, and 60,000 tracked keywords. You can audit up to 400,000 pages with this plan. You can add up to 3 members.  

3. Advanced: This plan costs you $239 per month and includes everything from the ‘Standard’ plan and you’ll get 8,000 queries per day and 50,000 results per report. You can audit up to 1,250,000 pages with this plan. You can also add up to 5 team members to your account.

4. Enterprise: This  plan costs you $399 per month and gives you access to everything from the ‘Advanced’ plan and you’ll get 12,000 queries per day and 75,000 results per report. You can audit up to 2,500,000 pages with this plan. You can also add up to 7 team members to your account.

So what are you waiting for?

3. SpyFu

If you’re looking for a powerful yet affordable competitor research tool, SpyFu is a great choice for you. It provides you unlimited SEO & PPC data starting at only $33 per month.

Pros:

  • Incredible tool for competitor research as you can easily see what your competitors are doing
  • Extremely affordable as their pricing plans start only at $33/mo
  • Search for any domain and see every place they’ve shown up on Google
  • Discover any website’s every ad variation in the last 15 years
  • Monitor your paid and SEO rankings on Google, Bing and Yahoo
  • Offers 30-day, no questions-asked, money back guarantee

Cons:

  • Mobile ranking is missing in SpyFu

Pricing: SpyFu offers the following three pricing plans.

1. Basic: This plan costs you just $33 per month (monthly costs you $39 per month) and you’ll get the following features.

  • Unlimited search results (where you can see all the data)
  • Unlimited data exports
  • Unlimited domain overview PDF
  • 250 sales leads and domain contacts
  • 5k weekly tracked keyword rankings
  • 10k top lists results

2. Professional: This plan costs you just $58 per month (monthly costs you $78 per month) and you’ll get the following features.

  • Unlimited search results (where you can see all the data)
  • Unlimited data exports
  • Unlimited domain overview PDF
  • 500 sales leads & domain contacts
  • 15k weekly tracked keyword rankings
  • 50k top lists results
  • 10k API rows returned
  • Custom branded reporting

3. Team: This plan costs you $199 per month (monthly costs you $299 per month) and you’ll get the following features.

  • Unlimited search results (where you can see all the data)
  • Unlimited data exports
  • Unlimited domain overview PDF
  • 2000 sales leads & domain contacts
  • 40k weekly tracked keyword rankings
  • 75k top lists results
  • 10k API rows returned
  • Custom branded reporting
  • 5 user logins

So what are you waiting for?

FAQs | SE Ranking Review and Tutorial 2021

Here’s a list of some of the frequently asked questions around the SE Ranking SEO tool.

What is SE Ranking?

SE Ranking is an all in one SEO software created for website owners, agencies and SEO experts. It helps you with position tracking, keyword suggestions, competitor analysis, and many more.

Does SE Ranking offer a free trial?

Yes, SE Ranking offers a free 14-day trial where you’ll get access to their Optimum plan along with the “White Label” feature for 14 days. 

Click here to grab their FREE trial (no credit card required!)

What is an SE Ranking white label account?

The SE Ranking white label feature allows you to use your own domain for White Label SEO without having to provide a single link to SE Ranking. You can also use a custom domain, logo, branding and more with the White Label feature. To put it simply, the white label SEO feature helps you provide SEO services under your brand name.

Which is better among SE Ranking vs Semrush?

Both SE Ranking and Semrush are great SEO tools that are used by a ton of people worldwide. 

Semrush is expensive when compared to SE Ranking (as Semrush costs around $120/mo whereas SE Ranking pricing starts at $31/mo). But Semrush offers over 45 SEO tools. So it depends on your website SEO and budget. 

What are SE Ranking’s top competitors?

Here are some of the SE Ranking’s top competitors and alternatives.
– Semrush
– SpyFu
– Ahrefs
– Moz Pro
– Mangools Tools

Where can I get the best SE Ranking deals?

You can use this link to get the BEST deals on SE Ranking along with a 14-day free trial of their Optimum plan.

Is SE Ranking a good tool for tracking keyword rankings?

Yes, SE Ranking is mostly used for keyword rank tracking. You’ll get daily keyword ranking updates using their software and it gives you accurate rank tracking data. 

Few more helpful resources for you:

Unbiased Verdict of SE Ranking SEO Tool

SE Ranking offers a full pack of SEO tools at affordable prices. 

If you’re looking for an affordable yet powerful SEO toolkit that helps you with most of the SEO related stuff, you should definitely check out SE Ranking SEO software.

So what are your thoughts on the SE Ranking review? If you find this review of SE Ranking helpful, please share it with others. Also, let us know if you’ve any questions in the comments below.

Anil Agarwal

SE Ranking Review & Tutorial 2021: Is It A Game-Changing SEO Software?Anil Agarwal who owns Bloggerspassion.com, is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade. Bloggers Passion has been featured on premium online sites like Forbes, Huffingtonpost, Semrush, Problogger, Crazy Egg, The Next Web and so on.

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5 Comments on "SE Ranking Review & Tutorial 2021: Is It A Game-Changing SEO Software?"

  1. vishwajeet says:

    This seems a complete solution or package for SEO related queries. Thanks for reviewing SE ranking tools.

  2. mahfuja akhter says:

    Hello Anil Sir,

    You have written a valuable review article! I got confused after reading this article. But can you tell me which one is better between SEMrush and SE Ranking?

    • Anil Agarwal says:

      If you are looking for an SEO tool which is affordable, you can go for SE Ranking. I really like SE Ranking Rank Tracking tool. And if you have the budget and looking for an all in one SEO tool, you can go for Semrush.

  3. Digital Gaurav says:

    Hello Anil Sir,

    You have written a valuable review article! I got confused after reading this article. But can you tell me which one is better between SEMrush and SE Ranking?

    Well, SE Ranking tool is new for me, and now I’m going to test their 14-day trial to learn SE Ranking!

    And I’m so much happy, because of you I got an SE Ranking’s 14-day trial. Thank you so much for writing this review…

  4. Vaibhav Devkule says:

    Hi
    Thank You for Sharing this SEO tool
    I understand all the things
    Thank You 😌

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