SE Ranking Review 2024 with 14 Days Free Trial: Is It A Game-Changing SEO Software?

SE Ranking
SE Ranking review

Product Name: SE Ranking



SE Ranking is an ideal SEO toolkit for beginners that offers exceptional features like rank tracking, Keyword research, and site audits.  SE Ranking pricing plans start just at $44/mo, and it also offers a 14-day FREE trial (no credit card required).  Here’s our in-depth SE Ranking review, along with a tutorial on how to use the tools provided by SE Ranking.

SE Ranking is an excellent choice for SEO beginners who might not have the budget for premium tools like Semrush or Ahrefs.

The best part is that SE Ranking’s pricing starts at just $44 per month, making it an affordable option for those looking to improve their SEO efforts.

You get a wide range of features commonly found in robust SEO tools, including keyword rank tracking, competitor research, backlink analysis, website audits, and keyword research.

SE Ranking has been gaining popularity rapidly and is now trusted by over 800,000 users around the world.

While I’ve been using Semrush for my SEO needs for the past 8 years, I was excited to test SE Ranking and share my experience in this SE Ranking review article.

Are you ready to dive into the details with me? Let’s go!

SE Ranking Review: Is It The Most Affordable SEO Tool?

SE Ranking review 2024

Features List of SE Ranking

Here’s a list of all the features you get with the SE Ranking SEO software.

  • Keyword Rank Tracker
  • Website Audit
  • On-Page Checker
  • Backlink Checker
  • Backlink Monitor
  • Page Changes Monitoring
  • Keyword Research & Suggestions Tool
  • Content Marketing & Editor
  • Backlink Gap Analyzer
  • On-Page SEO Checker
  • Keyword Grouper
  • Marketing Plan 
  • And Many More

Let’s check out some of the tools provided by SE Ranking, along with their tutorials. 

1. 100% Accurate Keyword Rank Tracker

Over 800,000 people use SE Ranking because of the keyword rank tracker. SE Ranking helps you find accurate keyword ranking positions.

Once you’re on the Rankings section on the SE Ranking tool, click on the “Create Project” to add your website or domain.

Add your website URL, select the search engine for which you want to track the keywords. You can add the keywords manually or select the SE Ranking suggested keywords.

SE Rank tracking

Once your website is added, it will instantly check the data to provide you a list of all your website’s current keyword rankings.

keyword rank tracking

As you can see above, you’ll be able to see your average keyword position once you add your project.

You can also click on the detailed analytics to see all your keyword rankings.

Have a look;

SE Ranking Detailed keyword positions

As you can see above, you’ll be able to see all your keyword positions across all search engines.

You’ll get keyword positions in many ways, including;

  • Top 1 ranking keywords (along with their position changes, be it inclined or declined)
  • Top 3 ranking keywords (along with their position changes, be it inclined or declined)
  • Top 5 ranking keywords (along with their position changes, be it inclined or declined)
  • Top 10 ranking keywords (along with their position changes, be it inclined or declined)

Once you start scrolling down, it will start showing you all your website’s keyword rankings across various search engines.

top keywords

As you can see above, you can see a list of all the individual keyword positions along with their search volumes.

Keyword Rank Tracker from SE Ranking analyzes both Google’s desktop and mobile search results. Apart from rank tracking, you can also track SERP features, paid rankings in Google Ads, and search volume.

You can track keywords for up to 5 search engines or locations with SE Ranking’s Keyword Rank Tracker.

2. SE Ranking Keyword Research Tool

You can use the keyword research tool from SE Ranking to find better keywords to make your content plan.

Once you’re on the tool, Click on the “Keyword Research” under the “SEO Tools” section.

se ranking keyword research tool

Now, enter any keyword of your choice. 

se ranking keyword research

You can also easily change the database and country (pick the one where your target audiences are).

Once you enter a keyword and hit on the Analyze button, you will instantly get the results in terms of difficulty, search volume, and keyword ideas.

keyword ideas

As you can see above, the tool will show you various keyword metrics, including;

  • Keyword difficulty shows you how difficult it is to rank for a keyword. You should try to pick keywords with less keyword difficulty)
  • Keyword ideas, including similar keywords and related keywords
  • Search volume of the keywords.

Here’s a keyword difficulty chart that helps you easily pick the RIGHT keywords.

se ranking kd

As you can see above, it’s a good idea to pick keywords with a difficulty of less than 55. 

You can click on the “View Detailed Report” under related keywords or similar keywords sections to find more keyword terms.

Have a look;

SE ranking similar keywords

As you can see above, we sorted the results by “difficulty,” – so the tool shows you all the keywords with less keyword difficulty (from low to high).

You can also find keyword terms in various ways, including;

  • Similar keywords
  • Related keywords
  • Low search volume keywords 

SE Ranking keyword tool also shows you the organic SERP rankings for the keywords you want to rank for.

organic SERP

You can easily find a ton of things in the organic SERP section, including;

  • Top search results for the keywords, along with their URLs, traffic, traffic cost, and total number of keywords they’re ranking for.
  • Change in their current keyword ranking positions. 

3. SE Ranking Competitor Research Tool

SE Ranking Competitive Research tool is a powerful tool to spy on your competitors’ websites about their organic traffic, keywords, and domain trust.

Enter your competitor’s domain or URL once you’re on the SE Ranking competitor research tool. I tested SE ranking to analyze the website Authorityhacker which operates in the same niche as Bloggerspassion..

SE Ranking competitor research tool

As you can see above, it instantly reveals your competitor’s data including;

  • Traffic Geo – Total number of organic visits from different countries
  • Domain trust – It is calculated based on multiple factors, including the number and the quality of a website’s referring domain and backlink profile.
  • Page trust – Calculated based on multiple factors, including the number and the quality of referring domains and backlinks pointing to a page.
  • Organic traffic – This shows the estimated number of clicks the analyzed website will get on Google.
  • Keywords – Total number of keywords the domain ranks for
  • Estimated traffic cost 

You can also access a list of all the organic keywords for which your competitor’s website is ranking. This can provide valuable insights and new content ideas.

SE Ranking organic keywords

As you can see above, you’ll be able to easily identify organic keywords along with their search volume, current position on Google, competition, and CPC of those keywords.

The best part about using the Competitive Research tool from SE Ranking is it helps you compare semantics to your rivals’ keywords.

It looks like;

se rankings semantics

As you can see above, it will show you a map of your competitors’ rivals along with;

  • All Keywords
  • Common keywords 
  • Missing keywords
  • Unique keywords

You can also enter your own domain to compare semantics to your rivals’ keywords. That’s how you can easily analyze keyword overlaps between your website and those of your competitors. 

4. SE Ranking Backlink Checker 

SE backlink checker is an essential tool for SEO to optimize your site’s performance in search results. 

You can use SE backlink checker to analyze your competitor’s backlink profile, allowing you to identify opportunities for improvement and outperform them in search engine rankings.

You can effortlessly monitor the quantity and quality of backlinks pointing to the site.

To use the backlink checker tool, click on the “backlink checker” under the “SEO Tools” section. Enter the domain and click on the search button.

I ran the backlink checker on the authorityhacker website.

SE banklink checker

You get a detailed analysis of the backlink profile, including information about referring domains, anchor texts, and the authority of the linking websites.

SE ranking backlink checker data

Click on the “referring domain” to check all the websites that link to your competitor’s website. Here is what the list looks like;

Se ranking referring domains

SE Ranking also provides a “Backlink Gap Analyzer” that allows you to identify the backlink gap between your website and your competitor’s websites. 

You can identify the specific websites that link to your competitors but not to your own site. You can identify untapped opportunities to acquire high-quality backlinks from reputable sources.

Se ranking backlink analyzer

I compared the backlink profile of Bloggerspassion with Authorityhacker. SE ranking gives the list of all the referring domains that link to Authorityhacker but not to my website.

SE ranking backlink gap data

Based on the data, you can plan your outreach efforts and content creation to target websites that are already linking to similar content or websites in your niche.

5. SE Ranking Website Audit Tool

SE Ranking offers an amazing tool called “Website Audit,” which helps you easily find and fix all the SEO and technical issues on your website.

Once you run the audit feature of your website, it instantly scans your whole website and gives you a report.

Bloggerspassion audit report

As you can see, you’ll find several things like;

  • Total number of pages crawled
  • Total number of URLs found within your website
  • The overall health score of your website – is calculated based on the number of issues that were found on the website during the audit and the impact these issues have on website performance.

It will also show you a list of all the top issues found on your website.

Have a look;

top issues

SE Ranking website audit tool performs link-by-link crawling from the homepage to the deepest pages. It also crawls all the pages specified in the XML Sitemap file. 

Here’s what you can find with the SE Ranking’s website audit tool.

  • Technical issues on your website, such as 3xx, 4xx, and 5xx status codes, as well as those pages blocked by robots.txt
  • Find pages with missing or duplicate meta tags
  • Discover how quickly your website loads up on mobile devices
  • Scan every image on your website and identify if any images are missing ALT tags or have 404 errors
  • Your website’s core web vitals score 
  • Find out how many internal links there are on your website, including their source and destination pages.

6. On-Page SEO Checker 

You can use On-Page SEO Checker to optimize your website’s individual pages for improved search engine rankings. 

You get a comprehensive report with a page quality score, SEO tasks, and a list of issues found during the audit for a particular audit. 

SE On-Page SEO Checker assesses 14 parameters like title, URL, content, indexing, and media internal & external links to identify the areas where you can improve on-page optimization. 

RE ranking on-page SEO checker

The issues are categorized as errors, warnings, and notices. Each category has a different weight and impact on the overall score, making it easier to figure out which issues should be fixed in the first place.

7. Content Marketing & Editor Tool

SE Ranking’s AI Content Editor is a powerful tool that harnesses the capabilities of artificial intelligence to fasten your SEO-optimized content creation process.

You can either generate brand-new SEO-optimized content or enhance your existing articles with this AI-driven editor. It offers real-time SEO analysis, provides valuable keyword recommendations, conducts competitor analysis, and even supplies content templates for your convenience.

You need to add information like target keywords, geography, language, and article title to start the AI content generation. 

SE ranking content editor

You can even specify a competitor’s URL for analysis and content inspiration.

Content editor additional options

You can watch the complete video to learn how to use SE Content Editor

Please note that SE Content Editor is offered as an add-on product to their SEO plan and is available in three pricing plans:

  • $29 per month plan – You can generate 15 articles per month with 25,000 words for AI Writer. You also get 3 plagiarism checks. 
  • $49 per month plan – You can generate 30 articles per month with 50,000 words for AI Writer. You also get 5 plagiarism checks. 
  • $99 per month plan – You can generate 120 articles per month with 250,000 words for AI Writer. You also get 10 plagiarism checks. 

You can choose the plan that best suits your content creation needs and enjoy the benefits of AI-driven content optimization with SE Ranking.

8. SE Ranking Social Media Management Tool & Marketing Plan

SE Ranking offers an exclusive social media management tool.

You can do multiple things with this tool, like;

  • You can monitor your accounts, pages, and groups on social media networks, including Facebook and Twitter.
  • You can analyze Facebook user activity
  • You can analyze Facebook demographic data
  • You’ll get access to Twitter audience and subscriber’s analytics.
  • You’ll get access to Twitter retweet and bookmark statistics.

Above all, this tool helps you with auto-posting. Once you’ve connected your Facebook or Twitter accounts, you can easily create posts to schedule in advance for auto-posting.

Another incredible feature of SE Ranking is it provides you a ready-to-use “SEO Marketing Plan.”

It gives you access to an SEO checklist that consists of all the points you need to stay on top.

Here’s what it looks like;

bp marketing plan

As you can see above, it basically gives you a to-do list that you can use as a step-by-step SEO guide to improve your search rankings and avoid common SEO pitfalls.

Here’s what it includes;

Apart from the above, you can also customize your SEO to-do list by adding other activities that are related to your website or project.

SE Ranking Customer Review and Rating 

SE Ranking has received positive attention and praise from its users. Let’s take a look at what customers have to say about their experience with SE Ranking on Trustpilot:

Customer ratings of SE Ranking on Trustpilot;

SE Ranking got a 4.1-star rating from about 500 users on Trustpilot. More than 87% of users give a 5-star rating to SE Ranking.

Se Ranking customer review rating on Trustpilot

Customer ratings of SE Ranking on G2;

SE Ranking got a 4.8-star rating from over 1,200 users on G2. More than 89% of users give a 5-star rating to SE Ranking.

Se Ranking customer review rating on G2

These review ratings reflect the high level of satisfaction that SE Ranking brings to its customers, emphasizing its effectiveness as an SEO tool.

SE Ranking Pricing 

SE Ranking offers you the following THREE pricing plans.

  1. Essential
  2. Pro
  3. Business

1. Essential plan from SE Ranking

If you’re looking for the most affordable plan from SE Ranking, this one’s for you. It costs you only $44 per month, where you can track up to 750 keywords.

Here’s what you’ll get with this plan.

  • Add up to 10 websites
  • Website audit for 100,000 pages
  • Monitor 17500 backlinks
  • Check backlinks for 50 domains/day.
  • On-Page Checker for 20 pages per month

2. Pro plan from SE Ranking

If you’re a small business or website owner, this is a great plan for you which costs you $87.20 per month, and you’ll get access to white-label SEO reports with this plan.

Here’s what you’ll get with this plan.

  • Add an unlimited number of websites
  • Website audit for 250,000 pages
  • Monitor 30,000 backlinks
  • Check backlinks for 100 domains/day
  • On-Page Checker for 30 pages
  • You can monitor up to 100 pages for changes 
  • SEO/PPC database expansion: 10,000
  • Access to white-label reports 

3. Business plan from SE Ranking

If you’re running an agency and looking for white-label reports along with API access, this is the right plan for you which costs you $191.20 per month.

Here’s what you’ll get with this plan.

  • Add an unlimited number of websites.
  • Website audit for 700,000 pages
  • Monitor 90,000 backlinks
  • Check backlinks for 300 domains/day
  • On-Page Checker for 100 pages
  • You can monitor up to 250 pages for changes 
  • SEO/PPC database expansion: 25,000
  • Access to white-label reports and API

Quick note: The above price is for annual plans with a 20% discount. If you go for a monthly plan, then you have to pay more for all their plans.

Save More: SE Ranking Coupon: 100% Verified

Grab 14 Days FREE Trial of SE Ranking (No Credit Card Required)

You can use the 14-day free trial version of SE ranking to test the capabilities of the tool.

Visit this special link to grab the SE Ranking 14-day free trial.

Once you click on the link, you’ll be taken to the signup page, which looks like this;

Simply enter your name, email, and password to create a free account with SE Ranking to get a 14-day free trial.

se ranking free trial

There’s no credit card required to grab the SE Ranking 14-day free trial. You can also sign up using your Facebook or Google account for free. 

Once your account is created, you’ll get instant access to their “Essential plan,” which you can use FREE for the next 14 days.

With the Essential plan, you can add up to 5 websites, track up to 750 keyword rankings, and conduct website audits for 1000 pages.

Pros & Cons of SE Ranking

This review will be incomplete without mentioning its pros and cons.


  • Gives you access to a 14-day free trial
  • Affordable pricing packages starting only at $44 per month
  • You can analyze the target URL for the target keyword
  • Access to keyword rank tracking and find out the reasons behind rankings fluctuations
  • Offer a free on-page SEO audit to your website visitors which you can use a lead generator
  • Check the search volume of any keyword
  • Schedule automatic social media posting
  • Create automated or manually generated branded reports
  • Perform website audits to analyze all of your pages


  • The website audit can take a lot of time when you update big lists of data (especially when you’ve thousands of posts)

What are the alternatives to SE Ranking?

Here are the top 3 alternatives to SE Ranking.

  1. Semrush
  2. Serpstat
  3. SpyFu

Let’s talk about each one of them along with their features and pricing so you can pick the right tool that suits your needs.

1. Semrush

I have been using Semrush for 8 years now. If you’re looking for a powerful alternative to SE Ranking software, Semrush is exclusively for you. Semrush gives you access to over 45 SEO tools under one roof, including keyword research, site audit, position tracking, brand monitoring, competitor research, and more.


  • Gives you access to over 45 tools
  • Backlink Audit Tool helps you analyze your website backlinks and you can also use their site audit feature to find and fix your site SEO issues
  • It offers the largest keyword database on the market
  • Daily rank tracking
  • On-page SEO analysis
  • Gives access to Image editor, link shortener, UTM builder and more
  • Explore any website’s traffic and visitor engagement


  • It’s quite expensive when compared to SE Ranking software as Semrush pricing plans start at around $129.95/mo whereas the SE Ranking starts at $44/mo

Pricing: Semrush offers you the following three pricing plans.

1. Pro: This is the starter plan from Semrush, which is useful for website owners and costs you $129.95/mo and gives access to the following limits.

  • Results per report: 10,000
  • Reports per day: 3,000
  • Projects: 5
  • Keywords to track: 500
  • Pages to crawl: 100,000

2. Guru: This plan is suitable for growing businesses which costs you $249.95/mo and gives access to the following limits.

  • Results per report: 30,000
  • Reports per day: 5,000
  • Projects: 15
  • Keywords to track: 1500
  • Pages to crawl: 300,000

3. Business: This plan is suitable for agencies which cost you $499.95/mo and give access to the following limits.

  • Results per report: 50,000
  • Reports per day: 10,000
  • Projects: 40
  • Keywords to track: 5000
  • Pages to crawl: 10,00,000

Browse More:

2. Serpstat

Serpstat is an all-in-one SEO platform that helps you with every SEO-related task ranging from keyword research to site audit to backlink analysis. Serpstat is one of the best alternatives to SE Ranking.


  • Affordable SEO tool as their pricing starts at $59/mo
  • Track position changes of domains
  • Keyword clustering and identifying content opportunities are great.
  • Analyze your competitors’ SEO tactics
  • Easily identify the best backlink sources
  • Check your website for SEO errors using the website audit feature.


  • It doesn’t have as much backlink or competitor analysis data as Semrush

Pricing: Serpstat offers you the following four pricing plans.

1. Individual: This plan costs you $59 per month and gives you access to 100 queries per day, 2000 results per report, and 10,000 tracked keywords. You can audit up to 30,000 pages with this plan.

2. Team: This plan costs you $119 per month and comes with 500 queries per day, 10,000 results per report, all the premium features like cluster research and missing keywords, access to API, and 50,000 tracked keywords. You can audit up to 150,000 pages with this plan. You can add up to 3 members.  

3. Agency: This plan costs you $479 per month and includes everything from the ‘Team’ plan, and you’ll get 5,000 queries per day and 100,000 results per report. You can audit up to 1,500,000 pages with this plan. You can also add up to 30 team members to your account.

Browse More:

3. SpyFu

If you’re looking for a powerful yet affordable competitor research tool, SpyFu is a great choice for you. It provides you unlimited SEO & PPC data starting at only $39 per month.


  • Incredible tool for competitor research as you can easily see what your competitors are doing
  • Extremely affordable as their pricing plans start only at $39/mo
  • Search for any domain and see every place they’ve shown up on Google
  • Discover any website’s every ad variation in the last 15 years
  • Monitor your paid and SEO rankings on Google, Bing and Yahoo
  • Offers 30-day, no questions-asked, money back guarantee


  • Mobile ranking is missing in SpyFu

Pricing: SpyFu offers the following three pricing plans.

1. Basic: This plan costs you just $39 per month, and you’ll get the following features.

  • 10,000 search results
  • 10,000 data exports
  • 100 domain overview PDF
  • 250 sales leads and domain contacts
  • 5k weekly tracked keyword rankings
  • 6 months of historical data

2. Professional: This plan costs you just $39 for the first month and then $79 per month after that. You’ll get the following features.

  • Unlimited search results (where you can see all the data)
  • Unlimited data exports
  • Unlimited domain overview PDF
  • 500 sales leads & domain contacts
  • 15k weekly tracked keyword rankings
  • 10+ years of historical data
  • API Access
  • Custom branded reporting

3. Team: This plan costs you $299 per month, and you’ll get the following features.

  • Unlimited search results (where you can see all the data)
  • Unlimited data exports
  • Unlimited domain overview PDF
  • 2000 sales leads & domain contacts
  • 40k weekly tracked keyword rankings
  • 10+ years of historical data
  • API Access
  • Custom branded reporting
  • 5 user logins

Browse More:


Here’s a list of some of the frequently asked questions about the SE Ranking SEO tool.

What is SE Ranking?

SE Ranking is an all-in-one SEO software created for website owners, agencies, and SEO experts. It helps you with position tracking, keyword suggestions, competitor analysis, and many more.

Does SE Ranking offer a free trial?

Yes, SE Ranking offers a free 14-day trial where you’ll get access to their Essential plan along with the “White Label” feature for 14 days.

What is an SE Ranking white label account?

The SE Ranking, white label feature, allows you to use your own domain for White Label SEO without having to provide a single link to SE Ranking. You can also use a custom domain, logo, branding, and more with the White Label feature. To put it simply, the white-label SEO feature helps you provide SEO services under your brand name.

Which is better, SE Ranking vs Semrush?

Both SE Ranking and Semrush are great SEO tools that are used by a ton of people worldwide. 

Semrush is expensive when compared to SE Ranking (as Semrush costs around $129.95/mo whereas SE Ranking pricing starts at $44/mo). However, Semrush offers over 45 SEO tools. So it depends on your website’s SEO and budget. 

What are SE Ranking’s top competitors?

Here are some of the SE Ranking’s top competitors and alternatives.
– Semrush
– SpyFu
– Ahrefs
– Moz Pro
– Mangools Tools

Is SE Ranking a good tool for tracking keyword rankings?

Yes, SE Ranking is mostly used for keyword rank tracking. You’ll get daily keyword ranking updates using their software, and it gives you accurate rank tracking data. 

Here are a few more helpful resources for you:


SE Ranking offers a full pack of SEO tools at affordable prices. 

If you’re looking for an affordable yet powerful SEO toolkit that helps you with most of the SEO related stuff, you should definitely check out SE Ranking SEO software.

So what are your thoughts on the SE Ranking tool? If you find this review of SE Ranking helpful, please share it with others. Also, let us know if you’ve any questions in the comments below.

About Author
Anil Agarwal is the Founder of Bloggerspassion. He is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade Now. He has been featured in Over 100 Publications including Forbes, The HuffPost, HubSpot, Shopify, Semrush, Kinsta, Bluehost, Hostinger and etc. Know more about Anil Agarwal from here.

Reader Comments (5)

  1. Hello Anil Sir,

    You have written a valuable review article! I got confused after reading this article. But can you tell me which one is better between SEMrush and SE Ranking?

    • If you are looking for an SEO tool which is affordable, you can go for SE Ranking. I really like SE Ranking Rank Tracking tool. And if you have the budget and looking for an all in one SEO tool, you can go for Semrush.

  2. Hello Anil Sir,

    You have written a valuable review article! I got confused after reading this article. But can you tell me which one is better between SEMrush and SE Ranking?

    Well, SE Ranking tool is new for me, and now I’m going to test their 14-day trial to learn SE Ranking!

    And I’m so much happy, because of you I got an SE Ranking’s 14-day trial. Thank you so much for writing this review…


Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.