SE Ranking Review: True SEO Expert Opinion [Is It Worth it in 2025?]

Welcome to the SE Ranking Review!

I am the proud owner of SE Ranking and have been using this SEO platform for 6 months. I switched to it because of getting extra money value in less charges.

But should you really switch to SE Ranking?

This is what I am gonna answer in this review. 

I have experience with other SEO tools including industry top players like Semrush & Ahrefs.

Therefore, today I will also explain why one should consider SE Ranking in comparison to costly SEO tools.

Basically, this review will give you a feel of using SE Ranking, letting you experience it firsthand. Plus, you’ll learn about its main benefits, strengths, and limitations.

Ready to explore?

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SE Ranking Review 2025: Introduction to Tool & Summary of My Findings

SE Ranking is an excellent choice for SEO beginners who might not have the budget for premium tools like Semrush or Ahrefs.

Here are the key facts of SE Ranking:

• Founded – 2013
• Trusted by 40k companies
• They have the complete SEO toolkit features
• Database – 190 Countries
• Keyword Database – 5.6 B 
• Domain Profiles – 2 B
• Backlinks – 2.9 T

The best part is that SE Ranking’s pricing starts at just $52 per month

Regardless of an affordable pick, You get a wide range of features commonly found in robust SEO tools:

• Keyword Rank Tracker
• Website Audit
• On-Page Checker
• Backlink Checker
• Backlink Monitor
• Page Changes Monitoring
• Keyword Research & Suggestions Tool
• Content Marketing & Editor
• Backlink Gap Analyzer
• On-Page SEO Checker
• Keyword Grouper
• Marketing Plan 
• And Many More

Switching to SE Ranking delivers a great benefit to me because pricing is a huge concern to me. Here, the pricing is low ($52/month) but the number of tools I get is high class and you cannot get with other SEO tools at this pricing point. 

The only major consideration for me is the database. It is big (5.6 B Keywords, 2.9 T Links) but not enormous at this stage but it is constantly growing.

SE Tools covered all core tools: Rank Tracking, Keyword Research, SERP Analysis, Competitor Analysis, Backlink Research, and Site Audit. After using them, I found their capability is advanced and the user interface looks easy as well.

You can switch to SE Ranking if you are a new user, a growing SEO business, or even an SEO agency. It is a much more affordable alternate solution to other premium SEO toolkits like Ahrefs or Semrush. The plans here are fair for all kinds. However, it should be avoided if you need an SEO tool that shows data from more than one search engine.

SE Ranking Pros	SE Ranking Cons
Gives you access to a 14-day free trial.	SE Ranking only focuses on Google data, hence you cannot find data for other search engines.
Access to keyword rank tracking and find out the reasons behind rankings fluctuations.	Their links & keywords database is slightly less than tools like Ahrefs and Semrush.
All core features of an SEO tool are present.	They charge extra for using some important tools like Keyword Grouper, and Auto Search Suggestions. However, the charges are tiny – $0.001/query.
SE Ranking offers the most affordable plans in the market compared to other advanced SEO tools.	They don’t suggest LSI keywords.
It covers both organic and paid keyword research, which is uncommon among SEO tools, allowing you to gather data on ad history and paid keywords.	The website audit can take a lot of time when you update big lists of data (especially when you’ve thousands of posts)
The unique SERP history feature provides a detailed analysis of SERP positions.
The report builder tool lets you schedule reports to be automatically sent to your inbox.
Their On-Page audit results are highly informative, showing how much improvement is needed compared to your competitors.
SE Ranking allows easy export of all reports (Backlink, Keyword, Audit, etc.) into CSV and Excel formats.
Content marketing and local marketing modules can be purchased as add-ons, helping to reduce costs.
The page change monitoring tool is unique, aiding in testing different elements of a page.
The “Insights” tool keeps you informed by sending important alerts and updates about your and competitors’ websites.
Schedule automatic social media posting
Perform website audits to analyze all of your pages

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SE Ranking Keyword Research System is Powerful But Shows a Little Less Data

Rating: 4.7/5

I still remember the first time I opened SE Ranking’s keyword research tool. With its sleek interface and an extensive database of 5.6 billion+ keywords, I was excited to dive in. But as I explored deeper, I found both impressive strengths and a few noticeable gaps.

The ease of access was the first thing that stood out. The keyword research tool sits right in the top sidebar. So there is no hunting around.

Once inside, I could switch between 90+ countries effortlessly, making international research a simple process.

The overview report felt intuitive yet packed with insights. When I searched for “SEO tool,” I got:

• Keyword difficulty with a real-time update option
• Search volume trends from the past year based on different countries
• CPC data across multiple countries
• Search Intent
• Top 5 related & question-based keywords
• A quick SERP preview to analyze competitors at a glance
• Ad campaign insights & ranking dynamics
• More

Another highlight? The “Keyword Suggestions” tool.

It’s clean, easy to navigate, and packed with filters. I could sort keywords by volume, difficulty, search intent, or even use an advanced word count filter to pull long-tail keywords.

Although separate SERP analysis is possible, if you want to have a quick look at the ranking competitors for the keyword then it is possible through the interface.

I know there is no SEO tool that shows 100% accurate search volume accuracy of the keyword.

But I guess the SE Ranking search volume is pretty accurate. I have compared it with other advanced SEO tools and found results pretty much similar.I also liked the Keyword Manager, where I could save keywords and track their performance over time. Plus, SE Ranking’s Database Expansion feature caught my eye—it lets users request missing keyword data, which SE Ranking fetches within a month.

However, as I compared SE Ranking to other top SEO tools, I noticed that while it delivers high search volume accuracy, it suggests 30-40% fewer keywords than some competitors. Countries like the USA, UK, and India get richer data, but in other regions, suggestions can feel limited.

Another downside? PPC keyword research isn’t supported. And while SE Ranking offers auto-suggested keywords, it comes at an extra cost, something other tools provide for free. Keyword clustering also costs an extra $0.001 per query, which was a bit disappointing.

If I have to sum up the SE Ranking keyword research module, here what I think:

I appreciate how SE Ranking can display keyword data from over 90 countries. The advanced filters, comprehensive overview report, various types of keywords (questions, long-tail, related, etc.), advanced metrics (Search Intent, SERP features, Ads history), and bulk research features have left a strong impression on me.

Would I recommend it? Absolutely. But if you need an exhaustive keyword list or PPC insights, you might need a secondary tool alongside it.

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SERP Analysis: A Powerful One Compared to Others

Rating: 4.9/5

I still remember the first time I ran a SERP analysis on SE Ranking, it wasn’t just another list of competitors, but a deep dive into their SEO strategies. If you’re serious about outranking your rivals, this tool is a game-changer.

At first glance, SE Ranking provides all the essential competitor metrics:

• Total traffic a competitor’s page receives
• Number of keywords they rank for
• Domain Trust (DT) & Page Trust (PT) (similar to DA & PA)
• Backlinks & referring domains for ranking pages

But what really impressed me? Their Organic SERP History feature. Unlike most tools that just show who ranks where, SE Ranking lets you track ranking movements over time.

With Google’s constant updates, rankings fluctuate like crazy. I use this feature to spot rising competitors, analyze their SEO tactics, and tweak my own strategy to stay ahead. 

It’s like having a time machine for SERPs—something I haven’t seen in other SEO tools.

If you want more than just surface-level competitor insights, SE Ranking’s SERP analysis delivers in a big way.

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Competitor Analysis is Detailed But Should Have an “Export” Option

Rating: 4.6/5

I was analyzing a competitor’s SEO strategy, trying to figure out why their traffic was growing while mine was stagnant. I needed real data—not just assumptions.

So I turned to SE Ranking’s Competitor Analysis tool. It promised to uncover crucial insights, and for the most part, it delivered.

Unlike some SEO tools that only give you a 1 year of competitor data, SE Ranking lets you dig into historical data. I could see how my competitors grew (or tanked) over time—a huge plus.

Their Competitive Research Overview report is another winner. It’s clean, well-organized, and packed with insights:

• Traffic breakdown by country
• Graph-based trends for traffic, keywords, and backlinks
• Keyword ranking distribution (what’s improving vs. what’s slipping)
• Top organic & paid competitors
• Competitor’s best-performing pages

This is how the competitor overview report looks like:

And for those wanting deeper insights, SE Ranking splits competitor research into two dedicated sections:

• Organic Traffic Research (SEO keywords & rankings)
• Paid Traffic Research (PPC campaigns & top paid keywords)

Just when I thought I had everything I needed, I hit a roadblock. There is No “Export to PDF” option. I wanted to share my findings with my team, but… nope. No easy way to export the data.

And we can’t ignore the fact…. That SE Ranking doesn’t have the same massive keyword and link database as giants like Ahrefs or Semrush.

The overview report doesn’t show recent backlinks, you have to use the backlink analysis tool separately. So switching tabs is a headache.

And yes, Competitor comparison maxes out at three domains. I was hoping to analyze five competitors at once for a broader perspective, but the tool capped me at three.

Anyway, the SE Ranking competitor report gives you everything from keyword gaps to traffic sources, making competitive SEO strategy a whole lot easier. If they add an export feature and expand comparisons, it’ll be near perfect.

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“Advanced Rank Tracking” Offer Daily Tracking in a Cheaper Pricing Possible

Rating: 4.9/5

You need to know, right now, how your keywords are performing. Not next week, not next month—today. That’s the feeling I had before I found SE Ranking.

I realized that most premium SEO tools, like Ahrefs, only update rankings weekly or even monthly.

But SE Ranking doesn’t have such restrictions.

SE Ranking offers daily updates for both my keywords and my competitors’, which is rare at this price point.

I get fresh data every day, plus the option to refresh up to 200 keywords manually for even more real-time insights.

The “Summary” tab gives me a quick snapshot of my rankings, covering:

• Search visibility percentage (how often my site appears in search results)
• Average position of all tracked keywords
• Top, dropped, and unchanged keywords & pages
• Competitor ranking visibility

For deeper analysis, SE Ranking date comparison feature lets me analyze ranking trends over a year. It is very useful for client reports or reviewing my site’s long-term performance. “Most SEO tools don’t offer this, making it a game-changer for tracking progress.”

I also appreciate the visual flowchart, which shows ranking changes over time in a way that’s easy to digest. Plus, exporting data to CSV or Excel is simple, making it easy to organize reports.

The only thing that took me a while to get used to? The multiple tabs.

SE Ranking organizes rank tracking across different sections, which can feel overwhelming at first. But once I got familiar with the layout, I found the “Detailed” tab to be the most useful for in-depth analysis.

Accessing the competitors ranking for the same keywords we have predefined also looks easy to me. All you have to add competitors once, and then SE Ranking will track their ranking as well.

Overall, if your requirement is a dedicated SEO rank tracking tool, then look no further than SE Ranking. At least they have expertise in this particular segment.

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SE Ranking Backlinks System

Rating: 4.4/5

Backlinks are the backbone of SEO, so I always pay close attention to how an SEO tool handles them. 

When I tested SE Ranking’s backlink system, I found a mix of useful features and a few areas that could be improved.I started with the backlink overview report, which gave me a quick snapshot of a competitor’s profile (total backlinks, referring domains, toxicity score, Dofollow/nofollow, and even lost backlinks.)

This last part was especially useful because lost backlinks can be great opportunities. If my competitor lost a valuable link, why not try to claim it for myself?

Then there’s the broken link filter, which simplifies the process even further. With a single click, I could find broken backlinks—an easy way to uncover potential link-building opportunities.

Another feature that stood out was the Backlink Gap tool. Comparing my domain with five competitors at once helped me spot link opportunities I had been missing.

This is a feature you don’t always find in SEO tools, and it’s a game-changer for link-building strategies.

Lastly, I liked the Backlink Monitor tool. I could add my backlinks (or a competitor’s), and SE Ranking would track their status—whether they were still live, indexed, or lost. This kind of automated tracking is a huge time-saver.

Overall, SE Ranking offers smart backlink tracking tools that make competitor research and link-building easier. The Backlink Gap tool and lost backlink detection were my personal favorites. However, There are some flaws. Its database size and missing metrics mean it’s not a complete replacement for dedicated backlink analysis tools—at least not yet.

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Site Audit is Complex Yet Useful

Rating: 4.6/5

Most of the primary site audits are done via Google search console. 

But still, if you want to go deep in SE Ranking, a detailed Off Page SEO audit and On-Page SEO audit could help you a lot.

There are hundreds of metrics you can audit with their site audit tool.

I personally use it to audit:

• Total Pages crawled
• Website security
• Pages blocked by robot.txt
• Canonical issues
• URL blocked by no index
• Duplicate content
• HTTP Status code
• Broken Internal/External Links
• Images with alt text missing
• Core web vitals

I am a fan of its On Page SEO audit. 

Literally no other SEO tool I have tested previously offers this advanced auditing for just $52/month.

When I want to audit a single page only, SE Ranking does it for me.

It considers parameters in an audit such as Title, Description, URL, Text Content, Internal Links, External links, Page experience, and more.

Not just audit, but it also compares my on page SEO audit with the top competitors on different parameters (SEO title, heading, word count, keyword frequency) and gives me a clear picture.

And finally, it suggests tasks or a to-do list to improve the SEO health of your page/site. Personally, I didn’t find all their suggestions useful except for the on-page SEO recommendations.

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Words on SE Ranking User Interface

Rating: 4.4/5

Before switching to SE Ranking, I tried the free version and was immediately impressed by its user-friendly interface.

Unlike tools like Semrush or Ahrefs, which can have complex interfaces, SE Ranking is straightforward and easy to navigate.

Upon logging in, all core features are readily accessible from the left sidebar without any hassle.

And they provide summaries of all core features for easy understanding.

But there’s one thing I didn’t like: they haven’t organized some tools properly. For example, the Backlinks monitor tool should be under the “Backlinks” tab, but you find it in “All Projects.”

Anyway, once you become familiar with the interface, finding where each tool is located won’t be a problem.

If you ever get confused or don’t understand a metric, SE Ranking has tooltips that appear when you hover over them. These tooltips offer clear explanations, so you won’t need to contact support or read documentation to understand things.

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Words on SE Ranking Pricing

Obviously, The primary reason to switch to SE Ranking for most of the users (Including us) is its affordable pricing and fair plans.

At just $52/year, you get all the core features we have discussed today.

They have set their pricing so that whether you are a beginner, a small team, or an enterprise, all the plans will seem affordable and fair to you.

Whereas Semrush & Ahrefs plans start from $129.

SE Ranking is an advanced SEO tool. Still they are charging less.

And its plans are more fair compared to others.

For example:

• SE Ranking starting plan $52/month – 500 keywords daily tracking
• Semrush starting plan $129.95 – 500 keywords daily tracking
• Ahrefs starting plan $129 – 750 keywords weekly tracking

This is just one example.

They also offer a 14 day free trial without any credit card.

So what are you waiting for!

Here is the general description of the SE Ranking plans:

1. Essential plan from SE Ranking

If you’re looking for the most affordable plan from SE Ranking, this one’s for you. It costs you only $52 per month, where you can track up to 500 keywords.

Here’s what you’ll get with this plan.

• Add up to 10 websites
• Website audit for 100,000 pages
• Monitor 17500 backlinks
• Check backlinks for 50 domains/day.
• On-Page Checker for 20 pages per month

2. Pro plan from SE Ranking

If you’re a small business or website owner, this is a great plan for you which costs you $95.20 per month, and you’ll get access to white-label SEO reports with this plan.

Here’s what you’ll get with this plan.

• 2000-3500 keywords to track
• Add an unlimited number of websites
• Website audit for 250,000 pages
• Monitor 30,000 backlinks
• Check backlinks for 100 domains/day
• On-Page Checker for 30 pages
• You can monitor up to 100 pages for changes 
• SEO/PPC database expansion: 10,000
• Access to white-label reports 

3. Business plan from SE Ranking

If you’re running an agency and looking for white-label reports along with API access, this is the right plan for you which costs you $207.20 per month.

Here’s what you’ll get with this plan.

• 5000-15000 keywords to track
• Add an unlimited number of websites.
• Website audit for 700,000 pages
• Monitor 90,000 backlinks
• Check backlinks for 300 domains/day
• On-Page Checker for 100 pages
• You can monitor up to 250 pages for changes 
• SEO/PPC database expansion: 25,000
• Access to white-label reports and API

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Support System

SE Ranking offers support through both email and live chat—something that’s surprisingly rare among SEO tools. Many competitors, like Semrush, either limit their support options or charge extra for priority assistance. In contrast, SE Ranking makes reaching out simple, with a chatbox visible on every page, so you’re never left searching for contact details.

What really stands out is the responsiveness. There’s no automated “Read this first” roadblock before getting to an actual person. You can start a chat instantly, and in my experience, responses come within minutes.

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What are the Alternatives to SE Ranking?

Here are the top 2 alternatives to SE Ranking.

1. Semrush
2. SpyFu

1. Semrush

I have been using Semrush for 8 years now. If you’re looking for a powerful alternative to SE Ranking software, Semrush is exclusively for you. Semrush gives you access to over 60+ SEO tools under one roof, including keyword research, site audit, position tracking, brand monitoring, competitor research, and more.

Pros:

• Gives you access to over 60 tools
• Backlink Audit Tool helps you analyze your website backlinks and you can also use their site audit feature to find and fix your site SEO issues
• It offers the largest keyword database on the market
• Daily rank tracking
• On-page SEO analysis
• Gives access to the Image editor, link shortener, UTM builder and more
• Explore any website’s traffic and visitor engagement

Cons:

• It’s quite expensive when compared to SE Ranking software as Semrush pricing plans start at around $129.95/mo whereas the SE Ranking starts at $52/mo

Pricing: Semrush pricing starts from $129.95/month.

Browse More:

• Semrush Free Rank Tracker Trial for 14 Days
• Semrush Review: Pros, Cons, & Complete Verdict
• SE Ranking vs Semrush: Which One to Go for?

2. SpyFu

If you’re looking for a powerful yet affordable competitor research tool, SpyFu is a great choice for you. It provides you unlimited SEO & PPC data starting at only $39 per month.

Pros:

• Incredible tool for competitor research as you can easily see what your competitors are doing
• Extremely affordable as their pricing plans start only at $39/mo
• Search for any domain and see every place they’ve shown up on Google
• Discover any website’s every ad variation in the last 15 years
• Monitor your paid and SEO rankings on Google, Bing and Yahoo
• Offers 30-day, no questions-asked, money back guarantee

Cons:

• Mobile ranking is missing in SpyFu

Pricing: SpyFu offers the three pricing plans starting from $39/month

Browse More:

• SpyFu Review: Revealing The Honest Experience

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FAQs

Here’s a list of some of the frequently asked questions about the SE Ranking SEO tool.

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Final Thoughts On SE Ranking ​Review

SE Ranking offers a full pack of SEO tools at affordable prices. 

If you’re looking for an affordable yet powerful SEO toolkit that helps you with most of the SEO related stuff, you should definitely check out SE Ranking SEO software.

So what are your thoughts on the SE Ranking tool? If you find this review of SE Ranking helpful, please share it with others. Also, let us know if you’ve any questions in the comments below.