Latest Spotify Stats of 2024: Listeners, Artists & More Data

Spotify is the most popular streaming platform today with over 31% of the market share in the industry. 

With its 615 million monthly active users worldwide, Spotify has 100 million tracks and over 6 million podcast titles available on the platform. 

But what exactly are we listening to?

This comprehensive report delves into Spotify statistics 2024 and trends. It also provides a detailed snapshot of Spotify revenue growth and engagement as of 2024.

Take a look at these latest Spotify stats. Here is what you need to know.

(Source: Spotify Annual Reports, Backlinko) 

Spotify User Statistics

In just the past two years, Spotify has seen 193 million new monthly active users. Spotify has seen consistent growth in its user base since its launch in 2008.

Let’s have a look at the Spotify users and their behaviours. 

Spotify Monthly Active Users As of 2024

As of Q1 2024, Spotify has 615 monthly active users. 

Since 2015, Spotify has maintained steady growth in its active users every quarter.

(Spotify monthly active users are new users who listen to music on Spotify at least once in a month.)

11. In 2023 Q4, Spotify had around 603 million monthly active users. 

12. Spotify has gained 193 million monthly active users over the past two years (Q1 2022 – Q1 2024).

13. Since 2019, there has been a 23% growth seen in monthly active users, Y/Y.

Let’s take a look at Spotify’s monthly active users growth from 2015 to Q1 2024.

Quarter	Spotify Monthly Active Users
Q1 2024	615 million
Q4 2023	602 million
Q3 2023	574 million
Q2 2023	551 million
Q1 2023	515 million
Q4 2022	489 million
Q3 2022	456 million
Q2 2022	433 million
Q1 2022	422 million
Q4 2021	406 million
Q3 2021	381 million
Q2 2021	365 million
Q1 2021	356 million
Q4 2020	345 million
Q3 2020	320 million
Q2 2020	299 million
Q1 2020	286 million
Q4 2019	271 million
Q3 2019	248 million
Q2 2019	232 million
Q1 2019	217 million
Q4 2018	207 million
Q3 2018	191 million
Q2 2018	180 million
Q1 2018	157 million
Q4 2017	160 million
Q3 2017	149 million
Q2 2017	138 million
Q1 2017	132 million
Q4 2016	123 million
Q3 2016	113 million
Q2 2016	104 million
Q1 2016	96 million
Q4 2015	91 million
Q3 2015	82 million
Q2 2015	77 million
Q1 2015	68 million

(Source: Spotify Annual Report)

Spotify Monthly Active Users By Region

Spotify is currently available in 184 countries and territories. 

14. Europe is the largest region with 172 million MAUs, making up 28% of our total user base (Q1 2024).

15. North & Latin America account for 40% of Spotify’s MAUs.

Below is the distribution of Spotify MAU’s by region:

Region	Share of Monthly Active Users
Europe	28%
Latin America	21%
North America (USA & Canada)	19%
Rest of the world	32%

(Source: Spotify Annual Report)

How Many Users on Spotify Premium

As of Q1 2024, Spotify has 239 million Premium subscribers worldwide, up from 210 million in Q1 2023.

16. In Q4 2023, Spotify’s worldwide Premium subscriber count reached 236 million.

Below is the year-over-year Spotify Premium subscribers growth since 2015:

Date	Share of Monthly Active Users
Q1 2024	239 million
Q4 2023	236 million
Q3 2023	226 million
Q2 2023	220 million
Q1 2023	210 million
Q4 2022	205 million
Q3 2022	195 million
Q2 2022	188 million
Q1 2022	182 million
Q4 2021	180 million
Q3 2021	172 million
Q2 2021	165 million
Q1 2021	158 million
Q4 2020	155 million
Q3 2020	144 million
Q2 2020	138 million
Q1 2020	130 million
Q4 2019	124 million
Q3 2019	113 million
Q2 2019	108 million
Q1 2019	100 million
Q4 2018	96 million
Q3 2018	87 million
Q2 2018	83 million
Q1 2018	75 million
Q4 2017	71 million
Q3 2017	62 million
Q2 2017	59 million
Q1 2017	52 million
Q4 2016	48 million
Q3 2016	40 million
Q2 2016	36 million
Q1 2016	30 million
Q4 2015	28 million
Q3 2015	24 million
Q2 2015	22 million
Q1 2015	18 million

(Source: Statista) 

17. Over 65% of the premium users of Spotify are from Europe and North America. 

Below is the regional distribution of premium Spotify users as of 2024:

Region	Share of Premium Subscribers
Europe	38%
Latin America	22%
North America	27%
Rest of the World	13%

(Source: Spotify)

Spotify Users Demographics 

Let’s now talk about the demographics of Spotify users. 

18. Millennials and Gen Z dominate Spotify with 55% of 16 to 34 people using Spotify. 

19. Only 11% who use Spotify are 45 to 55 years old.

Below is detailed data on Spotify users based on their age. 

Age Group	Share of Users
18 to 24	26%
25 to 34	29%
35 to 44	16%
45 to 55	11%
55+	18%

20. 56% of Spotify users are men while 44% of them are women. 

Gender	% of Users
Men	56%
Female	44%

Spotify User Behaviour Statistics

An average user dedicates a substantial amount of time each day to streaming music on Spotify.

And it’s not surprising, given the prevalent consumption of music and podcasts in daily life.

21. Spotify users in North America spend the most time on the platform, averaging 140 minutes of streaming per day. 

Here’s a breakdown by region:

Region	Average Daily Minutes Streamed
North America (Canada + United States)	140 Minutes
Middle East & Africa	124 Minutes
Latin America	117 Minutes
Asia Pacific	110 Minutes
Europe	99 Minutes

(Source: Searchlogistics)

Spotify Revenue Statistics 2024

As of Q1 2024, Spotify has generated around €3.64 billion in quarterly revenue.

22. In 2023, Spotify’s total revenue was €13.25 billion, reflecting a 12.96% growth from the €11.73 billion earned in 2022.

Let’s take a look at Spotify’s revenue  year over year as of Q1 2024:

Year	Spotify Revenue (in Euros)
Q1 2024	3.64 billion
2023	13.25 billion
2022	11.73 billion
2021	9.67 billion
2020	7.88 billion
2019	6.76 billion
2019	6.76 billion
2018	5.26 billion
2017	4.09 billion
2016	2.95 billion
2015	1.94 billion
2014	1.09 billion
2013	746 million
2012	430 million

(Source: Spotify Annual Report, Statista) 

The revenue for Spotify comes from premium subscribers as well as ad-supported users. 

Spotify Revenue By Segments	Revenue Generated In 2023
Premium  Revenue	€11.57 billion
Ad-Supported Revenue	€1.68 billion
Total	€13.25 billion

Now, let’s look at how these segments contributed to the earnings.

Spotify Premium Revenue

Spotify reported €11.57 billion in revenue from Premium subscribers in 2023, which accounted for 87.32% of the company’s total revenue.

23. As compared to the 2022 revenue, Spotify premium revenue increased by 12.8%. 

Here is a quick look at the revenue generated by Spotify Premium year over year: 

Year	Spotify Premium Revenue (in Euros)
2023	11.57 billion
2022	10.25 billion
2021	8.46 billion
2020	7.14 billion
2019	6.09 billion
2018	4.72 billion
2017	3.67 billion
2016	2.66 billion
2015	1.74 billion
2014	982.7 million
2013	677.89 million
2012	374.6 million

(Source: Statista, Spotify Annual Report)

Spotify Ad-Supported Revenue

In Q1 2024, Spotify reported €389 million in quarterly Ad-supported revenue.

24. Spotify reported €1.68 billion in ad-supported revenue for 2023, up from €1.48 billion in 2022.

25. In 2023, the ad-supported segment contributed 12.68% to Spotify’s total revenue.

Year	Spotify Ad-Supported Revenue (in Euros)
Q1 2024	389 million
2023	1.68 billion
2022	1.48 billion
2021	1.21 billion
2020	745 million
2019	678 million
2018	542 million
2017	416 million
2016	295 million
2015	196 million
2014	102 million
2013	68.16 million
2012	55.5 million

(Source: Statista, Spotify Annual Report)

Spotify Market Share

Spotify holds a market share of 31.7% in the music industry as of 2023.

26. Out of the 713.4 million people with a music streaming subscription, 226 million are subscribed to Spotify as of Q3 2023.

The following data suggests the Spotify market share among the music streaming industry over the years:

Date	Spotify Market share
Q3 2023	31.7%
Q2 2022	30.5%
Q2 2021	31%
Q2 2020	33%
Q2 2019	34%

(Source: Midiaresearch)

How Much Does Spotify Pay Per Stream? – Spotify Payouts Statistics

Spotify pays around $0.003 and $0.005 per stream to the artists. 

Mostly, artists and songwriters get paid depending on their agreements with a distributor or the record label. 

27. In 2023, Spotify distributed $9 billion in music royalties.

28. 1,250 artists received royalties exceeding $1 million from Spotify in 2023.

Royalties Earned in 2023	Number of Artists
Over $1 Million	1,250
At least $100,000	11,600
At least $10,000	66,000

(Source: Spotify Annual Reports)

Spotify Stats: Podcast Statistics

Spotify is one of the most popular podcast-listening apps along with YouTube. Today, there are more than 6 million podcasts available on Spotify.  

29. Spotify is the second most popular podcast platform in the United States, with 40 million people using it once a month.

30. As of today, there are over 36.3 million US podcast listeners on Spotify.

31. In 2025, the number of podcast listeners on Spotify is expected to rhea 42.4 million.  

Take a look at Spotify users who listen to podcasts regularly.

Year	Spotify US Podcast Listeners
2020	19.9 million
2021	28.3 million
2022	32.5 million
2023	36.3 million
2024*	40.0 million
2025*	42.4 million

(Source: Spotify, BloggersPassion)

Most Popular Podcasts On Spotify

The Joe Rogan Experience is the most popular podcast on Spotify with 14.5 million followers. 

32. TED Talks Daily comes second with 5 million followers. 

Here is a list of most popular podcasts on Spotify as of 2024 by followers:

Podcast	Follower Count
The Joe Rogan Experience	14.5 million
TED Talks Daily	5.0 million
Call Her Daddy	3.7 million
Crime Junkie	3.3 million
Stuff You Should Know	3.2 million
Anything Goes with Emma Chamberlain	3.1 million
Huberman Lab	3.0 million
The Daily	2.6 million
On Purpose with Jay Shetty	2.3 million
Serial Killers	2.2 million
Diary of a CEO with Steven Bartlett	1.6 million
This Past Weekend with Theo Von	1.1 million
New Heights with Jason and Travis Kelce	938 thousand
This American Life	870 thousand
The Ben Shapiro Show	847 thousand

(Source: Backlinko)

Most Listened Podcast Genres On Spotify

Comedy podcasts are the most listened-to podcast genre among Spotify users worldwide.

33. Over 30% of podcast listening hours are spent on comedy podcasts on Spotify.

Here is a top podcast genre on Spotify worldwide with the share of listening hours.

Genre	Share of listening hours
Comedy	30%
Society and culture	18%
Lifestyle and health	15%
True crime	10%
Educational	7%

(Source: Statista)

Spotify Video Podcast Statistics

There are over 250,000 video podcast shows available on Spotify as of 2024. 

34. There are over 170 million viewers of video podcasts on Spotify.

35. More than 70% of users consuming video podcasts on Spotify watch them actively.

36. 1 in 4 global podcast monthly active users of Spotify engage with video podcasts. 

37. There has been a 40% year-over-year growth in global video podcast monthly active users (MAUs).

(Source: Spotify Video Podcasts)

Most Popular Artists on Spotify

Spotify has over 11 million artists and creators as of 2024. 

Taylor Swift is the most popular artist on Spotify by stream count. 

38. Taylor Swift leads Spotify’s artist rankings with 84.17 billion streams.

Here is the list of the 20 most popular artists on Spotify by stream count as of 2024:

Artist	Spotify Streams
Taylor Swift	84.77 billion
Drake	77.03 billion
Bad Bunny	72.41 billion
The Weeknd	58,58 billion
Ed Sheeran	48.64 billion
Ariana Grande	45.58 billion
Eminem	43.20 billion
Justin Bieber	43.19 billion
Post Malone	39.90 billion
Kanye West	39.65 billion
BTS	38.99 billion
Billie Eilish	36.14 billion
J Balvin	32.73 billion
Rihanna	32.65 billion
Coldplay	32.29 billion
Travis Scott	31.96 billion
Dua Lipa	31.61 billion
Juice WRLD	30.73 billion
Imagine Dragons	30.65 billion
XXXTENTACION	28.87 billion

(Source: ChartMasters)

How Many Spotify Playlists Are There?

There are about 4 billion playlists on Spotify, including over 3000 officially curated by the platform across genres.

During 2020, Spotify expanded its music offerings with over 1 billion new playlists.

39. Today’s Top Hits is the most popular Spotify playlist with 34.7 million followers. 

Here are the top 10 most followed playlists on Spotify:

Most Followed Playlist on Spotify	Followers (In Million)
Today’s Top Hits	34.7 million
Top 50 – Global	17 million
RapCaviar	16 million
Viva Latino	15.1 million
All Out 2000s	12.3 million
Rock Classics	12.2 million
All Out 2010s	12.1 million
All Out 80s	11.3 million
Songs to Sing in the Car	10.9 million
Baila Reggaeton	10.8 million

(Source: Vibrate)

How Many Tracks Are Available On Spotify?

Currently, Spotify has more than 100 million tracks available on the platform. 

40. By the end of 2024, Spotify expects 22 million new tracks on the platform. 

Most Streamed Tracks on Spotify

“Blinding Lights” by The Weeknd is the most streamed track on Spotify with 4.3 billion streams.

Here are the most streamed tracks on Spotify as of 2024: 

Track	Artist	Streams
Blinding Lights	The Weeknd	4.31 billion
Shape of You	Ed Sheeran	3.93 billion
Someone You Loved	Lewis Capaldi	3.45 billion
Sunflower	Post Malone & Swae Lee	3.39 billion
As It Was	Harry Styles	3.36 billion
Starboy	The Weeknd ft. Daft Punk	3.32 billion
One Dance	Drake ft. Wizkid & Kyla	3.33 billion
Stay	The Kid Laroi & Justin Bieber	3.13 billion
Dance Monkey	Tones And I	3.08 billion
Believer	Imagine Dragons	3.03 billion

(Source: chartmasters)

How Many Audiobooks Are Available on Spotify?

There are over 375,000 audiobook titles available on Spotify. 

(Source: Spotify)

Spotify Employee Statistics

As of 2023, Spotify has over 9,123 employees. 

41. This employee count has grown by 37.87% since 2021.  

42. According to Spotify, the average salary of a Spotify employee is around €122,814.

Here is a quick look at the Spotify employee count since its launch:

Year	Employees
2023	9,123
2022	8,359
2021	6,617
2020	5,584
2019	4,405
2018	3,651
2017	2,960
2016	2016
2015	1,581
2014	1,365
2013	958
2011	311

(Source: Statista)