Are you looking for different ways to check website traffic for free? Want to spy on your competitors website traffic? If yes, in this detailed post, I’m going to share you 5 different ways to check traffic to any website be it your own or your competitors.
First things first, why spend time on checking website traffic?
One of the very reasons we create content is to drive more traffic so that we can make money from the traffic or page views that we get. If you focus from where your website traffic is coming, it becomes easy for you to where to spend most of your time. If you go blindly, you will eventually spend your quality time in writing posts each and everyday not to see any results in terms of increasing website traffic.
So it is vital to check website traffic to analyze your keywords and reach your website traffic goals. You also need to spy on your competitor websites every now and then to figure out what you can do to increase your website traffic too by making use of the keywords. Although tools like Spyfu, KeywordsSpy etc. can help to spy on your competitors keywords but you need to use some really good tools to figure out the exact keywords.
One of the worst blogging mistakes any beginner blogger could make is this: they check their website traffic each and every minute. It not only kills your productive time, but it won’t give you any productive results. After all, you have to spend your time on creating content and promoting it to get more traffic than just to spend on viewing your page views, right?
We create websites to make business, to become popular and to educate people about the knowledge we have about a particular niche. There are lots of free as well as paid tools available that will give us exact idea about the incoming traffic to a website that you own. But what you will do to check traffic to a website that you don’t own or have any control. Luckily there are some websites that can help you check traffic to your competitor or any website you like.
There may be certain variation in the traffic numbers that you get through these websites. But you can use these website traffic numbers to have an idea about the kind of traffic a website must be having. I have noticed some websites giving traffic estimates very close to the original traffic numbers of a website. I came to this conclusion when I checked website traffic for some of websites and blogs whom I own or have access to their Google Analytics Statistics.
Lots of website owners and bloggers use these traffic checking websites to guess about the kind of traffic their competitors are able to generate on daily, month or yearly basis. Some of popular traffic estimating websites are Google Ad Planner aka Google display planner, Alexa, Compete, Qunatcast and BuySellAds. You can use these traffic estimating tools to compare how your website is doing in traffic terms when compared with your competitors websites.
5 Ways to Check Website Traffic for Free
Here is the ultimate list of tools that you can use to check website traffic of your competitors or any website of your choice for completely free. Let’s dive in to the details without much ado.
1. Google Ad Planner (aka Google display planner)
Now this Google Ad planner is replaced by Google display planner where you can guess what amount of traffic a website gets. Google display planner is the combination of three long time AdWords tools, the Contextual Targeting Tool, Placement Tool, and Google Ad Planner.
Google Ad Planner is the most accurate ways to measure a website traffic, after all it is created by SEO gurus in the industry and you will check any website traffic for free using this tool. I would strongly recommend using Google display Planner because whenever I use it, I get accurate results regarding my websites. Google display Planner will give you very accurate and detailed traffic details about a website in a specific country and worldwide. This traffic estimating tool from Google will give you important traffic metrics like average number of visits per visitors, average time on site, unique visitors, total page views, total unique visitors to a website in month time and broad category for the entered website.
To start using Google display Planner to check traffic to a website, enter the desired website domain name in the “Get ideas and estimates” section’s landing page URL then click on “Get ad group ideas”. You will now come up with “Available network inventory” impressions that the site you enter. I have analyzed data available from Google display Planner with the traffic details of some websites I own and I find data available from Google Ad Planner very close to my website original traffic numbers. Traffic details available from Google display Planner kind of traffic estimating tools can be very handy when we are analyzing the real worth of a website or blog.
How to use Google display planner to check website traffic?
Please watch this video to use this tool.
2. Alexa.com – a traditional yet golden way to check traffic of any website
I know you are very much familiar about Alexa, after all, we all love to see Alexa rank each and everyday right? Do you know that by using Alexa, you can check any website traffic for free? Yes, it is possible to find any website traffic using Alexa search box.
You need to go to Alexa.com website and enter a website address in the Search Box available. After entering website address, you will get important metrics like Alexa Traffic rank (Global), Traffic Rank in Specific demographics like for India specific website, Alexa Traffic Rank in India. Apart from Alexa rank, you will see other website traffic numbers like page views, page views per user, bounce rate, time on site and search percentage.
You will also get list of top search queries for a website. So these search queries can be considered as best performing keywords for that website. Apart from this, you can use Alexa.com website to compare your website traffic graph with 4 websites of your choice. Alexa.com will not give any traffic estimates for new or websites with few daily visits.
The data available from Alexa.com is not accurate but you can make your own prediction about the traffic numbers about a website after using this tool. Alexa take into consideration only those users who have installed Alexa Toolbar in their browsers. So Alexa will no give you traffic details anyway close to a website actual traffic numbers. But still lots of advertisers and industry experts us it as a tool to make prediction about the popularity of a website.
Here is a screenshot showing traffic numbers for BloggersPassion.com blog:
Another free way to check website traffic is Compete. It is a web traffic analysis service of Compete, Inc. which operates in the United States (USA) and publishes the approx. number of U.S. visitors to the top 1,000,000 web sites. That’s a whooping sum, right?
Go to compete.com website and enter a website URL in the search box available under ‘See The Traffic For’. This website gather data from US users and the traffic details shared by this website will be close to the actual traffic generated by US websites only. They have active database of 200000 US users that they use to make prediction about a website traffic and engagement metrics. So you will not be able to predict much about website’s traffic through Compete.com having international traffic. You will get unique visitors numbers and some competitor’s websites list with their monthly unique visitor’s numbers.
The only drawback about this tool is that it only allows you to view unique visitors from the United States for the last year to a particular domain name be it your own website or your competitors. Compete also has a pro version for their users where you can get a 2 years view of unique visitors from the United States to any website as well as additional information such as keywords and domains pointing to that site.
Here is a Screenshow showing traffic details for Problogger.net blog.
QuantCast is another popular website traffic checking tool among internet users. Quantcast is a digital advertising company, founded in 2006, that specializes in audience measurement and real-time advertising.
They share traffic details about a website based on the data sources they have. Again, this tool does not give accurate traffic numbers about a website. Quantcast consistently showing relatively lower numbers than Google Analytics, so I am not sure how accurate it can give traffic stats of a particular website, but it is definitely worth considering.
Note that, a website or blog with a small number of unique visitors will not necessarily display results due to insufficient data. So if you are blog or website is lack of traffic, this tool is of no use for you to measure your website traffic. So you have to again depend on your Google analytics metrics to precisely get your website traffic data.
Here is a screenshot checking website traffic for Problogger.net from QuantCast website:
Basically BuySellAds (BSA) is an ad network for selling banner advertisements on our websites and blogs. We will get traffic estimates very close to the actual traffic numbers on a page, the only condition is that website or blog should have buysellads script installed. So we can believe on the data available from BSA.
The only downside is that we can get estimated page impressions for a website selling advertisement through BSA. To know traffic details about a website, you need to click on the Your Ads here banner pointing to BuySellAds.com website. Here is a screenshot showing the kind of metrics you will get through BSA.
6. Similar web (Bonus tip)
Similar web is another fantastic way of checking any website traffic for free. You just have to go to their website and type in your desired website name to find out the traffic levels of the site.
You will not only get the traffic stats of any website, but you will also get the details of how many page views is it getting, how much time every visitor is spending, referrals, bounce rate, social influence etc. you will get almost all the results. That’s fantastic information you could get from a free website traffic checking tool, right?
Here’s the screenshot of Bloggers Passion, though the results are not so accurate, but I still liked their data and the precise information that they got in some cases.
In a nutshell: Many people say few website traffic checking tools like Alexa, Quantcast etc. don’t provide accurate results. The point here is there’s no tool that gives you precise or accurate data to check website traffic for free. You have to try and test multiple website tracking sites to spy on your competitor’s keywords or traffic levels. Or you’ve to either spend some money on getting a premium Moz account to spy on your competition to check their website traffic and analyze keyword competition. My point here is to make it clear that, don’t rely on just one website traffic checking tool, spend your time on trying out different sites, then find out yourself which is giving you the close numbers.
Though I’m a big fan of Alexa to check any website’s traffic for free, but I use it more for fun to spy on the keywords of my competitors. Though it doesn’t give accurate and precise results, but I still get a lot of keyword ideas (most of them are costly keywords, that’s when you focus on them, they could get you massive traffic from search engines) whenever I stumble upon Alexa. So, give it a shot and try out all the above mentioned websites to find the website traffic.
Important note: One of the easiest ways to find accurate results of any website traffic is to through Flippa! Just go to flippa and search your competitors websites on their search box, if they are selling their sites on Flippa, you will get their Google Analytics reports in PDF format. Basically these are the accurate results so that you can easily find out how many monthly visits they are getting, what keywords are bringing them top search results and what’s their bounce rates. So why not try your luck? Check out if their sites are listed on Flippa to find out their website traffic for free.
This is how I used to check website traffic to any website of my interest. Would you be interested in sharing how you used to make calculated prediction about the traffic on a website, please share in the comments section below.