Check Website Traffic: 5 Ways to Determine Traffic to a Website

by Anil Agarwal

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We create websites to make business, to become popular and to educate people about the knowledge we have about a particular niche. There are lots of free as well as paid tools available that will give us exact idea about the incoming traffic to a website that you own. But what you will do to check traffic to a website that you don’t own or have any control. Luckily there are some websites that can help you check traffic to your competitor or any website you like. There may be certain variation in the traffic numbers that you get through these websites. But you can use these website traffic numbers to have an idea about the kind of traffic a website must be having. I have noticed some websites giving traffic estimates very close to the original traffic numbers of a website. I came to this conclusion when I checked website traffic for some of websites and blogs whom I own or have access to their Google Analytics Statistics.

Lots of website owners and bloggers use these traffic checking websites to guess about the kind of traffic their competitors are able to generate on daily, month or yearly basis. Some of popular traffic estimating websites are Google Ad Planner, Alexa, Compete, Qunatcast and BuySellAds. You can use these traffic estimating tools to compare how your website is doing in traffic terms when compared with your competitors websites.

5 Ways to Check Website Traffic

Here is the ultimate list of tools that you can use to check website traffic of your competitors or any website of your choice:

1. Google Ad Planner

I would strongly recommend using Google Ad Planner when you are interested in checking website traffic for other’s website. Google Ad Planner will give you very accurate and detailed traffic details about a website in a specific country and worldwide. This traffic estimating tool from Google will give you important traffic metrics like average number of visits per visitors, average time on site, unique visitors, total page views, total unique visitors to a website in month time and broad category for the entered website.

To start using Google Ad Planner to check traffic to a website, click here and enter the website URL in the search box available just after site:. After clicking the arrow mark shown after the search box, you will get detailed traffic details including top keywords, it’s demographic details etc. I have analyzed data available from Google Ad Planner with the traffic details of some websites I own and I find data available from Google Ad Planner very close to my website original traffic numbers. Traffic details available from Google Ad Planner kind of traffic estimating tools can be very handy when we are analyzing the real worth of a website or blog.

Here is a screenshot taken from Google Ad Planner showing traffic details for Problogger.net:

Google Ad Planner

2. Alexa.com

You need to go to Alexa.com website and enter a website address in the Search Box Available. After entering website address, you will get important metrics like Alexa Traffic rank (Global), Traffic Rank in Specific demographics like for India specific website, Alexa Traffic Rank in India. Apart from Alexa rank, you will see other website traffic numbers like pageviews, pageviews per user, bounce rate, time on site and search percentage. You will also get list of top search queries for a website. So these search queries can be considered as best performing keywords for that website. Apart from this, you can use Alexa.com website to compare your website traffic graph with 4 websites of your choice. Alexa.com will not give any traffic estimates for new or websites with few daily visits. The data available from Alexa.com is not accurate but you can you’re your own prediction about the traffic numbers about a website after using this tool. Alexa take into consideration only those users who have installed Alexa Toolbar in their browsers. So Alexa will no give you traffic details anyway close to a website actual traffic numbers. But still lots of advertisers and industry experts us it as a tool to check traffic on a website.

Here is a screenshot showing traffic numbers for Bloggers Passion blog:

Alexa.com website

3. Compete.com

Go to compete.com website and enter a website URL in the search box available under ‘See The Traffic For’. This website gather data from US users and the traffic details shared by this website will be close to the actual traffic generated by US websites only. They have active database of 200000 US users that they use to make prediction about a website traffic and engagement metrics. So you will not be able to predict much about website’s traffic through Compete.com having international traffic. You will get unique visitors numbers and some competitor’s websites list with their monthly unique visitor’s numbers.

Here is a Screenshow showing traffic details for Problogger.net blog:

Compete.com

4. QuantCast.com

QuantCast is another popular website traffic estimating tool among internet users. They share traffic details about a website based on the data sources they have. Again, this tool does not give accurate traffic numbers about a website.

Here is a screenshot checking website traffic for Problogger.net from QuantCast website:

Quantcast.com

5. BuySellAds.com

Basically BuySellAds (BSA) is an ad network for selling banner advertisements on our websites and blogs. We will get traffic estimates very close to the actual traffic numbers on a page, the only condition is that that website or blog should have buysellads script installed. So we can believe on the data available from BSA. The only downside is that we can get estimated page impressions for a website selling advertisement through BSA. To know traffic details about a website, you need to click on the Your Ads here banner pointing to BuySellAds.com website. Here is a screenshot showing the kind of metrics you will get through BSA.

So, BuySellAds website is giving monthly impressions, Alexa Rank, Compete Rank, Delicious Saves, Twitter Followers, Facebook Likes, Current Page Rank and SeoMoz rank for a website.

Here is a Screenshot checking website trafic numbers for Search Engine Journal using BuySellAds.com website:

BuySellAds.com

This is how I used to check website traffic through the 5 traffic estimating tools, would you be interested in sharing how you used to check a website traffic, please share in the comments section below.

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{ 45 comments… read them below or add one }

Albert Rox

Thank you for your post Anil.

I use 4 or these 5 methods but I’ve never used Google Adplanner, thank you for let me know this.

Reply

Anil Agarwal

Hi Albert

Google Ad Planner looks most promising to me. Hopefully you would also love it.

Reply

Diego

Albert,

I’ve been using Google AdPlanner too. It never failed my expectations on how efficient it is in performing its job. You should check it out.

Reply

Anil Agarwal

Very true. I’m a big fan of Google Ad Planner. I’m getting predictions very close to the actual traffic on a website through Google Ad Planner, amazing traffic prediction tool from Google.

Reply

Alyssa

Hi Anil,
The best website traffic checker I know is Alexa.com. Thanks for sharing the others! I will be looking into Google Ad Planner since it’s number 1 in your list.

Reply

Anil Agarwal

I would recommend you must try Google Ad Planner. Google Ad Planner has been placed in first because it deserves this spot.

I would recommend you must try Google Ad Planner. Google Ad Planner has been placed in first because it deserves this spot.

Reply

India Tech blog

For me adplanner is best. Alexa is biased.

Reply

Jerin Jose

Hi,
I have been using Alexa.com and Google Analytics. Thanks for sharing others.
And i tried Google Ad Planner, entered the website URL,clicked arrow mark, Still nothing came out.

Reply

Anil Agarwal

May be some problem from your end. I would suggest you try Google Ad Planner again. Google Ad Planner is a great way to know traffic details of your competitors website

Reply

VijayVJ

haven’t hard about Google Adplanner. Anyway thanks for sharing.

Reply

Hailey

I think best idea is to use compete. Google ad planner maybe more accurate but they show only traffic from the same very search engine.

Reply

Topmse

thanks for telling about google ad planner.
i found it is a very interesting tool.
i am going to use it.

thanks for sharing

Reply

Tariq Alvi

Thanks Anil,
I am a new learner and find interesting to note the tools to check traffic on a website. I will try it and let you know. I want to have my own website on a traffic place. Could you identify it?
Bye!

Reply

Wpfix

I use alexa and buysellads most of the time to estimates traffic

Reply

JVerstry

I maintain a note at http://tshikatshikaaa.blogspot.com/2012/05/how-to-estimate-another-websites.html. Today, only StatShow, Compete.com and Google’s AdPlanner are free and doing a nice job.

Reply

John

One of the best website traffic checking tool in my opinion is Alexa very easy to use with lot of quality futures.

Reply

Anil Agarwal

If you are want to track traffic for a popular website, Google Ad Planner will give you more accurate traffic numbers.

Reply

vineeta

hi anil,
thanks for telling in details your article has helped me in my phd rearch keep writing

Reply

Henry Sitati

I tried checking this website (www.academicpapers.us) but no information came through, except on Alexa, but even so, Alexa listed it in Pakistan, while DomainTools lists it in the USA. Why is this so?

Reply

Anil Agarwal

Frankly speaking, I don’t have any clear cut idea about why Alexa has listed this website in Pakistan. Other tools seems to be working for high traffic websites and blogs only. You will be able to get much data about websites that get few hundred visits every day type.

Reply

Steve Millen

Well, it works on old sites, some new sites would have no information about traffic even if they been on a web and Google for about 6 months. You can only check your site traffic through Google analytics, but this info available to website owner only.

Reply

Lluis Carreras

Hi Anil,
I’ve been using Google Ad Planner Traffic statistics since I discovered it on 2010 and I completely agree with you that the Traffic information they used to show was the best.
But Google has changed Google Ad Planner and on the Traffic statistics they now only show:
-Unique visitors (cookies)
-Reach (cookies)
-Impressions / day
Alexa, Compete, QuantCast they are good to get estimates, but their estimates are not good for websites outside US.
Anyone knows a good alternative to Google Ad Planner with most of the Traffic statistics that they used to show?
-Unique visitors (estimated cookies)
-Unique visitors (users)
-Reach
-Page views
-Total visits
-Avg visits per cookie
-Avg time on site
Thank you!

Reply

Nadeem Khan

You can also use SEMRUSH.COM, as it gives extremely accurate estimates about a website’s traffic !

Reply

Anil Agarwal

Nadeem, thanks for suggesting this valuable tool for predicting the traffic to a website. I was not aware of this tool

Reply

Lluis Carreras

Nadeem, SEMRUSH.COM has a lot of information, but it’s not as accurate as Google Adplanner used to be. For example for our site they said that SE Traffic for US is 829 and according to Google Analytics is 44.974, and they said that SE Traffic for Spain is 58.590 and in Analytics is 175.799. Google Adplanner used to be really accurate, but with the recent change they don’t show that information anymore, and I would love to find a good site with accurate traffic information.

Reply

Nadeem Khan

I agree Google Ad Planner was quite accurate but it is no longer useful for this purpose =(

By the way I haven’t found anything free better than semrush!

Reply

Siddhartha Bordoloi

Thanks a million for providing the valuable information regarding traffic checking. Keep up the good work.

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Waqas Ali

I am using Alexa but it does not show the details of the visitors’s where they come from?

Reply

Anil Agarwal

You would not get much detailed analysis about a website traffic from Alexa. You should be using it to find the popularity and traffic trends in brief for that website.

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Anubhav

Actually I want to know how to check 100% correct traffic?

Reply

Arun

Google Analytics. If you have registered with Google Analytics, it will give accurate traffic and other details about you site. You can also link other Google tools like Google Adsense with the Analytics, to plan your business accordingly.

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Arun

Google Ad planner is really good. I have tried it and the analysis report has helped me a lot to figure out the inward traffic. But Alexa has disappointed me more than any thing else. Its been more than 9 months and still the figures are garbled and unclear. Is it necessary that I should install the Alexa tool bar to get real, authentic data?

Reply

Anil Agarwal

I think lots of people are able to increase their websites alexa rank artificially. And in case you want to see Alexa Rankings for a website, you can do so by installing the Search Status Ad On for Mozilla Firefox.

Reply

Satya Srinivas

That’s an exhaustive list.

Have always depended on Alexa rankings to know about a competing blog. Even though it is not possible to get the exact traffic estimate of you competing blog, a combination of the above mentioned tools can help to get a fair idea of your competitors.

Reply

Roy P.

These 5 online tools are great, I used some of them for a long time. I would suggest you also check http://similarweb.com. It’s a great tool for competitor analysis, it gives you data about the engagement, demographics, referrals and my favorite, display advertising.

Reply

Tanvir

Google Ad Planner will be discontinuing from September 2013. Looking forward to use Google Display Planner.

Thanks Anil for your great list.

Reply

android rooting

I use alexa for this occasion.thanks for sharing

Reply

Payal

I like Alexa the most…. and looking at your global rank, makes you more determined towards your blogs.

@Nadeem, I will definitely try Semrush.com

Reply

Divakar

Hi Anil,

I tried to use google ad planner, but its not working and has been replaced by google with some another tool. can you please help in that case?

Reply

Anil Agarwal

Google Ad Planner is no more available. Its gone now. You need to use the other alternates that are available from the list. I will soon look at other ways we can use to get the estimated traffic on a website.

Reply

Sanjeewa

Thanks for the list Anil, Alexa seems to be very simple, but not sure about the Alexa pro. Have you tried the pro version of it? https://www.compete.com/ is not showing the results for unpopular blogs / sites.

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Anish Panicker

All these above mentioned websites seems to have no working for small websites…

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premiumithemes

You are right sanjeewa… all we have to do is try with pro version not with basic…

Reply

Bastiaan

Ad planner has been replaced by display planner; can anyone tell me how I can get the traffic data from display planner? I haven’t found any info on the subject yet…

Reply

Uday Ghulaxe

I am using alexa.com for doing it .But I never heard of the other websites you have mentioned here.I think google add planner is the best tool for maintaining website traffic record.Thanks for sharing such a nice article.

Reply

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