SE Ranking vs Semrush: Which Tool is Worth Your Money in 2024?

SE Ranking vs Semrush
SE Ranking vs Semrush

Semrush gives access to over 55 tools, whereas SE Ranking offers over 40 tools. Both tools offer 14-day free trials with billions of keywords in their databases. Which one is better in 2024? Find out in this comparison and try these tools for free using the following links.

Are you struggling to decide between SE Ranking and Semrush? Both tools are extremely powerful. Both offer excellent features at different pricing plans.

But with so many features and options, deciding which tool is right for you can be tricky. 

The MAIN question is: which SEO tool offers MORE value for money? In this SE Ranking vs Semrush comparison post, you’ll discover their pros, cons, features, pricing and more.

Are you in a hurry? 

Here’s our quick verdict: Semrush boasts the most comprehensive SEO toolkit, offering over 55 SEO tools, making it a popular choice for businesses seeking a one-stop solution. However, SE Ranking stands out for its competitive pricing, offering the best value for businesses that are looking for affordable options.

SE Ranking vs Semrush: Top Features Unbiased Comparision

se ranking vs semrush

Here are some notable things compared to both tools so you can easily decide which offers MORE value for money in 2024. 

1. Ease of Use

Are you new to SEO? Then, you should prefer an SEO tool that offers a user-friendly interface.

Let’s quickly compare the interfaces of both these tools.

Here’s how the SE Ranking’s interface looks like;

se ranking interface

You can read our in-depth SE Ranking review for more details about this affordable tool.

Here’s how the Semrush’s interface looks like;

semrush interface

You can read our unbiased review of Semrush for a detailed analysis of its features and tools.

Verdict: Regarding ease of use, SE Ranking might be easier to learn and use. Semrush has a huge learning curve due to the sheer number of features. 

2. Keyword Research

Semrush offers an exclusive tool called “Keyword Magic” for keyword research, with over 25 billion keywords in its database.

Here’s what the keyword magic tool looks like;

semrush keyword magic tool

As you can see, Semrush’s keyword magic tool is probably the only tool you need for keyword research where you can find everything, including;

  • Related keywords
  • Question keywords
  • Exact match keywords
  • The search volume of each keyword
  • KD% (keyword difficulty)
  • CPC and much more

Since Semrush offers 25+ billion keywords in its database, you can easily uncover hidden keywords regardless of the topic.

SE Ranking’s keyword suggestion tool gives you access to nearly 4 billion keywords.

Here’s what it looks like;

se ranking keywords tool

As you can see above, SE Ranking is excellent for keyword research as you can discover;

  • Difficulty of each keyword
  • Search volume
  • CPC value
  • The ability to choose different databases (such as USA, UK, etc.)

Verdict: If you want to uncover hidden keywords, Semrush is the right choice as it has almost 6 times BIGGER keyword databases than SE Ranking.

3. Competitor Analysis 

Semrush is known for its competitor research tool, allowing you to spy on ANY domain worldwide.

Here’s what it looks like;

domain overview

As you can see above, you’ll get a complete overview of your competitors’ domains along with key things like;

  • Its authority score 
  • Organic search traffic
  • Paid search traffic (if any)
  • Total backlinks along with their sources
  • Overall traffic growth over time and so much more

SE Ranking also offers an extensive competitor research tool. 

Here’s what the competitor analysis in SE Ranking looks like;

se ranking competitor tool

SE Ranking’s competitor research tool shows you the following;

  • Domain trust of the website
  • Organic traffic, along with its keywords
  • Estimated traffic cost and more

Verdict: Honestly, both these tools offer excellent data regarding competitor research. With Semrush, you’ll get more in-depth data as it has the BIGGER keyword and backlink databases. 

4. Access to Tools

Which tool offers MORE features? The short answer is Semrush.

You’ll get access to over 55 tools in Semrush which can be useful for both SEO and PPC purposes, where you’ll find;

  • Keyword research tools
  • Competitor analysis tools
  • Keyword rank tracking
  • PPC ad research
  • Brand monitoring
  • Site audits
  • Backlink analytic tools and more

In SE Ranking, you’ll get 35 tools that are MOSTLY useful for SEO purposes. You’ll get access to tools like;

  • Keyword Rank Tracker
  • On-Page SEO Checker
  • Website Audit
  • Competitor Analysis Tool
  • Backlink Checker
  • Local Marketing Tool and more

Remember, the number of tools does NOT represent how powerful a tool is. There are many people who need just a handful of tools to manage their SEO tasks. So, consider your website needs. Based on that, you can decide which tool you really need.

Verdict: Semrush is clearly the winner, as it offers 55+ tools under one roof, whereas SE Ranking gives access to over 35 tools. 

Pricing Plans Compared

Semrush and SE Ranking have different pricing plans, which are listed below.

Semrush Pricing: Semrush is available in 3 pricing packages.

1. Pro: This is perfect for small teams, and it costs you $108.33/mo if billed annually, where you’ll get the following features. 

  • 5 projects
  • 500 keywords to track
  • 10,000 results per report
  • Access to all the essential tools, including competitor analysis, keyword research, website audit, backlink analysis, advertising tools, etc.

2. Guru: This is perfect for mid-size businesses, and it costs you $208.33/mo if billed annually, where you’ll get the following features. 

  • 15 projects
  • 1,500 keywords to track
  • 30,000 results per report
  • Access to all the features of the Pro plan
  • You’ll also get access to Content Marketing Toolkit, historical data, multi-location and device tracking, Looker Studio integration, etc.

3. Business: This is perfect for agencies and large teams, and it costs you $416.66/mo if billed annually, where you’ll get the following features. 

  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report
  • Access to all the features of the Guru plan
  • You’ll also get features like extended limits, API access, PLA analytics, free migration from third-party tools, etc.

You’ll get a 17% discount on Semrush’s annual plans.

Get 17% OFF on Semrush

SE Ranking Pricing: SE Ranking is available in 3 pricing packages listed below.

1. Essential: This is perfect for bloggers and website owners. It costs you $44/mo if billed annually, where you’ll get these features.

  • 1 user seat
  • 10 projects
  • Track up to 750 keywords daily

2. Pro: This plan is great for small businesses and costs $87.20/mo if billed annually, where you’ll get the following things;

  • 3 user seats
  • Unlimited projects
  • Track up to 2000 keywords daily
  • All the features from the Essential plan
  • Extended data limits, Looker Studio integration, Keyword Database Expansion, historical data for 3 months, etc.

3. Business: This plan is perfect for large businesses, which costs $191.20/mo if billed annually, where you’ll get the following features;

  • 5 user seats
  • Unlimited projects
  • Track up to 5000 keywords daily
  • All in Essential & Pro features
  • Extended data limits, API, unlimited historical data, etc.

You’ll be getting 20% OFF when you go with the annual plans.

Get 20% OFF on SE Ranking

Verdict: Semrush is significantly more expensive than SE Ranking. If you’re on a small budget, SE Ranking might be a better choice. However, with all the tools that Semrush offers at one place, it justifies its price tag.

Pros & Cons

Here’s a list of the pros and cons of both these amazing SEO tools.

SE Ranking Pros:

  • SE Ranking stands out for its budget-friendly pricing plans, starting only at $44 monthly. It is one of the best value-for-money tools out there in the market.
  • SE Ranking’s interface is intuitive and easy to navigate.
  • It offers white-label features that allow you to customize the platform with your own branding.
  • SE Ranking is known for its 100% accurate rank tracking. If you’re looking for an affordable tool to track your website’s keyword rankings (both desktop and mobile), SE Ranking is an excellent choice.
  • Identify and fix technical issues on your website using its on-page audit tool.
  • It is one of the most affordable tools for competitor analysis, as you can see what keywords they’re ranking for, their backlink profile, and more.
  • It offers a 14-day free trial without the need for a credit card (unlike Semrush’s free trial, which requires your credit card details).

SE Ranking Cons:

  • Comparatively, SE Ranking’s features are less than what Semrush offers.
  • Limited data in SE Ranking, particularly in tools like competitor analysis, content marketing, and paid advertising.

Semrush Pros:

  • Undoubtedly, Semrush is the ONLY tool you need. With over 55 tools, you can do almost every SEO task. This is the reason why over 10 million people are using Semrush.
  • It has one of the biggest keyword databases with over 25.4 billion keywords. You’ll find many keyword ideas no matter what topic you pick.
  • It also offers the largest backlink database, with over 43 trillion links.
  • It is known for competitor analysis, as you can analyze the traffic, keywords, links, and paid ads of ANY domain worldwide.
  • With its position tracking tool, you can track any keywords, domains and competitors on Google. Also, you can track keyword positions across different devices and locations.
  • It helps you identify keyword cannibalization issues within your website.
  • It offers many technical SEO tools, including site audits to check your site’s health, analyze its crawlability and issues, etc.
  • Semrush offers extremely generous reporting limits compared to competitors including Ahrefs, Moz Pro, etc.

Semrush Cons:

  • The pricing of Semrush. It’s more expensive than SE Ranking. 
  • One major drawback of Semrush is that it only gives you data for Google. 


Here are some questions that can help you decide the RIGHT tool among SE ranking and Semrush.

Which tool has a bigger keyword database: Semrush or SE Ranking?

Semrush as it has a massive database with over 25.4 billion keywords. On the other hand, Offers SE Ranking has a smaller database of around 4 billion keywords, but it is still suitable for most topics.

Which tool is more affordable?

SE Ranking is more affordable, as its pricing starts at only $44 per month, compared to Semrush’s pricing plans, which start at $108 per month.

Which tool has more features: SE Ranking or Semrush?

Semrush is a perfect all-in-one SEO platform with 55+ tools for competitor analysis, backlink monitoring, content marketing, social media marketing, and more. SE Ranking offers over 35 tools and focuses primarily on features like keyword research, rank tracking and on-page SEO analysis.

Which tool is easier to use?

Hands down, SE Ranking as it has a clean and user-friendly interface, making it easier even for beginners to use. Semrush, on the other hand, needs a learning curve because of the features it offers.

Do Semrush and SE Ranking offer free trials?

Yes, both these tools offer 14-day free trials so you can test out their features before committing.

Related Posts:

What’s Our Final Verdict on Semrush and SE Ranking?

If you’re a small business or website owner with basic SEO needs, SE Ranking’s 35+ tools might be sufficient. Also, it’s extremely affordable.

However, if you want HUGE keyword and backlink data and are looking for an all-in-one SEO tool that helps with ALL the SEO tasks, go for Semrush. There’s no other better alternative.

So, what are your thoughts on Semrush vs SE ranking? Which tool do you prefer? Let us know your thoughts in the comments. 

About Author
Anil Agarwal is the Founder of Bloggerspassion. He is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade Now. He has been featured in Over 100 Publications including Forbes, The HuffPost, HubSpot, Shopify, Semrush, Kinsta, Bluehost, Hostinger and etc. Know more about Anil Agarwal from here.

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