6 Best ActiveCampaign Alternatives and Competitors with Pros & Cons

Are you on the hunt for the best ActiveCampaign alternatives and competitors?

The ROI of email marketing is 44$ for every 1$ spent (according to the DMA, 2021).

If you’re not building an email list, you’re leaving money on the table.

Email marketing is essential for EVERY business. As a blogger or a business owner, it’s important to have an email marketing strategy that helps you QUICKLY reach your target audience.

Here’s where email marketing tools come into play as they can help you build and grow an email list. 

But there are hundreds of options available including ActiveCampaign. What if you’re looking for even better options for email marketing?

In this post, we’ve compiled a list of SIX powerful ActiveCampaign alternatives you can try in 2022. You’ll discover;

  • Top 6 ActiveCampaign competitors
  • Pros and cons of each of these tools
  • Pricing plans and more

Are you ready to find them out? Let’s dive into the details. 

A Handpicked List of SIX ActiveCampaign Alternatives and Competitors

activecampaign alternatives & competitors

1. ConvertKit

convertkit

ConvertKit is one of the BEST alternatives to ActiveCampaign. If you’re looking for an easy-to-use email marketing software, ConvertKit is a great choice.

ConvertKit is created specifically for bloggers and online creators. ConvertKit makes it easy to add opt-in forms to your website, capture subscribers, and send automated emails. 

ConvertKit also offers powerful features like segmentation and automation that can help you grow your list and grow your business online. 

ConvertKit also makes it easy to segment your audience and target specific groups of subscribers with tailored content.  For example, you might segment your list by interests, or by location. 

ConvertKit Pros:

  • It offers a free plan where you can manage up to 300 subscribers  
  • You won’t be charged extra for duplicate subscribers 
  • Send unlimited emails with ConvertKit
  • Easily create and add customizable signup forms
  • Create automated email sequences
  • ConvertKit also provides a TON of templates and tools that you can use to design your emails and track the results of your campaigns 

ConvertKit Cons:

  • The email templates are average and analytics provided by ConvertKit can be a bit more in detail 

ConvertKit Pricing: ConvertKit offers the following three pricing plans.

1. Free: This is perfect for people who’re new to building their email list and it’s totally free to use where you’ll get the following.

  • Unlimited landing pages & forms
  • Send email broadcasts
  • Sell digital products & subscriptions
  • Community support

2. Creator: This is great for growing bloggers who want to automate their email marketing. This plan’s pricing starts at $15 per month where you can manage 300 subscribers and it goes up to $2,299 per month where you can manage up to 400,000 subscribers. You’ll also get the following features with this plan.

  • Unlimited landing pages & forms
  • Send email broadcasts
  • Sell digital products & subscriptions
  • Live chat & email support
  • Free migration from another tool
  • Automated funnels & sequences

3. Creator Pro: This is great for established bloggers who want to scale their email marketing. This plan’s pricing starts at $29 per month where you can manage 300 subscribers and it goes up to $2,599 per month where you can manage up to 400,000 subscribers. You’ll get the following features with this plan.

  • Unlimited landing pages & forms
  • Send email broadcasts
  • Sell digital products & subscriptions
  • Priority live chat & email support
  • Free migration from another tool
  • Automated funnels & sequences
  • Facebook custom audiences
  • Newsletter referral system
  • Subscriber scoring
  • Advanced reporting

So what are you waiting for? Use the following link to try it out for free. 

Does ConvertKit offer a refund?

Yes, ConvertKit offers a 30-day refund policy. You can ask for a refund as long as you’re within the first 30 days of the date you signed up for your account.


2. AWeber

aweber

Aweber is an all-in-one email marketing software that helps you with email marketing, automation, landing pages, and more.

AWeber is also easy to use, with a drag-and-drop editor that makes it simple to create beautiful newsletters. 

You can use AWeber’s email templates, or create your own from scratch. AWeber also offers a wide range of features to help you grow your business with email marketing, including autoresponders, segmentation, A/B testing, and more.

AWeber Pros:

  • Easily automate email marketing and create sequences
  • Access to thousands of free email templates 
  • Migrations are totally free. From automation to templates and landing pages, AWeber migrates everything from your existing email marketing software for free.
  • Access to pre-built reports and analytics
  • Easily create stunning landing pages
  • Access to web push notifications
  • AWeber makes it easy to create beautiful emails
  • Advanced email automation
  • You can sell products and services with AWeber Ecommerce 
  • Drag and drop builder to create emails and newsletters easily 

AWeber Cons:

  • AWeber counts duplicates as unique subscribers. For example, if a subscriber signs up to another email list in the same AWeber account, the subscriber will be counted as a new subscriber instead of a duplicate. 

AWeber Pricing: AWeber offers two pricing packages.

1. Free: If you’re getting started with email marketing and looking for software, this one’s a great choice and it offers the following.

  • Up to 500 email subscribers
  • Landing pages
  • Web push notifications
  • Drag and drop builder
  • Email templates
  • Sign up forms
  • Ecommerce features

2. Start Pro: If you want to unlock all the features from AWeber, go with their premium plans that start at as low as $19.99 per month where you’ll get;

  • Everything from the free plan 
  • Unlimited email lists
  • Advanced email automation
  • Remove AWeber branding
  • Detailed insights and analytics
  • Webpage and sales tracking
  • Split testing and more!

Does AWeber offer a refund?

AWeber doesn’t display a money-back guarantee anywhere on their site. So, there’ll be no refunds if you decide to cancel your account with AWeber.

Read: AWeber vs MailChimp: Which One Is Better in 2022


3. GetResponse

getresponse

If you’re looking for an alternative to ActiveCampaign, GetResponse is a great option.

Unlike ActiveCampaign, which offers a complex suite of marketing tools, GetResponse focuses on simplifying the email marketing process. 

With GetResponse, you can easily segment your audience and create automated email sequences that are triggered by specific events, such as when a subscriber joins your list or makes a purchase. 

GetResponse Pros:

  • It offers a free plan that helps you build an email list of up to 500 subscribers
  • Send unlimited newsletters even with their free plan
  • Unlimited landing pages
  • Access to a website builder
  • Marketing automation
  • Webinars
  • Easily create signup and contact forms
  • Offers a wide range of features including autoresponders, landing pages, webinars, and integrations with third-party platforms

GetResponse Cons:

  • GetResponse can be expensive, and some of the features are only available on the higher-priced plans (such as unlimited automation, eCommerce features, etc)

GetResponse Pricing: GetResponse offers the following four pricing packages.

1. Free plan: This is the free plan from GetResponse which lets you build an email list of up to 500 subscribers where you’ll get the following features. 

  • Unlimited newsletters
  • Host 1 landing page with a monthly limit of 1000 visitors
  • Create and host 1 website 
  • Connect your domain
  • Signup forms

2.  Basic plan: If you’re looking for an affordable plan from GetResponse that lets you create email sequences and autoresponders, this plan is just for you which gives you the following features. It costs you only $19 per month.

  • You’ll get everything from the free plan 
  • Access to email autoresponders
  • Unlimited landing pages
  • Unlimited website builder
  • Segmentation 
  • Email scheduling

3. Plus plan: This plan costs you $59 per month and offers marketing automation along with the following features. 

  • Everything from the plus plan 
  • Marketing automation
  • Webinars
  • Access to 3 team members
  • Email contact scoring and tagging
  • Advanced segmentation
  • 5 sales funnels

4. Professional plan: This plan costs you $119 per month and offers unlimited marketing automation, and paid webinars along with the following features. 

  • Everything from the plus plan 
  • Unlimited automation
  • Paid webinars
  • 5 team members
  • Web push notifications
  • Unlimited funnels

Does GetResponse offer a refund?

GetResponse doesn’t issue refunds on any of their pricing packages. 

Read: GetResponse vs MailChimp: Which Is Best for Growing an Email List


4. HubSpot

hubspot

HubSpot is a powerful marketing and sales platform that helps businesses of all sizes grow their online presence and reach new customers. 

With HubSpot, you can create beautiful websites, attract more visitors, and convert more leads into customers.

HubSpot’s powerful suite of tools makes it easy to manage your entire customer journey, from attracting visitors to your website to converting them into paying customers. Also, HubSpot is easy to use and integrates seamlessly with other software platforms. 

Whether you’re just getting started with email marketing or you’re looking for a more comprehensive solution, HubSpot can be a great choice.

HubSpot Pros:

  • HubSpot offers a TON of tools that can be used for content creation, SEO, social media management, email marketing, data analysis, and more
  •  it’s easy to create and manage your marketing campaigns from start to finish
  • HubSpot can help you automate many of your marketing tasks, including email marketing, social media campaigns, and lead management
  • You can easily track your results and measure your success
  • HubSpot provides you with access to powerful data and analytics 
  • HubSpot integrates with a variety of other tools 

HubSpot Cons:

  • Although HubSpot offers a wide range of FREE tools but their premium plans are really expensive when compared to other ActiveCampaign alternatives mentioned on this page 

HubSpot Pricing: HubSpot marketing software gives you access to the following three pricing plans.

1. Starter: This plan includes 1,000 marketing contacts and costs you $50 per month where you’ll get the following features.

  • Forms
  • Email marketing
  • Landing pages
  • Live chat

2. Professional: This plan includes 2,000 marketing contacts and costs you $890 per month. You’ll get everything from the Starter plan, plus the following.

  • Collaboration tools
  • Marketing automation
  • Social media
  • Video hosting & management
  • A/B testing
  • Ads optimization events
  • Website traffic analytics
  • Campaign reporting
  • Custom reporting

3. Enterprise: This plan includes 10,000 marketing contacts and costs you $3200 per month. You’ll get everything from the Professional plan, plus the following.

  • Single sign-on
  • Partitioning
  • Custom objects
  • Salesforce custom object sync
  • Adaptive testing
  • Multi-touch revenue attribution
  • Behavioral event triggers and reporting
  • Predictive lead scoring and much more

In addition to the premium plans, HubSpot also offers free tools that help you create landing pages, manage email marketing, and much more.

So what are you waiting for?

Does HubSpot offer a refund?

HubSpot doesn’t provide refunds on any of the tools. 


5. Moosend

moosend

Moosend is an email marketing platform that makes it easy to create beautiful newsletters, manage your subscribers, and track the results of your campaigns. 

With Moosend, you can create automated email sequences, segment your list into different groups, and track which emails are getting the most opens and clicks.

If you’re looking for an email marketing platform that will help you to convert more leads into customers, Moosend is the perfect email software for you.

Moosend Pros:

  • One of the biggest advantages of Moosend is its price. Plans start at just $9 per month, making it a great option for anyone who’s on a tight budget
  • Moosend is very user-friendly and offers a wide range of templates and designs to choose from
  • Email marketing
  • Newsletter editor
  • Marketing automation
  • Create custom landing pages
  • Subscription forms
  • Audience management
  • Reporting & analytics
  • Tracking

Moosend Cons:

  • Moosend doesn’t offer a free plan unlike most of its competitors including GetResponse, ConvertKit, etc

Moosend Pricing: Moosend has the following two pricing plans.

1. Pro: This is the cheapest plan from Moosend which costs you just $9 per month where you’ll get the following things. 

  • Unlimited Emails
  • Automation Workflows
  • Landing Pages 
  • Forms
  • SMTP Server

2. Enterprise: This plan gives you access to all the features of Moosend and it has a custom pricing according to your email marketing needs. You’ll get the following things with this plan.

  • All the Pro features
  • Account Manager
  • Priority Support
  • SSO & SAML
  • Dedicated IP

Moosend also offers a 30-day free trial where you can try all of their features for free. So what are you waiting for? 

Does Moosend offer a refund?

Moosend doesn’t provide refunds on their plans. 


6. Sendinblue

sendinblue

Sendinblue is one of the powerful all-in-one marketing platforms to manage your email lists. It currently has over 300,000 users in 160 countries and it can be easily integrated with other popular software tools, making it easy to use Sendinblue alongside other tools.

With Sendinblue, you can create email campaigns that are targeted to specific segments of your customers. 

You can use Sendinblue to easily manage your email subscribers, design and send automated emails, create landing pages, run retargeting ads, and track your results. 

In addition, Sendinblue provides detailed reports on the performance of each campaign, allowing you to track the results of your email marketing efforts. 

Sendinblue Pros:

  • Create and send unlimited email campaigns
  • Mobile-friendly email designer
  • SMS marketing feature helps you connect directly with your contacts using targeted SMS messages
  • A/B testing
  • No daily sending limit
  • Landing page builder
  • Create and launch Facebook ads directly from the Sendinblue account 
  • Marketing automation workflows
  • Real-time reporting

Sendinblue Cons:

  • Although Sendinblue offers a free plan but its premium plans are expensive when compared to its competitors (as they start at $25 per month).

Sendinblue Pricing: Sendinblue offers the following three pricing packages.

1. Free: This is a forever free plan from Sendinblue which is suitable for those who want to try how Sendinblue works. You’ll get the following features;

  • Unlimited contacts
  • Up to 300 emails per day
  • Chat (1 user)

2. Lite: This plan costs you $25 per month and you’ll get access to the following features. 

  • Everything that’s included in the free plan 
  • No daily sending limit
  • Email support
  • A/B testing
  • Remove Sendinblue logo
  • Access to advanced statistics

3. Premium: This plan costs you $65 per month and you’ll get access to the following features. 

  • Everything that’s included in the Lite plan 
  • Marketing Automation
  • Facebook ads
  • Landing pages
  • Multi-user access
  • Telephone Support

Does Sendinblue offer a refund?

Sendinblue does not provide refunds.


What’s our pick?

So what’s our pick when it comes to email marketing software?

We’ve tried and tested a wide range of email software including Drip, ActiveCampaign, ConvertKit, GetResponse, and more.

If you’re looking for an affordable yet reliable solution, go with ConvertKit.

If you’re looking for an ActiveCampaign alternative that offers more features and is easier to use, GetResponse is a great choice.

If you’re looking for a robust alternative to ActiveCampaign, you can try HubSpot. 

HubSpot is incredibly easy to use, making it a great choice for bloggers, small businesses, and solopreneurs.

HubSpot also offers a wide range of free CRM and marketing automation tools. Its marketing automation tool helps you automate your email marketing tasks, so you can focus on growing your blog or online business.


FAQs | ActiveCampaign Alternatives & Competitors  

Here are some of the frequently asked questions about ActiveCampaign competitors.

Which is better: ActiveCampaign or ConvertKit?

ActiveCampaign is a great choice if you need advanced features such as automation and segmentation. However, it can be more expensive than ConvertKit. ConvertKit, on the other hand, is simpler and easier to use, making it a good choice for people who’re just getting started with email marketing. 

What are free alternatives to ActiveCampaign?

Here are some of the ActiveCampaign alternatives that offer free plans.
– GetResponse
– AWeber
– ConvertKit
– Sendinblue 

What is ActiveCampaign used for?

ActiveCampaign is an email marketing software and automation tool that helps you improve your marketing efforts. ActiveCampaign can be used for a variety of tasks, including:
– Creating and managing email marketing campaigns
– Automating email marketing tasks
– Segmenting customers and leads
– Tracking customer engagement, and more

What is ConvertKit?

ConvertKit is an email marketing tool that helps you to create and manage your email list. You can use ConvertKit to send automated emails or manually send out emails to specific subscribers. 

Try ConvertKit for Free Today

What is HubSpot used for?

HubSpot is a comprehensive marketing and sales software platform that helps you grow your leads, build powerful websites, close more sales, and better measure your marketing success.

ActiveCampaign vs Sendinblue: which is better?

ActiveCampaign offers more features and customizations, making it the better choice for businesses that need a robust email marketing solution. However, Sendinblue is a great choice if you’re looking to manage unlimited contacts and email campaigns. 

Relevant Email Marketing Tools:


Final thoughts on alternative to ActiveCampaign

ActiveCampaign is a solid email marketing tool, but it’s not the only one. There are a number of alternatives available, and each has its own strengths and weaknesses. 

In this article, we looked at SIX of the BEST ActiveCampaign alternatives and competitors. We discussed their features and pricing plans to help you decide which one is right for you.

So what do you think about the ActiveCampaign free alternatives mentioned in this post? Did we miss any of your favorite software tools? Let us know your thoughts in the comments. 

About Author
Anil Agarwal who owns Bloggerspassion.com, is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade. BloggersPassion has been featured on premium online sites like Forbes, Huffingtonpost, Semrush, Problogger, Crazy Egg, The Next Web and so on.

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