ActiveCampaign Pricing 2024: Which Plan is Worth Your Money? 

Looking for the ActiveCampaign pricing plans along with the features? Want to know which is the RIGHT plan for you? You’re in the right place.

Undoubtedly ActiveCampaign is one of the best email marketing automation platforms out there.

But how much does it cost and is it worth your money?

In this post, you’ll discover;

• Active Campaign cost along with different pricing packages offered
• Who should go for which ActiveCampaign packages
• Features of each plan, how to grab its free trial, and much more

By the end of this post, you’ll find a suitable plan from ActiveCampaign. So are you ready? Let’s get started.

All ActiveCampaign Pricing Plans [Reviewed]

ActiveCampaign offers the following three pricing plans.

1. Lite
2. Plus
3. Professional

Let’s talk about each of these ActiveCampaign Pricing plans so you can quickly find the BEST suitable pricing tier from ActiveCampaign.

If you want to read our opinion about ActiveCampaign, check out this in-depth ActiveCampaign review to find more details.

1. Lite Plan Review

ActiveCampaign’s Lite plan is perfect for people who’re on a small budget and looking for a powerful email marketing automation tool. With the Lite plan, you can send all kinds of emails from broadcasts to autoresponders to scheduled emails.

Who should use Lite plan?

If you’re just getting started with email marketing and looking for an affordable plan from ActiveCampaign, the Lite plan is the perfect choice for you.

Lite plan is suitable for;

• Beginners
• Bloggers with small email list size
• Affiliate marketers who’re just getting started with email marketing 

How much does Lite plan cost?

Here’s the discounted price if you go with the annual package of the Lite plan.

• Only $9 per month if paid yearly for 500 contacts and it goes all the way up to $229 per month for 25,000 subscribers.
• Or if you want to pay monthly, it costs you $15 per month for 500 contacts and goes up to $286 per month for 25,000 subscribers.

What are all the features that you get with the ActiveCampaign Lite plan?

Here’s a list of features you get with the Lite plan.

2. Plus Plan Review

If you want to build landing pages, sales automation, and Facebook audience integration, this is the perfect plan for you.

With the Plus plan, you’ll get access to landing pages builder apart from email automation.

Who should use Plus plan?

This feature gives access to additional features like SMS sending, social media tools, the ability to remove ActiveCampaign’s logo from forms, and more.

This plan is great for;

• Affiliate marketers
• Small business owners
• Online store owners 

How much does Plus plan cost?

Here’s the discounted price if you go with the annual package of the Plus plan.

• Only $49 per month if paid yearly for 500 contacts and it goes all the way up to $379 per month for 25,000 subscribers.
• Or if you want to pay monthly, it costs you $70 per month for 500 contacts and goes up to $474 per month for 25,000 subscribers.

What are all the features that you get with the ActiveCampaign Plus plan?

Here’s a list of features you get with the Plus plan.

• You’ll get everything from the Lite plan
• Landing pages
• Automations map
• Build-in CRM
• Sales automation
• Facebook Custom Audience integration
• Social media tools & integrations
• SMS sending
• Contact & lead scoring
• SMS subscriptions
• Add up to 25 users
• Rebranding (remove their logo from forms)
• Free custom email design service

3. Professional Plan Review

The Professional plan from ActiveCampaign is suitable for marketers and agencies who’re looking for split automation, and CRM tools in an email marketing solution.

With the Professional plan, you’ll get split automation functionality to boost your conversions.

Here’s a simple illustration;

Who should use Professional plan?

If you’re looking for robust email marketing features like attribution, predictive sending, web personalization, etc – the ActiveCampaign Professional plan is a perfect fit for you.

If you’re an agency or have a huge number of subscribers, you can go with this plan.

This plan is suitable for;

• In-house marketing teams
• Agencies
• Business owners 

How much does Professional plan cost?

Here’s the discounted price if you go with the annual package of the Professional plan.

• Only $149 per month if paid yearly for 500 contacts and it goes all the way up to $549 per month for 25,000 subscribers.
• Or if you want to pay monthly, it costs you $187 per month for 500 contacts and goes up to $686 per month for 25,000 subscribers.

What are all the features that you get with the ActiveCampaign Professional plan?

Here’s a list of features you get with the Professional plan.

Does ActiveCampaign offer a refund policy?

Unfortunately, ActiveCampaign does not provide refunds on any of their pricing packages. But you can try their software FREE for the next 14 days and see how it works for you.

Does ActiveCampaign offer anything special for non-profits?

Yes. It offers a 20% discount for non-profits. You can get in touch with their support team with proof of non-profit status to avail of the extra discount. 

How to Grab ActiveCampaign Free Trial?

Although ActiveCampaign does NOT provide a free plan, it offers a free trial so that you can try it out before committing to a paid plan. 

Here’s a quick tutorial on how you can grab ActiveCampaign’s free trial for the next 14 days.

Visit this special link to visit their website.

Once you’re on their site, enter your email address to grab the free trial.

The good thing? You don’t need to enter your credit card details.

With the free trial, you’ll get access to most of the features FREE for 14 days.

The free trial allows you to use their full API & integrations but does not allow instant autoresponders to be sent when using the API. 

So they recommend you use autoresponders set to 1 hour or upgrade to a paid plan when instant autoresponders are needed via the API.

Is ActiveCampaign Recommended Or Not?

Hands down, ActiveCampaign is one of the most powerful email marketing platforms available today. But is ActiveCampaign recommended for everyone?

Let’s find out so you can decide whether it’s worth your money or not.

ActiveCampaign is recommended if:

If you want an automation tool: ActiveCampaign is MOSTLY useful if you’re looking for email automation. You can do ANY email automation including;

• Finding people who visited your site (and you want to send an email to subscribe to your list)
• People who’ve abandoned your shopping cart (and you want to send an email reminder automatically)
• Send automatic email marketing campaigns including welcome emails, autoresponders, etc

If you want to segment your email list: One of the key benefits of using ActiveCampaign is its ability to segment email subscribers and send personalized email newsletters. This segmentation ensures that your contacts are more likely to engage with your emails. 

If you don’t want to get charged for duplicates: Most email marketing platforms such as GetResponse charge extra for duplicate subscribers. A duplicate subscriber is someone who’s subscribed to multiple email lists. So go with ActiveCampaign as it doesn’t charge you for unsubscribed, duplicates, or unconfirmed contacts.  

If you want an email software that integrates with ANYTHING: You can integrate your ActiveCampaign account with almost anything. If you’re curious, it can integrate with 870+ apps including;

• Facebook
• WordPress
• Shopify
• Google Analytics
• Zapier and more

Have a look at some of the apps that you can integrate your ActiveCampaign account with;

Overall, the ActiveCampaign software is a perfect choice for those who’re looking for an email marketing platform that provides everything from a drag-and-drop email builder to contact management, automation, reporting, and more.

ActiveCampaign is NOT recommended if:

If you want a beginner-friendly email service: Honestly speaking, ActiveCampaign needs a learning curve as it offers a ton of tools and features. It takes time to learn how to get the most out of it. If you’re someone who’s looking for a quick and beginner-friendly email marketing tool, ActiveCampaign may not be the right fit for you.

If you don’t want an all-in-one email software: As mentioned earlier, ActiveCampaign offers a huge suite of email marketing tools ranging from automation to campaigns, split testing, landing pages, sales automation, etc. 

So if you’re only looking for an email software to send newsletters, you don’t need to consider a robust software like ActiveCampaign. A simple service like Mailchimp will be enough!

If you’re still confused: If you’re a blogger, affiliate marketer, or small business owner who’s still confused about the BEST email marketing platform, try ActiveCampaign for FREE first.

Grab ActiveCampaign 14-day free trial and see if you’re okay using it. You’ve nothing to lose as you don’t even need to enter your credit card details to try their free trial. 

FAQs

Here are some of the frequently asked questions about Active Campaign and its pricing plans.

Related Posts:

• 6 ActiveCampaign Alternatives With Pros & Cons
• GetResponse vs MailChimp: Which Is Best 
• Passion.io Pricing Plans Comparison [With Hidden Discounts]

Final Thoughts

Hands down, ActiveCampaign is the BEST email marketing solution we’ve used so far.

It is feature-rich and offers a lot of value for your money. From marketing automation to landing pages, drag and drop email builder, SMS marketing, etc –  you’ll get almost everything you need to grow your business. 

So what do you think about the ActiveCampaign cost? Which ActiveCampaign pricing plan are you going to pick? Is it worth your money or expensive? Have any questions? Let us know in the comments.