10 Characteristics of a Good Domain Name
Internet market today has flooded with websites, and choosing the best domain for a website is proving to be much more difficult than naming a child these days. With millions of domains already registered on the Internet, finding the best name for a new site is getting painful with each passing day, but as they say, there’s no shortage of ideas if you have a different perspective. You do not need to get a better domain than any other site; all you need is a different name.
A domain name is really critical while designing a website, as it not only represents your site before public, but also provides for a better optimization in search engines. I’ll share with you a few points to help you make your choice easier, and efficient, and aid you build up your website.
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Must have characteristics of a good domain name
1. The “.com” Effect
If I want my site’s name to be “mobile.com”, but the name is not available, then I’ll definitely opt for something like “mobiles.com” in place of “mobile.info”, “mobile.co.cc”, or “mobile.us”. Country specific extensions restrict the flow of visitors to your site, and a few others like “.info” are considered to be spam links by most of the online users. As long as you have options, it is advisable to choose a “.com” domain name for best results.
2. Keep it Short
You would be astonished to know that every possible domain name consisting of 3 to 4 letters are already booked and even 5 letter ones stand on the verge of extinction. The demand for such names is not just a coincidence, but developers understand the importance of a short domain name. A domain name works best if it is kept under 10 letters, and in no situation should it exceed length 20.
3. Easy to Remember
Something like “mobilerev.com” might seem a bit bigger then “mbnrew.com” but at least it provides ease of remembrance. A short domain is useless if it is hard to remember. Another example to narrow your understanding is that one always prefers “businesstime.com” over “theworldbusinesstimes.com”. The latter is not only long and dull, but also hard to remember. Just one wrong letter, and the visitor would land up on a completely different page, and the next thing he would do is to give priority to any other site over your portal.
4. Perfect match with site niche
A domain name “abcxyz123.com” is simply useless for a website providing laptop reviews. You must be wise enough while making your selection, so that a user knows what he will be browsing when he opens up your site. If your site is in English language, always try to choose an appropriate English name over some regional name, as it helps achieve international traffic.
5. Easy to Spell
What is the use of a domain name “Mississippi.com” when half of the word, including me doesn’t even know the spelling of the river Mississippi? Choose something which is appealing and yet simple.
6. Hyphens: Is it a good idea?
People often go for hyphenated domain names once they do not get the domain names of their choice to fill up the void. This practice makes sense, but not appreciable in recent times. Hyphenated domain names may seem to be focused and easy to remember, but they do not arouse the same curiosity as other single word domain names do. If you are not getting something of your choice, you can try for a similar version with an extra “s” at the like. If I want like “house.com”, which is unavailable, I would try something like “houses.com” or “housez.com” in place of any other hyphened word.
7. Use Keywords
Once your keyword contains the keyword on which your complete site is a blog, it becomes very easy for the people to predict your web content. It not only helps visitors, but even provides for a better search engine optimization. If I provide business solutions, I would go for a thing like “businesshelp.com” or “abcbusiness.com” where “ABC” is the short company name. This technique is quite popular over most of the websites providing the gadget, or the automobile reviews.
8. Avoid Awkward Spelling Mistakes
I recently encounter to a domain “expertsexchange.com” which actually referred to “experts exchange”, but I got it completely wrong. The company then tried to solve the issues by adding a hyphen in their domain name. You must be careful that you do not find yourself down in any similar looking pit.
9. Make them Brand able
The term “Orkut”, “Omegle”, “ibibo” has no meaning in the dictionary, yet everyone knows about them. These names prove how something creative can appeal to the interests of the visitors, and help up in the setting of a brand image.
10. Magic Number is Useless Here
Including numbers in domain names can never be considered as a good choice. If someone asks you about your site, and you say “abc2d.com”, then the guy will surely be in great confusion whether you meant “abctod.com”, “abctwod.com”, or “abc2d.com”. No one has the time to visit all the three domains, and it is you who would be on loss at the end of the day.
All the above points, when followed correctly, will help you get your dream domain name. The stock might be getting empty soon, but just like there’s no limit to new ideas, and there’s no limit to creativity, similarly, there’s no limit to different thoughts. Good developers, designers, and writers don’t do different things, but they surely do the same thing differently.
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A domain is where you need to pour down all your creativity, and never forget to write down the words that keep occurring in your mind throughout the day. A human mind generates thousands of ideas in a day, but most of them last only for a few seconds, and then get lost in the depths forever. You never know which idea would do the magic for you, and this is the reason you cannot afford to miss it. If you have any suggestions, or queries regarding your domain name, do drop them in the comments section.