Are you looking to create a foolproof digital marketing plan to succeed online?
Digital marketing is all about promoting (or selling) your products or services through various online marketing channels which include the following.
- Content marketing
- Email marketing
- PPC ads
- Mobile marketing
- Social media marketing
- Affiliate marketing
- Influence marketing and so on
To put it simply, digital marketing helps you generate traffic, leads and sales from various online channels (as mentioned above) to your website, eCommerce stores and so on.
If you’re new to digital marketing, you must need a plan to drive solid leads and sales to your online businesses. This page is exclusively for you where you can discover how to create a solid digital marketing strategy to drive more traffic and sales to your business.
So let’s get started without much ado.
Table of Contents
- Ultimate Guide For Creating A Solid Digital Marketing Strategy
- How to Structure A Digital Marketing Plan In 2020 In 5 Steps
- Digital Marketing Plan Template
- Digital Marketing Planning: 5 Examples to Look At
- Final Thoughts
Ultimate Guide For Creating A Solid Digital Marketing Strategy
Why do you need digital marketing planning?
“Give me 6 hours to chop down a tree and I will spend the first four sharpening the axe.” – Abraham Lincoln
Preparation is the key to succeed in any business including online marketing. If you want to drive more leads and sales from online, having solid online marketing outline helps.
No matter what industry you are in, you will find a path to success if you have a solid marketing plan in place. Without it, you’ll struggle in the long run. It’s as simple as that.
An online marketing strategy is something which acts as a “blueprint” where you can plan your marketing strategies to grow online. The good thing about having a marketing plan is that you can easily visualize your future goals (and avoid bad consequences from happening).
That being said, here are a few interesting digital marketing stats you should know.
- Mobile will account for 72% of digital ad spend by 2019 (that means, brands and marketers are spending huge amounts of money on mobile ads)
- 92% of searchers will pick businesses on the first page of local search results (that’s why getting first page rankings on search results is so crucial for your business to thrive)
- Using videos on landing pages will increase conversions by 86% (if you’re creating landing pages for your products or services, try adding videos for improved conversion rates)
- 70% of consumers want to learn about products through content as opposed to traditional advertising methods (that’s why you need to consider content marketing by creating blog posts and creating awareness about the products or services you are going to offer to your target audience)
- 64% of consumers say watching a marketing video on Facebook has influenced a purchase decision of theirs in the last month (so yes, Facebook ads work like a charm especially if you want to increase your product sales)
So there you go. Digital marketing is growing rapidly and here’s how to structure proper digital marketing to grow your online business in 2020 and beyond.
How to Structure A Digital Marketing Plan In 2020 In 5 Steps
Here’s a simple yet most effective step by step tutorial on how to lay out a digital marketing strategy that works like a charm in 2020.
Step 1: Set your digital marketing goals
Whether you want to start a digital marketing agency or any other online business, if you want to succeed online, you need to clearly set your marketing goals.
Your internet marketing goals should be divided into several categories including;
- Half Yearly
- Yearly and so on
At least once a month (or every quarter), you need to clearly find and analyse your marketing goals. Only then you’ll know whether you’re going on the right track or not.
To set clear goals for your online success, you need to have a vision.
For example, Google’s vision is to “organize the world’s information and make it universally accessible and useful.”
No matter how many new products Google launches (ranging from Google Trends to Keyword Planner to search algorithms like RankBrain), it’s clearly noticeable that Google is trying hard to accomplish that vision.
So make sure to set a vision or mission statement for your business so you can easily set goals for your digital marketing campaigns.
Step 2: Perform a SWOT analysis
So what is SWOT analysis?
SWOT (Strengths Weaknesses Opportunities and Threats) is all about finding opportunities by knowing your strengths and weaknesses to capture a market in any industry.
From Uber to Facebook to Amazon, everyone has their own SWOT analysis to dominate their market. That’s why almost all the successful companies come up with new ideas to improve their businesses even further.
To put it simply, SWOT Analysis is all about understanding your
- AND identifying Opportunities
So if you’re jumping into digital marketing, you must need a SWOT analysis if you want to get ahead in your business in 2020.
Let’s now briefly talk about the 4 different components of SWOT.
Finding out your business or products strengths is the FIRST step to SWOT analysis. You need to find out all the things that your company does well. Along with that, you can also find a list of the things including;
- Things that help you distinguish yourself from your competitors
- Your team (and their ability to perform tasks such as content, SEO, email and so on)
- And everything along with your experience, strengths and so on
Knowing your weaknesses is equally important as knowing your skills. Only by knowing weaknesses, you’ll be able to overcome them to get ahead in your business. Here are a few things you need to check out while analysing your weaknesses.
- Things that your online business or company lacks
- Things that your competitors are doing much better (but your business lacks)
- Limitations such as money, products, resources and so on
Here’s a list of things that can help you identify opportunities in your industry.
- Hidden opportunities (or marketers in your niche)
- Underrated product opportunities
- Ability to find fewer competitors in your industry
- Boosting your online presence (using influencer marketing, PPC ads, digital marketing and so on)
Here’s a list of threats you need to identify to improve your odds of succeeding in your business.
- Upcoming competitors are emerging really fast
- Bad reviews
- Bad online reputation spreading over you or your business (you need to take precautions to avoid such things)
All in all, once a detailed SWOT analysis is done, you can easily tweak your marketing efforts whenever you find any new threats or opportunities.
Step 3: Implement an SEO strategy
There is a wide range of digital marketing channels out there which include email marketing, influencer marketing, PPC advertising and so on but SEO is one thing that stands out from the remaining channel.
If your digital marketing planning fails to implement an SEO strategy, you’re going to fail sooner or later. If you’re wondering why you need SEO for your online marketing efforts, here are few stats around SEO (search engine optimization) you should have a look at.
- Nearly 70000 searches are performed on Google every second (and the count is growing rapidly every single month as more and more people are getting access to the Internet)
- 39% of all global e-commerce traffic comes from search (search traffic is the lifeblood of any profitable eCommerce business)
- 93% of all online experiences begin with a search engine (most people read online be it reviews or watch videos before they make a purchase online)
You can see from the above stats, why it’s essential to implement an SEO strategy if you’re laying out a digital marketing outline for your website or online business.
So how you can create and implement an SEO strategy that actually works?
We’ve been using few SEO tactics since 2014 and we’ve got exceptional results both in terms of traffic and sales and here are what worked really well for us (you can implement the similar tactics as well).
Quick note: To make SEO work effectively for your business, make sure to start a blog as it helps you create content, drive more search traffic, create awareness about your products and services and so on. We’ve written a detailed tutorial on how to start a WordPress blog where you can find all the details on how to start a professional blog within 10 minutes.
Create highly in-depth content: Your SEO strategy starts with great content. If your content is not good enough, no matter how great your marketing efforts are, they will all go in vain. The best way to bring more search traffic is to write highly informative and long form of articles.
Whether you know it or not, writing 2000+ word long articles tend to rank well in search engines like Google. Long articles also attract more social shares and engagement from users when compared to short articles.
Make sure to perform keyword research: Keyword research is all about finding profitable keywords so you can bring more visitors from search. If you’re finding the right keywords, you’ll not only increase your search traffic but also your website overall sales.
That’s why whenever you’re doing keyword research, focus mostly on two things which are;
- Keyword search volume (make sure to find low search volume keywords preferably long tail keywords so you can easily rank in Google search)
- CPC of the keyword (Cost Per Click is a metric that gives you an idea about how profitable a keyword, the higher the CPC, the higher your earnings will be)
Never forget to build backlinks to your website: Ultimately, your SEO success depends on how many backlinks you’re attracting to your website and most important pages. There are a ton of ways to build backlinks no matter what industry you are in, but there are few link building strategies that are evergreen.
- Guest posting
- Blogger outreach (or influencer marketing)
- Video marketing
Step 4: Learn from the pros
Getting help from mentors is one of the secrets of the most successful people in all kinds of industries. Learn as much as you can and that’s the key to success.
Here are a few resources you can use to learn more about your market, industry, products and so on.
- Top digital marketing blogs (you can check out the post to find a ton of useful marketing blogs where you can learn more about digital marketing)
- Podcasts (make sure to subscribe to all the experts in your industry who are doing podcasts or listen to marketing gurus like Pat Flynn, Tim Ferriss and so on)
- Books (there are literally thousands of books available in almost every industry)
- Videos (including YouTube, TEDx and so on)
- Online courses (there are so many sites like Udemy, Coursera which help you easily find a ton of related courses to jumpstart your business online)
- And the list goes on
The key here is to learn as much as you can so you’ll have enough knowledge to run a successful business online.
Step 5: You need a team to get the best results quickly
Having access to the right digital marketing tools help you but if you’re going to launch an online business, eCommerce portal or a website to make money in the long run, you need a team.
Why? Digital marketing or blogging involves in lots of things including;
- Content creation
- Keyword research
- Link building, SEO, on page optimization and so on
- Marketing such as YouTube, forums
- Social media networking
- And the list goes on
Do you think you can handle all the above things by yourself? It’s highly unlikely especially when you have a full-time job. Yes, you can handle most of the things if you can spend at least 5 to 6 hours a day, every day.
We recommend you to work harder by yourself and once you start generating profits from online, you should start investing money on hiring the best team to generate faster results.
That being said, there are few places where you can hire people and invest money to get faster results from digital marketing.
For content marketing: It doesn’t matter what industry you are in, you need to create content to generate results such as traffic, backlinks, leads, sales and so on. And it takes lots of efforts and time to create great content that actually generates results.
So find someone who can manage your content marketing tasks such as coming up with blog post ideas, creating content, editing your content, publishing it. This can alone save you 80% of the time so the money you spend on content marketing (or content marketers) is all worth it in the long run.
For SEO: We’ve already talked above about the importance of having an SEO strategy, if you’re running an online business, website, eCommerce store or anything relevant, you need to find someone who takes care of your SEO related things.
You should hire someone who’s good at SEO who can take care of the following things;
- Keyword research
- Backlink analysis (and link building)
- Finding opportunities to grow your business in search
- Using PPC ads effectively to bring more ROI
- On page optimization and so on
For networking: Networking with influencers and bloggers in your industry can go a long way. Not only it helps you grow your traffic but it can help you find the right customers to improve your overall sales.
It’s better if you’re someone who takes care of all your networking related stuff which includes;
- Social media promotion (marketing, creating social media posts and so on)
- Answering on Q & A platforms about your business (such as Quora, Medium etc)
- Video marketing (such as YouTube)
- Email marketing automation and so on
For sales and conversions: Last but not least, you need someone to look at your sales figures and website conversion rates. After all, they are the most important factors that can make or break your online success.
Most business owners take care of the sales part by themselves and when it comes to conversions, you’ve multiple options like hiring a conversion marketing expert or using tools like Crazy Egg to easily find out your audience behaviour and tweak your strategies to improve your conversions.
Digital Marketing Plan Template
So how to create a perfect digital marketing plan that works like a charm?
Here’s an easy to use digital marketing plan template you can use to create a solid strategy to drive more traffic, sales and leads from digital marketing in 2020 and beyond.
In summary, the above digital marketing template includes the following:
- Top 3 business objectives (you need to set at least 3 business goals that you want to achieve from your online business)
- Target audience (you can’t succeed online without defining your target audience as it’s the most important step to digital marketing success, find out their demographics)
- Channels (to read your audience and customers)
- A SWOT analysis (to find and analyse where you’re currently are in the market)
- Brand value (what’s the value you’re going to offer)
- Top 3 competitors (you need to know and analyse your top 3 competitors to see how they are making money, building an audience, improving their online presence and so on)
- Timeline (where you can outline your weekly, monthly, yearly marketing campaigns)
- Marketing budget (including various channels such as SEO, content marketing, paid ads and so on)
- Key metrics (to measure the success of your marketing efforts)
To put it simply, the above template is a 1-page quick guide which helps you easily lay out a foolproof digital marketing strategy for your business in 2020 and beyond.
Just make sure to take time to fill out the template so you can achieve great results with your digital marketing campaigns.
Digital Marketing Planning: 5 Examples to Look At
Let’s now talk about few real-life digital marketing examples which are implementing solid digital marketing plans to generate more profits and traffic to their sites.
Buffer is one of the best social media management platforms that you can use to manage all your social media activities such as posting, sharing, scheduling and so on. Buffer is definitely one of the best example websites that fully use the power of digital marketing.
How does Buffer generate income?
Buffer mainly uses “content marketing” to educate their audience and attract more people to buy their stuff.
When you visit their homepage, you’ll see a call to action where you can get started using their tool for free.
Once you click on it, they will ask you to sign up to their platform by using your email. You’ll instantly get free access to start using their tool where you can manage up to 3 social media accounts where you can schedule up to 10 posts a day (with their free plan).
It also offers various pricing plans starting at $15 per month which go all the way up to $399 per month (suited for large agencies).
How do they get more traffic and customers?
Currently, Buffer has over 80,000 customers worldwide and they are literally earning millions of dollars every year. So how are they generating traffic and customers?
Content marketing. Yes, Buffer uses content marketing to drive more traffic and sales from search and social media. Buffer is known for providing in-depth and high quality contents around social media. If you read their blog for a while, you’ll definitely start using their tool to manage your social media accounts. That much powerful their digital marketing plan is.
SEMrush is the #1 SEO toolkit that helps you do almost everything from keyword research to competitor analysis to site audits and so on. It also has a blog which offers SEO related tips along with the tutorials on how to use their tool (which ultimately brings them more customers).
How does SEMrush generate profits?
SEMrush offers the following 3 pricing plans where it makes all the money.
- Pro starts at $99.95 monthly
- Guru starts at $199.95 monthly
- Business starts at $399.95 monthly
SEMrush is used by over 3 million people worldwide and that’s a lot of money involved. Since they offer subscription based pricing plans, so their recurring income is huge.
Quick note: You can use this link to get a free trial of SEMrush (which is worth around $99.95) and you can access all of their SEO features such as keyword research, backlink analysis and so on.
How do they get more traffic and customers?
SEMrush mainly gets traffic from search engines. As we discussed earlier, SEMrush writes a lot of highly useful blog posts every single month (mostly from other contributors) and almost all of their contents are properly optimized for search.
Besides search traffic, they also get traffic from paid ads, social media, email lists, influencer marketing and so on.
3. Smart Passive Income
Smart Passive Income is run by Pat Flynn who is considered as one of the top affiliate marketing gurus who shares a ton of practical advice on making money online.
How does Smart Passive Income make money?
Pat Flynn earned over 2 million dollars in the last 12 months alone. Here are the income sources of this blog.
- Majority of the income comes from selling his own products which include eBooks, online courses and so on
- He also makes millions of dollars each year by promoting affiliate products including web hosting related programs
- He occasionally uses ads especially in his podcasts
- He also has few niche sites that help him make decent income every single month
- Software and apps
- Podcasts sponsorships and the list goes on
How do Pat Flynn get more traffic to his site?
Smart Passive Income traffic comes from the following channels.
- Search engines (Pat knows how to optimize his blog posts for search engines and he also ranks for some of the highly competitive keywords like passive income that send a ton of visitors from search)
- Email list (Pat has a huge email list and whenever he writes a new post, posts a video or does a podcast, he sends that to his email list which immediately helps him to get a wide range of target audience to his pages or products)
- Social media (he literally has around million followers on social media sites like Twitter, Facebook and so on)
- YouTube (Pat runs a YouTube channel which is viewed by thousands of people and he always links out to his blog posts, product pages to generate more pageviews)
How does Backlinko make money?
Brian Dean from Backlinko’s major income source is selling online courses. He makes money from an online premium membership site called “SEO That Works” which costs around $1000 and he’s open to the people only once or twice a week. His seats sell like hot cakes and he also offers SEO advice to all kinds of companies, brands and marketers.
How do Brian Dean get traffic to his site?
Brian Dean published only around 30 blog posts on his blog so far (he launched it in 2012) but each and every blog post is a gem which is really informative and contains a ton of information.
He mainly gets traffic to his blog from search engines like Google and his site attracts a ton of backlinks from authority sites.
5. Bloggers Passion
Last but not least, we’ll be featuring our own site Bloggers Passion in the list. Bloggers Passion (the blog you’re currently reading) is where you can find all resources ranging from SEO to blogging to affiliate marketing to build a money making blog.
How does Bloggers Passion make money?
In the last year i.e 2018, we earned around $106,000 (in a single year) from Bloggers Passion. Here are some of the income sources of Bloggers Passion.
- Selling affiliate products (mostly by writing in-depth product reviews, comparison posts, discount posts and so on)
- Collaborations (sometimes)
- And so on
You can read our post on 2018 Bloggers Passion income report to find more details on how did we generated over $100k within a year.
How do we bring more traffic to Bloggers Passion?
Majority of the traffic comes to Bloggers Passion from search engines (around 80%) and there’s a reason for it. We believe that search engine traffic is the most qualified traffic source which sends “highly converting visitors” and that’s the reason why we focus on SEO.
We often create in-depth articles by keeping specific keywords in mind (and we also make sure to optimize them well for both search engines and users). That’s how we generate more search traffic.
Apart from search engines, we’re now focusing on diversifying our traffic sources by spending more time on Facebook groups, Quora, YouTube and so on.
Having a digital marketing strategy helps you determine your goals, objectives, strengths, strategies to implement and so on.
It’s not so easy to succeed online especially when you don’t have a plan. That’s why you need to use the templates (which are already provided on this page) to improve your odds of success in digital marketing.
Did you enjoy the detailed guide on structuring a digital marketing planning for your business? Do you’ve any questions? Do let us know your thoughts in the comments below.