The Future of Blogging: Are Blogs Still Relevant in 2024 And Beyond?

Is blogging dead? What is the future of blogging?

Is it too late to start a blog in 2024?

Are you struggling to find “helpful” answers to these questions? If yes, you’re in the right place.

As of 2024, there are over 600 million blogs in the world out of over 1.8 billion websites.

total websites

Why would someone launch a new blog if blogging is already dead?

The popularity of the search term “blogging” is not declining either.

Have a look at the Google Trends report (data for the last 5 years worldwide);

google trends for blogging

See that? The worldwide popularity and trend for the search term “blogging” has constantly grown for the past 5 years. It’s declining in some countries (overall, it’s increasing in many more countries). 

The verdict? Blogging is NOT dead.

Are blogs still relevant in 2024? Yes, blogging still offers a greater value. 

Whether you agree with it or not, blogging has a GREATER value than what we post on social media networks such as Facebook, Twitter, or Instagram. People are still reading blogs. That being said, here are some of our predictions about the future of blogging.

Future of Blogging: 5 Blogging Trends & Predictions for 2024 and Beyond

future of blogging

1. Content marketing is king 

content is king

Why do millions of people use search engines like Google? Mostly to browse information or find answers to specific questions, right?

Content marketing helps you provide answers to those questions for your target audience (or customers).

If used correctly, content marketing can triple your traffic, conversions, and overall sales. Content marketing includes blog posts, eBooks, videos, webinars, infographics, checklists, and more.

And… content marketing isn’t going anywhere. It’s here to stay FOREVER!

According to a survey, content marketing costs 62% less than traditional marketing and generates about three times as many leads. So, if you’re looking for a cost-effective strategy to increase your leads, traffic, and sales, content marketing is your best bet!

Some of the benefits of content marketing include;

  • Improving your website’s visibility in search engines
  • Building your brand presence
  • Generating targeted traffic (which ultimately helps with more sales)
  • Creating awareness about the products or your brand
  • Establishing yourself as an expert in your industry

2. Focus more on user experience 

user experience

Want to increase traffic, boost website conversions, and generate more sales? Improve your website’s user experience (UX). 

Whether you know it or not, Google considers UX signals while ranking a website.

User experience signals are behavioral patterns that determine a user’s experience on your website. User experience includes things like website speed (page loading times), social shares, comments, bounce rate, dwell time, and more.

Write for readers, not for bots. Create products that solve your target audience’s needs. If you focus more on users, you’ll thrive in your niche even after a decade.

Understanding user behavior is key to improving your website’s UX. You can use heatmap tools like CrazyEgg to learn what people click on or ignore when they visit your site.


3. Video consumption is growing rapidly

According to HubSpot, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands and businesses.

More than 122 million users access YouTube every day.

youtube latest stats

Video consumption is growing rapidly.

So, if you want to survive in the blogging industry, make sure to start producing videos. You can embed them within your blog posts and upload them to YouTube to generate more blog traffic.

If you’re creating only blog posts, start branching out and making videos. Start small. You don’t have to create a ton of videos while getting started. But make sure to create videos if you want to increase your user engagement. 

4. Build a brand

“The future of publishing is about having connections to readers and the knowledge of what those readers want.” – Seth Godin

People don’t buy from strangers, they buy from well-known brands.

Successful marketers like Pat Flynn, Gary Vaynerchuk, Neil Patel, etc, can build thriving online businesses because of their personal brands.

So if you want to succeed in blogging, start building your personal brand. If you’re curious, here’s an easy guide for you to build a personal brand with examples.

Some of the quick tips to build and improve your personal brand in 2024 are;

  • Get a professional headshot and use the same image everywhere, including your website, email, social media profiles, etc.
  • Be discoverable online. People should easily find you when someone searches for your name, brand, or product. Make sure to create social media profiles under your name (or brand) and be active on platforms like LinkedIn, Quora, Twitter, etc.
  • Improve your writing skills. If you want to build a brand online, you should actively write blog posts, emails, social media posts, etc. Here’s where your writing skills come in handy. Also, if you need any assistance in writing, you can use AI writing tools like Jasper, ChatGPT, etc.

5. Optimize your website for Google

Did you know that 68% of online experiences begin with a search engine? 

Google processes over 3.5 billion searches per day

google searches

That’s a HUGE number, right?

Millions of people use search engines every single day. Are they going to stop searching?


So if you want to get long-lasting results from blogging, make sure to optimize your website for search engines like Google. 

Here are some quick tips to optimize your site for Google.

  • Find low competitive keywords to rank for. Don’t target short-tail keywords are they extremely hard to get #1 rankings in Google search
  • Take care of on-page optimization. Use descriptive titles and include your primary keyword in important places like description, title, image alt tags, etc
  • Get more backlinks. Backlinks help you quickly get higher rankings for your keywords in any industry
  • Optimize your website for voice search as voice-enabled shopping is expected to rise to $40 billion in revenue generated by 2022

5 Techniques in Blogging That Are Actually Dead or Quickly Dying (And What to Do Instead?)

blogging tips that don't work

Many blogging techniques are already dead or dying.

So… let’s talk about those outdated blogging tactics.

1. Publishing Daily

One blogging tactic that’s long gone is “publishing every single day.”

Most people think publishing a ton of articles on their website is going to help them with traffic.

However, the truth is that “Google ranks only those relevant and useful pages for users.”

No matter how many articles you publish, it won’t matter. What matters is the QUALITY of your content.

Why? Quality content can offer so many benefits;

  • It can help you build and improve your website’s authority and trustworthiness
  • Search engines ALWAYS prioritize informative content over duplicate or rehashed content
  • It positions you as an expert in your field (which ultimately improves your website’s EAT signals)

Do this instead:

Creating ONE in-depth and informative blog post is always better than publishing TEN mediocre blog posts. 

Make sure to create a blog posting schedule and decide how often you want to publish on your blog.

It doesn’t matter whether you publish a new blog post a week or a month as long as your content is top-notch, engaging, and highly informative. Here are some quick tips for publishing informative, detailed posts in 2024;

  • It all starts with topic research. Research trending topics or find content gaps within your niche. You can use competitor research tools like Semrush to easily find keywords for which your competitors already rank.
  • Organize your information logically. Formatting is extremely important when it comes to creating in-depth guides. Use clear headings, subheadings, and bullet points to break your content.
  • Use lots of appealing visuals, such as images, infographics, or even short videos. They can help you increase dwell time on your website.
  • Above all, address pain points. Make sure to identify the challenges your audience faces and provide helpful information.

2. Using Free Platforms for Blogging

Have you ever seen a website using a free blogging platform ranking on the first page of Google?

Extremely rare, right?

If you want to get the best results from blogging in the future, don’t use free blogging platforms such as BlogSpot, Tumblr, etc.

Do this instead:

Instead of using free blogging sites, choose self-hosted WordPress blogging platforms. These platforms are easy to customize, give you full control, and are optimized perfectly for search engines. 

Although launching your blog or website on WordPress can be expensive, it’s worth every penny. 

3. Covering TOO MANY Topics

Many newbies assume they can quickly generate more search traffic but cover many topics on their blogs.

Is it true? NO!

Unless you have a huge budget and a huge team working 24/7 on content creation, SEO, link building, etc., you’re not going to succeed in the blogging industry by covering too many topics.

Do this instead:

Choose ONLY one topic to start with. Pick a smaller niche. Make sure to publish at least 10 HIGH-QUALITY articles on the topic.

Then, you can start covering another topic relevant to the one you’ve already covered. Repeat the same process until you build a loyal following for your blog.

The key here is to specialize in a specific topic to establish yourself as a TRUSTED source and build a dedicated tribe around that topic.

4. Attracting “Random” Visitors

Stop attracting unwanted random visitors to your website.

There’s no point in getting thousands of irrelevant visitors to your site who are uninterested in your content, products, or services.

Most newbies try to create many articles on irrelevant topics just to attract more traffic. They don’t realize that “relevant traffic” will NOT help them build a successful blog.

In fact, you’re killing your blog if you attract random visitors because there will be a high bounce rate and less dwell time.

Do this instead:

Target relevant long-tail keywords in your niche. SEO is the BEST way to attract “targeted visitors” to your website. 

Use tools like Semrush, Ahrefs, Ubersuggest, etc, to find low-competitive yet profitable keywords in your niche. 

Long-tail keywords are often less competitive and help you achieve better conversions. The following illustration illustrates the importance of targeting long-tail keywords.

long tail keywords

5. Shorter Articles

Did you know that, on average, bloggers earning over $50,000 per year say their most popular blog posts are 2424 words long?

We earn over $120,000 per year from our blog BloggersPassion. Guess what? Almost all of our high-traffic and money-making blog posts are over 2000 words.

What does it reveal?

If you want to build a money-making blog in the long run, stop publishing shorter articles. They do not add value to the blogging community.

Do this instead:

Pick a topic and cover almost every informative detail around that one particular topic. 

Analyze the top-ranking articles in Google for the topic. Research well. Include as much “data” as possible. 

That’s how you create great content. That type of content is what attracts more social shares, links, comments, and traffic. 

How to Start A WordPress Blog in 2024 Under A Budget?

start a wordpress blog

Are you curious to learn how to start your own WordPress blog? Starting a WordPress blog doesn’t have to be expensive; we will show you a simple way to start on a limited budget.

In this quick tutorial, we’ll use Hostinger (trusted by over 29 million users worldwide) to create your blog on WordPress. 

Quick note: You’ll get discounted rates at the product checkout page using our promo code ANILAGARWAL. Here are its pricing plans;

  • Premium Shared Hosting $2.99 per month
  • Business Shared Hosting $3.99 per month
  • Cloud Startup plan $9.99 per month

Click on this link to visit Hostinger’s website.

Just scroll down to see the following pricing plans in their shared hosting.

hostinger plans

Choose any web hosting plan that suits your budget. We HIGHLY recommend their Premium shared hosting plan as you can install multiple sites and you’ll also get a free domain.

If you’re on a tight budget, choose their Premium plan, which costs around $150 for four years of hosting!

Here’s what it looks like (after applying the promo code ANILAGARWAL);

hostinger coupon

Fill in the remaining details and make the payment. Once it’s done, you’ll get an email from Hostinger and your login details.

Once you log into your account, you can use the “Auto Installer” to quickly install WordPress on your website.

Here’s what it looks like;

auto installer

Once you click on Auto Installer, select WordPress to install it on your website. That’s it, you’re done!

Read: Hostinger Coupon Code 2024: Up to 90% Discount + Free Domain

FAQs on the Future of Blogging & Digital Marketing

Here are some frequently asked questions about the future of blogging in India and worldwide.

Will AI replace blogging?

AI is growing rapidly. Even Google is showing AI-generated answers for most queries, which is directly impacting the traffic of many websites. But AI can NEVER replace blogging, as AI bots can’t generate original, data-driven answers, unlike humans.

Is blogging dead?

Blogging is NOT dead. In fact, the readership and the total number of blogs going live each day are growing rapidly. However, outdated blogging tactics like publishing daily, using free blogging sites, creating thin content, etc., are NOT working anymore.

Is blogging still profitable in 2024? Does blogging still work?

If done right, blogging can be a profitable business. From our blog, BloggersPassion, we earn over $10,000 every month. Some bloggers, like Pat Flynn, earn upwards of $100K monthly. 

How do I get my blog noticed?

Here are some of the best ways to make your blog stand out from the crowd.

– Use an appealing and unique design
– Create extremely good content
– Build a personal brand around your blog

What is the best blogging platform in 2024?

WordPress is the best platform for starting a blog in 2024. A self-hosted WordPress platform gives you full control over your site. You can customize your themes however you want, and you’ll also get access to thousands of powerful plugins to run your site.

Why is blogging still relevant in 2024?

Yes, blogging is still relevant and a lucrative career option. Here are some of the biggest reasons to start blogging in 2024.

– Attracts more traffic
– Helps you build a brand
– Helps you connect with influencers and other bloggers
– Attracts more website sales

Is blogging a good career in the future?

Yes, blogging is an excellent career choice if you’ve good skills in writing, networking, SEO, coding, etc. These skills can be attained with time and practice.

What is replacing blogging?

Short forms of content, such as YouTube Shorts, Instagram reels, etc., are consumed extensively. Also, AI chatbots like ChatGPT are replacing the need to search for information online.

Read: Future of Affiliate Marketing: Is it growing rapidly or slowly dying?

Final verdict about the future of blogging 

Is blogging worth it in 2024? Yes, it is growing strong. The problem isn’t blogging; it’s you. 99 out of 100 people quit blogging within a few months. They start a new blog, create content, and quit if they don’t see any results.

You can build a money-making blog by focusing on the long term. You need to adapt to the latest blogging and SEO trends.

So, what do you think about the future of blogging? We’d love to hear your thoughts. Let us know if you have any questions.  

About Author
Anil Agarwal is the Founder of Bloggerspassion. He is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade Now. He has been featured in Over 100 Publications including Forbes, The HuffPost, HubSpot, Shopify, Semrush, Kinsta, Bluehost, Hostinger and etc. Know more about Anil Agarwal from here.

Reader Comments (6)

  1. The future of blogging is affiliate marketing and using social media personalities as affiliate marketers of various brands. Blog sites will be the main form of advertising in the next coming years because most people will be depending on the internet for everything.

  2. Onward and upward Anil. We are really just getting started because bloggers and Google are doing things the right way, for the first time, on an increasing scale. Bloggers are sharing value and building bonds through learning the right way and also at Google’s goading.

    • Great article Anil. There’s a great future for bloggers as long as they do things the right way . The problem this days is usually bloggers who think its a get rich quick scheme and before you know it, they quit.
      Thanks and keep posting!


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