
Product Name: Mangools
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Keyword Research
(4.7)
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Rank Tracking
(4.5)
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Competitive Anakysis
(4.5)
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Link Building
(4.6)
Summary
In a nutshell, Mangools makes your entire SEO process easier and simplified with its clear UI. It offers all important features from keyword research to backlink analysis. Compared to industry leaders like Semrush and Ahrefs, it may offer fewer functionalities, but it has everything needed to run a small to mid-scale SEO business. Ultimately, Mangools provides great value for its pricing in the market (5 times cheaper than premium tools).
This is my review of the Mangools SEO tool.
I have tested each feature of Mangools SEO tools to provide you with firsthand insights. I purchased the Mangools Premium account a couple of months back. After using it, I learned a lot of good things and also found a couple of drawbacks to this popular SEO tool.

In this Mangools review, I am going to share my honest opinion on Mangools, highlight the pros & cons, and compare it with other SEO tools.
So if youโre confused about signing up for Mangools, this review will help you with your decision.

Table of Contents
Quick Summary
Best For:
- New bloggers who are new to the SEO field and are looking to try their first SEO tool.
- Tight budget folks (Mangools SEO costs you almost 5 times less than premium tools, including Semrush).
Considerations:
- You might feel that advanced SEO features are missing. For example, you cannot track the competitor keywords.
- Mangools are not good for SEO site audit-related tasks.
- For PPC SEO, Mangools is not the best option.
- Mangools is limited to Google, so if you want metrics from other search engines, then it wonโt be possible here.
Pros:
- Offers key features that get your work done without any complications.
- Extremely easy to use. Just sign in to your account, enter your keywords, and boom. It works like magic.
- A browser extension to make your job much easier.
- Priced well (you get access to 5 amazing SEO tools at one price!). Much cheaper compared to premium SEO tools like Semrush
- Gives you access to a ton of keyword ideas (if youโre a keyword research nerd, youโll love this tool).
- Easy to access trend charts (which are useful if you want to target trending topics and long-tail keyword ideas).
- You can export each and every report into .csv format in one click.
- The user interface of each of their tools is incredible (even if youโre using them for the first time, youโll find it extremely easy to use thanks to their intuitive interfaces).
Cons:
- It does not integrate all of its apps well.
- Does not offer a true dashboard that lets you track everything in one place.
- Lacks some important features like SEO Site Audit.
- Comparatively new, and their database is not as big as other competitor tools (You get fewer question keywords, backlinks, etc here).
- Only 48 hours of refund policy is there.
What is Mangools?

Mangools is an SEO tool good for beginners who might not have the budget for premium tools like Semrush and Ahrefs.
It is simple to understand the SEO tools package that consists of 5 commonly used SEO tools most SEO experts require. Or you can say these are the 5 primary features of the Mangools:
- KWFinder: For Keyword Research
- SERPWatcher: For Rank Tracking
- SERPChecker: To Analyze SERP for a Keyword
- LinkMiner: For Backlink Analysis
- SiteProfiler: For SEO metrics
- SearchWatcher: For tracking AI visibility
By not providing unnecessary tools, and by only providing the SEO tools 9/10 SEO experts require in their daily lives, Mangools is able to cut the costs (almost 5x cheaper than other tools in the market)
Let’s find out if these Mangools features actually come in handy in real-life situations!
Testing the Mangools Core Features

1. Mangools Keyword Research System Review (KWFinder)

Mangools KWFinder is widely recognized as a top-notch keyword research tool. Interestingly, KWFinder is often more familiar to people than the entire Mangools SEO pack.
In fact, this tool is the backbone of Mangools. In all the time I’ve spent using Mangools tools, I’ve found KWFinder to be the most useful.
It finds tons of profitable keywords really quickly, making it an ideal tool for your keyword research campaign.
KWFinder works similarly to any other keyword tool in the market. You just type in a keyword, and you get stats like search volume and difficulty, along with many other keyword ideas.
You can start finding thousands of keyword ideas either by entering a domain name or a specific keyword.
Furthermore, this tool offers three search options: โsuggestions,โ โautocomplete,โ and โquestions.โ Each of them gives you amazing results to find hidden long-tail keywords.
Before reviewing it further, here is the screenshot of the Mangools keyword research tool interface:

Now, if I look at it from the perspective of an SEO expert, did Mongols keyword research provide me with everything essential? Let me tell you the plus and minus.
Plus Points:
1.) I can pick any country (US, India, UK, etc), any language (Hindi, Spanish, English) as I wish, and filter keywords. The good thing is that Mangools provides extensive keyword data; you can explore over 50k+ locations and 20+ languages
2.) For SEO purposes, I get multiple key SEO metrics for a keyword, which helps me finalize it.ย
- Trend โ popularity in Google Trends data (last 12 months)
- Search โ average monthly search volume (exact match) in the last 12 months
- CPC โ average cost per click of the listed keyword
- PPC โ level of competition in PPC advertising (min = 0; max = 100)
- KD โ keyword difficulty based on SEO stats (DA, PA, CF, TF, LPS, etc.)


3.) Just below the keyword difficulty window, I get a separate tab to view the SERP overview for my keyword. This tab provides details of the top 10 positions ranking on Google for my keyword, including metrics like PA (Page Authority), Number of Backlinks, LPS score, and more.
Essentially, with all these details, I understand the current situation of the results on the first page in the SERP and how many backlinks I need to build to rank for the targeted keyword.
All this info is crucial in finalizing the targeted keyword. And Mangools clearly presented me. I also have the option to expand this competitive analysis in a much more detailed way using the SERPChecker button.

4.) I donโt have to go anywhere to find Long Tail keywords, Question keywords, and Google Autocomplete keywords. Mangools keyword research tool is giving everything for free in the same window. I found their โnumber of wordsโ filter helpful especially to find long tail keywords.
Also, you donโt have to depend on tools like Answerthepublic for long-tail question keywords. However, Mangoolโs list of question keywords is a little bit less.


Minus Points:
5.) Everything appears good in Mangools’ keyword research. However, there are some things that I feel should have been included in this tool. For example, LSI keyword research. I thoroughly analyzed Mangools, but couldn’t find a way to research LSI keywords. From an SEO perspective, this is a significant missing feature.
6.) Similarly, a key metric called “Keyword search intent” is also missing. I have seen this metric in other SEO tools, but it is not available in Mangools. This metric could be important for beginner SEOs because it helps you determine the correct intent of your target keyword.
7.) As we know, Mangools is not a giant SEO tool, but we cannot ignore this disadvantage. Upon reviewing, I found fewer related keywords and fewer question keywords in Mangools as compared to other tools.
2. SERPWatcher – Mangools Rank Tracking System Review
This is a Mangools rank-tracking tool that you can use to track your keyword rankings daily on Google really quickly.
First, I would like to inform you that you can add unlimited domains to the tracking dashboard. Mangools’ SERPWatcher works based on the number of keywords, so you can add as many domains as you want until you exhaust your total keyword limit.
Mangools has designed its SERPWatcher interface in a way that I faced no problem in grasping each report and metric.ย
The SERPWatcher setup process is smooth, so I am not wasting time here. You just have to put your domain name and import/type keywords to track.


1.) Mangools gives the advantage of adding the same domain tracking multiple times, varying by location & devices. On my site, I usually get traffic from the USA & India, hence adding multiple tracking at the different dashboards helps me to analyze the performance of keywords in both countries without feeling overwhelmed.
2.) I get 6 main metrics under the main tracking dashboard. I also compared the Mangools tracked traffic for a tracked keyword with Google Search Console, and the results are pretty accurate.
- Today keyword position
- Change (if thereโs any in your keyword positions)
- Average position
- Best position
- Total search volume
- Estimated Visits

3.) Two key metrics helped me understand how good or bad everything is going: Performance index, which represents my unique share of the whole possible organic traffic based on current keyword positions. Visibility represents how often my page appears in a SERP when someone searches my keyword.

4.) By these two simple metrics, I learn which keywords and how many tracked keywords are down or up today.

5.) This tool also shows the keyword position distribution which is shown below.

This is really handy for keyword tracking lovers to know how their keywords are contributing to search page results.
6.) All the keyword rankings & other metrics are updated daily, which means I get fresh ranking data regularly.
To be honest, I didn’t come across any significant downside in SERPWatcher that could cause trouble in your SEO rank tracking. I compared it with Semrush’s position tracking tool and didn’t find any major concerns. The only metric SERPWatcher needs to include in the dashboard is “Competitor rank tracking,” where you can see how your tracked keywords are performing for your competitors. You can use this information in case of a Google algorithm update release to figure out which competitors are experiencing drops or improvements.
3. SERPChecker – Mangools SERP Analysis System

Are you interested in conducting a detailed keyword SERP analysis? Would you like to gather detailed information (metrics) about the competitors ranking at the top of the SERP for your targeted keyword?
The Mangools SERPChecker feature is available for you.
I am talking about SEO metrics like:
- CTR: Average CTR Rate by position
- LPS: Link Profile Strength of the results
- DA: Domain Authority (Moz)
- PA: Page Authority (Moz)
- TF: Trust flow (Majestic SEO)
- FB: Number of FB Shares
- Website Popularity Rank (WPR)
- Links: Number of Backlinks (Majestic SEO)
- RD: Number of Referring Domains
In addition, there are over 40 metrics that can be extracted for advanced SEO users.
Two reasons to trust these metrics from Mangools are Moz and Majestic SEO. The majority of these metrics are directly fetched from these two giant SEO tools. So, without having to purchase those high-paying SEO tools, you can enhance your SEO reports and make informed decisions with these essential SEO metrics.

One more thing I like about it is I can easily put my targeting page URL and compare it with the top results SEO score. This way I will know how much effort I have to make to achieve the first position in the SERP.

The Mangools SERP data is fresh and provides useful insights. However, a few things are still missing. For example, SERP Feature (There is no option that tells me if the competitor appears in the people also box, related searches, reviews, and more.) Seems like this Mangools feature is incomplete, I mean, it tells you the availability of featured snippet answer, but other functionality is missing.
I hope Mangools will bring this functionality soon into their tool.

4. LinkMiner – Mangools Link Building Tool

I had had enough of talking about keywords, SEO metrics, and all.ย
Letโs talk about Mangools and Backlinks.
Backlinks are crucial if you want to outrank higher authority sites.
LinkMiner by Mangools will help you find your competitors’ powerful backlinks with just a click, so you can replicate them easily.
It has an immense database of 9.5 trillion backlinks, and more than 2.5 trillion unique URLs have been crawled to date.
Once you enter the URL, you will be displayed a table of backlinks with the number of active backlinks, referring domains, referring IPโs, Citation Flow, and Trust Score.
Unlike other backlink analysis tools, you will not only see the source URL but also the Citation Flow, Trust Flow, Number of External links, Facebook shares, HREF path, Anchor text, and overall Link Strength.

It will also allow you to create a list of favorite links so that you can use them whenever needed.
And one-click website preview is also available that lets you check the link placement in the referring website directly in the tool. So you donโt need to open tens of browser tabs. I really like this preview feature.
Moreover, advanced filters, search history, and export features will make your job much easier.
Anything missed by Mangools hand? Yes for sure.
- The number of Backlinks data is lesser (I put my URL and have compared the Backlinks data of Mangools with Semrush & Ahrefs)
- Backlink toxicity metric
- The dedicated inbuilt link building outreach tool
- The Backlink gap tool tells how many links your page doesn’t have compared to your competitor.
But thatโs not Mangools fault as it is not an advanced SEO tool.
5. SiteProfiler – Mangools

SiteProfiler, as the name suggests, displays a complete profile of a domain or URL. In other words, it gives a whole website profile containing all metrics in a simple visualized overview type of report.

It will display:
- Domain authority
- Page authority
- Citation flow
- Trust flow
- Backlink Profile Overview
- Top Referring domains
- Anchor texts
- Top content
- Top Competitors Metrics & More
I am very much sure that you would love using this tool.
6. Mangools SEO extension
Mangools offers Chrome and Firefox browser extensions.

You can use Mangools SEO extension to quickly analyze a page or website right in your web browser. Whether you’re conducting keyword research, analyzing backlinks, or checking the SEO metrics of a website, this extension provides valuable data at your fingertips.
You don’t need to open Mangools, enter the URL, and run the analyses.
All you need to do is click on the Mangools extension icon in your web browser, and the tool will quickly fetch the relevant SEO data for the website you’re currently viewing.

You have the flexibility to choose the specific aspect of a website that you want to analyze, such as keywords, backlinks, on-page SEO, and Rank trading.
AI Visibility Tracking:
Mujhe ni laga tha Mangools jese tool main bhi AI Visibility ka option ab dekhne ko mil jayega. And the great thing yaha apko Visibility tracking option har plans main free of cost mil jayega jo ki generally dusre tools add-on ke through provide krte hain.
The current LLMs supported are: ChatGPT, Google AI Overviews, Gemini, Grok, Claude, Liama, and more. Google AI Mode is coming soon.

As soon as I added my brand to their dashboard, Mangools started collecting data. Within about 10 minutes, I was able to see which prompts my brand currently appears in across AI LLMs.
User Interface Review
Before upgrading to Mangools, I was using the free version, and one thing that stood out immediately was its easy-to-use interface.
I donโt know if you have ever used other tools like Semrush or Ahrefs. If you have, you’ll know how complicated their user interfaces can be.
Thankfully, Mangools has a beginner-friendly user interface, and you won’t have any trouble accessing any information.
As soon as you log in, you’ll see access to Mangools’ core features right on the dashboard. That’s it. No complications in accessing any Mangools feature.

Plus, if you feel lost or don’t understand a metric within Mangools, you donโt need to watch any tutorials. Each metric comes with tooltip text attached, which appears when you hover your mouse over it. This tooltip provides clear instructions and definitions for all metrics, making it easy for you to understand.

Opinion on Pricing:
Mangools plans are very easy to understand because all features, including the AI visibility tracker, are available across all plans. You just need to choose a plan based on your usage limits.
Unlike other tools, Mangools offers entry-level plans that are totally fair. You can start your journey at just $24.50/month, and if it meets your needs, you wonโt have to upgrade just to get more limits.
FAQs
Mangools tools are premium. But they also have a free plan that includes 5 keyword lookups in KWFinder, SERPChecker, SiteProfiler per 24 hours, 10 Tracked keywords in SERPWatcher and 500 backlinks/24h in LinkMiner.
When you sign up for their premium plans, youโll get access to 5 of their tools that include KWFinder, SERPWatcher, SERPChecker, LinkMiner, and SiteProfiler.
Using Mangools SEO tools is extremely easy even if youโre using it for the first time. Also, they give you access to an app for each of those 5 SEO tools so you can perform keywords research, SERP analysis, Rank Tracking, Backlink analysis, and Profile analysis really quickly and effortlessly.
Whereas Mangools is a unique set of SEO tools package that fulfills all your SEO needs. The pricing of these tools is also not too shabby. Yes, still they cost you a lot but considering the efficiency of those tools, they are worth every single penny.
If you are not satisfied, they will issue a full refund within 48 hours of your payment. You may also have the ability to upgrade, downgrade, or cancel the service any time in your Mangools account.
Final Thoughts
Mangools is a great tool for beginners who are looking for a budgeted SEO tool.
You get an easy-to-use interface, one click to find a ton of golden long-tail keyword ideas, and great customer support with Mangools. The pricing is also affordable and way better than other SEO tools.
If youโre someone whoโs looking for one tool that gives access to everything from keyword research to rank tracking to competitor analysis, Mangools is the perfect choice for you.




I’m also a big fan of SEMRush and Keyword Planner. Good info though.
Hello Anil,
Thanks for this great and detailed review. I am a big fan of SEMrush and never have tried Mangools. After reading this review post, I am going to give it a try. Thanks for sharing these great insights with us all.
Have a great day ๐
Vishwajeet