1. What is pay per click?
That’s a good question to begin with. PPC which is referred as Pay per click is a kind of online advertising where the advertiser pays the publisher (such as website owner) each time a potential customer clicks their ad.
Usually PPC affiliate marketing is done widely by several of the marketplaces such as Taboola, Adsterra, AdSense and so on where the advertiser pays you commission for placing their ads on your site (you’ll get paid when your website visitor clicks on their ads). That’s called as Pay Per Click advertising.
2. What are the most common mistakes most affiliates make with PPC affiliate programs?
Not all traffic sources are equal. If you are looking to monetize your site using PPC affiliate programs mentioned here, try to get as much traffic as possible from search engines like Google.
Don’t focus on getting traffic from social media or forums (unless you’re driving relevant visitors who are actually interested in clicking the PPC ads placed on your site). Also make sure to focus on using 1 or 2 PPC programs at once instead of showing too many ads on your website.
3. What is the best way to monetize your website with PPC ads?
Although there are a ton of ways you can earn more with PPC ads but the #1 tip is to get highly relevant traffic to your sites. Your CPC and PPC highly depends as a publisher on how relevant traffic your site is getting. Only then, you’ll be easily able to attract relevant advertisers to post their ads on your site.
Relevancy is what really counts when it comes to increase your PPC earnings. You can bring relevant traffic to your websites by focusing on the right keywords. So perform proper keyword research to drive more relevant traffic which ultimately increases your PPC earnings.
4. What are typical pay per click rates?
The amount of money you make from PPC affiliate programs entirely depends on two things: your website traffic and the industry you are in. If you’re in a fitness, real estate or credit cards industry, the PPC will be really very high. That means, you can earn a lot if you’re in such competitive industries.
Whereas eCommerce websites will typically have a slightly lower CTR whilst service based one industries may have slightly higher. WordStream did an interesting survey that shows average benchmarks for various industries.
5. How much does AdSense pay per each click?
Google AdSense is definitely one of the most popular ad networks used by millions of people worldwide to show their ads. When a visitor from your website clicks on your AdSense ads, Google pays you 68% of what the advertiser pays them.
So how much does AdSense really pay per each click? 68%. It also depends on several things such as your niche, the profitability of your keywords, CPC, your website traffic sources, demographics and so on.
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