Pinterest SEO 2025: 17 Best Ways To Boost Your Pinterest Reach And Drive More Traffic

Pinterest is one of the popular social media platforms, with over 518 million active users worldwide.

Yet, it is one of the underrated platforms that most SEOs and website owners ignore. If you’re looking for a powerful platform to grow your presence online, Pinterest is an excellent choice.

Almost 95% of Pinterest users discover new ideas, topics, and blogs through unbranded searches. This means Pinterest users are more open to new keywords than branded keywords.

So you have a better opportunity for a fantastic traffic source if you use Pinterest correctly. In this free guide, you’ll discover the following;

• What is Pinterest SEO and its benefits
• Ways to Boost Your Pinterest Reach

Are you ready? Let’s jump into the details. 

What Is Pinterest SEO? What are its benefits? 

Pinterest SEO is the process of optimizing your Pinterest account in order to generate more organic traffic from Pinterest.

It involves using relevant keywords to optimize your pins, boards, and profile to attract more views organically. 

Here are some of the major benefits of Pinterest SEO;

• Better Pinterest SEO can help you with more user engagement metrics, such as social shares
• Helps you gain more Pinterest followers
• Reach new audience worldwide for your target keywords
• You can drive more traffic and sales to your website, and the list goes on

17 Powerful Ways to Boost Your Reach with Pinterest SEO In 2025

Here are 17 powerful strategies to optimize your pins and expand your reach:

1. Optimize Your Profile

Before you jump into the world of Pinterest search engine optimization, you should know the basics.

Start by creating a Business account. It’s FREE, and if you already have a personal Pinterest profile, you can convert it to a Business account from here.

Pinterest Business account gives you access to major things like Pinterest Analytics and the Pinterest Ads Manager.

You can quickly figure out your Pins’ performance along with impressions, Pin saves, outbound clicks, etc.

Here’s what it looks like;

Here are a few more quick things to remember before you start pinning.

• Pick an SEO-friendly username, preferably by keeping relevant keywords or your website’s name. Or, simply consider picking a memorable username, making it easier for people to find your profile and save your Pins.
• Use relevant keywords in your profile.
• Make sure to create a compelling “about you” section where you can provide solid reasons for what people can expect from your account.
• Start creating at least one board (preferably up to 5) while getting started. Make sure to use relevant keywords while naming those boards. For example: “Website Design Hacks,” “SEO Tools,” or “DIY SEO.” This is a good SEO practice as it will help your boards appear in Pinterest search results for those topics.

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2. Create Rich Pins

Rich Pins are a type of pin that automatically pulls metadata from the website pages they link to. 

Simply put, rich pins display additional information about your website’s content, such as the price of a product or the recipe rating. 

Rich Pins can make your pins more visually appealing and help you improve your Pinterest SEO. The major types of rich Pins include the following;

• Recipe-rich Pins: These are helpful for those who run food blogs. They’ll show information such as food serving size, cook time, ratings, diet preference, etc.
• Article-rich Pins: These are essential for all website owners as they’ll show the headline, the description, and the article’s author.
• Product-rich Pins: These are useful for affiliate marketers and product creators. These pins include the pricing, availability of the products, and product information.

Rich pins can improve the click-through rate of your Pins as they show additional information about your content (or links).

Also, the best part about using rich pins is that if something changes on your website, the rich Pin automatically updates to display that change. That way, Pinterest users will see the up-to-date version of the pin.

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3. Use High-Quality Images

Pinterest is a visual discovery search engine. So, it’s extremely important to create high-resolution, eye-catching images to boost your Pinterest SEO.

Consider adding text as an overlay on your images to share tips or key information.

Here’s how we do that on our pins;

As you can see, when you use text as an overlay, you make your pins more informative. Also, make sure to create vertical images with a 2:3 ratio, as they tend to perform best on Pinterest.

One of the best tools you can use for creating appealing images on Pinterest is Canva. It has over 250,000 free templates that you can use to create any design.

Give it a try: use Canva for FREE

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4. Write keyword-rich titles

If you want your pins to appear in search results, you need properly optimized titles.

It’s essential to use relevant keywords in your pin titles to get more views.

Here’s the important thing to remember: Pinterest’s title character limit is 100 characters.

So don’t use LENGTHY titles, as they’ll get truncated. 

Here are a few quick tips for writing magnetic titles for your Pins.

Use power words: Power words are persuasive words that compel people to take action. If you want to create click-worthy titles for your Pins, you must use power words. They can help you QUICKLY grab attention, build interest, and increase clicks.

Here are a few power words you can include while creating titles for your Pinterest content.

• Free
• New
• Easy
• Quick
• Guaranteed
• Incredible 
• Results
• Secrets
• Surprise
• Amazing

Use a headline generator tool: Many headline generators can generate tons of headlines for you based on a keyword. Just give a topic or keyword, and they’ll give you headlines.

Here are a few free headline generators;

• CoSchedule Headline Analyzer
• Portent Headline Analyzer
• Headline Studio by CoSchedule

Use ChatGPT: You can also use AI tools like ChatGPT, Jasper AI, or Bard AI to come up with unique titles for your Pins quickly. You can give simple prompts like “Give me enticing titles for my pins on the [topic].”

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5. Optimize Pin Descriptions

Using relevant keywords strategically in your pins including board descriptions, pin descriptions, etc can help your content appear in Pinterest search results when users search for these terms.

Here are some quick tips to optimize your pin descriptions;

• Use relevant keywords that best suit your pin’s content. For example, instead of “SEO tools,” use “SEO tools for small businesses.”
• Make sure to write descriptions for your pins that are engaging and click-worthy. 
• Always include a call to action in your pin descriptions. They can entice people to take immediate action. For example, you could use CTAs like “Learn more!”, “Visit the site” or “Check out this tutorial!”

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6. Use Hashtags

First things first: hashtags are like keywords. They can help your Pinterest content to be easily discovered by more people.

Here are some of the most popular hashtags on Pinterest in 2025:

• #pinterest
• #diy
• #lifestyle
• #love
• #photography
• #art
• #fashion
• #travel

Although hashtags can help you reach more audiences, NEVER use too many hashtags. 

Why? It can make your pins look spammy. There’s no need to use every hashtag that’s under the sun. A good rule of thumb is to use 5-10 hashtags per Pin.

You can use Pinterest’s search bar to search for relevant keywords related to your Pins. You can also check out Pinterest’s “Trending” section to see what hashtags are currently trending.

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7. Create Boards Strategically

On Pinterest, you can create boards exclusively for different topics or categories that are related to your website or business.

These boards can help new people find the content they’re interested in.

For example, if you’re an SEO blogger, you might create boards like “SEO Tips and Tricks,” “Keyword Research Strategies,” and “On-Page Optimization Techniques.” 

Here’s how the boards on Pinterest look like;

While creating these boards, make sure to include relevant keywords like “SEO,” “keywords,” “on-page SEO,” “backlinks,” etc in descriptions. That way, you can attract followers who are interested in SEO and it also makes it easier for them to go through your profile.

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8. Engage with the Community

Sharing content on Pinterest is not enough. You should also focus on building an audience from day one. Only then will your content reach more people and help you with better SEO.

Some of the best ways to engage with others to build a following on Pinterest include;

• Repin content from other Pinterest users
• Respond to all the comments that you receive on your own pins
• Leave thoughtful comments on others’ pins and 
• Participate in discussions from other boards 

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9. Consistent Pinning Schedule

Pinterest users like FRESH content and new ideas. To keep your content fresh in your followers’ feeds, it’s important to maintain a consistent pinning schedule.

For example, if you have a blog about fashion or lifestyle, you might try posting 2-3 pins per day. This will help your followers see your content regularly without getting too much at once.

Make sure to follow and analyze other successful competitors’ Pinterest profiles to see how often they’re posting. It will give you an idea of the optimal posting frequency for your niche.

You can use Pinterest’s scheduling feature to post pins at the best time plan your pins in advance and automate their posting for optimal times.

Also

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10. Monitor Analytics

Pinterest offers Analytics that helps you easily identify how your content is performing, so you’ll know what’s working and what’s not. 

Using it, you can easily analyze various important metrics such as views, clicks, and saves.

To get started, go to Pinterest Analytics and monitor your Pin performance.

Here’s what it looks like;

If you scroll down a bit, you’ll find the top pins where you can find overall clicks, impressions, saves, etc.

These analytics can help you understand your audience’s preferences and interests. 

For example, if you notice that your pins featuring DIY home decor projects consistently generate more views and saves, you can conclude that this type of content works well in your niche. You can use the Analytics data from Pinterest to refine your SEO strategy.

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11. Link Back to Your Website

No matter what niche you’re in, you must link your pins back to relevant pages on your website. That’s how you generate traffic from Pinterest to your site. 

If you’re running an SEO blog, you could create a pin featuring an SEO checklist. Link the pin to your blog post where users can find the full checklist, SEO strategies, and step-by-step instructions to grow search traffic.

The key here is to link to only relevant and highly informative posts. 

Here’s an example of how we use links within pins;

As you can see above, we’re not only sharing useful pins with tips but also linking back to the original post where people can find more details.

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12. Collaborate with Other Users

One of the best ways to grow your profile visibility and reach more people on Pinterest is by collaborating with other users. 

There are a ton of Pinterest Group boards that you can join for free and share your pins. These groups allow you to connect with hundreds of people who’ve similar interests as yours.

For example, if you’re passionate about travel photography, you could join a group board focused on “Travel Inspiration.” By pinning your best travel photos to this board, you’ll be collaborating with people who are travel freaks.

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13. Stay Current with Pinterest Trends

Pinterest is constantly evolving. The best way to grow your following and improve your Pinterest SEO to reach more people is to keep up with what’s popular. 

You can use Pinterest Trends to find out what’s trending.

Once you’ve identified a popular trend in your niche, create posts about these trending topics to connect with your audience.

For instance, if the topic “minimalism” is trending in your niche, you can create a board titled “Minimalist Living: How to Declutter”. Then, you can create and pin images of minimalist homes, decluttering tips, and minimalist fashion ideas. That’s how you stay up-to-date with new Pinterest trends.

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14. Use guided search 

Pinterest offers “guided search,” which helps users quickly find new ideas on a topic. It can also help discover what’s popular and trending.

In simple terms, Pinterest automatically suggests semantically related keyword phrases in the guided search.

If you want to improve Pinterest SEO, you MUST use guided search to understand what users want to see.

To get started with the guided search on Pinterest, simply enter search terms related to your niche into the search bar. 

For example, for people searching for “DIY home decor,” the guide searches on Pinterest will show you things like relevant users who cover DIY, keywords like DIY hacks, DIY projects, etc.

Have a look;

Similarly, if someone’s looking for cooking recipes, some popular guided searches in this category include “easy weeknight dinners,” “healthy desserts,” and “vegetarian recipes.”

Using the Pinterest search bar, you can quickly discover what “Pinterest users” are looking for (around your target keywords).

Once you find those broad keywords, you should dig deeper and find more related phrases. You can use all those phrases while creating your Pins in essential places like description, title, etc.

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15. User engagement is the key

Almost every social media network (including Pinterest) takes user engagement into consideration.

User engagement metrics include;

• Pin clicks
• Pin saves
• Outbound clicks
• Carousel card swipes
• Pin save rate (The total saves of your Pins divided by the total number of times your Pins were on screen)
• 10-second plays and more

If the Pinterest algorithm sees better user engagement on your Pinterest profile for pins, they often show up higher in search results for specific keywords.

You can easily find out the user engagement of your Pinterest account by using Pinterest analytics.

Here’s what it looks like;

As you can see, you can see the overall engagement of your Pins over time and find out the Pins that are getting the MAXIMUM engagement. That way you can create similar content to get more out of Pinterest search engine optimization.

Here are some tips on how to increase user engagement on Pinterest.

• Create boards that are relevant to your target audience. You must know your target audience. Find out what exactly they want, so you can create specific content that appeals to their needs. When people visit your Pinterest profile, they should be able to find the types of pins they’re interested in quickly.
• Pin regularly. The more pins you have, the more likely people are to find your content.
• Respond to each and every comment you get on your Pins. Most Pinterest users don’t leave comments regularly. So when they comment, reply so they’ll be encouraged to leave more comments on other Pins.
• Use a consistent branding style while posting your Pins. Use the same font color and size that matches your website’s brand (or business). This will help people recognize your pins and remember your brand.
• Lastly, make sure to tag other Pinterest users or brands in certain pins. You can also use relevant keywords in your pin titles and descriptions so that people can find your content easily.

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16. Try Semrush For Keyword Research

Semrush is an all-in-one SEO toolkit that gives you access to over 50 tools under one platform. It’s also the #1 SEO tool used by over 10 million people worldwide.

Why do you need Semrush for Pinterest SEO?

The biggest reason is it offers a keyword tool called “Keyword Magic,” which gives you access to over 26.1 BILLION keywords. Yes, you heard it right.

Most Pinterest power users often use Semrush to find relevant keywords to use within their Pin titles and descriptions. They also use it for finding exciting ideas for their Pins.

Semrush keyword tool offers a TON of keyword data, including monthly search volume, 12-month search trend, keyword difficulty, keyword intent, number of organic results, and much more.

Let’s say you want to find relevant keyword terms for the topic “DIY home decor”.

Here’s what the keyword research tool looks like;

As you can see above, for the keyword term “DIY home decor,” the Semrush keyword tool suggests over 1800 keywords, including specific hidden keywords highlighted above.

Usually, you won’t find such keyword ideas from most tools. So if you’re looking to find hidden keyword ideas to rank your Pins in the Pinterest search, Semrush is a must-try.

But… how much does Semrush cost?

Semrush is NOT a free trial and offers three pricing options.

1. Pro plan costs $129.95 per month, where you can add up to 5 projects, 500 keywords to track, and 10,000 results per report.
2. Guru plan costs $249.95 per month, where you can add up to 15 projects, 1500 keywords to track, and 30,000 results per report.
3. Business plan costs $499.95 per month, where you can add up to 40 projects, 5000 keywords to track, and 50,000 results per report.

If you want to try it out for free, you can grab its free trial using the following link. 

Activate 14 Days Free Trial of Semrush

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17. Find and pin to other group boards

There are a ton of Pinterest boards that are run by others. They’re similar to what you can find on Facebook Groups. You can promote your Pins, engage with their members, and build your following.

The Boards are owned by one Pinterest user who usually gives access to other Pinterest users to add Pins.

You can quickly search for boards from Pinterest search with relevant keywords.

Here’s an example;

There are multiple ways to find and pin to Pinterest boards, including;

• You can quickly conduct a Pinterest Board search by entering relevant keywords to your niche (from the Pinterest search bar).
• You can identify your competitors and see if they’ve joined any boards. Go to their Pinterest page and click “Saved” to see their Boards.
• You can check out Facebook groups for Pinterest Board Owners. Simply search for “Pinterest group boards” on Facebook to find them.
• You can use platforms like Pingroupie.com to easily find popular group boards.

Once you’ve identified similar Pinterest groups, here are a few things you can do.

• Follow active people who’re contributing to those boards. Repin their stuff. Comment on their pins.
• Get to their know websites. Find out how they’re using Pinterest boards to promote their blog or website. You can also reach out to them for help.
• Make a list of ALL the popular Pins on each board you join. You can create similar Pins to promote to reach a wider audience. It also helps you grow your following, which ultimately helps with better Pinterest profile visibility.

Related Posts:

• Pinterest Marketing Strategy
• How to Make Money on Pinterest
• How To Use Pinterest For Blogging

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Final thoughts on Pinterest search engine

Increasing your Pinterest following is one of the best ways to build your brand and grow your website traffic.

Creating appealing pins, pinning regularly, and using relevant keywords within your Pins are the best practices to improve your Pinterest SEO.

Did you find this guide helpful? Are you going to implement the tips mentioned here? Have any questions? Let us know your thoughts in the comments. 

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FAQs on Pinterest SEO for Beginners

Here are some FAQs people often ask about Pinterest search engine optimization.