7 Blogging Skills You Need to Become A Professional Blogger
Do you want to become a professional blogger? Don’t know how to take your blog from zero to the next level?
Well, in this post, we’ll talk about the most essential blogging skills YOU need to build a profitable from scratch.
At first glance it may seem an easy thing to create and maintain a blog. Yet set up your account with a host platform such as WordPress, choose an overall theme, prepare some posts and publish. Nearly anyone who understands the basics of computers and the Internet can start a blog.
However, there is a difference between creating a blog and creating a successful blog. The latter draws readers and keeps them. The good news is that most people can readily learn the skills necessary to start a successful blog that builds loyalty.
So let’s talk about the vital blogging skills anyone needs to build to build a better blog. Let’s get started.
Table of Contents
Essential blogging skills you need to take your blog from zero to hero
1. Content writing Skills
The ONLY way to build a better blog that makes money is to provide HUGE value to your audience.
How can you add value? Only through your content. Without writing engaging, helpful and unique content, you can NEVER build a profitable blog. That’s why it’s so essential to become a good writer. Write every single day (either offline or online). Read best blogs and books to hone your blog writing skills.
This may seem apparent but is still often overlooked by those wishing to join the blogosphere. While you don’t need to be a published author in order to compose a blog posting, you will need to understand the basics of presentation in terms of word usage (not overly technical), writing style (conversational and friendly) and length (articles with over 2,000+ words usually rank well in Google).
2. CSS and HTML Skills
No, you don’t have to be a full-pledged WordPress developer or programmer to build a successful blog from scratch.
But you should definitely learn about the basic HTML coding such as image interlinking, adding alt tags, including headlines in h1 or h2 tags etc. Although WordPress is a powerful platform which lets you create content without any coding skills.
But it’s always better to know about these basic elements so you won’t panic when you face any tag related issues.
While every blogging platform does come with built-in themes from which you may choose, it may be that you wish to prepare a unique theme that will fit in with your branding strategy. In this event, you will need to know at least some HTML as a well as the basic principles of cascading style sheets (CSS).
Knowing the basics of each will be the difference between joining the crowd and creating a site that will be allow you to present your business in a unique manner. This knowledge can be picked up from such books as the Dummies series.
3. Networking Skills
Networking is one of the best blogging skills you can ever acquire.
Not only networking helps you connect with thousands of bloggers but it also opens the doors for you to boost your website’s traffic and sales.
While blogging may be done alone, you will have to interact with readers on a daily basis. Though the interactions are via the blog, you will still need to be attuned to reader preferences and interests so you may create posts that they consider relevant. For example, if your blog is focused on personal finance, you might offer posts that describe best credit card deals for a variety of audiences.
4. Follow-up Skills
You will want to engage readers by posting comments and questions regularly (at least 3 times per week). Fresh content is what maintains reader interest. When you post a question be sure to follow-up with reader responses in a timely manner. The idea is to engage readers on a daily basis and you can only do that by maintaining a consistent and active presence.
Not only following up to your blog comments but also you should involve in blogger outreach. It’s the surefire way to boost your blogging skills to build strong connections with others in your field.
5. Photo Editing Skills
An image is wroth a thousand words. We all know images go viral especially on social media.
Using images in your blog posts is the surefire way to increase your overall search rankings.
While most blogs are text-heavy, you may wish to incorporate an image or images. The image may be a logo of your business, or one that’s appropriate to specific blog postings. You will need to understand how to edit these images in terms of cropping, resizing, reformatting and other simple tasks. You will not need to understand Adobe InDesign or Photoshop as the editing software is part of the tool bar of most blog hosting platforms.
Photo editing skills is one of the must have blogging skills you should acquire if you want to give a visual treat to your blog audience.
6. Social Networking Skills
Social media is the new SEO. Not only it helps you boost your blog traffic quickly but you can find more audience for your content.
It is important that you learn how to use Facebook and Twitter so you may network to gain readers for your blog. Part of social networking is having good interpersonal skills so you may engage with others.
These platforms can also help you promote our blog by incorporating a link on your Facebook or Twitter pages. The primary benefit of social networking sites are their viral nature so that people who are attracted to your blog will then influence those in their circle of influence to join as well thus boosting your potential readership very quickly.
Once again, the fastest way to learn about using social networking sites is simply to learn as you go by creating profiles. You can also pick up “how-to” books but be sure you put into practice what you read.
7. Marketing skills
One of the major reasons few bloggers quickly succeed online is because of their selling skills. Learn the art of selling.
If you don’t know how to properly promote or market your blog’s content, product or services, you will fail to build a loyal readership around your blogging network.
Here are few simple yet most incredible tips to improve your marketing skills as a blogger.
- Connect with the influencers in your niche. Get to them. Promote their stuff. Think about various ways to let them promote your content and products. If an expert recommends you, it can skyrocket your blog’s traffic and sales almost instantly.
- Read more books, especially marketing, psychology and business related. They can give you better ideas on what to do and more importantly what NOT to do.
- Don’t take it heart when you get rejected. It’s all common while marketing. Don’t step back when no one is showing interest in buying your products or hiring you for your services. Analyze the reasons behind them and bounce back. That’s how you become a top marketer in any field.
Final thoughts about the blogging skills you need to succeed online
Every professional blogger who is making a lot of money now once was a beginner.
Every blogger whom you admire of once made a lot of mistakes and acquired blogging skills to rapidly grow his income, audience and traffic. The more you practice the more you become successful at anything you do. Practice is the key here. Anything becomes a skill only after a vigorous practice.
And don’t compare your beginning with someone else’s peak stage. You’ll be exhausted. Focus on one skill at a time, work on it until you master, then move on to the next. That’s how you can become a successful person at any field.
So what are the other blogging skills do you think someone need to succeed in blogging? Let me know your thoughts in the comments below.