40 Experts Sharing Their Best SEO Tools
If you’re in a hunt for the best SEO tools, you’re in the right place.
Over the years, I’ve used a lot of SEO tools ranging from free to premium to increase my site traffic. Few tools did a fantastic job and most of them were just useless.
So I wanted to give the best SEO tools recommendations for bloggers who want to grow their organic traffic. Instead of just giving a list of my favorite tools, I decided to ask few SEO experts to help YOU increase your traffic.
Here’s the question I asked them – “What are the 3 best SEO tools you can’t live without?”
Trust me, I got responses from great guys I personally admire, people like Neil Patel, Jay Baer, Noah Kagan responded with their favorite SEO tools. So without further ado, here’s the list of the best SEO tools recommended by the experts.
Table of Contents
- Best SEO tools revealed by 40 experts
- #1. Buffer
- #2. Joost de Valk, Founder of Yoast, developer of WordPress SEO By Yoast
- #3. Daniel Scocco, Founder of DailyBlogTips
- #4. Neil Patel, Founder of KISSMetrics, CrazyEgg and QuickSprout
- #5. Ana Hoffman, Founder of TrafficGenerationCafe
- #6. Harsh Agrawal, Founder of ShoutMeLoud
- #7. Jay Baer, Founder of Convince and Convert
- #8. Kristi Hines from Kikolani
- #9. Jane Sheeba from ProbloggingSuccess
- #10. Sue Anne Dunlevie from Successful Blogging
- #11. Nirmala Santhakumar
- #12. Pratik Dholakiya, Digital marketing expert
- #13. Adam Connell from Blogging Wizard and UK Linkology
- #14. Noah Kagan from SumoMe
- #15. Marko Saric from How to Make My Blog
- #16. Nick Eubanks from SEO Nick
- #17. Jitendra Vaswani
- #18. Arun Prabhudesai
- #19. Kulwant Nagi
- #20. Ashutosh Jha
- #21. Tony John
- #22. Ankit Kumar Singla
- #23. Imran Uddin
- #24. Atish Ranjan
- #25. Ravi Kumar
- #26. Francisco Perez
- #27. Jyoti Chauhan
- #28. Devesh Sharma
- #29. Satish Kumar
- #30. Anand Khanse
- #31. Pradeep Kumar, CEO & Founder of Slashsquare
- #32. Karthikeyan, Founder of W3lessons.info
- #33. Sanu Siddharth
- #34. Poonam Namdev
- #35. Abhijeet Mukherjee
- #36. Mohammed Anzil from SocialPositives
- #37. Krishna Murthy
- #38. Aditya Nath Jha
- #39. David Schneider is the cofounder of NinjaOutreach
- #40. Deepanker Verma
- So what are your favorite best SEO tools?
Best SEO Tools As Voted by 40 Blogging Experts
- SEMRush (18 recommendations) Click to Try SEMrush 30 Days Free Trial
- Ahrefs (10 recommendations)
- Google Webmaster Tools (9 recommendations)
- MOZ tools and WordPress SEO by Yoast (both tied up with 7 recommendations)
- Majestic SEO (4 recommendations)
Note: Few guys mentioned only 1 or 2 tools while most of them were happy to share the top 3 best SEO tools they can’t live by.
Before knowing the tools used by the SEO experts, here are the 3 SEO tools I use almost daily.
- Moz tools
- Google Webmaster Tools
Best SEO tools revealed by 40 experts
Here’s the list of our favorite SEO tools.
- Google PageSpeed Insights
- Moz Local Listing Score
#2. Joost de Valk, Founder of Yoast, developer of WordPress SEO By Yoast
Here’s what I use for SEO:
- Screaming frog
- Majestic SEO
#3. Daniel Scocco, Founder of DailyBlogTips
Here are the top 3 SEO tools that I use regularly.
- Google Webmaster Tools
- Google Analytics
- Moz Tools
#4. Neil Patel, Founder of KISSMetrics, CrazyEgg and QuickSprout
Here are the best SEO tools I use often.
- Google Analytics – with it I am able to figure out what keywords and performing well and which ones aren’t. To get this data you have to connect your Google Webmaster Tootls account to your analytics account.
- Yoast SEO Plugin – if you have a blog, this plugin makes it search friendly.
- Moz – it’s a great tool to give you an overview on how your SEO campaigns are performing.
#5. Ana Hoffman, Founder of TrafficGenerationCafe
In my honest opinion, most website owners don’t need 3 SEO tools to have a successful SEO strategy.
More of your future success depends on producing epic content and then promoting the hell out of that content than on whether you can get your SEO strategy just right.
With that said, I use only one SEO tool at Traffic Generation Café: SEMrush. It tells me just about everything I need to know about potential keywords to target, competition, my current SEO standing, etc.
Side note: I was really impressed with Ana’s answer. Yes, I do agree that you don’t need to get access to too many tools when you’re starting out. An all in one SEO tool like SEMrush can help you achieve all your SEO goals. It’s my personal favorite too.
#6. Harsh Agrawal, Founder of ShoutMeLoud
- SEMRUSH: A great SEO tool for Keyword research & Site SEO audit.
- LSIGraph: A free tool for generating LSI Keywords.
- Open Link Profiler: The best free backlink checker tool online.
#7. Jay Baer, Founder of Convince and Convert
#8. Kristi Hines from Kikolani
I love Monitor Backlinks, BuzzSumo, and Long Tail Keyword Pro. Monitor Backlinks sends me an email each time my websites or my competitors get a backlink. BuzzSumo helps me find great editorial backlinks that I can pursue for my content based on specific topics. And Long Tail Pro assists me with finding keyword rich domains for niche sites.
#9. Jane Sheeba from ProbloggingSuccess
I use only one SEO tool and that is SEMRush and seriously, I can’t live without it! I use it everyday and I use it for all sorts of things including keyword research, competitor research, to find out blog post ideas, to check my rankings, to fix SEO errors in my sites and much more! I’ve also stopped using a few other SEO tools since I started using SEMRush.
#10. Sue Anne Dunlevie from Successful Blogging
I only use one SEO tools and that is InboundWriter.com for all my SEO keywords. They forecast content performance before you write your blog post! I’ve raised my organic search results 3x since using their services and I highly recommend them.
#11. Nirmala Santhakumar
The 3 SEO tools that I mostly use are
- Long Tail Pro: LTP is an excellent SEO tool for blogging that helps to boost the organic traffic. I’m using it for a long time and I’ve integrated my Moz free account for doing competitor analysis. One of the best features of this awesome tool is the possibility of checking the Average KC (Keyword Competitiveness) of every keyword.
- Google Analytics: GA helps me to measure the performance of my blog and it is more likely to figure out the keywords that drive traffic from search engines. Here, you can also be aware of Direct traffic, Referral traffic and Live traffic as well.
- Open Site Explorer: I use Open Site Explorer, as it is the best SEO tool to research the backlinks of our competitors.
#12. Pratik Dholakiya, Digital marketing expert
I use these three tools daily.
- Moz and
#13. Adam Connell from Blogging Wizard and UK Linkology
- SEMrush – I use this tool to do a lot of keyword research. What I love about it is that it can tell you what keywords your competitors are ranking for. And it comes with rank tracking, site auditing and more.
- Monitor Backlinks – This isn’t your regular backlink checker, instead of just giving you a list like other tools, it alerts you as soon as new links are found. This alerts me to potential issues and makes it easy to disavow toxic links.
- BuzzSumo – While this isn’t strictly an SEO tool, it’s super useful. As content and social become a bigger part of SEO, I’m finding BuzzSumo more useful. I use it to come up with content ideas and find relevant influencers.
#14. Noah Kagan from SumoMe
Just one i.e. SumoMe
#15. Marko Saric from How to Make My Blog
- Search Console
- Google Analytics
#16. Nick Eubanks from SEO Nick
#17. Jitendra Vaswani
3 best SEO tools I cant live without:
#18. Arun Prabhudesai
You would be surprised to know that I do not use any SEO tools except for “Yoast’s WordPress SEO Plugin” and my go to place for looking for SEO issues is “Google Webmaster Central“. Except these two, I dont think I have used any.
#19. Kulwant Nagi
Here are the 3 best SEO tools I love the most.
- Long Tail Pro: LongTailPro is by far my most favorite tool as I am using it for more than 2 years now. This tool always helps me to find potential keywords for my niche sites.
- SEMRush: SEMRush is a beast to do re-engineering of any good site. I always find the quality backlinks after putting my competitor’s website in this tool and start building better backlinks to get good ranking in search engines.
- Rank Tracker by Link-Assistant: How can you imagine your life in SEO if you don’t know what results are you getting with your efforts? Rank Tracker does this job very well. I run this tool daily to check the position of my all niches site’s keyword to understand if my efforts are going in right direction or not.
#20. Ashutosh Jha
If I will have to use only 3 SEO tools, I would love to have the below three-
- Ahrefs: I simply love this amazing tool. It help me to dig into my competitor’s backlinks and also helps to find some fruits for my project in terms of links.
- Buzzstream: for content and task management. It also helps me to connect to the influencers and to build links.
- SEO Quake: I use SEO Quake to find the statistics of the websites while browsing. This is a free browser extension and is very beneficial. With this I get an idea about the complexity of keywords.
#21. Tony John
- Google Analytics
- Google Search Console and
#22. Ankit Kumar Singla
3 SEO Tools I Use
In the industry that we’re in; i.e. the SEO Industry, it isn’t hard to survive without SEO Tools. The purpose of tools is to save our time.
If I can get some work done manually in 1 hour; with an SEO tool just 10 minutes are enough. Here are the 3 tools that I personally use…
1) Google Analytics: Google analytics is the most taken-for-granted SEO tool in the industry. All we use it for is to check our site traffic, see real time visitors and bounce rate. If Google Analytics was a priced tool, it might have been the most costliest. But the tool is much more than that.
- I use it for conversion tracking
- Finding time on site for various blog posts
- Top performing articles and potential keywords
- And getting a hang of referral traffic
2) SEMRush: We all have heard about SEMRush. It’s definitely a must have tool for beginners to movers-and-shakers in the industry. In the SEO industry you really want to know the keywords your competitors are using. SEMRush helps you do just that. How should I say; it’s like the Swiss Army knife of SEO tools.
3) Long Tail Pro: This is also a popular tool developed by Spencer Haws of Nichepursuits.com. I love the simplicity of this tool with which it presents long tail keywords. You can customize the results as per your needs. Earlier the tool used to be slow (as per my experience) in generating results but now it’s become zip fast. It opens your way to finding worthy keyword and rule any niche.
#23. Imran Uddin
- Google Webmaster Tools
- SEO SERP Extension to check my rankings along with competitor rankings
- Google Keyword Planner
#24. Atish Ranjan
- Long Tail Pro for keyword research
- Ahrefs for Backlink Analysis
- GSA For link building [if it comes to Event blogging] Not using any such tools for building backlinks of any regular websites.
Few other: Webmeup, Opensiteexplorer, WebCEO, Majestic SEO
#25. Ravi Kumar
The 3 SEO tools that I use most often are listed below:
- Long Tail Pro – Selection of right keywords are a vital part of Search Engine Optimization Process. I use “Long Tail Pro” for selecting profitable keywords for my various niche sites and blog. It’s the best keyword research tool i have ever seen. It presents the data of Google Keyword Tool in a slick and easy to use interface. It saves your time by showing the competition of keywords in Search Engines.
- Screaming Frog– I use this tool for doing a technical audit of any website or blog. It provide all important data like duplicate contents, canonical tags, server errors, title tags, meta robot tags, meta description etc. at one place. You can also include or exclude specific character from your URLs when you need to examine a particular part of your site.
- Scrapebox – It’s basically a black-hat tool which has automated commenting(for building backlinks) feature.However, I use this tool as a white hat tool. I use it for finding high PR relevant blogs for commenting and Guest Posting. Instead of using it’s automated commenting feature, I post comments manually.
#26. Francisco Perez
Though question to answer, but if it is just 3, here goes:
- GSC – Google Search Console (former Google Webmaster Tools): Let’s face it. Most of us SEOs do optimization primarily for Google, right? Well, it does not make much sense to work with search optimization if we don’t make use of the plethora of information that they provide with their tools. While other SEO tools help in many ways, it is GSC that allows me to see if there are any manual actions taken on sites I manage. It is GSC that I use for submitting reconsideration requests. It is GSC that sends me warnings, and the list goes on. Oh, and did you know that GSC is absolutely free to use 🙂
- SEMrush: One of the reasons that I can’t live without SEMrush is perhaps because I have established an early relationship with them and was able to “master” the use of all the features on their arsenal of SEO tools as time went by. I particularly like their UI which in my opinion is one of the most user friendly out there. The free version allows access to all of their tools, although I do have the GURU version on it. From keyword discovery, to site audits, from backlink discovery to keyword research, custom reports (for clients), etc., SEMrush’s got everything that I need. Really don’t have much more to say. And yes, don’t get me wrong, I do have other SEO tools in my disposal. Thing is, I can live without them, lol.
- CuteRank: OK, this may be somewhat of a surprise to many of you. I use CuteRank to check keyword rankings of many websites on the fly. The tool is very simple to use and perhaps it is why I like it a lot. CuteRank does just that, it checks the rankings for keyword that you previously input on many search engines. There is also a free version, if you want to test it out.
OK, I know I was only allowed 3 SEO tools, but think of this last one as a bonus. Everyone is talking about content marketing and how to create them, ideas to create them, etc. Well, one of the tools that I use to discover content and get ideas is Ahrefs “content explorer”. Really like the tool which searches for the most shared content of any topic you choose in any given time on the fly. Give it a try, it’s free.
#27. Jyoti Chauhan
There are lots of SEO tools that I love most since those are very helpful to make my performance best. Some tools play a very vital role in internet marketing life. We all can’t survive in internet marketing without these amazing tools. Here I am going to share 3 best SEO tools.
I can’t imagine my internet marketing life without these three SEO tools following:
- OpenSiteExplorer: It is one of my favorite SEO tools, it helps me to find best link building resources in the different niche in few minutes. But if I do this task manually, I have to spend the whole day. That’s the main reason; I can’t live without this tool.
- SEMRush: It is another great SEO tool that helps me to find the perfect keyword or steal keywords of my competitors. Using this tool, anyone can easily found amazing keywords with huge volumes that you will never found using Keyword planner. I started using this tool before some months but now I can’t imagine my life without this tool.
- Google Analytics: Google Analytics is another important tool. It helps in many ways like knowing audience interest, how audience are playing with our website, where we need improvements still to get better results etc.
#28. Devesh Sharma
- Google Webmaster Tools – GWT is one of the most powerful tools, as it provides a ton of information about the site, including broken links, ranking analysis, discovered links, crawl errors, and more.
- SEMRush – This is a great for finding new blog post ideas and competitive analysis. The free plan provides all the essential features, and the paid plan gives you complete analysis of the website.
- WordPress SEO by Yoast – Most Complete SEO tool for WordPress powered sites.
#29. Satish Kumar
- Majestic SEO
- Rank Trackr
#30. Anand Khanse
To be honest I am not much into SEO, believing still on focusing primarily on my content only. Nevertheless, here are my favorite SEO tools I depend on to optimize or monitor my site.
Tools are just tools. It is only adept use of them, that can help you. A chisel is just a piece of iron in anyone’s hands, but when placed in the hands of the sculptor, he can create wonders with it. So is it with all tools – the user has to know how to use it well!
1] Yoast SEO Plugin
I think on-page SEO matters a lot. For this I find the Yoast SEO Plugin to be among the finest in its category.
While one must not take its SEO score for granted as the end in itself, it is helpful. Focusing on a key phrase does matter and the suggestions given by its Focus keyword tool are quite useful. Reading its Help tutorials can be a great help in mastering this tool.
2] Google Analytics Tool
In my opinion, no other tool gives you as much data as the Google Analytics Tool. Used in conjunction with the Google Search Console, it will help you understand your visitors, where they come from, how they interact with your site and provide configuration ideas for your site. It can also be a tremendous help with backlink research if you know how to use it properly.
If you can master it, along with Yoast, you could well be in full control of your sites destiny.
You asked for 3, but I primarily use only these 2 tools on a regular basis. I have used the paid versions of MOZ, Ahrefs at times and found them to be quite useful. I even occasionally use LinkResearchTools and find some its tools like Link Detox pretty effective. I use MaxCDN as that helps improve your Page Load speed and that’s good for your website.
SEO is as much of an art, as it is science. There is nothing sacrosanct about it, and one has to do what is best for your site. At the end of the end, consistently presenting worthy content which is easily discoverable by search engines, is what SEO is all about – and these 2 tools can go a long way in helping you achieve it.
#31. Pradeep Kumar, CEO & Founder of Slashsquare
- SEMrush: Using this mainly for my link building campaigns.
- Ahrefs: Majorly for backlink research and link audits.
- Majestic: New to this tool, but loving the way they analyse websites.
#32. Karthikeyan, Founder of W3lessons.info
I’m using this tool for the past 6 months. You don’t even need the paid version. You can find keywords which are driving traffic to your competitor’s website, and you can write best articles based on those keywords, and get a better position in Search Engines. It works great for generating ideas. You can also
- Easily check your website rankings
- Monitor the Competitors
- Track Backlinks
2) Google Webmaster Tools
Many people including me rely on this tool to monitor crawl stats, page errors, sitemaps, keywords, HTML improvements, rich snippets and even it tell us whether our site has been infected with malware or not. I’m frequently using this tool to improve my on-page SEO.
Keyword Tool generates over 750+ keywords in the language of your choice. You can export the keywords and use them for content creation, search engine optimization, PPC or other marketing activities. I always use this tool to search for an Idea. Based on the suggested keywords I will write a blog based on the topic.
#33. Sanu Siddharth
I love Google Analytics , Keyword Planner , and SEO Power Suite premium version, these 3 are best tools for SEO.
#34. Poonam Namdev
- YOAST Seo plugin.
- Google Keyword Planner
- Google Analytics
#35. Abhijeet Mukherjee
Yoast SEO plugin is what I rely on. Nothing else.
#36. Mohammed Anzil from SocialPositives
My favorite SEO tools are SEMRush, SpyFu and HitTail.
#37. Krishna Murthy
My favorite tool for SEO is SEMRush which is too awesome followed by monitorbacklinks and ahrefs
#38. Aditya Nath Jha
I use GSA for tier link building for niche websites. Ahrefs link monitoring utility and the list of tools by smallseotools.com for plagiarism detection and a host of other things.
#39. David Schneider is the cofounder of NinjaOutreach
- AWeber – I use this to build my email list and keep my subscribers up to date. Probably the most valuable tool, though there are a lot of other autoresponder options to be honest. They have great customer support.
- Ninja Outreach – I use this for blogger outreach. We’ve had a lot of success with content marketing, product reviews, guest posting, etc. NinjaOutreach fuels my outreach strategy.
- HootSuite – This is for social media management. I specifically use it for Twitter.
#40. Deepanker Verma
- Google Webmaster tools
These three top SEO tools are enough to give you good idea of keywords, backlinks and competitors.
So what are your favorite best SEO tools?
I know this is a massive page for finding the best SEO tools used by professionals. Let’s quickly rewind the best SEO tools according to the highest recommendations.
Best Tools for SEO As Voted by 40 Online Marketing Experts
So now it’s your turn. If you could only use 3 SEO tools, which would they be? Share your best SEO tools in the comments, if I really like the recommendations, I’d be glad to add them by including a link to your sites.