Google Adsense Guide: The ONLY Guide You Need to Increase Your AdSense Earnings

Written by | In group | Updated on
June 29, 2021

Who else wants a detailed Google AdSense guide that helps you increase your AdSense earnings?

If you’re searching for a one stop guide for making money from AdSense, don’t search beyond. Here’s the only tutorial you need to make more money from Google AdSense.

Did you know that Google is the largest advertising company in the Internet world?

Making money from Google AdSense is the major reason why 90% of the beginner bloggers start their own blogs using various blogging platforms like Blogger, WordPress etc. AdSense is such a huge hit and it is one of the best money making sources for many bloggers and webmasters all over the world.

Yet, most people still ask me a question – is AdSense really profitable?

Short answer is YES! Here’s my explanation why AdSense is profitable to make money from websites.

Bloggers like Amit Agarwal, Daniel Scocco, Harsh Agrawal etc. are making a lot of money from Google AdSense. They are not only making a living from their websites but they also reveal their biggest blogging secrets to make more money from AdSense through their blog posts.

What is Google AdSense?

Google AdSense is a service for publishers (like bloggers, webmasters, writers etc) who run websites and are interested in showing ads on their web pages to make some earnings from ads run by Google.

In simple terms, Google AdSense helps you make money from your websites by showing relevant ads on your websites. The more people who click on your ads the more money you can generate. Targeted traffic is the real key to making more money from Google AdSense.

Can you really make money from AdSense?

Yes, if you are serious about creating good content that keeps both your readers and search engines happy then earning from AdSense is not a big deal.

There are a lot of bloggers who are making money from AdSense. More and more people are now diving into blogging because of AdSense. Most people fail to make money from AdSense because of one reason – they want quick results.

See, if you can’t wait for a few months, it’s really hard to understand how AdSense works and it’s almost impossible to make money from AdSense without completely understanding its rules and terms & conditions.

AdSense is free to sign up and you get 68% of the revenue; so it’s a good income source for most bloggers.

In a nutshell, here are few things you need to make money from AdSense;

  • A good website design that loads really faster
  • You need to attract more backlinks (I’ll share how you can do it in the same article)
  • You need to find the best performing keywords
  • You should create highly relevant content to drive more targeted traffic from search engines
  • You also need to follow Google TOS (Terms of Service)

I’m going to cover in detailed about all of the things mentioned above, so do bookmark this Google AdSense guide for future reference.

How to apply for Google AdSense?

Here’s how to apply fro Google AdSense as a beginner.

  • Log in into your Google Account.
  • Go to the application form page and fill out the form.
  • Upload your logo and click Submit.

If you are searching for an ultimate guide around Adsense, this is exclusively for you where I’m sharing you few proven AdSense strategies to make more money from AdSense program. Let’s jump into the details of AdSense guide without further ado.

Google AdSense Guide: Here’s what you need to know to increase your AdSense earnings

Google AdSense guide

Carefully understand the location of your website visitors

Did you know that by understanding your visitors, you can create better content that leads to help you make more money from AdSense. Most of the bloggers who successfully make money from AdSense follow a simple rule: they know their audience well. They know where their visitors are coming from and which countries they are targeting to. If you know these basic things well, you are half ahead of your competition to successfully start making money from AdSense.

Which region are you targeting to earn money from AdSense? Is it Asian countries like India, China or western countries like US, UK etc. The more you understand about your visitors the more relevant content you can create and the more relevant your content is the more money you can make from AdSense ads.

Generally US demographic AdSense earnings are 5 times better than that of Indian (or Asian countries) CPC (Cost Per Click). So if you are aiming to make more money from AdSense, then focus on targeting US visitors (and specific keywords targeting them).

Recommended reading: Incredible tips to Quickly Get Google SiteLinks for Your Website

Regularly create search engine friendly content

If you want to succeed in blogging, you must have great readership. Without readership, you can’t make someone to stick to your blog and it happens only if you have content that makes others to read and share. You need to have thriving audience around your blogs to make your posts go viral. No one will buy the stuff from you if you don’t have loyal fans or readers.

Headlines play a vital role in making your blog posts going viral. No matter how great contents you have on your posts, you should be focusing on writing catchy titles to attract the online readers attention.

  • Use numbers in headlines
  • Write How to posts
  • Write detailed posts and tutorials etc

Most online readers love to read list posts (which contain numbers in the headlines). Because they are easier to skim through what you are saying on your blog posts.

Also use tools like Buzzsumo for finding profitable content ideas that are proven to get you more links, shares and comments. Create content that is already performing well in your industry, then make that content even better and outreach to the people who shared and link to the posts. This is known as Skyscraper technique, a highly successful and proven content creation formula to increase your website traffic.

To improve AdSense CTR, improve your design

Click Through Rate (CTR) is the most important factor in Google AdSense. The higher your CTR is the more your AdSense earnings will be. So always find out ways to improve your Google AdSense CTR.

Did you know that the blogs that have good web design makes more leads and attracts more click through rates? Great design is the king if you want to increase your AdSense earnings. Don’t make your site loading time slower, no one would be interested to read the contents on a slow loading site. Online readers want everything dazzling fast, they are lazy, they prefer to read the contents without wasting their time.

If you have a great blog design, they will surely consider spending more time on it to know what you are writing about. It can only possible by having simple yet effective blog design.

  • Use proper typography (don’t use too small or too big font sizes)
  • Make it simple
  • Make your blog’s navigation easy
  • Use a professional logo
  • Don’t use unnecessary (stylish) widgets
  • Buy search engine friendly themes like Thesis, Genesis or Elegant

So, keep your eyes on making your site loading time faster. There are several ways to improve your site loading time. Few are:

  • Use a better hosting service
  • Install w3 total cache plugin
  • Don’t use unwanted widgets/plugins
  • Optimize your images
  • Show excerpts on your home pages instead of showing the whole text
  • Don’t play with CSS coding (if you aren’t aware)
  • Try using a CDN (Content Delivery Network) to speed up your loading times.

Pro tip: I highly recommend Elegant themes if you want to have an appealing design for your blogs within a budget. You can get full access to all of their 87 themes just by paying $67. That means you are not even paying $1 for each theme you get. And all their themes are mobile friendly and designed to increase your overall search traffic.

Here’s an unbiased review of Elegant themes just in case if you want to know more about these themes before buying.

Layout an SEO plan to improve your organic traffic

If I’ve to give you the best tip to increase your AdSense earnings, it is this: bring more visitors from search engines to your websites.

SEO is the oxygen for any successful website that makes a lot of money from AdSense. If you know how to drive traffic from search engines to your websites, you will always increase the chances of making more money from AdSense program.

  • Keyword research: Focus on doing right keyword research that has less competition and more CTR. You need to bring targeted website visitors to increase your AdSense earnings. To get this done, keyword research is the only way. You can use tools like Semrush, Long Tail Pro etc to find profitable keywords. There’s another added advantage with Semrush, you can spy on your competitor’s keywords so that you can use few of them to increase your traffic and AdSense earnings. Recently, Semrush also updated their system with Indian database, so it’s highly recommended SEO tool for all the bloggers who wants to increase their AdSense income. Here’s the detailed review of Semrush in case if you want to know more about it.
  • On page SEO: Always perform on page optimization before publishing your posts. Once you perform the keyword research to  find and used by advertisers to promote their products so the competition is greater, you need to place these keywords at the right places. Make sure you include the keywords on title, meta description, tags, body and sub headings like h2, h3 to increase the visibility of your keywords. But also keep on eye on the keyword density, don’t use the same keywords more than 1% to 2% if you don’t want to get penalized by Google Panda.
  • Link building: Make sure to build links to your blog posts to rank higher in Google. Link building is perhaps the only fastest way to increase your search traffic. See, if you have a fairly new blog, search engines don’t trust it because of the lack of backlinks and Domain Authority. The best way to get higher rankings for your web pages is to build links. And not just any links, only quality links that are highly relevant to the content you post. You can use blogger outreach strategy, guest posting and blog commenting etc to build quality links in a quick time.
  • Increase your social shares: Get more social shares and blog comments for faster and better crawling each and every post you publish. Increasing your social shares not only increase your online influence but they also helps you get more traffic from search engines as Google gives top priority to the web pages that get more social shares.

Please make sure to read this detailed guide on how to perform keyword research to get more organic traffic to your websites to increase your overall AdSense earnings.

Use Quick AdSense Plugin to position your ads in a better way

One of the best ways to make more money from AdSense is to use WordPress content management system. Not only that most WordPress users make a lot of money from AdSense but it also offers a lot of features such as great plugins. One of them is Quick AdSense plugin that helps you display your AdSense ads wherever you want to increase your earnings.

Though you can place above, below or anywhere around the web page you want using AdSense ads, but you need to learn the art of ad positioning well. Only then you will be able to make more clicks and money from AdSense. This is where this Quick AdSense plugin comes in handy.

Click here to download the plugin

You can easily insert Adsense or any Ads code into a blog post on your WordPress sites using this plugin. Here are few more interesting features of this plugin.

  • Flexible Ads placement
  • Support any Ads code
  • Insert Ads on-the-fly, simply insert <!–Ads1–>, <!–Ads2–> … , <!–RndAds–> to a post to do this!
  • Randomly place the Ads anywhere within a post

How many blog posts do you need to reach $100 per day from AdSense?

It totally depends on your average click per rate. If your website has an average of $0.50 per click then you need 200 clicks a day to make $100 each and every single day. If your average CPC (Cost Per Click) is $0.25, then you would need 400 clicks on your ads every day to reach $100/day.

To generate that many clicks from your websites, you need to drive at least 10x more visitors. That means if you want 200 clicks a day, then multiply it with 10. That is, 200 X 10 = 2000. So you would need 2000 daily visitors to make $100 every day from Google AdSense.

If your articles are perfectly optimized for search engines, then you could easily drive that much amount of traffic (2000 daily visits from search engines) from 100 to 150 articles. So aim around publishing 5 times a week (20 times a month) for 6 months to create enough articles that can help you make $100 each day from AdSense. Make sure all of these articles are properly optimized, and are original.

Here are some important things you need to know about AdSense:

  • Google will pay you only when your earnings cross more than $100.
  • If you have original content on your blogs, getting AdSense approval becomes easy.
  • Increase your search traffic and have sufficient (say 50 to 100 articles) content before applying for AdSense.
  • Update your websites frequently to increase your organic traffic and search engine crawling.
  • You can earn good amount from AdSense if your website is getting at least 1000 unique visits each and every day.
  • The general rule of Adsense is that your website should be at least 6 months old to get qualify for AdSense approval.
  • Please read this detailed guide if your AdSense account is rejected (a must read for beginners).

Google AdSense Income Reports

If you are interested in knowing how much few famous bloggers make from Google AdSense, here’s something for you.

ShoeMoney is one of the most popular sites that use AdSense to generate income from their blogging efforts. Here’s where you can find out the AdSense check for a whooping $132, 994.

Amit Agarwal from Labnol shares his Google AdSense report here. He’s one of the first professional bloggers from India where he shares a lot of information about blogging, making money online, technology etc.

Harsh Agrawal is another notable blogger who makes a lot of money from AdSense from his widely popular blog ShoutMeLoud. Click here to read Harsh Agrawal’s Google AdSense income report.

Recommended: Google Adsense Mistakes to Avoid at all Cost in 2021

More Google Adsense Related Resources:


Here are some of the interesting questions around Google AdSense guide you might want to know to increase your earnings and get better understanding about it.

1. What is Google AdSense?

AdSense is a digital advertising publishing platform which was initially released by Google on ‎June 18, 2003 (over 15 years ago) that serves automatic text, image, video advertisements to the publishers like bloggers and webmasters.

Upon activating the AdSense account, it simply allows all the publishers on its content network to display ads on their site (which are mostly relevant and targeted to the content).

2. How does Google AdSense work?

AdSense is a display advertising program run by Google where you can make money by displaying Google ads on your website. Advertisers and brands use Google AdWords (paid ads, also known as PPC ads) to get more leads and clicks to their site.

So basically advertisers pay Google and Google pays you for displaying those advertisers ads on your site. In general, Google gets the largest chunk of amount that they get from advertisers and you get a small percentage.

3. How much does Google AdSense pay?

It completely depends on how much traffic your website is getting and from which countries you’re getting that traffic. If your traffic is coming from US, UK, you can make a ton of money just from AdSense.

It also depends on various factors like CPC. For example, if you have 1000 page views and a click through rate of 1%, you will get 10 clicks on your ads at on average and if your CPC (cost per click) is $1, then you’ll make $1 per every 100 page views. It’s the same formula is used to determine CPM, which is the cost per mile or cost per 1000 ad views.

4. How to sign up for Google AdSense?

Before you signing up for AdSense, you basically need two things in place: one working website which has original content it (and you should be the owner of that website) along with an account with GMail. It’s completely free to join.

Then, click on this link to sign up for AdSense where it will ask you details like your website’s URL along with your primary email.

Then, in the next step, you need to select your country where you’re currently residing and then review and accept the AdSense Terms and Conditions. Once, you click on the “Create account” button, you’ll be instantly signed in to your new AdSense account.

Your job is fully done once your AdSense account is fully activated, that’s when you can start earning money by showing their ads on your site.

Google AdSense will moderate each and every application and respond back to you as soon as possible. If your site is AdSense ready, you’ll get a confirmation email that you can use to start showing their ads.

5. How to delete Adsense account?

Are you tired of using Adsense or for any reason, do you want to delete your account? Canceling or deleting your AdSense account is extremely easy and won’t take much time. Here’s the simple process to delete or cancel your AdSense account in 2 minutes.

Firstly, you need to sign in to your AdSense account and in the left navigation panel, click on “Settings”. From the “Account information” section, click cancel account to continue.

Now, it asks you to review the information on the “Cancel account” page to proceed to canceling your account. Once you’re done with the above steps, you’ll get a cancellation email from Google and you need to click on the link to complete your AdSense account deletion.

6. What is RPM in Google AdSense?

RPM is the abbreviation for Page revenue per thousand impressions which is calculated by dividing your estimated earnings by the number of page views your website gets, then multiplying that total by 1000.

For example, if you earned $1 from 100 page views on your website, then your page RPM would equal ($1/100) * 1000 which is $10 in earnings.

7. How to get AdSense approval?

There’s no thumb rule on how you can get your adsense account approved as it completely depends on how much traffic you get and how trustworthy your site is.

You can also use others adsense ads and start showing their ads to earn your commission or you can also partner up with someone else to start generating more money. That being said, here are few things you should never forget before applying for AdSense approval.

8. How much does adsense pay per 1000 views?

Your adsense earnings totally depend upon two things: one is how many clicks your website gets and the other is how much CPC (cost per click) you get for every click. If you’re getting traffic from high CPC keywords, your earnings will also be more. Let’s now a small example to find out how much you can make from 1000 views.

Let’s take an average $1 per click (this may be more or less) and let’s assume you’re getting 5% CTR at an average which means for every 100 visitors, you’re getting 5 clicks.

So for every 1000 page views, at an average you’ll be getting 50 clicks on your adsense ads, so you’ll be making around $50 (considering your CPC as $1 per each click).

9. How many adsense ads per page?

On each page, you can show upto 3 AdSense ad units on your website. Make sure to read this article about AdSense ad sizes and best adsense ad formats if you want to boost your earnings.

10. How long does it take for adsense account approval?

From 3 days to 30 days, actually there’s no general duration or policy for how long does it take for your AdSense account to get approved as we know some people go their account approved within 48 hours to people who got confirmation emails after 30 days.

So just wait for the response from their team but just to give you an idea, the first review of your website may take upto 1 week and any subsequent website requests will take upto 30 days.

Quick note: If your website is at least 6 months old and receiving 1000+ visitors a day, you’ll have higher chances of getting your AdSense account approved fast.

11. How to contact google adsense team?

You can use this page to contact AdSense team and they will help you with any questions you’ve related to their program. If you’re looking for some quick information related to AdSense, you can use their AdSense help forum to easily find all the information you need. You can also post any queries you’ve related to their program.

Browse more Adsense Related Resources:

Final Thoughts

Making money and increasing your AdSense earnings is fun and not a tedious task. Make sure you have a content rich site that is focused on making both the search visitors and Google crawlers happy.

Learn to write search friendly contents without keyword stuffing. Before writing your posts, make sure to perform proper keyword research and then use them promptly into your contents. On-page SEO and finding profitable keywords is the key to increasing your overall website traffic from search engines.

Google AdSense is the most reliable and powerful ad networks available right now for bloggers and webmasters to make money from their websites. Make sure to create content for your targeted audience, drive more organic traffic by using right kind of keywords and increase your CTR by positioning your ads well.

Although Google AdSense is a great way to make more money from online, there are also other alternatives you can try (if you are not satisfied with AdSense program). Here’s a detailed guide where I shared 12 different Google AdSense alternatives you can try to make money from your websites.

What are you waiting for? If you like this Google AdSense guide, please share it with someone who you think is suitable, it will benefit them and you to increase AdSense earnings.

Do you have any more tips on increasing AdSense earnings, if yes, please share them in the comments and I’d be glad to consider your views on this topic.

Anil Agarwal

Google Adsense Guide: The ONLY Guide You Need to Increase Your AdSense EarningsAnil Agarwal who owns, is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade. Bloggers Passion has been featured on premium online sites like Forbes, Huffingtonpost, Semrush, Problogger, Crazy Egg, The Next Web and so on.

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20 Comments on "Google Adsense Guide: The ONLY Guide You Need to Increase Your AdSense Earnings"

  1. Siva says:

    My CPC is very low. How to improve it any tips?. How to target my site to the United states or high CPC countries. Is geo targeting location on Google Console will help me?

  2. akshya says:

    Hi Anil, Thanks for writing this perfect Guide.
    Is there any guide for ads placement. I want to know best size of ads to get more clicks.

  3. Chris B says:

    Hi Anil

    Link building is a good strategy, but too many links in short raises a red flag from Google side.

    I think we need to regularly update our website or blog with new or fresh content to keep up the rankings.

  4. Zahidul says:

    I think Google Adsense is the most easiest way to make money on internet. But Getting an Adsense account not so hard as people said. When I was started my blogging journey then I always thought that may I get an Adsense account! But I had confident that one day I might get this account and yes I got this account. So, my personal experience is that you have to publish good & quality articles and some pages. After reading this article, my Adsense earning might br increased. Thanks for sharing your experience.

  5. Hemz says:

    The point mentioned about bringing organic traffic is very much true. There is a big difference in adsense CPC and CTR of organic traffic and paid traffic. I once tried to test it by promoting one of my post in facebook and bringing organic traffic to other post. The cpc difference was about $1 per click. So it is always good to concentrate on doing SEO and bring in organic traffic which helps in increasing adsense income.

  6. Devendra Meena says:

    Hi anil, I am happy to see this tutorial. This adsense guide will help you me to teach my students more about adsense approval. Thanks.

    Great job.

  7. Duryab Aziz says:

    Hi, Thanks for sharing such a nice post. This article has been increased my confidence on earning with adsense.

    I will use these tactics to increase my adsense earning..

    Regards: Duryab

  8. Basharath says:

    Hello bro,
    What a detailed article it is!!! You’ve explained everything very clearly about adsense. And this article gonna be a standard one for anyone to clarify about adsense.
    Thank you for sharing such a good article…

  9. Collen says:

    Hi, Ive recently started blogging and joined a couple of CPA networks, i really admire your post for they have everything you need to know about ad-sense, which works great if you started using keyword planner. I mean getting your blog to make money isn’t always an easy step but once you are there you can enjoy all the benefits.

    Again thanks for the amazing word!!!

  10. Sweta says:

    Great article Anil, I am pretty confused about the 6months of approval.. One of my friend got AdSense in just only 3 months after creating blog.. So is there any hard and fast rule for 6 months?

  11. Nirmala says:

    Its a great guide for the people who wanna make money with the Adsense, Anil!

    You’ve covered the entire topic in an in-depth way and nothing is missing here. I’m also using Adsense on my blog to make money, but the earning is somewhat low. As you said, I’m focusing on increasing the visitors to earn huge income with it.

    Thanks for sharing this comprehensive Adsense guide, have a nice day!

  12. Amit agarwal says:

    Thanks for your informative advice.It is important to improve adsense, every bloggers should follow those tips.

  13. rajni says:

    thanks anil for this great guide… it cleared a lot of basic i was lacking in and now i m sure i will improve on my adsense earnings… keep sharing such informative content… its a pleasure to learn from experience blogger’s like you… cheers mate

  14. Victor says:

    Hi Sir,

    Am excited for reading what you have post here, one fact you did not mention is getting traffic from social media website.

    Does the traffic from social media website improves CTR rate?

    Thank You

    • Hemz says:

      I have tested adsense with organic traffic and also social media traffic, From my observation i can tell, the CPC of adsense is very low(as low as 60%) and low CTR which i got from organic traffic. So i suggest you to concentrate on organic traffic.

      • Anil Agarwal says:

        That’s true. I have also noticed organic traffic used to be the most revenue generating traffic and traffic coming from social media sites used to give the least amount of revenue. So we need to focus on getting more traffic from search engines for free.

  15. Shiv Kumar Gupta says:

    Hello Anil Sir,
    I must appreciate this guide. Lol…this is right that everyone start their blogs to earn money via blogging. I have also started a blog but i know it will take time and lot of patience even to get first dollar of income.
    Thanks for this aewsome guide….

  16. Amar Ilindra says:

    Inspirational stats from top bloggers. Also add A/B testing to increase AdSense revenue.
    Thanks for informative guide.

  17. efinancialclub says:

    this post provides full details on how to signup for adsense, get approval, place ads. Adsense is an easy motivaiton factor to make money from your website…affiliates offer better commission and can be given a shot

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