Optimizing the content on your blog or website is as important as creating it. This is because it’s a two way process – good content gets user appreciation and becomes popular and the more popular it is, the more chances of it to feature in the top search results. Poor content does not become popular and remains unacknowledged even with the search engines. As for e-commerce, driving profits through weak material is almost not possible. Hence, somewhere down the line, content optimization needs due attention.
Content Optimization For Your Website – General
Here are a few tips to help you optimize your website contents for better presence in the search engines and would result in more revenue in the form of sales:
1. Write For People
The search engines don’t have minds of their own. They promote what people promote. So, although there are all the “SEO Rules” to follow, if the core focus isn’t on people, you are going to miss out on a very important aspect of gaining popularity and reigning on SERP.
2. Instead of Stuffing Keywords Use Related Terms
With Google at least, it’s about smart search now. The search engine bot may not really be able to judge what’s good or what’s not so good intellectually, but it is at least trained to decide how relevant the article or content is based on the words in it.
For instance, if you are into the business of selling Nike Shoes then additional words like Nike Sportswear, Nike Socks, Nike snickers in your content, helps the bot understand better that you have relevant content.
Yes, at least the bots become smarter.
3. Create A Content Structure
Your content has to be in proper structure. The tags should be perfect, the body should be appropriate and other factors should be taken care of. The point is that, if the user can understand and appreciate, then so can the bots. In other words, proper break up of content, paragraphs, and headings increases your chances of appearing on search results for your keyword.
Content Optimization For E-Commerce
When it comes to e-commerce, the way your content is optimized not just brings you on the SERP; it always drives conversions and gets you money. So here are some key tips:
4. Unique And Relevant Product Descriptions
Product descriptions are important. You must take keen interest to see how to optimize the content here because this is one zone that’s repetitive all across the web. People are writing the same things about various products. All the dealers have the same thing to say. What’s new with your content?
Fresher perspective in content directly qualifies it to be considered to be more optimized!
5. Appropriate Linking Of Content
Link your product descriptions to the right product pages. Link them to relevant industry articles. This way you are enhancing the user experience and consequently, optimizing your material properly.
6. Innovate With Call To Action
Ultimately, you want to drive the user to become a customer. The best way to do that is by a. giving him quality, and by. telling him something new! So when everyone’s using the same selling strategy “click here to buy!!” you could possibly try something new like “Join other satisfied customers by buying here!!” – Or for that matter, whatever works for you!
It’s always about originality and innovation while following the basic search guidelines.