If you are running a WordPress blog, you have to rely on WordPress plugins to add any new functionality in your blog. Are you showing related posts on your WordPress blog and if yes that great? It would be great to know what method you are using to showcase related posts in your WordPress blog. And if you don’t know how to add them in your WordPress blog, I’m going to guide you about the same. There are lots of related post plugin available on internet; it would be great to choose the best from the available. I would recommend using YARPP (Yet another Related Post Plugin) developed by mitcho (Michael 芳貴 Erlewine) to showcase related posts in your WordPress blog contents.
It’s not me only who is recommending this plugin, even Matt Cutts is recommending this free WordPress plugin on his official blog here. Here is some portion of text from Matt Cutts blog that he has to say about YARPP:
I did a little digging on each of these. My criteria (in order) was: the easiest plugin to install, that appeared to be actively maintained, and ideally would give me lots of options. The first one I ended up trying was Yet Another Related Posts Plugin (YARPP), and mitcho has really done a fantastic job on it:
Now you can predict about the popularity of this plugin from mitcho. So far this plugin has been downloaded 1.5 Million Times from WordPress plugin directory.
How to Install Yet Another Related Post Plugin
Here is the step by step process that you need to follow in order to install YARPP in your WordPress blog:
Step 1: Go to Plugins section in your WordPress dashboard and Click Add New
Step 2: Make Search using YARPP in the search box available. And click Install Now link available against YARPP Experiments plugin
Step 3: Are You Sure you want to Install this plugin, press ok and with this YARPP is successfully installed into your WordPress plugins directory
Step 4: Now you just need to activate YARPP by clicking the Activate Plugin link available.
Now you are finished with the installation of YARPP. You can download the latest version of this plugin from official plugin directory here. To make changes in this plugin, you need to access this plugin from settings section as shown below:
Now, let’s talk in brief about the features you will enjoy after installing the YARPP plugin:
- It’s based on an advanced and versatile algorithm to decide the related posts links in any blog content.
- The New YARPP templating system allows you to show related posts widget in different styles.
- This plugin improves the performance of your website as it caches the related post data as your website is visited.
- Not only in blog contents, but you can also show related posts in our RSS feeds also. This will help you drive additional traffic toy our blog if your blog has decent number of RSS subscribers.
- You can disallow showing of certain content types like tags, pages or categories in to related posts section.
Yet Another Related Post Plugin Benefits
The most obvious reason for using this plugin into a WordPress blog is improving its engagement metrics like bounce rate, time spend, page views per visit etc. Since bounce rate is one of rankings factor on Google, so having a related post plugin on your WordPress blog will keep its bounce rate to the lower side. As far as the bounce rate is concerned, its starts from 0 to 100. 0 is the best bounce rate any website can ever imagine to achieve of and 100 being the worst bounce rate a website can get. If your website or blog has a bounce rate in the range of 30 or 40%, that will be considered as a good bounce rate. And if you doubts about bounce rate and how it is calculated, please check this link from Wikipedia.
Whenever we think about improving the bounce rate for a website, one of major step we take towards its improvement is showing related posts or related articles in respective websites and blogs. On WordPress, we can achieve that though YARPP plugin.
Apart from the improvement in bounce rate, related posts section or widget on our WordPress blogs gives them more related contents from our blog that they may be interested in reading. Generally we used to show related posts towards the end of a page or post, but we can configure it at any location using custom code.
Another benefit that we have after installing this plugin on blog is that we are able to pass on page rank and traffic to lots of our old and relevant contents.
With this it comes to the end of post mentioning how to install Yet Another Related Post Plugin (YARPP), its features and the kind of benefits you will enjoy after including it into your WordPress plugins directory.