Check Website Traffic: Use These 10 FREE Tools To Find Traffic Of ANY Website In The World [Updated List]

Website Traffic Estimator Tools

Product Name: Traffic Estimator Tools


Estimating traffic of a website can help you with so many things including analysing a site for their best performing posts to money making posts. Here’s a list of few incredible free tools you can use to check traffic of any website in the world.

Are you looking for the little known ways to spy on the traffic of competitors websites? Do you want to know how much traffic a top blog in your niche gets? Searching for the best free website traffic checker tools? If yes, you’re in the right place.

Checking website traffic of your competitors is an effective way to find out what’s working and what’s not working on any niche.

You can’t build a profitable blog without actually increasing your traffic. Knowing your competitors traffic sources can help you come up with new ideas that you never thought of.

What Is Website Traffic?

Website traffic refers to users who visit a website. The main traffic channels for any website are organic, email, social media, referral, paid ads, and direct traffic.

Website traffic is often measured in “sessions”, also known as visits in traffic checker tools like Google Analytics. Your website traffic is determined by the number of people visiting your website pages. Visits, page views, clicks are all part of the “website traffic”.

If you want to see your own website traffic, you can use various tools like Google analytics, Monster Insights etc but if you want to check other people’s blog traffic you have to use some tools. Today, I’m going to share a few effective tools to find website traffic report of any of your competitor website for FREE.

Why Check Website Traffic Of Your Competitors?

You may ask, why do I even need to find website traffic of my competitors? Here are few benefits of estimating traffic or unique monthly visitors of your competitor websites.

  • You can get estimated monthly or daily sessions any of your competitor website is getting.
  • You’ll know top traffic keywords. You can target the same set of keywords to drive more search traffic to your own website.
  • You will know the traffic breakup of any website (How much traffic is coming from different sources like Organic, Social, Direct and Referral)
  • You can know any website engagement details (Like Bounce Rate, Page Views Per Visit and Time Spent etc)
  • Creating “suitable content” for your audience becomes easy

What Statistics To Consider When Checking Website Traffic?

So what data should you consider while checking traffic of any website (including yours)?

Here are some of the most important website traffic statistics you should pay attention to.

  • Organic search traffic: Whenever you spying on your competitors’ traffic, make sure to find how much organic search traffic they get as it’s the #1 traffic source that converts really well.
  • Unique visitors: While checking website traffic, it’s important for you to focus on how many unique visitors a website gets. Unique Visitors are the individually-counted users of a website.
  • Top-performing pages: While checking website traffic, you should always find out the top pages by looking at their backlinks, social shares, and overall traffic. This gives you an idea of what type of content is working well in your niche.
  • Other traffic sources: This data reveals how a website is generating traffic from multiple channels such as search engines, social media, referrals, and more. Top-performing pages:
  • Bounce rate: It is an extremely important metric that measures the percent of sessions where the user loads the page and immediately exits without performing any action.
  • Dwell time: Dwell time tells you the amount of time someone spends on a page from the search results before returning back to the SERPs (Search Engine Results Page).

Although you can’t find all the above statistics using free website checker tools but you can certainly get a better idea from premium SEO tools like Semrush.

How To Check Traffic On Your Own Website?

The best way to check your own website traffic is to use Google Analytics.

Google Analytics is a free web analytics service that helps you analyze your website traffic and visitor behavior. Using Google Analytics, you can find a ton of things including;

  • Get real-time data (see how many people are viewing your site and what pages they are viewing)
  • Find your top-performing posts
  • Find your website’s dwell time (average time spent on your website pages)
  • Find overall users, sessions, and average time
  • Traffic sources (including paid, organic, social media, email, and others)
  • Bounce rate etc. of individuals using the site
  • And the list goes on

Here’s how Google Analytics data looks like;

traffic stats

As you can see, you can easily find the total users who visited your site along with other details like bounce rate, session duration, active users, and so on.

You can also find your traffic sources along with the countries where your audience is coming from.

traffic channels

As you can see above, you can find your website traffic channels and find out whether your site is getting traffic from Google, social media, or other channels.

If you are looking for different tools to measure website traffic for free, don’t skip this post, let’s find out those tools now.

10 Incredible Tools To Check Website Traffic For Free Online

Our Top Picks
1 Semrush (Highly Recommended)
2 SE Ranking (Most Affordable)

Here is the ultimate best free website traffic checker tools that you can use to count website traffic of your competitors or any website of your choice for completely free. Let’s dive into the details without much ado.

1. Semrush


Semrush is the first tool I use to get the website traffic report of any site including my competitor site. It is accurate and provides a nearest level of visitor count of the website you want to spy.

Whether you know it or not, Semrush is the best recommended tool by most SEO experts. If you want to estimate the accurate traffic of any website, use Semrush. It not only helps you view website traffic but it gives you a list of all the keywords that are helping your competitors to grow their search traffic.

Use This Link to get a 14 Days Free Trial of Semrush (worth $129.95)

How to find website traffic using Semrush?

If you have a Semrush account just log in to the dashboard and enter the website URL of the site whose visitor count you want to know. Then you get the result like something shown below which not only tells you other website traffic but also gives you a breakdown of any paid traffic they are driving to their site via programs like adwords.

find website traffic

You can also use Semrush to find the right kind of affiliate products to promote to increase your income, come up with the high performing keywords to boost your overall website organic traffic, check and analyze the backlinks of any site and many more.

Great Semrush Deal for BloggersPassion Readers

A GREAT News: I’m giving away 30 days free access to Semrush Pro account to BloggersPassion readers. You just need to sign up using your credit card details to claim Semrush pro version worth $129.95. You can read my unbiased review of Semrush and claim this deal from this link. It’s ONLY for BloggersPassion readers and you won’t find this deal anywhere so claim it before the deal ends.

If you want to read a detailed and unbiased review of Semrush, please click on this link. You will find a lot of information on how to use Semrush to overtake your competitors no matter what your niche is.

How to take advantage of this deal: Since I am offering you a 30 days of Free Semrush usage, you can now check website traffic online for free and know how much traffic which website is getting. Apart from that, if you yourself have a website, you can spy on your competitor traffic, see what backlinks they make, what profitable keywords they rank for and use them for your advantage. You can do that repeatedly for 30 days and get enough data to work on for free!

Browse More:

2. Serpstat


Serpstat is one of the best competitor research tools which is also a great (and affordable) alternative to premium tools like Semrush because their pricing plans start just at $69 per month.

This tool can also be used as a blog traffic checker as it provides you “Domain Analysis” feature which gives you all the details of any website or domain (including your competitors websites).

Here’s how it works;

Once you’re on the Serpstat dashboard, enter any domain or URL that you want to estimate the website traffic and the tool instantly takes you their Domain Analytics section which gives you all the data.

Here’s how it looks like;

serpstat domain analysis

As you can see above, we took an example of and Serpstat domain analytics tool is giving us all the important data for that website including;

  • organic visibility
  • SE traffic (the traffic coming from search engines like Google)
  • organic keywords (along with new, lost, improved and declined keyword rankings)
  • along with keyword positions, search volume, CPC and so on

The above website traffic report is more than enough for anyone to easily estimate traffic of any website in the world.

So what are you waiting for? Go give a try to Serpstat today.

A good new for Bloggers Passion readers

We’ve partnered up with Serpstat to provide you a 7 days free trial which you grab using the following link.

Here’s how the 7 days free trial looks like (you’ll need to enter our promo code “bloggerspassion_2022” without quotes to get it free for 7 days).

7 days free trial serpstat

Side note: If you’re interested in purchasing Serpstat for 1 year, you’ll get a 25% instant discount when you use this exclusive link.

Read: Serpstat Review: Is it the Most Affordable SEO Tool?
Read: Serpstat Coupon Code: 25% OFF or 7 Days Free Trial

3. SE Ranking


If you’re looking for free website traffic estimator tools, SE Ranking is definitely the best tool for you to estimate traffic of any website.

It also provides accurate (not exactly though) traffic data. Just enter any domain (or website’s URL) and click on the Analyze button to find the organic and paid traffic of that particular website.

Here’s how it looks like;

se ranking data

As you can see above, it gives you useful data including;

  • Organic traffic
  • Organic keywords
  • Estimated traffic cost and so on

Read: SE Ranking Review 2023: Is It A Game-Changing SEO Tool?

4. Sitechecker


Website Traffic Checker from Sitechecker is the best tool that can be used as a part of a complex SEO site analysis or independently to get up-to-date traffic data.

With the help of Traffic Checker, you can get data for analysis and optimization through different channels and for different periods of time. The results are displayed in the form of convenient charts, graphs and thematic columns. The information is easily understandable not only for a specialist, but also for a new site owner.

By setting up monitoring in Traffic Checker, you can get the following actual data:

  • the number of visits for the period and the total traffic;
  • sources of visits;
  • actions of visitors on the site;
  • changes after website optimization.

How it work;

site checker report

Key indicators for monitoring include sessions, page clicks per session, average session duration, unique visitors per period, bounces, channels, clicks, and CTR.

You can analyze not only your site, but also competitors’ ones for free. This is an opportunity to learn about the traffic of their sites, as well as interesting methods of attracting visitors.

Website Traffic Checker is a useful solution for audience analysis. With the help of it, you can increase the effectiveness of website promotion and attract more new visitors to your pages.

5. SpyFu


SpyFu is a powerful SEO tool which is not only useful for website traffic analysis but also for finding the most profitable keywords and ads for paid and organic search. It exposes the search marketing secret formula of your competitors with ease.

It is a well designed SEO tool packed with metrics and features specifically geared toward sales, online marketing and digital advertising.

spyfu traffic estimation tool

Read: SpyFu Review: Is It Best Tool for Competitor Analysis?

Here are some of its notable features of SpyFu:

  • You can easily measure website traffic with accurate data.
  • If you’re into Adwords campaigns, this is a must have tool.
  • It helps in tracking your keyword rankings. You can monitor your paid and SEO rankings on Google, Bing and Yahoo.
  • It helps in eliminating bad keywords.
  • You can improve your ranks by tapping into your competitors’ keyword strategies.

All in all, SpyFu is one of the best tools to check website traffic with ease. It is also useful for growing your search traffic and tracking your keyword positions on Google search results.

Want to Read More?

6. Similar Web

Check Website Traffic: Use These 10 FREE Tools to Find Traffic Of ANY Website in the World [Updated List]

After Semrush, I highly recommend you to check out Similar Web to estimate the traffic of any site worldwide.

SimilarWeb is one of the best free website traffic checker tools available in 2023. You just have to go to their website and type in your desired website name to find out the traffic levels of the site.

It not only provides you the most competitive insights about any site but also gives you ranking insights for any website.

You will not only get the traffic stats of any website, but you will also get the details of how many pageviews it is getting, how much time every visitor is spending, referrals, bounce rate, social influence etc. you will get almost all the results. That’s fantastic information you could get from a free website traffic checking tool, right?

Here’s the screenshot of Bloggers Passion, though the results are not so accurate, but I still liked their data and the precise information that they got in some cases.

traffic report

The above screenshot gives you a detailed list of the monthly visits a site gets along with the estimated monthly site visits and the average time a user spends, total number of pageviews and the bounce rate of a site. You can use similar web to know the daily unique visitor count of someone else’s website and even the top destination sites which is no other than the sites people visit after landing on your test site.

Read: Semrush vs Similarweb: Which Tool is Better?

Pretty detailed information offered by a free traffic checker tool, right?

7. Ubersuggest SEO Analyzer


Ubersuggest is the #1 free keyword research tool. The best part about using Ubersuggest is, you can estimate traffic of any website.

You can use Site Audit feature from Ubersuggest to check others website traffic.

Just visit their site, go to Site Audit section and enter any domain name that you want to find traffic.

Here’s how it looks like;

ubersuggest data
As you can see above, it gives you “organic monthly traffic” including;

  • On-page SEO score
  • Organic keywords that are sending your competitors the most amount of traffic

The good thing about using Site Audit feature from Ubersuggest to check your competitors traffic is the “organic monthly traffic” data is almost accurate. If you want, you can enter your own website and check the result!

Read: Ubersuggest vs Semrush: Which SEO Tool Is Worth Every Penny in 2023?
Read: BEST Ubersuggest Alternatives for 2023

8. Ahrefs


Ahrefs is another trusted website traffic monitoring tool. It is actually much more than that but as for the scope of this tool we will cover the website traffic tracking features of Ahrefs.

Like Semrush, you log in to the dashboard of it and enter the domain that you want to know the traffic details of. I entered BloggersPassion because some of our users wants to know how much traffic we gets and what are our unique visitor estimates etc.

And Ahrefs took no time and handed me the traffic details of BloggersPassion.

See the screenshot below.


You can further dig into the results to know the top traffic pages of BloggersPassion (or any website you enter) and get more traffic details. For this, you can read my Semrush vs Ahrefs article where I have mentioned more ways to use both of the tools to get awesome competitor statistics.

Further Reading:



SitePrice is originally created to know estimate worth of a website but it also can be useful for finding traffic of any website in the world.

All you need to do is to enter any website’s URL to check its website traffic and you’ll find all the information you need.

Here’s how it looks like;


As you can see from the above image, SitePrice is showing details like;

  • Daily unique visitors
  • Daily pageviews
  • Website’s worth (can be seen at the end) along with similar sites to the website we’re estimating the traffic

Quick note: Estimated daily unique visitors count provided on this traffic estimator tool is trying to be estimated using various tools including Alexa, Compete, Google Ad Planner and so on. Yes, the data is not 100% accurate but gives you an idea to estimate traffic of a site.

10. QuantCast.Com


QuantCast is another popular website traffic checking tool among internet users. Quantcast is a digital advertising company, founded in 2006, that specializes in audience measurement and real-time advertising.

Quantcast is the perfect free website traffic estimator that provides you free direct audience measurement including the traffic, demographics and many more details like their interests etc.

In my testings, I found Quancast consistently shows less visitor count than analytics so I am not sure how accurate it can give traffic stats of a particular website, but it is definitely worth considering.

Note that, a website or blog with a small number of unique visitors will not necessarily display results due to insufficient data. So if your blog or website doesn’t have decent traffic, this tool is of no use for you to measure your website traffic. So you have to again depend on your Google analytics metrics to precisely get your website traffic data. This is a working website traffic checker to estimate traffic.

Here’s how the traffic data from QuantCast website looks like:

quantcast demo

In the above screenshot, the tool is showing you the daily unique visitors a site gets and also showing the graph for every single month. Give this tool a try and you will play with it very often as I do.

Few More Ways To Find Out How Much Traffic A Website Gets In 2023

Let’s talk about some of the other tools (including unconventional ways) to estimate traffic of other sites. Although they are not as helpful as the above mentioned website traffic estimators but helps you find out the traffic for free.

Google AdWords Display Planner

Now Google Ad planner is replaced by Google Display Planner where you can guess what amount of traffic a website gets. Google display planner is the combination of three long time AdWords tools, the Contextual Targeting Tool, Placement Tool, and Google Ad Planner.

Google Display Planner is the most accurate ways to measure a website traffic, after all it is created by SEO gurus in the industry and you will check any website traffic for free using this tool. I would strongly recommend using Google display Planner as a reliable blog traffic checker because whenever I use it, I get accurate results regarding my websites.

This traffic estimating tool from Google will give you important traffic metrics like average number of visits per visitors, average time on site, unique visitors, total pageviews, total unique visitors to a website in month time and broad category for the entered website.

To start using Google display Planner (one of the effective website traffic checker tools) to check traffic to a website, enter the desired website domain name in the “Get ideas and estimates”section’s landing page URL then click on “Get ad group ideas”.

You will now come up with “Available network inventory” impressions that the site you enter. I have analyzed data available from Google display Planner with the traffic details of some websites I own and I find data available from Google Ad Planner very close to my website original traffic numbers.

How To Use Google Display Planner To Check Website Traffic?

Here is a video tutorial demonstrating how to find website traffic of other websites for free (using Keyword Planner).

The above video gives you a summary on how to use AdWords display planner to find golden keywords that not only increase your visibility but also sales. It also gives you the estimate monthly search traffic of any site you are targeting.

Read:Best Google Keyword Planner Alternatives for 2023


Basically BuySellAds (BSA) is an ad network for selling banner advertisements on our websites and blogs. We will get traffic estimates very close to the actual traffic numbers on a page, the only condition is that website or blog should have buysellads script installed. So we can believe on the data available from BSA.

To check website ranking, the only downside is that we can get estimated page impressions for a website selling advertisement through BSA. To know traffic details about a website, you need to click on the Your Ads here banner pointing to website.

Here is a screenshot showing the kind of metrics you will get through BSA.


The above screenshot gives you insights on seeing a website traffic detailed information including the website unique monthly visitors. A great place to spy on your competitors traffic and find their keywords.

Finding website traffic is never an easy task especially if you are new to blogging world. Here’s where the above list of website traffic estimator tools help you find the accurate details of traffic that a website gets.

The Business Pages Of Websites

If you want to figure out website traffic for free and don’t want to use any tool for that, here are some other website or blog traffic checker formulas that don’t need any paid tools.

In fact, you can directly view their analytics screenshots etc without even letting them know.

The trick is to find business pages of the website like about page, sponsored review request pages or advertise section of a website to check for real traffic a website gets. These are the pages where bloggers mention their website traffic, Since people are honest as far as business is concerned, you can get almost realtime website traffic details here.

One demerit is that not all business pages are updated often and not all websites have this information on their website. So you can try your luck to find the website traffic.

Below is a screenshot from the advertise page of which gives a clear idea of website traffic and traffic breakdown of the site.


Check For Comments And Advertise Here Page

Here’s another handy tip for checking website traffic really quickly. It works almost every single time.

We all know how powerful blog commenting is. Did you know that you can check any website traffic by leaving a comment on their posts? Once you comment on a WordPress blog, your browser redirects you to where your comment will show up.

If you closely observe URL, you’ll see something like this:

comment count check site traffic

The number 108,656 says that you left the 108,656th comment on This number includes spam comments too. Assume that 75-90% of the comments are spam and now you can get an idea of how many real comments a site has..

If you observe top niche bloggers, you will see that they gave lot many interviews talking about how they built their site and what works for them. But, they will not share how much traffic they get and where it’s coming from.

A lot of people are more open about sharing traffic stats.  You can see this in interviews and archived articles on a blog there you will stumble upon a “blog in review” or “traffic report” post. With the help of those stats, you can start to figure out how much traffic the site is getting today.

However, you can figure out how much traffic a website gets is to go to their Advertising page. Let’s say, if a blog is trying to sell advertising space, they must tell you exactly how many unique views and impressions your ad is going to get every month.

So, this way also you can get monthly traffic estimation of your competitors.

PR News

With PR News, you can predict the number of unique viewers that can read your post of any site or blog.

They have Unique Viewers Estimator where they estimate unique readers of your article without using any plugins, cookies or user IDs. Just enter any domain and their Estimator will tell you how many readers can you expect.

Here are few features of this site.

  • It can predict the number of views your sponsored content can receive on a platform of your choice.
  • It is also helpful for predicting the traffic of any website’s page and it is so effective even on those websites that hide their view counters.
  • This site is also useful if you want to get some PR for your newly launched app, product, website or blog apart from checking any website traffic for free.

FAQs About Website Traffic Estimator Tools 2023

Here are some of the very important questions you must know about website traffic estimator tools and best free website traffic checker tools to check any website traffic for free in 2023 and beyond.

How can I monitor my website traffic?

The easiest way to check your own website traffic is to use Google Analytics. It is a free website traffic measurement software by Google that will provide you a lot of data including the number of visitors per month, percentage of new users, bounce rate, average session time, traffic channels, and more.

How do I increase my website traffic?

If you’re getting started, you can use Google Ads to get more organic visitors to your site. But if you’re looking for free website traffic channels, you can use techniques like search engine optimization, social media promotion, email marketing, and more to increase your website traffic.

What are the best tools to check website traffic free online?

The following are some of the best tools to check website traffic for free online in 2023 and beyond.

  • Semrush (gives you accurate data)
  • Alexa (free tool but widely popular to estimate the popularity of any site)
  • SimilarWeb (a nice combination of both the above tools where you can also find demographics, user metrics, links and on).

Important note: One of the easiest ways to find accurate results of any website traffic is to through Flippa! Just go to flippa and search your competitors websites on their search box, if they are selling their sites on Flippa, you will get their Google Analytics reports in PDF format. Basically these are the accurate results so that you can easily find out how many monthly visits they are getting, what keywords are bringing them top search results and what’s their bounce rates. So why not try your luck? Check out if their sites are listed on Flippa to find out their website traffic for free.

What is the best way to track visitors to my website?

So far we mostly covered how you can check traffic of your competitors websites but what if you want to track visitors of your own site? Is there any best way to track visitors of your own website? If you want to get detailed insights of your own website, we recommend you to check out the following tools as they all are excellent in website tracking.

  • Google Analytics
  • Crazy Egg
  • Clicky
  • Optimizely
  • Semrush

We highly recommend you to start using Google Analytics (it gives you a tracking code that you can install within your website) if you want to know accurate results of your site. By using Google analytics, you get access to the following things.

  • Number of users (Sessions)
  • Time spent on the site (Avg. Session Duration)
  • The average number of pages viewed (Pages/Sessions)
  • Bounce rate (100% – the user went to one page and closed the site)
  • Your top performing pages and the list goes on

How do I find out how much my website is worth?

You can use tools like SitePrice, Site Worth Traffic, Webuka etc to easily find how much worth a website is in terms of money. Remember that, the website worth is only helpful to know a website’s value but it doesn’t mean you can sell that website for that price (in some cases, even for new sites, some of these tools show millions dollars of worth!).

What are the best SimilarWeb alternative tools online?

If you’re looking for the best SimilarWeb alternative online, we recommend you the following;

  • Semrush
  • Ahrefs
  • Moz
  • Also check out these best free SEO tools which are all great alternatives to SimilarWeb

What are the best website traffic generator tools? Are they any good?

Website traffic generator tools, website traffic booster bots, traffic generator bots etc are all allow you to generate random traffic using bots.

Here are some of the best website traffic generator tools;

If you want to build a profitable blog that makes money, you should avoid such website traffic generator tools because you need to bring traffic organically and not by using any of such traffic generating bots and definitely they are of no use.

How accurate are website traffic estimators?

Most of the traffic estimator tools don’t provide you accurate data (especially the free ones).

Do you know why? They simply don’t invest more time or money in indexing the pages of a website (throughout the web) or updating their databases with latest information. Here’s where premium tools like Semrush, Ahrefs come into play by providing as much accurate information as possible.

In a nutshell, free website traffic estimation tools only give you an idea about how much approximate traffic a site gives (it’s not accurate information) whereas paid tools like Semrush give you accurate data because of their largest and regularly updated databases.

How to find demographics of a website?

If you’re a website traffic junkie like us, you’ll definitely not be satisfied only by knowing the traffic of a website and you’ll go beyond that by finding demographics of a site. If you’re wondering about how to find demographics (statistical data relating to the population of a region or country) of a website, here are few tools that will help you.

  • Semrush
  • Ahrefs
  • Alexa and
  • SimilarWeb

Both Alexa and SimilarWeb give you free access to check demographics of any site. The rest mentioned tools i.e Semrush and Ahrefs are premium tools but give you much more accurate information.

SEO Tools Worth Trying:

Final Thoughts

From now on, use the above tools to check any website traffic for free. I hope the website traffic checker tools mentioned in this detailed article will help you estimate traffic of a website.

I hope you now got the answer to your question “how to check website traffic” from this detailed guide. Don’t rely on just one website traffic checking tool, spend your time on trying out different sites, then find out yourself which is giving you the close numbers.

Though I’m a big fan of Alexa to check any website’s traffic for free, but I use it more for fun to spy on the keywords of my competitors. So, give it a shot and try out all the above mentioned websites to find the website traffic.

This is how I used to calculate website traffic of any website of my interest. Do you any sites or tools that can be useful in finding the traffic of any website? Share your thoughts in the comments below.

About Author
Anil Agarwal is the Founder of Bloggerspassion. He is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade Now. He has been featured in Over 100 Publications including Forbes, The HuffPost, HubSpot, Shopify, Semrush, Kinsta, Bluehost, Hostinger and etc. Know more about Anil Agarwal from here.

Reader Comments (129)

  1. Thanks for your helpful post.
    But I’am little confusion between the Similar web and Alexa , because there we find a great difference for Alexa ranking.

    pls, tell me something about it.

    • Alexa ranking is not a proper measurement. You should know one important thing that Alexa ranking is not an accurate way of measuring traffic, backlinks to your site or analyzing your keywords. It’s NOT going to help you with any of traffic stats or analysing a site, it’s only useful to give an idea about how popular a site is. Whether you know it or not, Alexa shows you the number of sites that are linking to your website, so if you want to improve alexa ranking, get more links. Here’s a great post for you:

  2. Awesome post Anil!

    I know only Alexa and Google keyword planner but unaware of other 3 resources to find traffic to a website.

    You always share some remarkable stuff, keep doing it for us.

  3. I think I am not understanding this, does google ad planner gives traffic meaning visitors to some particular website? Meaning the number if visitors to that site in a month or week etc. google gives cookies – is it anywhere related to the number of visitors per month or week or year?

    • I’ll make it clear for you: Google Ads Keyword Planner is a free keyword research tool provided by Google that allows you to find the right keywords to target for display ads, search ads, video ads and app ads, using Ads planner, you’ll only get an estimate of your own traffic stats, you can’t find other people’s site information. The above tools are helpful for finding traffic of any site.

  4. Hello Anil,

    I doubt whether Alexa can be used to determine how successful a blog is as far traffic is concern. Alexa ranking is something which can be manipulated.

  5. Abhijit is working fine. I would recommend you try for popular websites only. Please let me know in case you still find any problem in using it. You can give a try to

  6. Hi Anil,

    I don’t think without tracking code isntalled(like statcounter, google analytics) any tool can tell you correct traffic figure.

    • Atish no doubt without tracking code, we cannot get the correct traffic details about any website. But we have to rely on Similar Web kind of websites when we want to make judgement about our competitor websites traffic sources. Atish when you go to website, you will have some idea about traffic breakup for any popular website like their top organic and paid keywords, monthly visits and top referring websites etc.

  7. But I think All website do not show accurate statistics of any website or blog because whenever I search I always show wrong info. It say by site is earning estimated 5$ per day but I do not earn even a penny…

    • haha, that’s true. Most of these sites that provide you estimate earnings (my site is earnings millions every day according to them) are only for your personal satisfaction. They are not going to be useful for anything else, you should better avoid checking those sites.

  8. Performance data of my website is always important for me. I can make content creation plan more effectively. I start writing more contents on best performing keywords and sub topics. So, these tools are very important for me. Thank you for reminding me, there exist world more than Google Analytics.

    • If you want to find your own traffic, it’s better to use tracking code and install Google analytics to know accurate information about your website. It tracks and reports website traffic, and gives you access to all the features and tools that you need to better understand your content and audience. Do let me know if you’ve any questions.

  9. Hi Anil,
    Every blogger must have an idea which type of traffic he/she is actually getting on his blog and these tools are just awesome, besides these i love to use jetpack stat on my wordpress blog and allow me to confess, it help me to scale new heights. Keep posting such wonderful ideas for us.

    • Yes, I agree with you completely Rakesh as monitoring your website’s traffic enables you to know who is visiting your website, where they are coming from and where they are going within your site – they all play a key role in understanding your audience even better so you can create the right kind of content and increase sales.

  10. Hello Anil,

    Very useful article you posted here.but i have a another question. How can i determine total number of backlinks of a website with correct information. Google webmaster only shows the backlinks which are indexed by the Google.plz tell me if there is any particular free tool for that.

    • Aditya I would say Google Webmaster Tools is the best way to find incoming links for your own websites. But when it comes about finding correct links for your competitors websites, you have to rely on kind of paid SEO tools.

  11. i think semrush doesnot work for indian websites

    • No, it works for almost any country or region in the world and it’s one of the few tools that provide you accurate information about any site; You should check this out (, using it you can easily do competitor analysis, keyword tracking, SEO audit, keyword research and much more.

  12. This is a very detailed post about checking stats. I will definitely check out some of the sites you’ve mentioned here. I so identify with what you’ve said about checking stats obsessively. I used to do that. Not anymore. I now spend my time in more value added things like creating valuable and original content, researching and learning how to promote my blog.

    • Checking website traffic stats is an addiction for few bloggers (just like checking their email or insta notifications). There’s nothing wrong in that though but you can use your time productively by analysing other people’s site stats instead of your own. That way you might come up with profitable topic ideas to grow your own site’s traffic.

  13. All these are the nice way to calculate the traffic on website. Still I am using Alexa. Google Adplanner is quite complecated to me. I want to know more about the key concepts of this tool. would you please provide me some material for that so that i can easily use this wonderfull tool. and offcourse, great info shared by you. It will surely help to lot of newbies who want to make bright carrier in Digital marketing.

    • Yes, Google ad planner is definitely complicated to use and only allows you to find the right keywords to target for display ads, search ads, video ads and app ads, it doesn’t let you find traffic of other sites. It’s definitely a no for beginner users or those who are looking for an easier option to estimate traffic of a site.

  14. I knew about BSA in the sense that they allow us to have their ads on our sites. However, I didn’t know those things that are mentioned here about BSA. Thanks for improving my knowledge.

    • As they say, traffic tracking and monitoring is very vital to your online website’s success. There is no better way to determine who much web traffic you’re getting than to track it than installing tracking code using Google analytics. BSA although provides great information but not much effective now, you can give a try to SEMrush once:

  15. Ad planner has been replaced by display planner; can anyone tell me how I can get the traffic data from display planner? I haven’t found any info on the subject yet…

  16. Hi Anil,

    I tried to use google ad planner, but its not working and has been replaced by google with some another tool. can you please help in that case?

    • Google Ad Planner is no more available. Its gone now. You need to use the other alternates that are available from the list. I will soon look at other ways we can use to get the estimated traffic on a website.

  17. That’s an exhaustive list.

    Have always depended on Alexa rankings to know about a competing blog. Even though it is not possible to get the exact traffic estimate of you competing blog, a combination of the above mentioned tools can help to get a fair idea of your competitors.

    • Thanks for checking out the list, yes, it’s definitely a huge post and as you said there are a ton of people who still depend on alexa ranking. To get accurate data you should check out tools like SEMrush: as it provides competitor analysis, keyword tracking, SEO audit, keyword research and much more.

  18. Google Analytics. If you have registered with Google Analytics, it will give accurate traffic and other details about you site. You can also link other Google tools like Google Adsense with the Analytics, to plan your business accordingly.

  19. Google Ad planner is really good. I have tried it and the analysis report has helped me a lot to figure out the inward traffic. But Alexa has disappointed me more than any thing else. Its been more than 9 months and still the figures are garbled and unclear. Is it necessary that I should install the Alexa tool bar to get real, authentic data?

    • I think lots of people are able to increase their websites alexa rank artificially. And in case you want to see Alexa Rankings for a website, you can do so by installing the Search Status Ad On for Mozilla Firefox.

  20. You would not get much detailed analysis about a website traffic from Alexa. You should be using it to find the popularity and traffic trends in brief for that website.

  21. Nadeem, SEMRUSH.COM has a lot of information, but it’s not as accurate as Google Adplanner used to be. For example for our site they said that SE Traffic for US is 829 and according to Google Analytics is 44.974, and they said that SE Traffic for Spain is 58.590 and in Analytics is 175.799. Google Adplanner used to be really accurate, but with the recent change they don’t show that information anymore, and I would love to find a good site with accurate traffic information.

    • I agree Google Ad Planner was quite accurate but it is no longer useful for this purpose =(

      By the way I haven’t found anything free better than semrush!

    • That’s so true. As you said Google Adplanner was much more effective and used to be really accurate, but with the recent changes they aren’t showing much details, apart from that, you will get accurate data only for your own sites where the tracking code is installed. If you want to find other site’s traffic, you need to use the above mentioned tools.

  22. Nadeem, thanks for suggesting this valuable tool for predicting the traffic to a website. I was not aware of this tool

  23. Hi Anil,
    I’ve been using Google Ad Planner Traffic statistics since I discovered it on 2010 and I completely agree with you that the Traffic information they used to show was the best.
    But Google has changed Google Ad Planner and on the Traffic statistics they now only show:
    -Unique visitors (cookies)
    -Reach (cookies)
    -Impressions / day
    Alexa, Compete, QuantCast they are good to get estimates, but their estimates are not good for websites outside US.
    Anyone knows a good alternative to Google Ad Planner with most of the Traffic statistics that they used to show?
    -Unique visitors (estimated cookies)
    -Unique visitors (users)
    -Page views
    -Total visits
    -Avg visits per cookie
    -Avg time on site
    Thank you!

  24. Well, it works on old sites, some new sites would have no information about traffic even if they been on a web and Google for about 6 months. You can only check your site traffic through Google analytics, but this info available to website owner only.

    • Yes, that’s so true, if you want to find other’s traffic, you need to rely upon tools apart from Google (such as Alexa, SEMrush and so on). That being said, website traffic tracking and analysis helps you easily understand how your audience and content system works, and how you can benefit from outsourcing web analytics.

  25. I tried checking this website ( but no information came through, except on Alexa, but even so, Alexa listed it in Pakistan, while DomainTools lists it in the USA. Why is this so?

    • Frankly speaking, I don’t have any clear cut idea about why Alexa has listed this website in Pakistan. Other tools seems to be working for high traffic websites and blogs only. You will be able to get much data about websites that get few hundred visits every day type.

  26. One of the best website traffic checking tool in my opinion is Alexa very easy to use with lot of quality futures.

    • If you are want to track traffic for a popular website, Google Ad Planner will give you more accurate traffic numbers.

  27. Thanks Anil,
    I am a new learner and find interesting to note the tools to check traffic on a website. I will try it and let you know. I want to have my own website on a traffic place. Could you identify it?

    • Tariq, unable to understand your question properly. Please help me with your question again.

  28. Hi,
    I have been using and Google Analytics. Thanks for sharing others.
    And i tried Google Ad Planner, entered the website URL,clicked arrow mark, Still nothing came out.

    • May be some problem from your end. I would suggest you try Google Ad Planner again. Google Ad Planner is a great way to know traffic details of your competitors website

  29. Hi Anil,
    The best website traffic checker I know is Thanks for sharing the others! I will be looking into Google Ad Planner since it’s number 1 in your list.

    • I would recommend you must try Google Ad Planner. Google Ad Planner has been placed in first because it deserves this spot.

      I would recommend you must try Google Ad Planner. Google Ad Planner has been placed in first because it deserves this spot.

  30. Thank you for your post Anil.

    I use 4 or these 5 methods but I’ve never used Google Adplanner, thank you for let me know this.

    • Hi Albert

      Google Ad Planner looks most promising to me. Hopefully you would also love it.

      • Albert,

        I’ve been using Google AdPlanner too. It never failed my expectations on how efficient it is in performing its job. You should check it out.

        • Very true. I’m a big fan of Google Ad Planner. I’m getting predictions very close to the actual traffic on a website through Google Ad Planner, amazing traffic prediction tool from Google.

        • Yes ! I’ve also using Google Keyword Planner but i think its not give me accurate data. All of this stats are just a guessing amount, not in real.

          However SimilarWeb is works promising, not accurate. So you can cheackout it but its not provide low sites data


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