Thousands of bloggers quit blogging because of lack of traffic. They try all the methods that is shared by the top bloggers in SEO industry, yet they fail to put their mark on getting quality traffic from search engines.
I’m a biggest fan of search engine traffic. After all, organic traffic from search engines is the most quality (yet free) traffic you can get to your blogs and websites.
Most bloggers think that search engine optimization is a mess. If you keep things simple, getting traffic from search engines isn’t a big deal. There’s a secret in creating the blog content that ranks well in the search engines. And the secret is creating lengthy content.
Did you know that the average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words?
Yes, long and detailed content is the king. Detailed posts naturally rank well in the search engines. You may have a question, should I have to write only long and detailed posts?
Absolutely not (but if you can write, that’s too good to improve your search results). My advice for the new bloggers to SEO is to focus on writing detailed posts when you want to get top results for particular keywords.
For example, if you want to rank well in the search engines for a specific keyword (say “make money blogging guide”), write detailed content that covers almost everything. That way you will have more chances of getting top results in the search engines.
Read the post to know few more blogging tips to rank well in Google.
SEO blogging tips for new bloggers
#1. Your +1’s, comments and natural links all count
According to search engine land, Google pulls in 65.2% of the total traffic of overall web (search engines).
- Google: 114.7 billion searches, 65.2% share
- Baidu: 14.5 billion searches, 8.2% share
- Yahoo: 8.6 billion searches, 4.9% share
- Yandex: 4.8 billion searches, 2.8% share
- Microsoft: 4.5 billion searches, 2.5% share
- Others: 28.7 billion searches, 16.3% share
Do you know the one simple ingredient that drives you more traffic from Google? That is your plus one shares on Google plus. If you can get more +1’s on your posts, they tend to rank really well in the search results as Google gives top priority to their +1 circles.
So focus on user interaction on your blog posts, make them share your posts on their Google plus circles. Also encourage them to leave comments and link to your posts whenever you write something awesome. That way Google treats your blog better in the search engine rankings.
#2. Install SEO Yoast
This is the #1 plugin when it comes to increasing your search rankings. In a nutshell, this plugin will help you not only increase your search rankings but also increase the click through for organic search results.
How, you may ask?
This plugin uses snippet previews (rich snippets). Using it, you can see a rendering of what your post will look like in the search results, whether your title is too long or too short and your meta description makes sense in the context of a search result. That’s a great way to know how your blog posts look in search results in advance.
The plugin also allows you to write meta titles and descriptions for all your category, tag and custom taxonomy archives, giving you the option to further optimize those pages. Write better content and have a fully optimized WordPress site using the WordPress SEO plugin by Yoast.
#3. Don’t outsource your SEO
Outsourcing sometimes sucks. This is especially true when you know nothing about SEO. Most new bloggers think that by hiring a SEO specialist they could increase their web traffic within a few weeks.
Let me tell you, it won’t work unless you put your efforts. Nothing comes easy, you have to really work hard to increase your search engine rankings.
Here are few ways to easily get started to rank well in search engines.
- Always use the “alt” tag in your images (use at least one image per post)
- Interlinking can boost your search rankings
- Don’t do black hat SEO techniques to rank well in search engines such as paid linking, spam way of building backlinks etc.
#4. Consistency is the primary factor in successful SEO
If you post one post every month, you can’t expect to have more SEO traffic though your content is awesome. The reason is search engines love fresh and updated contents. They want to give you top search results if your posting frequency is consistent.
Inconsistent posting on your blogs or websites could break down your online success. So, make sure to come up with advance blog posts that you can publish or schedule well in advance.
#5. ALWAYS include relevant keywords in your posts
Keyword research is the key to get more search engine traffic. Without knowing your keywords, writing blog posts is a big waste of time. My suggestion to is to figure out at least one or two keywords for any post you write.
And use them sparingly and relevantly on your blog posts, use them in sub heads (h2, h3, h4 tags) and at the beginning and end of your posts to rank well.
Always make sure to include your primary keyword in the headline of your blog posts as it gives more weightage to the keyword.
Instead of keyword stuffing (using the same keywords again and again), use relevant words that match your primary keywords. This way Google won’t penalize your rankings for keyword stuffing.
Tools you need to do proper keyword research.
The below list will help to improve the keyword analysis better.
- Use Google Keyword Planner
- Find “less competitive keywords” with high search volume
In a nutshell: Always do the proper keyword research before writing even a word on your blog posts. And make sure to use your primary keywords in the first 100 words (introduction) to get most out of your SEO optimization. Try to get more links, comments and +1’s from your readers to rank well in the search engines.
Do you have any more SEO tips for beginner bloggers? Please share them below in the comment section.