Your website traffic mainly depends on ONE thing: long tail keywords.
If you are not getting enough traffic from Google, that might be mainly because you’re using highly competitive short tail keywords such as “technology”, “marketing”, “SEO” etc.
See, if you want to grow your website search traffic, use low competitive long tail keywords. And incorporate them into your content creation strategy. Only then, you will be bringing search visitors to your blog posts.
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What are long tail keywords?
In simple terms, the keywords that contain 3 or more words are often known as long tail keywords. Long tail keywords are usually longer and really specific keyword phrases and are more likely to increase your search traffic and sales.
For example, “advanced email marketing tips” is a long tail keyword that contains 4 words. By using long tail keywords in your content, you are more likely to increase your website traffic from search engines.
Why? Google loves web pages that include “natural” long tail keywords. By the word natural I mean, not stuffed with the same keywords on your pages repeatedly to boost traffic. Keyword stuffing is a BIG no. Even if you use long tail keywords 3 to 4 times on a 2000 word article, it can really help you increase your overall search traffic. Just make sure your content is worth linking to.
The biggest mistake 99% of the bloggers make is “using short tail keywords while creating content”.
Have you ever encountered someone saying “I know I’m writing great blog posts but I still don’t know why I don’t see any visitors coming from search engines to my site”. I know I’m. I’ve literally seen so many people saying “my traffic won’t grow no matter how much I write”.
The truth is – your traffic is not directly related to how many posts you write.
It’s all about how many “long tail keywords” you are using on your content. Just by including few relevant long tail keywords, you can increase your blog traffic by nearly 5000 visitors within a month! That’s the magic of using long tail keywords.
In a nutshell, long tail keywords are more specific and target “smaller” group of audience whereas short tail keywords are less specific and target “larger” group of people.
For instance, focusing on “yoga tips for pregnant women” is EXTREMELY specific and usually is a long tail keyword whereas “yoga tips” is a short tail keyword that targets a HUGE audience.
It’s almost impossible to rank for short tail keywords because there are already big brands and authority sites spending thousands of dollars (if not millions) to get into top 10 search results. So if you are looking for proven ways to quickly grow your blog traffic, start finding long tail keywords for your topics that are extremely easy to rank for.
Three strong reasons you should target long tail keywords.
- People who uses long tail keywords on Google search are more likely to buy from you
- Using long tail keywords in your content helps you rank easily in Google
- You’ll rank for one or more keywords by targeting ONE long tail keyword (For instance, by targeting “best survival knife in India” can also bring you search traffic for the keywords “survival knife”, “best survival knife” etc).
So how are you going to find long tail keywords easily?
If you really want to grow your overall search traffic, Long Tail Pro is the perfect choice that helps you find tons of relevant long tail keywords really fast.
The Step by Step Tutorial to Find Better Keywords using Long Tail Pro
Before we get into the details, you might ask me why Long Tail Pro and not a free keyword research tool such as Google’s Keyword Planner or keywordtool.io or anything other?
The reason why I don’t recommend most free keyword research tools like Keyword Planner is because they are used by literally millions of people worldwide. Even though if you find low competitive keywords (just because everyone else using the same tool), the competition will be high and the chances of increasing your traffic will be less.
That’s the reason why I always recommend my readers ONLY two tools. One is SEMrush and the other is Long Tail Pro for keyword research. I’m not going into the details of SEMrush (you can read the in-depth review of SEMrush here. In this guide, let’s talk about how you can use Long Tail Pro keyword research tool to do a better keyword research.
Why Long Tail Pro is better than others when finding long tail keywords?
First things first. Why should you use Long Tail Pro over other SEO tools?
That’s a great question to begin with. Long Tail Pro tool is designed to find extremely profitable keyword ideas for any niche. It doesn’t matter what your industry is, you can still find hundreds if not thousands of keyword ideas within minutes.
For finding long tail keywords, there’s no other tool comes closer to Long Tail Pro. I use it and highly recommend it for the beginners who are struggling to increase their traffic. If you are interested in the tool, give it a try.
Here’s the step by step instructions on how to use Long Tail Pro to find better keywords
Step 1: Once you log into the Long Tail Pro (you need to use your GMail account to access), you will find the dashboard where you need to create a new project.
Step 2: Here’s where your keyword research begins.
Here are a few things you need to do in the step #2.
- Adding seed keywords: Seed keywords are nothing but the main keywords that you want to target. For instance, “SEO tips” is a seed keyword. You can enter multiple seed keywords at once using Long Tail Pro.
- Customizing data & pre-filter: You need to select the local monthly searches below 1000 to get the best results.
Now once you’re done with that, click on “Generate Keywords & Fetch Data”.
Step 3: Once you enter your seed keyword to generate keyword ideas, it will give you a list of all the long tail keyword ideas you can use in your content. For instance, I’m using the keywords “travel” and “5 star” and it has given me the following list of keyword ideas.
In the above screenshot, you will see that relevant long tail keywords like “5 start resorts”, “5 start luxury hotels”, “5 star all inclusive resorts” etc. You can use all of them while writing your posts to rank higher for your main seed keywords “Travel” and “5 star”. Are you getting me? This is how you should do keyword research to find ultimate keywords.
You will also find the Local Searches and Global Searches in the above screenshot. Pick them carefully, I would advice you to pick keywords that have Local Searches below 1000, so you can rank higher even if you have a new blog with less domain authority or link juice.
Competitor analysis with Long Tail Pro
To rank higher for any given keyword, you should first analyse your competition. You must first know who is already ranking high for your desired keywords on Google search results. If you see that brand companies like Apple, Amazon or industry authority blogs like Problogger, Moz etc are ranking on the top of the page, you should focus on few other relevant keywords where it’s easier for you to rank higher.
I don’t mean that you can’t rank in the top 10 search results if an authority blog is already ranking for the keywords you want to target but it takes lots of efforts such as getting more links to your posts, social shares etc to get into the top. If you are someone who is looking for ways to quickly boost your organic traffic without doing much link building, I would highly suggest you to find the keywords that are less competitive.
For instance, if I want to find out the competition for the keyword “long tail pro”, here’s the screenshot of its competitor analysis. This tool shows you the top 10 search results of the keyword you enter.
When you look at the above screenshot, you will find the following few factors. Let’s discuss about them briefly so you can understand better about Long Tail Pro keyword research tool and it’s competitor analysis.
- Title and URL: This gives you the headline and URL of the page. If you want to get better at SEO, carefully observe how the top pages in your niche are crafting their headlines by using keywords smartly. Also find out how they optimizing their URL’s which is a major metric in search engine rankings.
- Keyword competition: Keyword Competitiveness (KC) is the number that tells you how competitive a keyword is. If a keyword is more than 50, it’s highly compeitive and takes a lot of time, efforts and links to get into top search results. If the KC of a keyword is relatively low (below 20 or 30), you can rank higher without putting much efforts into link building.
- Page authority: This is basically a score on a 100 point scale (from 0 to 100) developed by Moz team that predicts how well a specific page will rank on search engines. The more page authority you have the easier it is for you to rank higher for any keyword in the search results.
- Juice links: The total number of external and internal links pointing to a particular page is called “Juice Links”. Basically the more links you have the better it is for you but make sure your incoming links are coming from sites that are relevant and useful. If you an authority site links to your post, that can alone boost your search traffic.
- Domain authority: The great your DA (Domain Authority) is the more likely you will receive search traffic. Domain authority can be improved by getting high quality links and increasing your social shares for the domain name.
- Moz rank: This represents a link popularity score. It tracks rankings for various pages and keywords. The higher MozRank you have the better it is.
- Page rank: Although Google is not updating the page rank anymore but it gives you an idea of how popular a website is. Anything above Page rank 5 is considered as the best site. Page Rank scale is 1 to 10, 10 being the highest.
- Site age: How old your domain is. Google treats old sites (sites with more age) very well in search results.
So there you go! Long Tail Pro is the top notch keyword research tool for finding great keywords. I’ve explained in detail how you can target keywords that increase your traffic and also how you can do competitor analysis using Long Tail Pro.
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Final Thoughts on using Long Tail Pro to Find Better Keywords
Majority of the bloggers who are new to SEO focus on the short tail keywords (for instance, they try to rank for big keywords like “SEO tips” instead of “seo tips for lawyers in India”).
See, the more specific keywords (long tail keywords) you use on your content, the more target audience you will likely to get from search engines. The more target audience you get the more sales you can make. It’s as simple as that. So the money you make from your sites is always directly proportional to the long tail keywords you target.
If done right, using Long Tail Pro, you can easily rank higher in Google search results no matter what your niche is. It’s all about finding the long tail keywords that are less competitive but still have competitive advantage.
I hope, this is easy to follow beginner’s guide to using Long Tail Pro for doing keyword research helped you understand better about finding profitable keywords in your niche. If you have any questions related to Long Tail Pro, don’t hesitate to ask. I’d be glad to respond to all your queries.