[Revealed]: Top 45 Experts Sharing Best Paid Keyword Research Tools
When it comes to SEO, keyword research plays a vital role. Not only it helps you increase your search traffic but also brings you more sales if done right. With this post, 45 SEO and Marketing Experts are going to help you pick the best keyword research tool.
Most of the bloggers struggle to increase their website organic traffic don’t do keyword research. If you are one among them, you need to start practicing the habit of finding better keywords before creating content for your audience.
I know keyword research is NOT easy especially if you are new to SEO world. To make this process easier, I highly recommend you to start using keyword research tools. They will help you easily find the most profitable keywords no matter what your niche is.
When we talk about best keyword research tools, most people don’t go beyond using free tools like Keyword Planner, Keywordtool.io etc. If you spend a little money on getting paid keyword research tools, you will find even better keywords to increase your search traffic and sales.
So I came up with the idea of connecting with the top bloggers and online marketing experts and asked them to share their favorite 3 paid keyword research tools. There are so many tools came out. So I’ve decided to give votes to them so you can decide which tools are right for you.
First, let’s have a look at the best recommended premium keyword research tools. Then, we’ll get into the expert views on using their favorite tools to do keyword research. Let’s get started.
Here are the Best 3 Keyword Research Tools which are used by top 45 online marketing experts for finding their keywords.
Let’s now have a look at what experts have to say about their most used paid keyword research tools.
Experts Sharing Their Best Keyword Research Tool
What are your most favorite paid keyword research tools? Mention any 3.
1. Zac Johnson: Zac Johnson
When it comes to keyword research, I like to use the following three tools.
- Long Tail Pro: I started using this tool when it first came out and am also good friends with Spencer, who created the product. It’s been great to see how the product continues to grow in quality, features and makes the process of finding long tail keywords much easier.
- SEMRush: Easy to use, lots of great stats and makes it very easy to look up your competition and see what they are ranking for and how much they are spending on Google Adwords.
- MonitorBacklinks: While this tool isn’t as well known as the others, it’s still a great resource for looking at your competition and seeing what they rank for. In addition to looking at the competition, you will also learn more about your own backlinks, anchor texts and rankings as well.
2. Daniel Scocco: Daily Writing Tips
Here are my most favorite premium keyword research tools that I recommend everyone.
- Google AdWords Tool
3. Neil Patel: Neilpatel.com
- SEMrush – it is a great tool to figure out what keywords your competition is bidding on. This will give you insights on what to target.
- Keywordtool.io – it’s a free keyword tool that will give you insights on the popularity of a keyword.
- Ahrefs – although it’s more of a link tool, I use it to determine how many backlinks sites have for a specific keyword. This tells me how competitive a keyword really is from a SEO standpoint.
4. Devesh Sharma: WPKube
Here are the 3 best keyword research tools I recommend.
5. Marko Saric: How to Make My Blog
I don’t really use any premium tools exclusively for keyword research. My approach to the content ideation process is more organic as I’ve described in the blog post here. Three of the tools that I am using in the process of getting article ideas are):
- Google Trends – To figure out what the big trends and talking points are at the moment.
- Quora – What questions relevant to my field people are asking.
- Nuzzel – What people in my network read, share and talk about at the moment.
6. Sue Anne Dunlevie: Successfull Blogging
I recommend to my blogger clients that they use:
- Google Suggest
- Long Tail Pro
The first two are free and it’s worth the investment of $37/month for Long Tail Pro (and they have a 10-day free trial).
7. Ankit Singla: BloggerTipsTricks
Here are 3 Premium Keyword Research tools I recommend:
- Long Tail Pro
8. Francisco Perez: iBlogZone
I really don’t use that much tools for keyword research as I basically rely on one (Premium that is) of them.
First and foremost, my favorite is SEMRush. I have been using them for quite a while now and it is a tool that provides me with the information I need. One of the things I like most is that It helps me discover competitor’s organic and paid keywords in search. I think that the tool requires not much of an introduction. Just search for it and you’ll see.
Second tool that I still use a lot is that of Google AdWords, the AdPlanner. While it is free, it still is one of the best sources for keyword planning, specially if you are running campaigns.
And if you still want to use another, I recommend Bing’s Keyword Tool. The tool helps discover keywords being searched for on Bing with up to six months of historical search data instead of averages. It is interesting if you are also optimizing for Bing.
9. Kulwant Nagi: Blogging Cage
I am big fan of Long Tail Pro, SEMRush and Ahrefs.
They are the 3 best paid keyword research tools I’d recommend anyone.
10. Ann Smarty: Seo Smarty
- Spyfu: To see what other site (e.g. your competitor) ranks for. You can see the history of any site rankings too!
- Bulk Suggest Tool: To generate hundreds of suggestions to compete your phrase: It digs very deep! It’s powered by Google, Amazon, Bing and Yahoo
- Wordstream: To expand your core keywords to related phrases and more!
11. Pradeep Kumar: Editor/Founder of HellBound Bloggers
I use plenty of tools when it comes to Keyword Research, I have been updating the majority of my search engine friendly blog posts with various trending keywords. These are the ones I commonly use:
- Google AdWords Keyword Planner: I somehow feel this is not exactly accurate because they are gaming the whole system for benefiting from Ads, but still it’s pretty good for comparing keywords and knowing the stats.
- Bing Keyword Research Tool: I’m also optimizing my blog for Bing search engine, by this I came across this handy tool, it’s good and it makes justice to the name.
- Moz/Ahrefs/LongTailPro: These 3 tools are randomly used by me, few months back I purchased the premium versions of these for a client, they are good and I mostly use these to spy on the Keyword Research done by our competitors. Honestly not willing to do the spy work, but client’s request. Good learning process it is!
12. Anand Khanse: The Windows Club
I am not much into using such tools, but here are my two bits:
Although most of the times I chose to depend on the Google Search drop-down suggestions and Related search terms, if one is looking for a paid premium Keyword Research Tool, I would recommend the following 3, in no particular order:
MOZ Keyword Analysis Tool. MOZ arguably offers the best set of SEO tools and its Keyword Analysis Tool ranks high in my opinion. The tool also shows you its monthly search volumes.
SEMRush. The best part about this tool is that it also lets you see, which keywords your competitor sites are ranking for. This can give you insights into why your competitors posts may be ranking higher.
Advanced Web Ranking Desktop Tool. This is a desktop application which many will find convenient to use.
Using such keyword tools are not the end it itself, and will not guarantee success. One has to be judicious and use one’s judgement. You may get a huge list of key phrases, but you will have to decide and focus on 2 or 3 at most. I would also like to mention that small or newer blogs should focus on Long Tail keywords, as competition may be relatively less here, and if you were to rank for any key phrase, it could bring you tons of organic traffic.
But spending too much time on keyword research may actually put you down the wrong path and you may find yourself spending more time there, at the cost of focusing on the content.
Content only may not be the King now. But quality content coupled with basic SEO sure rules! So focus on generating quality posts consistently and sprinkle them with the just right amount of keywords, in the same way as you would sprinkle just the right amount of salt in your food, to give it the perfect taste.
It is not important which tool you use; what matters is how you use it!
13. Iftekhar Ahmed: Ifti SEO
Keyword research have always been the most interesting part of blogging and can be done in a number of ways !! Some people prefer using free tools, some people go for paid tools while some just stick with their manual work.
Well, here’s what I usually prefer to use. Let me list them first.
- Google Keyword Planner
- Manual googling and looking around myself.
Keyword Planner is something I start with !! It simply gives all the data needed ( the number of searches, etc). Though never finalize the keyword by just using this, there are many more steps further. I haven’t mentioned Long tail pro here since I feel its not very much required and even I don’t use it much. I just open it whenever I go for finding amazon or product based keywords.
Google Manual search is what I recommend to perform next, It helps us to look for the “TYPE” of sites ranking on Page 1, 2 and 3. The type of sites ranking very well helps to determine whether the keyword is possible to rank easily or whether it may take some extra effort to push my blog up for that keyword.
Ahrefs and SEMrush. This is which I recommend to all. Its really good to have a look on the stats of the pages ranking for the keyword. Moreover “Ahrefs Positions Explorer” really helps to know about the traffic the ranked page gets and in the same time it helps us to gather some more related keywords. Same is with semrush.
And for me these 3-4 things are well enough to find a money making keyword.
14. Atish Ranjan: Tech Tricks World
Straight to the point, I use basically 1 premium tool and 1 free tool for keyword research. The premium tool is Long Tail Pro, and free tool is Google Keyword Planner.
To be exact, I work with LTP every day, and it is well enough for me. Thus, I am not using any other premium tools. LTP combines the features of Google Keyword Planner and MOZ to deliver various keyword data into a single dashboard.
I use it because in a single Dashboard I get all the things that are needed for keyword research such as Local and Global search volume of keywords, Their PPC, keyword suggestions and most importantly the Keyword Competitiveness (KC). It offers even more features that you can see in below screenshot that makes this tool stand out of the crowd of various keyword research tools.
I love the feature KC because it enables me to know which keywords are easy to rank, and which are difficult. It saves me from putting efforts on the keywords that are very hard to rank. Better, I put my efforts on the keywords that have low or medium competition which I get to know by calculating KC of each of them.
This surely improved the way I used to research keywords in the Beginning. Apart from this, I used SEMRush keyword tool a few times on my client’s PC. It is also an excellent tool. But, I am more comfortable using LTP.
15. Nirmala Santhakumar: My Magic Fundas
Doing Keyword Research is one of the best blogging strategies to understand what our visitors are looking for. It is an important part of SEO that would help us to craft the content for our target audience.
To grab the most searched keywords related to my niche, I always use and recommend the “Long Tail Pro Platinum” version to gather the profitable keywords. I’m using this effective keyword research tool since last year and driving good organic traffic for my blogs.
Right now, I’m using the 14 days trial account of SemRush. As this advanced tool can provide the helpful data, it is more likely to beat the competitors through keyword research.
I don’t use any 3rd tool, but I have heard that the BuzzSumo and Moz’s keyword analysis tool are pretty good to perform the keyword research.
16. Matthew Allen: Dumb Passive Income
Sure. I’ll do it in 140 characters or less!
1.) Long 2.) Tail 3.) Pro #LongTailPro The ONLY keyword research tool I use.
17. Akshay Hallur: Go Blogging Tips
Here are the 3 paid tools I use for keyword research.
- SEMrush: This is the best tool that any of the internet marketer should use for their keyword research. Recently, this tool extended its database of keywords, making it a clear winner in terms of competitive keyword research. I can’t imagine a good blogging strategy without this tool.
I research the competitor post related to a post on my blog in SEMrush. I explore new keywords and optimize for them on my post. I get additional search traffic from this strategy.
- LongTailPro Platinum: It is the best tool to analyze and brainstorm related keywords and to accurately determine whether you can rank for them. Keyword competitiveness is the best feature here.
- TermExplorer: I think this is one of the least heard tool. As of now, this is a free tool (may soon be premium). It has keyword and URL analyzer. It has also a bulk keyword tool.
You can create projects. It displays the search volume, CPC, difficulty, relevance, and other important data of the keywords. I bet this keyword tool would be popular shortly.
Apart from these tools, I use the below resources and sites to find keyword ideas.
- Keyword planner
- Pocket recommendations
- Google console search impressions (killer)
18. Deepanker Verma: Techlo Media
I use and recommend these keyword research tools:
- Google Keyword planner
- Longtail Pro
19. Jyoti Chauhan: Update Land
We all know very well the importance of keyword research. If you really want to drive search engine traffic to your blog, never take keyword research lightly. I have made this mistake in my starting blogging journey.
I use only one premium tool to keyword research, named “SEMrush”. I never try any other keyword research tool after finding SEMrush. It helps me to spy on my competitors like what they are targeting, from which keyword they are getting most traffic etc.
SEMrush is a powerful tool for all internet markets. I must say it is must have SEO tool for everyone who has involved in internet marketing.
20. Johnny FD: Johnny Fd
Even though I get a TON of organic search traffic on my blog JohnnyFD.com I don’t use any keyword research tools. I only write about things I think people should be interested in or that are interesting to me.
By the time there is a lot of search volume for a subject, usually there is also a ton of content already out there.
If you want, you can use Google Adword’s Keyword Tool to get an idea of what people search for.
But personally, I just write about topics that I enjoy and hope that others will eventually find it useful as well. This is how I stand AHEAD of the trends.
21. Dave Schneider: Ninja Outreach
The three keyword research tools I recommend are:
22. Adam Connell: UK Linkology
Here are the 3 best paid tools I highly recommend for doing keyword research.
- SEMrush – While you can use this tool for straight up research, it’s especially effective when you use it to search for the keywords your competitors are ranking for. It’s more of an all-in-one SEO tool now as it does site auditing, rank tracking, social monitoring and has other helpful features.
- Long Tail Pro – This tool taps into Google’s Keyword Planner. For some reason, I prefer the interface within this tool to Google’s.
- BuzzSumo – While this isn’t exactly a typical keyword research tool, I like to factor topic popularity into my keyword research. Using this in the topic selection process could give your content the boost it needs to put it in front of people who may want to link to it or share it with their audience.
23. Sanu Siddharth: Only Loudest
I recommend the following 3 tools:
- Google Keyword Planner
- LongTail Pro
And one more best tool is also available in market but now going to try it soon and latest version is really very awesome its popular by name ‘Keyword canine 3.0’ .
24. Imran Uddin: All Tech Buzz
I personally use and recommend SEMrush to everyone.
Along with it you can also try Similarweb and keywordtool.io
25. Jitendra Vaswani: BloggersIdeas
There are tons of tools available in market but I prefer to use these tools.
3 Premiums tools I used for keyword research are:
- Keyword Planner: One of the best & awesome tools I use.
- Longtail Pro: Tool good for finding niche site keywords
- SEMRush: One of the best keyword research tools after Keyword planner
GetAmasuite: One of the finest tools for amazon niche. I am using it & it is helping me to find best keywords to work for Amazon niche.
26. Karthikeyan K: W3lessons
Below are best premium keyword research tools:
- SEMRUSH: Most popular and easy to use keyword research tool in the industry. It acts more than a keyword researching tool. Ability to add competitor and show us all the keywords that site is ranking for. We can also get the data like site auditing, keyword difficulty scores, estimated traffic etc
- SpyFu: I suggest to have paid account on SpyFu. I just need to find my competitors who using Adwords and review them using this tool. It will show me what ads and keywords they are using. Note that my competitor who paid for that particular keyword knows exactly that it is important for his business including recent trends. Also using SEO feature you can input any URL and find our which keywords they are ranking for.
- Long Tail Pro: I really like this tool because it’s best for competitor analysis, and the ability to check for keyword title competition. This goes deeper than just listing the total search results, allowing you to see how many people have specifically targeted your keyword.
27. Deepak Kanakaraju: DigitalDeepak
- LongTail Pro: LongTail Pro Platinum edition is one of the best keyword research tools in the market. Especially if you want to have an exhaustive list. It is definitely better than free tools and is a must have for every digital marketer.
- KeywordTool.io: I really love this tool for the unique keywords that it can come up with. You can do what keywordtool.io does yourself by fetching keywords from Google’s keyword suggestions while you are typing in keywords in the search bar – but it would take a lot of time. KeywordTool.io automates it and gives you a lot of suggestions very quickly. You also end up getting the search volume and competition metrics.
- Hittail.com: If you do not have time to sort through 100s of keywords and decide which keywords to pick for content marketing, you must use Hittail.com. Hittail will fetch keywords from your Google Search Console account and apply its own algorithm to find out which keywords you should write articles about. If you take their suggestions and write articles on those topics, you are sure to increase your organic traffic effortlessly.
28. Gaurav Jaggi: Blog with Jags
The keyword research tools that I use are:
- Ahrefs (can’t beat it due to its new feature additions, up to date keyword research & trackings)
- Google adwords & manual research (instant google suggestions, searches related to keyword on google, ad group ideas, and keyword planner tools come quite handy) & Competition analysis at the end!!
29. Jane Sheeba: Jane Sheeba
As far as keyword research is concerned my top tool is SEMrush. And it is probably the only tool I use the most.
I mostly keep a tab with SEMrush open and consult it all the time. I love the detailed and extended information I can get for each query. I also get to know a lot about other sites that I follow.
So, as I said, it is the only tool I use for keyword research.
I also recommend Long Tail Pro. It’s a great piece of software and it comes handy to do keyword research. If you don’t like the recurring fee thing, LTP can be your choice. But be aware that you can make full use of LTP with the Platinum option, which has a recurring fee. But it is totally worth it.
30. James Norquay: Prosperity Media
Top three paid tools we love to use –
- Sem Rush
- Long Tail Pro
- I Love Page 1
31. Wade McMaster: Design Web Identity
I can get a lazy when it comes to keyword research but what I use most:
Google Search itself & Google Keyword Tool, I don’t use paid services at this point as I seem to get decent results without.
32. Takeshi Young: Keshkesh.com
- Linkdex: Linkdex is a general SEO platform with powerful keyword research capabilities. They have a database of tens of millions of keywords, and can show you keywords you are ranking for that you might not be aware of, as well as all the top keywords that your competitors are ranking for. Very powerful tool.
- SEMRush: These guys have been around forever, and their keyword research tool is helpful and easy-to-use. You can use it to see what keywords your competitors are bidding for in PPC, which can help inform what keywords you create content for from an organic perspective.
- Adwords Keyword Planner: This is not technically paid (although you need to sign up for an Adwords account), but the Adwords Keyword Planner remains a solid keyword research tool that provides you with keyword data straight from Google itself.
33. Joe Williams: Zenoptimise.com
Here are the three premium keyword research tools I recommend:
- SEMrush – the daddy for competitive keyword research.
- Keywordtool.io – saves lots of time unearthing keywords that Google Keyword Planner omits.
- Buzzsumo – great for researching blogging and content marketing ideas.
34. Loz James: Contentchampion.com
The three paid keyword research tools I use would be, (in order of preference):
- SEM Rush
But seriously, there’s so much you can achieve with free Google tools that I’d always start there if I didn’t want the outlay on the premium products.
35. Joe Putnam: iSpionage
The three tools I use are:
- KWFinder: It’s a great tool for doing quick keyword research that gives similar results to the AdWords keyword tool. The benefit of KWFinder over the keyword tool is that the UI is lighter which makes it easier to use.
- iSpionage: iSpionage is the best tool for finding out which PPC keywords competitors are bidding on and which SEO terms they’re ranking for.
- Ubersuggest: I don’t use Ubersuggest as much as the other tools, but when needed, it’s a great way to come up with some out of the box keyword ideas.
36. Aaron Agius: Louder Online
Thanks for the inclusion:
- Long Tail Pro
37. Geoff Kenyon: Geoff Kenyon
Keyword research tools that I use are:
- SEMrush – It’s great for competitive keyword data and it has helpful keyword discovery reports.
- Huballin – This tool is really useful for researching content topics. They also have a keyword grouper tool which will automatically group similar keywords into topics that can be targeted on a page.
- Moz Keyword Difficulty Tool – While the above tools are really useful for determining what you should target and write about, this tool is helpful to determine if you can actually rank for the terms you’re targeting.
38. Matthew Barby: Matthew Barby
For keyword research, my top 3 tools are:
- Term Explorer
39. Jignesh Gohel: OLBUZ
As far as the paid keyword research tools are concern, I personally use SEMRush for keyword research and competitive analysis. Being an eCommerce marketing consultant, SEMRush helps us a lot to dig deeper in competitive market. SpyFu is another paid tool that helps in keyword research and adwords competitive analysis.
My all time favorite FREE keyword research tools are:
- Google keyword planner
Pro Tip: Keyword research is the crucial part of any marketing campaign and to get best out of it, one should also focus on long tail & synonyms too. You should also filter out keywords with the help of “Google search autocomplete” feature. This will help a lot, try it!
40. Bill Sebald: Green Lane SEO
These are my three favorite (in no particular order):
- Google keyword planner
41. Ana Hoffman: Traffic Generation Cafe
“Honestly, an average site owner doesn’t need three keyword research tools.
The only keyword research/SEO optimization tool I personally use and recommend is SEMrush.”
42. Reginald Chan: ReginaldChan.net
I would say:
- Long Tail Pro
- Market Samurai
43. Freddie Chatt: Ecom Hacker
Sure here are my favorite keyword research tools:
- SEMrush – Incredible tool for keyword research. This allows you to see what your competitors are currently ranking for and to ensure you aren’t missing out any valuable keywords.
- Answer the Public – it’s a free keyword tool that will give you suggestions around your keywords including a great section with relevant questions to ensure you are providing valuable content for your audience.
- Majestic SEO – Once you find your keywords, the next thing to look at is whether it is a viable link building keyword – check the top 10 ranking pages for how many links they have to see whether you can directly target the keyword with content, or it would need more internal links to boost its rankings.
44. Venchito Tampon: Sharp Rocket
- SEMrush: To flesh out keyword ideas from ranking competitors and get an estimated calculation of how your brand can compete over other companies in search rankings.
- Keyword.io: This tool has the ability to generate Youtube ideas that are worth taking a look if you’re into Youtube SEO.
- Google Keyword Planner: Pro tip here is to search related keywords using competitor’s landing page
45. Gael Breton: Authority Hacker
- Ahrefs: Right now, my favourite paid keyword tool is by far Ahrefs. I know this may sound weird but Ahrefs added a ton of new features recently including a better version of Ahrefs.On top of that they also show you the social shares and have a tool that allows you to expand the keywords you have.
- Long Tail Pro: My second favourite tool is Long Tail Pro mostly for it’s keyword competition score which I find is the most accurate out there.I do wish it was faster at retrieving the numbers but overall this is a great tool to have (and you don’t need to pay monthly).
- Ubersuggest: My 3rd favourite tool is Ubersuggest.This one is free but I love using it to expand keyword lists and find low competition long tail variations to target with content.
46. Harris Schachter: Optimize Prime
Here are my three favorite keyword research tools:
- SEMrush: great for both paid and organic visibility on your own or competitive domains
- BrightEdge Data Cube: a paid tool usually for Enterprises, this has tons of functionality for keyword research, competitive analysis, and universal search
- Ubersuggest: This is a great tool to feed keyword seeds into to explode keyword lists out for which you can later get volumes for and build off of
47. Anil Agarwal: BloggersPassion
Last but not least, here are the 3 best keyword research tools I use and would recommend.
- Long Tail Pro: I personally use this tool and it is one of the amazing tools for finding great keywords quickly. Click here to try their 7 days free trial.
- SEMrush: I’ve been using this for a long time, not only it helped me increase my traffic but I usually dig a lot of information about other sites. Click here to try their 30 day free trial.
- Moz tools: Moz tools give you access to finding better keywords as well as to compete with your toughest competitors.
Final thoughts about premium keyword research tools
Perhaps the ONLY quickest way to increase your traffic from Google is keyword research. If you are not finding and using the right keywords in your content, you will NEVER see any traffic growth. It’s as simple as that.
Using paid keyword research tools can help you quickly grow your traffic by finding the most valuable keywords. If experts are using few tools, then you should definitely consider giving them a try. Most of the premium keyword research tools like SEMrush, Long Tail Pro give you free trials.
So I highly recommend you to first give them a try and if you are satisfied with their results, then purchase them to find better keywords in your niche.
So what are your thoughts? Do let me know which are the best keyword research tools according to you in the comments section.
More Resources: Small SEO Tools: 100+ Tools to Boost your SEO