How to Maximize Your Social Impact with Semrush’s Social Media Toolkit

Did you know that over half of the people on Earth, roughly 5.07 billion, are using social media? That’s 62.6% of the global population.

social media users

Then… There are so many social media platforms with millions of ACTIVE users.

So, it can be a HUGE challenge for anyone to build and grow their brand presence across different platforms.

But what if there was a powerful yet easy-to-use toolkit to streamline your social media strategy?

Introducing Semrush Social Media Toolkit.

What is Semrush Social Media Toolkit?

Semrush Social is an all-in-one toolkit that helps you manage your social media handles from one interface and lets you draft, schedule and publish posts.

You can schedule your social media posts for optimal timing or publish them immediately. You can also track your competitor’s social media strategies by monitoring their content.

It is one of the most affordable tools to boost your social media content visibility and engage with your audience.

Want to try it for free?

Claim Semrush Social 7 Days Free Trial

Why Do You Need Semrush Social?

Whether you’re a social media manager, solopreneur or a business owner looking to reach more people on social networks, you need an all-in-one tool like Semrush Social.

Here are some of the major benefits of using Semrush Social Media Toolkit for social media management.

  • Spy on your competitors’ social media strategies and find out what’s working well in your industry
  • Manage up to 10 owned profiles in one place 
  • Create a response library to automatically respond to your fans and followers
  • A cost-effective social media toolkit (priced at just $29.99/mo)
  • Schedule and publish content
  • Get automatic reports to your inbox
  • The ability to export messages in CSV format and so much more

Let’s now discuss how to use Semrush Social to boost your social media engagement in 2024.

How to Use Semrush Social Media Toolkit Like A Pro?

Semrush Social Media Toolkit

Social Poster

Are you looking for an easy way to create, schedule and publish posts on social media? 

Social Poster from Semrush is just for you which allows you to publish on various social networks including;

  • Facebook (Business pages)
  • LinkedIn (Personal Profiles and Business Pages)
  • Instagram (Business Pages)
  • Google Business Profile
  • Pinterest (Profiles) and 
  • Twitter (Profiles)

The best part? You don’t have to leave the Semrush interface as you can connect your social media accounts from Semrush and publish content.

With the Social Poster, you can easily plan your social media posts in an interactive calendar.

Here’s what it looks like;

social poster

As you can see above, with the interactive calendar, you can pick the dates and times of your social media posts, create drafts and schedule your posts in advance. 

Also, creating new posts is extremely easy. 

Once you’re on the Social Poster tool, click the “New Post” button and you can schedule a post on your calendar whenever you want.

Here’s what the posting interface looks like;

semrush social poster

As you can see, you’ll be able to post now or schedule later. Also, you can use its AI assistant to get content ideas or generate social media posts.

Semrush also offers a handy Chrome extension called Semrush Social Media Poster which lets you schedule posts for Facebook, Twitter, or LinkedIn directly from your web browser with a single click. 

So, if you find something interesting while browsing the web, you can quickly schedule it for sharing on your social media channels.

The best part? You can schedule 10 posts for one social profile with the free Semrush account, and schedule up to 1000 posts in all paid plans.

Make sure to use the following link to try this tool FREE for the next few days.

Activate Semrush Social 7 Days Free Trial

Social Tracker

Want to know whether your social media strategy is working or not? Want to spy on your competitors’ social media accounts and compare their growth to yours?

Then, you need a social media tracking tool.

Fortunately, Semrush offers an accurate Social Tracker tool that lets you track all your social media accounts including Twitter, Facebook, Instagram (Business accounts), YouTube, and Pinterest.

Here’s what it looks like;

social tracker

As you can see, you can get an overview of all your social networks at one place where you can see;

  • The total number of followers
  • Your content (such as tweets, YouTube videos, Facebook posts, etc)
  • Overall engagement on each of your social networks

You can also add your competitors to see you and your competitors’ social growth and engagement.


The comparison chart compares three things: audience, activity and engagement with your competitors.

social comparison

The Social Tracker tool from Semrush also shows you the top-performing content of your competitors so you can better understand the latest trends proven to go viral in your industry.

top channels

You can also easily analyze a social network engagement individually.

Have a look;

social overview

As you can see, you can see the performance of various social networks like Facebook, Twitter, Instagram, etc.

You can analyze your audience, activity, engagement (such as likes, tweets) all from one place.

All in all, the Social Tracker tool is a perfect choice for anyone who wants to analyze their social media engagement, compare top-performing posts with their competitors, and fully optimize their social media campaigns.

Social Analytics

Have you ever wondered why some social media posts go viral while others barely get a like? It’s all about knowing your audience.

To get more people to follow you and like your social media posts, you need to understand their behaviour. This means figuring out things like:

  • What times of day are they most online?
  • Where do they find you? (Other websites? Search?)
  • How old are they?

Once you know this, you can make a plan for what to post and when to post it.

Here’s where Semrush’s Social Analytics tool comes in handy. Age, location, even interests – Semrush helps you understand your audience demographics.

Here’s what it looks like;

social analytics

As you can see, you can understand everything about your followers, including;

  • When does your audience go online
  • Their gender
  • Their location
  • Their age and more

This data is more than enough for you to create content your followers will love and schedule it for the perfect times.

Social Content Ideation (Beta)

To build a strong social media presence, you must consistently post high-quality stuff.

But for busy marketers or solopreneurs, brainstorming new ideas and creating social media posts can be daunting.

Here’s where the “Social Content Ideation” tool comes in handy.

Social Content Ideation is a unique tool that helps you generate content ideas and generate content for social media networks.

Quick note: This tool is currently in Beta mode, which means all Semrush users can use it for free.

Once you’re on the tool, enter your website and give a brief description of it. 

social content ideation

Once you click on the “Find Ideas” button, the tool will generate lots of topic ideas related to your website or business.

Have a look;

topic ideas

Not only that, you can pick any of those individual post ideas to generate AI content.

Just pick any idea and click the Generate button and Semrush will automatically create a social media post for you.

Have a look;

ai content

See that? The tool generated idea-based content along with relevant hashtags to post on your social media handles.

You can generate text again, rephrase it, shorten or expand the text if you want. You can also directly send the text to the “Social Poster” tool to schedule it for later or publish immediately on social media. 

All in all, the Social Content Ideation tool is one of the best tools to overcome writer’s block, come up with topic ideas and automatically generate social media posts. 

Social Content Insights (Beta)

Semrush’s Social Content Insights gives you a detailed overview of your social media performance at one place.

You can track all your social media metrics from Facebook, Instagram, Twitter, LinkedIn, etc and see things like;

  • Overall posts
  • Engagement on each platform
  • Likes
  • Retweets, etc
content insights

The best part is that it allows content tagging so you can group similar posts into campaigns or categories for more targeted analysis.

This tool provides you detailed metrics for each post.

Here’s what it looks like;

social metrics

As you can see above, you’ll get in-depth engagement metrics, including;

  • How many posts published
  • Total engagement (likes, comments, shares combined)
  • Individual post performance (ike engagement, engagement rate, total reactions)

Social Inbox (Beta)

Managing your audiences’ messages from multiple social networks can be a daunting task, right?

You’ll have to login to each platform and respond to comments, DMs, messages, etc. 

What if there’s a handy tool to streamline all your social media communication?

Here’s where Social Inbox comes into play. It allows you to manage comments, mentions, and messages from various social platforms like Facebook, Instagram and LinkedIn into a single interface. 

So, you don’t have to switch between multiple apps to respond to your followers’ messages.

Currently, the tool is in beta version and supports the following networks;

  • Facebook (the ability to respond to comments, mentions, and private messages)
  • Instagram (the ability to respond to comments, mentions, and direct messages)
  • LinkedIn (the ability to respond to comments)

You can also create templates to automate replies on most common answers.

social inbox

Pricing: How Much Does Semrush Social Cost?

You can purchase Semrush Social as an add-on for $29.99 per month. The number of profiles you can track and post to will depend on your existing Semrush plan.


Yet, it also provides a free trial for testing out its features for 14 days. You can commence with the free trial right here.

Here’s a quick breakdown of the limits on three Semrush pricing plans;

  • Pro users can add up to 10 profiles at a time
  • Guru users can add up to 30 profiles at a time
  • Business users can add up to 50 profiles at a time

Here’s a quick illustration of the Semrush social limits;

semrush social limits

Grab Semrush Social 7 Days Free Trial

Is Semrush Social Worth Your Money?

Is the Semrush social media toolkit worth it?

If you manage multiple social media profiles effectively, Semrush Social is worth every penny. The best part is it is affordable and offers a ton of features where you can;

  • Schedule posts in advance for various platforms
  • Track performance metrics across platforms
  • Analyze competitor strategies
  • Offers advanced scheduling and analytics features
  • Respond to your follower messages 

Also, Semrush Social is one of the best alternatives to Buffer, Hootsuite and Sprout Social.

FAQs on Semrush Social Media Toolkit

Here are some of the frequently asked questions on Semrush Social.

Is Semrush Social worth it?

Semrush Social allows you to manage all your social media channels from one place. It gives you a 360º view of your social media results. Also, it is really affordable, as it costs just $29.99/mo

What platforms does Semrush Social support?

Semrush Social supports all the major social media platforms including Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, and Google My Business.

Can I schedule posts in advance?

Yes. With Semrush Social, you’ll have multiple scheduling options including post now, schedule later, publish regularly, or save it as a draft. 

Can I track my competitor’s social media activity?

Yes, Semrush Social allows you to monitor your competitor’s social media performance including their audience growth and engagement metrics.

Is Semrush free?

No, Semrush is a premium SEO toolkit that offers over 55 tools under one roof. Its pricing starts at $129.95 per month and it also offers an exclusive social media management tool called “Semrush Social” which costs $29.99 per month.

Who needs Semrush Social?

Semrush social media toolkit is useful for anyone who wants to manage their social media handles like a pro. It’s extremely useful for social media managers, bloggers, influencers and small business owners.

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Final thoughts 

If you want to manage social media posting, analytics and competitor tracking all at one place – Semrush Social is an excellent choice.

It can save you a lot of time to manage all your social networks and offers in-depth analytics to grow your social impact.

So what do you think about the Semrush Social tool? Are you going to try it? Have any questions? Let us know your thoughts in the comments. 

About Author
Anil Agarwal is the Founder of Bloggerspassion. He is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade Now. He has been featured in Over 100 Publications including Forbes, The HuffPost, HubSpot, Shopify, Semrush, Kinsta, Bluehost, Hostinger and etc. Know more about Anil Agarwal from here.

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