110 Blogging Statistics In 2024 [Users, Growth And Revenue]

The blogging industry is more popular than ever, with a market size of $413.2 billion. This number is going to hit $2 trillion by 2032.

Plus, each day, over 7 million blogs are published on the internet. And it’s paying off for many bloggers with 80% driving strong marketing results for their business.

So what does it take to be a successful blogger in 2024? 

Here is what you need to know about the blogging industry and key statistics around blogging growth, market, income and trends.

Let’s get straight into it.

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Worldwide Blogging Statistics 2024

Blogging has continued to grow in popularity despite the rise of social media platforms. 

Here is a detailed overview of the current state of blogging statistics worldwide in 2024:

How Many Blogs Are There On The Internet?

1. There are 600 million blogs active on the Internet. Among these 86.33% (518 million) blogs are hosted in Tumblr and 10% (60 million) by WordPress.

2. Each day, over 7 million blog posts are published on the internet. This adds up to 2.5 billion new blogs each year. 

3. Around 70 million new blogs are published each month. 

How Many Bloggers Are There?

4. There are 32+ million bloggers that are active worldwide. 

5. Blogging has grown exponentially since 2014. In 2014, 27.4 million bloggers were blogging worldwide. 

6. According to the survey from FirstGuide.com, 50% of bloggers see blogging as a career choice.

7. Most of the bloggers around the globe are between 25 and 34.

Here is the complete breakdown:

Age	% of Bloggers
18 to 24	4.47%
25 to 34	45.43%
35 to 44	34.66%
45 to 54	11.75%
55 to 64	3.20%
75 or older	0.49%

8. Moreover, among all the bloggers, 52.43% are males, and 47.38% are female bloggers.

9. 44% of the bloggers plan to publish a new blog post between 3 to 6 times monthly. 

10. On average, a blogger makes around $50,000 each year. 

11. Over 92.64% of the bloggers are from the United States.

(Source: FirstsiteGuide)

How Many Blogs Are Successful?

Let’s now take a look at how this industry is growing and how many blogs are successful.

12. Among all the bloggers, only one-fourth of bloggers make a full-time salary. Some of these earn almost $100,000. 

13. Over 33% of bloggers do not make any income through their blogs. 

14. An average blogger earns $8000 per month. 

15. Less than 1%, can earn more than $1 million annually from their blog.

16. Despite this, 80% of the blogs fail within 18 months. 

(Source: Techbusinessnews)

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Blogging Industry Market Size

17. As of 2022, the blogging industry had a market size of $413.2 billion.

18. This is projected to increase at a compound annual growth rate (CAGR) of 16.9% from now until 2032.

19. By 2032, the global content marketing industry is expected to reach a massive market size of $2 trillion.

(Source: Allied Market Research)

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Blogging Growth Statistics

20. Since 2015, the number of blogs has increased by 12%.

21. Currently, the total number of web pages stands at approximately 1.9 billion.

22. The average blog post has grown significantly in length over the past five years, with the current average word count standing at 1,151 words. 

23. This represents a substantial 42% increase in the average post length since 2015.

(Source: Orbitmedia)

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Blogging Income Statistics

Now, how much do bloggers earn? How much do bloggers make each month? Let’s find out.

24. Bloggers make around $8000 to $30,000 each month through their blogs. 

25. Each year a blogger earns around $96,000 through their blogging. 

26. An employee position as a blogger earns around $50 to $60 annually. 

27. In the initial stage, a blogger makes $3000 to $15,000 per month. 

28. Google AdSense is the most popular monetization method among high-earning bloggers. 

29. Seven out of ten bloggers use affiliate marketing to earn high income through blogging.

Here is the data suggesting the percentage of bloggers using each income source. 

Monetization Method	% of Bloggers Using  Each Income Source
Affiliate Marketing	70%
Sponsored Post	57%
PPC Ads	49%
Freelance or Consulting	35%
Courses	25%
Membership Sites	6%

(Source: Financesonline)

30. 72% of bloggers earning $2,000 or more per month rely on either Mediavine or Adthrive for managing their ad placements.

31. Around 25% of bloggers  do not earn any income from their blogging.

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Blogging Content Statistics For 2024

Well, Blogging is all about creating great content that helps readers. Quality content should:

• Answer the user’s question or solve their problem
• Have clear, well-written headlines and sections
• Be a good length (the number of words matters)

Here are some insights on blogging content facts. 

What Is The Average Blog Post Length?

32. The average length of a blog is around 1350 to 1400 words long. 

33. Content that ranks highest on Google typically falls within a 1,140-1,285 word range.

34. Over 75% of the readers prefer reading blogs that are under 1000 words.

35. Blog posts that have more than 3,000 words tend to get the best conversion results.

36. Only 3% of the bloggers prefer to write the content of 3000 words. 

Below is the complete distribution of blog post lengths and the percentage of bloggers use. 

Number of words	% of bloggers
Less than 500 words	5%
500 to 1000 words	31%
1000 to 1500 words	30%
1500 to 2000 words	20%
2000 to 3000 words	11%
3000+ words	3%

(Source: Semrush, Ahrefs, diggitymarketing)

What Is The Average Time It Takes To Make A Blog Post?

37. It takes around 3.5 to 4 hours to complete a blog post.

38. This is a 60% rise from 2014, when the average time taken by a blogger for a blog post was just 2 hours 24 minutes. 

Here is an overtime change in the time taken by the bloggers to complete a blog post. 

Year	Average Time Taken For a Blog Post
2014	2 hours 24 minutes
2015	2 hours 35 minutes
2016	3 hours 16 minutes
2017	3 hours 20 minutes
2018	3 hours 28 minutes
2019	3 hours 57 minutes
2020	3 hours 55 minutes
2021	4 hours 01 minutes
2022	4 hours 10 minutes
2023	3 hours 51 minutes

39. Over 35% of the bloggers prefer to spend more than 6 hours to get strong results. 

Here is the percentage of bloggers that spend more time to get strong results. 

Time Invested	% of Bloggers
Less than 1 hour	28%
1-2 hours	27%
2-3 hours	21%
3-4 hours	20%
4-6 hours	29%
6+ hours	35%

(Source: OrbitMedia)

Content Formatting And Optimization Statistics

Content formatting plays a crucial part when writing a compelling and quality blog post. Here are some of the key statistics on formatting structure. 

40. How-to guides are the most popular type of content used by many bloggers. 76% of the bloggers prefer how-to guides.

41. Gated bogs and long-form guides are the most effective type of content that drive the best results. 

Following is the popular type of blog content and the percentage of bloggers using them. 

Type Of Content	% of Bloggers
How-to guides	76%
Listicles	55%
News and trends	47%
Long-form guides and ebooks	47%
Opinion	43%
Gated content	30%
Webinars	20%
Interviews	26%
Infographics	26%
Roundups	23%

(Source: Orbitmedia)

42. Over 76% of bloggers publish educational blogs. 

43. Almost 92% of the bloggers add images to their articles.

44. Approximately 25% of bloggers use video content in their blogs.

45. Video and audio formats tend to drive more results than any other elements. 

Let’s take a look at what elements bloggers are putting into their blog posts. 

Elements in Blogs	% of Bloggers Use These Elements	% of Elements Driving Results
Images	92%	27%
Statistics	50%	36%
Contributor Quotes	36%	28%
Video	24%	34%
Audio	6%	38%

(Source: Orbitmedia)

46. As of 2023, 47% of the bloggers perform their own original research and then write a blog post. 

47. 22% of bloggers edit their content on their own, while others take the help of an editor to edit the content. 

48. According to Statista reports, only 2% of bloggers publish a blog daily.

Below is the data on how often bloggers publish a blog post. 

Publishing Frequency	% of Bloggers
Daily	2%
2-6 posts per week	13%
Weekly	22%
Several Per Month	23%
Monthly	16%
Less Than Monthly	7%
Irregular Intervals	16%

49. Headings having 14-17 words receive 77% more social shares than short ones.

50. Blog posts with 7 or fewer words in their main headline (H1 tag) get 36% higher organic traffic compared to blogs with 14+ word H1 tags.

51. Using a question mark (?) in headlines can boost social shares by 23%.

(Source: Orbitmedia, Ahrefs)

AI Blogging Statistics  

Artificial Intelligence is often used by many bloggers to optimize blog content for search engines, suggesting changes to improve rankings.

52. Over 65% of bloggers use AI technology to improve their formats. 

53. 43% of bloggers use AI to generate ideas, 29% to write headlines, and 28% to create outlines.

Here is how often AI is used by bloggers. 

Use of AI In Blog Posts	% Of Bloggers Using It
Generate ideas	43%
Write Headlines	29%
Write outlines	28%
Suggest edits	22%
Write first drafts	21%
Write promotional social posts	17%
Write promotional emails	9%
Create visuals	6%
Write complete drafts	3%
Write Content	6%

(Source: Orbitmedia, Hubspot)

54. 85% of marketers who use AI tools for content creation say that AI improves the overall quality of their content.

55. Moreover, 84% of marketers report that using AI tools has made them more productive at making content.

56. 82% of marketers say AI has enhanced their ability to produce high-quality content.

57. 77% of marketers use AI to create content that resonates with their audience.

(Source: Hubspot) 

Guest Blogging Statistics 

Guest blogging allows bloggers to expand their audience and build credibility by contributing to other reputable blogs. 

58. 60% of the bloggers write between 1-5 guest posts per month.

59. Guest blogging is used by 64.9% of the link builders for their link-building strategy. 

60. The average cost of a paid guest post is $77.80. 

61. Around 3% of bloggers write over 100 guest posts each month.

62. Over 62.96% of the readers think that blogs with various authors are more credible.

63. 79% of editors believe that guest content is too promotional.

(Source: Optinmonster, Authority Hacker, Ahrefs)

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Business Blogging Statistics 

B2B blogging has become an essential component of a successful marketing strategy for businesses.

In fact, marketers who have B2B blog posts get 75% more leads than those who don’t.

Here is what you need to know.

64. Among all the business websites, 71.7% of the B2B sites use blogging while 28.3% do not. 

65. 61% of B2B sites use WordPress as CMS. While others use HubSpot, Drupal, etc. 

Here is the complete CMS use:

CMS	% Of B2B sites
WordPress	61.1%
Unknown	14.7%
HubSpot	9.4%
Drupal	2.2%
Contentful	1.9%
Wix	1.1%

66. Over 39% of the B2B sites use related articles as a call-to-action (CTA).

67. On the other hand, 35% of B2B sites prefer newsletters as CTA.

68. Each month, B2B blogs receive around 282 visits organically. 

(Source: Backlinko)

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Blogging SEO Statistics 2024

SEO and content go hand in hand. Along with the good quality of content, you also need SEO strategies to increase the traffic on the blogs. 

Take a look at what SEO looks like in bogging. 

69. 71% of the bloggers use qualified SEO practices to drive traffic to their blogs. 

70. 66% of bloggers rely on search engine optimization (SEO) to drive traffic to their content.

71. Blogs with backlinks tend to gain more traffic than those that do not. 

72. Around 91% of the blog pages on Google get zero organic traffic. 

73. Blogs that incorporate videos into their content receive significantly more inbound links compared to plain text posts. 

74. Over 85% of bloggers do keyword research before they create any blog. 

75. Updating a blog post can increase the traffic by 106%.

76. 74% of the bloggers prefer to update their existing content for better reach. 

Related Read: Discover how Semrush’s 25.9 billion keywords and 43 trillion backlinks are transforming blogging strategies. Dive into the Semrush Stats for more insights.

(Source: Ahrefs, OrbitMedia, Hubspot)

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Blog Traffic Statistics

Traffic plays a crucial role in the success of blog posts. It increases the visibility of your blog posts, making them more accessible to a wider audience. 

Let’s now take a look at key statistics of traffic analysis on blog posts.

77. Only 3.4% of all blogs receive over 500,000 monthly visitors.

78. Around 28.06% of the blog gets 1000 or fewer visitors each month.

% of Blogs	Number of Visitors
% of Blogs	Number of Visitors
28.06%	1000 or fewer
20.19%	1001-5000
18.45%	5001 – 10,000
10.78%	10,001 -30,000
8.25%	30,000- 50,000
3.69%	50,000-100,000
3.50%	100,000-500,000

(Source: firstsiteguide)

79. 22.32% of the bloggers get the most traffic from organic searches. 

80. 49.73% of blog traffic comes from social media.

Here are the traffic sources for most of the blogs.

Source	% Of Blogs Getting Traffic
Organic search	22.32%
Social Media	49.73%
Direct	10.45%
Referral Links	6.43%
Email List	4.02%
Advertisement	2.32%

(Source: firstsiteguide)

Explore Quora’s user engagement, where more than 70% of interactions occur via mobile phones, and learn how bloggers utilize Quora to generate traffic.

Blog Visitors Statistics 

81. Each day, over 77% of internet users read blog posts.

82. However, almost 17% of the users never read blogs.

SourceFrequency of Users Reading Blog Posts	% of Users
Several Times in a Day	6%
Daily	18%
4-6 Times a week	18%
1-4 Times a month	29%
1-3 Times a week	16%
Never	17%

83. Over half of the visitors rely on reviews and opinions of the bloggers they follow.

84. The average time spent by the readers on a blog post is 37 seconds. 

85. More than 75% of the readers like to read blogs that are under 1000 words.

86. Younger generations account for only 27% of blog readers.

87. On the other hand, users aged 31-40 make up a significant 30% of blog readers.

88. People aged 40-60 represent 37% of all readers.

89. More than two-thirds of readers fall between the ages of 30-60.

Age Group	Percentage of Blog Readers
25-30	17%
31-40	30%
40-60	37%
19-24	10.3%
Younger generations	27%

(Source: diggitymarketing)

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Blogging Statistics for Marketers

To successfully promote your blog, you need the right tools and strategies. Take a look at key statistics on blog marketing.

90. Blogging is significantly more cost-effective than traditional marketing methods, with a 60% price difference.

91. Companies that publish 16 or more blog posts per month generate 4.5 times more leads than those that don’t.

92. More than 15% of marketers report that their blogging site had the biggest return on investment in 2023.

93. 15% of the marketers stated that generating traffic and leads on blogs is their biggest challenge. 

94. Almost 15% of marketers find it hard to write a blog that attracts traffic.

Here are the challenges faced by marketers with blogging. 

Challenges	% of Marketers
Finding ideas for new content	16%
Creating content that receives high levels of engagement	16%
Creating content that attracts more traffic to your website	15%
Reaching your target audience	15%
Creating content that generates leads	14%

95. 70% of bloggers who earn $50,000 or more yearly,  promote their blogs to drive traffic and engagement.

96. Almost 29% of social media marketers use website traffic as a key metric to measure the success of their social media campaigns.

97. Social media is the most popular platform for driving traffic to blogs, with 90% of bloggers using it for promotion.

Below is the data on marketing forms used by bloggers to promote their blogs. 

Form of Marketing	% of Bloggers
Social Media	90%
SEO	68%
E-mail Marketing	62%
Paid Ads	13%
Influencer Marketing	10%

(Source: diggitymarketing)

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Niche Blogging Statistics

98. The food blog niche is the most profitable niche among bloggers with average income of $9,169 per month.

99. Around 44% of the food niche blog revenue is generated from ads. 

100. Half of all food blogs get over 50,000 visits each month. 

101. The personal finance niche comes next with average earnings of $9,100 per month. 

102. Each month, Travel bloggers earn around $5000.

103. One out of every four new blogs that are created focuses on lifestyle topics. 

Here are the popular niche among the bloggers that gets more than 50,000 visits each month.

Niche	% of Share	Monthly Income
Food	42%	$9169
Personal Finance	7%	$9100
Lifestyle	13.3%	$5174
Travel	10%	$5000

(Source: RankIQ)

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Blogging Platform Statistics

Here are some of the powerful stats around various blogging platforms.

104. According to WordPress Stats, 43.1% of websites are built on WordPress (over 810 million sites), of which 78% of all WordPress sites use version 6.

105. According to Tumblr’s official website, there are over 568 million blogs on Tumblr. 

106. Over 50 million sites use Weebly as their blogging platform.

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Blogging Trends In 2024

 As of 2022, there were approximately 600 million blogs on the internet, indicating substantial growth in content creation. 

This trend is expected to continue, with blogging remaining a crucial aspect of digital marketing and online presence.

107. The rise of voice-activated devices has led to a significant shift in user behaviour, with voice searches projected to account for nearly half of all online searches by 2024.

108. Interactive content, such as videos and animations is expected to continue, with bloggers incorporating multimedia elements to make their content more dynamic.

109.  Long-form blog posts are gaining popularity, with statistics indicating that longer posts tend to drive more traffic. This trend is expected to continue, with bloggers focusing on creating in-depth, high-quality content.

110. Integration of AI is going to transform the way bloggers create and optimize their content. 

And when talking about the future of blogging, it is far from dead. It is expected to continue in the years ahead. 

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Is Blogging Still Profitable In 2024?

Most people ask us, “Is blogging still profitable? Can I make money from blogging?”.

Yes, blogging is still profitable.

To be honest, for some people, blogging can be an excellent way to generate full-time income. But for others, it may not be worth the time, as maintaining a successful blog takes A LOT of effort.

It’s important to note that blogging takes time and effort to generate income.

It took us several years to start generating thousands of dollars from blogging. If you’re curious, here’s the yearly breakdown of our blog’s earnings. You can read our blog income reports to find more details.

• Our blog generated $21,789 in 2016 (average monthly earnings: $1815)
• Our blog generated $67,294 in 2017 (average monthly earnings: $5607)
• Our blog generated $106,116 in 2018 (average monthly earnings: $8843)
• Our blog generated $128,014 in 2019 (average monthly earnings: $10,667)
• In 2020, we made $140,298 (average monthly earnings: $11,691)
• In 2021, we made $160,836 in 2021 (average monthly earnings: $13,403)
• In 2022, we made $226,000+ (average monthly earnings: $18,800+)
• We made $160,000 in 2023 (average monthly earnings: $13,300)

What can you learn from our blog’s success? It takes time to grow your income. 

And… yes, blogging is very profitable if you’re consistent with your efforts.

The bottom line is if you’re in a hurry and looking for quick shortcuts, blogging is NOT for you. But if you can spend at least 2 hours for a year or two, you can build a blog that makes money.

In case you want to create your own professional blog, you can go through an easy-to-read and detailed guide on how to start a blog. Not only this guide teaches you about launching a blog but you’ll also discover how to make $10,000 a month from blogging.

Related Read: How Many Songs Are On Spotify In 2024? Check out the complete Spotify Statistics.

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FAQs On Blogging Statistics

Here are the commonly asked questions on Blogging Stats: