Latest Spotify Stats of 2024: Listeners, Artists & More Data

Spotify is the most popular streaming platform today with over 31% of the market share in the industry. 

With its 615 million monthly active users worldwide, Spotify has 100 million tracks and over 6 million podcast titles available on the platform. 

But what exactly are we listening to?

This comprehensive report delves into Spotify statistics 2024 and trends. It also provides a detailed snapshot of Spotify revenue growth and engagement as of 2024.

Take a look at these latest Spotify stats. Here is what you need to know.

(Source: Spotify Annual Reports, Backlinko) 

Spotify User Statistics

In just the past two years, Spotify has seen 193 million new monthly active users. Spotify has seen consistent growth in its user base since its launch in 2008.

Let’s have a look at the Spotify users and their behaviours. 

Spotify Monthly Active Users As of 2024

As of Q1 2024, Spotify has 615 monthly active users. 

Since 2015, Spotify has maintained steady growth in its active users every quarter.

(Spotify monthly active users are new users who listen to music on Spotify at least once in a month.)

11. In 2023 Q4, Spotify had around 603 million monthly active users. 

12. Spotify has gained 193 million monthly active users over the past two years (Q1 2022 – Q1 2024).

13. Since 2019, there has been a 23% growth seen in monthly active users, Y/Y.

Let’s take a look at Spotify’s monthly active users growth from 2015 to Q1 2024.

(Source: Spotify Annual Report)

Spotify Monthly Active Users By Region

Spotify is currently available in 184 countries and territories. 

14. Europe is the largest region with 172 million MAUs, making up 28% of our total user base (Q1 2024).

15. North & Latin America account for 40% of Spotify’s MAUs.

Below is the distribution of Spotify MAU’s by region:

(Source: Spotify Annual Report)

How Many Users on Spotify Premium

As of Q1 2024, Spotify has 239 million Premium subscribers worldwide, up from 210 million in Q1 2023.

16. In Q4 2023, Spotify’s worldwide Premium subscriber count reached 236 million.

Below is the year-over-year Spotify Premium subscribers growth since 2015:

(Source: Statista) 

17. Over 65% of the premium users of Spotify are from Europe and North America. 

Below is the regional distribution of premium Spotify users as of 2024:

(Source: Spotify)

Spotify Users Demographics 

Let’s now talk about the demographics of Spotify users. 

18. Millennials and Gen Z dominate Spotify with 55% of 16 to 34 people using Spotify. 

19. Only 11% who use Spotify are 45 to 55 years old.

Below is detailed data on Spotify users based on their age. 

20. 56% of Spotify users are men while 44% of them are women. 

Spotify User Behaviour Statistics

An average user dedicates a substantial amount of time each day to streaming music on Spotify.

And it’s not surprising, given the prevalent consumption of music and podcasts in daily life.

21. Spotify users in North America spend the most time on the platform, averaging 140 minutes of streaming per day. 

Here’s a breakdown by region:

(Source: Searchlogistics)

Spotify Revenue Statistics 2024

As of Q1 2024, Spotify has generated around €3.64 billion in quarterly revenue.

22. In 2023, Spotify’s total revenue was €13.25 billion, reflecting a 12.96% growth from the €11.73 billion earned in 2022.

Let’s take a look at Spotify’s revenue  year over year as of Q1 2024:

(Source: Spotify Annual Report, Statista) 

The revenue for Spotify comes from premium subscribers as well as ad-supported users. 

Now, let’s look at how these segments contributed to the earnings.

Spotify Premium Revenue

Spotify reported €11.57 billion in revenue from Premium subscribers in 2023, which accounted for 87.32% of the company’s total revenue.

23. As compared to the 2022 revenue, Spotify premium revenue increased by 12.8%. 

Here is a quick look at the revenue generated by Spotify Premium year over year: 

(Source: Statista, Spotify Annual Report)

Spotify Ad-Supported Revenue

In Q1 2024, Spotify reported €389 million in quarterly Ad-supported revenue.

24. Spotify reported €1.68 billion in ad-supported revenue for 2023, up from €1.48 billion in 2022.

25. In 2023, the ad-supported segment contributed 12.68% to Spotify’s total revenue.

(Source: Statista, Spotify Annual Report)

Spotify Market Share

Spotify holds a market share of 31.7% in the music industry as of 2023.

26. Out of the 713.4 million people with a music streaming subscription, 226 million are subscribed to Spotify as of Q3 2023.

The following data suggests the Spotify market share among the music streaming industry over the years:

(Source: Midiaresearch)

How Much Does Spotify Pay Per Stream? – Spotify Payouts Statistics

Spotify pays around $0.003 and $0.005 per stream to the artists. 

Mostly, artists and songwriters get paid depending on their agreements with a distributor or the record label. 

27. In 2023, Spotify distributed $9 billion in music royalties.

28. 1,250 artists received royalties exceeding $1 million from Spotify in 2023.

(Source: Spotify Annual Reports)

Spotify Stats: Podcast Statistics

Spotify is one of the most popular podcast-listening apps along with YouTube. Today, there are more than 6 million podcasts available on Spotify.  

29. Spotify is the second most popular podcast platform in the United States, with 40 million people using it once a month.

30. As of today, there are over 36.3 million US podcast listeners on Spotify.

31. In 2025, the number of podcast listeners on Spotify is expected to rhea 42.4 million.  

Take a look at Spotify users who listen to podcasts regularly.

(Source: Spotify, BloggersPassion)

Most Popular Podcasts On Spotify

The Joe Rogan Experience is the most popular podcast on Spotify with 14.5 million followers. 

32. TED Talks Daily comes second with 5 million followers. 

Here is a list of most popular podcasts on Spotify as of 2024 by followers:

(Source: Backlinko)

Most Listened Podcast Genres On Spotify

Comedy podcasts are the most listened-to podcast genre among Spotify users worldwide.

33. Over 30% of podcast listening hours are spent on comedy podcasts on Spotify.

Here is a top podcast genre on Spotify worldwide with the share of listening hours.

(Source: Statista)

Spotify Video Podcast Statistics

There are over 250,000 video podcast shows available on Spotify as of 2024. 

34. There are over 170 million viewers of video podcasts on Spotify.

35. More than 70% of users consuming video podcasts on Spotify watch them actively.

36. 1 in 4 global podcast monthly active users of Spotify engage with video podcasts. 

37. There has been a 40% year-over-year growth in global video podcast monthly active users (MAUs).

(Source: Spotify Video Podcasts)

Most Popular Artists on Spotify

Spotify has over 11 million artists and creators as of 2024. 

Taylor Swift is the most popular artist on Spotify by stream count. 

38. Taylor Swift leads Spotify’s artist rankings with 84.17 billion streams.

Here is the list of the 20 most popular artists on Spotify by stream count as of 2024:

(Source: ChartMasters)

How Many Spotify Playlists Are There?

There are about 4 billion playlists on Spotify, including over 3000 officially curated by the platform across genres.

During 2020, Spotify expanded its music offerings with over 1 billion new playlists.

39. Today’s Top Hits is the most popular Spotify playlist with 34.7 million followers. 

Here are the top 10 most followed playlists on Spotify:

(Source: Vibrate)

How Many Tracks Are Available On Spotify?

Currently, Spotify has more than 100 million tracks available on the platform. 

40. By the end of 2024, Spotify expects 22 million new tracks on the platform. 

Most Streamed Tracks on Spotify

“Blinding Lights” by The Weeknd is the most streamed track on Spotify with 4.3 billion streams.

Here are the most streamed tracks on Spotify as of 2024: 

(Source: chartmasters)

How Many Audiobooks Are Available on Spotify?

There are over 375,000 audiobook titles available on Spotify. 

(Source: Spotify)

Spotify Employee Statistics

As of 2023, Spotify has over 9,123 employees. 

41. This employee count has grown by 37.87% since 2021.  

42. According to Spotify, the average salary of a Spotify employee is around €122,814.

Here is a quick look at the Spotify employee count since its launch:

(Source: Statista)