Semrush Statistics 2025: Key Insights & User Growth Trends You Can’t Ignore

Semrush wasn’t launched as the all-in-one marketing suite it is today. 

Originally launched in 2006 as Seodigger by Oleg Shchegolev and Dmitry Melnikov, it transitioned to the SEOQuake browser extension in 2007 before finally becoming Semrush in 2008. In 2020, SEMrush rebranded to Semrush.

Fast-forward to 2025, Semrush has over 55+ tools to offer. Whether you’re looking for SEO, PPC, content marketing, or social media needs, Semrush has everything for you.

This post provides a comprehensive overview of the latest Semrush statistics, including user demographics, tool usage, financial performance, and market reach.

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User Demographics

Semrush has over 10 million users worldwide, with a strong US and UK presence. These users are typically SEO professionals, digital marketers, and content creators. Most of Semrush’s users are male worldwide, and the largest age group of Semrush’s website visitors is 25 – 34 years old, with 36%.

Total Users of Semrush

As of 2025, Semrush has over 1,049,000 registered free active customers worldwide. The user base grew by 29.64% last year.

Semrush boasts nearly 117,000 paying customers, reflecting an 8.33% growth compared to the previous year. This translates to a significant increase in their customer base. Their paid customers are increasing every single year!

Here’s the breakdown of the total Semrush user count from 2019 to the present:

Year	Semrush Total Users	Growth Percentage
2019	388,000	-
2020	471,000	21.39%
2021	619,000	31.38%
2022	898,000	45.07%
2023	1,149,000	27.92%
2024	1,166,000	1.48%

Source: Semrush Financials

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Semrush Free and Paid User Statistics

As of 2025, Semrush has nearly 117,000 paying customers and over 1 million free customers.

Here’s a breakdown of Semrush’s paying customers since 2019:

Year	Semrush Paying Customers
2019	54,000
2020	67,000
2021	82,000
2022	95,000
2023	108,000
2024	117,000

Here’s a breakdown of Semrush free customers since 2019:

Year	Semrush Free Customers
2019	334,000
2020	404,000
2021	537,000
2022	803,000
2023	1,041,000
2024	1,049,000

Source: Semrush Financials (Quarterly and Annual Filings)

Semrush User Demographics

Here’s a quick breakdown of Semrush’s user distribution:

• The United States contributes the most traffic to Semrush, with 17.23% of the total traffic.
• India follows with 13.14%, and Pakistan with 5.14%.
• UK and France also contribute significantly to the traffic, with 4.91% and 3.95% respectively.

Source: SimilarWeb Traffic Analytics

Semrush User Profiles

Semrush’s target audiences are primarily interested in Computers and Technology, followed by;

• Programmers and developers
• Graphic designers and web designers
• Digital marketers

Semrush’s audience is 63% male and 36% female. The largest age group of visitors is 25 – 34 years old, with 36%.

Source: SimilarWeb

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Semrush Tools

Semrush exploded from 2 tools in 2008 to 55+ in 2025. Some of its popular tools include Keyword Magic (26.5 billion keywords) and Backlink Analytics (43 trillion backlinks).

Semrush Number of Tools Growth

Semrush went from just two tools in 2008 to over 55 in 2025.

Here’s a detailed table showing the evolution of the number of tools in Semrush from 2008 to 2025:

Year	Number of Tools
2008	2
2012	4
2013	5
2014	8
2015	11
2016	21
2017	27
2018	39
2019	43
2020	50
2024	55+

Source: Semrush

Semrush Popular Tools

Semrush’s Keyword Magic Tool has a massive database size of 26.5 billion keywords globally and 3.6 billion in the US.

Semrush’s Backlink Analytics tool has a huge backlink database with over 43 trillion backlinks from 390 million referring domains. Over 10 billion URLs are crawled every single day.

Semrush’s Traffic Analytics and Market Explorer tools offer 500 TB of raw data from 190 regions and countries. 

Overall, Semrush has over 60 apps in its App Center from 10 categories. 

Source: Semrush Statistics

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Semrush Keyword and Domain Statistics

Semrush boasts over 26.5 billion keywords. Here’s a breakdown of the Desktop/Mobile split for keywords and domains (US figures included).

Keyword Database of Semrush

Semrush has the largest keyword database on the market with over 26.5 billion keywords, as of 2025.

Here’s the breakdown of the number of keywords in the Semrush keyword database since 2017.

Year	Number of keywords
2017	819 million
2018	4.4 billion
2019	10.5 billion
2020	18.8 billion
2021	20 billion
2022	22.3 billion
2023	25.3 billion
2024	25.9 billion
2025	26.5 billion

Source: Semrush Stats

Here’s a breakdown of the top 10 countries on the “Keyword Magic Tool” database.

Country	Keywords
United States	3.6 billion
Brazil	2.6 billion
France	1.7 billion
United Kingdom	1.6 billion
Germany	1.4 billion
Canada	1.3 billion
Spain	1.2 billion
Australia	1.1 billion
Italy	1.1 billion
Netherlands	660 million

Source: Semrush Keyword Analytics

Desktop and Mobile Keywords – Semrush Statistics

Semrush’s “Domain Analytics” provide you with a lot of helpful information about domains, subdomains, and URLs. Here are some of the interesting Semrush stats around desktop/mobile keywords and domain profiles.

Keyword Statistics 

Semrush currently has a huge database of 543 million desktop domain profiles and 80.1 million mobile domain profiles.

Here’s a breakdown of the top countries with desktop and mobile split.

Country	Desktop Keywords	Mobile Keywords
United States	160 million	45.1 million
United Kingdom	24.1 million	3.6 million
France	23.9 million	3.6 million
Germany	23.7 million	3.5 million
Brazil	20.1 million	3 million
Japan	20 million	2.9 million
Canada	19.5 million	2.9 million
Spain	19.4 million	2.9 million
India	18 million	2.6 million
Australia	17.4 million	2.1 million

Domain Profile Statistics

Semrush currently has a huge database of 774 million desktop domain profiles and 32.1 million mobile domain profiles.

Here’s a breakdown of the top countries with desktop and mobile split.

Country	Desktop Domains	Mobile Domains
United States	37.7 million	9.8 million
United Kingdom	14.2 million	1.7 million
France	13.4 million	2 million
Germany	15.8 million	2.3 million
Brazil	9.8 million	1.2 million
Japan	9.4 million	1.4 million
Canada	13.6 million	1.6 million
Spain	12.8 million	1.6 million
India	11.2 million	1.8 million
Australia	11.7 million	1.6 million

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Semrush Revenue

Semrush’s yearly revenue went from $188 million in 2021 to over $376.82 million by 2024. Here are some of the latest stats on Semrush’s revenue growth and a breakdown of the yearly and quarterly reports.

Semrush Revenue Growth

Semrush’s revenue has steadily increased over the past three years. 

Here’s the breakdown of Semrush’s yearly revenue:

Year	Revenue
2021	$188 million
2022	$254.3 million
2023	$307.7 million
2024	$376.82 million

Interesting fact: As of Q4 2024, Semrush’s average annual recurring revenue per paying customer is $3,522, reflecting a 12.7% increase from 2023.

Semrush quarterly revenue:

Here’s a breakdown of the quarterly revenue statistics of Semrush from 2021 to Q4 2024.

Quarter and Year	Quarterly Revenue (USD Million)
Quarter 1 2021	40.0
Quarter 2 2021	45.0
Quarter 3 2021	49.3
Quarter 4 2021	53.7
Quarter 1 2022	57.1
Quarter 2 2022	62.6
Quarter 3 2022	65.8
Quarter 4 2022	68.8
Quarter 1 2023	70.9
Quarter 2 2023	74.7
Quarter 3 2023	78.7
Quarter 4 2023	83.4
Quarter 1 2024	85.8
Quarter 2 2024	91.0
Quarter 3 2024	97.4
Quarter 4 2024	102.6

Source: Semrush Financial Results

Semrush Revenue By Region

Semrush’s largest market is the United States as it generated a whooping revenue of $170.73 million by Q4 2024.

In 2024, Semrush generated $34.38 million in revenue from its customers in the United Kingdom.

Here’s a breakdown of the revenue generated from US customer sales.

• 2019: $42.16 million (45.78% of total revenue)
• 2020: $57.23 million (45.83% of total revenue)
• 2021: $85.64 million (45.55% of total revenue)
• 2022: $119.78 million (47.1% of total revenue)
• 2023: $146.4 million (47.58% of total revenue)
• 2024: $170.73 million (45.31% of total revenue)

Here’s a breakdown of the revenue generated from UK customer sales.

• 2019: $10.19 million (11.06% of total revenue)
• 2020: $13.16 million (10.54% of total revenue)
• 2021: $19.63 million (10.44% of total revenue)
• 2022: $25.67 million (10.09% of total revenue)
• 2023: $30.04 million (9.76% of total revenue)
• 2024: $34.38 million (9.12% of total revenue)

Source: Semrush Financial Statement

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Market Reach and Penetration

Semrush has a global presence, operates in many countries, and has a significant market share compared to its competitors. Here’s a breakdown of Semrush’s market share.

Global Presence

Semrush is served in 142 countries and has a HUGE 500TB of raw website traffic data for 190 countries and regions.

As of 2025, Semrush has 1744 employees in 14 offices worldwide.

Source: Semrush

Semrush Traffic Statistics

Semrush receives an estimated 11.5 million visits per month. Source: Semrush Domain Overview

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Semrush Employee Statistics

As of 2025, Semrush has 1744 full-time employees and contractors in its sales and marketing organization.

Overall, Semrush has 1,744 full-time employees and most of them are based in Spain and the United States.

Here’s the breakdown of where Semrush employees work:

Country	Semrush employees
Spain	452
United States	326
Germany	153
Netherlands	142
Serbia	129
Cyprus	122
Czech Republic	119

Source: Semrush Financials (Annual report)

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Competitive Analysis of Semrush

Compared to tools like Ahrefs, Moz, etc., Semrush stands out with its more comprehensive range of tools beyond SEO, including social media and content marketing.

Comparison with Competitors

Here’s a quick comparison of the number of keyword suggestions and backlink databases offered by Semrush and its competitors Ahrefs and Moz.

SEO Software	Keyword Database	Backlink Database
Semrush	26.5 billion keywords	43 trillion backlinks
Ahrefs	28.7 billion keywords	35 trillion links
Moz	1.25 billion keywords	45.5 trillion links

Unique Selling Points

Here’s a table comparing the features that set Semrush apart from its competitors like Ahrefs and Moz.

Feature	Semrush	Ahrefs	Moz
Number of Tools	55 tools covering various aspects of digital marketing	Around 5 main tools focusing on SEO	About 10 main tools for SEO and link building
Competitive Analysis	In-depth competitor analysis, including traffic analytics	Competitor backlink analysis and organic search analysis	Competitive analysis through link research
Content Marketing	All-in-one content marketing tools	Content explorer to identify top content in any niche	Basic content suggestions and optimization
Site Audits	Comprehensive site audit tool with over 140 checks	Site audit tool with various technical SEO checks	Site Crawl tool for basic site audits
Social Media Management	Includes tools for social media posting, tracking, and analytics	Limited social media tracking capabilities	No integrated social media management tools
Advertising Research	Includes tools for analyzing paid search and display advertising,	Basic tools for PPC analysis	Limited PPC research capabilities
Local SEO	Offers a dedicated local SEO toolkit for managing local listings	Not available	Offers Moz Local SEO to create and manage your local business listings

Sources: Semrush, Ahrefs Features, Moz Features

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Future Projections of Semrush

Semrush will likely expand its toolkit to cater to more people who want to improve their website’s user experience and search rankings. Here’s a quick breakdown of Semrush’s growth and upcoming features.

Growth Predictions

Semrush’s revenue is expected to grow by 16.45% annually over the next three years, outperforming the industry average of 12.31% and the US market average of 9.79%​.

Sources: Wall Street Zen, Semrush

According to Simply Wallstreet forecast, Semrush’s revenue will reach $512 million annually by the end of 2026.

Upcoming Features

Here are some of the new tools and updates planned for the future.

Semrush is likely to expand the capabilities of its core products, which include competitive analysis, keyword research, and ad tracking​. 

Source: Semrush Updates 2025

New updates to the .Trends product, focusing on better insights and more comprehensive analytics. It is one of their Competitive Intelligence (CI) products, with daily and weekly competitor website traffic data.

Source: Semrush Announcements

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Customer Feedback and Satisfaction

Semrush’s customers are generally satisfied with the platform’s features, customer support, and functionality.

User Reviews

On Capterra platform, Semrush has raving reviews from over 2200 users with an average review rating of 4.6 out of 5.

On G2 platform, Semrush has positive reviews from over 2500 users with an average review rating of 4.5 out of 5.

Support and Community

Semrush offers customer support services in many ways including a free knowledge base and email.

You can get help from the Help Center where you can find a ton of articles and tutorials on using different tools from Semrush.

For email support, you can email Semrush: [email protected].

For new users, you can also request a free demo to get a better understanding about the different tools offered by Semrush.

In addition to the above options, you can also send a direct message to Semrush on their social media profiles, including Twitter or Facebook. 

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Conclusion: As of 2025, Semrush Has 1.16 Million Active Users Worldwide

From the above Semrush stats, we can easily conclude that it is one of the most powerful tools for digital marketing needs.

We tried to cover all the latest data and stats related to Semrush, including SEO, content marketing, competitor analysis, and market trends.

Bookmark this page, as we’ll keep updating these stats with time. Have any questions? Let us know in the comments.