How You Are Doing Link Building in Google Panda and Penguin World?

by Anil Agarwal

BlueHost WordPress Hosting

Link Building in Google Panda & Penguin WorldIf you have noticed Google recent search algorithmic updates which are popularly known as Google Panda updates and Penguin updates have changed the life of lots of small as well big brand websites and blogs. Lots of link building methods which were working prior to Panda and Penguin updates are not only gone but may have negative impact on your website overall rankings on Google if you are still following them. Before moving on with the link building methods that you should be following in this Google panda and penguin World, let me brief you about Google Panda and Penguin.

Google Panda Update

Google Panda was first introduced in Feb 2011 and the main aim behind Google Panda update which was an algorithmic change from Google, is lowering down the rankings of low quality websites and bringing high quality websites back on top on Google search. Lots of article publishing websites notice big drop in their traffic from Google search. Some losers in panda race were,,,,,, and etc. Some of winners in panda race were,, and etc.

Through Google Panda Update, Google was able to uncover the shady link building techniques followed by big brand websites like JCPenny, and Websites that have poorly written content,
lots of 404 pages and low engagement metrics (bounce rate and time spent) also noticed drop in traffic from Google after Panda Update.

Google Penguin Update

Google Penguin update was first launched on April 24, 2012. Through this update, Google is aiming at lowering down the rankings of those websites that are not following Google Webmaster Guidelines and are involved in different black hat SEO techniques.

After Google Panda and Penguin updates, SEO’s and Link builders are forced to rethink about the methods they should be following to be on the safer side with these updates. They need to focus more on quality than quantity. They have to work very hard to build high quality links for their target websites and blogs now. You must understand one high quality backlink is much better than hundreds of low quality backlinks.

So here are some link building methods that you should follow while starting a link building campaign for your website or blog keeping Google Panda and Penguin updates in mind:

Don’t Use the Same Anchor Text, Keep Variety in It

Gone are the days when we were able to enjoy top rankings on Google by getting some exact anchor text link for targeted pages of our website. If you are building lots of backlinks to your website using the same anchor text, you are inviting Google to place an over optimization penalty on your website. You need to keep lots of variety among the anchor text you use for getting backlinks for your website to make sure these links look natural to Google. When people are linking to your website naturally, they can use anything as anchor text against your website URL. They can even use Click Here, Read More or anything that comes to their mind. So you need to keep lots of diversity in your anchor text.

Suppose I want to rank page for blogging tips keyword, I may use anchor texts like blogging tips, blog tips, blogging tips for beginners, Blogging Tips from Anil Agarwal, Blog Tips on Bloggers Passion, Click here, Read More about blogging tips, Visit here, and so on….

Create an Authority Website in Your Niche

This is very important step when it comes about building high quality backlink for your website in Google panda and penguin age. You should just publish high quality, well researched and comprehensive contents on your website. If people are finding your website contents useful, there is every chance they will start linking to your website automatically. This way you will end up getting lots of editorial links for your website. You will not need to ask anyone to link to your website manually.

Since I’m working in blogging and SEO niche for some time. There are some trusted and authority websites in blogging and seo niche that gets lots of editorial links automatically primarily because of their content quality. Some of websites and blogs in these niches I myself love linking to are,,,,,, Matt Cutts blog,, Digital Inspiration,, and

Use Guest Blogging Opportunities

Guest blogging on top blogs in your niche is one of the best method you can implement for building targeted backlinks for your website in your niche in this Google Panda world. Most of popular blogs in your niche will have strict guest blogging guidelines that need to be followed to make your guest post publishing on them. So you should work hard for gaining each and every link. You have to write a well-researched and comprehensive content in the form of a guest post. Writing high quality and engaging guest posts will make sure you are able to drive lots of relevant traffic and backlink to your website.

If you are looking at blogs based in blogging, SEO, affiliate marketing, social media, health, food, education, travel or technology etc. categories, I have complied the list of guest blogging websites here.

Start Doing Blog Commenting

You need to make a list of active and most popular blogs in your niche and don’t think much about whether you will be getting a dofollow or nofollow link by commenting on these blogs. This practice will be highly effective if you are running a link building campaign for fresh new website. You should have an exact idea about a blog post before commenting on it. Don’t write one liner comments but try to add more value to a blog post through your knowledge sharing comments. If you happen to the first commenter on a blog post on popular blog in your niche, may even be able to send some targeted traffic to your website very quickly.

You should avoid submitting comments on blogs where your comments get approved in no time. It means those blog owners are not much worried about content quality and have no moderation in place. So you should target those blogs only where your comments are kept in moderation before actual approval or disapproval by its blog owner.

Submission into very Few Directories Only

Google recently de-indexed some directory submission websites. But it’s not the case like every directory is de-indexed in Google as claimed by lots of industry experts. In my opinion, you should not do much directory submissions. You should be submitting your website to very few directories which are really trustworthy. You should give a try in submitting your website to Dmoz, Yahoo Directory, directory and type of websites only. It’s also true it would not be that much easy to get a link from such directory websites.

So it’s not easy to get quality links and links that are generated quickly are no more considered by Google. So you need to build backlinks to your website the hard way.

Social Media Links

I’m a big fan of social media links. You can build some backlinks for your website through your presence on popular social media websites like Twitter, Facebook, Linkedin, Google Plus and Pinterest etc. Social media signals were recently included as one of important ranking factor by Google in its search engine algorithm. If your website contents are able to create good amount of buzz and shares in mentioned social media websites, you will notice lots of targeted traffic coming to your website from these websites and Google search.

Doing Some Local Link Building

I love my websites being listed in local business directories and Yellow Pages type of websites. You should claim a listing for your website on Google Places, Yahoo Local and Bing Business especially if you have a location specific business website.

Apart from this, you can use videos, images, podcasts, infographics and widgets etc. to build more targeted links to your website once you have gained some age and popularity for it in the eyes of search engines especially Google.

Some Link Building Mistakes to Avoid

Link building mistakes to avoidDo not look at ways to get links from other websites in their footer, sidebars or blogroll sections. If you are doing so, you are going to get hundreds or even thousands of links to your website with the same anchor text and this could result in making your backlinks profile look un-natural to Google. You should build links for your website in a natural way. Here are some link building mistakes you should avoid doing:

Never use type of websites

Don’t build too many backlinks for your website in quick time. And never use Fiverr kind of websites to build some quick backlinks to your website. Most of links that are sold through type of websites will not do anything good for your website and may force Google to place a severe penalty on your website. When you are building lots of backlinks to your website through different sources like Fiverr in quick time, that will not look natural to Google. You need to build 5-10 backlinks every day especially if you are working on a fresh new website.

Don’t submit your contents on Panda Hit Websites

Lots of article publishing websites were hit by Google Panda update. So you should think twice before publishing your content on any of article publishing websites. You can get an idea about a website traffic trend using the tools that are mentioned in this post. Personally I have stopped submitting my articles on any of such websites.

Reciprocal Linking

Reciprocal linking or link exchange means someone is linking to your website and you are linking to his/her website in exchange. You should stay away from such practices.

Duplicate Content

Never use duplicate content on your own website or on other websites for carrying out any form of promotion activity.

I hope the above link building methods will take your website rankings in the right direction specially keeping the on-going Google Panda and Penguin Updates from Google. How are you building backlinks for your website or blog in this Google Panda and Penguin hit world, do share your tips and ideas in the comments section.

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{ 20 comments… read them below or add one }


Hi Anil,
This post is really very informative. A the Penguin Update unleashed on April, it mainly encourages websites with clear and natural link profile. Therefore, link building must be done very carefully after these updates. This post is definitely very informative. I like all the tips that you have shared and specially the one of doing some local link building. Even blog commenting is also a safer option to do. Thanks for the share!!


Anil Agarwal

Good to know these link building tips are helping you Aditi



An excellent post. What do you suggest about commenting. I always get the same anchor text. Will google penalise me too


Anil Agarwal

George, I would suggest keep some variety in it. Like I use to comments using anchor text like Anil Agarwal, Anil, Anil Agarwal@Bloggers Passion, Bloggers Passion. Anil from Bloggers Passion etc. You can use your blog internal pages apart from home while doing blog commenting.



I think the biggest thing to be aware of is anchor text diversity, you absolutely must make sure that you have not got a massive ratio of your links with the exact same anchor text.


Anil Agarwal

That’s true Shaun. We need to make lots of diversity in our anchor text to be on the safer side. We need to use lots of generic terms while getting links for our website. We should not always go for seo optimized keywords


Dean Saliba

I do forum posting and blog commenting daily and have noticed my traffic has plummeted since the updates, and when I say plummeted I mean it has dropped from 8,000+ to about a 1,000!

So I ask myself if blog commenting and forum posting is still worth doing. :/


Anil Agarwal

Dean, I think there must be something else that have reduced traffic to your blog to such a great extent. You could face problems with blog commenting if you are using the same anchor text in all of your comments. With discussion forums, we used to get links through signature sections. If have replied or are paid of 500 threads on a discussion forum, in that case as well, we will be getting 500 links type using the same anchor text. After latest updates, we are supposed to keep lots of variety in our anchor text.



With havin so much written content do you ever run into any problems
of plagorism or copyright infringement? My site has a lot of
exclusive content I’ve either authored myself or outsourced but it appears a lot of it is popping it up all over the internet without my permission. Do you know any ways to help protect against content from being stolen? I’d genuinely appreciate it.


Anil Agarwal

You can do lots of things to make sure Google considers your content as original.

1. Implement Google Authorship on your website
2. File a DMCA complaint against websites that are copying content from your website at different levels
3. Make it difficult for people to copy content from your end and add a copyscape widget on your website



Hi Anil,
Good to know which websites were struck down and those which came out on top despite the Google Panda update. I actually have a website that suffered greatly from Panda, but when I tweaked and improved it, it got back on its feet and was doing well. Good thing I never did any shady backlinking to any of my sites and have been spared by the Penguin update.


Nadeem Khan

very useful and safe tips Anil … specially all the directories you have mentioned, they all seem to be super safe to submit articles to!


Anil Agarwal

That’s very true Nadeem. These days link building is just about quality and not quntity



Very helpful article and good reminders of best practices. I was just double checking to make sure I am doing things the right way. I am okay. I think.


Commission Killer Review

Hi! I know this is kinda off topic but I was wondering if you knew where
I could find a captcha plugin for my comment form?
I’m using the same blog platform as yours and I’m having difficulty
finding one? Thanks a lot!


Online Geek

Hi Anil, Thanks for your informative article. Now i got good idea about how to do link building for my website. How can i find out whether a website panda effected. Appreciate your reply. thanks


Anil Agarwal

If you are using a popular website for doing link building, you can use kind of websites to check the traffic trends for that website. If you don’t know how to find traffic to a website, you should check this post.



Nice ways thank you Anil, I was thinking to publish my article on hubpages but now i will not publish their.



Thanks for the informative post and SEO is very strict after the penguins and panda updates. We should do now link building with new strategy and do link building on relevant, quality and high pr sites to get quality back links for site otherwise these updates penalize your site.



The site is very good.I am happy to know about this site. Thanks moderator. Thanks for the informative post and SEO is very strict after the penguins and panda updates. We should do now link building with new strategy and do link building on relevant, quality and high pr sites to get quality back links for site otherwise these updates penalize your site.


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