If you have noticed Google recent search algorithmic updates which are popularly known as Google Panda updates and Penguin updates have changed the life of lots of small as well big brand websites and blogs. Lots of link building methods which were working prior to Panda and Penguin updates are not only gone but may have negative impact on your website overall rankings on Google if you are still following them. Before moving on with the link building methods that you should be following in this Google panda and penguin World, let me brief you about Google Panda and Penguin.
Google Panda Update
Google Panda was first introduced in Feb 2011 and the main aim behind Google Panda update which was an algorithmic change from Google, is lowering down the rankings of low quality websites and bringing high quality websites back on top on Google search. Lots of article publishing websites notice big drop in their traffic from Google search. Some losers in panda race were wisegeek.com, ezinearticles.com, hubpages.com, buzzle.com, fixya.com, articlesbase.com, mahalo.com and suite101.com etc. Some of winners in panda race were YouTube.com, DailyMotion.com, Mashable.com and Boston.com etc.
Through Google Panda Update, Google was able to uncover the shady link building techniques followed by big brand websites like JCPenny, Overstock.com and Forbes.com. Websites that have poorly written content,
lots of 404 pages and low engagement metrics (bounce rate and time spent) also noticed drop in traffic from Google after Panda Update.
Google Penguin Update
Google Penguin update was first launched on April 24, 2012. Through this update, Google is aiming at lowering down the rankings of those websites that are not following Google Webmaster Guidelines and are involved in different black hat SEO techniques.
After Google Panda and Penguin updates, SEO’s and Link builders are forced to rethink about the methods they should be following to be on the safer side with these updates. They need to focus more on quality than quantity. They have to work very hard to build high quality links for their target websites and blogs now. You must understand one high quality backlink is much better than hundreds of low quality backlinks.
So here are some link building methods that you should follow while starting a link building campaign for your website or blog keeping Google Panda and Penguin updates in mind:
Don’t Use the Same Anchor Text, Keep Variety in It
Gone are the days when we were able to enjoy top rankings on Google by getting some exact anchor text link for targeted pages of our website. If you are building lots of backlinks to your website using the same anchor text, you are inviting Google to place an over optimization penalty on your website. You need to keep lots of variety among the anchor text you use for getting backlinks for your website to make sure these links look natural to Google. When people are linking to your website naturally, they can use anything as anchor text against your website URL. They can even use Click Here, Read More or anything that comes to their mind. So you need to keep lots of diversity in your anchor text.
Suppose I want to rank bloggerspassion.com/blogging-tips/ page for blogging tips keyword, I may use anchor texts like blogging tips, blog tips, blogging tips for beginners, Blogging Tips from Anil Agarwal, Blog Tips on Bloggers Passion, Click here, Read More about blogging tips, Visit here, bloggerspassion.com/blogging-tips/ and so on….
Create an Authority Website in Your Niche
This is very important step when it comes about building high quality backlink for your website in Google panda and penguin age. You should just publish high quality, well researched and comprehensive contents on your website. If people are finding your website contents useful, there is every chance they will start linking to your website automatically. This way you will end up getting lots of editorial links for your website. You will not need to ask anyone to link to your website manually.
Since I’m working in blogging and SEO niche for some time. There are some trusted and authority websites in blogging and seo niche that gets lots of editorial links automatically primarily because of their content quality. Some of websites and blogs in these niches I myself love linking to are Seomoz.org, Problogger.net, SeoBook.com, SearchEngineLand.com, Hubspot.com, SearchEngineWatch.com, Matt Cutts blog, DailyBlogTips.com, Digital Inspiration, QuickOnlineTips.com, JohnChow.com and CopyBlogger.com.
Use Guest Blogging Opportunities
Guest blogging on top blogs in your niche is one of the best method you can implement for building targeted backlinks for your website in your niche in this Google Panda world. Most of popular blogs in your niche will have strict guest blogging guidelines that need to be followed to make your guest post publishing on them. So you should work hard for gaining each and every link. You have to write a well-researched and comprehensive content in the form of a guest post. Writing high quality and engaging guest posts will make sure you are able to drive lots of relevant traffic and backlink to your website.
If you are looking at blogs based in blogging, SEO, affiliate marketing, social media, health, food, education, travel or technology etc. categories, I have complied the list of guest blogging websites here.
Start Doing Blog Commenting
You need to make a list of active and most popular blogs in your niche and don’t think much about whether you will be getting a dofollow or nofollow link by commenting on these blogs. This practice will be highly effective if you are running a link building campaign for fresh new website. You should have an exact idea about a blog post before commenting on it. Don’t write one liner comments but try to add more value to a blog post through your knowledge sharing comments. If you happen to the first commenter on a blog post on popular blog in your niche, may even be able to send some targeted traffic to your website very quickly.
You should avoid submitting comments on blogs where your comments get approved in no time. It means those blog owners are not much worried about content quality and have no moderation in place. So you should target those blogs only where your comments are kept in moderation before actual approval or disapproval by its blog owner.
Submission into very Few Directories Only
Google recently de-indexed some directory submission websites. But it’s not the case like every directory is de-indexed in Google as claimed by lots of industry experts. In my opinion, you should not do much directory submissions. You should be submitting your website to very few directories which are really trustworthy. You should give a try in submitting your website to Dmoz, Yahoo Directory, Business.com directory and Botw.org type of websites only. It’s also true it would not be that much easy to get a link from such directory websites.
So it’s not easy to get quality links and links that are generated quickly are no more considered by Google. So you need to build backlinks to your website the hard way.
Social Media Links
I’m a big fan of social media links. You can build some backlinks for your website through your presence on popular social media websites like Twitter, Facebook, Linkedin, Google Plus and Pinterest etc. Social media signals were recently included as one of important ranking factor by Google in its search engine algorithm. If your website contents are able to create good amount of buzz and shares in mentioned social media websites, you will notice lots of targeted traffic coming to your website from these websites and Google search.
Doing Some Local Link Building
I love my websites being listed in local business directories and Yellow Pages type of websites. You should claim a listing for your website on Google Places, Yahoo Local and Bing Business especially if you have a location specific business website.
Apart from this, you can use videos, images, podcasts, infographics and widgets etc. to build more targeted links to your website once you have gained some age and popularity for it in the eyes of search engines especially Google.
Some Link Building Mistakes to Avoid
Do not look at ways to get links from other websites in their footer, sidebars or blogroll sections. If you are doing so, you are going to get hundreds or even thousands of links to your website with the same anchor text and this could result in making your backlinks profile look un-natural to Google. You should build links for your website in a natural way. Here are some link building mistakes you should avoid doing:
Never use Fiverr.com type of websites
Don’t build too many backlinks for your website in quick time. And never use Fiverr kind of websites to build some quick backlinks to your website. Most of links that are sold through Fiverr.com type of websites will not do anything good for your website and may force Google to place a severe penalty on your website. When you are building lots of backlinks to your website through different sources like Fiverr in quick time, that will not look natural to Google. You need to build 5-10 backlinks every day especially if you are working on a fresh new website.
Don’t submit your contents on Panda Hit Websites
Lots of article publishing websites were hit by Google Panda update. So you should think twice before publishing your content on any of article publishing websites. You can get an idea about a website traffic trend using the tools that are mentioned in this post. Personally I have stopped submitting my articles on any of such websites.
Reciprocal linking or link exchange means someone is linking to your website and you are linking to his/her website in exchange. You should stay away from such practices.
Never use duplicate content on your own website or on other websites for carrying out any form of promotion activity.
I hope the above link building methods will take your website rankings in the right direction specially keeping the on-going Google Panda and Penguin Updates from Google. How are you building backlinks for your website or blog in this Google Panda and Penguin hit world, do share your tips and ideas in the comments section.