Black Friday Case Study: How I Made $2597 During Black Friday Sale? [With Screenshots]

Written by | In group | Updated on
November 17, 2021

Did you know that the recent black Friday sales hit over record-breaking 3 billion dollars worldwide? 3 BILLION dollars, that’s a whopping amount spent within a week for online shopping!

If you are blogging for awhile, you might already have heard about black Friday and cyber Monday sales. They come only once in a year (in the month of November) and you can usually get up to 80 to 98% discounts on various products including SEO tools, email marketing, web hosting etc.

Do you want to know how I made more than $2500 during black Friday week (in 2016) and over $13000 this Black Friday which happened recently? Do you want to know what are the strategies I used to boost my affiliate sales just within a week? Well, you are in the right place.

I’ve been making money from blogging since 2010 and I’m still into it just because I’m passionate about teaching others what I know. In the process, blogging is also helping me to make money. So it’s a win/win approach.

During the black Friday sales, bloggers and affiliate marketers from all over the online world compete with each other to increase their website product sales.

I’m also one among them. I wanted to give a shot to the black Friday sales to see if I can make some serious sales. And guess what? I made over $2500 in “affiliate commission” during this black Friday week (in 2016).

If are wondering about how I made it happened, this post is for you. You will discover everything from how I made the money (screenshots and traffic reports are included) to how you can repeat the same.

Are you ready? Let’s get into the details.

Black Friday Case Study: How I made over $2500 during Cyber week

2500 dollars Black Friday affiliate case study

Let’s first discuss about the affiliate commission I made from hosting services. I made $390 from Bluehost during the black Friday week.

Here’s the screenshot of Bluehost affiliate sales.


From the above screenshot, you will notice that I sent 239 people to click on my Bluehost affiliate link. Out of those people, only 6 people actually signed up for Bluehost, so I made $390 in commission (Bluehost gives $65 for each successful sale so $65 * 6 = $390).

Now, let’s take a look at another screenshot.


In the above screenshot, you will see that I’m showing the affiliate commission earnings from two web hosting services which are A Small Orange and HostGator.

In total, I helped these two web hosting companies to make $4087 and I got the affiliate commission of $2207.

Just from these 3 web hosting services (Bluehost, A Small Orange and HostGator), I made a combined commission of $390 + $2207 = $2597 (in affiliate commission) within a week.

You can clearly see that, I made a lot of commission from HostGator alone (I made 35 sales i.e. $1722 in commission from HostGator web hosting).

Quick note: I also made sales on other products (like Semrush and few other tools) during the black Friday week but I’m not including them here. The reason is mainly because I don’t know whether I made those sales during black Friday week (I frequently get affiliate commission on few regular products, so I’m not showing those results).

Let’s also take a look at the traffic report for the deal pages so you will get a brief idea about what amount of traffic it takes to usually make over $2500 or more within a week.


In total, I sent exactly 4,141 visitors to the deal pages (consists of various hosting services, tools etc) that went live during black Friday week.

The sales might impress you but

This is the first time I gave a serious shot to the black Friday week and the sales were not so bad. I personally feel I made a very good commission just within a week.

After all, making $2500 within a week is only possible for bloggers, right?

The overall affiliate sales might impress you but they weren’t came so easily. I had a solid content marketing plan to bring those sales and now I wanted to reveal how I did that so you can also boost  your affiliate sales during festival seasons or black Friday sales.

Here are the 3 major things that helped me make over $2500

1. Getting traffic from search engines is essential

As you can see from the above screenshot, getting visitors from search engines is extremely crucial. It’s the lifeblood for any successful blog that makes money by selling products.

You may ask, I sent a lot of visitors to my deal pages from social media sites like Facebook, twitter etc but I don’t see any sales.

See, social media traffic is mostly useless. The people who come from Facebook and twitter are not going to buy your stuff using your affiliate links. It’s as simple as that. Social media is useful only for brand awareness or engaging your fans. If you expect sales just by posting your affiliate links across a ton of random Facebook groups, that won’t help!

On other hand, search engine visitors are extremely useful. They buy your products if they find value in your stuff. Search engine traffic beats all the other marketing channels like social media ads, promoted posts, banner ads etc.

That’s the reason why I mainly focused on search engine optimization instead of social media promotion. If you want to bring more sales or boost your affiliate earnings, focus on SEO – not social media.

2. Creating deal pages in advance is extremely important

I created all those deal pages for various products 6 to 8 months before. So I had a great chance to get more visibility on search engines for keywords which are related to the products I promoted.

The BIGGEST mistake most bloggers make while promoting their affiliate products during black Friday week is they create deal pages just when they get email notifications from the product developers about the deals and discounts. That’s a wrong approach and you should avoid it if you want to skyrocket your affiliate sales during festive seasons.

By creating deal pages in advance, you will have the following benefits.

  • Better visibility in search engines
  • You can interlink from your future posts until the black Friday week comes (it improves crawlability and thus better rankings for you!)
  • You can build backlinks for the pages using various tactics

3. Promote your deals like crazy

Promotion is everything. If you don’t promote your deals or affiliate product pages, no one else will. It’s as simple as that. The more visitors that you send to your affiliate products “buy” page the more sales you can get.

So make sure to spend quality time in promoting your product pages if you want more sales.

Here are few things I did for promotion of black Friday deal pages.

Blog Comments

People think that blog commenting is an old promotion strategy but it still works. If you comment on top blogs with insightful comments (make sure to use your deal page URL’s while commenting instead of linking to your home page), your pages get crawled deeper and it will improve your search visibility for those pages which is good for your business. I left around 100 blog comments using my deal pages links.


Money is the email list. You will know the true value of an email list especially during the festival seasons where you can offer massive discounts to boost your product sales. Use catchy headlines by including offers for your products and your sales will skyrocket. As a quick note, I got an average of 15% click through rates for each newsletter I sent. During black Friday week, I sent around 5 to 6 newsletters which gave a nice boost to the overall traffic.

Guest posts

The reason I included guest posts in my promotion strategy because I know the value of backlinks. If I can build links to my deal pages from guest posts, that definitely ranks higher in Google. That’s what actually happened. All the pages started ranking well even though I’m competing with hundreds of other bloggers who are trying to rank for the same competitive keywords like HostGator black friday sale, WP Engine Black Friday etc. All in all, I wrote around 10 guest posts to build links to my deal pages.

Banners on sidebar

When the deals went live, I immediately revamped my sidebar and used attractive banners for the products (with actual deals) to boost my sales. This gave more visibility to those products and I sent as many visitors as possible through banner ads. It really helped me get more sales within a week.

3 surefire ways to boost your affiliate sales during festive season

1. Have a solid plan well in advance:

It doesn’t matter whether you are a new blogger or an expert blogger, if you have a plan that you can execute before your competition, you will get an edge.

Instead of creating deal pages during the festive seasons, find out when they might go live and prepare for it as soon as possible. As a rule of thumb, if you plan at least 6 months in advance, you can get massive rankings from search engines which is vital.

2. Link building plays a HUGE role:

Did you know that the 2 BIGGEST Google ranking factors? One is: content and the other is links.

Backlinks play a vital role in getting top rankings for your keywords. If you want to boost your sales, you need to get more visitors from search engines and if you want to get more traffic from Google, you need to attract as many links as possible from external sources.

Here’s the image that tells you the important of Google rankings and links.


That being said, here’s super useful easy to follow checklist you can use while building links for your sites.

3. Be aggressive in promotion:

Use newsletters, social media sites, SEO, blogging forums, social bookmarking and do whatever it takes to bring more visitors to your deal pages. The more people who visit your product pages the easier it gets for you to convert them into sales.

Clearly mention the discounts on the top of the page, use banners and images to make them more appealing. Also take help from others (your friends or hire someone on Fiverr) to do the promoting for your sites. That way you can stay ahead of your competition when it comes to increasing your sales during festive seasons like black Friday or Cyber Monday.

Recommended Reading: Earn upto $200 per sale from web hosting affiliate programs

Browse more helpful case studies:

Final Thoughts

You can clearly see that, I revealed a lot of tactics in this Black Friday case study on how I made over $2500 in affiliate commissions during the black Friday week. You too can repeat the same by implementing the strategies I mentioned in the article.

Increasing affiliate commissions gets a lot easier during festive seasons because most of the product developers (web hosting companies or SEO tools creators) give HUGE discounts ranging from 50 to 80% discounts on their products.

How much did you make in affiliate commissions during the recent black Friday sale? Do you have any more tips or questions? Share your thoughts in the comments. If you like this post, make sure to share it with others so they can benefit.

Anil Agarwal

Black Friday Case Study: How I Made $2597 During Black Friday Sale? [With Screenshots]Anil Agarwal who owns, is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade. BloggersPassion has been featured on premium online sites like Forbes, Huffingtonpost, Semrush, Problogger, Crazy Egg, The Next Web and so on.

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11 Comments on "Black Friday Case Study: How I Made $2597 During Black Friday Sale? [With Screenshots]"

  1. [email protected] Demystified says:

    Hi Anil,
    That was great insight regarding the black friday deals. Congrats for the good earnings! Hope you are already started for the upcoming black friday and cyber monday deals.
    Do you prefer doing ppc for the event day? any experience with it? love to hear from you more.


    • Anil Agarwal says:

      Hi Rohil

      We have just started working on coming Black Friday & Cyber Monday related posts. So far I haven’t done any PPC during event days. I have been mainly focusing on organic traffic, email marketing and social media channels (organic). I will think about PPC option once I get good experience of the same.

  2. shravan says:

    really this is the great for the beginner, I also want to get success in affiliate marketing but still, can;t sell any single product,

  3. Tarik says:

    I found your blog via Zach Johnson. I completely agree with you about marketing affiliate products on Facebook. You won’t get many sales unless you point them to a landing page on your site.

  4. vikrant says:

    Really Impressive sir, You are really great. You really made a lot of money during this Black Friday. You have inspired me. Thanks for sharing.

  5. Akshit Wadhwa says:

    Hey Anil,

    Really a great Case Study you shared. I also did Black Friday this time but I failed and got some tips from your Case study that would guide me next time to work properly.

    Akshit Wadhwa

    • Anil Agarwal says:

      Ok Great Akshit. Please keep trying and learning new things which could improve your earnings during cyber week. Please let me know in case I can assist you somehow.

  6. Shafi Khan says:

    Impressive stats. You really made a lot of money during this Black Friday. Keep growing 🙂

  7. Rohit Singh says:

    Really a great post Anil and I truly appreciate for revealing all your secrets and it will be really beneficial for beginners. However I did not get the chance this year as I was away from my home and suffered from jaundice so I was not in the condition to do blogging for that time.

    However, I will surely make sure that I do my level best to try much luck next year and I will make sure that I will plan in advance to promote my deal pages.

    I really felt bad that I was not able to make profit during black friday as I was sure If I would have blogged about that then I would have made good amount of money during that time. But no worries I will try next year.

    Thank you again Anil for this post.

    • Anil Agarwal says:

      Best of luck Rohit for coming Black Friday & Cyber Monday Sale.

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