Blog Exposure: 10 Free Ways to Get More Exposure, Traffic and Subscribers to Your Blog

So you have established your new blog with a nice theme and start posting quality blog posts on it. But you are finding it hard to bring people to your blog. You are losing your motivation of writing content as no one is noticing or reading your blog posts. It’s very true that getting large amount of visitors on your blog will take time unless you are already very popular.

But still there are ways we can use for getting maximum exposure and traffic to our blog. You might have heard about certain techniques around blog exposure like writing comments on other blogs and linking out to related blogs and websites in your blog posts, but apart from these what else you can do? No doubt these techniques will help your blog being notices, but not in a big way you expected.

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Blog exposureNo doubt, you can get some level of exposure for your blog by buying blog reviews, running contests with huge prizes, buying advertising and paying to seo’s and link builders to carry out various promotion activities on your blog.

But what will you do in case you don’t have money and looking at free ways to get exposure and traffic to your blog. With this post, I’m aiming at answering some questions related to blogging like how to get exposure for your blog, how to build traffic to your blog, how to promote your blog and how to increase your blog subscribers etc.

So here is my 10 free ways that will help you build lots of exposure, traffic, branding and subscribers base for your blog:

How to Get More Blog Exposure for Free?

blog exposure: 10 free ways

1. Guest Blogging

Even after Google is banning guest blogging communities like MyBlogGuest, there’s still a good chance of using guest posts to your benefit to expose your blogs and websites to the new audience.

But how can you do that?

First of all, create connections with other blogs in your niche. Make them friends, often leave blog comments on their posts and share their posts on social media sites like Facebook and twitter. This way you will be building a nice and strong relationships with them. After getting to know well each other, you can ask them whether they are interested in publishing your guest posts.

The chances are they will more likely to publish your guest posts and they will be glad to give you dofollow backlinks. The reason is you both belong to the same niche and you already have friendly connections with them. So they may not refuse your guest post offer. Even if some bloggers refuse to post your guest posts, you can still ask them to link to one of your best posts which again a good strategy to get more blog exposure.

Undoubtedly guest blogging is a great way to introduce your brand new blog to bigger audience. With guest blogging, you are supposed to contribute a high quality article in the form of guest post around the topic of your interest. When approaching bloggers for guest blogging, you should make sure you are asking for guest posts on top bloggers in your niche that gets lots of search engine traffic and have large subscribers base. You will be able to send some link love to your blog though guest blogging. So you can introduce yourself, your expertise and your blog to bigger reader base though guest blogging.

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2. Social Media Websites

Social media sites already beome viral and they give tremendous exposure to your blogs and websites if done right. There are so many social media influencers online who are utilizing social media sites like Facebook, twitter etc. to boost their online reach.

How they are getting more exposure to their blogs through social media?

The simplest answer is they are building awareness about their products. And they are finely using these brand to take their blog posts to next level. If you follow social media trends properly you will be amazed with the results that you get.

Make efficient use of social media websites by creating strong presence for your blog there. You need to be active on popular social media websites like Twitter, Facebook and Linkedin. Social media websites solves different kind of purposes. Some people use them for making friends while others use them for getting a job. So you can use them for promoting your blog and for showcasing your expertise about your niche to bigger audience. I would recommend you create an active profile of Twitter and fan page on Facebook. You should work towards getting lots of targeted followers and Fans to your Facebook page.

So spend quality time on social media to interact with your visitors, followers and readers. Let them share your blog posts and leave comments on your links, that you way you will be able to get more online reach.

3. Blog Commenting

Next thing you can do is start blog commenting on some popular blogs in your niche. Getting traffic from blog comments is the evergreen way. By leaving comments on other blogs you are not only getting more traffic, and exposure to your blogs and websites but you will also creating a name for yourself in the crowded online niche.

The more comments you post, the more people will start noticing you as a blog commenting rock star.

You should be wring valuable, interesting and engaging comment so that your comment can actually get approved. Commenting on other blogs will give you lots of benefits like blog exposure, more traffic to your blog, extra subscribers to your blog, more branding and backlinks for your blog. This will result in better search engine rankings for the term you are competing for and better page rank due to backlinks you are creating by making valuable comments on targeted blogs in your niche.

Here are few surefire ways to get the most out of your blog comments.

  • Don’t leave one liners as they only get caught up by Akismet and moreover they don’t add any value to the blog owner’s posts.
  • Always read the posts, pose questions and leave genuine blog comments
  • If you want to get more results from blog comments, instead of writing a blog comment, write a specific post and let the blog owner know that you wrote a post (and give a credit to his original post), so that you will get more blog exposure.
  • Register your email at Gravatar.com, no one likes to put anonymous blog comments on their sites.

4. Create Link Bait Content

You want to get more traffic, exposure and links? Then start creating link bait content that naturally attracts links from other blogs.

How can you do this?

You need to create content which automatically gets links from hundreds or even thousands of links from related websites and blogs in your niche. Bloggers and website owners from your niche will love linking to your blog if they really love the quality of your blog content. I have noticed blog posts created around lists getting lots of exposure and links from lots of small as well big websites and blogs in that niche.

A good link bait idea can be Top 100 blogs in money making online niche, Top 50 SEO Guru’s List, List of 50 blogs that accept guest posts etc. People actually love their blogs being mentioned by other bloggers in their blog posts. So when you include certain bloggers links in your blog, they will link back to your blog as a way to respect you and your work.

Here are few more tips to create link bait content that generates hundreds of backlinks to your sites.

  • Brainstorm the best ideas. Come up with the hot topics and spend quality time on researching them.
  • Mention other bloggers in your posts. This way they will be glad to share or link to your posts.
  • Write amazing headlines that make your audience click.
  • In simple terms, link bait content is, we first create content, then it automatically attracts people to share, link and comment on your posts.

5. Linking Out to Other Blogs in Your Niche

Frequently linking out to other blog posts in your niche is the best way to build relationships and get more blog exposure. If you genuinely show interest in linking to others posts, they will also do the same favor for you sooner or later.

I used to keep track of links that I’m getting for my blog from other blogs in my niche. I even have a trackback in place to track all incoming links to my blog. So when we link out other blogs in our blog posts, most of bloggers will notice it and some of them will even link back to us as a way to return the favor. So it will result in additional backlinks, traffic and exposure for our blog.

6. Keep Publishing High Quality Blog Posts

Nothing beats quality content. NOTHING. If you have everything except quality stuff on your site, then there’s no one who will share, link or buy your stuff. It’s as simple as that. Content is always king.

Apart from doing all activities I mentioned, you need to keep on adding targeted and high quality blog posts on your blog. No one loves to visit an inactive blog, so you should keep your blog fresh with regular publishing of blog posts. So give a reason to your blog readers to stay on your blog for some time and perform some kind of activity on your blog like commenting on your blog, subscribing to your blog, purchasing a product or service you are recommending or some form of engagement on your blog.

7. Social Bookmarking Websites

Social bookmarking sites will not only give you traffic, but you will also be able to build backlinks through them. Spend time on submitting your latest posts on all the social bookmarking sites like Reddit, Delicious, Stumble Upon etc.

I noticed a big jump in traffic on Bloggers Passion after started sharing my blog posts on social media and social bookmarking websites. I would recommend you start sharing interesting blog posts from your blog on popular social bookmarking websites in general and in your niche. Some general social bookmarking I would recommend worth submitting interesting stories are Digg, Delicious, Reddit, StumbleUpon etc.

Apart from sharing yourself on these websites, I would recommend you give your blog readers the facility to share stories of their interest on these popular bookmarking websites. So you should add links or icons for popular social media and social bookmarking websites into your blog posts.

Also try to get more upvotes on these social bookmarking sites as you tend to get more traffic and blog exposure if you are on top of these pages.

8. Promote Through Signature Line

One of the easiest ways to get more blog exposure and traffic to your sites is to use email marketing the right way. Find out all the bloggers emails and send occasional emails to them whenever they post something awesome on their blogs. Don’t forget to keep your blog’s URL in your email signature. And whenever you post something great on your blog, let them know. If they find your content engaging and helpful for their audience, they will definitely give a shout out to you.

You must be sending 5-10 emails everyday and this will result in 150 to 300 emails going from you every month. I would recommend you add a signature to all of your outgoing emails. Email signatures work as business card and thus can help you promote your blog and its services to whom you are sending emails. Apart from email signature, you can add link to your blog from signature sections of various discussion forums where you actively participating.

9. Use Article Directories

Write some interesting articles around the topics you are most knowledgeable about and start publishing them on popular article directories. You are allowed to add 2-3 links to your blog pages from each article that you submit to article directories. So these links from article submission websites will send some instant traffic to your blog.

A word of caution: If you are trying to build backlinks using article directories, stop doing it right now. Only use them to get blog post ideas or brainstorm your blog ideas and not to get baclinks.

Watch this video by Matt Cutts on building links through article directories (it’s a big no!)

10. Pinging Your Blog Posts

You need to use pinging websites as a way to inform search engines and other websites to inform about the latest blog post on your bog. This will help search engines index your blog contents faster and which will result in more traffic to your blog from search engines. There are lots of pinging websites that you can use and two pinging websites I worth using for pinging your latest blog posts are Ping-O-Matic and Pingoat. It will take only one minute to ping your latest blog post on these pinging websites.

In a nutshell about getting more exposure for your blog

When it comes to building a popular blog, you can’t make it a success without using the right promotion strategies. Getting blog exposure for free is not a rocket science. But it takes your time and energy to take your blog posts to the next level. You have to figure out how can you promote your blog posts to reach more blog audience. The above mentioned tips are mainly focused for the beginners, if you are starting out, you can get most out of them by spending quality time.

I’m hoping above tips will help you build lots of exposure, traffic and branding for your blog. What are you doing for generating lots of exposure and branding for your brand new blog, please share in the comments section below.

39 Comments

  1. Brody says:

    Hi Anil,
    I agree with everything you pointed out here about free ways to get exposure for one’s blog, especially about the last part – regularly publishing high quality posts. One of the friendliest so far for getting exposure on blogs for me is by means of blog commenting and social bookmarking websites. 🙂

  2. kuhlmad says:

    I try to follow all these steps for my blog. It is only a little bit older than a month, but I am seeing decent traffic every now and then. This is the hardest part is getting people to your blog when you first start out. That last way is all about determination, with a good amount of content you can bring in a decent amount of traffic for that alone. Awesome post!

  3. Anji says:

    Very good points. I think we have to remember that it is also worth taking the time to build up a solid and loyal readership.

  4. Girlyn says:

    Amazing! thank you for those wonderful tips. I’ve just had my first blogsite and those tips are really helpful. I am going to apply those important tips.

  5. Abhishek says:

    I really thankful to this site that i learnt alot to promote site. i am beginner in this field i know that i can get good guideline in SEO and can promote our site very soon.

  6. Kelechi says:

    Ranking in the search engines for keywords is the fastest and most effective way to generate residual traffic BAR NONE. That been said, SEO techniques plays a huge role. Search engine traffic is powerful because people came to your website “searching for information”

    Another thing one must consider is investing some time in building a brand in any topic around your website. This will increase readership and make people want to connect more with you and also come back for more tips. It is almost pointless to send traffic to a blog where people think they will gain nothing coming there.

    I have been also been getting lots of traffic from facebook by simple sharing my new (and sometimes) old contents with groups and fanpages.

    @Anil… what is your take on using PLR articles?

    • Anil Agarwal says:

      Hi

      I don’t see any problem in using PLR articles. But you need to make sure you edit each and every article. If you use those articles as such, that will be treated as copied content only. And after Google Panda Update, Google has gone very strict on content quality and its uniqueness. Hope you got my point.

  7. Nikki says:

    thanks for all of these wonderful tips!!

  8. touristinformation says:

    Sehr informativer Beitrag. Ich habe schon viel zu diesem Thema gefunden, dein Beitrag ist allerdings einer der wenigen informativen.

  9. Shitij says:

    Well the points are very useful and helpful….regarding the social bookmarking point..could you tell the sites where in we should bookmark

  10. Brian Dao says:

    I find that the link directories tend to be a waste of time. I mean low traffic source and most require you to signup and offer reciprocal link in return.

    Is this just my opinion or anyone else experience the same thing?

  11. Manish says:

    Hi Anil,
    I have just launched my new blog. I am going to try these methods. Hope these will work for me and i will get some good amount of traffic.

  12. DjYes says:

    These are some amazing tips. Increasing blog traffic and keep the traffic consisten has been a difficult for me at times. I find that tip on being on top of emails a great one.

  13. Thank you. I’ve just started a new blog about Languages and Translations, so I appreiciate your tips on promoting.

  14. Jacob says:

    Thank you for the information its very helpful since, I am trying to promote my new Online Directory. The more ways I learn to effectively the better it will on the long run.

  15. Lewis says:

    Number 8 is completely wrong. Article directory backlinks are non-context revelant, almost insignificant backlinks. If you’re submitting an article for the potential traffic then you do not understand the implications of that in terms of SEO.

    Why would you want to rank your article on an article directory website and only get 25% of the traffic vs having your article ranked on your own blog and getting 100% of the traffic.

  16. mlevi says:

    These are some amazing tips. Increasing blog traffic and keep the traffic consistent has been a difficult for me at times. I find that tip on being on top of emails a great one.

  17. Rgokarn says:

    Hi,

    Great post. I am always searching for better traffic sources. Can you elaborate more on blog commenting for higher traffic. Most high traffic quality blogs rarely display other blog url’s and I personally do not like my blog to be spammed by url’s from irrelevant blogs.

    So what is the best way to go about this?

    Thanks and great post.

    • Anil Agarwal says:

      I think for betting traffic from blog commenting kind of activities, you need to make sure you are one of early guys who leave the comment and then add a detailed comment.

  18. Uday Ghulaxe says:

    I think blog commenting and social media sharing are the two best ways of getting traffic .
    In early days of my blogging blog commenting really works great for me.
    Also sharing on social media site like facebook, google,twitter also works great

  19. Srikar says:

    Wow! this is such a nice post, its unlike any other ” gain traffic easily” blog posts. thank you for this master piece, how ever i prefer guest blogging as it helps you to gain exposure and backlinks

  20. Abhijit Bangal says:

    These are really some great tips. I often visit your blog and get inspired to write more and more of quality stuff. BP is my source of inspiration and the last point makes me always push forward.

  21. The People Pleaser says:

    Thanks for the tips Anil! I’ll start trying these out now (here’s the first comment).

    In regards to linking to other blogs/sites from your own blog – is there any benefit to this if no-one clicks the links? Do they have some benefits when it comes to search engine traffic for example?

    Thanks!

  22. Hi Anil,

    These are some great tips for increasing your traffic. Guest posting is still one of the most effective ways of making money online. Blog commenting another easy way of getting backlinks and traffic.

    All we need to keep in mind is that all the links back to our blog should be nofollow.

  23. Mukesh Negi says:

    Hi Anil Agarwal

    Great post, I think blog commenting and guest posting are two major thing to get huge traffic with in a short time. Not just traffic its also give high quality back-links. Did you post any blog in depth to get traffic from social media if yes please share a link cause this is first time when i visit your website. Thanks.

  24. bloggerwits says:

    Very nice article Anil
    Few things play an important role while bringing traffic to any website…Such as
    Guest blogging
    Do SEO in your site
    Directory submission
    Share article on social networks
    Participate in Facebook groups
    Create quality of content
    Stumble Upon
    Consistency
    Commenting on other blogs etc

  25. Sonica says:

    Thanks for sharing the great information. I think social bookmarking is the best & simple way to promote the articles.

  26. john58975 says:

    Its a nice site & the tips are really helpful to increase traffic. You can track these traffic using analytics like GoStats. Its free & shows data in a real time. The report it generate is completely reliable.

  27. M-Minhaj says:

    Hi Anil,
    Traffic is one of the most important part of any kind of online business. As a blogger we need more traffic to get more online exposure.

    Yes, by guest posting we can get huge traffic and also quality backlink. I got good results by doing it correctly. I see many of people say they are getting good traffic by commenting on blog. Definitely it’s works. Foe this we need to approach rightly. We should bear in mind that online is not a place for spamming here and there.

    I am also getting decent traffic from blog comment as i am not spend much time on it. What’s i am getting is well i think.

    However, well written article which can surely helps bloggers to get online exposure. Keep it up bro.

    Have a nice day!

  28. Gary Smith says:

    These are very useful tips to get more traffic on your blog/website. All the points are explained very clearly, Great source of information. Thanks for en-lighting us with your knowledge, it is helpful for many of us.

  29. Jess D'suoza says:

    Hey, I agree with your points. Great and unique contents attract more visitors, commenting on another blogs helps to build new relationship and get lot of traffic. Also target long tail keywords, add internal links which helps to get more result.

  30. Thanks for all these wonderful tips! I totally did lose the motivation for writing after a while but I gained it back when the person I blog about came back into my life. Grr! These are some great tips! I will be back to my rantings haha!

  31. Allan Tashir says:

    Hello, your article has a lot of good point when it comes to seo and all the important information is here. Blog commenting is on of the best strategy when it comes to seo and signature is also be useful to get more traffic to your website and social media. Your article is perfect this is such a good source of information.

  32. Rajesh says:

    Hi Anil,
    Blog commenting has always been the best way to get exposure . Writing viral content even acts like a magic bowl!

  33. Writology says:

    Do you think that writing blog comments for generating traffic is still an option?
    Comments with links are now considered to be a marketing strategy. They are deleted by the website owners… Oftentimes!
    You can write the best comment and own a really quality site, but still they will delete your comment…
    What do you think?

  34. Alena Sham says:

    Some of these points are fine but I’m not even sure what point six is all about. And how can you write a post about increasing blog traffic without including a point about the importance of guest blogging? That should be in here too, no?

  35. Gaurav Heera says:

    Its a pleasant web site & the information square measure extremely useful to extend traffic. you’ll track these traffic exploitation analytics like GoStats. Its free & shows information during a real time. The report it generate is totally reliable.

  36. Thanks for such an excellent although content remains the keep player as google still emphasize on unique and high quality content and in my opinion the content will always play an important part in building the high quality backlinks in the years to come.

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