Kit.com Review 2025: Can It Truly Be Your Go-To Email Marketing Solution?

As a full-time blogger, I’ve been using Kit.com (formerly ConvertKit) for over 4 years to manage my email marketing campaigns. 

The following screenshot displays my Kit.com’s payment history;

In this review, I’ll share my experience to help you decide if Kit.com is the right tool for you.

Here’s what I’ll cover:

• Ease of Use: Is managing subscribers and sending emails easy with Kit.com?
• Ideal Users: Who should use Kit, and how does it shine compared to other email marketing platforms?
• Migration Process: Thinking of switching from another email marketing platform? I’ll break down the process of migrating your email list to Kit.
• The Good, the Bad, and the Ugly: No tool is perfect. I’ll reveal the strengths and weaknesses of Kit.com to help you make the right decision.
• I’ll also share its drawbacks, my personal experience, key features, and much more.

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Kit.com Review Quick Summary:

How is my overall experience with Kit?

Over the last 10 years, I’ve tried dozens of email marketing platforms, including GetResponse, ActiveCampaign, Drip, etc. I’m now using Kit because it makes email marketing simple. 

Although there are some issues with the software, like the limited customization options for email templates, the overall experience is excellent.

Their user-friendly interface lets me create effective emails, landing pages, and forms in minutes.

What makes me invest in Kit over others? 

The #1 reason is that Kit primarily focuses on fulfilling content creators’ needs. It makes the whole email marketing process simple, allowing me to spend more time creating content and less time on technicalities. 

Limitations of Kit’s free plan

Kit offers a free plan that allows a whopping 10,000 subscribers but only one automated email sequence. Growing beyond that, or wanting more automation, requires a paid plan.

Paid plans give access to the Creator Network, advanced automation, and subscriber segmentation for sending highly targeted emails. Prices start at $9/month.

Kit.com is NOT for everyone

While really helpful for creators, Kit’s basic email editor lacks the advanced features for complex designs. It’s also not ideal for high-traffic sites and large businesses with massive email lists.

Verdict: Kit is a fantastic choice if you’re a content creator or website owner starting your email journey! It’s easy to use, extremely affordable, and has creator-focused features.  

If you want to try it out, go with their 14-day free trial first.

Start Your 14-Day Free Trial Today

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Pros & Cons of Kit.com (Formerly ConvertKit)

Pros	Cons
It offers a FREE plan to manage up to 10,000 email subscribers.	There’s a huge learning curve for email segmentation and automation.
Provides in-depth analytics and reporting.	Limited A/B testing capabilities compared to its competitors.
Kit offers lots of exclusive features that are useful for content creators.	Limited email templates. Requires HTML editing for complex designs.
Kit offers a free migration service for creators with over 5,000 subscribers.
Send unlimited emails with all Kit plans.
Create unlimited landing pages with all plans.
Access to well-made pre-made templates to create signup forms.
Lots of eCommerce features to sell products directly through the platform.
Kit comes with more than 120 integrations.

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Quick Introduction to Kit (Formerly ConvertKit)

Kit, formerly known as ConvertKit, is an all-in-one email marketing platform made for content creators. Many influencers, including Tim Ferris, James Clear, Lil Jon, and more, use Kit.com.

Here are a few things I can do with Kit;

• Create landing pages
• Build email automation
• Create tags
• Audience segments
• Create newsletters and much more

Kit’s primary audience includes;

• Bloggers
• Podcasters
• Course Creators
• Digital Marketers
• Online Coaches
• Authors
• Small Business Owners
• Solopreneurs
• Content Creators and More

Kit helps ALL kinds of creators connect with their audience, automate tasks, streamline their workflow, launch new projects, and generate revenue.

Nathan Barry is the founder and CEO of Kit.com, which was launched in 2013 (originally ConvertKit).

User Interface:

Kit offers an easy-to-use interface, making it accessible to even beginners. 

As you can see above, Kit’s intuitive dashboard provides a clear overview of my email campaigns, top forms and landing pages, subscribers, and other analytics.

From the dashboard, I’ll have access to build an email list, create landing pages, send newsletters, automate, earn revenue, and more.

Kit.com Key Features:

• Email Marketing: Create email campaigns, automate workflows, and segment your audience for targeted messaging.   
• Landing Pages: Create unlimited landing pages to capture leads and drive traffic.   
• Sales Funnels: Build and manage effective sales funnels to increase conversions.
• Digital Products: Sell digital products and subscriptions directly from your platform.

Kit currently has 85 team members across 73 cities and is used by over 640,000 creators worldwide. Kit generates $41MM in annual recurring revenue. It recently introduced a new FREE plan called “Newsletter Plan,” which is free for up to 10,000 subscribers.

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Unleash the Power of Kit.com: A Deep Dive into Core Features

Simple & Effortless to Use

I’ll begin by evaluating how easy it is to use. The interface is designed with first-time users in mind, offering a clean and simple layout.

Here’s what it looks like;

As you can see above, the top bar displays five key sections: Grow, Send, Automate, Earn, and Learn. This clear navigation made it simple for me, even as a new user, to quickly find essential tools such as;

• Landing pages
• Broadcasts
• Email templates
• Support community and more

While the overall interface is clean and modern, but I had a little trouble finding my way around some of the more complex features, like building visual automations.

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Broadcasts and Email Sequences

Kit.com offers a powerful email editor that helps me send;

• Broadcasts (one-time emails)
• Sequences (Multiple email series)

Let me show you how I use both of these options;

Broadcasts: If I want to send one-time email newsletters to my subscribers, I use the Broadcasts option. 

Here are a few reasons I use Kit.com’s “Broadcasts” option;

• I can send timely news or promotions to all my subscribers.
• I can promote anything I want, including webinars, blog posts, or product launches.
• I can easily design eye-catching emails.
• I can analyze results to optimize future campaigns.

Here’s how I use “Broadcasts” to create, send, and share emails with my audience.

To start, I need to click on the Send < Broadcasts to send one-off, non-automated emails to my subscribers.

Then, I just need to click the “New broadcast” option.

It will take me to the Draft page of the Broadcast editor:

This is where I will write and design my Broadcast.

I can easily test different email subject lines by activating the ‘Run an A/B Test’ switch in the ‘Email’ tab on the sidebar.

Email Sequences: If I want to send an email series, I use the “Sequences” option.

Here are some of my favorite reasons to use “Sequences” of Kit.com;

• I can send a series of introductory emails to new subscribers
• I can maintain regular communication by delivering pre-planned emails over time
• I can run time-sensitive promotions with automated email schedules to boost my sales
• I can set it up once and let Kit.com handle the rest, saving me time and effort.

To start, I just need to click on the “Sequences” section and the “New Sequence” button.

The first step after creating a new Sequence is to use the Content tab in the Sequence editor. Here, I compose all the emails that will be part of my automated Sequence.

As you can see above, Kit.com gives me a sample newsletter which I can edit and use different options like when to send the email, pick a template, etc.

Now, let’s create the first email in our Sequence! The editor automatically saves my work, so I don’t need to worry about losing anything. Once I’ve finished writing the email, I can set the preview text to see how my email looks in real-life.

I can customize the appearance of my template by clicking on the ‘Styles’ tab located in the right sidebar.

Then, I can keep adding any number of emails to my sequence. To add another email to my Sequence, I click on the ‘Add Email’ button located in the right sidebar of the Sequence editor.

Here’s a sneak peek of my “free affiliate marketing course” email sequence;

What’s the one thing I didn’t like about Kit.com’s email marketing feature?

Kit’s broadcasting and sequence feature is really helpful, but learning how to use it properly takes some time. Things like dividing your audience into groups (segmentation) and setting up automated email sequences can be tricky initially.

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Visual Automations

Kit.com offers visual automation, making it easy for me to create powerful, automated funnels for my email subscribers. 

Using Kit’s visual automations, I can automatically change how each person gets emails based on what they do. This lets me send them the RIGHT messages at the best time.

It also allows me to segment my subscribers, automate email sequences, and focus on growing my conversions.

To get started, go to Automate < Visual Automations and click on “New Automation”.

Kit gives me access to several pre-made templates to use, or I can create one from scratch.

Once I click ‘Start from scratch’, my new Visual Automation will be created. Then, I’ll need to choose its starting point.

A Visual Automation’s entry point starts when an “action” happens. Here are some examples of entry points:

• Someone signs up for my email list using a specific form or any form on my website.
• I add someone to a specific group or list of subscribers.
• Someone changes their information in my subscriber list.
• Someone buys something from my online store.

Finally, I’ll click the ‘Active’ toggle in the top right corner to turn my Visual Automation on.

That’s it; I’m done with the creation of visual automation.

Here’s a sneak peek of one of the visual automations I created with Kit;

For a practical demonstration, you can visit the following video tutorial from Kit; 

What’s the one thing I didn’t like about Kit.com’s Visual Automations feature?

Sometimes, when I’m working with really complicated workflows, the interface can feel a bit slow or confusing to use, even though it has a lot of helpful features.

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Landing Pages

Creating landing pages on Kit.com is really easy, and I can build lots of high-converting landing pages to build my audience. 

I can design a professional-looking landing page to showcase my products, collect email subscribers, or promote specific products with just a few clicks.

Kit.com provides pre-designed templates that I can use to easily make any changes to suit my needs.

To start, I’ll choose the Landing Page template that works best for my project. Each template has a preview, so I can easily see what they look like before I decide.

The template I choose will open in the Landing Page builder. Then, I need to customize its heading, content, add images, etc.

As you can see above, I can customize every part of my landing page.

On the right side of the landing page builder, I can customize each element on the page including heading font, body font, form’s font, background color, etc.

Once everything is done, I’ll click the ‘Publish’ button in the top right corner to publish my landing page. 

I can also choose a custom domain and a page URL for my landing page. If I’m not sure how to do that, I can use the default domain and URL provided for my landing page account.

While Kit.com’s landing page templates are great for most beginners, I sometimes found them a bit limiting, especially when I wanted to build a unique-looking landing page. 

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Reporting & Analytics

Kit offers extremely basic analytics. 

If you’re NOT a data-driven marketer who needs advanced analytics, Kit may be a good fit. However, those requiring in-depth analytics may try alternatives such as GetResponse.

Here’s what the subscribers’ report looks like;

As you can see, I’ll get essential data like;

• Total subscribers
• Average email open rates
• Average click rates
• Total number of emails sent, purchase made (if any), etc

From “Sequence reports,” I can see a few more data;

As you can see, Kit shows me;

• Total number of email opens, clicks, sends, and unsubscribes from each email
• On the left side, it shows me people who completed the email series, along with the total open rate, subscribers, clicks, etc.

Unlike more advanced platforms like Drip and ActiveCampaign, Kit.com offers more basic analytics features. While it tracks essential metrics such as open rates, click rates, clicks, and unsubscribes, it lacks the in-depth insights and data other premium tools provide.

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User Experience With Kit.com

I’m someone who only suggests products after testing them vigorously and Kit.com quickly became my go-to favorite platform for email marketing.

Kit’s drag-and-drop functionality and clean interface made building email lists and sending newsletters effortless. But yes, it takes some time to get used to ALL its features, especially the automation and setting up email sequences.

Kit.com offers customer support assistance via email, live chat, and knowledgebase.

I also connected with their support staff via live chat to see how fast they’re to respond, and I got an instant reply;

I also took time to explore reviews about Kit from other users, most of them praised it for its simplicity and the way it helped them connect with their audience.

Here’s a user review from TrustRadius;

Here’s another user review from the G2 platform;

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Kit.com Free Vs Premium Plans

Here’s a table that can help you quickly discover the benefits of Free and Premium Plans and choose the one that’s right for you.

Feature	Free (Newsletter Plan)	Creator Plan	Creator Pro Plan
Subscribers	Up to 10,000	0 to 500,000	0 to 500,000
Pricing	$0	Start at $9/month	Start at $25/month
Automations (Visual Builder)	1 Basic	Unlimited	Unlimited
Users	1	2	Unlimited
Email Sequences	1	Unlimited	Unlimited
Landing Pages	Unlimited	Unlimited	Unlimited
Remove Kit branding	No	Yes	Yes
Third-party integrations	No	Yes	Yes
Subscriber engagement scoring	No	No	Yes
Facebook custom audiences	No	No	Yes
Newsletter referral system	No	No	Yes

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Thoughts on Kit.com Pricing 

Kit.com offers three pricing plans, which include;

• Newsletter (it is a free plan)
• Creator and
• Creator Pro

Let’s take a closer look at each plan, starting with the free plan:

Free Plan

Kit’s free plan is great for beginners. It offers one basic visual automation, one email sequence, and supports one user, making it perfect for testing the platform.

Here’s what you’ll get with the Free plan from Kit;

• Create unlimited landing pages, opt-in forms, and email broadcasts
• Audience tagging and segmentation
• Sell digital products
• Run paid newsletters & subscriptions
• API Access
• 24/7 customer support

Creator: Starting at $9 per month

This is the most valuable plan from Kit, and its pricing starts only at $9 per month (for 300 subscribers).

The Creator plan offers unlimited visual automations, unlimited email sequences, and supports two users, making it ideal for growing websites.

Here’s what you’ll get with the Creator plan from Kit;

• All features of the Free Newsletter plan
• Free product recommendations
• Paid product recommendations
• Remove Kit branding
• Integrate with third-party apps
• Create RSS campaigns
• Run polls

Creator Pro: Starting at $25 per month

The Creator Pro plan offers unlimited visual automations, unlimited email sequences, and supports an unlimited number of users, making it suitable for large teams and enterprise-level businesses.

Here’s what you’ll get with the Creator Pro plan from Kit;

• All features of the Creator plan
• Create Facebook custom audiences
• Use the newsletter referral system
• Edit links in sent broadcasts
• Subscriber engagement scoring
• Get deliverability reports
• Access the insights dashboard
• 24/7 priority support

Kit offers a 30-day money-back guarantee. If you find that Kit isn’t the right fit for you, simply contact their support team within 30 days of your purchase to cancel your account and receive a full refund.

Subscriber Migration Service from Kit.com

Switching to Kit is a breeze, thanks to their free migration service, which is included with both Creator and Creator Pro plans. 

Here’s how it works:

• Visit this page to request a migration setup service, and Kit’s team of experts takes care of the rest.
• Kit offers a mini migration for creators with under 5,000 subscribers that seamlessly transfers your subscriber lists, tags, and segments.
• Have more than 5,000 subscribers? Their full migration service goes the extra mile, importing your forms, email sequences, templates, and even automation.

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Top 3 Alternatives to Kit.com

Are you looking beyond Kit? Consider these strong alternatives: 

• Mailchimp (easy-to-use, free plan)
• ActiveCampaign (advanced marketing automation, ideal for eCommerce)
• Drip (personalized emails, great segmentation)

Let’s break down the pros and cons of these alternatives and why they might be a better fit than Kit.

#1. Mailchimp

Mailchimp is an excellent alternative to Kit, offering a free plan. Mailchimp is known for providing a wider range of features, including robust analytics and A/B testing capabilities.

Pros:

• It offers a clean interface that’s easy to use
• Mailchimp offers two editors, the Classic and the New Builder – both are easy to use to manage emails
• Offers a free plan
• Offers an automation feature called Customer Journeys to create automated sequences and follow-ups
• Real-time analytics and reporting
• Wide integrations

Cons:

• MailChimp may suspend or cancel your account if you get many unsubscribe requests or spam complaints.
• Its free plan is really limited with basic features.

#2. GetResponse

If you’re looking for an affordable all-in-one email marketing platform with advanced segmentation, personalization, and A/B testing – GetResponse is a great alternative to Kit. You can read our unbiased review of GetResponse for more details.

Pros:

• Offers drag-and-drop blocks that help you create simple to complex newsletter designs
• Offers a 30-day free trial 
• Send unlimited monthly emails
• AI-powered email marketing
• Excellent marketing automation capabilities, including abandoned carts, feedback reviews, etc.
• Analyze campaign performance with metrics like open rates, click-through rates, and bounce rates.
• Offers a ton of free pre-made email signup forms & popups.

Cons:

• It is expensive compared to Kit, with a starting price of $19/month.
• GetResponse’s website builder is very basic.

#3. Drip

If you’re looking for a conversion-driven email marketing solution, try Drip. It offers powerful features like product recommendations, abandoned cart recovery, etc.

Pros:

• Offers a drag-and-drop email editor with many pre-made templates for wide user cases.
• Excellent set of automation workflows
• Send as many emails as you need
• Get expert email support
• Create targeted segments based on dynamic criteria
• Have unlimited sub-accounts for your team
• Access the open API for advanced integrations

Cons:

• It is expensive as its pricing starts at $39 per month
• There’s a learning curve to properly set up workflows, segmentation, etc.

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FAQs About Kit.com (Formerly ConvertKit)

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Final Thoughts On Kit Review

Personally, I like Kit as it’s a great email marketing tool for creators. I use Kit on my blog because it is easy to use, has a clean interface, and offers powerful features like automation and segmentation. 

While it might lack some advanced features of other tools, it’s perfect for those who want a simple yet affordable way to manage their email list and grow their audience.

Did you find this Kit.com review helpful? Have any questions? Let me know in the comments.