Semrush Free Trial (2025): One, Pro, or Guru? [Which 14 Day Trial Should You Choose?]

Semrush Multiple Free Trials (And Why It’s Confusing)

Semrush has now introduced a new plan called Semrush One, which bundles traditional SEO tools with AI search visibility features in a single package.

At the same time, Semrush continues to offer its older Pro and Guru plans, along with multiple standalone toolkits that come with their own trial periods. So the real problem bothering users is about choosing the right trial without wasting time or accidentally testing the wrong plan.

If this is your first time using Semrush and you’re unsure, then we recommend that you start with the Semrush One. 

This toolkit gives you the entire SEO features (Traditional & AI) free for 14 days. Just explore everything for 14 days. Then you have the option to cancel or downgrade later if you don’t need the AI features.

Please continue reading…

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List of All Free Trials Offered By Semrush

Here you go…

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How to Start the Semrush Free Trial (and Avoid Charges)

Step 1: Choose a Trial Type

As you know, Semrush offers trials on various tools including One, Guru, and Pro.

The first thing is you have to make a decision and navigate to the trial’s official page. 

For quick access:

• Click here to visit the “One” trial page
• Click here to visit the “Pro trial” page
• Click here to visit the “Guru trial” page.

We are choosing a “One trial” as it allows us to explore all SEO and AI features present in Semrush.

Click on “Try for 14 Days” to proceed.

If you choose to go with Pro or Guru, this is what their landing pages look like:

Step 2: Create a Semrush account:

A new Semrush account is mandatory for this offer to work. Enter a new email ID, assign a password to your account, click “Create an account” and check your inbox for a confirmation login code.

Copy that code and enter it on the Semrush website to confirm your new Semrush account.

Step 3: Checkout with your free trial

At this stage, Semrush will ask you for your payment details. Don’t worry, you won’t be charged right away. Semrush just saves the details in case you want to renew your plan after the free trial ends.

You will be able to see all the details related to your free trial on the right-hand side of the screen.

Once you fill in the payment details, click on “Try it Now” and you will be able to start using Semrush without any issues.

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How to Avoid Getting Charged After the Trial? [Cancellation Process]

You have the complete freedom to cancel your free trial anytime during the 14 days. Here is how you can do it.

• Make sure you are logged into Semrush. 
• Click here to get redirected to the cancellation page.
• Find the link titled “Active”, click on it, and later click on “Contact Us” from the drop-down box to move to the next step.

• Now, fill out the account cancellation form and submit it.
• The Semrush customer support team will contact you, simply ask them to end the free trial.

Important Note: Even after canceling, you’ll still have access until the 14-day trial ends.

So the safest approach is:

• Set a reminder for Day 12 or 13
• Cancel if you decide not to continue

Important Note: In case you have been charged after 7 days and you still want to cancel the subscription, then you only have 7 days refund policy.

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What Are The Key Features Available During the Trial?

Here are the key features you will encounter once you take a trial subscription of Semrush Classic SEO & Semrush One:

1. Track AI Search Visibility (Available in the One Plan)

It is important to monitor how your brand is cited by different AI platforms in their tool.

Semrush One helps you to track your website AI visibility in platforms such as ChatGPT, Perplexity, Gemini, etc.

With this feature, you can:

• Check if your website brand appears in AI answers
• See which competitors are mentioned instead
• Discover questions (prompts) where you should be visible but aren’t

This is especially useful if you’re worried about AI tools replacing Google traffic.

2. Track AI Prompts (Available in the One Plan)

This allows you to explore the “AI Prompts” where your brand is currently appearing, or it should be.

You can see prompts where your site already appears. Then, identify prompts where competitors are getting attention and finally adjust your content strategy based on how AI answers questions.

3. AI Competitor Research (Available in the One Plan)

With Semrush One, you can:

• Compare competitor visibility on Google
• Compare how often competitors are cited in AI answers
• Spot “missed opportunities” where AI mentions competitors but not you

This gives a much broader competitive picture than classic SEO alone.

This is just a small glimpse of the features available in the Semrush One trial.

Now, let me show you some amazing features you would find in the SEO Classic (Pro and Guru) trial kit.

4. Domain Overview

The first thing you should do after creating your Semrush account is to plug your domain URL into the domain overview tab under competitive research.

This will give you insights into what your site is doing well and what can be improved.

For example, examining my site bloggerspassion.com reveals a kind of downward trend in organic traffic and keyword rankings, indicating potential penalties or ineffective strategies. Pay attention to trends in your own site’s traffic and keyword performance.

5. Backlinks Analytics: Check your website’s authority score and what’s impacting it

Next, check your authority score, which impacts your site’s ranking ability. If your score is low, focus on building backlinks. 

For moderate scores, the balance between backlink building and creating fresh and unique content. 

High scores indicate an authoritative site, so continue building backlinks and creating quality content.

Examine the backlink section to understand your site’s link profile. A higher percentage of do-follow links is crucial for SEO juice. Identify the types of backlinks your content attracts and adjust your strategy accordingly.

6. Carry out competitor research

After assessing your site, dive into the competitor research tab to analyze your nearest search competitors.

Identify the websites competing for the same keywords and study their content strategies. For instance, a competitor like WomenAndSTEM.org can provide insights into successful keywords and content types.

7. Research for less competitive keywords

Move forward and use the Keyword Magic Tool to find new phrases to target in your content strategy. Filter by keyword difficulty and search volume to identify easy-to-rank keywords with sufficient traffic. For example, targeting phrases like “best SEO tools” can help you create content that attracts more visitors.

8. Don’t forget to use the Content Toolkit of Semrush

Lastly, If you’ve chosen the Pro+ Content Toolkit free trial bundle, remember to utilize the tools available in this additional Semrush Toolkit worth $60/month.

Semrush has moved into AI content generation with a new tool called AI Content Generation. This tool combines Semrush SEO data with ChatGPT’s functionalities to help you create and optimize content. This tool will only be accessible if you have access to the Semrush Content Toolkit.

Once inside the AI Content Creation Tool, you can try the following features:

• Find Content Ideas: It suggests content ideas based on your niche that your audience is actively searching for.
• Generate SEO-Rich Content: Leveraging Semrush top-tier SEO capabilities, you can generate entire articles at no additional cost.
• Use Brand Voices: This feature allows you to define your brand’s voice, tone, and writing style, which this tool will follow when generating articles. This ensures the content is tailored to your preferences and of higher quality compared to generic AI content.
• Optimize Existing Content: You can easily audit and fix your existing content using this tool.

Doing these 5 things will help you get familiar with the basics of Semrush. It’s a vast tool with a lot of data. Every feature has multiple uses, let me know in the comments how you plan to use your trial!

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What Semrush Pricing Plans Apply After the Free Trial Ends

Well, If you navigate to the Semrush Pricing page, you will encounter a range of plans divided into multiple toolkits.

The real money value lies in annual plans. So if you’re thinking of converting your free trial into a paid subscription, then you have to review plans carefully.

Here’s the simplified version of pricing plans so that you can understand in a much better way.

Semrush One Plans:

Plan	Best For	Annual Price	Monthly Price	Key Extras
Starter	Beginners exploring SEO + AI visibility	$165.17/mo	$199/mo	AI Visibility Toolkit, Google + AI tracking, AI Site Audit
Pro+	Growing brands scaling SEO & AI impact	$248.17/mo	$299/mo	Historical data, content optimization, cannibalization analysis
Advanced	Large teams needing automation & API access	$455.67/mo	$549/mo	API access, Share of Voice, third-party migration

Semrush Classic (Pro & Guru Plans):

Plan	Best For	Annual Price	Regular Price	Key Extras
Pro	Beginners & solo projects	$117.33/mo	$139/mo	Core SEO tools, site audit, backlink analysis
Guru	Small businesses	$208.33/mo	$249/mo	Historical data, content optimization, multi-location tracking
Business	Agencies & mid-market teams	$416.66/mo	$499/mo	Share of Voice, API access, extended limits

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Final Words:

I started using Semrush back in 2015, at a time when there was no extended trial option available. If you’re new to the platform today, the current trial period is honestly the best way to get started without risk.

By this point, you don’t need more feature lists or comparisons — you just need a clear starting direction.

If you want to explore everything Semrush offers in one go, starting with the One plan makes the most sense.

It gives you a complete picture of both traditional SEO and how discovery is evolving through AI-powered platforms. You can always downgrade later if you find that you don’t need certain features.

Just keep two things in mind:

• A credit card is required to activate the trial
• If you don’t plan to continue, cancel before the trial period ends to avoid charges

Once canceled, your access will still remain active until the last day, so there’s no downside to testing things properly.

Explore More:

• Semrush Review [My 8+ Years of Experience and Honest Opinion]
• Semrush Alternatives [Budget Friendly]
• Ahrefs Free Trial [How to Claim?]
• Moz Free Trial [7 Days Full Access]

FAQs:

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