15 Best SEMrush Alternatives: Free & Paid Competitors Tools Included [2020 Edition]

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July 5, 2020

Looking for the best SEMrush alternatives in 2020?

Although SEMrush is an exceptional SEO tool which is used by over 4 million people across the world but there are still a few more SEO tools which are great alternatives to SEMrush.

So in this post, we’ll cover some of the best alternatives to SEMrush (including free alternatives).

One of the best things about SEO is, you get access to so many free SEO tools  But the only unfortunate thing is that it’s almost impossible to tell the best SEO tool (when you’ve too many choices).

If you’re following Bloggers Passion for a while, you already know that we love SEMrush tool because of its ability to perform everything from keyword research to backlink analysis to site audits and many more. But it’s bit expensive which costs you around $99.95 per month.

Click This Link if you want to give a try to SEMrush Pro Version worth $99.95 free for the next 30 days before moving to its alternates. You can read my unbiased review of SEMrush from here.

So if you’re looking for top SEMrush alternatives or competitors, this post is a treat for you where you’ll discover top 10 websites like SEMrush. Let’s find them out.

Quick note: We’ve updated the list of top SEMrush alternatives & competitors with a new section where you can find some of the free alternatives to SEMrush.

Top 10 PREMIUM SEMrush Alternatives & Competitors

Best SEMrush alternatives

1. Serpstat

The very first alternative to SEMrush we have in our ultimate list of SEMrush alternatives is Serpstat.

Serpstat is one of the best and affordable SEMrush competitors that you can use to perform competitor analysis, keyword research, position tracking, site audit and backlink research with ease (full review here).

Why should you go for Serpstat?

Here are some of the reasons why Serpstat could be your first choice as a SEMrush alternative.

Great companion for site audits

serpstat tools

Serpstat is an all in one SEO tool that can be used for so many things including keyword research to link analysis but the major reason to go for it is the ability to perform a thorough audit of any website and even each page of the website separately.

Quick note: You can control how frequent you can perform site audits using Serpstat. You can do it daily, weekly or monthly to find and fix all your website SEO related issues to get better search rankings and give better experience to your website visitors.

Discover all your lost backlinks: If you’re into SEO for a while, you know the importance of backlinks, right? Building backlinks is critical however you also need to keep an eye on your lost backlinks. Only then, you can maintain a great link building strategy to keep track of all your links to increase your overall SEO rankings.

But how do you keep track of website lost backlinks? Serpstat lets you find all your lost backlinks with ease so you can find ways to reclaim your lost backlinks.

You can simply use their Backlink Analysis feature and when you click on “Lost Backlinks” section, you’ll find a report which contains all of the backlinks of your site that are lost over the last 3 months along with linking URLs, acceptor URLs, anchors, link type, flow metrics and the date of loss at one go.

Website loading speed issues: If you don’t know what causing your website speed to load slower and if you’re looking for ways to increase your website speed, Serpstat website speed feature can help you with that. You can easily find out all the details like image optimization, browser caching, compression errors etc to speed up your loading times.

Identify excessive redirect issues: You can use Serpstat site audit feature to find all the redirect issues your site has. You can find all the redirect issues including 301, 303 redirect issues etc and direct them into the destination page with direct links.

Identify duplicate content or pages: With Serpstat site audit feature, you can easily find all the duplicate (or repeated) title tags on your site so you can either remove them or update those title tags with unique titles. You can also find all the images with missing alt tags, missing meta description posts, lengthy title tag errors etc.

One simple way to get rid of your duplicate content such as repeated title tags or meta description is to set meta tags «rel=canonical» and «meta name=”robots” content=”noindex, nofollow”» on the duplicate pages otherwise, you can simply use Google’s Disavow tool to get rid of bad content or links from your site.

Find broken links: If your site has 404 error pages (also known as dead links or broken link pages), it can literally hurt your SEO rankings and even lead to site penalization if they are excessive. Here’s where Serpstat site audit feature helps you find all the broken links of your site so you can easily fix them or redirect them to some other working pages on your site.

Great for keyword research

Whether you agree it or not, keyword research is the key to getting better search rankings on Google. With Serpstat, this becomes much easier as it has databases of every country of the world and increased their number of analyzed domains. Its Google USA database is 2.4B now, which is rather more than SEMrush’s one. Also, here you find a ton of long tail keywords, LSI keywords along with the search volume and all the other relevant information and keywords to grow your search traffic and this also works exactly like a great Keyword Spy alternative.

You can use Serpstat cluster research feature to find all the LSI keywords that you want to rank for and you’ll find important metrics like;

  • Search volume: This tells you how many people are searching for the keyword monthly so you can filter low competitive keywords easily.
  • CPC: Also known as Cost Per Click which tells how profitable your keywords are. The high CPC a keyword has, the more money you can make from using and ranking for those keywords.
  • Competition in PPC etc.

Apart from the above features, here’s a list of all the features that you get with Serpstat.

Serpstat Features:

  • Keyword research
  • Related keywords
  • Content marketing ideas
  • On page audit
  • Rank tracker
  • Keyword clustering and text analytics
  • Search analytics
  • Advertising research
  • Multi user system

Serpstat Pros:

  • You can discover international data
  • Find really profitable long tail keyword ideas with ease
  • Search for PPC ads
  • You can easily analyse the keyword trends (to find trending topics in your industry)
  • Track position changes of domains
  • You can easily find and identify your top competitors and many more

Serpstat Cons:

  • Doesn’t show display or video ads
  • Not as much accurate (with keyword research metrics such as analytics, keyword difficulty etc)

Serpstat Pricing:

It offers 4 pricing plans:

Lite: This is the basic plan that costs you $55.20 per month where you can perform 4,000 queries per day and you can track up 15,000 keywords with this plan. This plan is better for starters and who want to explore more about the features of Serpstat before jumping into the advanced pricing plans it offers.

Standard: This plan costs you $119.20 per month where you can perform 5,000 queries per day and you can track up 60,000 keywords with this plan. You can perform in-depth SEO analysis with these plan’s features and limits.

Advanced: This plan costs you $239.20 per month where you can perform 8,000 queries per day and you can track up 150,000 keywords along with chat support with this plan.

Enterprise: This plan costs you $399.20 per month where you can perform 12,000 queries per day and you can track up 300,000 keywords along with phone support and chat support with this plan.

2. SpyFu

Next, we have SpyFu as an alternative to SEMrush.

If you’re looking for tools like SEMrush, SpyFu is a great choice as it is considered as one of the most powerful SEO tools for keyword research & competitor analysis. You can do everything from keyword research to PPC analysis to influencer marketing using SpyFu SEO tool which makes it one of the best affordable alternatives to SEMrush.

Why should you consider using this SEO tool?

Here are the 3 major features that makes SpyFu one of the best alternatives to SEMrush tool.

1. Perform expert level keyword research with SpyFu

With SpyFu, you can easily perform expert level research for finding profitable keyword ideas that can increase your search engine traffic and website sales.

Discovering the new keywords that are profitable is the key to generate more sales to any website. With SpyFu keyword tools, you can easily find long tail keywords by keyword volume and keyword difficulty.

2. Ultimate tool for competitor keyword analysis

spyfu tools

SpyFu has a special feature called Kombat which you can use to find all the profitable keywords and ad keywords used by your competitors. If you’re still struggling to increase your traffic and sales and if you want to uncover all the hidden keywords used by your competitors on their sites to boost their sales and traffic, Kombat is a great addition for you.

With it, you can find all the hidden keywords that are;

  • Used by your competitors
  • Keywords that are bought by your competitors
  • Your competitors PPC ads etc

3. Great for PPC competitor research

PPC keywords are those keyword elements that you or your competitors use for PPC (Pay Per Click) advertising and they are also known as AdWords keywords. Finding profitable PPC keywords is the key to generating more clicks and sales within a limited budget.

Here’s where SpyFu PPC keyword research can help you with it where you can quickly get any website’s PPC keywords for direct answers about what to add to your own PPC campaigns and get new ideas and estimate costs for those PPC keywords to save more and get better results from search.

You can also quickly analyse any of your competitors PPC keywords where you can find out;

  • All the PPC keywords bought by your competitors
  • Estimated monthly budget spent on PPC keywords
  • Easily find out for how long your competitors are doing PPC campaign to drive more visitors from search through ads

SpyFu Features:

  • Easily track all of your keyword rankings
  • Use it for Adwords campaigns
  • PPC competitor research
  • Competitor keyword research tool
  • Easily check your competitor backlinks by keywords
  • The ability to perform influencer marketing

Pros of SpyFu:

  • Powerful package of keyword research tools
  • Not too expensive (when compared to Ahrefs or SEMrush)
  • Unlimited search results
  • Unlimited data exports
  • Unlimited domain overview PDF’s
  • Unlimited Backlinks Searches, Unlimited Competitors Results, Unlimited Keyword Group Results and Unlimited Domain Comparisons (Kombat)

Cons of SpyFu:

  • Limited web wide crawlability
  • Only US, UK databases available

Read: SpyFu Review: Is It Best Tool for Competitor Analysis?

SpyFu Pricing:

SpyFu offers 3 pricing plans which are listed below.

  1. Basic
  2. Professional
  3. Team

Let’s briefly talk about SpyFu pricing plans now so you can choose which plan works best for you.

Basic: It’s the basic plan that costs you $33 per month (billed annually) and you can do unlimited keyword searches, data exports along with 250 sales leads & domain contacts, 5k weekly tracked keyword rankings and 10k top lists results.

Professional: This is perfect for medium sized websites and professional bloggers that costs you $58 per month (billed annually) Apart from those features, you’ll also get 500 sales leads & domain contacts, 15k weekly tracked keyword rankings, 50k top lists results along with 10k API rows returned.

Team: This can also work like a Keyword Spy alternative that costs you $199 per month (billed annually) where you’ll get all the features from Professional plan which is stated above. Apart from that, you’ll also get access to 2000 sales leads & domain contacts, 40k weekly tracked keyword rankings, 75k top lists results and 10k API rows returned with this plan.

If you’re not happy with their features or pricing, you can cancel anytime via Email, Livechat, or Phone and SpyFu also offers 30 days money back guarantee (no questions asked).

3. Web CEO

It is one of the fastest growing SEO companies that offers a lot of SEO tools which you can use to do everything from keyword research to SEO analysis to technical audits. It is also a great alternative to SEMrush you can use to grow your traffic.

What’s so special about Web CEO?

Ultimate keyword research tool with great features

Web CEO SEO tools offers excellent keyword research features with unlimited keyword suggestions and that’s what sets apart this tool from its rivals that put limits on the number of keyword suggestions.

It also gives you local SEO keyword suggestions if you want to rank for local keywords. This is best suited if you’re running an eCommerce store or creating an online business to collect leads and emails in your local areas.

You can also perform competitor keyword analysis using their tool where you can find a ton of relevant and highly profitable keywords that your competitors are ranking for. This information can be really useful to know your competitors keyword strategies and outrank them easily with your own SEO strategies.

You can also perform technical SEO analysis where you can find all the issues, errors, warnings, broken links etc on your site to improve your user experience and site’s visibility in search engines.

A DIY checklist to master your SEO strategy

One of the great things about using Web CEO SEO tools is that it gives you a DIY checklist with every pricing plan. These checklist include everything from keyword research to backlinks to SEO to social media promotion. For instance, you can use their blogging checklist to find effective ways to promote your content to get wide reach, social shares and links to your content.

So let’s now talk about some more features of Web CEO so you’ll get a better idea about whether it’s worth your money or not.

Web CEO Features:

  • Accurate local rank tracking
  • Google Analytics & Search Console integration
  • Keyword research
  • Customizable dashboards
  • Mobile optimization check
  • Page Speed test
  • Competitor metrics

Web CEO Pros:

  • Great for keyword research and rank tracking
  • Automatic report emailing
  • Social media popularity analysis
  • Internal links optimization
  • Email alerts and SEO Roadmap
  • Access to dedicated support

Web CEO Cons:

  • Not as accurate as Ahrefs
  • Not an all in one SEO tool as SEMrush

Web CEO Pricing:

It offers 3 pricing options which include;

  1. Startup (which costs $99 per month)
  2. Corporate (which costs $199 per month)
  3. Agency (which costs $499 per month)

4. Ahrefs

Ahrefs is undoubltedly the #1 SEMrush competitor. Ahrefs quickly gaining popularity among leading SEO tools and it is considered as the one of the most popular SEMrush alternatives because it offers similar features at similar pricing plans. You can perform everything from backlink checking to keyword analysis to competitor research with accurate data (read our complete SEMrush Vs Ahrefs review).

What makes Ahrefs a great SEMrush competitor?

Here are a couple of benefits of using Ahrefs tool.

The most accurate keyword research tool

Their keyword explorer tool gives you all the metrics like:

  • Keyword difficulty
  • Monthly average search volume
  • Clicks
  • Global search volume
  • Keyword ideas etc

Let’s explore about some of the metrics that Keyword Explorer offers you.

Keyword difficulty: Ahrefs keyword difficulty score is what tells you how hard it is for you to rank for a keyword. It is calculated between 0 to 100 and 100 being the hardest to rank for and 0 being the easier to rank for a keyword. So while doing keyword research, this metric plays a key role to pick low hanging keywords (as a rule of thumb, pick those keywords below 50 KD).

Search volume: It also shows you the search volume of any particular keyword that you’re trying to rank for (along with the clicks that the top results are generating for that particular keyword). It also shows you paid ads, volume along with the clicks for the keywords you’re trying to rank for on Google search.

Keyword ideas: You can generate so many keyword ideas that are relevant to your primary keyword idea which allows you to find Phrase match, Having same terms; Also rank for; Search suggestions (autosuggest) to come up with more relevant keyword ideas.

Their content explorer helps you find the most popular content

You can easily find the most popular and shared content for any topic using Ahrefs content explorer feature.

You can easily find the popular content by seeing the following metrics.

  • Social shares: These social shares data include social networks like Twitter, Facebook, LinkedIn and Pinterest.
  • Organic search traffic: This helps you to analyse how many visits a given article is generating from search each month.
  • Referring domains: This tells you how many unique websites are linking to that article that you’re looking for.

Get in-depth and highly useful information of any site with their Site Explorer feature

If you want to find out the backlink profile or organic search engine traffic of any website in the world, you can use Ahrefs site explorer tool to do that. It gives you the most accurate information (I know it because I use several SEO tools for keyword tracking, analysing backlinks, estimating search traffic of a site etc) possible.

site explorer

 

With their Site Explorer feature, you can find out all the information like;

  • Total backlink count of any site (along with newly acquired and lost links)
  • Organic search traffic (along with the keywords)
  • Top performing pages
  • Outgoing links from the site
  • Paid search metrics (PPC keywords, ads etc)

Let us now quickly talk about how the above metrics from Site Explorer can help you easily analysis any website in the world.

Total backlink count: You can find all the referring domains along with the links (both dofollow and nofollow links) of any website that you want to analyse. You can easily find new backlinks, lost backlinks and broken links of any particular domain. You can also find out the content that’s generating more number of backlinks.

Organic search traffic (along with the keywords): You can get the list of all the keywords that are generating traffic to a site or domain from search engines. You can also easily analyse all the progress of any particular website for specific keywords. You can check which pages of a website or domain are getting more traffic from search. You can also find all the competing domains and pages that are ranking for the same keyword on search results.

Outgoing links from the site: This gives you a list of all the domains and websites including URL’s that your targeted website is linking to (along with the anchor text information). You can also easily find if any of their outgoing links are broken or not (so you can use the broken link building strategy to build quality links from that site) that you can also use as SpyFu alternative.

Paid search metrics (PPC keywords, ads etc): You can easily find all the paid keywords that your targeted website is using on Google AdWords to get more visitors, leads and sales to their sites. You can also find out all the ads that are showing up on Google search for any of your targeted website or domain.

Ahrefs Features:

  • Perform accurate keyword research with accurate keyword data
  • Accurate backlink analysis
  • Content research to drive more search traffic
  • Web monitoring
  • Keyword rank tracking
  • Competitive analysis with ease

Ahrefs Pros:

  • Ahrefs crawls over 6 billion pages
  • Their site explorer feature gives you live index of backlinks analysis and content analysis
  • Backlink index checker
  • Easily find keyword positions along with competing domains
  • Access to keyword batch analysis
  • Ahrefs is the #1 keyword research tool used by SEO experts like Neil Patel, Brian Dean etc.

Ahrefs Cons:

  • Great for keyword research but not as big as SEMrush (when it comes to database updates, competitor analysis etc)
  • Bit expensive

Ahrefs Pricing:

Ahrefs offers 4 pricing options which are mentioned below.

  1. Lite
  2. Standard
  3. Advanced
  4. Agency

Let’s talk about them now.

Lite: This is the basic plan which costs you $79 per month where you can create 5 campaigns, add 1 registered user and track 300 keywords.

Standard: This plan costs you $179 per month but perfect for bloggers who want to grow their search engine visibility where you can create 10 campaigns, add 1 registered user and track 1,000 keywords.

Advanced: This plan costs you $399 per month where you can create 25 campaigns, add 3 registered users and track 4,000 keywords.

Agency: This is their most advanced plan which costs you $999 per month where you can create 100 campaigns, add 5 registered users and track 10,000 keywords.

5. SEO PowerSuite

Are you looking for sites like SEMrush? If yes, SEO PowerSuite is for you which is a powerful set of all in one SEO tools package which gives you access to keyword research, backlink analysis, site audits, rank tracker etc at affordable prices (Read SEO PowerSuite Review here).

Why use SEO PowerSuite?

seo powersuite tool

4 tools in ONE package

SEO PowerSuite is a SEO tool package which gives you access to 4 amazing tools at one price which include the following.

  • Rank Tracker: You can get accurate results about where your keywords are ranking on Google search. It includes all the details like ranking data, keyword research, ranking reports, scheduled tasks etc.
  • SEO SpyGlass: You can use this tool for backlink audits and competitor analysis. You can figure out all the backlinks of a site, perform anti-penalty audit and get backlink reports etc.
  • Website Auditor: You can use this tool as a SEMrush competitor for site auditing and complete on site SEO analysis. If you want to get higher rankings and optimize your keywords without getting penalised on Google, this tool can be so handy for you where you can perform website health check, page content optimization and crawling and indexing with reports.
  • Link Assistant: If you want to control and manage all your backlinks at one place, this tool is useful for you. If you want bad links or broken links, you can use this tool to find and analyse all of them.

SEO PowerSuite Features:

  • Keyword research
  • Competitor analysis
  • Website audits
  • Link analysis
  • Rank tracking

SEO PowerSuite Pros:

  • 4 tools in one package at one price
  • Find hundreds of profitable keywords
  • Accurate keyword rank tracking
  • Anti-penalty audits
  • Backlink reports

SEO PowerSuite Cons:

  • It’s a desktop version tool (you’ve to download and run all the content, link and website analysis)

SEO PowerSuite Pricing:

Apart from free version, SEO PowerSuite offers 2 pricing plans where you can get lifetime access to their SEO tools.

  1. Professional (which costs $299)
  2. Enterprise (which costs $699 where you can also export your data)

6. Moz Pro

Moz Pro is the industry leading SEO package which gives you access to a ton of amazing SEO tools. Moz Pro helps you perform a great keyword research to link analysis to page optimization with ease.

What makes Moz Pro a better alternative to SEMrush in 2020?

Here are few of the features that Moz Pro:

Useful page optimization suggestions

One of the most useful things with Moz Pro is that its page optimization score. Just enter a keyword that you want to track and analyse the results along with the URL for the original blog post (your own page URL or your competitors) and when you hit the analyze button, the tool will generate a page score of up to 100.

100 being the best optimized post. If a page is poorly optimized, it will give a low score along with the recommendations and also content suggestions to improve the page score further (by also helping you boost your search rankings of the keyword that you want to rank for).

Here’s how it looks like;

moz tools

In the above screenshot, you’ll see all the things like:

  • Keyword
  • URL
  • Page optimization score
  • Recommendations
  • Solved issues
  • Content suggestions

If your score is good, pick another keyword along with its URL and keep on improving your pages. If not, solve the recommendations along with the content suggestion the tool provides. It’s as simple as that.

Best in the industry site audits

Moz Pro which also works like a  SpyFu alternative offers an incredible feature called Site Crawl Test which helps you easily audit any of your website to find and fix all the SEO related issues to boost your search rankings and traffic.

This feature basically deals with all the website related SEO issues such as duplicate content and titles, server redirects, errors in the title tag or URL, meta descriptions, pages that are blocked with Robots.txt, rel=canonical etc. So it doesn’t matter which technical website SEO related mistakes your site has, you can easily find and fix them.

You can also set crawl alerts to get instant notifications to your email whenever your site faces new technical related issues (dead links, missing meta description, lengthy title tags etc) so you can better optimize your content all the time.

Apart from the above benefits, Moz Pro has a unique benefit which 99% of the other SEO tools don’t offer and that is giving you access to their Q & A forum. It’s a community of Moz associates and SEO experts where you can get information about SEO and find solutions to your website SEO related needs.

You’ll get access to a ton of SEO related information to boost your search rankings, results and website sales by getting access to their Moz Q & A forum. You’ll also get 24/7 support so if you ever stuck, you are just click away from getting help and support from their support staff.

Moz Pro Features:

  • Track your keyword rankings
  • Crawl your site easily
  • Perform site audits
  • Better optimize your pages for SEO
  • Find link building opportunities
  • Keyword Research and Backlink Research
  • SEO Toolbar

Moz Pro Pros:

  • Insightful on page SEO recommendations to boost your search rankings
  • Perform a thorough keyword research
  • Backlink analysis is accurate
  • Site audits to find and fix your website issues
  • Used by SEO experts worldwide
  • Designed and developed by SEO experts for Seos
  • A great community where you can interact and learn so many SEO related things

Moz Pro Cons:

  • Their SEO package of tools functionality is overwhelming (especially for the beginners)
  • Expensive set of tools

Moz Pro Pricing:

Moz Pro offers 4 pricing options which are listed below.

  1. Standard
  2. Medium
  3. Large
  4. Premium

Let’s briefly discuss about them now.

Standard: If you’re just starting out and want to try their SEO tools and features, this plan is best for you which costs you $99 per month with limited features.

Medium: With this plan, you’ll get full access to their keyword research tools without any limits which costs you $149 per month.

Large: If you’re running a small business and want to grow your presence on search engines like Google, this is the best plan which costs you $249 per month.

Premium: This gives you premium features like massive crawl budget, and unlimited user seats per account and costs you $599 per month.

Moz Pro has a 30 day money back guarantee and it also offers a free account for every registered user to Moz tools that give you limited access to MozBar, Keyword Explorer, and Open Site Explorer for backlink research.

You can find the list of all Moz alternatives from here.

7. Majestic

Majestic is one of the best SEMrush alternative SEO tools which crawls over millions of URLs worldwide and has the biggest backlink database repository to help you improve your SEO.

What’s special about Majestic SEO tools?

Site Explorer feature gives you every tiny detail:

With this look like SEMrush, you can easily explore and analyse all the details of your own domain or your competitors domains. It gives you details about the link quality, trust flow, backlinks, anchor text, page information etc.

Here’s how it look like. It gives you all the details of any domain you enter along with the topical trust flow, link quality, citation flow etc.

trust flow majestic tools

It has the largest backlink database index

Majestic has the world’s largest backlink database index which crawls millions of URLs each month and you can also use their bulk backlink checker to analyse hundreds of backlinks at once.

Majestic Features:

  • Site explorer to explore any domain in detail
  • Backlink history checker
  • Search explorer
  • Domain comparison
  • Create campaigns
  • Access to useful Majestic plugins

Majestic Pros:

  • It has the biggest database which is highly useful (1,413,052,059,901 unique URLs crawled until now!)
  • Access to domain analysis
  • Access to browser plugins
  • In-depth reports about domain analytics and backlink analysis

Majestic Cons:

  • No access to PPC metrics (which makes it hard to find what your competitors are doing on paid search)
  • No SERP results
  • It’s not an all in one SEO tool like SEMrush

Majestic Pricing:

It offers 3 pricing plans which are;

  1. Lite
  2. Pro
  3. API

Let’s talk about them now.

Lite: This is the basic plan from Majestic which costs you $49 per month which is ideal for starters and domainers who want to get as much information as possible about domain backlinks, domain trust flow etc metrics.

Pro: This costs $99 per month and ideal for professional bloggers, small businesses and SEO enthusiasts.

API: This is their advanced plan which costs $399 per month and perfect for agencies and developers who want to get more information about links and can register up to 5 users per account.

Majestic offers 7 day money back guarantee and it also offers free chrome and firefox extensions for all the users to analyse backlinks of a site (with limits).

8. Wordtracker

It is considered as one of the most trusted SEO tools for keyword research, rank tracking and competitor analysis which is used by thousands of SEO experts worldwide.

What makes Wordtracker a great SEMrush alternate?

Generate thousands of potential keywords

Wordtracker is known for generating thousands of highly profitable keywords in any industry. You can use it to do keyword research for your own sites, YouTube videos or Amazon affiliate product websites etc to bring more traffic from search engines and improve your website sales with ease.

wordtracker tool

Using Wordtracker for keyword research is really easy and simple. Just enter any keyword or topic idea of your choice on their dashboard and it will give you all the important and necessary information like;

  • Keyword suggestions
  • SERP preview
  • Search volume for the keyword
  • Difficulty to rank for that particular keyword

The main difference between using this amazing SEMrush competitor is, it comprises the keyword data not only from Google but also from other sources like YouTube, Amazon etc.

Wordtracker Features

  • Multiple keyword sources
  • Find relevant keywords for high quality content
  • SERP preview
  • SEO competition metrics
  • Negative keyword search

Wordtracker Pros:

  • You can gather data from Google, Amazon, YouTube etc
  • Keyword difficulty to help you easily filter potential keywords
  • SERP preview along with SEO metrics like trust flow, URL etc
  • Live chat support

Wordtracker Cons:

  • Mainly used as a keyword research and tracking tool

Wordtracker Pricing:

  • Bronze (costs you $27 per month)
  • Silver (costs you $69 per month)
  • Gold (costs you $99 per month)

9. BuzzSumo

BuzzSumo is one of the top SEO and social media tools used by millions of users worldwide to find popular content, find backlink opportunities, influencer outreach, brand monitoring etc.

Why should you use BuzzSumo over other tools?

The ability to find proven content

Hands down, creating great content that’s proven to work is the fastest way to generate more traffic and sales to any website. Here’s where you need to find proven content that goes viral but how can you figure out which content performs well?

Well, with BuzzSumo the answer is easy. You can find popular content in any industry by sorting out the backlinks, social media shares etc. Just enter a keyword or topic of your choice and it will give you all the articles, videos, links or other content with more social shares and backlinks so you can easily pick a topic for your content creation.

To put it simply, BuzzSumo is a great tool for all content creators to find high performing content in any industry so you can create highly shareable and link worthy content without wasting your time and energy.

You can sort out the popular content by:

  • Facebook shares
  • Backlinks count
  • LinkedIn shares
  • Twitter shares
  • Pinterest shares

Great tool for influencer marketing

Majority of the people use BuzzSumo for influencer marketing. We all know how important and essential it is to network with the influencers. Just one tweet from a popular influencer in your industry can literally change your online fate. If you’re still not doing it, you’re making a big mistake.

With BuzzSumo, you can find and analyse influencers in any industry with ease. Just enter a topic or keyword to find all the influencers in your niche to start networking with them. BuzzSumo has great filters to easily filter out all the influencers and sharers by reach, authority, influence and engagement.

Apart from the above features, BuzzSumo can also be used for competitor research to find out where your content or website stands among your competition. You can easily find out the most important things like;

  • Who is sharing the content
  • What content is getting more shares, links or traction
  • Which social media sites are generating more shares to your competitors etc.

BuzzSumo Features

  • Content insights
  • Influencer marketing
  • Content alerts
  • Competitor analysis with ease
  • Backlink analysis
  • Social media analysis
  • Brand monitoring
  • Content curation

BuzzSumo Pros:

  • The interface is so simple and easy to use even for the first time users
  • Pricing is well designed
  • Find popular content in almost any industry
  • Get alerts to your email whenever someone mentions your name or brand (so you can find ways to build links)
  • Great for influencer outreach

BuzzSumo Cons:

  • Not considered as an all in one SEO package like Moz Pro, SEMrush etc.
  • Missing metrics such as keyword competition, search volume metrics etc

BuzzSumo Pricing:

Currently BuzzSumo has 4 pricing plans.

  1. Pro
  2. Plus
  3. Large
  4. Enterprise

Pro: This is the basic plan that costs you $79 per month where you can run unlimited content searches and get alerts for up to 5000 mentions.

Plus: plan that costs you $139 per month where you can run unlimited content searches and get alerts for up to 10,000 mentions.

Large: plan that costs you $239 per month where you can run unlimited content searches and get alerts for up to 20,000 mentions.

Enterprise: plan that costs you $499 per month where you can run unlimited content searches and get alerts for up to 50+ alerts and unlimited mentions.

10. Raven tools

This is a great tool which you can use to perform SEO related tasks, social media tasks and PPC with ease.

Is Raven a great SEO tool?

Monitor backlinks with ease

Raven tools link manage helps you easily monitor all of your backlinks at one place so you can eliminate all the bad links that are causing your site damage in search results.

Even it notifies you whenever you get a new incoming link to your site or you’ll get notified whenever someone removes a link to your site – this will be handy in managing all your backlinks profile effortlessly.

Research competitors to outrank them on Google search

The great thing about using Raven tools is that it uses the solid data from incredible SEO tools like Majestic, Moz, Google AdWords and OpenCalais to give you great information about keywords, backlink and competitor analysis (so you don’t have to pay for those premium tools by getting access to Raven tools).

Raven tools Features:

  • Competitor research
  • Comprises data from premium SEO tools like Majestic, Moz, OpenCalais etc
  • Site auditor
  • Social media reports
  • AdWords reporting

Raven tools Pros:

  • Great for PPC research and AdWords reporting
  • Site auditor helps you monitor the performance of your site with ease
  • Offers search console data
  • Gives both Moz and Majestic stats

Raven tools Cons:

  • Expensive when compared to most of the SEO tools out there

Raven tools Pricing:

Raven tools has 4 pricing options that include;

  1. Start
  2. Grow
  3. Thrive
  4. Lead

Let’s quickly discuss about Raven tools pricing plans so you can find the best package that suits your budget and website needs. Raven tools also works like SEMrush.

Start: is the basic plan that costs you $99 per month (billed annually) and you can add up to 4 users and it supports monthly crawls up to 400k.

Grow: costs you $169 per month (billed annually) and you can add up to 8 users and it supports monthly crawls up to 2 million.

Thrive: costs you $249 per month (billed annually) and you can add up to 20 users and it supports monthly crawls up to 5 million.

Lead: costs you $399 per month (billed annually) and you can add unlimited users and it supports monthly crawls up to 7 million.

Top 5 FREE SEMrush Alternatives & Competitors for 2020

Let’s now talk about some of the free SEMrush alternatives and competitors that you can use in 2020. Although these free alternatives are NOT all-in-one SEO toolkits like SEMrush or Ahrefs but they are helpful for keyword research, link analysis, site audits and so on.

1. Ubersuggest (for Keyword Research & Site Audits)

Ubersuggest is one of the best free keyword research tools out there. If you’re just getting started and looking for free tools to find better keywords, Ubersuggest is the perfect alternative to Semrush for you.

To start, enter a domain or keyword on Ubersuggest.

You can also pick a specific country if you’re looking to target a specific target audience. Click on the Search button to continue. Here’s how it looks like;

ubersuggest demo

Let’s take “fitness apps” as our example and here’s what we get.

ubersuggest keywords demo

As you can see above, you’ll see keyword data including;

  • Search volume
  • SEO difficulty (to rank for that particular keyword)
  • Paid difficulty (estimated competition in paid search)
  • Cost per click (CPC value of the keyword)

You’ll also notice above that, the average web pages that are already ranking in top 10 results have “x” amount of backlinks (which can help you easily identify how easy or hard it is to rank for a particular keyword).

When you scroll down, you’ll see a list of all the keyword ideas for your target keyword phrase.

ubersuggest keyword ideas

As you can see, you’ll find different keyword metrics including;

  • Keyword trend
  • Monthly search volume
  • CPC

Apart from that, you will also get additional information including Related keyword ideas, Questions, Prepositions and Comparisons for your targeted keywords.

When you further scroll down, you’ll also get content ideas for your target keywords which includes information of;

  • Page title URL (competition for your keyword)
  • Estimated visits
  • Backlinks (approximate)
  • Facebook and Pinterest shares

ubersuggest content ideas

Did you know that you can now use Ubersuggest for performing site audits?

Yes, here’s how.

ubersuggest site audit

Just click on the “Site Audit” icon from the left (see the above image) and enter your domain to continue. Once you hit the search button, it instantly shows you;

  • On-page score of your site
  • Organic monthly traffic
  • Organic keywords (you’re already ranking for)
  • Backlinks

It also gives you “Health Check” report where you can find;

  • Critical errors (that should be rectified immediately)
  • Warnings and
  • Recommendations

So yes, Ubersuggest is one of the best SEO tools like SEMrush as it offers you a ton of useful features to find better keywords, perform site audits, analyse backlinks and so on. Although the data is NOT as accurate as paid tools but it’s definitely worth giving a try!

Ubersuggest Pros:

  • Completely free to use (no account setup required) and you can sign in with your Google account for free if you want to get more keyword suggestions and data
  • Unlimited keyword searches
  • Lots of keyword metrics including search volume, difficulty, CPC value, competition and so on
  • Extremely easy to use interface

Ubersuggest Cons:

  • The keyword data is NOT so much accurate (as compared to other paid SEMrush alternatives)
  • Limited keyword suggestions when compared to other paid SEO tools like SEMrush

2. KeywordTool.io (for Keyword Research)

If you’re looking to find long tail keywords, KeywordTool.io is a great free tool for you which generates up to 750 long-tail keywords for every search term.

To get started, visit their site and type any keyword of your choice and hit Enter.

KeywordTool.io demo

You’ll instantly get a ton of keyword suggestions. For our example keyword, it’s giving us over 500 keyword ideas. Have a look.

KeywordTool.io keywords

As you can see above, their free version provides you only long tail keyword suggestions (with their pro version, you can get access to additional keyword data including search volume, trend, CPC value, competition and even more keyword ideas).

Another great reason to use KeywordTool.io for keyword research is it also helps you with “Related questions”.

keywordtool.io questions

As you can see above, you’ll find a ton of related questions to use within your posts or FAQ section to get more traffic from Google (to rank for featured snippets, using such questions within your content helps!).

KeywordTool.io can also be used for YouTube keyword research. So if you’re running a YouTube channel and looking to come up with traffic generating keyword phrases, it’s extremely helpful.

KeywordTool.io youtube

As you can see above, for YouTube and Google search, we took the same example keyword i.e “How to lose weight”.

But the good thing is, KeywordTool.io is showing us unique keyword ideas for each depending on the platform you choose (which itself indicates the keyword suggestions provided by the tool are completely accurate).

Pros of KeywordTool.io:

  • Extremely useful for finding long tail keyword ideas
  • Come up with a ton of related questions for your targeted keyword phrases
  • You can also generate keyword ideas around your primary keyword “prepositions”
  • Get a ton of keyword ideas for YouTube
  • You can also perform keyword research for other platforms including Amazon, Instagram, Twitter, Play Store and so on

Cons of KeywordTool.io:

  • Search volume, trend, CPC etc keyword data is NOT available with their free version (available when you subscribe to their Pro version)

3. Screaming Frog (for Website Crawling)

Screaming Frog is a free tool used for site audits such as website crawling, finding broken links, creating sitemaps and so on. It’s a desktop program that you need to install if you want to perform detailed audits of your site.

To start, visit their site to download their program.

Quick note: The Screaming Frog SEO Spider is available for Windows, Mac and Ubuntu Linux.

Once installed, enter your site URL and the tool will crawl the subdomain you enter and treat all other subdomains it encounters as external links by default.

For example, by entering https://www.screamingfrog.co.uk in the ‘Enter URL to spider’ box at the top and clicking ‘Start’, the Screaming Frog www. subdomain will be crawled.

Screaming Frog crawl

Once crawled, it will show you a list of all the URLs on your site along with response codes, H1, H2 tags, meta keywords, images, Hreflang issues and so on.

You can easily find all the missing or duplicate meta descriptions along with missing or duplicate H1 tags that are affecting your website’s SEO.

Screaming Frog tutorial

As you can see above, Screaming Frog identifies all the Missing or Duplicate issues apart from showing elements that exceed the optimal character length.

You can also export the crawl path report if you want.

Screaming Frog data

The Screaming Frog SEO Spider is also helpful for creating XML sitemaps for your site and it allows you to create an XML sitemap or a specific image XML sitemap, located under ‘Sitemaps’ in the top level navigation.

Here’s how it looks like;

Screaming Frog sitemap

So there you go. Screaming Frog is definitely one of the free SEMrush alternatives and competitors which is primarily helpful for site audits and website link analysis.

Pros of Screaming Frog:

  • Helps you crawl up to 500 websites’ URLs with their free version
  • Easily find broken links (404s) and server errors
  • Discover exact duplicate URLs
  • Analyse page titles and meta descriptions and easily discover all the lengthy titles and meta descriptions
  • Quickly create XML Sitemaps along with Image XML Sitemaps
  • You can connect it to the Google Analytics, Search Console and PageSpeed Insights if you want to dig into your website for even more details
  • You can quickly evaluate internal linking and URL structure using interactive crawl

Cons of Screaming Frog

  • There’s a crawl limit of up to 500 URLs with their free version (with their premium version, you can crawl unlimited URLs). Unless you’ve a website with a ton of URLs, their free version is enough though!
  • It’s a desktop program that you need to download and install to be able to use it

4. Varvy SEO tool (for Site Audits)

Are you looking for a free tool that offers site audits? Then, try Varvy SEO tool as you can easily identify how well a page follows the Google guidelines.

To begin with, visit their site and enter any web page URL and click on Test.

Varvy SEO tool

Scroll down for further assessment of your web page.

Varvy SEO tool data

As you can see above, you can find issues around accessibility, page speed, robots.txt and so on.

Pros of Varvy SEO tool

  • Find out if your site has any page speed issues
  • Easily discover your site’s accessibility issues
  • Find out if any of your web pages has excessive amount of links or not
  • Discover HTML errors if any
  • You can easily discover paid links (and make them nofollow or block using robots.txt file if they ever exist)

Cons of Varvy SEO tool

  • Sometimes the tool shows your blog comments data and notifies you about “missing alt tags” for comment gravaters
  • Mostly used for “basic level site audits” but you can NOT really do in-depth site audits like SEMrush

5. Keyword Planner (for Keyword Research)

Keyword Planner is the grandpa (read “oldest”) of all the keyword research tools and it is widely used for Google Ad keyword research. It is 100% free.

Although Keyword Planner does not provide accurate keyword metrics such as average monthly searches but helps you identify a ton of RELEVANT keyword ideas for your ad campaigns, blog posts etc.

Once you’re on Keyword Planner, enter any keyword of your choice and hit “Get Results”

Keyword Planner research

It instantly shows you a ton of keyword ideas around your target keyword.

Keyword Planner tutorial

As you can see above, you can find useful keyword data including;

  • Related keywords (sorted by relevance)
  • Average monthly searches
  • Competition
  • Bid value for the keyword and so on

You can also add filters if you want to get specific keyword ideas for your ads or blog posts from Keyword Planner.

Keyword Planner filters

As you can see above, you can add filters such as keyword text, competition, bid value, exclude specific keywords and so on to filter your keyword research.

Pros of Keyword Planner

  • Completely free to use (you just need a Google account to sign in)
  • Can be used for ad keyword research (PPC research)
  • You can look at data all the way back to 4 years
  • Gives you suggested bid estimates for each keyword to easily determine your ad budget
  • You can visualise annual keyword performance and holiday trends by CPC, clicks, impressions etc

Cons of Keyword Planner

  • Keyword data (especially average monthly searches) is totally inaccurate
  • Pretty hard to find low competitive or highly profitable keyword ideas (because it’s used by millions of users worldwide and even low competitive keywords are highly competitive using this tool)

Is SEMrush Still Worth Your Money?

So far we discussed about some of the cheaper and free SEMrush alternatives for your SEO needs but we still consider SEMrush is one of the best (if not the only best) tools for all your marketing, SEO and website needs.

Here are 3 major reasons why SEMrush tops the list:

  • Site Audit: With SEMrush site audit feature, you can easily find and fix all your website issues which includes duplicate content, no alt tags, missing meta description, broken links, redirection errors etc.
  • Keyword research: We use SEMrush mainly for keyword research as it’s one of the top tools for finding great keywords which also provides metrics like search volume, relevant keywords, backlinks information etc all at one place.
  • Competitor analysis: SEMrush became popular because of its ability to perform competitor research with accurate information. Want to know your competitors search traffic? Want to know any website’s traffic? Want to know where your competitors are generating their backlinks from? You can get all that information using SEMrush.

Here’s an exclusive link to SEMrush where you can get 30 days free trial worth $99.95.

Browse more SEO Tools:

FAQs | SEMrush Alternatives

1. What does SEMrush do?

SEMRush is one of the best SEO tools that helps you with everything you need to know for your blogging success starting from domain overview, organic research, backlink analysis, keyword overview, traffic analysis and many more.

2. Is there a free version of SEMrush?

Yes, you can start with Pro Account 30 Days Free Trial or Guru Account 14 Days Free Trial to explore all features like SEO, paid search, SMM, etc.

3. How much does SEMrush cost?

Apart from their free trial, SEMrush offers 3 plans, Pro, Guru, and Business, priced at $99.95/month, $199.95/month, and $399.95/month, respectively.

4. Which is better Ahrefs vs SEMrush?

I have been using SEMrush for more than 10 years, and for me, it’s SEMrush because it gives you lots more data as compared to Ahrefs.

5. How do I research keywords for free?

There are lots of tools that facilitate you with keyword research for free like Ubersuggest, KeywordTool.io, etc.

Final thoughts on SEMrush competitors & alternative tools

SEMrush is definitely NOT for everyone. That’s the reason why we’ve provided you with a list of SEMrush alternative tools that you can try.

Although we love SEMrush and highly recommend for everyone who wants to increase their search traffic and sales but we know there are a few more SEO tools that are worth giving a try.

Did you find the above mentioned SEMrush alternatives useful? Or did we miss anything from the list? Share your thoughts in the comments below.

Anil Agarwal

15 Best SEMrush Alternatives: Free & Paid Competitors Tools Included [2020 Edition]Anil Agarwal who owns Bloggerspassion.com, is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade. Bloggers Passion has been featured on premium online sites like Forbes.com, Huffingtonpost, SEMrush, Problogger, Crazy Egg, The Next Web and so on.

14 Comments on "15 Best SEMrush Alternatives: Free & Paid Competitors Tools Included [2020 Edition]"

  1. Fhad Khan says:

    I bought Ahrefs after reading this. Thanks for recommendation.

  2. Best seo tools you have mentioned here, these tools definitely will help seo professional to understand and analyse their website, as well as competitor websites in detail. I have used ahrefs & semrush, these are one of the best tools for optimizing your seo effort. Thanks

  3. Thank you for this post, Anil. I personally use Semrush and I think Ahref and Semrush, both are best for keywords research and analyzing competitors 🙂

    • Yes, it’s true that both Ahrefs and SEMrush are great for keyword research. Not only finding better keywords but you can use these both tools to do so many other things including competitor analysis, backlink research and so on.

  4. Hello Anil,

    SEMrush is definitely one of the best tools out there. It is also true that this is quite expensive compared to others. However, according to me, ahrefs is a good alternative to SEMrush compare to its functionality and features. Thanks for sharing this awesome post.

    Regards,
    Vishwajeet

  5. niraj says:

    Hello Anil,
    when it comes to semrush alternative Ahrefs tool is one of the best. Although Ahrefs is expensive compared to other.
    Thanks for mentioning all the great SEO tools.

  6. Kundan Sharma says:

    i think Ahrefs is the best alternative of SEMrush because it’s help to find backlinks data more accurately.

  7. Ankur Rathour says:

    hey Anil,
    these tools are very helpful i have an question in your 10 tool what tool is most useful for a marketing blog.

  8. James says:

    I personally use Serpstat and Ahrefs as top alternatives to Semrush.
    Serpstat is the cheapest and the most affordable tool I`ve ever met. But Ahrefs has definitely the most accurate backlink data.

  9. shajeer says:

    Hi Anil,

    Thanks for the great review on such number of SEO Tools. I am going to select from here list and buy soon. Let me make the right decision. Once again thanks for the review.

    Regards

  10. Sadhan Pal says:

    Hi Anil,

    Thank you for the nice article. Can I use the trial version of SEMrush tool to find keywords without having credit card?
    By the way, you are the famous blogger from India. Best wishes for you.

    • Hi Sadhan

      You have to share your credit card details before giving a try to SEMrush for free. But you can cancel your membership with them anytime if you are not happy with their SEO tools by sending an email at mail@semrush.com.

  11. Thanks for list sir,Ahref is best alternative of seMursh

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