13 Best Semrush Alternatives: Free And Paid Options [2024]

Are you looking for the best Semrush alternatives in 2024? You are at the right place.

If you haven’t given Semrush a try due to budget constraints, then you can give it a last try with a 14-day free trial.

Semrush is an outstanding SEO tool trusted by over 10 million users globally, and I am proud to be among them.

I have been utilizing Semrush for over 8 years, and I am pleased with the features and the positive impact it has had on my business.

My semrush subscription details

There are a few more SEO tools available in the market that are great alternatives to Semrush.

Best SEMrush alternatives

Should You Really Consider Semrush Alternatives?

Think about this for a minute:

  • Do you feel you’re overspending and underutilizing Semrush’s features (if you already bought it)?
  • Want to save on your subscription costs and move to a feature-rich, affordable alternative?
  • Do you only track basic things like backlinks you gained and keyword ranking, or do you do simple keyword research?
  • Do you think the pricing plan is way out of your budget?

If the answer to any of the above questions is YES, you’re on the right track of looking for alternatives.

See, Semrush is an awesome tool. If you’re not using it, you’ll definitely miss out on many features.

HOWEVER, like any other tool, it’s not suitable for everyone. For instance, It could be overwhelming for some users and expensive for others.

So, without further delay, let’s take a closer look at some of the best free and paid alternatives to Semrush.

Top Semrush Alternatives & Competitors for SEOs

By considering factors like features, user reviews, pricing, and ease of use, I will cover some of the best alternatives to Semrush (including free alternatives). 

For users who are in a hurry, here is my top 3 recommendations:

Semrush AlternativesBest ForPricingFree Trial
SerpstatCompetitor research, Keyword Research, Rank Tracker, Backlink Analysis$59/month
SE RankingKeyword research, Website audits, Backlink checking, Competitor analysis$55/month
Keyword PlannerBasic Keyword ResearchFree

#1. SE Ranking

se ranking

Our Overall Score: 8.5/10

Pricing: Starts at $55/month

Free Plan: 14 Day Free Trial Available

Special Features: Competitive Research, Website Audit, On-Page SEO Checker, Backlink Monitoring

SE Ranking is another affordable alternative to Semrush, starting at just $55/month. It offers a wide range of SEO tools, including keyword research, website audits, backlink checking, competitor analysis, and more.

If you’re looking for an SEO tool that provides 100% accurate keyword rank tracking, SE Ranking is a great option.

Here are some of the features of SE Ranking;

SE Ranking Features:

  • On-Page SEO Checker 
  • Website Audit
  • Rank Tracking
  • SERP Analyzer
  • Backlinks Monitor
  • Keyword Research
  • SEO Report Builder
  • Traffic Analysis
  • Marketing Plan
  • Social Media
  • Keyword Grouper
  • Backlink Checker, and much more

SE Ranking User Interface

Ease Of Use: 8/10

SE Ranking has a clean, modern interface that’s easy on the eyes.

There’s a left sidebar with all the menus, and then there’s a top menu bar where you can navigate and find the key features. You can see the main reports in the center.

The interface is much more similar to Semrush but even more neatly organized. There aren’t a ton of tabs and metrics to overwhelm you while you’re analyzing the data.

However, remember that getting used to the tool can still take a bit of a time. But overall, it’s simple and easy to use.

SE Ranking vs. Semrush

Features:SE Ranking:Semrush:
Keyword Research
Backlink Analysis
Rank Tracking
Competitor Analysis
Site Audit
AI Tools
Keyword Clustering
Social Media Tools
Local SEO
Brand Monitoring

Why Select SE Ranking?

Here are a few major reasons to use SE Ranking over other SEO tools.

1. Feature packed

SE Ranking is a fully feature-packed SEO toolkit that offers a lot of tools under one roof, including;

  • Keyword Rank Tracker
  • Website Audit
  • On-Page SEO Checker
  • Webpage Monitor
  • Keyword Research 
  • Marketing and SEO Plan and more

2. Accurate keyword tracking

One major reason most people use SE Ranking is its ability to accurately track keyword rankings. You can track keyword rankings in any location and device across major search engines with GREAT accuracy.

Want to find out more about SE Ranking? Read our in-depth SE Ranking review to learn more about this amazing tool.

SE Ranking pros and cons


  • SE Ranking is one of the most affordable SEO toolkits as its pricing starts at around $55/month and it is way cheaper than its competitors including Semrush, Ahrefs, Moz, etc.
  • It is one of the few SEO tools that offer 100% accurate position tracking
  • Helps you create an in-depth marketing plan to grow your business
  • Helps you with in-depth website analysis to find and fix all the issues that are preventing your site from getting more search traffic
  • A powerful reporting tool is offered
  • Offers white-label
  • Its on-page checker helps you discover why your pages aren’t ranking high and gives suggestions to fix them
  • Its competitor analysis tool helps you get insights into their SEO and PPC campaigns


  • Lacks a bigger database in keyword research 

SE Ranking Pricing

SE ranking pricing plans start at $55 per month. Now, you’d definitely be missing out on some features like brand monitoring, PPC, and ad campaigns when compared to Semrush.

But SE Ranking has all the essential features that an agency owner, a blogger, professional SEO or a small business owner would need for SEO purposes. And the features you get at the price REALLY make it worth a try.

#2. Serpstat


Our Overall Score: 8/10

Pricing: Starts at $59/month

Free Plan: 7 Day Free Trial Available

Special Features: Keyword Research, Competitor Analysis, Site Audit, Rank Tracking, Backlink Analysis

Serpstat is one of the most affordable Semrush alternatives, starting at just $59/month. You can easily perform competitor analysis, keyword research, position tracking, site audit, and backlink research with Serpstat.

Serpstat can be a good tool for beginners looking for an all-in-SEO tool at a budget price.

Here are some of the features of Serpstat;

Serpstat Features:

  • Competitor research
  • Keyword research
  • Related keywords
  • Keyword trends
  • Content marketing ideas
  • On page audit
  • Rank tracker
  • Keyword clustering and text analytics
  • Search analytics
  • Advertising research
  • Batch domain and keyword analysis
  • Backlink analysis
  • Local SEO
  • AI content tools
  • Multi user system

Serpstat User Interface

Ease of Use: 8/10

Compared to other Semrush and other high-end tools, its user interface is less overwhelming and much easier to use. Some reports are quite easy to navigate and explore. While 

The keyword research tool, in particular, presents data in a clear and concise manner, focusing on the essential data without overwhelming you with a HUGE list of metrics and data. That said, it can still take some time to get used to, especially if you’re coming after using other SEO tools.

Serpstat vs Semrush

Keyword Research
Backlink Analysis
Rank Tracking
Competitor Analysis
Site Audit
AI Tools
Keyword Clustering
Social Media Tools
Local SEO

Why Select Serpstat?

Here are some reasons why Serpstat could be your first choice as a Semrush alternative.

1. Website loading speed issues

If you don’t know what causes your website speed to load slower and are looking for ways to increase your website speed, the Serpstat website speed feature can help you with that. You can easily find out all the details, like image optimization, browser caching, compression errors, etc to speed up your loading times.

2. Find broken links

If your site has 404 error pages (also known as dead links or broken link pages), it can literally hurt your SEO rankings.

Serpstat site audit feature helps you find all the broken links of your site so you can easily fix them or redirect them to some other working pages on your site.

3. Great for keyword research

With Serpstat, keyword research becomes much easier as it has databases of every country of the world and increases the number of analyzed domains. It has a huge database of over 7.3 billion keywords worldwide.

Serpstat pros & cons


  • Discover international data
  • Find really profitable long tail keyword ideas with ease
  • Search for PPC ads
  • Analyze the keyword trends (to find trending topics in your industry) easily
  • Track position changes of domains
  • Easily find and identify your top competitors
  • Find out technical issues on your website
  • Speed up the content creation with AI tools
  • Manage your local business in dozens directories from one tool and many more


  • Doesn’t show display or video ads
  • Not as much accurate (with keyword research metrics such as analytics, keyword difficulty etc)

Serpstat Pricing

Serpstat pricing starts at just $59/month (and only $50 per month when you choose their yearly plan). And in that, you get all the essential features from keyword research, link analysis, and rank tracking.

Overall, Serpstat is a solid choice for beginners and those who are looking for an affordable all-in-one SEO tool. While it may not have all the bells and whistles of more expensive alternatives, it provides a comprehensive set of features at a very competitive price point.

#3. SpyFu


Our Overall Score: 8.5/10

Pricing: Starts at $39/month

Free Plan: Limited Free version available

Special Features: Competitive Research, PPC Analysis

If you’re looking for tools like Semrush, SpyFu is a great choice as it is considered one of the most powerful SEO tools for keyword research & competitor analysis.

You can do everything from keyword research to PPC analysis to influencer marketing using the SpyFu SEO tool, making it one of the best affordable alternatives to Semrush.

SpyFu Features:

  • Easily track all of your keyword rankings
  • Use it for Adwords campaigns
  • PPC competitor research
  • Competitor keyword research tool
  • Easily check your competitor backlinks by keywords
  • The ability to perform influencer marketing

SpyFu User Interface

Ease Of Use: 9/10

SpyFu has a very clean and simple user interface.

Once you’re in the dashboard, you’ll see neatly organized tabs with light color and minimalistic design that’s easy on the eyes.

And once you click those tabs, the relevant reports open up. Overall, analyzing the data with it is a whole lot easier.

Spyfu vs. Semrush

Keyword Research
Backlink Analysis
Rank Tracking
Competitor Analysis
AI Tools
Site Audit
Social Media Tools
Local SEO

Why Select SpyFu?

Here are the two major features that make SpyFu one of the best alternatives to the Semrush tool.

1. Perform expert-level keyword research with SpyFu

With SpyFu, you can easily perform expert-level research to find profitable keyword ideas that can increase your search engine traffic and website sales.

Discovering the new keywords that are profitable is the key to generating more sales for any website. With SpyFu keyword tools, you can easily find long-tail keywords by keyword volume and keyword difficulty.

2. Ultimate tool for competitor keyword analysis

SpyFu has a special feature called Kombat which you can use to find all the profitable keywords and ad keywords used by your competitors. If you’re still struggling to increase your traffic and sales and want to uncover all the hidden keywords used by your competitors on their sites to boost their sales and traffic, Kombat is a great addition for you.

You can find all the hidden keywords that are;

  • Used by your competitors
  • Keywords that are bought by your competitors
  • Your competitors’ PPC ads etc

SpyFu pros and cons


  • Powerful package of keyword research tools
  • Not too expensive (when compared to Ahrefs or Semrush)
  • Unlimited search results
  • Unlimited data exports
  • Unlimited domain overview PDF’s
  • Unlimited Backlinks Searches, Unlimited Competitors Results, Unlimited Keyword Group Results and Unlimited Domain Comparisons (Kombat)


  • Limited web wide crawlability
  • Only US, UK databases available

SpyFu Pricing

SpyFu is a great choice if you’re focused on competitor analysis and keyword research. The competitor analysis features are really powerful. You get deeper insights into your competitors’ SEO and PPC strategies.

And the keyword research tool is top-notch, with extensive data and simple interface helps you find profitable low competition keyword opportunities easily.

And at a starting price of just $39/month, it’s a nice value-for-money option to consider.

#4. Mangools

Our Overall Score: 8.5/10

Pricing: Starts at $29/month

Free Plan: 10-day free trial

Special Features: Keyword Research, SERP Analysis, Rank Tracking, Backlink Analysis,

Mangools is a popular SEO tool that started back in 2014. Initially, it was just their KWFinder that was popular, but gradually, KWFinder turned into a full-fledged SEO tool with more features added to it.

Mangools Features:

  • Keyword research
  • SERP Analysis
  • Backlink Analysis
  • Rank Tracking
  • Site Profile Analysis

Mangools User Interface

Ease of Use: 9.5/10

Mangools has one of the most user-friendly interfaces of any SEO tool on the market. The dashboards are clean, colorful, and easy to navigate, with all the key features accessible from the main menu.

The data is presented in a visual, easy-to-understand format so you can quickly identify the best opportunities.

Mangools vs Semrush

Keyword Research
Backlink Analysis
Rank Tracking
Competitor Analysis
Site Audit
Social Media Tools
Local SEO

Mangools Pros And Cons


  • Great user-friendly interface
  • Strong keyword research features
  • Useful SERP analysis and rank tracking
  • Easy-to-use backlink analysis tool
  • Affordable pricing plans


  • Lacks some advanced features of other SEO tools
  • No in-depth website audit feature as Semrush or other SEO tools
  • The keyword database isn’t as extensive as some competitors

Check out our in-depth review of Mangools to learn more.

Why Select Mangools?

1. Easier To Use With Good Keyword Research Feature

While Semrush is a powerful SEO tool without any doubt, it can also be a bit overwhelming for new users. Mangools, on the other hand, is designed with simplicity in mind.

The interface is much cleaner and more intuitive, making it easier to find the features you need and interpret the data. Plus, their KWFinder makes the keyword research process super easy.

2. Affordable Pricing Compared To Other High-End Tools

While Semrush does offer more advanced features, most of the basic SEO features like rank tracking, keyword research, backlink analysis, and SERP checker is available with Mangools at a much affordable price point.

Mangools Pricing

With Mangools, you get a 10 Day free trial. Their paid plans start at $29/month and you get 25 keyword searches per day. With their $49 per month plan, which is still affordable considering that you get 100 keyword searches per day.

If you’re looking for a powerful yet user-friendly SEO tool, Mangools is an excellent choice. The clean, intuitive interface makes it easy to perform keyword research, track your rankings, and analyze your backlinks, even if you’re new to SEO.

#5. Seobility


Our Overall Score: 7.5/10

Pricing: Starts at $50/month

Free Plan: 14-Day Free Trial Available (Free SEO Tools available with three checks per day limit)

Special Features: Website Audit, Keyword Research, Backlink Analysis

Seobility is an all-in-one SEO tool that started just as a free SEO checker tool in 2013. Over the years, it has gone through many upgrades, like the addition of rank tracking and backlink analysis features. Since 2017, it has been functioning as a full-fledged SEO tool.

With over 500K+ user base worldwide, it is popular among small-scale businesses and agency owners for its affordable pricing and value-packed features.

Seobility Features:

  • Website Audit
  • Backlink Analysis
  • Keyword Research
  • TF*IDF tool

Note: TF*IDF stands for “term frequency-inverse document frequency.” I know, I know. Sounds too technical, right? It’s basically related to keyword density. Don’t worry; it’s an old concept that doesn’t matter much now with advanced technologies like NLP.

Seobility User Interface

Ease Of Use: 9/10

It’s simple enough to use even for an absolute beginner. You’ll be able to easily locate things while doing SEO analysis or keyword research.

The design feels a bit outdated though. But that said, with a bit of a design upgrade, it can easily look like the other high-end competitive SEO tools in the market.

Seobility vs Semrush

Keyword Research
Backlink Analysis
Rank Tracking
Competitor Analysis
Site Audit
Social Media Tools
Local SEO

Why Select Seobility?

1. More Affordable

For just $50 per month, you’re getting 50 requests per day (for keyword research), and up to 25,000 analyzed pages in a single crawl, along with other key features like backlink analysis, rank tracking, and on page analysis feature.

This is a bargain compared to Semrush’s starting plan of $29.95 per month. You could really save a lot on the spending.

2. Nice Website Audit Feature

If one feature for which Seobility is particularly popular in the industry, then it’s this. The Website audit. It gives detailed SEO reports after crawling your whole site and gives specific recommendations to fix your site’s SEO.

Seobility Pros And Cons


  • Easy-to-use tool
  • Detailed website audit reports
  • Affordable pricing plans
  • All essential SEO features included
  • Great rank tracking that updates daily


  • The user interface could be better – it needs an overall design upgrade.
  • Some features (like the Local SEO) lack depth compared to other tools like ahrefs or semrush.

Seobility Pricing

There are three pricing plans. The free basic plans come with limited features. Whereas, the paid plans start at $50 per month and another higher tier plan at $200 per month.

You also get 14 Days free trial which is enough to try out the tool and get some hands-on experience with it.

Overall, if you’re looking for a simple keyword research tool with a basic site audit and backlink analysis without paying a lot, then Seobility is a good option to consider.

#6. SEO PowerSuite

seo powersuite tool

Our Overall Score: 8/10

Pricing: Starts at $299/year (Free version available)

Free Plan: Free version with limited features

Special Features: Rank Tracking, Competitive Research, Link Assistant, Website Audit

SEO PowerSuite is a freemium tool that provides both free and paid plans. Earlier, SEO PowerSuite offered lifetime paid plans with one-time payment, but now it has started charging per year basis.

SEO PowerSuite provides an all-in-one SEO tools package that gives you access to keyword research, backlink analysis, site audits, rank tracker.

SEO PowerSuite Features:

  • Keyword research
  • Competitor analysis
  • Website audits
  • Link analysis
  • Rank tracking

SEO Powersuite User Interface

Ease of Use: 7.5/10

SEO PowerSuite is a bit different from other SEO tools on this list. It’s a desktop application, which means you’ll need to download and install it on your computer. This can be a pro or a con, depending on your preferences.

The interface is not as good as Ahrefs or Ubersuggest offers; it’s actually pretty basic and simple. But guess what? It’s enough to get the job done. You’ll find all the features and data you need, even if the presentation isn’t as polished as some web-based tools.

One thing to note is that because SEO PowerSuite is a desktop application, it can be a bit resource-intensive. If you have an older or slower computer, you might experience some lag or slow down when running the tools.

SEO Powersuite vs. Semrush

Features:SEO PowersuiteSemrush:
Keyword Research
Backlink Analysis
Rank Tracking
Competitor Analysis
AI Tools
Site Audit
Social Media Tools
Local SEO

Why Select SEO PowerSuite?

Provides 4 Tools in ONE package

SEO PowerSuite is an SEO tool package that gives you access to 4 amazing tools at one price, including the following.

  • Rank Tracker: You can get accurate results about where your keywords are ranking on Google search. It includes all the details like ranking data, keyword research, ranking reports, scheduled tasks, etc.
  • SEO SpyGlass: You can use this tool for backlink audits and competitor analysis. You can figure out all the backlinks of a site, perform anti-penalty audits, get backlink reports, etc.
  • Website Auditor: You can use this tool as a Semrush competitor for site auditing and complete on site SEO analysis. If you want to get higher rankings and optimize your keywords, this tool can be so handy for you where you can perform website health check, page content optimization and crawling and indexing with reports.
  • Link Assistant: If you want to control and manage all your backlinks at one place, this tool is useful for you. If you want bad links or broken links, you can use this tool to find and analyze all of them.

SEO PowerSuite Pros And Cons


  • 4 tools in one package at one price
  • Find hundreds of profitable keywords
  • Accurate keyword rank tracking
  • Anti-penalty audits
  • Backlink reports


  • It’s a desktop version tool (you’ve to download and run all the content, link and website analysis)

SEO PowerSuite Pricing

SEO PowerSuite is a solid choice if you’re looking for an all-in-one desktop-based SEO solution. With tools covering everything from keyword research to backlink analysis to site audits, it’s got everything most SEO professionals NEED.

The fact that there’s a free version is a nice bonus, even if it does have limited features. And the paid plans, starting at $299/year, are more affordable than many web-based SEO tools.

#7. Ahrefs


Our Overall Score: 8.5/10

Pricing: Starts at $99/month

Free Plan: Limited Free Version Available

Special Features: Backlink Analysis, Keyword Research, Site Audit, Rank Tracking, Content Explorer

Ahrefs is undoubtedly the #1 Semrush competitor and gives tough competition to Semrush. It is considered one of the most popular Semrush alternatives because it offers similar features at similar pricing plans.

If you are looking for a powerful alternative to Semrush without having budget constraints, then you must go with Ahrefs without any doubt.

You can perform everything from backlink checking to keyword analysis to competitor research with accurate data (read our complete Semrush vs Ahrefs article).

Ahrefs Features:

  • Perform accurate keyword research with accurate keyword data
  • Accurate backlink analysis
  • Content research to drive more search traffic
  • Web monitoring
  • Keyword rank tracking
  • Competitive analysis with ease

Ahrefs User Interface

Ease Of Use: 9/10

Ahrefs offers loads of features. But interestingly, the user interface design is so well organized that it won’t feel as overwhelming as its competitors like Semrush.

On the ahrefs dashboard, you can easily find all the menu options on the left sidebar. It does have a bit of a learning curve – like most other advanced SEO tools.

But you’d be able to easily figure it out with a bit of usage. In fact, the design is so user-friendly that it would easily end up being your go-to SEO tool.

Ahrefs vs. Semrush

Keyword Research
Backlink Analysis
Rank Tracking
Competitor Analysis
AI Tools
Site Audit
Social Media Tools
Local SEO

Why Select Ahrefs?

Here are a couple of benefits of using the Ahrefs tool.

1. The most accurate keyword research tool

Their keyword explorer tool gives you all the metrics like:

  • Keyword difficulty
  • Monthly average search volume
  • Clicks
  • Global search volume
  • Keyword ideas etc

2. Get in-depth and highly useful information about any site with their Site Explorer feature

If you want to find out the backlink profile or organic search engine traffic of any website in the world, you can use the Ahrefs site explorer tool to do that. It gives you the most accurate information, I can say, after using several SEO tools for keyword tracking, analyzing backlinks, and estimating the search traffic of a site.

3. Paid search metrics (PPC keywords, ads, etc)

You can easily find all the paid keywords that your targeted website is using on Google AdWords to get more visitors, leads, and sales to their sites. You can also find all the ads showing up on Google search for any of your targeted websites or domains.

Ahrefs Pros And Cons


  • Ahrefs crawls over 6 billion pages
  • Their site explorer feature gives you live index of backlinks analysis and content analysis
  • Backlink index checker
  • Easily find keyword positions along with competing domains
  • Access to keyword batch analysis
  • Ahrefs is the #1 keyword research tool used by SEO experts like Neil Patel, Brian Dean etc.


  • Great for keyword research but not as big as SEMrush (when it comes to database updates, competitor analysis etc)
  • Bit expensive

Ahrefs Pricing

Ahrefs pricing starts at $99/month and you don’t get any free trial. You do get a limited site explorer and site audit features in the free version. But to get full features, you have to shift to one of their paid plans.

Remember that Ahrefs has introduced a credit-based pricing system. If you don’t use it properly it can turn out to be equally or even more expensive than Semrush itself. So that’s something worth considering.

But with all that said, if you want a reliable tool used by professional SEOs and agencies, then Ahrefs is a SOLID option.

Read: Best Ahrefs Alternatives to Use in 2024

#8. Moz Pro

Moz Pro

Our Overall Score: 8.5/10

Pricing: Starts at $99/month

Free Plan: 30-day free trial

Special Features: On-Page Optimization Score, Site Crawl Test, Keyword Research, Backlink Analysis

Moz is one of the oldest SEO software companies that was founded in 2004 by Rand Fishkin and Gillian Muessig.

Moz Pro is the industry-leading SEO package that gives you access to a ton of amazing SEO tools. Moz Pro helps you perform great keyword research to link analysis to page optimization with ease.

Moz Pro Features:

  • Track your keyword rankings
  • Crawl your site easily
  • Perform site audits
  • Better optimize your pages for SEO
  • Find link building opportunities
  • Keyword Research and Backlink Research
  • SEO Toolbar

Moz Pro User Interface

Ease of Use: 8/10

Moz Pro is much easier to use than Semrush. When you open, All the tabs and data fields are neatly organized which makes it simple to understand all the data. I like the minimalistic design of their dashboard.

Although getting used to it can take a bit of a time, especially for new users. But overall, it’s much less overwhelming and handy to use.

Moz Pro vs. Semrush

Features:Moz ProSemrush:
Keyword Research
Backlink Analysis
Rank Tracking
Competitor Analysis
AI Tools
Site Audit
Social Media Tools
Local SEO

What Select Moz Pro?

Here are a few of the features that Moz Pro:

1. Useful page optimization suggestions

One of the most useful things about Moz Pro is its page optimization score. Just enter a keyword that you want to track and analyze the results along with the URL for the original blog post (your own page URL or your competitors) and when you hit the analyze button, the tool will generate a page score of up to 100.

2. Best in the industry site audits

Moz Pro, which also works like a SpyFu alternative, offers an incredible feature called Site Crawl Test, which helps you easily audit any of your websites to find and fix all the SEO-related issues to boost your search rankings and traffic.

This feature deals with all website-related SEO issues, such as duplicate content and titles, server redirects, errors in the title tag or URL, meta descriptions, pages blocked with Robots.txt, rel=canonical, etc. So it doesn’t matter which technical website SEO-related mistakes your site has, you can easily find and fix them.

Moz Pro Pros And Cons


  • Insightful on page SEO recommendations to boost your search rankings
  • Perform a thorough keyword research
  • Backlink analysis is accurate
  • Site audits to find and fix your website issues
  • Used by SEO experts worldwide
  • Designed and developed by SEO experts for Seos
  • A great community where you can interact and learn so many SEO related things

Moz Pro Cons:

  • Their SEO package of tools functionality is overwhelming (especially for the beginners)
  • Expensive set of tools

Moz Pro Pricing

Moz Pro has been around in the industry for more than two decades now. You get a lot of features from on-page optimization to site crawl and rank tracking and keyword research.

Of course, all that power comes at a price. Moz Pro plans start at $99/month, which may be steep for some users. But if you’re serious about SEO and want a tool that can really help you boost your rankings, Moz Pro is definitely worth considering.

#9. Ubersuggest

ubersuggest backlinks

Our Overall Score: 9/10

Pricing: Starts at $12/month ($120-lifetime plan also available)

Free Plan: Limited free plan available

Special Features: Keyword Research, Competitive Analysis, Backlink Data, Site Audit

Ubersuggest is a popular SEO tool especially known for its free plan in which you get 3 searches per day. It’s great for doing keyword research, competitor analysis as well as rank tracking with a user-friendly interface.

Ubersuggest Features:

  • Keyword Research
  • Backlink Analysis
  • Competitive Analysis
  • Site Audit
  • Rank Tracking

Ubersuggest User Interface

Ease of Use: 9/10

One of the biggest strengths of Ubersuggest is its clean, simple interface. Even if you’re new to SEO, you’ll find the tool easy to use.

All the essential options like keyword research, site audit, ranking tracking, and more are well organized in the left sidebar. And the reports are neatly arranged one after the other – making research and analysis of the data super EASY.

Ubersuggest vs Semrush

Keyword Research
Backlink Analysis
Rank Tracking
Competitor Analysis
AI Tools
Site Audit
Social Media Tools
Local SEO

Why Select Ubersuggest?

1. Affordable Pricing

One of the main reasons for choosing Ubersuggest is its AFFORDABLE pricing. Plans start at just $12/month, which is MUCH CHEAPER than many other SEO tools.

Plus, you also have the option of purchasing a lifetime deal, which makes it even more convenient.

And despite the low price, you get access to all of Ubersuggest’s features, making it a GREAT VALUE for money pick.

2. User-Friendly Interface

Another big advantage of Ubersuggest is its user-friendly interface. It’s the perfect blend of advanced features packed into a streamlined user interface. For bloggers, SEO professionals, and those who are new to SEO and find it more complex to use, Ubersuggest is a solid option.

Ubersuggest Pros And Cons


  • Affordable pricing plans
  • User-friendly interface that’s easy to navigate
  • Strong keyword research features
  • Useful competitive analysis data
  • Good backlink tracking and analysis


  • Some features are less comprehensive than competitors
  • It may not have an equally large database as other competitors

Ubersuggest Pricing

If you’re looking for the most affordable and complete SEO tool, then this is it. Pricing starts at just $12 per month.

Plus, you’ll also have the option to opt for a lifetime deal starting at only $120, which is great if you don’t prefer subscription services. Just pay one time and enjoy its benefits worry-free!

If you’re looking for an affordable, user-friendly SEO tool, Ubersuggest is a GREAT choice. It may not have ALL the advanced features of more expensive tools, but it covers all the SEO essentials and is perfect for beginners and small businesses.

The keyword research and competitive analysis features are VERY STRONG, and the site audit tool provides actionable insights for improving your on-page and technical SEO.

Top FREE Semrush Alternatives for 2024

Most free Semrush alternatives either offer limited searches or are not as comprehensive as Semrush.

For instance, a good free Semrush alternative is Ubersuggest, which we have already discussed. It comes with all the essential and keyword search features but offers limited searches per day. In the free plan, you get only three searches per month.

That said, here are some more free alternative options that are worth exploring:

#10. KeywordTool.io

keywordtoolio suggestions

Another good free Semrush alternative. However, its free plan offers you search volume, trends, and CPC metrics for only the first keyword in your search report.

To unlock metrics for all other keyword ideas in the report, you’ve to get their paid plans.

#11. Google Keyword Planner

google keyword planner research

Keyword planner is a great way to get a rough idea of the volume of keywords. But there are a few important considerations with it.

First, it’s more geared towards advertisers and not a publisher-only tool. Secondly, you don’t get precise search volume data; it only shows you the volume in ranges. Furthermore, it only helps you in keyword research; what about backlink analysis, SEO audit, and more?

#12. Google Search Console

google search console

Google Search Console offers valuable insights into your website’s performance, such as the keywords driving traffic to your site and the number of clicks and impressions your pages receive.

While it may not offer all the advanced features of Semrush, it’s a great starting point for understanding your website’s search presence and identifying areas for improvement.

You can use it to find new content ideas or improve existing posts on your blog.

google trends keyword research

Google Trends is another useful free Semrush alternative that can help you understand the popularity and search volume of keywords over time.

All you have to do is enter a keyword or topic in the search bar.

And then, you can see how interest in that term has evolved, identify seasonal patterns, and compare the relative popularity of different keywords.

This information can be valuable for content planning, as it allows you to focus on topics that are currently trending or have consistent interest.

However, Google Trends doesn’t provide exact search volumes or detailed keyword suggestions as Semrush does.

It’s more of a complementary tool to gauge general interest and trends rather than a full SEO solution.

Read: Best Google Keyword Planner Alternatives for 2024

Here’s a quick comparison of Semrush, Ahrefs, and Moz, giving you an ultimate understanding of their features and pricing.

Which Is Better?SemrushAhrefs Moz
PricingStarts at $129.95/MonthStarts at $99/MonthStarts at $99/Month
SEO reporting (including white label reports)?YesNoYes
Number of Tracked Websites553
Users Allowed111
Tracked Keywords & Update Frequency500 (Daily)500 (Weekly)300 (Weekly)
Pages to crawl using Site Audit (Monthly)100,00010,000100,000 (weekly)
Can you find toxic links?YesNoNo
Accurate keyword volume offered?YesNoNo
Free trial offered?YesNoYes
Trial Link

Browse more SEO Tools:

Frequently Asked Questions | Free Semrush Alternatives 2024

Which is better, Ahrefs vs Semrush?

Semrush offers over 60 SEO tools under one platform and costs $129.95/mo, whereas Ahrefs costs $99/mo and offers limited tools. Semrush is superior to Ahrefs.

How do I research keywords for free?

Many tools facilitate you with keyword research for free like Ubersuggest, KeywordTool.io, etc.

Which is the best SEO tool?

Semrush, Ahrefs, and Serpstat are some of the best SEO tools available in the market.

What is the best free alternative to Semrush?

Ubersuggest is an excellent free alternative to Semrush. If you’re looking for an affordable option, go with SE Ranking.

What sites are like Semrush but free?

Here are a few free alternatives to Semrush;
– Ubersuggest
– KeywordTool.io

Is Semrush really free?

Yes, you can start with a Pro Account 14 Days Free Trial to explore all features like SEO, paid search, SMM, etc.

Final Thoughts on Semrush Alternatives

Semrush is definitely NOT for everyone. That’s why I’ve provided you with a list of Semrush alternative tools you can try.

Here’s a quick recap of them:

  • SE Ranking: The Best Overall Pick
  • Serpstat: The Best Feature-Packed SEO Tool
  • SpyFu: Best For Competitive Research
  • Mangools: Best For Keyword Research
  • Seobility: Best For Website Audit
  • SEO PowerSuite: Best For Link Analytics
  • Ahrefs: Best For In-Depth SEO Research
  • Moz Pro: Best For SEO Professionals
  • Ubersuggest: Best For Bloggers And Small Businesses

And then there are free alternatives like KeywordTool.io, Google Keyword Planner, Google Search Console And Google Trends.

Although I love Semrush and highly recommend it to everyone who wants to increase their search traffic and sales, I shared a few more SEO tools that are worth trying.

Did you find the above-mentioned Semrush alternatives helpful? Or did we miss anything from the list? Share your thoughts in the comments below.

About Author
Anil Agarwal is the Founder of Bloggerspassion. He is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade Now. He has been featured in Over 100 Publications including Forbes, The HuffPost, HubSpot, Shopify, Semrush, Kinsta, Bluehost, Hostinger and G2.com etc. Know more about Anil Agarwal from here.

Reader Comments (15)

  1. Thank you so much I found just what I was looking for. when it comes to semrush alternative Ahrefs tool is one of the best. I have used ahrefs & semrush, these are one of the best tools for optimizing your seo effort.

  2. Best seo tools you have mentioned here, these tools definitely will help seo professional to understand and analyse their website, as well as competitor websites in detail. I have used ahrefs & semrush, these are one of the best tools for optimizing your seo effort. Thanks

  3. Thank you for this post, Anil. I personally use Semrush and I think Ahref and Semrush, both are best for keywords research and analyzing competitors 🙂

    • Yes, it’s true that both Ahrefs and SEMrush are great for keyword research. Not only finding better keywords but you can use these both tools to do so many other things including competitor analysis, backlink research and so on.

  4. Hello Anil,

    SEMrush is definitely one of the best tools out there. It is also true that this is quite expensive compared to others. However, according to me, ahrefs is a good alternative to SEMrush compare to its functionality and features. Thanks for sharing this awesome post.


  5. Hello Anil,
    when it comes to semrush alternative Ahrefs tool is one of the best. Although Ahrefs is expensive compared to other.
    Thanks for mentioning all the great SEO tools.

  6. hey Anil,
    these tools are very helpful i have an question in your 10 tool what tool is most useful for a marketing blog.

  7. I personally use Serpstat and Ahrefs as top alternatives to Semrush.
    Serpstat is the cheapest and the most affordable tool I`ve ever met. But Ahrefs has definitely the most accurate backlink data.

  8. Hi Anil,

    Thanks for the great review on such number of SEO Tools. I am going to select from here list and buy soon. Let me make the right decision. Once again thanks for the review.


  9. Hi Anil,

    Thank you for the nice article. Can I use the trial version of SEMrush tool to find keywords without having credit card?
    By the way, you are the famous blogger from India. Best wishes for you.

    • Hi Sadhan

      You have to share your credit card details before giving a try to SEMrush for free. But you can cancel your membership with them anytime if you are not happy with their SEO tools by sending an email at [email protected].


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