11 Best Semrush Alternatives: Free & Paid Competitors [2024 Edition]

Are you looking for the best Semrush alternatives in 2024? You are at the right place.

If you haven’t given Semrush a try due to budget constraints, then you can give it a last try with a 14-day free trial.

Semrush is an outstanding SEO tool trusted by over 10 million users globally, and I am proud to be among them.

I have been utilizing Semrush for over 8 years, and I am pleased with the features and the positive impact it has had on my business.

My semrush subscription details

There are a few more SEO tools available in the market that are great alternatives to Semrush.

Before moving to alternatives, let’s have a look at the various excellent features offered by Semrush. That way, you can compare Semrush features with other alternatives listed here.

  • Semrush offers you a BIG keyword database which gives you access to over 25 billion keywords.
  • It helps you easily discover toxic links on your site so you can use the Google Disavow tool to improve your organic rankings.
  • Gives access to content marketing toolkit. It covers everything from topic research to writing, optimization, and tracking your content performance.
Best SEMrush alternatives

Top Semrush Alternatives & Competitors for SEOs

By considering factors like features, user reviews, pricing, and ease of use, I will cover some of the best alternatives to Semrush (including free alternatives). 

For users who are in a hurry, here is my top 3 recommendations:

Semrush AlternativesBest ForPricingFree Trial
SerpstatCompetitor research, Keyword Research, Rank Tracker, Backlink Analysis$59/month
SE RankingKeyword research, Website audits, Backlink checking, Competitor analysis$55/month
Keyword PlannerBasic Keyword ResearchFree

1. Serpstat

serpstat

Serpstat is one of the most affordable Semrush alternatives, starting at just $59/month. You can easily perform competitor analysis, keyword research, position tracking, site audit, and backlink research with Serpstat.

Serpstat can be a good tool for beginners looking for an all-in-SEO tool at a budget price.

Here are some of the features of Serpstat;

Serpstat Features:

  • Competitor research
  • Keyword research
  • Related keywords
  • Keyword trends
  • Content marketing ideas
  • On page audit
  • Rank tracker
  • Keyword clustering and text analytics
  • Search analytics
  • Advertising research
  • Batch domain and keyword analysis
  • Backlink analysis
  • Local SEO
  • AI content tools
  • Multi user system

Why should you go for Serpstat over Semrush?

Here are some reasons why Serpstat could be your first choice as a Semrush alternative.

1. Website loading speed issues

If you don’t know what causes your website speed to load slower and are looking for ways to increase your website speed, the Serpstat website speed feature can help you with that. You can easily find out all the details, like image optimization, browser caching, compression errors, etc to speed up your loading times.

2. Find broken links

If your site has 404 error pages (also known as dead links or broken link pages), it can literally hurt your SEO rankings.

Serpstat site audit feature helps you find all the broken links of your site so you can easily fix them or redirect them to some other working pages on your site.

3. Great for keyword research

With Serpstat, keyword research becomes much easier as it has databases of every country of the world and increases the number of analyzed domains. It has a huge database of over 7.3 billion keywords worldwide.

Serpstat pros & cons

Pros:

  • Discover international data
  • Find really profitable long tail keyword ideas with ease
  • Search for PPC ads
  • Analyse the keyword trends (to find trending topics in your industry) easily
  • Track position changes of domains
  • Easily find and identify your top competitors
  • Find out technical issues on your website
  • Speed up the content creation with AI tools
  • Manage your local business in dozens directories from one tool and many more

Cons:

  • Doesn’t show display or video ads
  • Not as much accurate (with keyword research metrics such as analytics, keyword difficulty etc)

Serpstat Pricing

Serpstat offers the following 3 pricing plans.

1. Individual: This is the cheapest plan from Serpstat. The individual plan costs $59/ month and offers the following features. 

  • Add 1 user
  • 100 searches per day
  • 5 projects to track, analyze, and audit
  • 10,000 position checks per month
  • 30,000 pages to audit
  • 50,000 rows of export per month

2. Team: This plan is great for in-house SEO teams. The team plan costs $119/ month and offers the following features. 

  • Add 3 users
  • 500 searches per day
  • 25 projects to track, analyze, and audit
  • 50,000 position checks per month
  • 150,000 pages to audit
  • 250,000 rows of export per month

3. Agency: This plan is great for SEO teams and agencies. The agency plan costs $479/ month and offers the following features. 

  • Add 30 users
  • 5000 searches per day
  • 250 projects to track, analyze, and audit
  • 500,000 position checks per month
  • 1.5 million pages to audit
  • 2.5 million rows of export per month

2. SE Ranking

se ranking

SE Ranking is another affordable alternative to Semrush, starting at just $55/month. It offers a wide range of SEO tools, including keyword research, website audits, backlink checking, competitor analysis, and more.

If you’re looking for an SEO tool that provides 100% accurate keyword rank tracking, SE Ranking is a great option.

Here are some of the features of SE Ranking;

SE Ranking Features:

  • On-Page SEO Checker 
  • Website Audit
  • Rank Tracking
  • SERP Analyzer
  • Backlinks Monitor
  • Keyword Research
  • SEO Report Builder
  • Traffic Analysis
  • Marketing Plan
  • Social Media
  • Keyword Grouper
  • Backlink Checker, and much more

Why should you use SE Ranking over Semrush?

Here are a few major reasons to use SE Ranking over other SEO tools.

1. Feature packed

SE Ranking is a fully feature-packed SEO toolkit that offers a lot of tools under one roof, including;

  • Keyword Rank Tracker
  • Website Audit
  • On-Page SEO Checker
  • Webpage Monitor
  • Keyword Research 
  • Marketing and SEO Plan and more

2. 100% accurate keyword tracking

One major reason most people use SE Ranking is its ability to accurately track keyword rankings. You can track keyword rankings in any location and device across major search engines with 100% accuracy.

Want to find out more about SE Ranking? Read our in-depth SE Ranking review to learn more about this amazing tool.

SE Ranking pros and cons

Pros:

  • SE Ranking is one of the most affordable SEO toolkits as its pricing starts at around $55/month and it is way cheaper than its competitors including Semrush, Ahrefs, Moz, etc.
  • It is one of the few SEO tools that offer 100% accurate position tracking
  • Helps you create an in-depth marketing plan to grow your business
  • Helps you with in-depth website analysis to find and fix all the issues that are preventing your site from getting more search traffic
  • A powerful reporting tool is offered
  • Offers white-label
  • Its on-page checker helps you discover why your pages aren’t ranking high and gives suggestions to fix them
  • Its competitor analysis tool helps you get insights into their SEO and PPC campaigns

Cons:

  • Lacks a bigger database in keyword research 

SE Ranking Pricing

SE Ranking offers three pricing plans;

  1. Essential plan
  2. Pro plan
  3. Business plan

1. Essential: This is the cheapest plan from SE Ranking. The essential plan costs $55/ month and offers the following features.

  • Add 10 projects
  • Website Audit for 100,000 pages
  • Track up to 750 keywords 
  • Monitoring for 17,500 backlinks
  • Check backlinks for 50 domains/day
  • On-page audit: 20 pages
  • Add 1 user

2. Pro: This plan costs you $109 per month and offers the following features.

  • Add unlimited projects
  • Website Audit for 250,000 pages
  • Track up to 2000 keywords. 
  • Monitoring for 30,000 backlinks
  • Check backlinks for 100 domains/day
  • On-page audit: 30 pages
  • Add 3 users

3. Business: This plan is best suited for businesses or agencies. The business plan costs $239 per month and offers the following features.

  • Add unlimited projects
  • Website Audit for 700,000 pages
  • Track up to 2500 keywords. 
  • Monitoring for 90,000 backlinks
  • Check backlinks for 300 domains/day
  • On-page audit: 100 pages
  • Add 5 users

3. SpyFu

spyfu

If you’re looking for tools like Semrush, SpyFu is a great choice as it is considered one of the most powerful SEO tools for keyword research & competitor analysis.

You can do everything from keyword research to PPC analysis to influencer marketing using the SpyFu SEO tool, making it one of the best affordable alternatives to Semrush.

SpyFu Features:

  • Easily track all of your keyword rankings
  • Use it for Adwords campaigns
  • PPC competitor research
  • Competitor keyword research tool
  • Easily check your competitor backlinks by keywords
  • The ability to perform influencer marketing

Why should you consider using this SEO tool?

Here are the two major features that make SpyFu one of the best alternatives to the Semrush tool.

1. Perform expert-level keyword research with SpyFu

With SpyFu, you can easily perform expert-level research to find profitable keyword ideas that can increase your search engine traffic and website sales.

Discovering the new keywords that are profitable is the key to generating more sales for any website. With SpyFu keyword tools, you can easily find long-tail keywords by keyword volume and keyword difficulty.

2. Ultimate tool for competitor keyword analysis

SpyFu has a special feature called Kombat which you can use to find all the profitable keywords and ad keywords used by your competitors. If you’re still struggling to increase your traffic and sales and want to uncover all the hidden keywords used by your competitors on their sites to boost their sales and traffic, Kombat is a great addition for you.

You can find all the hidden keywords that are;

  • Used by your competitors
  • Keywords that are bought by your competitors
  • Your competitors’ PPC ads etc

SpyFu pros and cons

Pros:

  • Powerful package of keyword research tools
  • Not too expensive (when compared to Ahrefs or Semrush)
  • Unlimited search results
  • Unlimited data exports
  • Unlimited domain overview PDF’s
  • Unlimited Backlinks Searches, Unlimited Competitors Results, Unlimited Keyword Group Results and Unlimited Domain Comparisons (Kombat)

Cons:

  • Limited web wide crawlability
  • Only US, UK databases available

SpyFu Pricing

SpyFu offers 3 pricing plans which are listed below.

  1. Basic
  2. Professional
  3. Team

Let’s briefly talk about SpyFu pricing plans now so you can choose which plan works best for you.

1. Basic plan: This plan costs $39/month and you’ll get the following features.

  • 10k rows search results (where you can see all the data)
  • 10k rows data exports
  • 100 domain overview PDF’s
  • 250 sales leads and domain contacts
  • 5k weekly tracked keyword rankings
  • 6 months historical data

2. Professional plan: This is the most recommended plan that costs $79/month. You’ll get the following features;

  • Unlimited search results (where you can see all the data)
  • Unlimited data exports
  • Unlimited domain overview PDF’s
  • 500 sales leads & domain contacts
  • 15k weekly tracked keyword rankings
  • 10+ years historical data
  • 10k API rows returned
  • Custom branded reporting

3. Team plan: This plan costs $299/month and you’ll get the following features.

  • Unlimited search results
  • Unlimited data exports
  • Unlimited domain overview PDF’s
  • 2000 sales leads & domain contacts
  • 40k weekly tracked keyword rankings
  • 10+ years historical data
  • 10k API rows returned
  • Custom branded reporting
  • 5 user logins

If you’re not happy with their features or pricing, you can cancel anytime via Email, LiveChat, or Phone, and SpyFu also offers 30-day money-back guarantee (no questions asked).


4. Ahrefs

ahrefs

Ahrefs is undoubtedly the #1 Semrush competitor and gives tough competition to Semrush. Ahrefs quickly gaining popularity among leading SEO tools, and it is considered one of the most popular Semrush alternatives because it offers similar features at similar pricing plans.

If you are looking for a powerful alternative to Semrush without having budget constraints, then you must go with Ahrefs without any doubt.

You can perform everything from backlink checking to keyword analysis to competitor research with accurate data (read our complete Semrush vs Ahrefs article).

Ahrefs Features:

  • Perform accurate keyword research with accurate keyword data
  • Accurate backlink analysis
  • Content research to drive more search traffic
  • Web monitoring
  • Keyword rank tracking
  • Competitive analysis with ease

What makes Ahrefs a great Semrush competitor?

Here are a couple of benefits of using the Ahrefs tool.

1. The most accurate keyword research tool

Their keyword explorer tool gives you all the metrics like:

  • Keyword difficulty
  • Monthly average search volume
  • Clicks
  • Global search volume
  • Keyword ideas etc

2. Get in-depth and highly useful information about any site with their Site Explorer feature

If you want to find out the backlink profile or organic search engine traffic of any website in the world, you can use the Ahrefs site explorer tool to do that. It gives you the most accurate information, I can say, after using several SEO tools for keyword tracking, analyzing backlinks, and estimating the search traffic of a site.

3. Paid search metrics (PPC keywords, ads, etc)

You can easily find all the paid keywords that your targeted website is using on Google AdWords to get more visitors, leads, and sales to their sites. You can also find all the ads showing up on Google search for any of your targeted websites or domains.

Ahrefs pros and cons

Pros:

  • Ahrefs crawls over 6 billion pages
  • Their site explorer feature gives you live index of backlinks analysis and content analysis
  • Backlink index checker
  • Easily find keyword positions along with competing domains
  • Access to keyword batch analysis
  • Ahrefs is the #1 keyword research tool used by SEO experts like Neil Patel, Brian Dean etc.

Cons:

  • Great for keyword research but not as big as SEMrush (when it comes to database updates, competitor analysis etc)
  • Bit expensive

Ahrefs Pricing

Ahrefs offers 4 pricing options which are mentioned below.

  1. Lite
  2. Standard
  3. Advanced
  4. Agency

Let’s talk about them.

1. Lite: This plan costs $99/month and provides you with the following features.

  • Add 1 user
  • Add up to 5 projects
  • 100,000 crawl credits
  • Track up to 750 keywords

2. Standard: This plan costs $199/month and provides you with the following features.

  • Add 1 user
  • Add up to 20 projects
  • 500,000 crawl credits
  • Track up to 2000 keywords

3. Advanced: This plan costs $399/month and provides you with the following features.

  • Add 3 users
  • Add up to 50 projects
  • 1.5 million crawl credits
  • Track up to 5000 keywords

4. Agency: This plan costs $999/ month and provides you with the following features.

  • Add 5 users
  • Add up to 100 projects
  • 5 million crawl credits
  • Track up to 10,000 keywords

Read: Best Ahrefs Alternatives to Use in 2024


5. SEO PowerSuite

seo powersuite tool

SEO PowerSuite is a freemium tool that provides both free and paid plans. Earlier, SEO PowerSuite offered lifetime paid plans with one-time payment, but now it has started charging per year basis.

SEO PowerSuite provides an all-in-one SEO tools package that gives you access to keyword research, backlink analysis, site audits, rank tracker.

SEO PowerSuite Features:

  • Keyword research
  • Competitor analysis
  • Website audits
  • Link analysis
  • Rank tracking

Why should you use SEO PowerSuite over Semrush?

Provides 4 Tools in ONE package

SEO PowerSuite is an SEO tool package that gives you access to 4 amazing tools at one price, including the following.

  • Rank Tracker: You can get accurate results about where your keywords are ranking on Google search. It includes all the details like ranking data, keyword research, ranking reports, scheduled tasks, etc.
  • SEO SpyGlass: You can use this tool for backlink audits and competitor analysis. You can figure out all the backlinks of a site, perform anti-penalty audits, get backlink reports, etc.
  • Website Auditor: You can use this tool as a Semrush competitor for site auditing and complete on site SEO analysis. If you want to get higher rankings and optimize your keywords without getting penalised on Google, this tool can be so handy for you where you can perform website health check, page content optimization and crawling and indexing with reports.
  • Link Assistant: If you want to control and manage all your backlinks at one place, this tool is useful for you. If you want bad links or broken links, you can use this tool to find and analyse all of them.

SEO PowerSuite pros and cons

Pros:

  • 4 tools in one package at one price
  • Find hundreds of profitable keywords
  • Accurate keyword rank tracking
  • Anti-penalty audits
  • Backlink reports

Cons:

  • It’s a desktop version tool (you’ve to download and run all the content, link and website analysis)

SEO PowerSuite Pricing

Apart from the free version, SEO PowerSuite offers 2 pricing plans.

1. Professional: This plan costs you $299/year and provides you with the following features;

  • Unlimited keywords to track
  • Site crawling & auditing
  • In-app content optimization
  • Unlimited backlink tracking & link auditing
  • Unlimited link prospecting & outreach
  • Saving projects
  • Scheduled SEO tasks

2. Enterprise: This plan costs you $499/year. You get all the features of the professional plan along with the following additional features;

  • Scheduling reports and report delivery
  • Saving reports in PDF
  • Data export in .csv, .sql, .HTML

6. Moz Pro

Moz Pro

Moz is one of the oldest SEO software companies that was founded in 2004 by Rand Fishkin and Gillian Muessig.

Moz Pro is the industry-leading SEO package that gives you access to a ton of amazing SEO tools. Moz Pro helps you perform great keyword research to link analysis to page optimization with ease.

Moz Pro Features:

  • Track your keyword rankings
  • Crawl your site easily
  • Perform site audits
  • Better optimize your pages for SEO
  • Find link building opportunities
  • Keyword Research and Backlink Research
  • SEO Toolbar

What makes Moz Pro a better alternative to Semrush in 2024?

Here are a few of the features that Moz Pro:

1. Useful page optimization suggestions

One of the most useful things about Moz Pro is its page optimization score. Just enter a keyword that you want to track and analyze the results along with the URL for the original blog post (your own page URL or your competitors) and when you hit the analyze button, the tool will generate a page score of up to 100.

2. Best in the industry site audits

Moz Pro, which also works like a SpyFu alternative, offers an incredible feature called Site Crawl Test, which helps you easily audit any of your websites to find and fix all the SEO-related issues to boost your search rankings and traffic.

This feature deals with all website-related SEO issues, such as duplicate content and titles, server redirects, errors in the title tag or URL, meta descriptions, pages blocked with Robots.txt, rel=canonical, etc. So it doesn’t matter which technical website SEO-related mistakes your site has, you can easily find and fix them.

Moz Pro pros and cons

Pros:

  • Insightful on page SEO recommendations to boost your search rankings
  • Perform a thorough keyword research
  • Backlink analysis is accurate
  • Site audits to find and fix your website issues
  • Used by SEO experts worldwide
  • Designed and developed by SEO experts for Seos
  • A great community where you can interact and learn so many SEO related things

Moz Pro Cons:

  • Their SEO package of tools functionality is overwhelming (especially for the beginners)
  • Expensive set of tools

Moz Pro Pricing

Moz Pro offers 4 pricing options which are listed below.

  1. Standard
  2. Medium
  3. Large
  4. Premium

Let’s discuss each plan.

1. Standard: This is best for beginners that cost you $99/month. You’ll get the following features with this plan;

  • 3 campaigns
  • 300 keyword rankings
  • 150 keyword queries per month
  • 100,000 pages crawled/week
  • 5000 backlinks queries/month
  • 1 user seat

2. Medium: This plan costs you $179/month, and provides you the following features.

  • 10 campaigns
  • 1500 keyword rankings
  • 5000 keyword queries per month
  • 500,000 pages crawled/week
  • 20,000 backlinks queries/month
  • 2 user seats

3. Large: This plan is great for businesses and agencies and costs $299/month. You’ll get the following features.

  • 25 campaigns
  • 3000 keyword rankings
  • 15,000 keyword queries per month
  • 1.25M pages crawled/week
  • 70,000 backlinks queries/month
  • 3 user seats

4. Premium: This plan is ideal for agencies and in-house marketing teams and costs $599/month. You’ll get the following features.

  • 50 campaigns
  • 4500 keyword rankings
  • 30,000 keyword queries per month
  • 2M pages crawled/week
  • 100,000 backlinks queries/month
  • 5 user seats

Moz Pro offers a 30-day free trial account to access the premium tool. You can also use a free account for every registered user to Moz tools that give you limited access to MozBar, Keyword Explorer, and Open Site Explorer for backlink research.


7. BuzzSumo

buzzsumo

BuzzSumo is one of the top SEO and social media tools used by millions of users worldwide to find popular content, find backlink opportunities, influencer outreach, and brand monitoring.

If you are equally working on social media growth along with your website SEO, then BuzzSumo can be an ideal option. This is the only tool in this list that provides the detail of most accurately popular content across all platforms.

BuzzSumo Features

  • Content insights
  • Influencer marketing
  • Content alerts
  • Competitor analysis with ease
  • Backlink analysis
  • Social media analysis
  • Brand monitoring
  • Content curation

Why should you use BuzzSumo over other tools?

1. The ability to find proven content

With BuzzSumo, you can find popular content in any industry by sorting out the backlinks, social media shares, etc.

You can sort out the popular content by:

  • Facebook shares
  • Backlinks count
  • LinkedIn shares
  • Twitter shares
  • Pinterest shares

2. Great tool for influencer marketing

With BuzzSumo, you can easily find and analyze influencers in any industry. Just enter a topic or keyword to find all the influencers in your niche to start networking with them. BuzzSumo has great filters to easily filter out all the influencers and sharers by reach, authority, influence, and engagement.

Apart from the above features, BuzzSumo can also be used for competitor research to find out where your content or website stands among your competitors. You can easily find out the most important things like;

  • Who is sharing the content
  • What content is getting more shares, links or traction
  • Which social media sites are generating more shares to your competitors etc.

BuzzSumo pros and cons

Pros:

  • The interface is so simple and easy to use even for the first time users
  • Pricing is well designed
  • Find popular content in almost any industry
  • Get alerts to your email whenever someone mentions your name or brand (so you can find ways to build links)
  • Great for influencer outreach

Cons:

  • Not considered as an all in one SEO package like Moz Pro, SEMrush etc.
  • Missing metrics such as keyword competition, search volume metrics etc

BuzzSumo Pricing

Currently, BuzzSumo has 4 pricing plans.

  1. Content creation
  2. PR & Comms
  3. Suite
  4. Enterprise

1. Content creation: This is the basic plan that costs you $99 per month and provides the following features

  • Unlimited content searches
  • Access to 1 user
  • Set up 2 custom alerts to get notifications of media mentions.
  • Content analyzer
  • Trending feeds
  • Question analyzer

2. PR & comms: This plan costs $299/month where you get everything in the content creation plan, plus the following features

  • Access to 5 user
  • Setup 5 custom alerts
  • Media database & outreach
  • Coverage reports
  • Slack integration

3. Suite: This plan costs $499/month where you get everything in the PR & comms plan, plus the following features

  • Access to 10 user
  • Setup 10 custom alerts
  • YouTube analyzer
  • Advanced chrome extension
  • Article uploads

4. Enterprise: This plan costs $499/month where you get everything in the suite plan, plus the following features.

  • Access to 30 user
  • Setup 50 custom alerts
  • RSS Feed
  • Granular Location Search
  • Early Access To New Features

8. Raven Tools

raven tool

This is a great tool that you can use to perform SEO-related tasks, social media tasks, and PPC with ease.

Raven tools Features:

  • Competitor research
  • Comprises data from premium SEO tools like Majestic, Moz, OpenCalais etc
  • Site auditor
  • Social media reports
  • AdWords reporting

Why should you go for Raven?

1. Monitor backlinks with ease

Raven Tools link management tool helps you easily monitor all of your backlinks in one place so you can eliminate all the bad links that are causing your site damage in search results.

Even it notifies you whenever you get a new incoming link to your site or you’ll get notified whenever someone removes a link to your site – this will be handy in managing all your backlinks profile effortlessly.

2. Research competitors to outrank them on Google search

Raven uses solid data from incredible SEO tools like Majestic, Moz, Google AdWords, and OpenCalais to give you great information about keywords, backlinks, and competitor analysis. So you don’t have to pay for those premium tools by getting access to Raven tools.

Raven tools pros and cons

Pros:

  • Great for PPC research and AdWords reporting
  • Site auditor helps you monitor the performance of your site with ease
  • Offers search console data
  • Gives both Moz and Majestic stats

Cons:

  • Expensive when compared to most of the SEO tools out there

Raven tools Pricing:

‘Raven Tools’ has 4 pricing options that include;

  1. Small Biz
  2. Start
  3. Grow
  4. Thrive
  5. Lead

Let’s quickly discuss Raven tools pricing plans so you can find the best package that suits your budget and website needs.

1. Small Biz: this is the basic plan that cost $49/month and provide the following features

  • 50k monthly pages crawl
  • 1,500/month keyword SERP tracking
  • 25,000 monitored links
  • 2 campaigns/domains
  • Access to 2 users

2. Start: This plan costs $109/month and provides the following features.

  • 400k monthly pages crawl
  • 15,000/month keyword SERP tracking
  • 50,000 monitored links
  • 20 campaigns/domains
  • Access to 4 users

3. Grow: This plan costs $199/month and provides the following features.

  • 2 million monthly pages crawl
  • 20,000/month keyword SERP tracking
  • 75,000 monitored links
  • 80 campaigns/domains
  • Access to 8 users

4. Thrive: This plan costs $299/month and provides the following features.

  • 5 million monthly pages crawl
  • 25,000/month keyword SERP tracking
  • 100,000 monitored links
  • 160 campaigns/domains
  • Access to 20 users

5. Lead: This plan costs $479/month and provides the following features.

  • 7 million monthly pages crawl
  • 30,000/month keyword SERP tracking
  • 150,000 monitored links
  • 320 campaigns/domains
  • Access to 40 users

Top 3 FREE Semrush Competitors for 2024

Let’s now talk about some FREE Semrush alternatives and competitors you can use in 2024. Although these free alternatives are NOT all-in-one SEO toolkits like Semrush or Ahrefs, they are helpful for keyword research, link analysis, site audits, etc.

1. Ubersuggest

Ubersuggest is one of the best freemium keyword research tools out there. If you’re just getting started and looking for freemium tools to find better keywords, Ubersuggest is the perfect alternative to Semrush for you.

To start, enter a domain or keyword on Ubersuggest.

You can also pick a specific country if you’re looking to target a specific target audience. Click on the Search button to continue. Here’s what it looks like;

ubersuggest demo

Let’s take “fitness apps” as our example and here’s what we get.

ubersuggest keywords demo

As you can see above, you’ll see keyword data including;

  • Search volume
  • SEO difficulty (to rank for that particular keyword)
  • Paid difficulty (estimated competition in paid search)
  • Cost per click (CPC value of the keyword)

You’ll also notice above that, the average web pages that are already ranking in the top 10 results have an “x” amount of backlinks (which can help you easily identify how easy or hard it is to rank for a particular keyword).

When you scroll down, you’ll see a list of all the keyword ideas for your target keyword phrase.

ubersuggest keyword ideas

As you can see, you’ll find different keyword metrics, including;

  • Keyword trend
  • Monthly search volume
  • CPC

When you further scroll down, you’ll also get content ideas for your target keywords which include information of;

  • Page title URL (competition for your keyword)
  • Estimated visits
  • Backlinks (approximate)
  • Facebook and Pinterest shares

Did you know that you can now use Ubersuggest for performing site audits?

Yes, here’s how.

ubersuggest site audit

Just click on the “Site Audit” icon from the left (see the above image) and enter your domain to continue. Once you hit the search button, it instantly shows you;

  • On-page score of your site
  • Organic monthly traffic
  • Organic keywords (you’re already ranking for)
  • Backlinks

So yes, Ubersuggest is one of the best SEO tools like Semrush as it offers you a ton of useful features to find better keywords, perform site audits, analyze backlinks, and so on. Although the data is NOT as accurate as paid tools, it’s worth trying!

Ubersuggest Features

  • Keyword Research
  • Backlink Analysis
  • Site Audit
  • Competitor Analysis
  • Traffic Analyzer

Ubersuggest pros and cons

Pros:

  • Completely free to use (no account setup required) and you can sign in with your Google account for free if you want to get more keyword suggestions and data
  • Unlimited keyword searches
  • Lots of keyword metrics including search volume, difficulty, CPC value, competition and so on
  • Extremely easy to use interface

Cons:

  • The keyword data is NOT so much accurate (as compared to other paid SEMrush alternatives)
  • Limited keyword suggestions when compared to other paid SEO tools like SEMrush

Ubersuggest paid plans

Ubersuggest offers 3 paid plans that include;

1. Individual plan: This plan costs 12/month or $120 for a lifetime deal. You get the following features

  • 150 searches/day
  • 1 domains
  • 125 tracked keywords/domain
  • 5 competitors/domain
  • 20k keyword suggestion/month
  • Site audit 1k pages/week
  • 1 user

2. Business plan: This plan costs 20/month or $200 for a lifetime deal. You get the following features

  • 300 searches/day
  • 7 domains
  • 150 tracked keywords/domain
  • 50k keyword suggestions/month
  • Site audit 5k pages/week
  • 10 competitors/domain
  • 2 users

3. Enterprise plan: This plan costs 40/month or $400 for a lifetime deal. You get the following features

  • 900 searches/day
  • 15 domains
  • 300 tracked keywords/domain
  • 15 competitors/domain
  • 100k keyword suggestion/month
  • Site audit 10k pages/week
  • 5 users

2. KeywordTool.io

If you’re looking to find long-tail keywords, KeywordTool.io is a great free tool for you that generates up to 750 long-tail keywords for every search term.

To get started, visit their site and type any keyword of your choice and hit Enter.

KeywordTool.io demo

You’ll instantly get a ton of keyword suggestions. For our example keyword, it’s giving us over 500 keyword ideas. Have a look.

KeywordTool.io keywords

As you can see above, their free version provides only long-tail keyword suggestions (with their pro version, you can access additional keyword data, including search volume, trend, CPC value, competition, and even more keyword ideas).

Another great reason to use KeywordTool.io for keyword research is it also helps you with “Related questions”.

keywordtool.io questions

As you can see above, you’ll find a ton of related questions to use within your posts or FAQ section to get more traffic from Google (to rank for featured snippets, using such questions within your content helps!).

KeywordTool.io features

  • Get keyword suggestions from multiple search engines including Google, Bing, YouTube, etc
  • Accurate search volume
  • Build keyword lists
  • Bulk search volume analysis
  • Discover suggested bids on Google Ads
  • API access
  • Related keyword suggestions
  • Keywords trend and CPC
  • Competition of the keywords
  • Question-based keywords and more
  • Get keyword data from over 190 countries
  • Export all the data into Excel or CSV file 

KeywordTool.io pros and cons

Pros:

  • Extremely useful for finding long tail keyword ideas
  • Come up with a ton of related questions for your targeted keyword phrases
  • You can also generate keyword ideas around your primary keyword “prepositions”
  • Get a ton of keyword ideas for YouTube
  • You can also perform keyword research for other platforms including Amazon, Instagram, Twitter, Play Store and so on

Cons:

  • Search volume, trend, CPC etc keyword data is NOT available with their free version (available when you subscribe to their Pro version)

KeywordTool.io Pricing

KeywordTool.io’s free version offers limited features. If you want to unlock all the features, go with their any of 3 premium plans which are mentioned below.

1. Pro Basic: This plan costs you $69/month and offers the following features.

  • Search volume data
  • Competitor keyword analysis
  • Generates 2x more keywords
  • Bulk search volume analysis to generate 7000 keywords per day
  • Access to 1 user account

2. Pro Plus: This plan costs you $79/month and offers the following features.

  • Search volume data
  • CPC data
  • Google Ads competition data
  • Competitor keyword analysis
  • Generates 2x more keywords
  • Bulk search volume analysis to generate 35,000 keywords per day
  • Access to 5 user accounts

3. Pro Business: This plan costs $159/month and offers the following features.

  • Search volume data
  • CPC data
  • Google Ads competition data
  • Competitor keyword analysis
  • Generates 2x more keywords
  • 50 API requests
  • Bulk search volume analysis to generate 70,000 keywords per day
  • Access to 10 user accounts

3. Keyword Planner

Keyword Planner is the grandpa (read “oldest”) of all the keyword research tools and it is widely used for Google Ad keyword research. It is 100% free.

Although Keyword Planner does not provide accurate keyword metrics such as average monthly searches but helps you identify a ton of RELEVANT keyword ideas for your ad campaigns, blog posts, etc.

Once you’re on Keyword Planner, enter any keyword of your choice and hit “Get Results”

Keyword Planner research

It instantly shows you a ton of keyword ideas around your target keyword.

Keyword Planner tutorial

As you can see above, you can find useful keyword data including;

  • Related keywords (sorted by relevance)
  • Average monthly searches
  • Competition
  • Bid value for the keyword and so on

Keyword Planner features

  • Keyword Research
  • Search Volume Data
  • Keyword Trends
  • Bid Estimates
  • Keyword Grouping
  • Location and Language Targeting
  • Historical Metrics
  • Ad Position Estimates

Keyword Planner pros and cons

Pros

  • Completely free to use (you just need a Google account to sign in)
  • Can be used for ad keyword research (PPC research)
  • You can look at data all the way back to 4 years
  • Gives you suggested bid estimates for each keyword to easily determine your ad budget
  • You can visualise annual keyword performance and holiday trends by CPC, clicks, impressions etc

Cons

  • Keyword data (especially average monthly searches) is totally inaccurate
  • Pretty hard to find low competitive or highly profitable keyword ideas (because it’s used by millions of users worldwide and even low competitive keywords are highly competitive using this tool)

Read: Best Google Keyword Planner Alternatives for 2024


Here’s a quick comparison of Semrush, Ahrefs, and Moz, giving you an ultimate understanding of their features and pricing.

Which Is Better?SemrushAhrefs Moz
PricingStarts at $129.95/MonthStarts at $99/MonthStarts at $99/Month
SEO reporting (including white label reports)?YesNoYes
Number of Tracked Websites553
Users Allowed111
Tracked Keywords & Update Frequency500 (Daily)500 (Weekly)300 (Weekly)
Pages to crawl using Site Audit (Monthly)100,00010,000100,000 (weekly)
Can you find toxic links?YesNoNo
Accurate keyword volume offered?YesNoNo
Free trial offered?YesNoYes
Trial Link

Browse more SEO Tools:


Frequently Asked Questions | Free Semrush Alternatives 2024

Which is better, Ahrefs vs Semrush?

Semrush offers over 60 SEO tools under one platform and costs $129.95/mo, whereas Ahrefs costs $99/mo and offers limited tools. Semrush is superior to Ahrefs.

How do I research keywords for free?

Many tools facilitate you with keyword research for free like Ubersuggest, KeywordTool.io, etc.

Which is the best SEO tool?

Semrush, Ahrefs, and, Serpstat are some of the best SEO tools available in the market.

What is the best free alternative to Semrush?

Ubersuggest is an excellent free alternative to Semrush. If you’re looking for an affordable option, go with SE Ranking.

What sites are like Semrush but free?

Here are a few free alternatives to Semrush;
– Ubersuggest
– KeywordTool.io

Is Semrush really free?

Yes, you can start with a Pro Account 14 Days Free Trial to explore all features like SEO, paid search, SMM, etc.


Final Thoughts on Semrush Alternatives

Semrush is definitely NOT for everyone. That’s why I’ve provided you with a list of Semrush alternative tools you can try.

Although I love Semrush and highly recommend it to everyone who wants to increase their search traffic and sales, I shared a few more SEO tools are worth trying.

Did you find the above-mentioned Semrush alternatives helpful? Or did we miss anything from the list? Share your thoughts in the comments below.

About Author
Anil Agarwal is the Founder of Bloggerspassion. He is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade Now. He has been featured in Over 100 Publications including Forbes, The HuffPost, HubSpot, Shopify, Semrush, Kinsta, Bluehost, Hostinger and G2.com etc. Know more about Anil Agarwal from here.

Reader Comments (15)

  1. Thank you so much I found just what I was looking for. when it comes to semrush alternative Ahrefs tool is one of the best. I have used ahrefs & semrush, these are one of the best tools for optimizing your seo effort.

    Reply
  2. Best seo tools you have mentioned here, these tools definitely will help seo professional to understand and analyse their website, as well as competitor websites in detail. I have used ahrefs & semrush, these are one of the best tools for optimizing your seo effort. Thanks

    Reply
  3. Thank you for this post, Anil. I personally use Semrush and I think Ahref and Semrush, both are best for keywords research and analyzing competitors 🙂

    Reply
    • Yes, it’s true that both Ahrefs and SEMrush are great for keyword research. Not only finding better keywords but you can use these both tools to do so many other things including competitor analysis, backlink research and so on.

      Reply
  4. Hello Anil,

    SEMrush is definitely one of the best tools out there. It is also true that this is quite expensive compared to others. However, according to me, ahrefs is a good alternative to SEMrush compare to its functionality and features. Thanks for sharing this awesome post.

    Regards,
    Vishwajeet

    Reply
  5. Hello Anil,
    when it comes to semrush alternative Ahrefs tool is one of the best. Although Ahrefs is expensive compared to other.
    Thanks for mentioning all the great SEO tools.

    Reply
  6. hey Anil,
    these tools are very helpful i have an question in your 10 tool what tool is most useful for a marketing blog.

    Reply
  7. I personally use Serpstat and Ahrefs as top alternatives to Semrush.
    Serpstat is the cheapest and the most affordable tool I`ve ever met. But Ahrefs has definitely the most accurate backlink data.

    Reply
  8. Hi Anil,

    Thanks for the great review on such number of SEO Tools. I am going to select from here list and buy soon. Let me make the right decision. Once again thanks for the review.

    Regards

    Reply
  9. Hi Anil,

    Thank you for the nice article. Can I use the trial version of SEMrush tool to find keywords without having credit card?
    By the way, you are the famous blogger from India. Best wishes for you.

    Reply
    • Hi Sadhan

      You have to share your credit card details before giving a try to SEMrush for free. But you can cancel your membership with them anytime if you are not happy with their SEO tools by sending an email at [email protected].

      Reply

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