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How to Use Google Trends to Make Money in 2023

Are you looking for a less-known way to make money online? Do you want to know how to use Google Trends to earn money like a pro in 2023? Is it really possible? Yes, let’s find out how you can do that.

What is Google trends?

Google Trends is a tool created and developed by Google that helps you find out and compare the popularity of search terms and trends.

How does Google Trends work?

If you want to know how popular Elon Musk or the movie Avengers is, you can simply use Google Trends and find out the popularity of those terms. Here’s what it looks like;

google trends chart

In the above example, we used the search term “Elon Musk” to find out the popularity among the audience in the US (you can also enter any other country, such as India) to find out how much interest the US audience has.

You can also use Google Trends to compare two search phrases, people or brands.

Here’s what it looks like;

using google trends comparison

In the above example, you can see that, people in the US has more interest in Macbook pro than Macbook air.

Google Trends usually give you details like;

  • The country (where you want to know the popularity of the search term)
  • Time period (past 12 months or past hour or past 30 days and so on)
  • Categories (news, technology, beauty, politics and so on)
  • You can compare products, brands, people and so on

Have a look at the top Google searches for the past 12 months (worldwide).

How to Use Google Trends to Make Money in 2023

As you can see, searches for ChatGPT have skyrocketed in the last one year.

Okay, let’s talk about using Google Trends to earn money without much ado.

The ULTIMATE Guide to Use Google Trends to Make Money in 2023

How to Use Google Trends to Make Money in 2023

Why should you start using Google Trends?

If you’re still wondering why you should start using Google Trends, here are some of the biggest benefits of using Google trends in 2023 and beyond.

google trends benefits
increase website traffic

Quickly increase website traffic

The #1 reason to use Google trends is to increase site traffic. By using trending topics, you can create content that people are curious to know more about. Website traffic is the currency online. You can find many ways to make money if you drive more traffic to your sites.

topic popularity

Find out the popularity

You can easily find out the popularity of people, brands, products or literally anything using Google trends. Just hit a keyword or type a name on Google trends and it will instantly show you the popularity and interest among the people around the keyword or topic that you enter.

make money online

To make money online

You can use Google trends to easily make money because you’ll have an idea about what people are craving about. This post is all about how you can use Google trends to make money, so let’s dive into the details to find how to do it right.

1. Using Google trends to make money from event based blogs

Did you know that you can use Google trends to make money through event blogging? Thousands of bloggers and affiliate marketers use event blogging with the help of this tool to generate some quick money online.

Let us explain about event blogging and how you can use it along with Google trends to make money online.

Let’s say New year eve is around the corner. What do you think most people search on Google during that time?

(We have answered the such types of Google Search Statistics related questions here.)

Mostly people will search for things like best new year calendars, new year quotes, new year resolutions, new year gifts and so on, right?

Those are all very profitable keyword phrases with incredible search volume and great CPC (cost per click). Now if you’re ranking for any of such keywords on the first page results on Google (or top 3 results), you’ll be attracting thousands of visitors to your sites within a few days.

That’s where you can monetize your traffic using AdSense, infolinks, selling banner ads, promoting affiliate products, etc. That’s called event blogging.

Here’s where Google trends is really helpful in finding trending topics and most popular keyword ideas no matter what time it is during the year. That being said, here are few quick tips for you to make more from even blogging with the help of this tool from Google.

  • Make sure to find out the keyword search volume when you’re coming up with ideas for event blogging so you’ll know how popular and how easy it is for you to start ranking for those topics.
  • Ensure access to tools like Semrush that provide exceptional features like keyword analytics, backlink analysis and so on which will help build a profitable blog around event blogging.

2. Using Google trends to make money by creating product reviews

Launching a product review site is one of the best ways to use Google Trends to make money.

Whether you are running a product review site or comparison site or a general affiliate website to compare two various products to make money online, you can use Google trends to find out the best products to promote.

Just have a look at the following image to understand better.

semrush vs ahrefs google trends

What did you understand from it? Clearly Semrush is more popular among the people in the US than Ahrefs, right? That means the US audience are showing more interest in Semrush over Ahrefs.

That’s the beauty of using Google trends where you can easily compare two products, brands or people to see the interest among the people and figure out ways to make money around it by creating product reviews, launching Amazon affiliate sites, launching products and so on.

3. Using Google trends to make money from YouTube monetization

We all know how popular YouTube is. If you’re wondering how popular YouTube is, here are a few interesting YouTube stats for 2023.

  • YouTube is the world’s 2nd largest search engine after Google
  • It is the 2nd most visited site after Google
  • 500 hours of video are uploaded to YouTube every minute (over 12,000 hours of video content)
  • The average mobile viewing session lasts more than 30 minutes
  • People watch over 1 billion hours of YouTube videos a day, more than Netflix and Facebook video combined
  • YouTube has over 2 billion active users worldwide.
  • 70% YouTube views come from mobile devices all around the world

Clearly YouTube is the one medium you shouldn’t ignore, right? The great thing about using YouTube is, it gives users to find trending videos for specific regions (depending on where your current location is) every 24 hours.

So if you want to get millions of views for your YouTube trending videos, you can best use Google Trends effectively.

Simply start finding trending and hot topics, create videos, and upload them to YouTube. Just make sure to include some catchy titles, description and magnetic thumbnails and watch your YouTube videos go viral.

If you’re still wondering why you should use Google trends to create viral videos on YouTube, check out the following image.

How to Use Google Trends to Make Money in 2023

Despacito video is one of the most watched videos on YouTube with over 8 billion views as of writing this post. The funny thing is, even the spoofs around this video got millions of views.

So the best way to go viral on YouTube is to use Google trends effectively, find interesting topics, create videos that easily create buzz and monetize your videos with AdSense ads, sponsored ads, collaborations, etc.

4. Using Google Trends to earn money by increasing news sites traffic

One of the reasons most people launch news sites is it’s much easier to get search traffic because you can create content on a wide range of topics. In fact, if you’re running a news site, you can literally publish any topic under the sun and you don’t have to be an expert in your industry.

You can hire a team of people and start creating articles on a lot of topics ranging from news to technology to pop culture. You can use Google Trends to write about the latest topics and viral news and instantly drive many visitors to your site from search engines like Google.

If you create blog posts or articles or even videos around new and trending topics, you can drive people from mobile search and desktop search even without building links as people are looking for information instantly. So you can just give some interesting news instead of giving them A to Z information. That’s how news sites get a lot of traffic and it’s easier to monetize news sites as they get more search traffic.

You can use the following ways to make money from news sites;

  • AdSense
  • Infolinks
  • Media.net
  • Selling ad space
  • Publishing reviews
  • Promoting others products
  • Selling sponsorships and so on

Quick tip: Make sure to use Google trends before you start posting anything on your news site or news aggregator sites to generate more traffic on trending and latest topics. You can also use Google alerts to set alerts for a set of specific topics that you think will go viral shortly.

Few More Quick Tips On Generating Income from Google Trends: As Easy As One, Two and Three

For most of us, Google Trends is a simple online platform provided by Google to track the top searches that are in trend worldwide.

The indexed items are based on the stats received from a particular region, and the user can easily use the service to check the most searched queries in any country.

All you need to do is follow these three simple steps, and watch your money grow without any investment.

Step 1: Pick a Trend and Write an Article

write trending topic

First of all, you simply need to browse to the Google Trends home page, and browse the hottest topics. From the most trending topics, pick something which suits to your profile.

If you are a tech writer, then something like “Apple iPhone 5S launch in October” might be more preferable as compared to “Economic Crisis in US” even if the latter is placed above the list.

Most of the times it’s going to happen that all the topics seem out of scope.

In such a case, you need not get disheartened. Pick something which seems interesting, and gain knowledge on the same. How do I gain knowledge? Come on Google it! Read a few articles on the topic, and then try to merge them all, making a fresh amalgam. Do not try to copy paste other’s ideas as it will not just result is negative for your image, but it is also considered to be an illegal practice.

Step 2: Set Up a Simple Google Blog with Approved Adsense

google blog

Under the “Hot News” niche, you need to set up a free Google BlogSpot site. This site would be your landing page where all the visitors would come to read your published articles. No designing knowledge is required while setting up such a blog.

Choose a theme that matches your blog from the vast collection Google provides. After your site’s basic layout is ready, you can publish the recent article you wrote on a trending topic. Just make sure that the font you have chosen can be easily read by the user, and is easily understandable.

If you can add pictures to support your point, then that would certainly give you an upper edge. Ensure that the pictures are not protected by any copyrights of third persons.

Step 3: Publicize Your Site and Submit Your Articles to Directories

submit to directories

If you are a professional blogger and think you could drive traffic to your blog by following traditional SEO tactics, then you might be a bit wrong here.

The SEO strategies we use basically aim to provide long term benefits. You will need time to get your articles indexed by Google, but the topics in trend change daily. So a better option is to publicize your blog yourself.

Spread the news in your Twitter feeds, post about it on Facebook, use the power of MySpace, add some pins to Pinterest, and do everything you can to let the people under your list of social networks like LinkedIn, Digg, Reddit, StumbleUpon, etc. know about your latest post.

Top 5 Google Trends Alternatives 2023

Although Google Trends is a great free tool to find the popularity of any topic but it doesn’t provide insightful data for marketers. Here are top 5 Google Trends alternatives that you can use to analyze any website or topic. 

google trends alternatives

1. Semrush

Semrush is an excellent SEO toolkit for marketers and it is used by more than 6 million people worldwide. It offers a wide range of features including keyword research, site audits, competitor analysis and more.

Semrush offers the following 3 pricing packages.

  1. Pro starts at $129.95 monthly
  2. Guru starts at $249.95 monthly
  3. Business starts at $499.95 monthly

Features list:

  • Keyword research
  • Position tracking
  • Organic research
  • Backlink research
  • Site audits
  • Social media monitoring
  • Brand monitoring and the list goes on

2. Keyword Generator (Ahrefs)

Keyword Generator is a handy keyword tool from Ahrefs that helps you generate hundreds of free keyword ideas for Google, Bing, YouTube, and Amazon.

They currently have a huge database of over 8 billion queries to target across 228 countries and this tool also provides you keyword data including monthly search volumes and Keyword Difficulty scores.

Ahrefs offers 4 pricing options which are mentioned below.

  1. Lite costs you $99 per month
  2. Standard costs you $179 per month
  3. Advanced costs you $399 per month
  4. Agency costs you $999 per month

Features list:

  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Batch Analysis
  • Domain Comparison
  • Link Intersect
  • Rank Tracker and more

3. Serpstat

If you’re looking for an affordable SEO toolkit, Serpstat is a great choice. It offers all the essential SEO features, including topic research, backlink analysis, competitor research, etc.

Serpstat offers 4 pricing options which are mentioned below.

  1. Lite costs you $69 per month
  2. Standard costs you $149 per month
  3. Advanced costs you $299 per month
  4. Enterprise costs you $499 per month

Features list:

  • Keyword Research
  • Competitor Research
  • Rank Tracking
  • On-Page Site Audit
  • Backlink Analysis
  • Search Analytics and more

4. Moz Pro

Moz Pro is a popular SEO toolkit that offers a wide range of features like content optimization, keyword research, site crawl and more.

Features list:

  • Link Explorer
  • Keyword Explorer
  • Moz Local
  • Rank Tracking
  • Site Audits
  • SEO reporting and many more
answer the public

5. Answer The Public

Answer The Public is a handy tool that uses searches from Google and Bing and gives you topic (or keyword) ideas in a visualized way.

Answer The Public has 2 pricing options including;

  1. Free 
  2. Pro plan costs you $99 per month

Features list:

  • Unlimited daily searches
  • Add unlimited users using single account
  • High resolution images for every search
  • Export keyword data in CSV format
  • Priority customer support
  • And many more

FAQs about using Google Trends to make money in 2023

Here are some of the most important questions about using Google trends to make money in 2023.

What’s the best way to find trending topics using Google trends?

The best way to use Google Trends to find trending topics is to use it along with Google alerts. Set Google alerts on interesting topics around your industry and use Google trends to find how popular or how much interest they have among people worldwide.

Does Google Trends provide accurate results?

Google Trends mostly uses its data from tools like Google keyword planner so the information that you get might not be 100% accurate but it gives you a better understanding about the latest trends and the searches people are using all around the world.

Are there any better alternatives to Google Trends?

Yes, few tools give you more accurate information when compared to Google trends. These tools include Semrush, Ahrefs, Moz and so on but these are all paid SEO tools that cost you significantly (for example: Semrush costs you around $129 per month).

How can I see the absolute search number volume on Google Trends?

Although Google Trends doesn’t provide you search volume data in the tool itself but you can find out that data by using an amazing browser extension called Keywords Surfer.

It is a FREE browser extension that helps you easily find related keywords along with search volume data for the topics you want to know. Just install the extension called and it automatically injects the search volume data.

Can Google Trends be used for keyword research?

Yes, you can absolutely use Google Trends for keyword research. But you’ll need some other tools as well such as Semrush to come up with profitable blog post ideas. Google Trends is mostly useful for finding popularity only and not an exclusive keyword research tool.

What is the #1 searched thing on Google?

Johnny Depp is one of the most searched people on Google.

Are Google Trends free?

Yes, Google Trends is a free service, which helps you discover what people are searching for on Google.

Recommended resources for making money:

Final Thoughts on Google Trends 2023

There are plenty of ways to make money online and Google gives you access to a ton of tools including keyword planner, Google alerts, Google trends and so on to help you easily make money.

It completely depends on you on how you can use Google trends to make money be it by launching an event blog, news site or YouTube monetization and so on. Let us know if you still have any questions related to Google trends.

About Author
Anil Agarwal is the Founder of Bloggerspassion. He is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade Now. He has been featured in Over 100 Publications including Forbes, The HuffPost, HubSpot, Shopify, Semrush, Kinsta, Bluehost, Hostinger and G2.com etc. Know more about Anil Agarwal from here.

Reader Comments (6)

  1. Hey Anil!
    You have given a through explanation on using google trends and the right reasons to use it. I had recently started my blog and was searching for ways to leverage google trends.
    Thanks a ton for this informative blog post.

  2. Hi Anil,
    Amazed to know about the benefits of using “Google trends”. I heard a lot about this tool, but have never used before. Happy to know that we can use “Google trends” for different purposes. This tool is beneficial for every internet marketer. Here, you have well explained how to use “Google trends” to perform a different kind of tasks.

    Thanks for sharing this post with us.

    Have a good day.

  3. Hi,
    I am using the google trends tools from last Six months. I was getting benefits from it. The tools google trends are really very helpful and it gives the accurate result of every search. As a blogger, I can say that every blogger must need to use this tool.
    Thank you so much Anil bro for this valuable post. I hope we will get more post like this.

  4. I knew that Google Trends is tremendously helpful to know the top search queries in Google. But, I did not know the different way of using this tool, specially when it is about making money online by a website. Now I know, I can get ideas about what topics are trendy, pick those which are relevant to my website. Next, I need to write about those topics to increase traffic on my website that will automatically increase my earnings. Thanks for your excellent explanation about Google Trends & the great guide for making money online.

  5. Hi
    Amazed to know about the benefits of using “Google trends”. I heard a lot about this tool, but have never used before. Happy to know that we can use “Google trends” for different purposes. This tool is beneficial for every internet marketer. Here, you have well explained how to use “Google trends” to perform different kind of tasks.

    Thanks for sharing this post with us.

    Have a good day.
    Praveen Verma

  6. Google Trends one of the best tools by Google as Google stand to give the best tools to their customers. I wasn’t’ much aware about Google Trends but this article helps me a lot to understand what’s Google Trends & how does it help to To Make Online Money.


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