Helium 10 Review [Core Features, Pros, Cons, How to Get Most of It as a New Seller]

This is the most comprehensive and unbiased review of Helium 10.

There are 2 Million + Amazon sellers out there fishing for customers. Not everyone has success and this is a dangerous fact one should be afraid of!

2 Major problems of Amazon sellers are to sell a successful product and beat the competition.

But how could you do it without a Software like Helium 10?

However, tools like Helium 10 aren’t cheap, so it’s important to know if it fits your needs before you invest.

Today, I’ll go over everything about Helium 10, including its main benefits and drawbacks, so you can make a smart choice.

Exciting enough? Well, Let’s dive in.

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Quick Summary: Why Do You Need Helium 10?

Helium 10 is a hub for all kinds of Amazon and Walmart sellers, offering a complete set of tools to run and manage any Amazon store.

The most valuable benefit Amazon sellers get from using Helium 10 is data, whether it’s related to keywords, competitor products, Amazon market trends, PPC campaigns, and more.

It also provides dedicated tools for inventory management, customer relations, and product listing optimization.

The need for Helium 10 arises when you want to build robust, data-driven strategies. Without data, how can you make successful decisions for your Amazon business?

Here’s the type of data you can get from Helium 10:

• Keywords that drive the highest sales
• Less competitive keywords
• Best-selling product ideas
• Product listing data (e.g., units sold)
• Historical price trend data and its impact
• Best-selling products in categories & subcategories
• Seller share
• Stock data
• Market-trending products
• And more

Is Helium 10 Worth It?

Helium 10 Amazon software is worth it for sure. I must say the features of Helium 10 are comprehensively compared to other Amazon seller central software. But its Starter Plan is practically useless—this is its biggest limitation.

Helium 10 is also ideal for those planning to start a business on Amazon but are unsure of their market’s scope or which products have the best earning potential.

If you’re thinking about starting with Helium 10, I recommend trying out their free tools and Chrome extension first. This will give you an idea of how the tool works. 

However, these free tools are limited, and you’ll only fully utilize Helium 10 once you upgrade.

It’s important to note that Helium 10 is all about data, and it’s a very comprehensive tool, so expect a learning curve of 1-2 weeks.

Lastly, this tool provides valuable information for planning your Amazon product strategy, but if you don’t know how to turn that information into actionable strategies, Helium 10 could be a waste of money for you.

Interface	4.6/5
Features	4.9/5
Price	4.2/5
Data Accuracy	4.6/5
Customer Support	4.8/5
Supported Amazon Marketplaces	20+
Money Back Guarantee	7 Days
Overall Rating	4.5/5

Helium 10 Pros	Helium 10 Cons
Finding amazon product ideas is a real thing.	Usage and data limits apply unless you opt for a high-end plan.
It provides a full suite of tools for Amazon sellers in one place.	Expect a steep learning curve to fully grasp and utilize all tools.
Thousands of users trust its data accuracy.	You might not need all tools as per your current Amazon store situation.
Reports can be easily exported as CSV files.	Addons are expensive and ultimately increase your billing.
The available tools are really robust and worth it for Amazon eCommerce business.	The starter plan is waste of money.
No limitations on the number of keywords you can fetch per report.	Competitors product tracking is only possible in high end plan.
Good Customer support & lot’s of high quality training materials are available for free.
The user interface is a beginner friendly.

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Helium 10 Review [Sharing Unbiased Opinion on Its Tools]

What is Helium 10?

Helium 10 is a full-fledged web-based software for Amazon sellers. It was founded in 2015 by Manny Coats, and today, over 2 million Amazon sellers use it.

While it’s primarily known for Amazon selling software, it also offers several tools for Walmart sellers.

Helium 10 supports every Amazon seller, whether new or experienced, at every stage of their selling journey. It’s the only Amazon suite currently offering 30+ tools in the market.

You’ll find tools related to Keyword Research, Product Research, Listing Optimization, Analytics, Market Research, Operations, and Amazon PPC.

Helium 10 also offers a free Chrome extension that lets you see how beneficial the complete tool can be. 

Besides the tools, they provide numerous free and paid training options to help you succeed in your Amazon business and strengthen your knowledge.

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Helium 10: Ease of Use

No Helium 10 is not an easy to use software at all. 

But they literally changed the game by offering their “Pro training” videos and tutorials over the dashboard of each tool.

Whether you’re an experienced seller or a newbie, you’ll definitely need video tutorials and knowledge base guides to fully understand all the comprehensive tools Helium 10 offers. 

Fortunately, you can access all the guides, videos, articles, and more with just one click, without ever exiting the tool you’re using.

Additionally, the Helium 10 user interface is well-organized, with all the tools categorized accordingly.

The main dashboard will become your best buddy, as you’ll spend most of your time there consuming and managing information.

Keep in mind, that Helium 10 is a tool with millions of metrics, so having product management skills is essential to get the most out of it.

One downside is that there isn’t an onboarding setup, so you’ll need to manually link your Amazon Seller Central account to Helium 10. There’s a quick video available to help with this.

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Helium 10 Features: What Does Helium 10 Offer?

Helium 10 is a comprehensive Amazon seller suite with over 30 tools. 

I am on their Platinum plan, I’ve tested all the features and will introduce each one to you.

After exploring these tools, you’ll see how Helium 10 can enhance your Amazon seller journey.

1. Custom Dashboard For Amazon Sellers

When I connected the Amazon central account to Helium 10, I was literally amazed at how Helium 10 shows in a summarized way what’s happening in my store in a One Insights dashboard.

See, this is how boring an Amazon central dashboard looks like:

Now see what the Helium 10 custom Insights dashboard looks like:

You can see for yourself how Helium 10 has summarized our Amazon store’s complete data and metrics in an easy-to-understand, visualized way.

In Amazon Central, I had to open multiple tabs to access different pieces of information, which made it difficult to recognize and manage all the data. 

But with the Helium 10 custom dashboard, I no longer have to remember where each tool is or where to go to access specific metrics. Everything is available on one centralized dashboard.

I really like that I can easily access this information on a single dashboard at the start of my day:

• Revenue flow
• New Orders
• New Refunds
• Change in my keywords rankings
• Top Products Performance
• Changes in Ratings
• Conversion Rates
• ROI
• PPC Spend
• More

The “Grow Your Business” section sends actionable insights, like when to order more inventory or which competitor keywords you should target. 

These automated insights are something I miss in the default Amazon Seller Central dashboard.

Quick Note: You can fully customize this dashboard to fit your needs, adding or removing widgets as you like.

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2. Keyword Research Tool:

Amazon keyword research involves finding potential keywords that customers use to search for products like yours.

Before Helium 10, I relied on Amazon auto search, but this method provides limited keywords without any metrics.

I realized that I need the keywords my competitors use to optimize their Amazon product listings.

For the Google search engine, we use Semrush, but for Amazon, Helium 10 offers two specialized tools for keyword research: Cerebro & Magnet.

1. Cerebro:

Cerebro requires an “ASIN” to start competitive keyword research. You can input up to 9 ASINs and compare their metrics.

After running a search, Helium 10 delivers 15-20 keyword metrics related to the competitor’s product.

If you’re a new seller, the abundance of data might be overwhelming, but filters help narrow down the exact information you need.

However, keep in mind that some data, like historical keyword trends and competitor tracking, are only available on higher-end plans. 

On the plus side, there are no limits on daily keyword searches or reports.

Despite the data limits, these competitor product keyword metrics from Helium 10 can really boost your Amazon keyword research:

• Keyword Sales
• Click & Conversion Rates
• Total Keywords (Organic & Paid)
• Long tail keywords
• Search Volume & Trend
• Suggested PPC bid
• Sponsored ASINs
• Organic/Paid rank
• Amazon Choice Keywords
• Keyword Title Density
• Amazon Recommend Rank Keywords
• More

With Cerebro, I can create a smart keyword strategy by identifying the keywords driving traffic to my competitors’ listings and avoiding those with high competition or low-ranking potential.

Helium 10 is a great tool for extracting this crucial information. Without Amazon seller software, you miss out on these insights.

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2. Magnet:

Magnet is a Helium 10 tool you can use for traditional Amazon keyword research, providing relevant keyword suggestions based on the term you enter. 

The best part is you can enter up to 200 keywords at once and perform bulk keyword research, then quickly export the data to CSV. This approach is great for quickly checking stats like search volume, conversion, click rates, keyword sales, etc., for a single keyword.

But a few important metrics like: “Product ASIN” are missing. Yes, Magnet doesn’t give information that tells us which Product ASIN is ranking at what position for the keyword you enter.

Overall Helium 10 keyword research tools are effective for finding competitor keywords and getting keyword suggestions. However, usage and data access are limited unless you upgrade to a higher-tier plan.

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3. Product Research Tools: Do you Really Find a Potential Amazon Product with Helium 10?

One of the biggest challenges for new Amazon sellers is finding a product with real revenue potential.

Helium 10 Black Box tool, with its database of nearly 2 billion products, helps you find that goldmine. It includes several unique tools that discover products in different ways.

I was curious but quickly overwhelmed—these tools are comprehensive, and I had to watch a few tutorials to grasp it all.

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Black Box > Products:

If you’re looking for best-selling product ideas in your category, this tool could be very useful for you.

This tool has dozens of filters and based on it it will find revenue potential product ideas. The filters are categorized into: Product, Competitors, and Sales.

With the help of these filters, I can narrow down my product research to find the specific product I’m searching for in my category.

For example, if I want to find an Amazon product in the Office Products > Office Electronics category that has more than 30 reviews, ‘desk’ in the title, a price over $20, and a monthly revenue of at least $1,000, I can set these filters and easily find product ideas that meet my criteria.

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Black Box > Keywords:

If you want to find product ideas based on the top selling keywords then this Helium 10 tool is for you. 

This tool gives you “Earning potential product keywords” in your category rather than the best-selling product itself. This is another way to find great product opportunities.

For example, if I set the same filters in this tool, Helium 10 provided product ideas through keywords that match my criteria.

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Black Box > Competitors:

Another approach to finding more product ideas is to use your top competitor’s product ASIN itself. Yes, Based on it, Helium 10 will suggest product ideas that match your condition.

With the help of this tool, you can see all products that are performing well in your preferred category. 

Then, you can take the ASIN of the top products and use the Cerebro tool for a detailed competitive analysis, taking this process to the next level.

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Black Box > Niche:

If you need to find product ideas in a broad market segment, you can enter your niche in Helium 10 and search accordingly.

With this tool, you can find out the average price of products in your niche that are generating good revenue, the average number of reviews, and ultimately, the average revenue in your niche.

This niche-specific information can be useful if you’re unsure about your niche revenue scope and want to understand the current situation in Amazon’s market.

With Helium 10, your product research process can become quite simple. 

Like me, you might find using the filters a bit confusing at first, but it gets easier once you get the hang of it.

Helium 10 also helps find product ideas from the ‘Frequently Bought Together,’ ‘Amazon Suggestions,’ and ‘Customers Also Bought’ categories. 

While the data may feel overwhelming initially, you’ll soon uncover the best market opportunities for your eCommerce business. The product research methods are unique and effective, with no major issues beyond the learning curve.

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4. Listing Optimization Tools of Helium 10

1. Frankenstein:

It simply refines your list of keywords that you want to add to your Amazon product listings, allowing you to process a clean keyword list in Helium 10 listing builder.

With this tool, you can remove duplicates, and common words, replace keywords, and more.

When I used this tool, I noticed that my final keyword list was cleaned up, and ultimately, there were no unwanted or duplicate keywords in my final product listing. 

It basically saves a lot of manual human time by turning a messy list of keywords into a refined one.

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2. Listing Analyzer:

If you have your own checklist for optimizing your Amazon listings, that’s fine.

Otherwise, Helium 10 offers a dedicated tool that not only analyzes your product listing and provides optimization suggestions but also compares your listing with major competitors, revealing strengths and weaknesses.

This task is automated, saving you a lot of manual hours. When I run this Helium 10 tool, the first thing I get is the Sales data (Earnings, Units sold, Historical price trend, Sales trend, Best seller rank, etc) of an Amazon product listing.

To be honest, by comparing these sales metrics with my competitor’s listing, I was able to easily find out when my top-performing competitor was changing their pricing and how much impact this change had on their sales. 

With this information, you can determine how much price flexibility you need to offer to customers for maximum sales.

Although Helium 10 provides great information, it doesn’t combine pricing changes and sales changes into a single visual graph to show the sales ratio. I found it a bit challenging to interpret by having to repeatedly open separate graphs for sales and price trends.

When I scroll down a bit, I see Helium 10 gives an LQS (Listing Quality Score) on an Amazon listing.

And it shows how many parameters are complete in your copy, media, and reviews, and how many are not. The suggested optimizations seem good and genuine to me.

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3. Listing Builder:

Helium 10 has a popular tool called “Scribbles” that is used to help you build a listing based on your manual prompts. 

But they recently launched the “AI Listing Builder,” where you can build your listing from scratch or based on your competitors’ listings.

I input my top competitor’s ASIN, which had a good LQS score that I found using Helium 10’s Listing Analyzer. Then, it asked me for keywords.

Now, if you create a keyword list manually, you can clean it using Frankenstein and paste it here, or Helium 10 can do this automatically. You just need to enter the listings of your top 10 competitors’ ASINs, and the tool will automatically fetch the keywords.

I was disappointed because the AI Listing Builder in Helium 10 is only available with high-end plans. 

It gives only a 4-day trial for other users. Anyway, I went ahead and asked AI to write every prompt for me: Product Title, Bullet Points, and more. 

The good thing is that Helium 10 has added a “show tips” option in all fields, which explains what to enter for all Amazon product listing parameters.

When I reviewed all the prompts, I realized that their AI Listing Builder only works well if you define the keywords yourself; otherwise, it adds other brands’ content to your listing.

Helium 10 Listing Building tools are generally helpful, with Frankenstein standing out for refining keyword lists to create strong Amazon product listings. 

Listing Analyzer’s sales data is also valuable for optimizing your listings. 

However, I’m not a fan of the AI Listing Builder, as it requires significant editing before you can finalize a listing, making it less efficient.

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5. Analytics Tools of Helium 10

1.) Keyword Tracker: Perfect for Product Rank Tracking

Without keyword tracking, Amazon seller software is absolutely useless.

Fortunately, with Helium 10, you can track your products and their major competitors’ keywords in real-time. 

You can visualize how your selected keywords’ rankings for your product and your competitor’s product change over time.

You can also see which of your tracked keywords have moved into or out of the top 10 or top 50.

Not just that, you can also track the number of sales a keyword is generating for you on a monthly basis.

Overall, it is a good Amazon keyword rank tracking tool. Most sellers can use this tool in their daily eCommerce journey to see which keywords in their listing are performing poorly and plan their strategy accordingly.

The number of keywords you can track depends on your plan. This feature is not available in the Helium 10 starter plan and counts as a major limitation. 

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2.) Market Tracker: Perfect for Keeping Up to Date with Market Trends

Market Tracker is another analytics tool in Helium 10 that keeps you informed about the top performers (products) in a specific niche or market, who is rising or falling, and which new Amazon products have entered your industry.

This tool is more beneficial for existing sellers rather than new ones as it allows you to see your position compared to others in the market.

See, this is a sample dashboard of the Helium 10 Market Research tool:

To get started, you need to define the keywords and the products (including yours) that you want to track in the market.

For Amazon sellers, I find the most valuable feature of this tool is that it provides new product ideas that are performing well from a customer perspective.

Without this tool, you wouldn’t know what’s happening behind the scenes in your market on Amazon. Or you won’t know whether a particular product is performing in the market or not.

As I mentioned before, this is just information, and you need product management skills to make the most of it.

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3.) Market 360 is Going Advanced – The Improved Market Tracker of Helium 10

Helium 10 has recently launched the “Market 360” tool, which is currently in beta. This tool is an advanced version of Market Tracker, offering more features based on data, visualization reports, and other parameters.

One of the key strengths of this tool is that it allows you to see the best-selling products in specific categories and even subcategories on the Amazon marketplace.

This information helps you determine how many best-selling products are in specific subcategories and whether there’s potential for you to compete in that space.

We’ll dive deeper into this tool once it’s fully released.

In the meantime, you can explore the demo data it generates for a specific market or niche.

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4.) Profits

In Helium 10, you’ll find another tool that provides detailed analytics and insights about the health and profitability of your Amazon store. You can track sales, profits, revenue, ROI, growing products, declining products, and more, all in a single dashboard. To use this tool, you need to connect your Amazon Seller Central account with Helium 10.

You cannot run a successful eCommerce store without Analytics tools available in your inventory. The Market Research data is highly essential to make successful product related decisions, It basically does Amazon market research for you in a few clicks.

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6. The Operations Tools of Helium 10

1.) Alerts:

If you’re a new Amazon seller, you might not be aware that someone could copy your product listing and commit fraud, potentially damaging your brand’s value.

Sometimes, Amazon itself makes changes to product listings, such as altering the title, pricing, or even product dimensions. These small changes can impact your overall profitability.

And if you don’t have a tool to constantly monitor your product listings, imagine how difficult it would be to manage all this manually.

Helium 10 offers a dedicated “Alerts” tool within their operations tools that constantly monitors your listings for such changes and alerts you via text notification, email, or mobile app.

It even monitors negative reviews and takes a screenshot of your product listing every day, so you can check for unexpected changes yourself.

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2.) Follow Up:

As the name suggests, Follow Up helps you connect with your customers, especially through email automation after they purchase from you. The goal of this tool is to enhance the customer experience as a seller.

Often, when people buy something on Amazon, they don’t have a way to contact the seller directly. If you have products that require customer interaction before shipping, you can use Helium 10 to connect with them and deliver the product according to their customization or requests.

Additionally, you can request reviews from customers after their purchase, as many customers tend to skip the default review prompt sent by Amazon.

And for an even better experience, you can send selected customers discount coupons for future products.

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3.) Inventory Management:

Inventory management is crucial in an Amazon eCommerce business. 

While new sellers might not need a dedicated tool for this, it’s essential for larger businesses where the list of products is large!!!

Helium 10 provides a range of tools for inventory management. 

For example, it helps you track how much stock you have for each product, when to place your next reorder with the supplier, when to transfer products from the warehouse to Amazon’s logistics office, how many local orders to fulfill, and more.

Not only can you monitor stock availability, but you can also manage all your inventory operations within this tool, including purchase orders and inbound shipments. It keeps you updated on the status of everything.

Many sellers (including me) used to manage their inventory using Excel sheets, but that’s not an effective approach. Using a comprehensive Amazon seller software like Helium 10 allows you to manage everything from one place and automatically alerts you if a product is about to go out of stock or if there’s an issue in your supply chain.

Helium 10 gives you complete control as an admin, so you’ll always know that no one has tampered with your inventory.

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4.) Refund Genie:

It’s a nightmare for Amazon sellers when a customer returns a product, and it gets damaged or lost in the Amazon FBA seller’s warehouse.

I read on Reddit that every year, many sellers lose thousands of dollars due to this issue.

So, what does the Helium 10 Refund Genie tool do for you? 

Helium 10 creates an automated summary of items that have been destroyed or lost, which you can submit to Amazon customer support to request reimbursement.

Manually tracking lost or damaged items and processing refunds, including sending reimbursement requests with the correct product SKUs and transaction IDs, can be a hassle. 

Human errors often occur in this process. 

However, Helium 10 ensures that the entire process is handled correctly. You can send accurate details to the Amazon support team, and you will receive reimbursements for the refund products as quickly as possible.

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5. Managed Refund Service:

The reimbursement rates for FBA refunds are quite poor. In fact, I’ve seen many sellers exit Amazon eCommerce because they are unable to recover their losses from refunds. 

However, Helium 10 has introduced a new service called “Managed Refund Service,” where their team handles the entire process for you. 

But keep in mind, this service is not free—if you receive a reimbursement through their efforts, you’ll need to pay them a 25% fee.

I feel 25% is a lot to ask for. But it’s good that they don’t charge for orders that fail or for which reimbursement isn’t granted.

To simplify Amazon operations, Helium 10 offers various tools, each with its own unique features. Out of the five tools, I didn’t find the Managed Refund Service tool particularly worth it. Paying extra every month for a task you can handle manually by contacting Amazon’s support team seems unnecessary.

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7. Adtomic – The Powerful Amazon PPC Campaign Marketing Tool

Amazon Seller Central does have a built-in PPC campaign tool, but it has limitations that are addressed by “Adtomic” – Helium 10 dedicated PPC campaign creation tool.

Some unique features which show the capabilities of Adtomic are:

1.) Filter Ineffective Keywords: Adtomic lets you filter out PPC keywords that get clicks but no sales, helping you focus on what works.

2.) Automated Ad Groups Rules:

For example, if you want to create a rule where a keyword that performs well automatically moves to another Ad Group, you can do so.

Imagine if you were to do this manually in Amazon Seller Central—you would first have to review a detailed Excel sheet for one Ad Group, identify the well-performing keywords, and then manually transfer those keywords to another campaign. Isn’t that too time-consuming?

3.) One Click Keywords Transfer:

Amazon Seller Central suggests keywords that are generating sales, and Helium 10 does this too. 

But instead of copying keywords one by one into Amazon’s PPC tool, you can automatically transfer them to your target with one click in Helium 10, saving time once again.

4.) Scheduling Ad Campaigns:

Helium 10 shows the highest number of sales you get on an hourly basis. Plus, it allows you to turn off your ad campaign during times when you’ve had the lowest sales in the past. I can’t imagine the value of this PPC data that Helium 10 offers through Adtomic.

These are just a few examples.

Adtomic is the most robust tool you come across in Helium 10 and requires training to succeed. If you are on a higher plan then you’re good.

Otherwise, you have to buy it as an addon which starts from an extra $199/month.

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8. Helium 10 Free Tools: The Chrome Extension is Powerful

Among all the free tools offered by Helium 10, I feel their Chrome Extension is the most powerful one. Other tools are limited in their functionality but you can use them to take a look at how Helium 10 works.

Let’s check them one by one:

1.) The Multifunctional Free Helium 10 Chrome Extension trusted by 1 Million sellers:

With this Chrome extension, as a seller, you can see:

1.) Quick Keyword Metrics like search volume, competing products, and title density when you type a keyword in the Amazon search bar.

2.) You can do the market product research on top Amazon results right from your browser. You can see the average price, average review ratings, organic rank of the products, their revenue, brand share, category share, seller origin, size tier, and much more info in a nice summarized view.

3.) It has XRAY Keywords which basically gives me the top keywords that are generating sales for the products ranking in your Amazon search query.

4.) I really like how I can pick a product from my browser and directly transfer it to the competitor analysis tool (Cerebro) of Helium 10

5.) When I open a single Amazon product in the browser, the chrome extension opens up a whole world to me and offers me a quick info on:

• 30 days revenue & unit sales
• Product listing health score
• Top keywords
• Average Price listing changes
• Average BSR Rank
• Number of stock in inventory a product has in different marketplaces.
• Ratings & Reviews

Based on the opened ASIN, You can also get great product ideas quickly from the same dashboard as well.

6.) If you like any product, then you can find the suppliers on Alibaba through this Chrome extension.

7.) You get a Sellers Assistant, a tool for requesting reviews right in this Chrome extension. Whenever you go to your listing, you’ll be able to request reviews from your existing customers in bulk directly from there.

Overall I am really impressed with the Helium 10 chrome extension. It is a convenient approach to accessing keyword data, sales data, and competitor research data without navigating without opening a Helium 10 tool.

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2.) The Free Keyword Tool Report is Limited:

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3.) The Free Amazon PPC Audit Tool is Great to Track Your PPC Campaigns ACoS (Advertising Cost of Sales)

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4.) The Amazon Trending Products is Great to Find Quick Product Ideas in Any Category

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5.) The Free Amazon Anomaly Tracker is Available to Find Whether Your Product Listing is Indexed or De-Indexed

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6.) Helium 10 Free URL Builder Helps you to Create a Unique Canonical URL, Send Direct Traffic to Your Unique Add-to-Cart, Buy Together, List of ASNs. – Huge help in marketing.

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7.) The FBA Calculator Tool:

 It eliminates guesswork by showing you the expected profits based on factors like price, dimensions, and weight. This tool is especially useful for products sold by size, where even slight changes can impact pricing and costs.

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8.) Sales Estimator is for Clear Picture

When there’s a change in BSR rank or pricing, we don’t immediately know what impact it will have on future sales and, ultimately, on earnings.

Well, Helium 10 has a dedicated free Sales estimator tool to resolve this issue.

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Helium 10 Pricing Plans: Does It Offer Fair Plans?

Helium 10 offers 3 paid plans available in monthly & annual pricing tenure:

Helium 10 Plans	Monthly Price	Annual Price	Coupon Code
Starter	$39/month	$29/month	Available Below
Platinum	$99/month	$79/month	Available Below
Diamond	$279/month	$229/month	Available Below

Upon reviewing the Helium 10 plans, this is what I have to say:

Starter Plan:

The Starter Plan is, frankly, not worth it. 

It doesn’t offer access to the full range of Helium 10 tools, and it lacks the Insights Dashboard – a feature you’d likely use every day. 

This plan is only worth considering if all you need is a basic tool for Amazon keyword and product research.

Platinum Plan:

The Platinum Plan is the best value for money. It includes almost all of Helium 10’s features, like the Dashboard, Keyword Tracking, Market Tracker, and Extra Alerts, plus the ability to log in on two devices at once.

That said, it still doesn’t include the complete “Insights Dashboard.” The Platinum Plan is perfect for serious Amazon businesses, and you can further enhance it with additional add-ons.

Diamond Plan:

This is the high end plan of Helium 10 which includes everything you get in the Platinum plan, Plus: 

• Insights & Recommendations
• Profit Tool for Walmart
• 2,500 Keywords to Track
• AI Listing Builder
• Refund Genie Tool
• Monthly Expert Training Add-on
• In-Person Workshops
• Amazon PPC Academy, and more.

This plan is best suited for large Amazon stores with a budget of at least $229/month.

Helium 10 Addons	Price	Supported Plans
Keyword Tracker	$19/month	Platinum, Diamond
Adtomic	$199/month	Platinum, Diamond
Market Tracker 360	$500/month	All
Elite	$99/month	Diamond
Monthly Expert Training	$99/month	Diamond
In-Person Workshops	$99/month	Diamond
Private Facebook Group	$99/month	Diamond

Overall, Helium 10 plans can be a bit confusing. If you want my honest opinion, I wouldn’t recommend the Starter Plan or the Diamond Plan. Plus, your final cost could increase due to essential add-ons that Helium 10 offers for an extra monthly fee.

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Available Support Options in Helium 10:

If you need help understanding any tool, you’ll have full access to Pro training videos in Helium 10’s knowledge base.

Additionally, if you need to contact Helium 10’s agents, you can use their live chat support and email ticket system.

From my experience, they always respond within 5-7 minutes on live chat. Their agents are highly trained, have a solid understanding of Amazon FBA, and even offer personalized guidance on Amazon tips.

For a Premium type support, there are more options available including:

Helium 10 Support Options	Paid/Free	Supported Plans
Pro Training Videos & KB Articles	Free	All
Freedom Ticket (Amazon Sellers Training)	Free	All
PPC Academy	Free	Platinum & Diamond
In Person Workshops	Paid ($99/month)	Diamond
Expert Training	Paid ($99/month)	Diamond

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Helium 10 Alternatives:

I know some people might be disappointed with the Helium 10 pricing structure, and it’s a valid reason to consider alternatives. 

You’ll find dozens of Reddit threads where people share their opinions about Amazon Seller Central.

Based on my research, it’s difficult to find a single tool that offers all the features Helium 10 does, but some people save money by using different tools for different needs.

Anyway, here are some options you can explore.

Alternatives to Helium 10	Pricing	Key Highlight	Missing Features
Jungle Scout	Starts from $49/month	Closest tool to Helium 10 in terms of features.	Refund Genie, Alerts, Freedom Ticket Course, etc
Viral Launch	Starts from $69/month	Amazon Product Research & Launch	Everything expect product research, etc
AMZScout	Starts from $49/month	Best for basic functionalities	Operations tools, Market Tracker, etc
Merchant Words	$35/month	Best for keyword research	Listing Optimization, PPC tools, etc

More eCommerce Related Resources:

• Amazon Affiliate Marketing Program Review [Another Earning Source?]
• Top Digital Products to Sell in 2025 [Backed on Data]
• Best Web Hosting for eCommerce Websites [With Performance Tests]
• SEO For eCommerce Sites [Proven Strategies]

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FAQs: