7 Proven Tips to Increase Google Adsense CPC and CTR in 2024

Are you looking for ways to increase AdSense CPC? If you are searching to increase AdSense CTR of your blogs in 2024, you are in the right place.

We all know that Google AdSense is the most popular PPC (Pay Per Click) network where any website owner can use them to increase their online visibility and click through rates.

As I had Google AdSense for a long time (also used for years for this blog), I know few secret tips and tricks that can help you increase your CPC and CTR rates to boost your income.

What is Adsense CPC?

what is adsense cpc

In simple words, CPC is cost per click and it is the money that we earn for each click made on Google Adsense ads placed on our website. There are so many ways to increase your CPC rates on your websites:

  • Create relevant ads
  • Create compelling ads that attract visitors to click
  • Optimize your ads text

And many more which we will be covering in this detailed article.

What is Adsense CTR?

what is adsense ctr

Click Through rate is the percentage of people clicking Adsense ads on our website.

Let’s imagine your average CPC is $0.2 and if you got 12,500 average clicks, you should receive around $5,000. Now, if your CPC is $0.3 with the same number of clicks, you could generate $7,500. See, just with a $0.1 increase, you are able to generate additional $2,500.

This is the reason why you need to focus on improving your click through rates (CTR) instead of focusing on getting more clicks in the first place.

Adsense CPC will depend a lot on your website niche. If you are operating in a highly competitive niche, cost per click (CPC) will be much higher for ads that are placed on your website. But highly competitive niche means, you need to put in extra efforts and time to get targeted traffic to your website.

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Lots of people think the only way to improve CTR is targeting the highest paying keywords, but that will not be much productive. The key for improving CTR will be targeting the right niche and enriching targeted content, improving CTR and being an authority website in your niche etc.

Being an Google Adsense publisher, we need to look at ways to improve our CPC and CTR.

Tips to Improve Google Adsense CPC
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So here are Top 7 Tips that will help you improve your Google Adsense CPC and CTR:

How to increase AdSense CPC and CTR in 2024

Tips to improve Google Adsense CPC & CTR in  2024

Before diving into the details, you must know few things about CPC and CTR.

How to calculate your CPC?


Your CPC will be less than or equal to max. bid, because it’s an avg of bids of all the competitors in a specific period of time. Lets get into the details without much ado on increasing your CPC and CTR rates using Google AdSense PPC ads.

1. Website Niche

website niche

First thing that you have to do is choose a good niche for your website. Niche related to internet marketing, web development, finance, gaming and health etc are high paying as the CPC for keywords related to these niche’s are quite good.

Most of the times, you would not get good CPC in case you decide to go for education or entertainment related niche’s.

It doesn’t matter how much you want to make from Google AdSense, you just have first focus on choosing a website niche that is either ever green or giving you rock solid income opportunities for a long time. Selecting your niche can determine how much money you can generate each and every month from your Google AdSense ads.

Please go through the above article for picking up a better niche for your businesses to make more money online each and every month.

How to Earn More: Best Adsense Alternatives | Websites that Pays to Blog | How Top Bloggers are Making Money from Their Blogs

2. Find profitable keywords


Do you want to know how to increase CTR AdSense? Create a list of all the profitable keyword ideas in your field and start using them while creating content for your blogs.

Keyword research is the key to increase AdSense CPC.

If you are looking for proven ways on how to get high cpc adsense for your blogs, here are few keyword research tips for you.

  • Spy on your competitors best performing keywords. One of the easiest ways on how to increase your CTR AdSense is to find out all the keywords that are being used by the top earning blogs in your field. You can do this by using tools such as Semrush. It can really help you find out all the top keywords of any niche! Here’s a detailed guide about it.
  • Always find long tail keywords. They are easier to rank and give you lots of search traffic to your blogs. You can create lots of content by using long tail keywords. If you are wondering how to increase AdSense CPC with long tail keywords, I highly recommend you to give a try to Long Tail Pro.
  • Make sure to find and use the keywords with a global search volume between 1000 to 2000 monthly searches. Using low competitive keywords can really help you increase cpc.
  • Always write keyword rich content. Before creating any new content for your blogs, make sure to do keyword research. Only after finding the primary and secondary keywords for your blogs, start creating content around it. That way you can quickly boost your blog’s search traffic as well as AdSense CPC and CTR.

3. Create compelling ads that attract visitors to click

7 Proven Tips to Increase Google Adsense CPC and CTR in 2024

Focus on choosing your website visitors over ads. If you focus on your customers needs and wants, you will be able to create better Google AdSense campaigns to make decent passive income from AdSense ads.

Use Google adwords keywords suggestion tool to come up with relevant phrases for your ads, focus on how competitive the keywords are and also analyze how much they can generate you for each keyword.

You need to ask yourself few questions before creating any campaign. Here few of them are

  • Are these keywords searchable on Google?
  • Do people really like to click on these ads without thinking much?
  • How much each ad can generate (per click) aka analyze your CPC

Compelling ads always generate more CTR as they don’t give any false hopes to the visitors, and compelling ads always stand out from the competition. While creating ads, don’t imagine you are creating ads to generate more money, instead think from your customers point of view to generate more clicks.

Your headline of the ad, description and URL are the 3 essential ingredients that can make or break your click through rates, so make sure to have

Ad placement is also the key.

Where you put your ads on your blog’s design plays a huge role in increasing your AdSense CTR and CPC. Here’s a simple screenshot that explains you about the ad placement.

ad location

The first block (which can be seen left side above) usually gives you highest CPC and CTR because the ad placement is so good when compared to the second block.

4. Quality content is the key

quality content

Quality content is one the primary reasons few websites get more CPC rates from AdSense ads. The websites that generate more income from AdSense focus on creating relevant content instead of writing everything under the sun.

One thing should keep in mind is that you should write contents around your website niche only. This way, you will be able to convert your website into well themed website for that niche. In case, you start writing about unrelated niche, you will see drop in click through rate you are getting on your Google Adsense Ads.

This way you may even lose lots of your existing users as they are visiting your website to see latest contents about that niche only and not about any unrelated niche. Hope you got my point.

5. Create converting landing pages

landing page

Once the visitor lands on your site for the first time, he will be first noticing your design elements of your websites. If your design is messy and give a spam feel, they will click exit button right away. So don’t create messy design just to generate more sales from your ads, it can kill your conversion rates.

Don’t create false promises on your landing pages and always make sure to deliver what you have promised  on your headlines, or description of the ads. That way you will be able to get more CPC (cost per click) rates from your Google AdSense campaigns.

Here are few tips and tricks for increasing your AdSense CTR and CPC with your landing pages.

  • Always focus on creating landing pages that are less distractive. The less distraction you provide the more benefits you will get.
  • Use tools like GetResponse, LeadPages etc to create landing pages. They are cost effective and extremely easy to create stunning landing pages.
  • Analayze how others are using landing pages in your field. See if you can replicate some of their features to boost your AdSense CTR.

6. Visitors location

Visitors location

Your website visitors location (geometric location such as US, UK, India) also matter when it comes about improving the CRT for Google Adsense Ads.

A single click from US location can give you a CPC of $1 to $5 or even more and while the same click from Asian location will give you a CPC of $.01 to $1 only.

You should look at ways to improve traffic from US location on your website if you want more AdSense earnings. If you are targeting India as the target market, you will see lower amount of money per CPC.

But if you are getting majority of traffic on your website from US, you will see much higher cost per click on your Google Adsense ad units.

So make sure to define your target market before entering into any niche. Few best niches that can send you lots of US traffic to increasing your earnings are below.

  • Fitness
  • Cooking
  • Real estate
  • Games
  • Technology
  • News
  • Entertainment
  • Gossip
  • Weight loss etc.

7. Nurture your SEO efforts


On-page SEO and proper SEO optimization is really the key to increasing your AdSense CPC and CTR.

Make sure to use your targeted keywords within your title tags, sub headings, URL, image alt tags, links and throughout the body to make your content rank well in Google search results.

But be aware of keyword stuffing. If you use the same keywords repeatedly, Google crawlers may think your content is spam and it will penalize your rankings. Use relevant keywords instead of keyword stuffing, it can really help you boost your search rankings.

By following the above mentioned tips, you will be able to improve Adsense CPC and CTR. If I missed an important tip that could help us increase Google AdSense cost per click or click through rate, don’t forget to leave your thoughts in the comments.

Browse more Adsense Related Resources:


What is AdSense CPC?

CPC stands for Cost Per Click. It is the amount of commission you will be getting when someone clicks on the ads placed on your website.

What is AdSense CTR?

CTR is an acronym for Click Through Rate. It is the ratio of the number of clicks on the ads and the actual views.

What is a good CTR percentage?

Based on the HubSpot the average CTR for search ads (link ads visible in SERP) is 1.91%, and 0.35% for display ads (generally banners ads visible on the website).

How to improve CPC?

Choosing the right niche and profitable keywords will result in higher CPC.

How to improve CTR?

One can improve their CTR by placing relevant and attractive ads that make people click.

Final thoughts about increasing AdSense CPC and CTR in 2024

Improving Google AdSense CPC and CTR is not a hard task, and anyone with basic skills on how to turn visitors into prospects can generate a good average income from PPC ads. Conversion tracking is also a major factor that can decide CTR rates as you need to focus on getting more click through rates than increasing your ad budget.

If you implement the above 7 tips, not only you will increase your traffic but also you can improve CPC and CTR of your blogs. Just make sure to create keyword rich content by analysing your competitors and you will soon notice better results.

Let me know if you have any questions related to Adsense CPC or CTR in the comments section.

About Author
Anil Agarwal is the Founder of Bloggerspassion. He is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade Now. He has been featured in Over 100 Publications including Forbes, The HuffPost, HubSpot, Shopify, Semrush, Kinsta, Bluehost, Hostinger and G2.com etc. Know more about Anil Agarwal from here.

Reader Comments (99)

  1. Adsense Optimization is pretty interesting for me. If we concentrate on conversion rate optimization along with SEO, I guess in less time we can improve revenue generating funda of our web marketing efforts. The best way to improve Adsense revenue is to write content on high CPC keywords, but such articles will not perform well in organic search because of high competition. We can drive traffic through low competition keywords to blog and include high paying keywords link within the article; so that visitors would click on high paying keywords link and redirect to high CPC article within a blog.

    For me, it’s just studying with ad placements and experimenting with font size and colors to mix in with the content that works. I know that Google Adsense optimization is critical to earning from blogging. But it is very ugly to use 336×280 at the top of blog post because it diverts reader attention. So I always keep 728×90 or 468×60 at the upper part of the header.

    CPC/CPM/PPC is the most crucial factor if your blogs main monetization factor of Google Adsense. I’m practicing very hard to increase my Adsense earnings because they are very low in my blogs. I’m working with keywords in articles, and I’m praying I can get something more from it. Anyways its an excellent article about increasing Adsense earnings. You have discussed all the key points for increasing CPC of Adsense Ads. Thanks!

    • Excellent tips and the two AdSense placements I’ve personally found most effective, even on a low traffic sites, is the MPU 300 x 250 and the Leaderboard 728 x 90. Also, as you said SEO is really important and you must find profitable niche markets, it is important not to choose markets where the cost per click is too low to make it worth your while. I suggest that you do some keyword research and find out roughly what the cost per click so you can generate more money from AdSense.

      You should also remember the fact that Google AdSense displays high CPC ads on the post targeting costly products and that’s the reason insurance, lawyers advice and health niche generate more AdSense income.

  2. Selecting your niche can determine how much money you can generate each and every month from your Google AdSense ads. Thank Post your helpful

    • Yes, as you said, selecting your niche can determine how much money you can generate each and every month from your Google AdSense ads. Just make sure to pick the RIGHT traffic sources like search engines to earn more.

  3. i completely agreed with it ! i have used these tricks on my website and believe you me that it works. Thanks for haring this perfect info. To all viewers of this blog i will ask to must act upon the above mentioned recommendations so as to improve their google add sense and CTR.

    • Hi Timara, yes true that, Use 75% of those ads whose content is relevant to your website and rest 25% of ads can be related to shopping. And yes, the target audience, traffic, your niche all play a huge role. Place your ads in appropriate positions. Well you can use max 4 ads on your website according to google adsense guidelines and make sure to use one at the top, second at the right side of middle, third one at the top of the title or in the middle of the centre and the fourth one at the bottom of the post and above than the footer.

  4. Hey Anil,

    Some great actionable tips here. Finding the profitable keywords is definitely the most essential part of increasing revenue irrespective of any niche. This is the place where most newbies lack in. I also believe that using some good keyword research tool can help to find those long tail keywords which can actually boost Adsense CPC, along with other benefits of keyword research.

    Thanks for sharing this handy article. Take care and have a great day ahead 🙂

    • Hi Manidipa, yes, agree with you, also use adsense page level ads as they will definitely double your earnings and try to target audience of USA, because their cost per click (CPC) is much higher then Indian (CPC). Focus on increasing your website’s organic traffic as oce your website start coming on first page of Google, you site traffic will automatically double and your adsense clicks too.

  5. Hi Anil!
    I am one of the regular reader of BloggersPassion and I would say this post is really worthwhile for freshers as well as experience one. I hope I will do as same you said.
    Thanks to sharing this nice article with us.

  6. If the site is targeting US traffic, does it make a difference where the Adsense account is registered? For a blog targeting US traffic, would the CPC be lower if the Adsense account is Indian compared to a US/UK Adsense account?

    • PJ, I don’t think that should be the case. Your CPC should be calculated on the basis of visitor’s location only.

  7. Hi
    I’m getting more than 500 clicks per day, and making nearly $30 – $35 every day, my total traffic is from Google, what is the reason im getting too less CPC 0.07

    • There can be a ton of reasons for low CPC Amit, so to improve your earnings, target higher paying niches such as Law, Forex, Medical and industries where customers spend bigger amounts of money for services or products.

  8. I am really looking for something that can increase my earnings from 200-20 dollars per month to somewhat 350-400 per month minimum at least. Hope by using all the above mentioned tricks can help me to grab that target.

    • If you want to earn more, I’ve a quick tip for you: detect adblocker, display a message that will ensure people turn adblocker off to continue to use your website. I suggest using Detect Adblock and install it on your site so you can easily find out those people who are browsing your site installed adblacker. Works very will and will hopefully boost your adsense earnings not that more people will be seeing the ads.

  9. Personally, I think that the website niche plays a huge role in determining the CTR and CPC of your Adsense ads. You can optimize it by optimizing the ad color, format and positioning but the niche of the website is the important thing.

    • Hi Arbaz, yes, that’s true whether you know it or not, Google uses asynchronous JavaScript to load AdSense ads from the server and this will help to load the advertisements without blocking the content even if you’re using 3rd party apps like ad blocker and that’s the reason why you should also go for other alternatives as well: https://bloggerspassion.com/google-adsense-alternatives/

      Also make your website should be neat & clean and more comfortable to eye (show your ads like someone can’t easily notice your ads on the website. You can edit your ads and choose a theme which are you using same on your website.

  10. I have heard of instances where even few blogs have drived a lot of traffic and CPC versus those that have many quality blogs. I think early starters get a good lead in this regards.

    • Hi Scarlett, I wouldn’t agree with that point but yes to some extent as you said it’s true that, where even few blogs have generated a lot of traffic and CPC versus those that have many quality blogs, it has to do mostly with the authority, quality and links.

  11. Getting a high CTR is the key to making more with ad networks especially Google Adsense. CTR also depends on the niche. The ads also need to look good. It needs to be attractive which encourages visitors to click on them. I also like the idea of using ads on landing pages. However, they should be limited. Too much ads on a landing page can turn off your visitors.

    • Hi Brian, excellent points as you said, you need to encourage visitors to click on your ads. That only happens when you show the right ads by creating the right type of content. It’s also equally important to improve your SEO as finding and fixing your website issues such as images without alt tags, lengthy URL’s, slow loading speed, missing meta description etc can hurt your search traffic.

  12. Thanks for advice, this articel is great. I want to creat blog in english language but no more skill rit in english. Yupz, my web in Indonesian language, maybe can’t get visitor from US. Can you give me something tips?

    • Hi Fuadi, I’ve two simple tips for you: use formats that advertisers use the most: 728×90 , 300×250 and 160×600 these ads will get you good diversity of ads coming in ad remember that the larger the ad unit the better. Just focus on using the RIGHT keywords so you can make more no matter what country you are from.

  13. I have worked on various niches, and the CPCs varies in every niche and the geolocation of the visitors puts a great influence on the CPC too. As far as the CTR is concerned, it too varies with niche, but mostly it depends upon your site’s theme and position of the ads. Thanks a lot for sharing these tips anyways, really appreciate it 🙂

    • As far as the CTR is concerned, it too varies with niche, rightly said! And yes, it depends on what industry you are in and from where you are generating visitors to your site. So make sure to focus on finding the right keywords so you can attract high quality visitors to increase your earnings.

  14. Great and nice tips. But easier said than done, I guess. Moreover, it takes time to see the results, both positive and negative. So, I would say by using these tips, you should also be a bit patient 🙂

  15. Yes it’s true. American advertisers are willing to pay more than Asians. So try to get traffic from countries like US, UK, Canada etc.

  16. Hi Jamie,
    Surely keywords in domain name matters a lot.
    It not only help us in grabbing good position in search results but also improve our blog’s branding and readers trust.

  17. Karthik, keep updating your blog with quality content.

    The more you’ll update your blog, the more search engine traffic you’ll attract that will surely increase your blog’s earnings.

  18. Your blog niche matters a lot in order to earn from Google adsense.

    I’m into blogging niche so it’s not performing well for me.

    I’ll surely try your methods on my Tech blog and hope to get good results.

  19. Hi Anil,

    I’m not able to get Adsense approval for my blog, so earning and increase CTR & CPC is later part for me. 😉

  20. I get 15 to 20 clicks every day and most of the clicks are from USA & UK. Still the CPC I get is between the range $0.25 – 0.50. I’ve heard that clicks from UK & USA pays about $1.50 – $3.50. But, I’m not getting that much benefit.

    • Your keywords matters a lot. Try to write article on high paying keywords. Use Google keyword planner tool to check keyword’s CPC.

  21. bro my overall traffic Comes from India and daily am getting 20 to 25 clicks on Google ads but still m not making above $1 because of very low cpc. My cpc is just ($0.03) or ($0.05 )
    i know Indian visitors not pays us so much but there is a any chance to increase my CPC above or near (0.25)
    even m not getting good CPC from US & SA clicks.

    please visit my site and give your views if there any chance.

    • CPC of 0.25 for India traffic not even in a million years.

      Change the niche, but as you know big CPC means big competision.

      Best regards from I. C. Daniel

      • agree harsh kumar. i have also same experience. Asian people specially Indian willing free stuff. that’s why they avoid genuine thing while, us and other country people look for quality not pay

        • Hi Kumar, it’s true that most Indians usually go for free stuff and that’s why you see less conversions. So focus on using high traffic keywords from US/UK to increase your adsense income.

    • I think you should go for Media.net as it’s a great alternative to adsense and pays a lot when compared to most of the displaying advertising networks. You can check out this review about it here: https://bloggerspassion.com/media-net-review/ If you are not making enough money from Ad networks such as AdSense, then you can go for it. With Media.net, you can overcome such issues by showing contextual ads which are completely relevant to the content you’re posting on your site.

  22. Thanks Anil for sharing this useful information. Nice article, i am running website in Pakistan can u please guide how can in increase my Adsense income.

    • You should aim at increasing traffic to your website and try different adsense widgets on your website. You should stick with the one’s which gives you maximum returns

    • Mazhar, try to get traffic from other countries specially from UK, US and Canada. You’ll get good CPC which will increase your earnings.

  23. Thanks Anil for the sharing. Great post, I see some of the niche websites are getting very high pay per click, and it can even goes up to $60 and above per click!

    It really does matter on understand where the money go and build along the path, then we will eventually see the money flows in. 🙂

    • Getting high CPC totally based on your targeted keywords. That’s why those micro niches sites are in the market. They focus on single keyword which is of high cpc.

  24. Thanks for the tips. Does the number of ads on blog effect the earning. Some people say that 3 ads is best, whereas some people have their blog surrounded by lots of ads.
    So what is the fact?

    • First of all, you should not flood your website with Google Adsense or any other ads. You should limit the number of ads on your blog to 2-3 only. And as far as the adsense ad size and color combinations are concerned, you should try out different combinations and stick with those that gives you maximum profit. You should check this post https://bloggerspassion.com/google-adsense-banner-sizes/ to get a better idea about the best performing Google Adsense Ads.

    • The more ads you’ll put on your blog, the less CPC you’ll get which will reduce your earnings.

      Better to put less number of ads at legitimate places like below post title and in-between the content. It’ll increase the CPC and CTR as well.


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