SpyFu Competitors: Top 9 Better SpyFu Alternative Tools With Pros & Cons

Looking for a SpyFu alternative for competitor analysis? SpyFu is an affordable competitor research tool which offers you plenty of useful features.

But it’s not the only SEO tool as there are so many SpyFu competitors out there which provide even more incredible features.

So in this post, we’ll talk about some of the best alternatives to SpyFu. But first, let’s quickly talk about SpyFu.

About SpyFu

SpyFu is a competitor research tool that has over 7 billion results across 102 million domains. One of the major reasons most people use SpyFu is that every plan includes unlimited searches and their membership starts at just $33 per month.

But there are some limitations with SpyFu such as;

  • Lack of accuracy in the keyword data
  • You’ll get PPC details of AdWords only (no data is provided such as Bing or other PPC networks)
  • It offers a limited list of tools when compared to Semrush

But if you’re looking for some other better SpyFu competitors or alternatives, here’s a handpicked list of SEO tools for you. Let’s dive into the details without much ado.

9 Best SpyFu Alternative Tools for Bloggers & SEOs

SpyFu Competitors

1. Semrush

Semrush is one of the best SpyFu competitors and it is a popular SEO toolkit that is used by more than 6,000,000 people worldwide. Although Semrush is 3 times more expensive when compared to the SpyFu but Semrush offers over 40 amazing tools that make it worth every penny.

Features of Semrush

  • Keyword research (including Keyword Magic tool which has over 18 billion keywords in its database)
  • Organic research
  • Brand monitoring
  • Domain to domain comparison
  • Track keyword positions
  • Site audits
  • Advertising research
  • Backlink analysis
  • Competitor analysis
  • Social media analysis and scheduling

Semrush’s best feature you’ll love: Organic Research

Do you want to know what keywords are sending your competitors the most traffic? Do you want to identify a competitor’s recent ups and downs in their search rankings?

Then, the Organic Research tool from Semrush is just for you. It gives you an in-depth overview of your competitor’s organic search performance.

From estimating your competitor’s traffic to knowing their top-performing keywords, top position changes, SERP features, and top pages, you can discover everything. It is like having access to your competitor’s Google Analytics data with you.

Just imagine how much it could help you if you know all your competitor’s organic search strategies including their keywords and top pages?

Here’s how the Organic Research overview looks like;

Organic Research overview

As you can see above, you’ll get a detailed overview of your competitor’s website.

You can easily explore your competitors’ keyword rankings on desktop and mobile. Also, you’ll find every detail including;

  • Their keywords
  • Estimated monthly traffic (including the traffic cost)
  • Their keyword positions (including their changes)
  • Their competitors
  • The overall trend for the keywords they are currently ranking for

All in all, Organic Research from Semrush gives you an excellent overview of any website in the world. You can also check our detailed Semrush review where you’ll find all the details along with its features, pros and cons.

Read: SpyFu vs Semrush: Which is Better for Competitor Research?

Pricing: Semrush offers you 3 pricing plans which are discussed below along with their plan limits.

1. Pro: Semrush Pro is the starter plan from Semrush which costs you $129.95 monthly where you can get the following limits.

  • Results per the report: 10,000
  • Reports per day: 3000
  • Projects: 5
  • Keywords to track: 500
  • Pages to crawl: 100,000
  • Social media profiles: 50
  • Scheduled PDF reports: 5

2. Guru: You’ll get every feature from Pro account along with the historical data and it costs you $249.95 monthly where you’ll get the following limits.

  • Results per the report: 30,000
  • Reports per day: 5,000
  • Projects: 50
  • Keywords to track: 1500
  • Pages to crawl: 300,000

3. Business: This is the ultimate plan from Semrush which is mostly useful for teams and agencies and it costs you $499.95 monthly and gives you the following limits.

  • Results per the report: 50,000
  • Reports per day: 10,000
  • Projects: Unlimited
  • Keywords to track: 6000
  • Pages to crawl: 12,00,000

So what are you waiting for? Use the following link to try their free trial today.

Browse More:

2. SE Ranking

SE Ranking is an all-in-one toolbox that offers you all the SEO tools you need including keyword suggestion tool to rank tracking, backlink monitoring, social media management and so on. SE Ranking basic plan also costs similar to the SpyFu basic plan as it costs just $39 per month.

Features of SE Ranking

  • Keyword Rank Tracker
  • Website Audit
  • Backlink Monitoring
  • On-Page Checker
  • Keyword Grouper
  • Keyword Suggestion Tool
  • SEO/PPC Competitor Research
  • Backlink Checker
  • Lead Generator
  • SEO Reporting Tools
  • Page Changes Monitoring
  • White Label
  • Social Media Management

SE Ranking’s best feature you’ll love: SEO/PPC Competitor Research

Do you want to find your competitors organic keywords and ads used for paid search? Then, you’ll love the SEO/PPC Competitor Research feature from SE Ranking.

Here’s how the competitor research data looks like;

SE Ranking

As you can see above, you can easily discover all the keywords a website is ranked for in paid and organic search results.

You’ll also get all the essential data including;

  • Top pages in organic search
  • Distribution of organic competitors
  • Organic keywords
  • Organic competitors
  • Estimated traffic (along with the traffic cost)
  • Paid traffic overview (including paid keywords, traffic cost etc)

Read: SE Ranking Review 2024: Is It A Game-Changing SEO Tool?

Pricing: SE Ranking offers you 3 pricing plans which are mentioned below.

1. Optimum: This is the basic plan which costs you $39 per month which offers you the following limits and features.

  • Up to 10 websites
  • Website Audit for 25,000 pages
  • Monitor 5,000 backlinks
  • Check backlinks for 20 domains/day
  • Keyword Grouper
  • SEO/PPC Competitor Research
  • On-Page Checker for 150 pages
  • Custom SEO Reporting
  • Social Media Analytics and Management

2. Plus: This is the most popular plan from SE Ranking which costs you $89 per month which offers you the following limits and features.

  • You can use it on unlimited number of websites
  • Website Audit for 150,000 pages
  • Monitor 25,000 backlinks
  • Check backlinks for 100 domains/day
  • Keyword Grouper
  • SEO/PPC Competitor Research
  • On-Page Checker for 450 pages
  • Custom SEO Reporting
  • Social Media Analytics and Management
  • Monitor Pages for Changes: 100
  • SEO/PPC Database Expansion: 10,000
  • White Label

3. Enterprise: If you’re looking for higher limits, this plan is suitable for you and it costs you $189 per month where you’ll get the following features.

  • Unlimited number of websites
  • Website Audit for 250,000 pages
  • Monitor 75,000 backlinks
  • Check backlinks for 300 domains/day
  • Keyword Grouper
  • SEO/PPC Competitor Research
  • On-Page Checker for 750 pages
  • Custom SEO Reporting
  • Social Media Analytics and Management
  • Monitor Pages for Changes: 250
  • SEO/PPC Database Expansion: 25,000
  • White Label

SE Ranking offers you a 14 day free trial where you’ll be getting access to the Optimum plan + White Label feature for 14 days.

3. Mangools

If you’re searching for an affordable SpyFu alternative, Mangools is for you. It offers you 5 different SEO tools including KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler.

Features of Mangools Tools

  • Find keywords with low SEO difficulty
  • Track your keyword rankings
  • Discover your competitor keywords
  • SERP analysis tool helps you find the weak spots of your competitors
  • SEO analysis tool helps you with competitor research

Mangools’ best feature you’ll love: KWFinder

One of the major reasons most people use Mangools is because of KWFinder. KWFinder is an amazing tool that helps you find hundreds of easy to rank keywords in almost every niche.

KWFinder has a huge database of keywords. Have a look at the following numbers to see how big its data is.

kwfinder database

Here are some of the biggest benefits of using KWFinder for keyword research.

  • Gives you access to over 45 SEO metrics including DA, PA, TrustFlow, Estimated Visits and so on to find low competitive keywords
  • KD (keyword difficulty) is provided which is mostly accurate
  • Find the CPC value
  • You can also discover your competitors keywords

KWFinder generates up to 700 keyword suggestions based on your pricing plan where you’ll get keyword suggestions in three sections including;

  • Related keywords
  • Autocomplete
  • Questions

At just $30 per month, Mangools offers you the juicy SEO tools including KWFinder. All in all, Mangools offers you a great set of SEO tools at affordable prices. Here’s a detailed review of Mangools SEO tools where you can find all the details.

Pricing: Mangools offers 3 pricing plans which are listed below.

  1. Basic (it will cost you $29.90/mo if billed annually)
  2. Premium (it will cost you $39.90/mo if billed annually)
  3. Agency (it will cost you $79.90/mo if billed annually)

If you want to try their tools for free, they offer a 10 day trial.

4. Serpstat

Serpstat is one of the growing SEO tools that offers you all the tools you need for SEO, PPC and SEM campaigns. Although it’s expensive when compared to SpyFu but you’ll also get access to more SEO tools.

Features of Serpstat

  • Keyword Research
  • SERP Crawling
  • Keyword Clustering
  • Text Analytics
  • Rank Tracking
  • Backlinks
  • Site Audit
  • Page Audit
  • Competitor Analysis

Serpstat’s best feature you’ll love: Serpstat Domain Analysis Tool

Serpstat’s Domain Analysis Tool gives you a detailed overview of any website in the world.

It’s an incredible competitor analysis tool to discover your competitors’ paid and organic research strategies. You can easily discover everything from;

  • Search visibility
  • Estimated organic traffic
  • Organic keywords
  • New keywords and lost keywords
  • Keyword positions (improved and declined)
  • Search volume for those keywords (including CPC value)
  • PPC keywords

Here’s how it looks like;

Serpstat Domain Analysis Tool

If you’re looking for more information about this tool, you should check out our in-depth review of Serpstat SEO tool.

Pricing: Serpstat is offering four pricing plans which are listed below.

  1. Lite plan costs you $69 per month
  2. The standard plan costs $149 per month
  3. The Advanced plan costs $299 per month
  4. Enterprise plan costs $499 per month

Do you want to give a try to Serpstat? Use the below link to grab their 7-day free trial.

Browse More:

5. Ahrefs

Ahrefs is a powerful SEO toolkit that is extremely popular among the SEO community. It also has its own domain metrics including URL Rating (UR), Domain Rating (DR), Ahrefs Rank (AR) to determine the quality of any website or domain.

Features of Ahrefs

  • Keyword rank checker (for ranking tracking)
  • SEO analyzer(to fix your site issues)
  • Site explore (for competitor analysis)
  • Keyword explorer (for keyword research)
  • Content explorer (to find top-performing content in any niche)
  • Keyword difficulty
  • Domain comparison (to compare multiple domains)
  • Batch analysis (where you can pull Ahrefs’ SEO metrics for up to 200 URLs)
  • Link intersect (to find the sites linking to your competitors but not to you)
  • Content gap (to find the keywords your competitors rank for, but you don’t)

Ahrefs’s best feature you’ll love: Site Explorer

Ahrefs offers you an amazing tool called Site Explorer which is used for competitor analysis and it combines three powerful SEO tools in one interface including;

  • Organic traffic research (discover what keywords your competitors are ranking for in search engines)
  • Backlink checker (discover any site’s backlink profile including recently gained backlinks, lost backlinks, internal backlinks and so on)
  • Paid traffic search (which helps you easily find your competitors paid ads and keywords they are using for paid traffic)

Here’s how the Site Explorer looks like;

site explorer

As you can see above, it shows you everything from backlink overview to organic keywords to top performing pages.

Site Explorer from Ahrefs has a huge index of live backlinks (over 14 trillion links) and it monitors over 150 million keywords in the US alone. So if you’re looking for a better alternative to SpyFu, you should definitely sign up for Ahrefs.

Read: Semrush vs Ahrefs: Which is Best SEO Tool?

Pricing: Ahrefs offers you the following pricing packages and they don’t currently give you any free trials.

  • Lite plan costs you $99 per month
  • The standard plan costs $179 per month
  • The Advanced plan costs $399 per month
  • Agency plan costs you $999 per month

Unfortunately, Ahrefs doesn’t provide you any free trials.

Read: Best Ahrefs Alternatives to Use in 2024

6. Moz

Moz was founded by the SEO guru Rand Fishkin in 2004 which has now grown into a multi-million dollar SEO company. It currently has a huge data of 40.7 trillion links indexed by Link Explorer and offers proprietary metrics including Keyword Difficulty, Spam Score, Page Authority (PA) and Domain Authority (DA).

Features of Moz

  • Keyword analysis
  • Backlink research
  • Technical website audits
  • SEO insights
  • Domain analysis
  • SEO reporting
  • Daily tracking
  • Local and mobile SERPs
  • Competitor intelligence

Moz’s best feature you’ll love: Domain SEO Analysis Tool

Majority of the people use Moz for its domain analysis tool which gives you all the SEO metrics including Domain Authority, top pages, ranking keywords and so on.

Just enter any domain and it gives you all the metrics. Have a look;

Moz Domain SEO Analysis

As you can see above you’ll see the metrics like DA, linking root domains, total number of rankings keywords along with the spam score of the domain you entered.

Along with that, you can also discover the top pages by links along with the top linking domains based on their DA metrics. You can also try this tool for free (even without creating an account).

You’ll also get more information in the Domain SEO Analysis tool including;

  • Keyword Ranking Distribution
  • Top search competitors
  • Top Questions
  • Top Featured Snippets
  • Branded keywords
  • Top Ranking Keywords and so on

Here’s a detailed comparison of both Moz and Semrush where you can find all the features, pricing, pros and cons.

Pricing: Moz Pro offers you 4 pricing plans.

  1. Standard (This plan costs you $99 per month and perfect for beginners)
  2. Medium (This plan costs you $149 per month and gives you full access to keyword research tools)
  3. Large (This plan costs you $249 per month and perfect for businesses and agencies)
  4. Premium (This plan costs you $599 per month and perfect for large SEO agencies and in-house marketing teams)

Moz also offers you a 30-day free trial.

Read: Best Moz Alternatives to Try to Improve Your SEO

7. Majestic

Majestic is a widely used SEO backlink checker and link building toolkit that has a huge fresh backlink index of over 1,055,896,020,538 unique URLs.

Features of Majestic

  • Site Explorer to analyze any website or domain
  • Trust Flow (it is weighted by the number of clicks from a seed set of trusted sites to a given URL or domain)
  • Keyword Generator (helpful for finding new content ideas)
  • Link context (which helps you discover and audit backlinks)
  • Discover link opportunities by looking at your competitor websites
  • Discover mutual links between any two websites
  • Bulk Backlink Checker (allows you to analyze the backlink numbers for up to 400 URLs)
  • Historic Index (has every link they’ve found in the past 5 years)

Majestic’s best feature you’ll love: Site Explorer

Site Explorer from Majestic tool gives you an in-depth overview of backlink profile of any domain including;

  • Backlink Breakdown (inbound and outbound links)
  • Referring Domains
  • Anchor text
  • Link Density of Inbound Links
  • Backlink history
  • New and lost backlinks
  • Link context (such as editorial links, nofollow links etc)

Here’s how the Site Explorer data looks like;

majestic summary

If you want to deeply analyse the backlink profile of any domain, Majestic is a great SEO tool for you.

Pricing: Majestic offers you 3 pricing options which are listed below.

  1. Lite (this plan costs you $49.99 per month where you’ll get up to 1 million analysis units and gives access to 1 user)
  2. Pro (this plan costs you $99.99 per month where you’ll get up to 20 million analysis units and gives access to 1 user)
  3. API (this plan costs you $399.99 per month where you’ll get up to 100 million analysis units and gives access to 5 users)

You can also sign up to Majestic for free where you’ll get limited searches per day.

8. Ubersuggest

Ubersuggest was launched by Neil Patel as a free keyword research tool but slowly Neil started introducing so many features such as site audits, competitor research, SEO analyzer and made it a premium tool. It still offers a free version with some limited features.

Features of Ubersuggest

  • Keyword research
  • Backlink data
  • Rank tracking
  • Site audit
  • Competitor analysis
  • Domain overview

Ubersuggest’s best feature you’ll love: Content Ideas

One of the best advantages of using Ubersuggest is that it provides a unique feature called “Content Ideas”. This feature is also the major reason why it’s a better alternative to SpyFu.

Just enter any keyword or topic into their tool and generate a ton of incredible content ideas. Have a look;

Content Ideas ubersuggest

You can also click on the “Keyword Ideas” tab if you want to brainstorm various keyword ideas for your future blog posts. You can get started with Ubersuggest for free. Just make sure to sign in with your Gmail account so you can access additional features.

Pricing: Although the free version of Ubersuggest is great for most people but if you want to access more data and features, you should definitely try their Pro version.

With their premium version, you can get access to over 6 billion keywords, 2 trillion links, and 1 billion pieces of content. Ubersuggest offers you three pricing plans.

  1. Individual (costs you $29 per month)
  2. Business (costs you $49 per month)
  3. Enterprise (costs you $99 per month)

Read: Ubersuggest vs Semrush: Which SEO Tool Is Worth Every Penny?
Read: Best Ubersuggest Alternatives to Use in 2024

9. Small SEO Tools

If you’re looking for free online SEO tools, SmallSEOTools is just for you. Although it’s not a direct competitor to SpyFu but it offers you a ton of SEO tools for free.

Features of Small SEO Tools

  • Keywords Tools (which include everything from keyword position checker to paid keyword finder)
  • BackLink Tools (which include everything from broken link checker to Backlinks Competitors checker)
  • Website Management Tools (which include everything from website SEO score checker to URL shortener)
  • Website Tracking Tools (which include everything from link tracker to Google malware checker)
  • Domains Tools (which include everything from domain age checker to DA checker)
  • Meta Tags Tools (which include everything from meta tags analyzer to meta tags generator)
  • Text Content Tools (which include everything from plagiarism checking to grammar checker)

Small SEO Tools’ best feature you’ll love: Backlinks Competitors Checker

Backlinks Competitors Checker is completely free to use and you can enter a domain or URL to analyse the backlink profile of any site.

Once you enter any domain on their Backlinks Competitors Checker tool, it instantly gives you a list of all the competitors websites along with various metrics like;

  • Domain name
  • Authority score
  • Trust score
  • Competition level
  • Common referring domains
  • Number of backlinks and so on

Here’s how the data looks like;


Although it doesn’t give you an in-depth overview of the backlinks but it’s overall a helpful tool considering the fact that it’s completely free to use.

Pricing: All of the tools from SmallSEOTools are 100% free to use. You don’t even need to create an account to use their tools.


Here are some of the frequently asked questions around SpyFu competitors and its alternative SEO tools.

What are the top 3 SpyFu competitors?

Although there are hundreds of SEO tools out there but the following premium tools are widely considered as the best SpyFu alternatives.

→ Semrush (excellent tool for beginners and agencies)
→ Ahrefs (useful for keyword research)
→ Serpstat (an all in one SEO toolkit that’s affordable)

How can I spy on my competitors?

The best way to spy on your competitors is to discover their organic and PPC search strategies including top organic keywords they rank for, their backlink sources, anchor texts they use and so on. Here’s where competitor analysis tools like SpyFu, Semrush, Ahrefs etc come into play.

What are the best free online competitor analysis tools?

Here are some of the best free online tools used for competitor analysis.

Google Trends
→ Ubersuggest
→ Social Mention
→ SimilarWeb

What are the best websites like SpyFu?

If you’re looking for sites like SpyFu which cost almost similar (SpyFu costs $33 per month), here are few tools for you.

→ Ubersuggest (starts at $29 per month)
→ Raven SEO tools (starts at $39 per month)
→ SE Ranking (starts at $39 per month)
→ Mangools (starts at $29.90 per month)

Read: Best Screaming Frog Alternatives 2024

Final Thoughts

Most of the tools provided on this page offer you free trials and some of them also belong to the “freemium tools” category. If you’re looking for extensive data for keyword research and competitor analysis, you should definitely invest in premium tools like Semrush.

If you’re just getting started with SEO, you can go with free tools like Ubersuggest, Small SEO Tools, etc.

So what are your thoughts about SpyFu competitors and its alternatives? Did we miss any of your favorite SEO tools here? Share your thoughts in the comments below.

About Author
Anil Agarwal is the Founder of Bloggerspassion. He is a full-time blogger and SEO expert who has been helping people build profitable blogs for over a decade Now. He has been featured in Over 100 Publications including Forbes, The HuffPost, HubSpot, Shopify, Semrush, Kinsta, Bluehost, Hostinger and G2.com etc. Know more about Anil Agarwal from here.

Reader Comments (2)

  1. Great Information the descriptions were great. Looking forward to use SEMRUSH as my reasreach/spy tool to rank my business.
    Thanks & Regards

  2. Great Anil, I love the way you described here all spy tools. These tools are really helpful and help to make a better strategy.


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